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followers
7.35M
impressions
5.90B
likes
232M
comments
1.65M
posts
9.41K
engagement
3.72%
emv
$178M
Average per post
627K
Key Metrics
Impressions
monthly
Distributions
Content
15.7M
315K
1.35K
2w ago
nhl
We can't take these guys anywhere 😂
Watch @kevinhart4real and Marcello Hernández (@marcellohdz) "attempt" the shooting challenge at @fanaticsfest 😅
15.4M
223K
1.01K
2w ago
nhl
Justin Bieber (@lilbieber) and @tombrady take on the shooting challenge at @fanaticsfest! 🤩
14.4M
441K
2.33K
5mo ago
nhl
Jack was ready 😂❤️
What a moment on @patmcafeeshow 👏
14.4M
577K
692
3mo ago
nhl
We heard it's Bieberchella!!! 🤭
Here's a few of our favorite Justin Bieber (@lilbieber) moments!
11.6M
464K
3.14K
5mo ago
nhl
@jackhughes is an Olympic gold medalist. 🥇 #MilanoCortina2026 #WinterOlympics
10.5M
419K
1.42K
5mo ago
nhl
The moment @jackhughes *literally* was dreaming about! 🚨🥇
#MilanoCortina2026 #WinterOlympics
10.3M
533K
4.17K
1mo ago
nhl
@Omar surprised these fans in the last row with a chance to high-five the team before they took the ice, a hockey stick signed by the entire team, upgraded seats, and a meet-and-greet with their favorite player! ❤️
8.74M
423K
2.91K
1mo ago
nhl
ROD THE BOD!!!!!
8.08M
323K
5.25K
5mo ago
nhl
TEAM USA WINS THE GOLD MEDAL!!! 🥇
#MilanoCortina2026 #WinterOlympics
8.06M
322K
4.93K
1w ago
nhl
ladies and gentlemen, this is the moment you’ve waited for… 𝐰𝐞𝐥𝐜𝐨𝐦𝐞 𝐛𝐚𝐜𝐤 𝟖𝟖‼️‼️
8.05M
322K
1.26K
12mo ago
nhl
The bear got a little too interested in Kraken mascot ‘Buoy’ 😅 😮
Glad Buoy and the Bear are both safe 🙏
(via @nhlbuoy)
7.75M
263K
896
9mo ago
nhl
Hockey can be a work of art 🎨
7.68M
413K
2.03K
5mo ago
nhl
JACK. HUGHES. CALLED. GAME. 🚨 TEAM USA IS GOLDEN. #WinterOlympics
7.54M
302K
1.26K
5mo ago
nhl
Finally got a photo of these three together! 🇨🇦
Enfin une photo de ces trois-là ensemble! 🇨🇦
#MilanoCortina2026
7.04M
282K
1.08K
7mo ago
nhl
Calgary’s very own is in the house! 🔥
7.04M
138K
430
6mo ago
nhl
NHL star Alex Ovechkin had @lukadoncic’s back when he was going out of bounds 😅
6.46M
258K
1.99K
2w ago
nhl
Cover secured ✅ Check out the #NHL27 Reveal Trailer July 16 at 11 AM ET.
6.20M
248K
312
3w ago
nhl
Best of luck to Caniac Erling Haaland as he and Norway take on England today at the @fifaworldcup! ⚽️
(via @erling)
5.90M
210K
5.61K
1mo ago
nhl
Gavin McKenna’s sister helped him make his draft night special ❤️
5.86M
318K
755
6mo ago
nhl
Enjoy this clip of @drake.maye mic'd up at a @nhlbruins game 😄
Will he score a touchdown today for the @patriots?
NHL (@nhl) Instagram Stats & Analytics
NHL (@nhl) has 7.35M Instagram followers with a 3.72% engagement rate over the past 12 months. Across 9.41K posts, NHL received 232M total likes and 1.35B impressions, averaging 24.6K likes per post. This page tracks NHL's performance metrics, top content, and engagement trends — updated daily.
NHL (@nhl) Instagram Analytics FAQ
How many Instagram followers does NHL have?+
NHL (@nhl) has 7.35M Instagram followers as of August 2026.
What is NHL's Instagram engagement rate?+
NHL's Instagram engagement rate is 3.72% over the last 12 months, based on 9.41K posts.
How many likes does NHL get on Instagram?+
NHL received 232M total likes across 9.41K posts in the last 12 months, averaging 24.6K likes per post.
How many Instagram impressions does NHL get?+
NHL's Instagram content generated 1.35B total impressions over the last 12 months.