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followers
12.7M
impressions
1.44B
likes
50.2M
comments
232K
posts
736
engagement
3.31%
emv
$41.6M
Avg. per post
2.43M
Key Metrics
monthly
Distributions
Content
39.4M
33.4K
130
4mo ago
lego
Oh, Nico's got jokes!
#LEGO #LEGOF1 #F1
37.2M
2.15M
3.38K
10mo ago
lego
Not @maxverstappen1 with the mind games before the LEGO race 😜
#F1 #Formula1 #MiamiGP
34.7M
1.39M
1.67K
3mo ago
lego
The Vegas cooldown car, as iconic as ever 🤩
And this time, it's made entirely of LEGO and driven by Terry Crews!
#F1 #Formula1 #LasVegasGP @terrycrews @lego
30.8M
43.7K
125
10mo ago
lego
Audio UP so your plants can hear these positive-ly hilarious affirmations 🪴🔊
29M
1.16M
2.42K
8mo ago
lego
A special podium deserved special trophies! 🏆 Incredible craftsmanship from @lego 🧱
#F1 #Formula1 #BritishGP
28.1M
20K
54
8mo ago
lego
Think this minifigure’s got what it takes to go up against @tishaalyn? 👀
24.6M
107K
279
3mo ago
lego
✨NOW we’re ready for Las Vegas. ✨
#LEGO #F1 #LEGOF1 #LasVegasGP #Cadillac
20.1M
15.3K
100
9mo ago
lego
Watch out world! Get ready to PLAY.
#LEGOWorldPlayDay #LEGO
19.6M
25.3K
113
10mo ago
lego
Honk if you'd click in these car mods ✋🛞
📹: @slopsmcgee
19.3M
773K
763
1w ago
lego
Lewis and Charles’ helmets, recreated brick by brick 🧱
19.2M
42.1K
259
4mo ago
lego
POV: imagining all the sweet outfits you could flex knowing they’re made from 89% sugarcane 🕶️
Find out how we’re switching to sustainable without scrimping on quality in our bio.
19M
1.24M
2.94K
10mo ago
lego
Huge crash, bricks EVERYWHERE! 🧱
The drivers are having so much fun out there! 😱
#F1 #Formula1 #MiamiGP
18.8M
853K
0
2mo ago
lego
Powered by the new LEGO® SMART Brick, the LEGO SMART PLAY™ system brings builds to life like never before. Learn more via the link in bio.
18.7M
7.37K
37
9mo ago
lego
From Shanghai to Berlin to Boston, we brought kids’ playful imagination to life. Check out how their ideas can make the world more playful using the link in bio.
#LEGOWorldPlayDay
16.3M
108K
336
3mo ago
lego
What should we name our frozen friend? ⛄️
16.1M
643K
507
10mo ago
lego
INCREDIBLE! 10 life-size @LEGO cars raced by our drivers!
#F1 #MiamiGP #LEGO
14.7M
59.6K
206
4mo ago
lego
From bull riding at the rodeo to racing down the track, this race weekend has it all! 🐂🤠🏁
#LEGO #F1 #LEGOF1 #USGP
14.3M
30.9K
217
1mo ago
lego
Beginning of the year and already feeling stretched 🙃 Our Minifigures go through the toughest tests to make sure they can play on and on.
14.2M
889K
3.29K
10mo ago
lego
20 drivers in 10 two-seater @lego f1 cars might be the coolest thing of all time 😍
#F1 #Formula1 #MiamiGP
13.6M
544K
1.07K
2mo ago
lego
Are you ready to continue the final adventure into the upside down?
#LEGO #StrangerThings
LEGO (@lego) Instagram Stats & Analytics
LEGO (@lego) has 12.7M Instagram followers with a 3.31% engagement rate over the past 12 months. Across 736 posts, LEGO received 50.2M total likes and 1.04B impressions, averaging 84.7K likes per post. This page tracks LEGO's performance metrics, top content, and engagement trends — updated daily.
LEGO (@lego) Instagram Analytics FAQ
How many Instagram followers does LEGO have?+
LEGO (@lego) has 12.7M Instagram followers as of March 2026.
What is LEGO's Instagram engagement rate?+
LEGO's Instagram engagement rate is 3.31% over the last 12 months, based on 736 posts.
How many likes does LEGO get on Instagram?+
LEGO received 50.2M total likes across 736 posts in the last 12 months, averaging 84.7K likes per post.
How many Instagram impressions does LEGO get?+
LEGO's Instagram content generated 1.04B total impressions over the last 12 months.