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followers
300K
impressions
16.8M
likes
280K
comments
6.29K
posts
156
engagement
1.29%
emv
$413K
Average per post
107K
Key Metrics
Impressions
monthly
Distributions
Content
3.46M
5.67K
861
3mo ago
moms_purewow
Because nothing says April Fools’ like a treat they won’t forget anytime soon. 🍭
#AprilFools
2.60M
113K
2.08K
5mo ago
moms_purewow
That fleeting moment of quiet when the baby’s down? Gone. Immediately. 🍼🐶
@badbunnypr’s reaction to winning Album of the Year last night will go down in @Grammys history. 🥹
#Family #Parenting #PopCulture #Grammys #BadBunny
2.05M
13.1K
343
2mo ago
moms_purewow
The breakfast hack you didn’t know you needed: Scrambled Pancakes. 🤫 No flipping required, cooked in half the time, and automatically bite-sized for tiny hands. Tag a mom who needs this shortcut tomorrow morning! ⬇️
#QuickRecipesForBusyMoms
1.45M
1.61K
112
10mo ago
moms_purewow
Doja Cat eating lipstick while we eat up every second of the @vmas 💄✨
#VMAs #VMAS2025 #DojaCat #popculture
910K
14.3K
110
6mo ago
moms_purewow
I think this performance earned the requested sleepover. 😉❤️
#GoldenGlobes #DerekHough #popculture #parentinghumor #redcarpet
734K
29.4K
176
9mo ago
moms_purewow
Halloween rule #1: always save a little candy for ‘research purposes.’ 😉🍷 Which pairing are you choosing?
#Wine #WinePairings #Halloween #HalloweenCandy #TrickorTreat
532K
21.3K
83
5mo ago
moms_purewow
Ah yes, the classic “everyone choose today” phenomenon. 🫠
(taraelysemeyer on Threads) #Family #Parenting #MomLife
406K
9.40K
44
6mo ago
moms_purewow
For the parents who aren’t ready for *that* phone yet. PureWow’s own Rachel Bowie (@rkbnyc) tested the Tin Can—a way to keep kids connected (and you in control) without opening the internet floodgates. Win-win. 👏 Read Rachel’s full @tincan.kids review at the link in our bio.
#TinCan #MomHacks #Gifting #Family #MomTestedMomApproved
351K
14.1K
135
6mo ago
moms_purewow
Which one would you choose? 👀
#toddlersnacks #wine #family #food #moms
286K
757
15
7mo ago
moms_purewow
Five days of Elf on the Shelf ideas, locked and loaded. 🎄✨ Save this now so future-you isn’t scrambling at 6am with a rogue elf and no plan. ❤️
#ElfOnTheShelf #ChristmasIdeas #Family #Gifting
162K
1.62K
3
8mo ago
moms_purewow
Hot cocoa season just got a major upgrade. ❄️❤️ Freeze these Santa hat toppers now, thank yourself all winter.
#Food #HotCocoa #CozyDrink #Family #HotChocolate #Winter #Christmas
153K
6.10K
36
1mo ago
moms_purewow
First child: homemade organic puree. 🥕🥬 Second child: whatever’s included in the combo meal. 🍟 Send this to a fellow mom who gets it.
146K
1.33K
8
2mo ago
moms_purewow
The ultimate nursery closet organization hack you didn’t know you needed. 👶✨ Tag a mom who needs to see this. ⬇️
#MomsHackHandbook
111K
252
2
8mo ago
moms_purewow
Pretend the comments section is you telling your MIL how you *really* feel. 😅👇 (P.S. Who’s gonna get old Taylor on the phone and tell her this is her *future* mother-in-law? 👀)
#TaylorSwift #DonnaKelce #motherinlaw #MIL #popculture
103K
4.14K
21
5mo ago
moms_purewow
Nothing like booking a canoeing camp in the dead of winter. 😅
#Moms #Family #SummerCamp
89.5K
366
1
2mo ago
moms_purewow
For the moms who spend 95% of their day cutting fruit into tiny pieces for their kids, this one’s for you. Perfect uniform slices in seconds. 🍓✨ Get yours at the link in our bio.
@purewow and @moms_purewow may earn commission through links on our social.
#MomTestedMomApproved #AmazonFinds
80.7K
388
1
2w ago
moms_purewow
Toddler moms, rejoice. 🍒 Pitting cherries one by one while a hungry kid yells at you is officially a thing of the past. This multi-pitter does seven at a time, keeping your fingers clean and your sanity intact. Link in bio.
@purewow and @moms_purewow may earn commission through links on our social.
#MomTestedMomApproved
74.1K
2.96K
9
2mo ago
moms_purewow
Reminder to reach out to everyone who needs to hear “Happy Mother’s Day.” 💐 Moms, grandmas, stepmoms, chosen moms, mentors, big sisters, friends doing it all... a little love goes a long way. Tag someone you appreciate below. 💛 And check out our “Motherhood, Questioned” story at the link in bio—a space for curiosity, questions, and really listening to what moms have to say. ✨
70.5K
153
69
1mo ago
moms_purewow
Fess up in the comments: What’s the magic number of baths per week in your household? 🧼👇
65.8K
380
0
1mo ago
moms_purewow
This is the ultimate hot-day snack hack. ☀️ They take less than 5 minutes to prep, use exactly three clean ingredients, and feel like a tropical vacation on a stick.
What you’ll need:
-Mango
-Yogurt
-Coconut flakes
-Popsicle sticks
Directions:
1. Slice the end of your mango and remove the skin.
2. Add a popsicle stick to your mango and a coat with yogurt
3. Sprinkle with coconut flakes and freeze
#QuickRecipesForBusyMoms
Moms (@moms_purewow) Instagram Stats & Analytics
Moms (@moms_purewow) has 300K Instagram followers with a 1.29% engagement rate over the past 12 months. Across 156 posts, Moms received 280K total likes and 14.1M impressions, averaging 1.79K likes per post. This page tracks Moms's performance metrics, top content, and engagement trends — updated daily.
Moms (@moms_purewow) Instagram Analytics FAQ
How many Instagram followers does Moms have?+
Moms (@moms_purewow) has 300K Instagram followers as of July 2026.
What is Moms's Instagram engagement rate?+
Moms's Instagram engagement rate is 1.29% over the last 12 months, based on 156 posts.
How many likes does Moms get on Instagram?+
Moms received 280K total likes across 156 posts in the last 12 months, averaging 1.79K likes per post.
How many Instagram impressions does Moms get?+
Moms's Instagram content generated 14.1M total impressions over the last 12 months.