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followers
301K
impressions
13.5M
likes
243K
comments
5.00K
posts
122
engagement
1.46%
emv
$336K
Average per post
110K
Key Metrics
Impressions
monthly
Distributions
Content
3.45M
5.68K
862
4w ago
moms_purewow
Because nothing says April Fools’ like a treat they won’t forget anytime soon. 🍭
#AprilFools
2.59M
112K
2.07K
2mo ago
moms_purewow
That fleeting moment of quiet when the baby’s down? Gone. Immediately. 🍼🐶
@badbunnypr’s reaction to winning Album of the Year last night will go down in @Grammys history. 🥹
#Family #Parenting #PopCulture #Grammys #BadBunny
1.45M
1.62K
113
7mo ago
moms_purewow
Doja Cat eating lipstick while we eat up every second of the @vmas 💄✨
#VMAs #VMAS2025 #DojaCat #popculture
909K
14.4K
110
3mo ago
moms_purewow
I think this performance earned the requested sleepover. 😉❤️
#GoldenGlobes #DerekHough #popculture #parentinghumor #redcarpet
734K
29.4K
177
6mo ago
moms_purewow
Halloween rule #1: always save a little candy for ‘research purposes.’ 😉🍷 Which pairing are you choosing?
#Wine #WinePairings #Halloween #HalloweenCandy #TrickorTreat
533K
21.3K
85
2mo ago
moms_purewow
Ah yes, the classic “everyone choose today” phenomenon. 🫠
(taraelysemeyer on Threads) #Family #Parenting #MomLife
391K
9.33K
39
4mo ago
moms_purewow
For the parents who aren’t ready for *that* phone yet. PureWow’s own Rachel Bowie (@rkbnyc) tested the Tin Can—a way to keep kids connected (and you in control) without opening the internet floodgates. Win-win. 👏 Read Rachel’s full @tincan.kids review at the link in our bio.
#TinCan #MomHacks #Gifting #Family #MomTestedMomApproved
350K
14.0K
130
3mo ago
moms_purewow
Which one would you choose? 👀
#toddlersnacks #wine #family #food #moms
286K
757
15
4mo ago
moms_purewow
Five days of Elf on the Shelf ideas, locked and loaded. 🎄✨ Save this now so future-you isn’t scrambling at 6am with a rogue elf and no plan. ❤️
#ElfOnTheShelf #ChristmasIdeas #Family #Gifting
162K
1.62K
3
5mo ago
moms_purewow
Hot cocoa season just got a major upgrade. ❄️❤️ Freeze these Santa hat toppers now, thank yourself all winter.
#Food #HotCocoa #CozyDrink #Family #HotChocolate #Winter #Christmas
111K
252
2
6mo ago
moms_purewow
Pretend the comments section is you telling your MIL how you *really* feel. 😅👇 (P.S. Who’s gonna get old Taylor on the phone and tell her this is her *future* mother-in-law? 👀)
#TaylorSwift #DonnaKelce #motherinlaw #MIL #popculture
104K
4.14K
21
3mo ago
moms_purewow
Nothing like booking a canoeing camp in the dead of winter. 😅
#Moms #Family #SummerCamp
83.3K
353
1
3d ago
moms_purewow
For the moms who spend 95% of their day cutting fruit into tiny pieces for their kids, this one’s for you. Perfect uniform slices in seconds. 🍓✨ Get yours at the link in our bio.
@purewow and @moms_purewow may earn commission through links on our social.
#MomTestedMomApproved #AmazonFinds
61.7K
hidden
2
1mo ago
moms_purewow
Because toddlers treat shopping carts like an obstacle course. 🛒✨ One simple clip = fewer escape attempts, smoother aisles, and a much calmer shopping trip.
#Family #Costco #MomHacks #Toddler #Parenting
61.6K
380
11
4mo ago
moms_purewow
Need a mid-flight miracle? Consider this your sign to add StickiKubes to your carry-on. 🙌 PureWow’s own VP of Editorial Content, Candace Davison (@candacebd), tested these—and they’ll keep your kiddo busy long enough for you to actually watch a movie. 😉 Shop now via the link in our bio.
This product is not intended for children under 3 years old.
@purewow and @moms_purewow may earn commission through links on our social.
#MomTestedMomApproved #Family #KidsToys #MomLife #AmazonFind
59.8K
2.39K
5
2mo ago
moms_purewow
And of course, you’ll find this out at 8pm the night before. 🫠 Happy 100th day of school to all who grumpily celebrate!
#Parenting #MomLife #Family
57.8K
185
2
3w ago
moms_purewow
A snack and an activity all in one. 🐰🫐 This Easter bark made in a pop-it toy is almost too fun (and easy) not to try. Tap the link in bio to get this Easter bunny pop-it and give it a go.
@purewow and @moms may earn commission through links on our social.
#Easter #RecipesForKids #EasterRecipes #EasterActivity #QuickRecipesForBusyMoms
55.3K
566
7
3mo ago
moms_purewow
When dinner doubles as a Valentine’s activity. 💘💫 This is your sign to make mini pizzas that are as easy as they are adorable.
#Food #ValentinesDay #QuickRecipesForBusyMoms #MomHacks #Recipes
54.4K
261
1
2w ago
moms_purewow
Watching in horror as all the Play-Doh colors merge into one big neon brown blob. 😅
50.6K
260
2
2mo ago
moms_purewow
Nothing says “I love you” like these Valentine’s Day strawberries & cream dippers. 💖
Ingredients:
4 to 5 flour tortillas (6-inch or larger)
1 tablespoon butter, melted
1 teaspoon cinnamon
1/4 cup sugar
1 quart strawberries, rinsed
Greek yogurt, optional (for dipping)
Instructions:
1. Preheat oven to 350 degrees F. As the oven heats, wrap the tortillas in a damp paper towel and microwave them for 20 seconds. (This will make them more pliable and easier to cut.)
2. Place each tortilla on a cutting board and use cookie cutters to cut out heart shapes.
3. Arrange on a parchment-lined baking sheet and brush with melted butter.
4. Combine cinnamon and sugar; sprinkle a little atop each tortilla heart.
5. Bake tortilla chips for about 5 to 7 minutes, or until lightly golden and crisp.
6. Remove them from the oven and let them cool as you prep the strawberries.
7. Slice strawberries in half lengthwise. Then, using a paring knife, cut a “v” shape out of the top, removing the stem, to create a heart shape.
8. Serve the strawberry hearts with the cinnamon-sugar chips and a side of Greek yogurt for dipping.
#Family #Food #EasyRecipes #ValentinesDay #QuickRecipesForBusyMoms
Moms (@moms_purewow) Instagram Stats & Analytics
Moms (@moms_purewow) has 301K Instagram followers with a 1.46% engagement rate over the past 12 months. Across 122 posts, Moms received 243K total likes and 11.2M impressions, averaging 2.00K likes per post. This page tracks Moms's performance metrics, top content, and engagement trends — updated daily.
Moms (@moms_purewow) Instagram Analytics FAQ
How many Instagram followers does Moms have?+
Moms (@moms_purewow) has 301K Instagram followers as of April 2026.
What is Moms's Instagram engagement rate?+
Moms's Instagram engagement rate is 1.46% over the last 12 months, based on 122 posts.
How many likes does Moms get on Instagram?+
Moms received 243K total likes across 122 posts in the last 12 months, averaging 2.00K likes per post.
How many Instagram impressions does Moms get?+
Moms's Instagram content generated 11.2M total impressions over the last 12 months.