NewGet @moms_purewow's full report
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followers
298K
impressions
16.2M
likes
294K
comments
5.95K
posts
172
engagement
1.38%
emv
$405K
Average per post
94.3K
Key Metrics
Impressions
monthly
Distributions
Content
3.46M
5.65K
860
6mo ago
moms_purewow
Because nothing says April Fools’ like a treat they won’t forget anytime soon. 🍭
#AprilFools
2.60M
112K
2.07K
8mo ago
moms_purewow
That fleeting moment of quiet when the baby’s down? Gone. Immediately. 🍼🐶
@badbunnypr’s reaction to winning Album of the Year last night will go down in @Grammys history. 🥹
#Family #Parenting #PopCulture #Grammys #BadBunny
2.16M
13.3K
367
4mo ago
moms_purewow
The breakfast hack you didn’t know you needed: Scrambled Pancakes. 🤫 No flipping required, cooked in half the time, and automatically bite-sized for tiny hands. Tag a mom who needs this shortcut tomorrow morning! ⬇️
#QuickRecipesForBusyMoms
911K
14.3K
110
8mo ago
moms_purewow
I think this performance earned the requested sleepover. 😉❤️
#GoldenGlobes #DerekHough #popculture #parentinghumor #redcarpet
733K
29.3K
176
12mo ago
moms_purewow
Halloween rule #1: always save a little candy for ‘research purposes.’ 😉🍷 Which pairing are you choosing?
#Wine #WinePairings #Halloween #HalloweenCandy #TrickorTreat
532K
21.3K
83
8mo ago
moms_purewow
Ah yes, the classic “everyone choose today” phenomenon. 🫠
(taraelysemeyer on Threads) #Family #Parenting #MomLife
409K
9.40K
45
9mo ago
moms_purewow
For the parents who aren’t ready for *that* phone yet. PureWow’s own Rachel Bowie (@rkbnyc) tested the Tin Can—a way to keep kids connected (and you in control) without opening the internet floodgates. Win-win. 👏 Read Rachel’s full @tincan.kids review at the link in our bio.
#TinCan #MomHacks #Gifting #Family #MomTestedMomApproved
383K
1.97K
68
1mo ago
moms_purewow
The breakfast hack you didn’t know you needed: Scrambled Pancakes. No flipping required, cooked in half the time, and automatically bite-sized for tiny hands. Tag a mom who needs this shortcut tomorrow morning ⬇️
#QuickRecipesForBusyMoms
353K
14.1K
135
8mo ago
moms_purewow
Which one would you choose? 👀
#toddlersnacks #wine #family #food #moms
286K
757
15
10mo ago
moms_purewow
Five days of Elf on the Shelf ideas, locked and loaded. 🎄✨ Save this now so future-you isn’t scrambling at 6am with a rogue elf and no plan. ❤️
#ElfOnTheShelf #ChristmasIdeas #Family #Gifting
174K
6.98K
50
1mo ago
moms_purewow
We start every school year with Pinterest-worthy lunch-packing ambitions… but reality always wins. 😅
162K
1.62K
3
10mo ago
moms_purewow
Hot cocoa season just got a major upgrade. ❄️❤️ Freeze these Santa hat toppers now, thank yourself all winter.
#Food #HotCocoa #CozyDrink #Family #HotChocolate #Winter #Christmas
153K
6.10K
37
4mo ago
moms_purewow
First child: homemade organic puree. 🥕🥬 Second child: whatever’s included in the combo meal. 🍟 Send this to a fellow mom who gets it.
148K
1.35K
10
4mo ago
moms_purewow
The ultimate nursery closet organization hack you didn’t know you needed. 👶✨ Tag a mom who needs to see this. ⬇️
#MomsHackHandbook
111K
252
2
11mo ago
moms_purewow
Pretend the comments section is you telling your MIL how you *really* feel. 😅👇 (P.S. Who’s gonna get old Taylor on the phone and tell her this is her *future* mother-in-law? 👀)
#TaylorSwift #DonnaKelce #motherinlaw #MIL #popculture
106K
581
24
1mo ago
moms_purewow
Prepping snacks for kids doesn’t have to feel like a full-time job when you have the right kitchen gadgets waiting in your drawer. Comment “LINK” and we’ll send these products right to your DMs—or shop at our bio link.
@purewow, @moms_purewow and @purewowrecipes may earn commission through links on our socials.
103K
4.13K
21
8mo ago
moms_purewow
Nothing like booking a canoeing camp in the dead of winter. 😅
#Moms #Family #SummerCamp
101K
595
38
2mo ago
moms_purewow
We love a weekend pancake tradition, but we do not love the mess. This genius tool lets you measure, mix and pour from a single container without a bowl in sight. Comment “LINK” and we’ll send it straight to your DMs—or shop at the link in our bio.
@purewow and @moms_purewow may earn commission through links on our socials.
#MomTestedMomApproved
89.6K
366
1
5mo ago
moms_purewow
For the moms who spend 95% of their day cutting fruit into tiny pieces for their kids, this one’s for you. Perfect uniform slices in seconds. 🍓✨ Get yours at the link in our bio.
@purewow and @moms_purewow may earn commission through links on our social.
#MomTestedMomApproved #AmazonFinds
80.9K
392
1
3mo ago
moms_purewow
Toddler moms, rejoice. 🍒 Pitting cherries one by one while a hungry kid yells at you is officially a thing of the past. This multi-pitter does seven at a time, keeping your fingers clean and your sanity intact. Link in bio.
@purewow and @moms_purewow may earn commission through links on our social.
#MomTestedMomApproved
Moms (@moms_purewow) Instagram Stats & Analytics
Moms (@moms_purewow) has 298K Instagram followers with a 1.38% engagement rate over the past 12 months. Across 172 posts, Moms received 294K total likes and 16.2M impressions, averaging 1.71K likes per post. This page tracks Moms's performance metrics, top content, and engagement trends — updated daily. To benchmark @moms_purewow against other accounts, use Socialpruf's Instagram competitor analysis tool.
Moms (@moms_purewow) Instagram Analytics FAQ
How many Instagram followers does Moms have?+
Moms (@moms_purewow) has 298K Instagram followers as of October 2026.
What is Moms's Instagram engagement rate?+
Moms's Instagram engagement rate is 1.38% over the last 12 months, based on 172 posts.
How many likes does Moms get on Instagram?+
Moms received 294K total likes across 172 posts in the last 12 months, averaging 1.71K likes per post.
How many Instagram impressions does Moms get?+
Moms's Instagram content generated 16.2M total impressions over the last 12 months.
Can I compare Moms with other Instagram accounts?+
Yes. Add @moms_purewow to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.