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followers
301K
impressions
14.1M
likes
253K
comments
5.15K
posts
132
engagement
1.43%
emv
$352K
Average per post
107K
Key Metrics
Impressions
monthly
Distributions
Content
3.46M
5.68K
862
1mo ago
moms_purewow
Because nothing says April Fools’ like a treat they won’t forget anytime soon. 🍭
#AprilFools
2.60M
113K
2.09K
3mo ago
moms_purewow
That fleeting moment of quiet when the baby’s down? Gone. Immediately. 🍼🐶
@badbunnypr’s reaction to winning Album of the Year last night will go down in @Grammys history. 🥹
#Family #Parenting #PopCulture #Grammys #BadBunny
1.45M
1.62K
113
8mo ago
moms_purewow
Doja Cat eating lipstick while we eat up every second of the @vmas 💄✨
#VMAs #VMAS2025 #DojaCat #popculture
909K
14.4K
110
4mo ago
moms_purewow
I think this performance earned the requested sleepover. 😉❤️
#GoldenGlobes #DerekHough #popculture #parentinghumor #redcarpet
734K
29.4K
177
7mo ago
moms_purewow
Halloween rule #1: always save a little candy for ‘research purposes.’ 😉🍷 Which pairing are you choosing?
#Wine #WinePairings #Halloween #HalloweenCandy #TrickorTreat
533K
21.3K
85
3mo ago
moms_purewow
Ah yes, the classic “everyone choose today” phenomenon. 🫠
(taraelysemeyer on Threads) #Family #Parenting #MomLife
393K
9.34K
39
4mo ago
moms_purewow
For the parents who aren’t ready for *that* phone yet. PureWow’s own Rachel Bowie (@rkbnyc) tested the Tin Can—a way to keep kids connected (and you in control) without opening the internet floodgates. Win-win. 👏 Read Rachel’s full @tincan.kids review at the link in our bio.
#TinCan #MomHacks #Gifting #Family #MomTestedMomApproved
350K
14.0K
132
4mo ago
moms_purewow
Which one would you choose? 👀
#toddlersnacks #wine #family #food #moms
315K
2.52K
83
10h ago
moms_purewow
The breakfast hack you didn’t know you needed: Scrambled Pancakes. 🤫 No flipping required, cooked in half the time, and automatically bite-sized for tiny hands. Tag a mom who needs this shortcut tomorrow morning! ⬇️
#QuickRecipesForBusyMoms
286K
757
15
5mo ago
moms_purewow
Five days of Elf on the Shelf ideas, locked and loaded. 🎄✨ Save this now so future-you isn’t scrambling at 6am with a rogue elf and no plan. ❤️
#ElfOnTheShelf #ChristmasIdeas #Family #Gifting
162K
1.62K
3
6mo ago
moms_purewow
Hot cocoa season just got a major upgrade. ❄️❤️ Freeze these Santa hat toppers now, thank yourself all winter.
#Food #HotCocoa #CozyDrink #Family #HotChocolate #Winter #Christmas
111K
252
2
6mo ago
moms_purewow
Pretend the comments section is you telling your MIL how you *really* feel. 😅👇 (P.S. Who’s gonna get old Taylor on the phone and tell her this is her *future* mother-in-law? 👀)
#TaylorSwift #DonnaKelce #motherinlaw #MIL #popculture
104K
4.14K
21
3mo ago
moms_purewow
Nothing like booking a canoeing camp in the dead of winter. 😅
#Moms #Family #SummerCamp
89.3K
363
1
3w ago
moms_purewow
For the moms who spend 95% of their day cutting fruit into tiny pieces for their kids, this one’s for you. Perfect uniform slices in seconds. 🍓✨ Get yours at the link in our bio.
@purewow and @moms_purewow may earn commission through links on our social.
#MomTestedMomApproved #AmazonFinds
74.1K
2.96K
9
1w ago
moms_purewow
Reminder to reach out to everyone who needs to hear “Happy Mother’s Day.” 💐 Moms, grandmas, stepmoms, chosen moms, mentors, big sisters, friends doing it all... a little love goes a long way. Tag someone you appreciate below. 💛 And check out our “Motherhood, Questioned” story at the link in bio—a space for curiosity, questions, and really listening to what moms have to say. ✨
61.8K
hidden
2
2mo ago
moms_purewow
Because toddlers treat shopping carts like an obstacle course. 🛒✨ One simple clip = fewer escape attempts, smoother aisles, and a much calmer shopping trip.
#Family #Costco #MomHacks #Toddler #Parenting
61.6K
379
11
5mo ago
moms_purewow
Need a mid-flight miracle? Consider this your sign to add StickiKubes to your carry-on. 🙌 PureWow’s own VP of Editorial Content, Candace Davison (@candacebd), tested these—and they’ll keep your kiddo busy long enough for you to actually watch a movie. 😉 Shop now via the link in our bio.
This product is not intended for children under 3 years old.
@purewow and @moms_purewow may earn commission through links on our social.
#MomTestedMomApproved #Family #KidsToys #MomLife #AmazonFind
59.8K
2.39K
5
3mo ago
moms_purewow
And of course, you’ll find this out at 8pm the night before. 🫠 Happy 100th day of school to all who grumpily celebrate!
#Parenting #MomLife #Family
57.8K
185
2
1mo ago
moms_purewow
A snack and an activity all in one. 🐰🫐 This Easter bark made in a pop-it toy is almost too fun (and easy) not to try. Tap the link in bio to get this Easter bunny pop-it and give it a go.
@purewow and @moms may earn commission through links on our social.
#Easter #RecipesForKids #EasterRecipes #EasterActivity #QuickRecipesForBusyMoms
57.0K
2.28K
10
1w ago
moms_purewow
Proof that talent, style and star power really can run in the family. 🌟💐 Happy Mother’s Day to the mother-daughter duos we’ll always love.
#MothersDay
Moms (@moms_purewow) Instagram Stats & Analytics
Moms (@moms_purewow) has 301K Instagram followers with a 1.43% engagement rate over the past 12 months. Across 132 posts, Moms received 253K total likes and 11.7M impressions, averaging 1.92K likes per post. This page tracks Moms's performance metrics, top content, and engagement trends — updated daily.
Moms (@moms_purewow) Instagram Analytics FAQ
How many Instagram followers does Moms have?+
Moms (@moms_purewow) has 301K Instagram followers as of May 2026.
What is Moms's Instagram engagement rate?+
Moms's Instagram engagement rate is 1.43% over the last 12 months, based on 132 posts.
How many likes does Moms get on Instagram?+
Moms received 253K total likes across 132 posts in the last 12 months, averaging 1.92K likes per post.
How many Instagram impressions does Moms get?+
Moms's Instagram content generated 11.7M total impressions over the last 12 months.