NewGet @lego's full report
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followers
14.1M
impressions
1.97B
likes
84.5M
comments
572K
posts
614
engagement
4.44%
emv
$61.2M
Average per post
3.21M

Key Metrics

Distributions

Top Content

Everyone wants a piece #HonestlyItsNotAI #LEGO #LEGOFootball #FIFAWorldCup #EveryoneWantsAPiece
252M
17.6M
226K
6mo ago
lego
Everyone wants a piece #HonestlyItsNotAI #LEGO #LEGOFootball #FIFAWorldCup #EveryoneWantsAPiece
Incredible. Iconic. Heroic. But enough about our LEGO set. @k.mbappe @cristiano @leomessi @vinijr #LEGO #LEGOFootball #FIFAWorldCup #EveryoneWantsAPiece
86.1M
3.45M
15.5K
6mo ago
lego
Incredible. Iconic. Heroic. But enough about our LEGO set. @k.mbappe @cristiano @leomessi @vinijr #LEGO #LEGOFootball #FIFAWorldCup #EveryoneWantsAPiece
¿Qué te parece, @LEGO? What do you think, @LEGO? #LEO
38.4M
1.54M
6.55K
4mo ago
lego
¿Qué te parece, @LEGO? What do you think, @LEGO? #LEO
The Vegas cooldown car, as iconic as ever 🤩 And this time, it's made entirely of LEGO and driven by Terry Crews! #F1 #Formula1 #LasVegasGP @terrycrews @lego
34.5M
1.38M
1.65K
11mo ago
lego
The Vegas cooldown car, as iconic as ever 🤩 And this time, it's made entirely of LEGO and driven by Terry Crews! #F1 #Formula1 #LasVegasGP @terrycrews @lego
✨NOW we’re ready for Las Vegas. ✨​ #LEGO #F1 #LEGOF1 #LasVegasGP #Cadillac
24.6M
106K
278
11mo ago
lego
✨NOW we’re ready for Las Vegas. ✨​ #LEGO #F1 #LEGOF1 #LasVegasGP #Cadillac
Where are you watching this from? Let's see how many corners of the globe this ball can reach! ⚽🌎 #LEGO #LEGOFootball #FIFAWorldCup #EveryoneWantsAPiece
20.8M
61.8K
704
4mo ago
lego
Where are you watching this from? Let's see how many corners of the globe this ball can reach! ⚽🌎 #LEGO #LEGOFootball #FIFAWorldCup #EveryoneWantsAPiece
trading in our Beskar for brick 😏 #LEGOStarWars
20.3M
132K
318
5mo ago
lego
trading in our Beskar for brick 😏 #LEGOStarWars
Powered by the new LEGO® SMART Brick, the LEGO SMART PLAY™ system brings builds to life like never before. Learn more via the link in bio.
20.2M
890K
7.31K
9mo ago
lego
Powered by the new LEGO® SMART Brick, the LEGO SMART PLAY™ system brings builds to life like never before. Learn more via the link in bio.
Lewis and Charles’ helmets, recreated brick by brick 🧱
20.2M
806K
778
7mo ago
lego
Lewis and Charles’ helmets, recreated brick by brick 🧱
Cristiano Ronaldo meets... LEGO Cristiano Ronaldo! 🇵🇹🚲 #CR7 #LEGO #Football #LEGOFootball #EveryoneWantsAPiece
18.2M
750K
4.35K
6mo ago
lego
Cristiano Ronaldo meets... LEGO Cristiano Ronaldo! 🇵🇹🚲 #CR7 #LEGO #Football #LEGOFootball #EveryoneWantsAPiece
• 15 wins. 18 races. Pure domination. 🏆 • 900 horsepower. 19,000 RPM. A V10 symphony. 🔥 • Built to endure. Designed to conquer. • Lap records that stood for over a decade. ⏱️ • The car that sealed a seventh world title. 🐎
18.2M
90.0K
444
7mo ago
lego
• 15 wins. 18 races. Pure domination. 🏆 • 900 horsepower. 19,000 RPM. A V10 symphony. 🔥 • Built to endure. Designed to conquer. • Lap records that stood for over a decade. ⏱️ • The car that sealed a seventh world title. 🐎
Relive the story. Rebuild the excitement. See Avengers: Endgame Encore return to theaters tomorrow.
18.2M
729K
493
4w ago
lego
Relive the story. Rebuild the excitement. See Avengers: Endgame Encore return to theaters tomorrow.
Treat your ears to a soothing LEGO sound bath. And nourish your mind (and soul) with the fact that 52% of the material we bought to make our bricks in 2025 came from renewable and recycled sources. Find out how we’re using the mass balance approach to make the same quality bricks in our bio.
17.6M
55.3K
706
7mo ago
lego
Treat your ears to a soothing LEGO sound bath. And nourish your mind (and soul) with the fact that 52% of the material we bought to make our bricks in 2025 came from renewable and recycled sources. Find out how we’re using the mass balance approach to make the same quality bricks in our bio.
Counting down to Doomsday, brick by brick. Watch the LEGO Bricks recreation of the Avengers: Doomsday trailer now, and experience the film in theaters December 18th.
16.8M
1.55M
2.44K
1mo ago
lego
Counting down to Doomsday, brick by brick. Watch the LEGO Bricks recreation of the Avengers: Doomsday trailer now, and experience the film in theaters December 18th.
What should we name our frozen friend? ⛄️
16.3M
107K
331
10mo ago
lego
What should we name our frozen friend? ⛄️
Beginning of the year and already feeling stretched 🙃 Our Minifigures go through the toughest tests to make sure they can play on and on.
14.3M
30.8K
217
8mo ago
lego
Beginning of the year and already feeling stretched 🙃 Our Minifigures go through the toughest tests to make sure they can play on and on.
Who can relate? 🐬✨💅 #iykyk #memes #LEGO
14.0M
560K
1.11K
6mo ago
lego
Who can relate? 🐬✨💅 #iykyk #memes #LEGO
Are you ready to continue the final adventure into the upside down? #LEGO #StrangerThings
13.5M
541K
1.07K
10mo ago
lego
Are you ready to continue the final adventure into the upside down? #LEGO #StrangerThings
Listen up, Trainers! The LEGO® Pokémon™ adventure starts here ⚡ Are you ready to catch & build them all? 🧱🍃🔥💧 #pokemon #LEGO #LEGOPokemon
13.0M
792K
8.24K
9mo ago
lego
Listen up, Trainers! The LEGO® Pokémon™ adventure starts here ⚡ Are you ready to catch & build them all? 🧱🍃🔥💧 #pokemon #LEGO #LEGOPokemon
Is this the fastest LEGO Technic car ever? Let’s find out! 🔥 We built a life-sized LEGO Technic Koenigsegg Sadair’s Spear Megacar and pushed the boundaries of what’s possible to see if we could set a new record 🏆 #LEGOTechnic #BuildForReal #Koenigsegg #Goodwood #WorldRecord
13.0M
784K
2.09K
4mo ago
lego
Is this the fastest LEGO Technic car ever? Let’s find out! 🔥 We built a life-sized LEGO Technic Koenigsegg Sadair’s Spear Megacar and pushed the boundaries of what’s possible to see if we could set a new record 🏆 #LEGOTechnic #BuildForReal #Koenigsegg #Goodwood #WorldRecord

LEGO (@lego) Instagram Stats & Analytics

LEGO (@lego) has 14.1M Instagram followers with a 4.44% engagement rate over the past 12 months. Across 614 posts, LEGO received 84.5M total likes and 1.97B impressions, averaging 138K likes per post. This page tracks LEGO's performance metrics, top content, and engagement trends — updated daily. To benchmark @lego against other accounts, use Socialpruf's Instagram competitor analysis tool.

LEGO (@lego) Instagram Analytics FAQ

How many Instagram followers does LEGO have?+
LEGO (@lego) has 14.1M Instagram followers as of October 2026.
What is LEGO's Instagram engagement rate?+
LEGO's Instagram engagement rate is 4.44% over the last 12 months, based on 614 posts.
How many likes does LEGO get on Instagram?+
LEGO received 84.5M total likes across 614 posts in the last 12 months, averaging 138K likes per post.
How many Instagram impressions does LEGO get?+
LEGO's Instagram content generated 1.97B total impressions over the last 12 months.
Can I compare LEGO with other Instagram accounts?+
Yes. Add @lego to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.