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50.0K
impressions
5.06M
likes
65.3K
comments
1.06K
posts
252
engagement
0.262%
emv
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Brands LOVE to jump in on Taylor Swift’s big moments — but how can they make the most of it?
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12mo ago
marketingbrew
Brands LOVE to jump in on Taylor Swift’s big moments — but how can they make the most of it?
It might take AI more than an afternoon to help with this task.
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3mo ago
marketingbrew
It might take AI more than an afternoon to help with this task.
Pinterest is making a pretty bold pitch for a social platform in 2026: log off.⁣ ⁣ The company's latest campaign leans into growing frustration with doomscrolling culture, positioning Pinterest less as a place to endlessly consume content and more as a launchpad for offline inspiration. The company wants you to find a recipe, outfit, or hobby idea, and then actually go and do it.⁣ ⁣ That philosophy is showing up in real life, too. At Coachella, Pinterest hosted a fully phone-free activation where attendees locked away their devices before entering, a risky move in an era where brands practically rely on viral social moments to justify experiential marketing spend. But the gamble paid off. The activation sparked broader online conversations about disconnecting, while Pinterest continues posting strong user and revenue growth.⁣ ⁣ As competitors double down on maximizing screen time, Pinterest is betting consumers want "time well spent."
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4mo ago
marketingbrew
Pinterest is making a pretty bold pitch for a social platform in 2026: log off.⁣ ⁣ The company's latest campaign leans into growing frustration with doomscrolling culture, positioning Pinterest less as a place to endlessly consume content and more as a launchpad for offline inspiration. The company wants you to find a recipe, outfit, or hobby idea, and then actually go and do it.⁣ ⁣ That philosophy is showing up in real life, too. At Coachella, Pinterest hosted a fully phone-free activation where attendees locked away their devices before entering, a risky move in an era where brands practically rely on viral social moments to justify experiential marketing spend. But the gamble paid off. The activation sparked broader online conversations about disconnecting, while Pinterest continues posting strong user and revenue growth.⁣ ⁣ As competitors double down on maximizing screen time, Pinterest is betting consumers want "time well spent."
Spend more time on strategy, or attending celebrity look alike contests, with help from ActiveCampaign.
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9mo ago
marketingbrew
Spend more time on strategy, or attending celebrity look alike contests, with help from ActiveCampaign.
The World Cup's biggest wardrobe change rn? Stadium names.⁣ ⁣ As FIFA's World Cup rolls through the US, some of the country's most recognizable stadiums are getting a temporary rebrand. Under FIFA rules, venues hosting matches can't display the names of non-FIFA sponsors, meaning places like Levi's Stadium are shedding their corporate identities and going by generic city-based names instead.⁣ ⁣ Rather than quietly accepting the change, Levi's decided to have some fun with it. The company covered its own logo on Instagram and welcomed fans to the "beautiful [redacted] stadium," poking fun at the rule that effectively erases years of naming-rights marketing for the duration of the tournament.⁣ ⁣ The requirement is part of a broader FIFA playbook that gives the organization tight control over host venues, from sponsor visibility to field standards. The result? Millions of soccer fans watching matches in venues that suddenly seem to have forgotten their own names, a branding blackout that's proving almost as entertaining as the action on the pitch.⁣ ⁣ 📸: IG/levis, Getty
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3mo ago
marketingbrew
The World Cup's biggest wardrobe change rn? Stadium names.⁣ ⁣ As FIFA's World Cup rolls through the US, some of the country's most recognizable stadiums are getting a temporary rebrand. Under FIFA rules, venues hosting matches can't display the names of non-FIFA sponsors, meaning places like Levi's Stadium are shedding their corporate identities and going by generic city-based names instead.⁣ ⁣ Rather than quietly accepting the change, Levi's decided to have some fun with it. The company covered its own logo on Instagram and welcomed fans to the "beautiful [redacted] stadium," poking fun at the rule that effectively erases years of naming-rights marketing for the duration of the tournament.⁣ ⁣ The requirement is part of a broader FIFA playbook that gives the organization tight control over host venues, from sponsor visibility to field standards. The result? Millions of soccer fans watching matches in venues that suddenly seem to have forgotten their own names, a branding blackout that's proving almost as entertaining as the action on the pitch.⁣ ⁣ 📸: IG/levis, Getty
The right ads get you in the right headspace. For more information, visit paramountadsmanager.com.
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2
5mo ago
marketingbrew
The right ads get you in the right headspace. For more information, visit paramountadsmanager.com.
The World Cup's most unexpected MVP? Ranch dressing.⁣ ⁣ As international soccer fans have flooded into North America for the 2026 FIFA World Cup, many are leaving with a newfound obsession: ranch. Social media has been packed with Europeans reacting to the quintessentially American condiment, with some declaring it a life-changing discovery and others marveling at the fact that Americans seem to put it on everything from pizza to fries.⁣ ⁣ The craze got so intense that the TSA stepped in, repeatedly reminding travelers that full-size ranch bottles belong in checked bags, not carry-ons. The agency even joked about confiscated ranch at airport security and urged visitors to stop "chugging" the dressing before flights.⁣ ⁣ Sensing an opportunity, Kraft is rolling out a limited-edition TSA-compliant ranch travel kit, possibly complete with ranch packets and a ranch-themed luggage tag. In a World Cup already generating headlines for sky-high costs and massive crowds, the tournament's strangest business story might be a condiment brand turning America's ranch obsession into the ultimate souvenir.⁣ ⁣ 📸: Kraft, Paramount
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2mo ago
marketingbrew
The World Cup's most unexpected MVP? Ranch dressing.⁣ ⁣ As international soccer fans have flooded into North America for the 2026 FIFA World Cup, many are leaving with a newfound obsession: ranch. Social media has been packed with Europeans reacting to the quintessentially American condiment, with some declaring it a life-changing discovery and others marveling at the fact that Americans seem to put it on everything from pizza to fries.⁣ ⁣ The craze got so intense that the TSA stepped in, repeatedly reminding travelers that full-size ranch bottles belong in checked bags, not carry-ons. The agency even joked about confiscated ranch at airport security and urged visitors to stop "chugging" the dressing before flights.⁣ ⁣ Sensing an opportunity, Kraft is rolling out a limited-edition TSA-compliant ranch travel kit, possibly complete with ranch packets and a ranch-themed luggage tag. In a World Cup already generating headlines for sky-high costs and massive crowds, the tournament's strangest business story might be a condiment brand turning America's ranch obsession into the ultimate souvenir.⁣ ⁣ 📸: Kraft, Paramount
Norwegian Air may have lost its World Cup wager, but it scored a marketing victory.⁣ ⁣ Before Norway's quarterfinal matchup against England yesterday, the airline challenged British Airways to a bet: whichever country's team lost would swap its Instagram profile photo for the winner's logo. After England beat Norway 2-1 in extra time, Norwegian Air followed through, changing its profile picture, congratulating British Airways, and leaning into the joke rather than ducking it. British Airways returned the favor with a friendly post of its own, and even offered Norwegian Air's social team tickets to London. It's quickly turned into one of the tournament's most talked-about brand moments.⁣ ⁣ Combined with Norway's viral "Viking Row" fan chant and the team's tournament run, the logo swap is just another reminder that in the social media era, sometimes the biggest win isn't on the scoreboard, it's in the comments section.⁣ ⁣ 📸: IG/british_airways, IG/flynorwegian, Getty
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2mo ago
marketingbrew
Norwegian Air may have lost its World Cup wager, but it scored a marketing victory.⁣ ⁣ Before Norway's quarterfinal matchup against England yesterday, the airline challenged British Airways to a bet: whichever country's team lost would swap its Instagram profile photo for the winner's logo. After England beat Norway 2-1 in extra time, Norwegian Air followed through, changing its profile picture, congratulating British Airways, and leaning into the joke rather than ducking it. British Airways returned the favor with a friendly post of its own, and even offered Norwegian Air's social team tickets to London. It's quickly turned into one of the tournament's most talked-about brand moments.⁣ ⁣ Combined with Norway's viral "Viking Row" fan chant and the team's tournament run, the logo swap is just another reminder that in the social media era, sometimes the biggest win isn't on the scoreboard, it's in the comments section.⁣ ⁣ 📸: IG/british_airways, IG/flynorwegian, Getty
The next face of your brand might be made of felt.⁣ ⁣ Brands including Liberty Mutual, General Mills, and Pinterest are leaning into puppets as a way to put a face (and a personality) to their marketing. Unlike a human spokesperson who can leave or a traditional mascot with limited range, a puppet gives brands an ownable character that can talk, show up across TV and social, attend events, and team up with creators. Liberty Mutual, for instance, is taking its fuzzy Liberty Biberty character beyond commercials with influencer partnerships and sports appearances in the works.⁣ ⁣ And in an increasingly AI-filled ad landscape, being decidedly low-tech could be part of the appeal. Brands can turn the craftsmanship itself into content, from behind-the-scenes footage of puppet construction to clips showing how characters are operated. It's a wager that something handmade and tangible can cut through the digital sameness, and give consumers a little proof that, yes, actual humans were involved.⁣ ⁣ 📸: General Mills, Interest, Liberty Mutual
85.0K
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1w ago
marketingbrew
The next face of your brand might be made of felt.⁣ ⁣ Brands including Liberty Mutual, General Mills, and Pinterest are leaning into puppets as a way to put a face (and a personality) to their marketing. Unlike a human spokesperson who can leave or a traditional mascot with limited range, a puppet gives brands an ownable character that can talk, show up across TV and social, attend events, and team up with creators. Liberty Mutual, for instance, is taking its fuzzy Liberty Biberty character beyond commercials with influencer partnerships and sports appearances in the works.⁣ ⁣ And in an increasingly AI-filled ad landscape, being decidedly low-tech could be part of the appeal. Brands can turn the craftsmanship itself into content, from behind-the-scenes footage of puppet construction to clips showing how characters are operated. It's a wager that something handmade and tangible can cut through the digital sameness, and give consumers a little proof that, yes, actual humans were involved.⁣ ⁣ 📸: General Mills, Interest, Liberty Mutual
We’re on the hunt for some marketing hot takes at @optimizely Opticon 2026
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2w ago
marketingbrew
We’re on the hunt for some marketing hot takes at @optimizely Opticon 2026
You ask, our Resident CTO answers 🙏 We know that AI, agentic workflows, and zero-click content are all the rage—but what does that actually translate to in your day-to-day work? We brought in a heavy hitter to help you figure it out. 🔥 Drop your burning questions here or DM us—and keep an eye out. 👀
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2mo ago
marketingbrew
You ask, our Resident CTO answers 🙏 We know that AI, agentic workflows, and zero-click content are all the rage—but what does that actually translate to in your day-to-day work? We brought in a heavy hitter to help you figure it out. 🔥 Drop your burning questions here or DM us—and keep an eye out. 👀
9 days in to creating workout TikToks with a goal to hit $1m, Brian Kim (@okkgyun) blew up—and now he's landing deals with companies like @target and small businesses all over NYC. Check out our conversation with Brian exclusively on our LinkedIn and YouTube.
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1mo ago
marketingbrew
9 days in to creating workout TikToks with a goal to hit $1m, Brian Kim (@okkgyun) blew up—and now he's landing deals with companies like @target and small businesses all over NYC. Check out our conversation with Brian exclusively on our LinkedIn and YouTube.
Creator @justinehuang_ has ice cream, cookies, and even alcohol while running—and that's what she's best known for. 🍦 See our sit-down conversation with Justine exclusively on our YouTube and LinkedIn.
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2mo ago
marketingbrew
Creator @justinehuang_ has ice cream, cookies, and even alcohol while running—and that's what she's best known for. 🍦 See our sit-down conversation with Justine exclusively on our YouTube and LinkedIn.
RIP (marketing to) millennials—and long live Gen Z. 🫡 Many of the brands we spoke with at #CannesLions said they're shifting their demographics and activations to the latest generation coming of age.
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2mo ago
marketingbrew
RIP (marketing to) millennials—and long live Gen Z. 🫡 Many of the brands we spoke with at #CannesLions said they're shifting their demographics and activations to the latest generation coming of age.
Lifestyle brands who want to partner with runners, listen up 📣 Preethi Rajaguru (@chief_preeth), a running creator with 250k followers, shares what she wants you to know about collaborations during training season. With sports marketing at an all-time high this year, Preethi shares some invaluable insights with senior reporter Alyssa Meyers in this conversation, available on our LinkedIn and YouTube.
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2mo ago
marketingbrew
Lifestyle brands who want to partner with runners, listen up 📣 Preethi Rajaguru (@chief_preeth), a running creator with 250k followers, shares what she wants you to know about collaborations during training season. With sports marketing at an all-time high this year, Preethi shares some invaluable insights with senior reporter Alyssa Meyers in this conversation, available on our LinkedIn and YouTube.
William Shatner’s name (@williamshatner) might be the reason @raisinbran_us reached out for a #SuperBowl ad—but maybe they should point to his age instead.
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7mo ago
marketingbrew
William Shatner’s name (@williamshatner) might be the reason @raisinbran_us reached out for a #SuperBowl ad—but maybe they should point to his age instead.
If @andysamberg’s not enough to get the conversation going, the amount of @hellmannsmayonnaise's mayo in this ad is. #MoreMayo
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7mo ago
marketingbrew
If @andysamberg’s not enough to get the conversation going, the amount of @hellmannsmayonnaise's mayo in this ad is. #MoreMayo
Many marketing campaigns involve couples as a unit, but is the brand risk worth it?
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7mo ago
marketingbrew
Many marketing campaigns involve couples as a unit, but is the brand risk worth it?
Forget velvet ropes and viral hotspots. Brands are discovering that consumers increasingly want to be regulars. ⁣ ⁣ One BI report highlights the rise of "regularmaxxing," as Gen Z and younger millennials trade fancy reservations for neighborhood bars, coffee shops, and breweries where staff know their names and orders. According to OpenTable, over half of Americans describe themselves as regulars at a neighborhood bar or restaurant. That shift in priorities is creating a new opportunity for marketers where loyalty isn't just about points anymore, it's about belonging. Apps like Blackbird and Bilt, along with local businesses, are betting that personalized rewards and community-building will keep customers coming back long after the novelty wears off. ⁣ ⁣ The same trend is reshaping workplace socializing. As traditional happy hours lose steam thanks to hybrid work, new habits, and higher prices, employers are increasingly curating experiences (from barbecues to dance classes) to spark the connections that used to happen organically after work. But while companies can organize events, they can't manufacture chemistry. For marketers, the lesson is that consumers and employees alike are craving authentic, repeatable experiences over one-off spectacles.⁣ ⁣ 📸: HBO
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3w ago
marketingbrew
Forget velvet ropes and viral hotspots. Brands are discovering that consumers increasingly want to be regulars. ⁣ ⁣ One BI report highlights the rise of "regularmaxxing," as Gen Z and younger millennials trade fancy reservations for neighborhood bars, coffee shops, and breweries where staff know their names and orders. According to OpenTable, over half of Americans describe themselves as regulars at a neighborhood bar or restaurant. That shift in priorities is creating a new opportunity for marketers where loyalty isn't just about points anymore, it's about belonging. Apps like Blackbird and Bilt, along with local businesses, are betting that personalized rewards and community-building will keep customers coming back long after the novelty wears off. ⁣ ⁣ The same trend is reshaping workplace socializing. As traditional happy hours lose steam thanks to hybrid work, new habits, and higher prices, employers are increasingly curating experiences (from barbecues to dance classes) to spark the connections that used to happen organically after work. But while companies can organize events, they can't manufacture chemistry. For marketers, the lesson is that consumers and employees alike are craving authentic, repeatable experiences over one-off spectacles.⁣ ⁣ 📸: HBO
Spending $8m on a #SuperBowl ad is just one part of the overall cost, and @ro.co’s spilling all the tea on exactly how much they forked over for their 30-second spot.
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7mo ago
marketingbrew
Spending $8m on a #SuperBowl ad is just one part of the overall cost, and @ro.co’s spilling all the tea on exactly how much they forked over for their 30-second spot.

Marketing Brew (@marketingbrew) Instagram Stats & Analytics

Marketing Brew (@marketingbrew) has 50.0K Instagram followers with a 0.26% engagement rate over the past 12 months. Across 252 posts, Marketing Brew received 65.3K total likes and 3.65M impressions, averaging 259 likes per post. This page tracks Marketing Brew's performance metrics, top content, and engagement trends — updated daily.

Marketing Brew (@marketingbrew) Instagram Analytics FAQ

How many Instagram followers does Marketing Brew have?+
Marketing Brew (@marketingbrew) has 50.0K Instagram followers as of September 2026.
What is Marketing Brew's Instagram engagement rate?+
Marketing Brew's Instagram engagement rate is 0.26% over the last 12 months, based on 252 posts.
How many likes does Marketing Brew get on Instagram?+
Marketing Brew received 65.3K total likes across 252 posts in the last 12 months, averaging 259 likes per post.
How many Instagram impressions does Marketing Brew get?+
Marketing Brew's Instagram content generated 3.65M total impressions over the last 12 months.