NewGet @lego's full report
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followers
14.1M
impressions
1.97B
likes
83.4M
comments
565K
posts
600
engagement
4.36%
emv
$61.0M
Average per post
3.28M
Key Metrics
Impressions
monthly
Distributions
Content
252M
17.6M
226K
7mo ago
lego
Everyone wants a piece #HonestlyItsNotAI
#LEGO #LEGOFootball #FIFAWorldCup #EveryoneWantsAPiece
86.0M
3.44M
15.5K
7mo ago
lego
Incredible. Iconic. Heroic. But enough about our LEGO set.
@k.mbappe @cristiano @leomessi @vinijr
#LEGO #LEGOFootball #FIFAWorldCup #EveryoneWantsAPiece
38.5M
1.54M
6.55K
5mo ago
lego
¿Qué te parece, @LEGO?
What do you think, @LEGO?
#LEO
34.5M
1.38M
1.64K
11mo ago
lego
The Vegas cooldown car, as iconic as ever 🤩
And this time, it's made entirely of LEGO and driven by Terry Crews!
#F1 #Formula1 #LasVegasGP @terrycrews @lego
24.6M
106K
278
11mo ago
lego
✨NOW we’re ready for Las Vegas. ✨
#LEGO #F1 #LEGOF1 #LasVegasGP #Cadillac
20.8M
61.8K
704
5mo ago
lego
Where are you watching this from? Let's see how many corners of the globe this ball can reach! ⚽🌎
#LEGO #LEGOFootball #FIFAWorldCup #EveryoneWantsAPiece
20.3M
132K
318
6mo ago
lego
trading in our Beskar for brick 😏 #LEGOStarWars
20.3M
890K
7.30K
10mo ago
lego
Powered by the new LEGO® SMART Brick, the LEGO SMART PLAY™ system brings builds to life like never before. Learn more via the link in bio.
20.2M
806K
778
8mo ago
lego
Lewis and Charles’ helmets, recreated brick by brick 🧱
18.2M
750K
4.35K
6mo ago
lego
Cristiano Ronaldo meets... LEGO Cristiano Ronaldo! 🇵🇹🚲
#CR7 #LEGO #Football #LEGOFootball #EveryoneWantsAPiece
18.2M
89.9K
444
8mo ago
lego
• 15 wins. 18 races. Pure domination. 🏆
• 900 horsepower. 19,000 RPM. A V10 symphony. 🔥
• Built to endure. Designed to conquer.
• Lap records that stood for over a decade. ⏱️
• The car that sealed a seventh world title. 🐎
18.2M
729K
495
1mo ago
lego
Relive the story. Rebuild the excitement.
See Avengers: Endgame Encore return to theaters tomorrow.
17.6M
55.2K
704
7mo ago
lego
Treat your ears to a soothing LEGO sound bath. And nourish your mind (and soul) with the fact that 52% of the material we bought to make our bricks in 2025 came from renewable and recycled sources.
Find out how we’re using the mass balance approach to make the same quality bricks in our bio.
16.8M
1.55M
2.44K
2mo ago
lego
Counting down to Doomsday, brick by brick.
Watch the LEGO Bricks recreation of the Avengers: Doomsday trailer now, and experience the film in theaters December 18th.
16.3M
107K
331
11mo ago
lego
What should we name our frozen friend? ⛄️
16.0M
102K
354
2w ago
lego
Sorry I can’t come out, I’m busy
14.3M
30.8K
216
9mo ago
lego
Beginning of the year and already feeling stretched 🙃 Our Minifigures go through the toughest tests to make sure they can play on and on.
14.0M
560K
1.11K
6mo ago
lego
Who can relate? 🐬✨💅
#iykyk #memes #LEGO
13.5M
541K
1.06K
10mo ago
lego
Are you ready to continue the final adventure into the upside down?
#LEGO #StrangerThings
13.0M
791K
8.23K
10mo ago
lego
Listen up, Trainers! The LEGO® Pokémon™ adventure starts here ⚡ Are you ready to catch & build them all? 🧱🍃🔥💧
#pokemon #LEGO #LEGOPokemon
LEGO (@lego) Instagram Stats & Analytics
LEGO (@lego) has 14.1M Instagram followers with a 4.36% engagement rate over the past 12 months. Across 600 posts, LEGO received 83.4M total likes and 1.97B impressions, averaging 139K likes per post. This page tracks LEGO's performance metrics, top content, and engagement trends — updated daily. To benchmark @lego against other accounts, use Socialpruf's Instagram competitor analysis tool.
LEGO (@lego) Instagram Analytics FAQ
How many Instagram followers does LEGO have?+
LEGO (@lego) has 14.1M Instagram followers as of November 2026.
What is LEGO's Instagram engagement rate?+
LEGO's Instagram engagement rate is 4.36% over the last 12 months, based on 600 posts.
How many likes does LEGO get on Instagram?+
LEGO received 83.4M total likes across 600 posts in the last 12 months, averaging 139K likes per post.
How many Instagram impressions does LEGO get?+
LEGO's Instagram content generated 1.97B total impressions over the last 12 months.
Can I compare LEGO with other Instagram accounts?+
Yes. Add @lego to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.