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followers
13.6K
impressions
1.56M
likes
50.8K
comments
1.65K
posts
69
engagement
2.09%
emv
$45.9K
Average per post
22.5K

Key Metrics

Distributions

Top Content

September baseball in Boston just hits different. The crisp air, the buzz of Fenway, and the biggest rivalry in sports. Special watching our @cuts homie @duranjarren out there doing his thing.
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10mo ago
stevenborrelli
September baseball in Boston just hits different. The crisp air, the buzz of Fenway, and the biggest rivalry in sports. Special watching our @cuts homie @duranjarren out there doing his thing.
One of my favorite parts of running @cuts is the people I get to meet along the way. @alexcosta and I have worked together over the years, but for this Anniversary we wanted to switch it up and do something special. We shot a car giveaway with one of my favorite rides, a custom retro Defender. I’ve watched Alex get more and more into cars and shooting some epic content, so I reached out for a collab. Turns out he’s a legend and now a good friend. That’s the real perk of running a brand: the chance to meet new friends and collaborators who are also out there doing cool things. If you’re grinding, keep going. You never know who you’ll team up with next or how it could unlock the next big piece of your idea.
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10mo ago
stevenborrelli
One of my favorite parts of running @cuts is the people I get to meet along the way. @alexcosta and I have worked together over the years, but for this Anniversary we wanted to switch it up and do something special. We shot a car giveaway with one of my favorite rides, a custom retro Defender. I’ve watched Alex get more and more into cars and shooting some epic content, so I reached out for a collab. Turns out he’s a legend and now a good friend. That’s the real perk of running a brand: the chance to meet new friends and collaborators who are also out there doing cool things. If you’re grinding, keep going. You never know who you’ll team up with next or how it could unlock the next big piece of your idea.
Still Alive. More than words on a hat. It’s a mindset. @cuts x @duranjarren Available now.
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9mo ago
stevenborrelli
Still Alive. More than words on a hat. It’s a mindset. @cuts x @duranjarren Available now.
Two of the biggest lessons I learned in 2025: God’s plan is better than mine. And when uncertain times hit, the best thing I can do is pray, get outside, and take it one step at a time. Left foot. Right foot.
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6mo ago
stevenborrelli
Two of the biggest lessons I learned in 2025: God’s plan is better than mine. And when uncertain times hit, the best thing I can do is pray, get outside, and take it one step at a time. Left foot. Right foot.
Stop listening to the noise. Start moving with purpose. Don’t Stop. Go!
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10mo ago
stevenborrelli
Stop listening to the noise. Start moving with purpose. Don’t Stop. Go!
Between God’s promise and His payoff, there’s always a process. And that process is prayer. It’s the space where God may not change your circumstances right away, but He changes you. He shifts your heart from chasing to surrendering which is in align with his vision for your life! He’s preparing you for what He’s already prepared for you. Ask. Seek. Knock. Go again.
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4mo ago
stevenborrelli
Between God’s promise and His payoff, there’s always a process. And that process is prayer. It’s the space where God may not change your circumstances right away, but He changes you. He shifts your heart from chasing to surrendering which is in align with his vision for your life! He’s preparing you for what He’s already prepared for you. Ask. Seek. Knock. Go again.
Two kids from SDSU. Two brands. One wave.⁣ ⁣ Me and @stevenborrelli started our brands around the same time. Shades and clothing. Different lanes, same drive. We’ve been pushing each other for years, always trying to outshine one another in the best way.⁣ ⁣ We’ve always been biz homies, but lately it’s gotten more personal. A few weeks back, he hit me with: “Let’s go to Europe. Get inspired again. Let’s live the brands we’ve built.”⁣ ⁣ So we did. New cities. Fresh energy. Better food. More walking than expected. Real conversations.⁣ ⁣ And within the first two days of the trip, we saw people wearing Blenders and Cuts in the wild. No idea who they were. Just out there, living their lives in something we built. Those moments hit different. Because it’s not just about what we create. It’s about how it shows up in the world.⁣ ⁣ This trip reminded us that it’s not just about building brands. It’s about living the life we set out to create. Becoming the brand. And yeah, sharing it along the way. With each other. With our teams. And with anyone out there dreaming of starting something of their own.⁣ ⁣ Here’s a few mems from the trip.⁣ ⁣ - Blendz & Cuts
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12mo ago
stevenborrelli
Two kids from SDSU. Two brands. One wave.⁣ ⁣ Me and @stevenborrelli started our brands around the same time. Shades and clothing. Different lanes, same drive. We’ve been pushing each other for years, always trying to outshine one another in the best way.⁣ ⁣ We’ve always been biz homies, but lately it’s gotten more personal. A few weeks back, he hit me with: “Let’s go to Europe. Get inspired again. Let’s live the brands we’ve built.”⁣ ⁣ So we did. New cities. Fresh energy. Better food. More walking than expected. Real conversations.⁣ ⁣ And within the first two days of the trip, we saw people wearing Blenders and Cuts in the wild. No idea who they were. Just out there, living their lives in something we built. Those moments hit different. Because it’s not just about what we create. It’s about how it shows up in the world.⁣ ⁣ This trip reminded us that it’s not just about building brands. It’s about living the life we set out to create. Becoming the brand. And yeah, sharing it along the way. With each other. With our teams. And with anyone out there dreaming of starting something of their own.⁣ ⁣ Here’s a few mems from the trip.⁣ ⁣ - Blendz & Cuts
Man, another year in the books. I just want to thank all of our @cuts customers who have been riding with us, especially in a year like this when not everything goes your way. From the bottom of my heart, thank you to the CUTS family for trusting us with your t-shirt and clothing needs. It has truly been the joy of my life to serve as CEO, and I could not imagine a better job. There are just a few hours left of our Anniversary Sale, so here’s a little note from me. Love you guys, and have a great day. And remember: Don’t Stop. Go. You got this! The best is yet to come.
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10mo ago
stevenborrelli
Man, another year in the books. I just want to thank all of our @cuts customers who have been riding with us, especially in a year like this when not everything goes your way. From the bottom of my heart, thank you to the CUTS family for trusting us with your t-shirt and clothing needs. It has truly been the joy of my life to serve as CEO, and I could not imagine a better job. There are just a few hours left of our Anniversary Sale, so here’s a little note from me. Love you guys, and have a great day. And remember: Don’t Stop. Go. You got this! The best is yet to come.
Free to play. Cash rewards for the top 1000 brackets. Enter to win the @cuts x @splashsports March Madness giveaway.
21.4K
87
17
3mo ago
stevenborrelli
Free to play. Cash rewards for the top 1000 brackets. Enter to win the @cuts x @splashsports March Madness giveaway.
This podcast was shot at 1:00am after a sold out game at Fenway. Nevertheless, the energy was top notch. The full conversation between Cuts Founder @stevenborrelli and Red Sox star @duranjarren launches tomorrow on YouTube.
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9mo ago
stevenborrelli
This podcast was shot at 1:00am after a sold out game at Fenway. Nevertheless, the energy was top notch. The full conversation between Cuts Founder @stevenborrelli and Red Sox star @duranjarren launches tomorrow on YouTube.
This year tried to slow us down. But we don’t stop. We go. Here’s to another year of outfitting you with apparel built for every win, every setback, and every moment in your everyday hustle. Our Anniversary Sale is live now to celebrate.
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11mo ago
stevenborrelli
This year tried to slow us down. But we don’t stop. We go. Here’s to another year of outfitting you with apparel built for every win, every setback, and every moment in your everyday hustle. Our Anniversary Sale is live now to celebrate.
Are all the clothes you buy from Cuts going to be made in the USA? No. But we're going to be transparent about our efforts. We've made a lot of changes to the business since tariffs hit and our CEO went viral on CNN. In the latest episode of our "Behind the Brand" vlog we are giving you a sneak peak into our first foray into Made in America manufacturing.
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stevenborrelli
Are all the clothes you buy from Cuts going to be made in the USA? No. But we're going to be transparent about our efforts. We've made a lot of changes to the business since tariffs hit and our CEO went viral on CNN. In the latest episode of our "Behind the Brand" vlog we are giving you a sneak peak into our first foray into Made in America manufacturing.
Fun fact: Brennan (VP of Marketing) was actually the first person I ever hired… just not at @cuts Back at San Diego State, I had just started my role as marketing manager of the gym. I’d known Brennan for years, but mostly as a rival in intramural sports. Honestly, I didn’t think fondly of him at first, but I knew he was a competitor. When I interviewed him, I was curious to see that tenacity in a work setting. We ended up becoming great friends. Years later, when I started CUTS, Brennan was one of the first people I called to help figure out how to market and scale the brand. He was there for the Kickstarter and all the early years when we were just trying to make it work. Fast forward eight years, Brennan is still a soldier for this business and a big reason for much of the success you’ve seen. During our recent car giveaway, we took some photos that got me excited for the next eight years. One of the biggest lessons I’ve learned: you can’t teach grit, commitment, and genuine love for the brand. Those traits outweigh everything else in a great partner or employee. I’m glad I hired my “arch enemy” eight years ago, because today he shares the same vision that we’re just getting started and the best growth is ahead. Check the last slider image… two 20-year-olds charging a festival, full of excitement, no skills but all heart. Circuit 2013 IYKYK whogonstopme.com – @stevenborrelli
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11mo ago
stevenborrelli
Fun fact: Brennan (VP of Marketing) was actually the first person I ever hired… just not at @cuts Back at San Diego State, I had just started my role as marketing manager of the gym. I’d known Brennan for years, but mostly as a rival in intramural sports. Honestly, I didn’t think fondly of him at first, but I knew he was a competitor. When I interviewed him, I was curious to see that tenacity in a work setting. We ended up becoming great friends. Years later, when I started CUTS, Brennan was one of the first people I called to help figure out how to market and scale the brand. He was there for the Kickstarter and all the early years when we were just trying to make it work. Fast forward eight years, Brennan is still a soldier for this business and a big reason for much of the success you’ve seen. During our recent car giveaway, we took some photos that got me excited for the next eight years. One of the biggest lessons I’ve learned: you can’t teach grit, commitment, and genuine love for the brand. Those traits outweigh everything else in a great partner or employee. I’m glad I hired my “arch enemy” eight years ago, because today he shares the same vision that we’re just getting started and the best growth is ahead. Check the last slider image… two 20-year-olds charging a festival, full of excitement, no skills but all heart. Circuit 2013 IYKYK whogonstopme.com – @stevenborrelli
We ain’t goin nowhere! Just getting started @cuts
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6mo ago
stevenborrelli
We ain’t goin nowhere! Just getting started @cuts
Sorry for the vocal fry... we were pumped for our car giveaway and photoshoot with @brooklyncoachworks. Head over to our YouTube to watch the full vlog.
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90
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8mo ago
stevenborrelli
Sorry for the vocal fry... we were pumped for our car giveaway and photoshoot with @brooklyncoachworks. Head over to our YouTube to watch the full vlog.
This fall we caught up with Cuts Ambassador @duranjarren after a big game at Fenway. Go behind the scenes for our trip to Boston, and check out our latest vlog. Now live on YouTube.
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hidden
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7mo ago
stevenborrelli
This fall we caught up with Cuts Ambassador @duranjarren after a big game at Fenway. Go behind the scenes for our trip to Boston, and check out our latest vlog. Now live on YouTube.
An incredible evening aboard the USS Midway with @moms4liberty One of the themes of the night was that gratitude requires remembrance. It’s easy to complain about the state of the world. It’s harder to pause and remember that the freedoms we enjoy today were bought at a tremendous cost. Thousands of young men and women left their families, stepped into uncertainty, and gave everything so that future generations could live free. Free to worship. Free to build businesses. Free to raise families. Free to pursue the American dream. Standing on the deck of a ship that carried so many Americans into service was a powerful reminder that freedom isn’t guaranteed. It was earned through courage, sacrifice, and an unwavering belief that the next generation deserved something worth preserving. As we celebrate America’s 250th year, may we never lose our sense of gratitude for those who came before us. The United States of America is still the greatest place in the world to build, create, and pursue opportunity. We are incredibly blessed to live in a country where ordinary people can build extraordinary lives through faith, hard work, and perseverance. The American Dream is still alive. Don’t waste it. 🇺🇸 PS: @cuts 250th Anniversary hats are now live
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stevenborrelli
An incredible evening aboard the USS Midway with @moms4liberty One of the themes of the night was that gratitude requires remembrance. It’s easy to complain about the state of the world. It’s harder to pause and remember that the freedoms we enjoy today were bought at a tremendous cost. Thousands of young men and women left their families, stepped into uncertainty, and gave everything so that future generations could live free. Free to worship. Free to build businesses. Free to raise families. Free to pursue the American dream. Standing on the deck of a ship that carried so many Americans into service was a powerful reminder that freedom isn’t guaranteed. It was earned through courage, sacrifice, and an unwavering belief that the next generation deserved something worth preserving. As we celebrate America’s 250th year, may we never lose our sense of gratitude for those who came before us. The United States of America is still the greatest place in the world to build, create, and pursue opportunity. We are incredibly blessed to live in a country where ordinary people can build extraordinary lives through faith, hard work, and perseverance. The American Dream is still alive. Don’t waste it. 🇺🇸 PS: @cuts 250th Anniversary hats are now live
First shot of the day | @cuts | More volume is always the answer, give yourself more shots on goal! Happy Tuesday, let’s get it!
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2mo ago
stevenborrelli
First shot of the day | @cuts | More volume is always the answer, give yourself more shots on goal! Happy Tuesday, let’s get it!
Make a decision then make it the right decision! First shot of the day, let’s go!!
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4mo ago
stevenborrelli
Make a decision then make it the right decision! First shot of the day, let’s go!!
Last month we hooked it up for a few fans of the brand at our store on Bleecker Street. The vlog, with a full behind-the-scenes look into our latest trip to New York, is now live on YouTube.
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8
9mo ago
stevenborrelli
Last month we hooked it up for a few fans of the brand at our store on Bleecker Street. The vlog, with a full behind-the-scenes look into our latest trip to New York, is now live on YouTube.

Steven David Borrelli (@stevenborrelli) Instagram Stats & Analytics

Steven David Borrelli (@stevenborrelli) has 13.6K Instagram followers with a 2.09% engagement rate over the past 12 months. Across 69.0 posts, Steven David Borrelli received 50.8K total likes and 522K impressions, averaging 736 likes per post. This page tracks Steven David Borrelli's performance metrics, top content, and engagement trends — updated daily.

Steven David Borrelli (@stevenborrelli) Instagram Analytics FAQ

How many Instagram followers does Steven David Borrelli have?+
Steven David Borrelli (@stevenborrelli) has 13.6K Instagram followers as of July 2026.
What is Steven David Borrelli's Instagram engagement rate?+
Steven David Borrelli's Instagram engagement rate is 2.09% over the last 12 months, based on 69.0 posts.
How many likes does Steven David Borrelli get on Instagram?+
Steven David Borrelli received 50.8K total likes across 69.0 posts in the last 12 months, averaging 736 likes per post.
How many Instagram impressions does Steven David Borrelli get?+
Steven David Borrelli's Instagram content generated 522K total impressions over the last 12 months.