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followers
13.4M
impressions
1.77B
likes
69.9M
comments
498K
posts
608
engagement
3.96%
emv
$53.5M
Average per post
2.91M
Key Metrics
Impressions
monthly
Distributions
Content
235M
16.7M
221K
1mo ago
lego
Everyone wants a piece #HonestlyItsNotAI
#LEGO #LEGOFootball #FIFAWorldCup #EveryoneWantsAPiece
86.9M
3.47M
15.7K
1mo ago
lego
Incredible. Iconic. Heroic. But enough about our LEGO set.
@k.mbappe @cristiano @leomessi @vinijr
#LEGO #LEGOFootball #FIFAWorldCup #EveryoneWantsAPiece
39.4M
33.6K
130
6mo ago
lego
Oh, Nico's got jokes!
#LEGO #LEGOF1 #F1
34.7M
1.39M
1.67K
5mo ago
lego
The Vegas cooldown car, as iconic as ever 🤩
And this time, it's made entirely of LEGO and driven by Terry Crews!
#F1 #Formula1 #LasVegasGP @terrycrews @lego
29.0M
1.16M
2.42K
10mo ago
lego
A special podium deserved special trophies! 🏆 Incredible craftsmanship from @lego 🧱
#F1 #Formula1 #BritishGP
28.1M
20.0K
54
10mo ago
lego
Think this minifigure’s got what it takes to go up against @tishaalyn? 👀
24.6M
107K
279
5mo ago
lego
✨NOW we’re ready for Las Vegas. ✨
#LEGO #F1 #LEGOF1 #LasVegasGP #Cadillac
20.2M
809K
779
2mo ago
lego
Lewis and Charles’ helmets, recreated brick by brick 🧱
20.2M
894K
7.36K
4mo ago
lego
Powered by the new LEGO® SMART Brick, the LEGO SMART PLAY™ system brings builds to life like never before. Learn more via the link in bio.
20.1M
15.3K
100
11mo ago
lego
Watch out world! Get ready to PLAY.
#LEGOWorldPlayDay #LEGO
19.2M
42.1K
258
6mo ago
lego
POV: imagining all the sweet outfits you could flex knowing they’re made from 89% sugarcane 🕶️
Find out how we’re switching to sustainable without scrimping on quality in our bio.
18.7M
7.35K
36
11mo ago
lego
From Shanghai to Berlin to Boston, we brought kids’ playful imagination to life. Check out how their ideas can make the world more playful using the link in bio.
#LEGOWorldPlayDay
16.9M
55.4K
713
1mo ago
lego
Treat your ears to a soothing LEGO sound bath. And nourish your mind (and soul) with the fact that 52% of the material we bought to make our bricks in 2025 came from renewable and recycled sources.
Find out how we’re using the mass balance approach to make the same quality bricks in our bio.
16.3M
108K
335
5mo ago
lego
What should we name our frozen friend? ⛄️
14.7M
59.5K
206
6mo ago
lego
From bull riding at the rodeo to racing down the track, this race weekend has it all! 🐂🤠🏁
#LEGO #F1 #LEGOF1 #USGP
14.3M
30.9K
218
3mo ago
lego
Beginning of the year and already feeling stretched 🙃 Our Minifigures go through the toughest tests to make sure they can play on and on.
13.9M
555K
1.12K
2w ago
lego
Who can relate? 🐬✨💅
#iykyk #memes #LEGO
13.6M
543K
1.07K
4mo ago
lego
Are you ready to continue the final adventure into the upside down?
#LEGO #StrangerThings
13.2M
9.17K
172
11mo ago
lego
You're welcome, now get clicking! 🤪
12.9M
792K
8.12K
4mo ago
lego
Listen up, Trainers! The LEGO® Pokémon™ adventure starts here ⚡ Are you ready to catch & build them all? 🧱🍃🔥💧
#pokemon #LEGO #LEGOPokemon
LEGO (@lego) Instagram Stats & Analytics
LEGO (@lego) has 13.4M Instagram followers with a 3.96% engagement rate over the past 12 months. Across 608 posts, LEGO received 69.9M total likes and 1.26B impressions, averaging 115K likes per post. This page tracks LEGO's performance metrics, top content, and engagement trends — updated daily.
LEGO (@lego) Instagram Analytics FAQ
How many Instagram followers does LEGO have?+
LEGO (@lego) has 13.4M Instagram followers as of May 2026.
What is LEGO's Instagram engagement rate?+
LEGO's Instagram engagement rate is 3.96% over the last 12 months, based on 608 posts.
How many likes does LEGO get on Instagram?+
LEGO received 69.9M total likes across 608 posts in the last 12 months, averaging 115K likes per post.
How many Instagram impressions does LEGO get?+
LEGO's Instagram content generated 1.26B total impressions over the last 12 months.