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followers
7.33M
impressions
5.82B
likes
229M
comments
1.64M
posts
9.42K
engagement
3.76%
emv
$176M
Average per post
618K
Key Metrics
Impressions
monthly
Distributions
Content
14.5M
578K
692
2mo ago
nhl
We heard it's Bieberchella!!! 🤭
Here's a few of our favorite Justin Bieber (@lilbieber) moments!
14.4M
438K
2.34K
3mo ago
nhl
Jack was ready 😂❤️
What a moment on @patmcafeeshow 👏
11.6M
465K
3.15K
3mo ago
nhl
@jackhughes is an Olympic gold medalist. 🥇 #MilanoCortina2026 #WinterOlympics
10.5M
419K
1.43K
3mo ago
nhl
The moment @jackhughes *literally* was dreaming about! 🚨🥇
#MilanoCortina2026 #WinterOlympics
8.69M
450K
3.76K
1w ago
nhl
@Omar surprised these fans in the last row with a chance to high-five the team before they took the ice, a hockey stick signed by the entire team, upgraded seats, and a meet-and-greet with their favorite player! ❤️
8.66M
422K
2.91K
1w ago
nhl
ROD THE BOD!!!!!
8.53M
341K
1.88K
11mo ago
nhl
Breaking: Projected No. 1 overall pick in the 2026 NHL draft, Gavin McKenna, has officially announced his commitment to Penn State for the 2025-26 season.
(🎥: @westernhockeyleague)
8.47M
311K
630
11mo ago
nhl
We'll never get tired of Bish Booms 💥
#NHLYoungStarsWeek
8.09M
323K
5.28K
3mo ago
nhl
TEAM USA WINS THE GOLD MEDAL!!! 🥇
#MilanoCortina2026 #WinterOlympics
8.06M
322K
1.26K
10mo ago
nhl
The bear got a little too interested in Kraken mascot ‘Buoy’ 😅 😮
Glad Buoy and the Bear are both safe 🙏
(via @nhlbuoy)
7.75M
264K
897
7mo ago
nhl
Hockey can be a work of art 🎨
7.68M
413K
2.04K
3mo ago
nhl
JACK. HUGHES. CALLED. GAME. 🚨 TEAM USA IS GOLDEN. #WinterOlympics
7.55M
302K
1.27K
4mo ago
nhl
Finally got a photo of these three together! 🇨🇦
Enfin une photo de ces trois-là ensemble! 🇨🇦
#MilanoCortina2026
7.05M
282K
1.09K
6mo ago
nhl
Calgary’s very own is in the house! 🔥
7.04M
138K
430
4mo ago
nhl
NHL star Alex Ovechkin had @lukadoncic’s back when he was going out of bounds 😅
5.86M
318K
756
5mo ago
nhl
Enjoy this clip of @drake.maye mic'd up at a @nhlbruins game 😄
Will he score a touchdown today for the @patriots?
5.81M
233K
1.99K
7mo ago
nhl
Did McDavid really just do that?? 😮💨
5.59M
224K
578
4mo ago
nhl
The actual Canadian ✈️ seating chart on the way to #MilanoCortina2026.
5.30M
212K
565
3mo ago
nhl
From the kid who just loved the game to the man who wears gold.
5.22M
209K
1.98K
8mo ago
nhl
A NEW ERA HAS BEGUN 🧊🦣
NHL (@nhl) Instagram Stats & Analytics
NHL (@nhl) has 7.33M Instagram followers with a 3.76% engagement rate over the past 12 months. Across 9.42K posts, NHL received 229M total likes and 1.28B impressions, averaging 24.3K likes per post. This page tracks NHL's performance metrics, top content, and engagement trends — updated daily.
NHL (@nhl) Instagram Analytics FAQ
How many Instagram followers does NHL have?+
NHL (@nhl) has 7.33M Instagram followers as of June 2026.
What is NHL's Instagram engagement rate?+
NHL's Instagram engagement rate is 3.76% over the last 12 months, based on 9.42K posts.
How many likes does NHL get on Instagram?+
NHL received 229M total likes across 9.42K posts in the last 12 months, averaging 24.3K likes per post.
How many Instagram impressions does NHL get?+
NHL's Instagram content generated 1.28B total impressions over the last 12 months.