NewGet @lego's full report
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followers
14.0M
impressions
2.03B
likes
84.2M
comments
565K
posts
630
engagement
4.23%
emv
$62.4M
Average per post
3.23M
Key Metrics
Impressions
monthly
Distributions
Content
251M
17.7M
227K
6mo ago
lego
Everyone wants a piece #HonestlyItsNotAI
#LEGO #LEGOFootball #FIFAWorldCup #EveryoneWantsAPiece
86.2M
3.45M
15.6K
6mo ago
lego
Incredible. Iconic. Heroic. But enough about our LEGO set.
@k.mbappe @cristiano @leomessi @vinijr
#LEGO #LEGOFootball #FIFAWorldCup #EveryoneWantsAPiece
39.4M
33.5K
130
11mo ago
lego
Oh, Nico's got jokes!
#LEGO #LEGOF1 #F1
38.2M
1.53M
6.54K
4mo ago
lego
¿Qué te parece, @LEGO?
What do you think, @LEGO?
#LEO
34.5M
1.38M
1.65K
10mo ago
lego
The Vegas cooldown car, as iconic as ever 🤩
And this time, it's made entirely of LEGO and driven by Terry Crews!
#F1 #Formula1 #LasVegasGP @terrycrews @lego
24.6M
106K
278
10mo ago
lego
✨NOW we’re ready for Las Vegas. ✨
#LEGO #F1 #LEGOF1 #LasVegasGP #Cadillac
20.8M
61.9K
705
3mo ago
lego
Where are you watching this from? Let's see how many corners of the globe this ball can reach! ⚽🌎
#LEGO #LEGOFootball #FIFAWorldCup #EveryoneWantsAPiece
20.3M
132K
320
4mo ago
lego
trading in our Beskar for brick 😏 #LEGOStarWars
20.2M
891K
7.32K
9mo ago
lego
Powered by the new LEGO® SMART Brick, the LEGO SMART PLAY™ system brings builds to life like never before. Learn more via the link in bio.
20.2M
807K
779
7mo ago
lego
Lewis and Charles’ helmets, recreated brick by brick 🧱
19.2M
41.9K
257
11mo ago
lego
POV: imagining all the sweet outfits you could flex knowing they’re made from 89% sugarcane 🕶️
Find out how we’re switching to sustainable without scrimping on quality in our bio.
18.2M
751K
4.36K
5mo ago
lego
Cristiano Ronaldo meets... LEGO Cristiano Ronaldo! 🇵🇹🚲
#CR7 #LEGO #Football #LEGOFootball #EveryoneWantsAPiece
18.2M
90.0K
444
6mo ago
lego
• 15 wins. 18 races. Pure domination. 🏆
• 900 horsepower. 19,000 RPM. A V10 symphony. 🔥
• Built to endure. Designed to conquer.
• Lap records that stood for over a decade. ⏱️
• The car that sealed a seventh world title. 🐎
17.6M
55.3K
706
6mo ago
lego
Treat your ears to a soothing LEGO sound bath. And nourish your mind (and soul) with the fact that 52% of the material we bought to make our bricks in 2025 came from renewable and recycled sources.
Find out how we’re using the mass balance approach to make the same quality bricks in our bio.
17.4M
697K
468
1w ago
lego
Relive the story. Rebuild the excitement.
See Avengers: Endgame Encore return to theaters tomorrow.
16.7M
1.55M
2.44K
1mo ago
lego
Counting down to Doomsday, brick by brick.
Watch the LEGO Bricks recreation of the Avengers: Doomsday trailer now, and experience the film in theaters December 18th.
16.3M
107K
331
10mo ago
lego
What should we name our frozen friend? ⛄️
14.7M
59.3K
206
11mo ago
lego
From bull riding at the rodeo to racing down the track, this race weekend has it all! 🐂🤠🏁
#LEGO #F1 #LEGOF1 #USGP
14.3M
30.8K
217
8mo ago
lego
Beginning of the year and already feeling stretched 🙃 Our Minifigures go through the toughest tests to make sure they can play on and on.
14.0M
561K
1.12K
5mo ago
lego
Who can relate? 🐬✨💅
#iykyk #memes #LEGO
LEGO (@lego) Instagram Stats & Analytics
LEGO (@lego) has 14.0M Instagram followers with a 4.23% engagement rate over the past 12 months. Across 630 posts, LEGO received 84.2M total likes and 2.03B impressions, averaging 134K likes per post. This page tracks LEGO's performance metrics, top content, and engagement trends — updated daily. To benchmark @lego against other accounts, use Socialpruf's Instagram competitor analysis tool.
LEGO (@lego) Instagram Analytics FAQ
How many Instagram followers does LEGO have?+
LEGO (@lego) has 14.0M Instagram followers as of October 2026.
What is LEGO's Instagram engagement rate?+
LEGO's Instagram engagement rate is 4.23% over the last 12 months, based on 630 posts.
How many likes does LEGO get on Instagram?+
LEGO received 84.2M total likes across 630 posts in the last 12 months, averaging 134K likes per post.
How many Instagram impressions does LEGO get?+
LEGO's Instagram content generated 2.03B total impressions over the last 12 months.
Can I compare LEGO with other Instagram accounts?+
Yes. Add @lego to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.