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followers
299K
impressions
17.2M
likes
285K
comments
5.91K
posts
170
engagement
1.27%
emv
$422K
Average per post
101K
Key Metrics
Impressions
monthly
Distributions
Content
3.46M
5.66K
861
5mo ago
moms_purewow
Because nothing says April Fools’ like a treat they won’t forget anytime soon. 🍭
#AprilFools
2.60M
112K
2.08K
6mo ago
moms_purewow
That fleeting moment of quiet when the baby’s down? Gone. Immediately. 🍼🐶
@badbunnypr’s reaction to winning Album of the Year last night will go down in @Grammys history. 🥹
#Family #Parenting #PopCulture #Grammys #BadBunny
2.16M
13.3K
366
3mo ago
moms_purewow
The breakfast hack you didn’t know you needed: Scrambled Pancakes. 🤫 No flipping required, cooked in half the time, and automatically bite-sized for tiny hands. Tag a mom who needs this shortcut tomorrow morning! ⬇️
#QuickRecipesForBusyMoms
1.45M
1.61K
112
11mo ago
moms_purewow
Doja Cat eating lipstick while we eat up every second of the @vmas 💄✨
#VMAs #VMAS2025 #DojaCat #popculture
910K
14.3K
110
7mo ago
moms_purewow
I think this performance earned the requested sleepover. 😉❤️
#GoldenGlobes #DerekHough #popculture #parentinghumor #redcarpet
734K
29.3K
176
10mo ago
moms_purewow
Halloween rule #1: always save a little candy for ‘research purposes.’ 😉🍷 Which pairing are you choosing?
#Wine #WinePairings #Halloween #HalloweenCandy #TrickorTreat
532K
21.3K
83
6mo ago
moms_purewow
Ah yes, the classic “everyone choose today” phenomenon. 🫠
(taraelysemeyer on Threads) #Family #Parenting #MomLife
408K
9.40K
45
8mo ago
moms_purewow
For the parents who aren’t ready for *that* phone yet. PureWow’s own Rachel Bowie (@rkbnyc) tested the Tin Can—a way to keep kids connected (and you in control) without opening the internet floodgates. Win-win. 👏 Read Rachel’s full @tincan.kids review at the link in our bio.
#TinCan #MomHacks #Gifting #Family #MomTestedMomApproved
353K
14.1K
135
7mo ago
moms_purewow
Which one would you choose? 👀
#toddlersnacks #wine #family #food #moms
286K
757
15
8mo ago
moms_purewow
Five days of Elf on the Shelf ideas, locked and loaded. 🎄✨ Save this now so future-you isn’t scrambling at 6am with a rogue elf and no plan. ❤️
#ElfOnTheShelf #ChristmasIdeas #Family #Gifting
162K
1.62K
3
9mo ago
moms_purewow
Hot cocoa season just got a major upgrade. ❄️❤️ Freeze these Santa hat toppers now, thank yourself all winter.
#Food #HotCocoa #CozyDrink #Family #HotChocolate #Winter #Christmas
152K
6.10K
36
2mo ago
moms_purewow
First child: homemade organic puree. 🥕🥬 Second child: whatever’s included in the combo meal. 🍟 Send this to a fellow mom who gets it.
148K
1.35K
9
3mo ago
moms_purewow
The ultimate nursery closet organization hack you didn’t know you needed. 👶✨ Tag a mom who needs to see this. ⬇️
#MomsHackHandbook
111K
252
2
10mo ago
moms_purewow
Pretend the comments section is you telling your MIL how you *really* feel. 😅👇 (P.S. Who’s gonna get old Taylor on the phone and tell her this is her *future* mother-in-law? 👀)
#TaylorSwift #DonnaKelce #motherinlaw #MIL #popculture
106K
576
24
2w ago
moms_purewow
Prepping snacks for kids doesn’t have to feel like a full-time job when you have the right kitchen gadgets waiting in your drawer. Comment “LINK” and we’ll send these products right to your DMs—or shop at our bio link.
@purewow, @moms_purewow and @purewowrecipes may earn commission through links on our socials.
103K
4.14K
21
7mo ago
moms_purewow
Nothing like booking a canoeing camp in the dead of winter. 😅
#Moms #Family #SummerCamp
100K
594
38
1mo ago
moms_purewow
We love a weekend pancake tradition, but we do not love the mess. This genius tool lets you measure, mix and pour from a single container without a bowl in sight. Comment “LINK” and we’ll send it straight to your DMs—or shop at the link in our bio.
@purewow and @moms_purewow may earn commission through links on our socials.
#MomTestedMomApproved
89.6K
366
1
4mo ago
moms_purewow
For the moms who spend 95% of their day cutting fruit into tiny pieces for their kids, this one’s for you. Perfect uniform slices in seconds. 🍓✨ Get yours at the link in our bio.
@purewow and @moms_purewow may earn commission through links on our social.
#MomTestedMomApproved #AmazonFinds
80.9K
392
1
1mo ago
moms_purewow
Toddler moms, rejoice. 🍒 Pitting cherries one by one while a hungry kid yells at you is officially a thing of the past. This multi-pitter does seven at a time, keeping your fingers clean and your sanity intact. Link in bio.
@purewow and @moms_purewow may earn commission through links on our social.
#MomTestedMomApproved
74.1K
2.96K
9
3mo ago
moms_purewow
Reminder to reach out to everyone who needs to hear “Happy Mother’s Day.” 💐 Moms, grandmas, stepmoms, chosen moms, mentors, big sisters, friends doing it all... a little love goes a long way. Tag someone you appreciate below. 💛 And check out our “Motherhood, Questioned” story at the link in bio—a space for curiosity, questions, and really listening to what moms have to say. ✨
Moms (@moms_purewow) Instagram Stats & Analytics
Moms (@moms_purewow) has 299K Instagram followers with a 1.27% engagement rate over the past 12 months. Across 170 posts, Moms received 285K total likes and 14.4M impressions, averaging 1.68K likes per post. This page tracks Moms's performance metrics, top content, and engagement trends — updated daily.
Moms (@moms_purewow) Instagram Analytics FAQ
How many Instagram followers does Moms have?+
Moms (@moms_purewow) has 299K Instagram followers as of August 2026.
What is Moms's Instagram engagement rate?+
Moms's Instagram engagement rate is 1.27% over the last 12 months, based on 170 posts.
How many likes does Moms get on Instagram?+
Moms received 285K total likes across 170 posts in the last 12 months, averaging 1.68K likes per post.
How many Instagram impressions does Moms get?+
Moms's Instagram content generated 14.4M total impressions over the last 12 months.