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followers
13.6K
impressions
1.69M
likes
55.5K
comments
2.40K
posts
71
engagement
2.10%
emv
$50.7K
Average per post
23.8K

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Top Content

September baseball in Boston just hits different. The crisp air, the buzz of Fenway, and the biggest rivalry in sports. Special watching our @cuts homie @duranjarren out there doing his thing.
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9mo ago
stevenborrelli
September baseball in Boston just hits different. The crisp air, the buzz of Fenway, and the biggest rivalry in sports. Special watching our @cuts homie @duranjarren out there doing his thing.
One of my favorite parts of running @cuts is the people I get to meet along the way. @alexcosta and I have worked together over the years, but for this Anniversary we wanted to switch it up and do something special. We shot a car giveaway with one of my favorite rides, a custom retro Defender. I’ve watched Alex get more and more into cars and shooting some epic content, so I reached out for a collab. Turns out he’s a legend and now a good friend. That’s the real perk of running a brand: the chance to meet new friends and collaborators who are also out there doing cool things. If you’re grinding, keep going. You never know who you’ll team up with next or how it could unlock the next big piece of your idea.
281K
11.2K
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10mo ago
stevenborrelli
One of my favorite parts of running @cuts is the people I get to meet along the way. @alexcosta and I have worked together over the years, but for this Anniversary we wanted to switch it up and do something special. We shot a car giveaway with one of my favorite rides, a custom retro Defender. I’ve watched Alex get more and more into cars and shooting some epic content, so I reached out for a collab. Turns out he’s a legend and now a good friend. That’s the real perk of running a brand: the chance to meet new friends and collaborators who are also out there doing cool things. If you’re grinding, keep going. You never know who you’ll team up with next or how it could unlock the next big piece of your idea.
@stevenborrelli and I were part of a small, tight-knit group of CEOs. The only condition to join the group chat at the time was $50M+ in ecom revenue. There were just 8 of us and we were fully committed. Radical transparency. Daily updates. Full financials. Wins, losses, vendor feedback, agency contracts… we shared everything to help each other scale smarter. And in that group, I had the front row seat to watch Steven go through what could have been an existential threat to his business, one he built from the ground up and scaled to nine figures globally. When tariffs hit it meant the potential demise of his business and many small businesses around the world. There was very little time to respond or prepare. But instead of shutting down, he responded with certainty and viewed it as an opportunity to expand. He wrote a powerful Twitter thread that went viral, caught the attention of journalists around the world, and even the White House. His response didn’t just protect his business, it helped shift the conversation for small brands everywhere. You can see some of the media coverage on his Instagram. And if you scroll through, you’ll also see why I say he’s a marketing genius. My passion is to share many of the secrets that we’ve learned together in this Ceo group, with the world. That is why I’m always talking about my masterclass, Limitless Abundance. If you comment “LIMITLESS” I will DM you the link to the course (there is a small cost for this one), but it’s VERY WORTH IT and you are helping support our cause to bring this wisdom to the world. It’s 6 hours of live content that was filmed in Los Angeles. 💗
108K
4.32K
736
11mo ago
stevenborrelli
@stevenborrelli and I were part of a small, tight-knit group of CEOs. The only condition to join the group chat at the time was $50M+ in ecom revenue. There were just 8 of us and we were fully committed. Radical transparency. Daily updates. Full financials. Wins, losses, vendor feedback, agency contracts… we shared everything to help each other scale smarter. And in that group, I had the front row seat to watch Steven go through what could have been an existential threat to his business, one he built from the ground up and scaled to nine figures globally. When tariffs hit it meant the potential demise of his business and many small businesses around the world. There was very little time to respond or prepare. But instead of shutting down, he responded with certainty and viewed it as an opportunity to expand. He wrote a powerful Twitter thread that went viral, caught the attention of journalists around the world, and even the White House. His response didn’t just protect his business, it helped shift the conversation for small brands everywhere. You can see some of the media coverage on his Instagram. And if you scroll through, you’ll also see why I say he’s a marketing genius. My passion is to share many of the secrets that we’ve learned together in this Ceo group, with the world. That is why I’m always talking about my masterclass, Limitless Abundance. If you comment “LIMITLESS” I will DM you the link to the course (there is a small cost for this one), but it’s VERY WORTH IT and you are helping support our cause to bring this wisdom to the world. It’s 6 hours of live content that was filmed in Los Angeles. 💗
Still Alive. More than words on a hat. It’s a mindset. @cuts x @duranjarren Available now.
104K
4.74K
49
9mo ago
stevenborrelli
Still Alive. More than words on a hat. It’s a mindset. @cuts x @duranjarren Available now.
Two of the biggest lessons I learned in 2025: God’s plan is better than mine. And when uncertain times hit, the best thing I can do is pray, get outside, and take it one step at a time. Left foot. Right foot.
80.1K
3.20K
82
5mo ago
stevenborrelli
Two of the biggest lessons I learned in 2025: God’s plan is better than mine. And when uncertain times hit, the best thing I can do is pray, get outside, and take it one step at a time. Left foot. Right foot.
Stop listening to the noise. Start moving with purpose. Don’t Stop. Go!
57.5K
250
20
10mo ago
stevenborrelli
Stop listening to the noise. Start moving with purpose. Don’t Stop. Go!
Between God’s promise and His payoff, there’s always a process. And that process is prayer. It’s the space where God may not change your circumstances right away, but He changes you. He shifts your heart from chasing to surrendering which is in align with his vision for your life! He’s preparing you for what He’s already prepared for you. Ask. Seek. Knock. Go again.
36.5K
162
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3mo ago
stevenborrelli
Between God’s promise and His payoff, there’s always a process. And that process is prayer. It’s the space where God may not change your circumstances right away, but He changes you. He shifts your heart from chasing to surrendering which is in align with his vision for your life! He’s preparing you for what He’s already prepared for you. Ask. Seek. Knock. Go again.
Two kids from SDSU. Two brands. One wave.⁣ ⁣ Me and @stevenborrelli started our brands around the same time. Shades and clothing. Different lanes, same drive. We’ve been pushing each other for years, always trying to outshine one another in the best way.⁣ ⁣ We’ve always been biz homies, but lately it’s gotten more personal. A few weeks back, he hit me with: “Let’s go to Europe. Get inspired again. Let’s live the brands we’ve built.”⁣ ⁣ So we did. New cities. Fresh energy. Better food. More walking than expected. Real conversations.⁣ ⁣ And within the first two days of the trip, we saw people wearing Blenders and Cuts in the wild. No idea who they were. Just out there, living their lives in something we built. Those moments hit different. Because it’s not just about what we create. It’s about how it shows up in the world.⁣ ⁣ This trip reminded us that it’s not just about building brands. It’s about living the life we set out to create. Becoming the brand. And yeah, sharing it along the way. With each other. With our teams. And with anyone out there dreaming of starting something of their own.⁣ ⁣ Here’s a few mems from the trip.⁣ ⁣ - Blendz & Cuts
26.6K
1.06K
45
11mo ago
stevenborrelli
Two kids from SDSU. Two brands. One wave.⁣ ⁣ Me and @stevenborrelli started our brands around the same time. Shades and clothing. Different lanes, same drive. We’ve been pushing each other for years, always trying to outshine one another in the best way.⁣ ⁣ We’ve always been biz homies, but lately it’s gotten more personal. A few weeks back, he hit me with: “Let’s go to Europe. Get inspired again. Let’s live the brands we’ve built.”⁣ ⁣ So we did. New cities. Fresh energy. Better food. More walking than expected. Real conversations.⁣ ⁣ And within the first two days of the trip, we saw people wearing Blenders and Cuts in the wild. No idea who they were. Just out there, living their lives in something we built. Those moments hit different. Because it’s not just about what we create. It’s about how it shows up in the world.⁣ ⁣ This trip reminded us that it’s not just about building brands. It’s about living the life we set out to create. Becoming the brand. And yeah, sharing it along the way. With each other. With our teams. And with anyone out there dreaming of starting something of their own.⁣ ⁣ Here’s a few mems from the trip.⁣ ⁣ - Blendz & Cuts
Man, another year in the books. I just want to thank all of our @cuts customers who have been riding with us, especially in a year like this when not everything goes your way. From the bottom of my heart, thank you to the CUTS family for trusting us with your t-shirt and clothing needs. It has truly been the joy of my life to serve as CEO, and I could not imagine a better job. There are just a few hours left of our Anniversary Sale, so here’s a little note from me. Love you guys, and have a great day. And remember: Don’t Stop. Go. You got this! The best is yet to come.
22.3K
301
45
9mo ago
stevenborrelli
Man, another year in the books. I just want to thank all of our @cuts customers who have been riding with us, especially in a year like this when not everything goes your way. From the bottom of my heart, thank you to the CUTS family for trusting us with your t-shirt and clothing needs. It has truly been the joy of my life to serve as CEO, and I could not imagine a better job. There are just a few hours left of our Anniversary Sale, so here’s a little note from me. Love you guys, and have a great day. And remember: Don’t Stop. Go. You got this! The best is yet to come.
This podcast was shot at 1:00am after a sold out game at Fenway. Nevertheless, the energy was top notch. The full conversation between Cuts Founder @stevenborrelli and Red Sox star @duranjarren launches tomorrow on YouTube.
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8mo ago
stevenborrelli
This podcast was shot at 1:00am after a sold out game at Fenway. Nevertheless, the energy was top notch. The full conversation between Cuts Founder @stevenborrelli and Red Sox star @duranjarren launches tomorrow on YouTube.
His methods? Controversial. His results? Undeniable. @jeremypiven is rewriting the dress code in businesses across the country.
20.4K
hidden
22
12mo ago
stevenborrelli
His methods? Controversial. His results? Undeniable. @jeremypiven is rewriting the dress code in businesses across the country.
This year tried to slow us down. But we don’t stop. We go. Here’s to another year of outfitting you with apparel built for every win, every setback, and every moment in your everyday hustle. Our Anniversary Sale is live now to celebrate.
20.3K
236
41
10mo ago
stevenborrelli
This year tried to slow us down. But we don’t stop. We go. Here’s to another year of outfitting you with apparel built for every win, every setback, and every moment in your everyday hustle. Our Anniversary Sale is live now to celebrate.
Free to play. Cash rewards for the top 1000 brackets. Enter to win the @cuts x @splashsports March Madness giveaway.
20.1K
85
16
3mo ago
stevenborrelli
Free to play. Cash rewards for the top 1000 brackets. Enter to win the @cuts x @splashsports March Madness giveaway.
Are all the clothes you buy from Cuts going to be made in the USA? No. But we're going to be transparent about our efforts. We've made a lot of changes to the business since tariffs hit and our CEO went viral on CNN. In the latest episode of our "Behind the Brand" vlog we are giving you a sneak peak into our first foray into Made in America manufacturing.
18.4K
247
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8mo ago
stevenborrelli
Are all the clothes you buy from Cuts going to be made in the USA? No. But we're going to be transparent about our efforts. We've made a lot of changes to the business since tariffs hit and our CEO went viral on CNN. In the latest episode of our "Behind the Brand" vlog we are giving you a sneak peak into our first foray into Made in America manufacturing.
Fun fact: Brennan (VP of Marketing) was actually the first person I ever hired… just not at @cuts Back at San Diego State, I had just started my role as marketing manager of the gym. I’d known Brennan for years, but mostly as a rival in intramural sports. Honestly, I didn’t think fondly of him at first, but I knew he was a competitor. When I interviewed him, I was curious to see that tenacity in a work setting. We ended up becoming great friends. Years later, when I started CUTS, Brennan was one of the first people I called to help figure out how to market and scale the brand. He was there for the Kickstarter and all the early years when we were just trying to make it work. Fast forward eight years, Brennan is still a soldier for this business and a big reason for much of the success you’ve seen. During our recent car giveaway, we took some photos that got me excited for the next eight years. One of the biggest lessons I’ve learned: you can’t teach grit, commitment, and genuine love for the brand. Those traits outweigh everything else in a great partner or employee. I’m glad I hired my “arch enemy” eight years ago, because today he shares the same vision that we’re just getting started and the best growth is ahead. Check the last slider image… two 20-year-olds charging a festival, full of excitement, no skills but all heart. Circuit 2013 IYKYK whogonstopme.com – @stevenborrelli
16.9K
676
67
10mo ago
stevenborrelli
Fun fact: Brennan (VP of Marketing) was actually the first person I ever hired… just not at @cuts Back at San Diego State, I had just started my role as marketing manager of the gym. I’d known Brennan for years, but mostly as a rival in intramural sports. Honestly, I didn’t think fondly of him at first, but I knew he was a competitor. When I interviewed him, I was curious to see that tenacity in a work setting. We ended up becoming great friends. Years later, when I started CUTS, Brennan was one of the first people I called to help figure out how to market and scale the brand. He was there for the Kickstarter and all the early years when we were just trying to make it work. Fast forward eight years, Brennan is still a soldier for this business and a big reason for much of the success you’ve seen. During our recent car giveaway, we took some photos that got me excited for the next eight years. One of the biggest lessons I’ve learned: you can’t teach grit, commitment, and genuine love for the brand. Those traits outweigh everything else in a great partner or employee. I’m glad I hired my “arch enemy” eight years ago, because today he shares the same vision that we’re just getting started and the best growth is ahead. Check the last slider image… two 20-year-olds charging a festival, full of excitement, no skills but all heart. Circuit 2013 IYKYK whogonstopme.com – @stevenborrelli
We ain’t goin nowhere! Just getting started @cuts
16.2K
646
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6mo ago
stevenborrelli
We ain’t goin nowhere! Just getting started @cuts
Sorry for the vocal fry... we were pumped for our car giveaway and photoshoot with @brooklyncoachworks. Head over to our YouTube to watch the full vlog.
15.0K
90
15
8mo ago
stevenborrelli
Sorry for the vocal fry... we were pumped for our car giveaway and photoshoot with @brooklyncoachworks. Head over to our YouTube to watch the full vlog.
This fall we caught up with Cuts Ambassador @duranjarren after a big game at Fenway. Go behind the scenes for our trip to Boston, and check out our latest vlog. Now live on YouTube.
14.6K
hidden
3
7mo ago
stevenborrelli
This fall we caught up with Cuts Ambassador @duranjarren after a big game at Fenway. Go behind the scenes for our trip to Boston, and check out our latest vlog. Now live on YouTube.
An incredible evening aboard the USS Midway with @moms4liberty One of the themes of the night was that gratitude requires remembrance. It’s easy to complain about the state of the world. It’s harder to pause and remember that the freedoms we enjoy today were bought at a tremendous cost. Thousands of young men and women left their families, stepped into uncertainty, and gave everything so that future generations could live free. Free to worship. Free to build businesses. Free to raise families. Free to pursue the American dream. Standing on the deck of a ship that carried so many Americans into service was a powerful reminder that freedom isn’t guaranteed. It was earned through courage, sacrifice, and an unwavering belief that the next generation deserved something worth preserving. As we celebrate America’s 250th year, may we never lose our sense of gratitude for those who came before us. The United States of America is still the greatest place in the world to build, create, and pursue opportunity. We are incredibly blessed to live in a country where ordinary people can build extraordinary lives through faith, hard work, and perseverance. The American Dream is still alive. Don’t waste it. 🇺🇸 PS: @cuts 250th Anniversary hats are now live
13.1K
524
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1w ago
stevenborrelli
An incredible evening aboard the USS Midway with @moms4liberty One of the themes of the night was that gratitude requires remembrance. It’s easy to complain about the state of the world. It’s harder to pause and remember that the freedoms we enjoy today were bought at a tremendous cost. Thousands of young men and women left their families, stepped into uncertainty, and gave everything so that future generations could live free. Free to worship. Free to build businesses. Free to raise families. Free to pursue the American dream. Standing on the deck of a ship that carried so many Americans into service was a powerful reminder that freedom isn’t guaranteed. It was earned through courage, sacrifice, and an unwavering belief that the next generation deserved something worth preserving. As we celebrate America’s 250th year, may we never lose our sense of gratitude for those who came before us. The United States of America is still the greatest place in the world to build, create, and pursue opportunity. We are incredibly blessed to live in a country where ordinary people can build extraordinary lives through faith, hard work, and perseverance. The American Dream is still alive. Don’t waste it. 🇺🇸 PS: @cuts 250th Anniversary hats are now live
First shot of the day | @cuts | More volume is always the answer, give yourself more shots on goal! Happy Tuesday, let’s get it!
13.0K
109
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1mo ago
stevenborrelli
First shot of the day | @cuts | More volume is always the answer, give yourself more shots on goal! Happy Tuesday, let’s get it!

Steven David Borrelli (@stevenborrelli) Instagram Stats & Analytics

Steven David Borrelli (@stevenborrelli) has 13.6K Instagram followers with a 2.10% engagement rate over the past 12 months. Across 71.0 posts, Steven David Borrelli received 55.5K total likes and 537K impressions, averaging 782 likes per post. This page tracks Steven David Borrelli's performance metrics, top content, and engagement trends — updated daily.

Steven David Borrelli (@stevenborrelli) Instagram Analytics FAQ

How many Instagram followers does Steven David Borrelli have?+
Steven David Borrelli (@stevenborrelli) has 13.6K Instagram followers as of June 2026.
What is Steven David Borrelli's Instagram engagement rate?+
Steven David Borrelli's Instagram engagement rate is 2.10% over the last 12 months, based on 71.0 posts.
How many likes does Steven David Borrelli get on Instagram?+
Steven David Borrelli received 55.5K total likes across 71.0 posts in the last 12 months, averaging 782 likes per post.
How many Instagram impressions does Steven David Borrelli get?+
Steven David Borrelli's Instagram content generated 537K total impressions over the last 12 months.