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followers
2.45M
impressions
488M
likes
19.1M
comments
150K
posts
1.59K
engagement
3.81%
emv
$14.7M
Average per post
306K

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Top Content

@cortis do K-pop differently. For the digital cover of i-D, we meet the five guys who can write, strum, harmonise, choreograph, creative direct, get a fit off, and win the hearts and minds of K-pop stans everywhere. See more at the link in bio. Photographed by @johnyuyi Styled by @clare_byrne Written by @hyunji_nam Hair: @hikaruhirano Makeup: @gracegraceahn Nails: @sojinails Set Design: @frostys.co Tailor: @costumer.shirlee Production: @perfectprojects_ Location: @agpwest
21.6M
864K
4.58K
6mo ago
i_d
@cortis do K-pop differently. For the digital cover of i-D, we meet the five guys who can write, strum, harmonise, choreograph, creative direct, get a fit off, and win the hearts and minds of K-pop stans everywhere. See more at the link in bio. Photographed by @johnyuyi Styled by @clare_byrne Written by @hyunji_nam Hair: @hikaruhirano Makeup: @gracegraceahn Nails: @sojinails Set Design: @frostys.co Tailor: @costumer.shirlee Production: @perfectprojects_ Location: @agpwest
Happy birthday to the one and only @roses_are_rosie 🖤 To celebrate the k-pop superstar's day, revisit her cover story from the limited edition i-D zine at the link in bio.
13.8M
552K
354
8mo ago
i_d
Happy birthday to the one and only @roses_are_rosie 🖤 To celebrate the k-pop superstar's day, revisit her cover story from the limited edition i-D zine at the link in bio.
After writing over 300 songs for their debut album, @cortis has created a blueprint for pop’s next generation, unfolding in real time. For the digital cover of i-D, the group looks ahead to their new era for 2026. See more at the link in bio. Photographed by @johnyuyi Styled by @ clare_byrne Written by @hyunji_nam Hair: @hikaruhirano Makeup: @gracegraceahn Nails: @sojinails Set Design: @frostys.co Tailor: @costumer.shirlee Production: @perfectprojects_ Location: @agpwest
12.1M
485K
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6mo ago
i_d
After writing over 300 songs for their debut album, @cortis has created a blueprint for pop’s next generation, unfolding in real time. For the digital cover of i-D, the group looks ahead to their new era for 2026. See more at the link in bio. Photographed by @johnyuyi Styled by @ clare_byrne Written by @hyunji_nam Hair: @hikaruhirano Makeup: @gracegraceahn Nails: @sojinails Set Design: @frostys.co Tailor: @costumer.shirlee Production: @perfectprojects_ Location: @agpwest
Living on the edge (with gas station sushi). Watch @sza's Food GUi-DE on Youtube now and secure your copy of the superstar’s i-D 376 magazine cover at the link in bio.
9.25M
477K
4.28K
7mo ago
i_d
Living on the edge (with gas station sushi). Watch @sza's Food GUi-DE on Youtube now and secure your copy of the superstar’s i-D 376 magazine cover at the link in bio.
The highly anticipated collaboration “Dolce Vita” between Mexican pop divas @DANNA and @belindapop is finally here! Swipe through an exclusive behind-the-scenes look at the new music video off Danna’s ‘WET DREAMS’ project and hear how the legendary linkup came to fruition. Photography by @bryanfls & @alexcordovaphoto
6.95M
278K
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1mo ago
i_d
The highly anticipated collaboration “Dolce Vita” between Mexican pop divas @DANNA and @belindapop is finally here! Swipe through an exclusive behind-the-scenes look at the new music video off Danna’s ‘WET DREAMS’ project and hear how the legendary linkup came to fruition. Photography by @bryanfls & @alexcordovaphoto
Time is precious when the first day of fake spring hits. What’s on your to-do list when the weather finally breaks? We hit some of our favorite NYC neighborhood spots in the @asics_sportstyle GEL-NYC 2.0. See the full GUi-DE at the link in bio.
5.14M
2.46K
17
7mo ago
i_d
Time is precious when the first day of fake spring hits. What’s on your to-do list when the weather finally breaks? We hit some of our favorite NYC neighborhood spots in the @asics_sportstyle GEL-NYC 2.0. See the full GUi-DE at the link in bio.
i-D went behind the scenes with @harry_lambert and @calumharper as they fitted Calum’s suit for the Devil Wears Prada 2 Premiere—inspired by one of pop culture’s most iconic characters, Mickey Mouse.
4.26M
373
10
5mo ago
i_d
i-D went behind the scenes with @harry_lambert and @calumharper as they fitted Calum’s suit for the Devil Wears Prada 2 Premiere—inspired by one of pop culture’s most iconic characters, Mickey Mouse.
@zaralarsson got her start as the precocious 10-year-old winner of the Swedish version of “Got Talent.” She went on to spend the ages of 11 to 26 putting out a variety of hits and became a record-shattering bestseller in Sweden. There have been euphoric moments, and times she almost quit. What’s changed is the amount of control Larsson has. In 2022, Larsson bought back her masters and launched her own production company, Sommer House. She’s Grammy-nominated for her song “Midnight Sun”and is between legs on her tour while working on the deluxe edition of her album. Compared to the Zara Larsson of five years ago, it feels like she’s ageing in reverse, having shed the weight of external expectation. For her digital cover of i-D, we catch up with the Swedish star to break down her meteoric break through. Photographed by @yasminediba Styled by @mimi.wade Written by @nrips Video by @norabermansurprise Hair: @fitchlunarhair Makeup: @kalikennedy Nails: @nailsxanalysse Set Design: @lizzielang Prop Stylist: @peter_gueracague Production: @themorrisongroup Post Production: @camerin.stoldt
4.24M
169K
643
8mo ago
i_d
@zaralarsson got her start as the precocious 10-year-old winner of the Swedish version of “Got Talent.” She went on to spend the ages of 11 to 26 putting out a variety of hits and became a record-shattering bestseller in Sweden. There have been euphoric moments, and times she almost quit. What’s changed is the amount of control Larsson has. In 2022, Larsson bought back her masters and launched her own production company, Sommer House. She’s Grammy-nominated for her song “Midnight Sun”and is between legs on her tour while working on the deluxe edition of her album. Compared to the Zara Larsson of five years ago, it feels like she’s ageing in reverse, having shed the weight of external expectation. For her digital cover of i-D, we catch up with the Swedish star to break down her meteoric break through. Photographed by @yasminediba Styled by @mimi.wade Written by @nrips Video by @norabermansurprise Hair: @fitchlunarhair Makeup: @kalikennedy Nails: @nailsxanalysse Set Design: @lizzielang Prop Stylist: @peter_gueracague Production: @themorrisongroup Post Production: @camerin.stoldt
Same.
3.69M
477K
570
5mo ago
i_d
Same.
@djotime putting @charlie.r.heaton onto new tunes. @industryhbo season 4 kicked off this week. Let us know who you who’d like to hear added to the show’s acclaimed list of memorable needle drops.
3.59M
113K
953
9mo ago
i_d
@djotime putting @charlie.r.heaton onto new tunes. @industryhbo season 4 kicked off this week. Let us know who you who’d like to hear added to the show’s acclaimed list of memorable needle drops.
Coming soon 👀
3.59M
105K
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4mo ago
i_d
Coming soon 👀
Over the past year, @adelajergova has gone from being a big dreamer from a city most people couldn’t place on a map, to becoming a peer of many global artists she stanned as a kid. “In Slovakia, people wait to be told where to go,” she says. “The local news in Bratislava is like, ‘We’ll see where she goes. Prove yourself.’” At the link in bio, we meet our new dom-top pop princess. Photographed by @brvceanderson Styled by @clare_byrne Written by @douglasgrnwd Hair: @hikaruhirano @frankreps Makeup: @michaelabosch @maworldgroup Nails: @nailsdid.byginger @opusbeauty Set Design: @heathmattioli @frankreps Production: @themorrisongroup Post Production: @grainpostproduction Location: @agpwest
3.57M
143K
737
7mo ago
i_d
Over the past year, @adelajergova has gone from being a big dreamer from a city most people couldn’t place on a map, to becoming a peer of many global artists she stanned as a kid. “In Slovakia, people wait to be told where to go,” she says. “The local news in Bratislava is like, ‘We’ll see where she goes. Prove yourself.’” At the link in bio, we meet our new dom-top pop princess. Photographed by @brvceanderson Styled by @clare_byrne Written by @douglasgrnwd Hair: @hikaruhirano @frankreps Makeup: @michaelabosch @maworldgroup Nails: @nailsdid.byginger @opusbeauty Set Design: @heathmattioli @frankreps Production: @themorrisongroup Post Production: @grainpostproduction Location: @agpwest
@leomessi brought his family to today’s Miami Grand Prix. The football legend took a tour of the Mercedes garage and sat in Kimi Antonelli’s winning seat before it hit the track. Which other celebs did you spot on the circuit in Miami?
3.45M
135K
446
5mo ago
i_d
@leomessi brought his family to today’s Miami Grand Prix. The football legend took a tour of the Mercedes garage and sat in Kimi Antonelli’s winning seat before it hit the track. Which other celebs did you spot on the circuit in Miami?
@isimostar day! Happy birthday to our i-D 374 star. Best of luck blowing out the candles. Revisit Margaret’s April digital cover story at the link in bio. Photographed by @petrafcollins Styled by @jenny.shoo.pumps Written by @yungkirk666 Hair @evaniefrausto Makeup @dickpageface Nails @nailsbymamie Set Design @nicholasdesjardins Extras: @lilfi1 @bh.jones @angelinahhood @action_mick Casting Director @vvcoolk BTS Video: @girlmoss_ Production @themorrisongroup Post Production @inkretouch Location @huronstudiosnyc
3.41M
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12mo ago
i_d
@isimostar day! Happy birthday to our i-D 374 star. Best of luck blowing out the candles. Revisit Margaret’s April digital cover story at the link in bio. Photographed by @petrafcollins Styled by @jenny.shoo.pumps Written by @yungkirk666 Hair @evaniefrausto Makeup @dickpageface Nails @nailsbymamie Set Design @nicholasdesjardins Extras: @lilfi1 @bh.jones @angelinahhood @action_mick Casting Director @vvcoolk BTS Video: @girlmoss_ Production @themorrisongroup Post Production @inkretouch Location @huronstudiosnyc
On set with @soapy.t 🧼 For the digital cover of i-D, the ‘Her Private Hell’ actor unpacks her most challenging film experience yet. “It made me a much stronger and braver actor,” she says. See the full story now at the link in bio. Photographed by @chadmooreholla_ Styled by @samwknoll Written by @douglasgrnwd Hair: @ericka_verrett Makeup: @robrumseymua Nails: @she.nails.it Set Design: @milena Video: @sarahloukiernan Studio Liaison: @cai_._._ Production: @themorrisongroup Post Production & Photography Assistant: @tristan_martinezz
3.09M
124K
375
3mo ago
i_d
On set with @soapy.t 🧼 For the digital cover of i-D, the ‘Her Private Hell’ actor unpacks her most challenging film experience yet. “It made me a much stronger and braver actor,” she says. See the full story now at the link in bio. Photographed by @chadmooreholla_ Styled by @samwknoll Written by @douglasgrnwd Hair: @ericka_verrett Makeup: @robrumseymua Nails: @she.nails.it Set Design: @milena Video: @sarahloukiernan Studio Liaison: @cai_._._ Production: @themorrisongroup Post Production & Photography Assistant: @tristan_martinezz
A wild alt/indie/nu/pop/emo rock team has assembled in support of @radvxz’s forthcoming album ‘Pylon.’ Whose contribution with the London songstress are you most excited to hear on the new record?
3.07M
123K
644
3mo ago
i_d
A wild alt/indie/nu/pop/emo rock team has assembled in support of @radvxz’s forthcoming album ‘Pylon.’ Whose contribution with the London songstress are you most excited to hear on the new record?
@alexademie’s next chapter is here 🪽🪽 Created in collaboration with the enigmatic actress, i-D’s Alexa Demie Zine is a tribute to divine beauty and the mysteries that lie beyond the walled garden of pop culture. In conversation with author Ottessa Moshfegh, Demie debriefs on the roller coaster ride of ‘Euphoria’ and what comes next. The limited edition publication photographed by Petra Collins is comprised of 10 double-sided A2 posters, featuring photography, text, and exclusive illustrations by Demie. Secure your copy at the link in bio. Photographed by @petrafcollins Styled by @brynnsigrid.j.s Interview by Ottessa Moshfegh Extras: @falizerome @tahliara_ @jayakang @vanesssaromo @bleujimi @benevolentsofia @celestegiaa Hair: @sonnymolinahair Makeup: @alisa_yasuda using @chanel.beauty Nails: @brookeritchienails Set Design: @nicholasdesjardins Casting Director: @sam__franco Production: @perfectprojects_ Post Production: @andi.elloway Location: #MoonlightStudios #MandalayGeneratingStation
2.96M
118K
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4mo ago
i_d
@alexademie’s next chapter is here 🪽🪽 Created in collaboration with the enigmatic actress, i-D’s Alexa Demie Zine is a tribute to divine beauty and the mysteries that lie beyond the walled garden of pop culture. In conversation with author Ottessa Moshfegh, Demie debriefs on the roller coaster ride of ‘Euphoria’ and what comes next. The limited edition publication photographed by Petra Collins is comprised of 10 double-sided A2 posters, featuring photography, text, and exclusive illustrations by Demie. Secure your copy at the link in bio. Photographed by @petrafcollins Styled by @brynnsigrid.j.s Interview by Ottessa Moshfegh Extras: @falizerome @tahliara_ @jayakang @vanesssaromo @bleujimi @benevolentsofia @celestegiaa Hair: @sonnymolinahair Makeup: @alisa_yasuda using @chanel.beauty Nails: @brookeritchienails Set Design: @nicholasdesjardins Casting Director: @sam__franco Production: @perfectprojects_ Post Production: @andi.elloway Location: #MoonlightStudios #MandalayGeneratingStation
Today, New York City is abuzz with celebrities, designers, stylists, and fans anticipating the annual Met Gala. But what about the people who labor behind-the-scenes to make the glamour real? To coincide with the event, Mayor @zohrankmamdani’s office is spotlighting six local fashion industry professionals in a portrait series by @karamccurdy: tailor and union organizer Christopher Anderson, Macy’s employee and union organizer Earnestine Gay, tailor Hafeez Raza, former Amazon delivery employees and Delivery Protection Act activists Latrice Johnson and Lamont Hopewell, and tailor Sonia Castrejón. Each New Yorker featured is advocating for a better New York. Hear more the true fashion superstars as well as @nycmayor at the link in bio.
2.96M
118K
1.12K
5mo ago
i_d
Today, New York City is abuzz with celebrities, designers, stylists, and fans anticipating the annual Met Gala. But what about the people who labor behind-the-scenes to make the glamour real? To coincide with the event, Mayor @zohrankmamdani’s office is spotlighting six local fashion industry professionals in a portrait series by @karamccurdy: tailor and union organizer Christopher Anderson, Macy’s employee and union organizer Earnestine Gay, tailor Hafeez Raza, former Amazon delivery employees and Delivery Protection Act activists Latrice Johnson and Lamont Hopewell, and tailor Sonia Castrejón. Each New Yorker featured is advocating for a better New York. Hear more the true fashion superstars as well as @nycmayor at the link in bio.
We caught up with @the.absolutely ahead of her first Primavera performance on the @disneyuk stage to chat about how she sees herself as an artist right now, and the importance of practicing the golden rule of festival-going: have fun! Video by @leonardoportes Mickey sculpture by @elnoart
2.95M
6.75K
60
4mo ago
i_d
We caught up with @the.absolutely ahead of her first Primavera performance on the @disneyuk stage to chat about how she sees herself as an artist right now, and the importance of practicing the golden rule of festival-going: have fun! Video by @leonardoportes Mickey sculpture by @elnoart
Wink + hand makeup + tiny hand @cortis’ Keonho on set with i-D. See the full digital cover story at the link in bio.
2.91M
412K
2.29K
6mo ago
i_d
Wink + hand makeup + tiny hand @cortis’ Keonho on set with i-D. See the full digital cover story at the link in bio.

i-D (@i_d) Instagram Stats & Analytics

i-D (@i_d) has 2.45M Instagram followers with a 3.81% engagement rate over the past 12 months. Across 1.59K posts, i-D received 19.1M total likes and 488M impressions, averaging 12.0K likes per post. This page tracks i-D's performance metrics, top content, and engagement trends — updated daily. To benchmark @i_d against other accounts, use Socialpruf's Instagram competitor analysis tool.

i-D (@i_d) Instagram Analytics FAQ

How many Instagram followers does i-D have?+
i-D (@i_d) has 2.45M Instagram followers as of October 2026.
What is i-D's Instagram engagement rate?+
i-D's Instagram engagement rate is 3.81% over the last 12 months, based on 1.59K posts.
How many likes does i-D get on Instagram?+
i-D received 19.1M total likes across 1.59K posts in the last 12 months, averaging 12.0K likes per post.
How many Instagram impressions does i-D get?+
i-D's Instagram content generated 488M total impressions over the last 12 months.
Can I compare i-D with other Instagram accounts?+
Yes. Add @i_d to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.