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followers
13.7M
impressions
1.85B
likes
76.4M
comments
530K
posts
608
engagement
4.21%
emv
$56.8M
Average per post
3.05M
Key Metrics
Impressions
monthly
Distributions
Content
249M
17.6M
227K
3mo ago
lego
Everyone wants a piece #HonestlyItsNotAI
#LEGO #LEGOFootball #FIFAWorldCup #EveryoneWantsAPiece
86.6M
3.47M
15.6K
3mo ago
lego
Incredible. Iconic. Heroic. But enough about our LEGO set.
@k.mbappe @cristiano @leomessi @vinijr
#LEGO #LEGOFootball #FIFAWorldCup #EveryoneWantsAPiece
39.4M
33.6K
130
8mo ago
lego
Oh, Nico's got jokes!
#LEGO #LEGOF1 #F1
36.3M
1.45M
6.34K
1mo ago
lego
¿Qué te parece, @LEGO?
What do you think, @LEGO?
#LEO
34.6M
1.38M
1.65K
7mo ago
lego
The Vegas cooldown car, as iconic as ever 🤩
And this time, it's made entirely of LEGO and driven by Terry Crews!
#F1 #Formula1 #LasVegasGP @terrycrews @lego
24.6M
107K
278
7mo ago
lego
✨NOW we’re ready for Las Vegas. ✨
#LEGO #F1 #LEGOF1 #LasVegasGP #Cadillac
20.3M
132K
317
1mo ago
lego
trading in our Beskar for brick 😏 #LEGOStarWars
20.2M
893K
7.36K
6mo ago
lego
Powered by the new LEGO® SMART Brick, the LEGO SMART PLAY™ system brings builds to life like never before. Learn more via the link in bio.
20.2M
809K
780
4mo ago
lego
Lewis and Charles’ helmets, recreated brick by brick 🧱
19.2M
42.0K
258
8mo ago
lego
POV: imagining all the sweet outfits you could flex knowing they’re made from 89% sugarcane 🕶️
Find out how we’re switching to sustainable without scrimping on quality in our bio.
18.2M
90.2K
448
4mo ago
lego
• 15 wins. 18 races. Pure domination. 🏆
• 900 horsepower. 19,000 RPM. A V10 symphony. 🔥
• Built to endure. Designed to conquer.
• Lap records that stood for over a decade. ⏱️
• The car that sealed a seventh world title. 🐎
17.9M
737K
4.23K
2mo ago
lego
Cristiano Ronaldo meets... LEGO Cristiano Ronaldo! 🇵🇹🚲
#CR7 #LEGO #Football #LEGOFootball #EveryoneWantsAPiece
17.6M
55.5K
710
3mo ago
lego
Treat your ears to a soothing LEGO sound bath. And nourish your mind (and soul) with the fact that 52% of the material we bought to make our bricks in 2025 came from renewable and recycled sources.
Find out how we’re using the mass balance approach to make the same quality bricks in our bio.
17.3M
60.0K
689
1mo ago
lego
Where are you watching this from? Let's see how many corners of the globe this ball can reach! ⚽🌎
#LEGO #LEGOFootball #FIFAWorldCup #EveryoneWantsAPiece
16.3M
107K
333
7mo ago
lego
What should we name our frozen friend? ⛄️
14.7M
59.5K
206
9mo ago
lego
From bull riding at the rodeo to racing down the track, this race weekend has it all! 🐂🤠🏁
#LEGO #F1 #LEGOF1 #USGP
14.3M
30.9K
218
5mo ago
lego
Beginning of the year and already feeling stretched 🙃 Our Minifigures go through the toughest tests to make sure they can play on and on.
14.0M
562K
1.12K
2mo ago
lego
Who can relate? 🐬✨💅
#iykyk #memes #LEGO
13.6M
543K
1.07K
6mo ago
lego
Are you ready to continue the final adventure into the upside down?
#LEGO #StrangerThings
13.0M
794K
8.27K
6mo ago
lego
Listen up, Trainers! The LEGO® Pokémon™ adventure starts here ⚡ Are you ready to catch & build them all? 🧱🍃🔥💧
#pokemon #LEGO #LEGOPokemon
LEGO (@lego) Instagram Stats & Analytics
LEGO (@lego) has 13.7M Instagram followers with a 4.21% engagement rate over the past 12 months. Across 608 posts, LEGO received 76.4M total likes and 1.29B impressions, averaging 126K likes per post. This page tracks LEGO's performance metrics, top content, and engagement trends — updated daily.
LEGO (@lego) Instagram Analytics FAQ
How many Instagram followers does LEGO have?+
LEGO (@lego) has 13.7M Instagram followers as of July 2026.
What is LEGO's Instagram engagement rate?+
LEGO's Instagram engagement rate is 4.21% over the last 12 months, based on 608 posts.
How many likes does LEGO get on Instagram?+
LEGO received 76.4M total likes across 608 posts in the last 12 months, averaging 126K likes per post.
How many Instagram impressions does LEGO get?+
LEGO's Instagram content generated 1.29B total impressions over the last 12 months.