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followers
7.26M
impressions
6.39B
likes
251M
comments
1.68M
posts
9.56K
engagement
3.70%
emv
$193M
Avg. per post
672K

Key Metrics

Distributions

Top Content

as beautiful as a shot from his office

(🎨: @howard__lee)
52.5M
1.45M
5.14K
11mo ago
nhl
as beautiful as a shot from his office (🎨: @howard__lee)
Jack was ready 😂❤️

What a moment on @patmcafeeshow 👏
13.6M
412K
2.29K
1w ago
nhl
Jack was ready 😂❤️ What a moment on @patmcafeeshow 👏
Coming right into your living room! 💥 #StanleyCup 

🇺🇸: @espn
🇨🇦: @sportsnet or stream on Sportsnet+
12.1M
387K
50
10mo ago
nhl
Coming right into your living room! 💥 #StanleyCup 🇺🇸: @espn 🇨🇦: @sportsnet or stream on Sportsnet+
@jackhughes is an Olympic gold medalist. 🥇 #MilanoCortina2026 #WinterOlympics
11.6M
465K
3.18K
2w ago
nhl
@jackhughes is an Olympic gold medalist. 🥇 #MilanoCortina2026 #WinterOlympics
The moment @jackhughes *literally* was dreaming about! 🚨🥇

#MilanoCortina2026 #WinterOlympics
10.5M
418K
1.43K
2w ago
nhl
The moment @jackhughes *literally* was dreaming about! 🚨🥇 #MilanoCortina2026 #WinterOlympics
THE GR8EST GOAL SCORER OF ALL TIME 🚨

ALEX OVECHKIN HAS PASSED WAYNE GRETZKY FOR #1 ALL-TIME ON THE NHL GOAL-SCORING LIST ‼️
8.8M
352K
1.3K
11mo ago
nhl
THE GR8EST GOAL SCORER OF ALL TIME 🚨 ALEX OVECHKIN HAS PASSED WAYNE GRETZKY FOR #1 ALL-TIME ON THE NHL GOAL-SCORING LIST ‼️
Breaking: Projected No. 1 overall pick in the 2026 NHL draft, Gavin McKenna, has officially announced his commitment to Penn State for the 2025-26 season.

(🎥: @westernhockeyleague)
8.53M
341K
1.89K
8mo ago
nhl
Breaking: Projected No. 1 overall pick in the 2026 NHL draft, Gavin McKenna, has officially announced his commitment to Penn State for the 2025-26 season. (🎥: @westernhockeyleague)
We'll never get tired of Bish Booms 💥

#NHLYoungStarsWeek
8.47M
311K
631
7mo ago
nhl
We'll never get tired of Bish Booms 💥 #NHLYoungStarsWeek
From The Great One to the Gr8
8.15M
326K
963
11mo ago
nhl
From The Great One to the Gr8
TEAM USA WINS THE GOLD MEDAL!!! 🥇 

#MilanoCortina2026 #WinterOlympics
8.09M
324K
5.32K
2w ago
nhl
TEAM USA WINS THE GOLD MEDAL!!! 🥇 #MilanoCortina2026 #WinterOlympics
The bear got a little too interested in Kraken mascot ‘Buoy’ 😅 😮 

Glad Buoy and the Bear are both safe 🙏 

(via @nhlbuoy)
8.07M
323K
1.26K
7mo ago
nhl
The bear got a little too interested in Kraken mascot ‘Buoy’ 😅 😮 Glad Buoy and the Bear are both safe 🙏 (via @nhlbuoy)
Hockey can be a work of art 🎨
7.71M
264K
897
4mo ago
nhl
Hockey can be a work of art 🎨
JACK. HUGHES. CALLED. GAME. 🚨 TEAM USA IS GOLDEN. #WinterOlympics
7.62M
411K
2.04K
2w ago
nhl
JACK. HUGHES. CALLED. GAME. 🚨 TEAM USA IS GOLDEN. #WinterOlympics
Finally got a photo of these three together! 🇨🇦

Enfin une photo de ces trois-là ensemble! 🇨🇦

#MilanoCortina2026
7.55M
302K
1.28K
4w ago
nhl
Finally got a photo of these three together! 🇨🇦 Enfin une photo de ces trois-là ensemble! 🇨🇦 #MilanoCortina2026
This crossover is COLD… 🥶 #StanleyCup 

@tristanj22 to @robworling14 with the @stanleycup and @nbafinalstrophy on ice. 🏆
7.44M
117K
361
9mo ago
nhl
This crossover is COLD… 🥶 #StanleyCup @tristanj22 to @robworling14 with the @stanleycup and @nbafinalstrophy on ice. 🏆
We had Xavier Legette mic’d up at NHL game and it was PURE ENTERTAINMENT 🤣
7.27M
291K
3.6K
9mo ago
nhl
We had Xavier Legette mic’d up at NHL game and it was PURE ENTERTAINMENT 🤣
ALEX OVECHKIN IS NOW THE NHL'S ALL-TIME GOALS LEADER!!! 🤩🤩🤩

HE PASSES WAYNE GRETZKY WITH CAREER GOAL NO. 895! #Gr8ness
7.13M
215K
930
11mo ago
nhl
ALEX OVECHKIN IS NOW THE NHL'S ALL-TIME GOALS LEADER!!! 🤩🤩🤩 HE PASSES WAYNE GRETZKY WITH CAREER GOAL NO. 895! #Gr8ness
TEAR UP THE POSTGAME SCRIPT 🍿
7.11M
284K
733
10mo ago
nhl
TEAR UP THE POSTGAME SCRIPT 🍿
ALEX OVECHKIN IS THE GREATEST GOALSCORER IN NHL HISTORY! 🚨🚨🚨 #Gr8ness
7.08M
283K
1.5K
11mo ago
nhl
ALEX OVECHKIN IS THE GREATEST GOALSCORER IN NHL HISTORY! 🚨🚨🚨 #Gr8ness
Calgary’s very own is in the house! 🔥
7.06M
282K
1.09K
2mo ago
nhl
Calgary’s very own is in the house! 🔥

NHL (@nhl) Instagram Stats & Analytics

NHL (@nhl) has 7.26M Instagram followers with a 3.70% engagement rate over the past 12 months. Across 9.56K posts, NHL received 251M total likes and 1.32B impressions, averaging 26.4K likes per post. This page tracks NHL's performance metrics, top content, and engagement trends — updated daily.

NHL (@nhl) Instagram Analytics FAQ

How many Instagram followers does NHL have?+
NHL (@nhl) has 7.26M Instagram followers as of March 2026.
What is NHL's Instagram engagement rate?+
NHL's Instagram engagement rate is 3.70% over the last 12 months, based on 9.56K posts.
How many likes does NHL get on Instagram?+
NHL received 251M total likes across 9.56K posts in the last 12 months, averaging 26.4K likes per post.
How many Instagram impressions does NHL get?+
NHL's Instagram content generated 1.32B total impressions over the last 12 months.