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followers
5.09K
impressions
419K
likes
7.83K
comments
556
posts
60
engagement
1.94%
emv
$11.0K
Average per post
6.98K

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One of the more outrageous stories from the wild west days of early social media: a diabolical @linkedin marketing organic #growthhack, as told by Neil Patel in this video 😳 🤠 😮‍💨😷. 

I have no doubt that this worked (and might still work tbh)...far from enterprise-rubber stamped approved territory, but clever nonetheless, and if you're like me you find "tales" like this fascinating, and occasionally the spark of inspiration for a modern #socialmediahack of your own.

It feels like 2026 is going to be a year where a lot of #genai-fueled variations on this "theme" are going to pop-up and squeeze what they can from the orange as the field fast-follows and platform zones get flooded (if the platforms haven't deduced and dinged such tactics already).
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7mo ago
jonmorgenstern
One of the more outrageous stories from the wild west days of early social media: a diabolical @linkedin marketing organic #growthhack, as told by Neil Patel in this video 😳 🤠 😮‍💨😷. I have no doubt that this worked (and might still work tbh)...far from enterprise-rubber stamped approved territory, but clever nonetheless, and if you're like me you find "tales" like this fascinating, and occasionally the spark of inspiration for a modern #socialmediahack of your own. It feels like 2026 is going to be a year where a lot of #genai-fueled variations on this "theme" are going to pop-up and squeeze what they can from the orange as the field fast-follows and platform zones get flooded (if the platforms haven't deduced and dinged such tactics already).
Why Creativity Is STILL the Variable in Media Buying in 2026

2026 being days away, while this post is from January 2023, it's even more relevant now than it was then. Top media buying talent and skill sets WILL (continue to) look extremely different, even from 2025 norms. 

Brand remains the undisputed -- and only -- moat, and the bar for relevance and #creativity is rising at higher rate than enterprises can keep up with, at least in current status quo.

#criticalthinking and human agency and actually generating material momentum in objective meritocratic terms is no longer award winning / "best in class" it's table stakes essential
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jonmorgenstern
Why Creativity Is STILL the Variable in Media Buying in 2026 2026 being days away, while this post is from January 2023, it's even more relevant now than it was then. Top media buying talent and skill sets WILL (continue to) look extremely different, even from 2025 norms. Brand remains the undisputed -- and only -- moat, and the bar for relevance and #creativity is rising at higher rate than enterprises can keep up with, at least in current status quo. #criticalthinking and human agency and actually generating material momentum in objective meritocratic terms is no longer award winning / "best in class" it's table stakes essential
Some wisdom from @mrbeast any of us early in the content creation realm should take to heart. Enjoy the process and each minor or major breakthrough! I’ll do the same 🤝❤️

#contentcreator #mrbeast #creatoreconomy
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jonmorgenstern
Some wisdom from @mrbeast any of us early in the content creation realm should take to heart. Enjoy the process and each minor or major breakthrough! I’ll do the same 🤝❤️ #contentcreator #mrbeast #creatoreconomy
All trends make a comeback and, well, collectibles are finally having their main character moment 🔁

We have it on good authority from our EVP, Head of Investment @jonmorgenstern that the rise of collectibles is here. Collectors, your comeback era starts now, and marketers, this is your cue to tap in.
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9mo ago
jonmorgenstern
All trends make a comeback and, well, collectibles are finally having their main character moment 🔁 We have it on good authority from our EVP, Head of Investment @jonmorgenstern that the rise of collectibles is here. Collectors, your comeback era starts now, and marketers, this is your cue to tap in.
Stitch with @jonahbelanger on video viewer retargeting! Most critical: the video assets themselves and dynamic text/aspect ratio elements you can version out. Let the algo do its thing on end biz results, generating viewership you can retarget immediately + use in every subsequent campaign to "start on second base." TL;DR: Get views as a byproduct of fixating on the outcome you want, not views just to get views.

#facebookads #paidads #digitalmarketing #performancemarketing #2026
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jonmorgenstern
Stitch with @jonahbelanger on video viewer retargeting! Most critical: the video assets themselves and dynamic text/aspect ratio elements you can version out. Let the algo do its thing on end biz results, generating viewership you can retarget immediately + use in every subsequent campaign to "start on second base." TL;DR: Get views as a byproduct of fixating on the outcome you want, not views just to get views. #facebookads #paidads #digitalmarketing #performancemarketing #2026
A single TikTok driving more sales than a Shark Tank appearance - welcome to the #creatoreconomy
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6mo ago
jonmorgenstern
A single TikTok driving more sales than a Shark Tank appearance - welcome to the #creatoreconomy
a signal through the noise of late in our walls is @threads (via @instagram feed insertion dynamics mainly) beginning to go on a meaningful organic algo distribution 🏒
@vaynermedia #socialmediamarketing #instagramcreators
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3mo ago
jonmorgenstern
a signal through the noise of late in our walls is @threads (via @instagram feed insertion dynamics mainly) beginning to go on a meaningful organic algo distribution 🏒 @vaynermedia #socialmediamarketing #instagramcreators
@jonmorgenstern unboxed a milestone 🏆 200 of these beautiful people at Vayner are now Meta Blueprint certified ‼️
 
MASSIVE shoutout to our teams for their commitment to growing their expertise, staying curious, mastering new skills, and proving it with every test passed 🎯📱‼️
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jonmorgenstern
@jonmorgenstern unboxed a milestone 🏆 200 of these beautiful people at Vayner are now Meta Blueprint certified ‼️   MASSIVE shoutout to our teams for their commitment to growing their expertise, staying curious, mastering new skills, and proving it with every test passed 🎯📱‼️
Some advice after 12 years in paid social #advertising: get in the “jet streams” of the platforms #socialmediamarketing #facebooktips #digitalmarketing
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7mo ago
jonmorgenstern
Some advice after 12 years in paid social #advertising: get in the “jet streams” of the platforms #socialmediamarketing #facebooktips #digitalmarketing
Do the right thing @ebay
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jonmorgenstern
Do the right thing @ebay
happy first birthday with Harriet, Tash!! I love you and our little family more than words 🥹❤️😘
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jonmorgenstern
happy first birthday with Harriet, Tash!! I love you and our little family more than words 🥹❤️😘
Media buying hot take in 2026 🔥

Targeting is table stakes. Creative is THE variable. The algorithm is smart. Feed it great creative and let it find your audience. Have strong systems integrations flowing and data signals in abundance.

The obsession with hyper-targeting? Holdover from a different time in the ad platforms' evolution, and a practice while still relevant on secondary channels, is increasingly more of a distraction than source of alpha for marketers.

Wondering if this even IS a hot take for 2026 or increasingly "known" and being acted upon accordingly.

#mediabuyingtips #facebookads #digitalmarketing #paidmedia #creativeagency #performancecreative #vaynermedia
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jonmorgenstern
Media buying hot take in 2026 🔥 Targeting is table stakes. Creative is THE variable. The algorithm is smart. Feed it great creative and let it find your audience. Have strong systems integrations flowing and data signals in abundance. The obsession with hyper-targeting? Holdover from a different time in the ad platforms' evolution, and a practice while still relevant on secondary channels, is increasingly more of a distraction than source of alpha for marketers. Wondering if this even IS a hot take for 2026 or increasingly "known" and being acted upon accordingly. #mediabuyingtips #facebookads #digitalmarketing #paidmedia #creativeagency #performancecreative #vaynermedia
As a wheelhouse millennial I take this personally
#millennialpause #genzvsmillennials
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jonmorgenstern
As a wheelhouse millennial I take this personally #millennialpause #genzvsmillennials
Proving out incremental biz from organic #socialmediamarketing

it boils down to: is the organic content threading the needle of being engaging / relevant while also imbuing the brand AND key action to take to the user

@vaynermedia #performancemarketing #brandformance
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jonmorgenstern
Proving out incremental biz from organic #socialmediamarketing it boils down to: is the organic content threading the needle of being engaging / relevant while also imbuing the brand AND key action to take to the user @vaynermedia #performancemarketing #brandformance
@metaforbusiness with @manus has officially entered its @claudeai Code / @openai Codex era with a walled garden twist 

some initial thoughts ~72 hrs into kicking the 🛞 on what’s possible in Manus right now.

@vaynermedia @chukmedia #claudecode #facebookadstips #metaads #metaai #paidsocial
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jonmorgenstern
@metaforbusiness with @manus has officially entered its @claudeai Code / @openai Codex era with a walled garden twist some initial thoughts ~72 hrs into kicking the 🛞 on what’s possible in Manus right now. @vaynermedia @chukmedia #claudecode #facebookadstips #metaads #metaai #paidsocial
Three #2026predictions post-CES for the #digitalmarketing and #advertising ecosystem in the #hyperscalers age.  Come NYE 2027 please hold me to account good/bad/otherwise!
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jonmorgenstern
Three #2026predictions post-CES for the #digitalmarketing and #advertising ecosystem in the #hyperscalers age. Come NYE 2027 please hold me to account good/bad/otherwise!
#twinpower with @hopeymo + @candyusa and @vaynerspeakers had @garyvee down in Orlando to close out the 2026 NCA State of the Industry Conference with 🔥 (and copious 🍭🍫🍬)! What a TREAT @hopeymo 🥰👫!
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jonmorgenstern
#twinpower with @hopeymo + @candyusa and @vaynerspeakers had @garyvee down in Orlando to close out the 2026 NCA State of the Industry Conference with 🔥 (and copious 🍭🍫🍬)! What a TREAT @hopeymo 🥰👫!
This Google search stat shocked me back in September 2023.

In 2026 I imagine the number has crept even higher. Legacy search continues to navigate sea change-magnitude disruptive forces and entirely new ways users are querying and #prompting top AI answer engines (@chatgpt, @gemini, @perplexity etc).

Zero click search impressions abound while traffic wanes, query lengths are increasing on average, and it's Google's game (still) to lose in the #aiwars.

2026 will be a big one for the #answerengineoptimization frontier work and trying to get the reins around driving brand visibility in key LLMs with some degree of directional control.

#aisearch #chatgpt #perplexity #seo #aeo  #aitools #nanobanana #gemini
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jonmorgenstern
This Google search stat shocked me back in September 2023. In 2026 I imagine the number has crept even higher. Legacy search continues to navigate sea change-magnitude disruptive forces and entirely new ways users are querying and #prompting top AI answer engines (@chatgpt, @gemini, @perplexity etc). Zero click search impressions abound while traffic wanes, query lengths are increasing on average, and it's Google's game (still) to lose in the #aiwars. 2026 will be a big one for the #answerengineoptimization frontier work and trying to get the reins around driving brand visibility in key LLMs with some degree of directional control. #aisearch #chatgpt #perplexity #seo #aeo #aitools #nanobanana #gemini
@OpenAI at long last announces its entry into the #paytoplay #advertising game…let’s talk about it 🎙️ #chatgptads #paidsearch @VaynerMedia
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jonmorgenstern
@OpenAI at long last announces its entry into the #paytoplay #advertising game…let’s talk about it 🎙️ #chatgptads #paidsearch @VaynerMedia
I posted this on December 14, 2022 — just TWO WEEKS after ChatGPT launched.

At the time, AI tools seemed "too early" or "not proven." Most marketers weren't paying attention. But those early adopters who went deep? They're now the leading AI consultants and power users.

The pattern repeats: being early to emergent tech (like Facebook ads in 2007) creates disproportionate opportunity. When something SEEMS too early, that's exactly when you should go all in.

What's the next "too early" opportunity you're ignoring right now? 👀

#ai #chatgpt #earlyadopter #digitalmarketing #2026 #socialmedia #facebookads #opportunity #garyvee
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jonmorgenstern
I posted this on December 14, 2022 — just TWO WEEKS after ChatGPT launched. At the time, AI tools seemed "too early" or "not proven." Most marketers weren't paying attention. But those early adopters who went deep? They're now the leading AI consultants and power users. The pattern repeats: being early to emergent tech (like Facebook ads in 2007) creates disproportionate opportunity. When something SEEMS too early, that's exactly when you should go all in. What's the next "too early" opportunity you're ignoring right now? 👀 #ai #chatgpt #earlyadopter #digitalmarketing #2026 #socialmedia #facebookads #opportunity #garyvee

Jonathan Morgenstern (@jonmorgenstern) Instagram Stats & Analytics

Jonathan Morgenstern (@jonmorgenstern) has 5.09K Instagram followers with a 1.94% engagement rate over the past 12 months. Across 60.0 posts, Jonathan Morgenstern received 7.83K total likes and 408K impressions, averaging 131 likes per post. This page tracks Jonathan Morgenstern's performance metrics, top content, and engagement trends — updated daily.

Jonathan Morgenstern (@jonmorgenstern) Instagram Analytics FAQ

How many Instagram followers does Jonathan Morgenstern have?+
Jonathan Morgenstern (@jonmorgenstern) has 5.09K Instagram followers as of August 2026.
What is Jonathan Morgenstern's Instagram engagement rate?+
Jonathan Morgenstern's Instagram engagement rate is 1.94% over the last 12 months, based on 60.0 posts.
How many likes does Jonathan Morgenstern get on Instagram?+
Jonathan Morgenstern received 7.83K total likes across 60.0 posts in the last 12 months, averaging 131 likes per post.
How many Instagram impressions does Jonathan Morgenstern get?+
Jonathan Morgenstern's Instagram content generated 408K total impressions over the last 12 months.