NewGet @nhl's full report
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followers
7.46M
impressions
6.06B
likes
238M
comments
1.70M
posts
9.37K
engagement
3.71%
emv
$183M
Average per post
646K
Key Metrics
Impressions
monthly
Distributions
Content
17.0M
384K
1.43K
3mo ago
nhl
We can't take these guys anywhere 😂
Watch @kevinhart4real and Marcello Hernández (@marcellohdz) "attempt" the shooting challenge at @fanaticsfest 😅
16.7M
248K
1.26K
3mo ago
nhl
Justin Bieber (@lilbieber) and @tombrady take on the shooting challenge at @fanaticsfest! 🤩
14.5M
441K
2.33K
8mo ago
nhl
Jack was ready 😂❤️
What a moment on @patmcafeeshow 👏
14.4M
576K
691
7mo ago
nhl
We heard it's Bieberchella!!! 🤭
Here's a few of our favorite Justin Bieber (@lilbieber) moments!
11.6M
464K
3.11K
8mo ago
nhl
@jackhughes is an Olympic gold medalist. 🥇 #MilanoCortina2026 #WinterOlympics
10.6M
541K
4.52K
5mo ago
nhl
@Omar surprised these fans in the last row with a chance to high-five the team before they took the ice, a hockey stick signed by the entire team, upgraded seats, and a meet-and-greet with their favorite player! ❤️
10.5M
418K
1.42K
8mo ago
nhl
The moment @jackhughes *literally* was dreaming about! 🚨🥇
#MilanoCortina2026 #WinterOlympics
9.83M
393K
801
1mo ago
nhl
PLAY HARD 🤘 Mary Mouser & Tanner Buchanan from Cobra Kai are at The Fortress for tonight’s game! #VegasBorn
8.76M
423K
2.90K
5mo ago
nhl
ROD THE BOD!!!!!
8.13M
325K
5.07K
3mo ago
nhl
ladies and gentlemen, this is the moment you’ve waited for… 𝐰𝐞𝐥𝐜𝐨𝐦𝐞 𝐛𝐚𝐜𝐤 𝟖𝟖‼️‼️
8.07M
323K
5.22K
8mo ago
nhl
TEAM USA WINS THE GOLD MEDAL!!! 🥇
#MilanoCortina2026 #WinterOlympics
7.69M
413K
2.02K
8mo ago
nhl
JACK. HUGHES. CALLED. GAME. 🚨 TEAM USA IS GOLDEN. #WinterOlympics
7.53M
301K
1.25K
9mo ago
nhl
Finally got a photo of these three together! 🇨🇦
Enfin une photo de ces trois-là ensemble! 🇨🇦
#MilanoCortina2026
7.04M
138K
425
9mo ago
nhl
NHL star Alex Ovechkin had @lukadoncic’s back when he was going out of bounds 😅
7.03M
281K
1.07K
10mo ago
nhl
Calgary’s very own is in the house! 🔥
6.90M
276K
410
2mo ago
nhl
You’re always in our hearts, Johnny and Matthew ❤️
Today, and every day, we remember and celebrate your lives and the impact you had on everyone you met. We miss you.
6.54M
262K
2.00K
4mo ago
nhl
Cover secured ✅ Check out the #NHL27 Reveal Trailer July 16 at 11 AM ET.
6.20M
188K
788
2d ago
nhl
The skill required to do that at full speed 🤯
6.19M
248K
312
4mo ago
nhl
Best of luck to Caniac Erling Haaland as he and Norway take on England today at the @fifaworldcup! ⚽️
(via @erling)
6.08M
243K
907
2mo ago
nhl
“I’m not a hockey player, but I play one on TV,” could be the calling card for several of today’s hottest young actors.
Belmont Cameli (@belmontcameli), the 28-year-old star of Prime Video’s #OffCampus, falls into that group — but more impressive is how quickly he’s distinguished himself within it. Ask any Hollywood casting director to name the top up-and-coming talents, and Cameli will almost certainly be near the top of that list.
Still, playing a sexy hockey player on TV and being an actual player in the NHL are very different jobs, performed by very different types of guys. That’s what we assumed, anyway, when we brought together Cameli and Macklin Celebrini (@mackcelebrini), the San Jose Sharks’ wunderkind center, for the latest episode in THR's #GameRecognizeGame video series.
As their conversation reveals, the pair have a lot more in common than we could have expected.
Take a shot at the full story at the link in bio.
Writer: Nicole Fell @nicolemfell
Photographer: Amanda Pratt @amandampratt
Artistic and Fashion Director: Alison Edmond @edmondalison
Visual Media Director: Ash Barhamand @ash_mack
Visual Media Producer: Anthony Echavarria @whosanthony85
Creative Director: Ada Guerin @guerin_ad
Belmont Cameli Stylist: Sydney Lopez @sydneylopez
Macklin Celebrini Stylist: Courtney Mays @courtneydmays
Belmont Cameli Hair: Rexford Bangle, Grooming, Lil Batista
Macklin Celebrini Grooming: Erin Klassen @erinklassenhair
Fashion Assistants: Bea Crane bea_crane05, Tallulah Crane tutucrane, Kiera Maroney @kieramaroney
Location: Stage 6 @stage6stu
Belmont Cameli wardrobe: @ysl @maorfinejewelry @iwcwatches_us @jackspadeny
Macklin Celebrini wardrobe: @wonhundred_official @madewell @ourlegacy @marcnolanofficial
NHL (@nhl) Instagram Stats & Analytics
NHL (@nhl) has 7.46M Instagram followers with a 3.71% engagement rate over the past 12 months. Across 9.37K posts, NHL received 238M total likes and 6.06B impressions, averaging 25.4K likes per post. This page tracks NHL's performance metrics, top content, and engagement trends — updated daily. See how the NHL compares with the other major leagues in our sports league social media rankings. To benchmark @nhl against other accounts, use Socialpruf's Instagram competitor analysis tool.
NHL (@nhl) Instagram Analytics FAQ
How many Instagram followers does NHL have?+
NHL (@nhl) has 7.46M Instagram followers as of November 2026.
What is NHL's Instagram engagement rate?+
NHL's Instagram engagement rate is 3.71% over the last 12 months, based on 9.37K posts.
How many likes does NHL get on Instagram?+
NHL received 238M total likes across 9.37K posts in the last 12 months, averaging 25.4K likes per post.
How many Instagram impressions does NHL get?+
NHL's Instagram content generated 6.06B total impressions over the last 12 months.
How does the NHL compare with other leagues on social media?+
The NHL ranks sixth of the six major sports leagues on social media over the last 30 days, with 774.9M views across its Instagram, TikTok, X and YouTube accounts. See how the major sports leagues compare.
Can I compare NHL with other Instagram accounts?+
Yes. Add @nhl to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.