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followers
301K
impressions
10.8M
likes
415K
comments
7.12K
posts
28
engagement
3.24%
emv
$328K
Average per post
385K

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The next chapter begins 🩵 Say hello to Charlie Colton Chewning 🧸 We love you so much already
1.72M
68.7K
2.64K
8mo ago
maxxchewning
The next chapter begins 🩵 Say hello to Charlie Colton Chewning 🧸 We love you so much already
Picked up my first Rolex to mark the moment in time that was my Sour Strips journey. What started as a goofy idea on my 30th birthday 9-9-19 quickly turned into one of the fastest growing sour candy brands of my generation to then be purchased by Hershey on 11-08-24. My younger self could have never imagined the outcome that my life has been so far, but I hope that when I look down at this watch it reminds me of the work that went into the idea that changed my life forever. Also I can’t wait to give this sucker to my son in the future 🫶🏼 For the watch nerds: 40mm Platinum Day Date
765K
30.6K
555
9mo ago
maxxchewning
Picked up my first Rolex to mark the moment in time that was my Sour Strips journey. What started as a goofy idea on my 30th birthday 9-9-19 quickly turned into one of the fastest growing sour candy brands of my generation to then be purchased by Hershey on 11-08-24. My younger self could have never imagined the outcome that my life has been so far, but I hope that when I look down at this watch it reminds me of the work that went into the idea that changed my life forever. Also I can’t wait to give this sucker to my son in the future 🫶🏼 For the watch nerds: 40mm Platinum Day Date
As I turn 36 years old today, I realize that 35 was my best year yet. I married the love of my life, sold my company to Hershey, bought 15 acres to build our home, added another doodle to the fam, and experienced the greatest miracle of all — the birth of our first child. I never could have imagined my life working out the way it has, but I’m forever grateful that it did. Cheers to 36 and seeing how we can top what we have achieved thus far 🫡
622K
24.9K
364
8mo ago
maxxchewning
As I turn 36 years old today, I realize that 35 was my best year yet. I married the love of my life, sold my company to Hershey, bought 15 acres to build our home, added another doodle to the fam, and experienced the greatest miracle of all — the birth of our first child. I never could have imagined my life working out the way it has, but I’m forever grateful that it did. Cheers to 36 and seeing how we can top what we have achieved thus far 🫡
The Chewning squad is moving! Excited for this next chapter as we continue to build our little family 🫶🏼 Sick house modification content coming soon 🙂‍↕️
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4mo ago
maxxchewning
The Chewning squad is moving! Excited for this next chapter as we continue to build our little family 🫶🏼 Sick house modification content coming soon 🙂‍↕️
Four years ago today I asked you to be my girlfriend and now we have our own little family and get to spend forever as one 🥹 it’s funny how life works out and I’m so glad it brought us together. I love you today, tomorrow and always. @taylorleighchewning
567K
22.7K
113
5mo ago
maxxchewning
Four years ago today I asked you to be my girlfriend and now we have our own little family and get to spend forever as one 🥹 it’s funny how life works out and I’m so glad it brought us together. I love you today, tomorrow and always. @taylorleighchewning
The absolute best decision I made when I moved to Texas was getting Dood. Little did I know that this dog would quickly become my best friend and sidekick for every single moment that would happen after that. Happy 7th birthday to Dood, and I can’t wait for many many more years of memories with this literally perfect fluffy animal 🥹
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20.4K
425
5mo ago
maxxchewning
The absolute best decision I made when I moved to Texas was getting Dood. Little did I know that this dog would quickly become my best friend and sidekick for every single moment that would happen after that. Happy 7th birthday to Dood, and I can’t wait for many many more years of memories with this literally perfect fluffy animal 🥹
Dogs said they needed more space so we scooped up 15 acres for the forever home 🏡🫡
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225
11mo ago
maxxchewning
Dogs said they needed more space so we scooped up 15 acres for the forever home 🏡🫡
11 weeks until little Charlie comes into our lives and forces my Dad jokes to crank up a few notches ❤️
448K
17.9K
101
10mo ago
maxxchewning
11 weeks until little Charlie comes into our lives and forces my Dad jokes to crank up a few notches ❤️
When I started Sour Strips in 2019, I told myself and all of you that one day this WILL become one of the largest candy brands in the industry and I’ll be damned if I plan to let anyone down. Hopefully you all have been following this journey from when it was Project XX, to launching into our first retailer, to stressing over warehouse sizes to finally getting acquired by one of the largest candy companies in the world, Hershey. We still have a long way to go and I’m thrilled that I can continue to lead innovation and ensure that Sour Strips is a household name for generations to come. If there was ever an example of “anything is possible”, I hope that this story that continues to unfold in front of our eyes is a representation of that and motivates the hell out of anyone who starts their own business. You can do it. Keep going. Ever Forward 🤟🏼
446K
17.9K
281
12mo ago
maxxchewning
When I started Sour Strips in 2019, I told myself and all of you that one day this WILL become one of the largest candy brands in the industry and I’ll be damned if I plan to let anyone down. Hopefully you all have been following this journey from when it was Project XX, to launching into our first retailer, to stressing over warehouse sizes to finally getting acquired by one of the largest candy companies in the world, Hershey. We still have a long way to go and I’m thrilled that I can continue to lead innovation and ensure that Sour Strips is a household name for generations to come. If there was ever an example of “anything is possible”, I hope that this story that continues to unfold in front of our eyes is a representation of that and motivates the hell out of anyone who starts their own business. You can do it. Keep going. Ever Forward 🤟🏼
Making sure to expose our son within the first 24 hours of being born to the finest of films, for the culture of course. #parenting #kids #babyboy
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8mo ago
maxxchewning
Making sure to expose our son within the first 24 hours of being born to the finest of films, for the culture of course. #parenting #kids #babyboy
I’m going to give you the world, my son
399K
16.0K
109
6mo ago
maxxchewning
I’m going to give you the world, my son
Happy Birthday to the person who brings me so much happiness and joy every single day. You’re my soul mate, my rock, and my forever dance partner. I love you more and more everyday and I can’t wait for the next chapter of life with you! Always and Forever ❤️ @taylorleighchewning
392K
15.7K
193
10mo ago
maxxchewning
Happy Birthday to the person who brings me so much happiness and joy every single day. You’re my soul mate, my rock, and my forever dance partner. I love you more and more everyday and I can’t wait for the next chapter of life with you! Always and Forever ❤️ @taylorleighchewning
For the last 12 years I’ve shared my entire life on social media. By doing this, It’s really easy to let other people’s opinions consume you. Judging every move you make, assuming things that aren’t true and sometimes even hoping for a downfall but honestly I am the happiest I’ve ever been. Life’s good, business is good, & the family is great. Thankful that God brought Taylor into my life because it would be quite boring without her 🙂‍↕️ So honestly can’t complain much so here’s to 2026 being filled with sick YouTube videos 🤟🏼
391K
15.6K
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3mo ago
maxxchewning
For the last 12 years I’ve shared my entire life on social media. By doing this, It’s really easy to let other people’s opinions consume you. Judging every move you make, assuming things that aren’t true and sometimes even hoping for a downfall but honestly I am the happiest I’ve ever been. Life’s good, business is good, & the family is great. Thankful that God brought Taylor into my life because it would be quite boring without her 🙂‍↕️ So honestly can’t complain much so here’s to 2026 being filled with sick YouTube videos 🤟🏼
It’s us in any lifetime🫶🏼
386K
15.4K
144
9mo ago
maxxchewning
It’s us in any lifetime🫶🏼
It’s now been almost 1.5 years since I sold @sourstrips to @hersheycompany and it has been quite an emotional roller coaster. I started Sour Strips basically as a side quest of a dude who makes goofy videos online and also happens to love sour candy. There was no expert knowledge on how to build a CPG brand, no partners giving me advice, just a small team figuring out the business day by day and making a ton of errors along the way. Before I knew it, we started selling millions of bags of candy a month and quickly became one of the fastest growing sour candy brands of my generation before getting on the radar of one of the largest candy companies in the entire world. I never started the company with the intention to sell, but I knew that I wanted Sour Strips to become a legacy brand that people could enjoy long after I’m gone. Hershey understands the vision and the quality standards we have for the brand and I can’t wait to see how they scale it into one of the most popular sour candy brands in the world at lightning speeds. As someone who struggled in school my entire life and always felt like certain levels of success were reserved for people that were not me, the outcome of this story is something spectacular. I will always be so proud of what we accomplished with Sour Strips as it truly changed my life forever. I also hope that anyone who has been following along on this journey can now understand that if YOUR BOY CAN DO THIS….anything is possible if you just keep putting in the work. Ever Forward & long live Sour Strips 🤟🏼
368K
14.7K
232
2w ago
maxxchewning
It’s now been almost 1.5 years since I sold @sourstrips to @hersheycompany and it has been quite an emotional roller coaster. I started Sour Strips basically as a side quest of a dude who makes goofy videos online and also happens to love sour candy. There was no expert knowledge on how to build a CPG brand, no partners giving me advice, just a small team figuring out the business day by day and making a ton of errors along the way. Before I knew it, we started selling millions of bags of candy a month and quickly became one of the fastest growing sour candy brands of my generation before getting on the radar of one of the largest candy companies in the entire world. I never started the company with the intention to sell, but I knew that I wanted Sour Strips to become a legacy brand that people could enjoy long after I’m gone. Hershey understands the vision and the quality standards we have for the brand and I can’t wait to see how they scale it into one of the most popular sour candy brands in the world at lightning speeds. As someone who struggled in school my entire life and always felt like certain levels of success were reserved for people that were not me, the outcome of this story is something spectacular. I will always be so proud of what we accomplished with Sour Strips as it truly changed my life forever. I also hope that anyone who has been following along on this journey can now understand that if YOUR BOY CAN DO THIS….anything is possible if you just keep putting in the work. Ever Forward & long live Sour Strips 🤟🏼
First trip as a family 🫶🏼❄️🏂
287K
11.5K
78
2mo ago
maxxchewning
First trip as a family 🫶🏼❄️🏂
the boysss ❤️
249K
9.95K
145
11mo ago
maxxchewning
the boysss ❤️
One of the best months of our lives 🫶🏼🧸
231K
8.97K
93
7mo ago
maxxchewning
One of the best months of our lives 🫶🏼🧸
Deep conversations with the bros New Don’t Be Sour Podcast episodes every Monday… Unless you don’t get one.
220K
2.88K
93
11mo ago
maxxchewning
Deep conversations with the bros New Don’t Be Sour Podcast episodes every Monday… Unless you don’t get one.
One year down a life time to go 🍾🥂🖤
203K
8.47K
92
6mo ago
maxxchewning
One year down a life time to go 🍾🥂🖤

Maxx Chewning (@maxxchewning) Instagram Stats & Analytics

Maxx Chewning (@maxxchewning) has 301K Instagram followers with a 3.24% engagement rate over the past 12 months. Across 28.0 posts, Maxx Chewning received 415K total likes and 1.95M impressions, averaging 14.8K likes per post. This page tracks Maxx Chewning's performance metrics, top content, and engagement trends — updated daily.

Maxx Chewning (@maxxchewning) Instagram Analytics FAQ

How many Instagram followers does Maxx Chewning have?+
Maxx Chewning (@maxxchewning) has 301K Instagram followers as of May 2026.
What is Maxx Chewning's Instagram engagement rate?+
Maxx Chewning's Instagram engagement rate is 3.24% over the last 12 months, based on 28.0 posts.
How many likes does Maxx Chewning get on Instagram?+
Maxx Chewning received 415K total likes across 28.0 posts in the last 12 months, averaging 14.8K likes per post.
How many Instagram impressions does Maxx Chewning get?+
Maxx Chewning's Instagram content generated 1.95M total impressions over the last 12 months.