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followers
2.42M
impressions
570M
likes
22.5M
comments
150K
posts
1.67K
engagement
3.84%
emv
$17.2M
Average per post
342K
Key Metrics
Impressions
monthly
Distributions
Content
21.6M
866K
4.59K
3mo ago
i_d
@cortis do K-pop differently.
For the digital cover of i-D, we meet the five guys who can write, strum, harmonise, choreograph, creative direct, get a fit off, and win the hearts and minds of K-pop stans everywhere.
See more at the link in bio.
Photographed by @johnyuyi
Styled by @clare_byrne
Written by @hyunji_nam
Hair: @hikaruhirano
Makeup: @gracegraceahn
Nails: @sojinails
Set Design: @frostys.co
Tailor: @costumer.shirlee
Production: @perfectprojects_
Location: @agpwest
18.0M
718K
1.82K
9mo ago
i_d
120,000 applicants, six members, one Netflix series, two EPs, and one goal—world domination.
For the digital cover of i-D, say hello to @katseyeworld. See more at the link in bio.
Photographed by @christiansoria_
Styled by @lisajarvis_stylist
Written by @hyunji_nam
Hair: @jaime.creates
Makeup: @becomingeden
Nails: @meechynails
Set Design: @wanenmacherstudios
Tailor: @thezaksteam
Production: @themorrisongroup
Post Production: @rukapixstudio
Location: @bltstudios
Hospitality: @lermitagebh
Special Thanks: @theofficialpandora
16.5M
662K
1.14K
9mo ago
i_d
“No matter what, I’ll always be an artist first.”
@daniela_avanzini for i-D 375. See more at the link in bio.
Photographed by @christiansoria_
Styled by @lisajarvis_stylist
Written by @hyunji_nam
Hair: @jaime.creates
Makeup: @becomingeden
Nails: @meechynails
Set Design: @wanenmacherstudios
Tailor: @thezaksteam
Production: @themorrisongroup
Post Production: @rukapixstudio
Location: @bltstudios
Hospitality: @lermitagebh
Special Thanks: @theofficialpandora
13.9M
555K
361
5mo ago
i_d
Happy birthday to the one and only @roses_are_rosie 🖤 To celebrate the k-pop superstar's day, revisit her cover story from the limited edition i-D zine at the link in bio.
12.2M
486K
1.18K
3mo ago
i_d
After writing over 300 songs for their debut album, @cortis has created a blueprint for pop’s next generation, unfolding in real time.
For the digital cover of i-D, the group looks ahead to their new era for 2026. See more at the link in bio.
Photographed by @johnyuyi
Styled by @ clare_byrne
Written by @hyunji_nam
Hair: @hikaruhirano
Makeup: @gracegraceahn
Nails: @sojinails
Set Design: @frostys.co
Tailor: @costumer.shirlee
Production: @perfectprojects_
Location: @agpwest
12.0M
479K
802
9mo ago
i_d
Kesha is the source!
@lararajj for i-D 375. See more at the link in bio.
Photographed by @christiansoria_
Styled by @lisajarvis_stylist
Written by @hyunji_nam
Hair: @jaime.creates
Makeup: @becomingeden
Nails: @meechynails
Set Design: @wanenmacherstudios
Tailor: @thezaksteam
Video: @norabermansurprise
Production: @themorrisongroup
Post Production: @rukapixstudio
Location: @bltstudios
Hospitality: @lermitagebh
Special Thanks: @theofficialpandora
9.10M
364K
495
9mo ago
i_d
What’s next? Anything.
@meganskiendiel for i-D 375. See more at the link in bio.
Photographed by @christiansoria_
Styled by @lisajarvis_stylist
Written by @hyunji_nam
Hair: @jaime.creates
Makeup: @becomingeden
Nails: @meechynails
Set Design: @wanenmacherstudios
Tailor: @thezaksteam
Video: @norabermansurprise
Production: @themorrisongroup
Post Production: @rukapixstudio
Location: @bltstudios
Hospitality: @lermitagebh
Special Thanks: @theofficialpandora
8.95M
467K
4.22K
3mo ago
i_d
Living on the edge (with gas station sushi).
Watch @sza's Food GUi-DE on Youtube now and secure your copy of the superstar’s i-D 376 magazine cover at the link in bio.
6.41M
256K
2.17K
10mo ago
i_d
Coupling up and going exclusive is one thing, but as @tonilaites, @shakirakhan16, and @yasminpettet111 proved on @loveisland season 12, girl besties are always more valuable than a guy.
At the link in bio, the people’s princesses reflect on their friendships, the gossip, and look ahead to life after the villa.
Written by @hannainesflint
Photography by @lolita___harley
Styled by @samwknoll
Hair by @clmorhair
Makeup by @emmareganmakeup
@ITV @itvxofficial
5.91M
236K
1.53K
10mo ago
i_d
Thank you @i_d for the cover. My debut album “I Barely Know Her” is out this Friday 8/22.
Photographed by @brvceanderson.
5.14M
2.47K
16
4mo ago
i_d
Time is precious when the first day of fake spring hits. What’s on your to-do list when the weather finally breaks?
We hit some of our favorite NYC neighborhood spots in the @asics_sportstyle GEL-NYC 2.0. See the full GUi-DE at the link in bio.
5.09M
506K
2.55K
10mo ago
i_d
Welcome to Puerto Rico, @badbunnypr is here to show you around.
For the cover of i-D 375, we meet the superstar artist at the height of his hometown residency.
See the full story at the link in bio.
Video by @sarahloukiernan
Photographed by @ryanmcginleystudios
Written by @brujacore
Styled by @thomthomclub
Barber: @topher_trapbarber
Nails: @misspinkgelbar
Grooming: @mirnajose
Tailor: @rebekahcarrucini
Movement Director: @a_rucker
Location: #MuseoCasaBlanca
Production: @themorrisongroup
Local Production: @worldjunkies
Post Production: @twothreetwo_studio
Thanks: @caribehilton
4.26M
370
10
2mo ago
i_d
i-D went behind the scenes with @harry_lambert and @calumharper as they fitted Calum’s suit for the Devil Wears Prada 2 Premiere—inspired by one of pop culture’s most iconic characters, Mickey Mouse.
4.24M
170K
646
5mo ago
i_d
@zaralarsson got her start as the precocious 10-year-old winner of the Swedish version of “Got Talent.” She went on to spend the ages of 11 to 26 putting out a
variety of hits and became a record-shattering bestseller in Sweden.
There have been euphoric moments, and times she almost quit. What’s changed is the amount of control Larsson has.
In 2022, Larsson bought back her masters and launched her own production company, Sommer House. She’s Grammy-nominated for her song “Midnight Sun”and is between legs on her tour while working on the deluxe edition of her album.
Compared to the Zara Larsson of five years ago, it feels like she’s ageing in reverse, having shed the weight of external expectation. For her digital cover of i-D, we catch up with the Swedish star to break down her meteoric break through.
Photographed by @yasminediba
Styled by @mimi.wade
Written by @nrips
Video by @norabermansurprise
Hair: @fitchlunarhair
Makeup: @kalikennedy
Nails: @nailsxanalysse
Set Design: @lizzielang
Prop Stylist: @peter_gueracague
Production: @themorrisongroup
Post Production: @camerin.stoldt
4.17M
167K
758
10mo ago
i_d
After 12 seasons of @loveisland, only 13 relationships have stood the test of time in the real world.
@tonilaites, @shakirakhan16, and @yasminpettet111 are hoping their connections with their respective partners will too but their fellowship was the real love story; gal pals whose unique personalities and idiosyncrasies proved a winning formula for female friendship.
And what would a friendship group be without a singular group chat name? “‘The Outcasts’ is what we use,” says Pettet.
At the link in bio, the people’s princesses look back on their Majorcan quest for love and friendship.
Written by @hannainesflint
Photography by @lolita___harley
Styled by @samwknoll
Hair by @clmorhair
Makeup by @emmareganmakeup
4.10M
164K
425
9mo ago
i_d
Anyone who forges a new path in the world is bound to face skepticism, but when someone eventually proves themselves, public opinion doesn’t just shift—it flips completely.
@katseyeworld is representative of a generation that resists categorisation by one identity, one language, or one nation. The world’s first global girl group once raised eyebrows, but after two years, two EPs, and over 30 million followers, no one questions KATSEYE’s power anymore.
For the i-D 375, @hyunji_nam sits down with the global supergroup to talk mental health, corpsing on camera, and what’s next. See more at the link in bio.
Photographed by @christiansoria_
Styled by @lisajarvis_stylist
Written by @hyunji_nam
Hair: @jaime.creates
Makeup: @becomingeden
Nails: @meechynails
Set Design: @wanenmacherstudios
Tailor: @thezaksteam
Production: @themorrisongroup
Post Production: @rukapixstudio
Location: @bltstudios
Hospitality: @lermitagebh
Special Thanks: @theofficialpandora
3.58M
106K
1.71K
1mo ago
i_d
Coming soon 👀
3.58M
113K
957
6mo ago
i_d
@djotime putting @charlie.r.heaton onto new tunes.
@industryhbo season 4 kicked off this week. Let us know who you who’d like to hear added to the show’s acclaimed list of memorable needle drops.
3.43M
137K
1.15K
11mo ago
i_d
Awdah Hathaleen, a Palestinian activist and journalist who helped make the Oscar-winning documentary “No Other Land” has been killed in the West Bank.
“My dear friend Awdah was slaughtered this evening,” Basel Adra, co-director of the “No Other Land,” posted online Monday. Online videos appear to show Hathaleen confronting a bulldozer driving through the West Bank when Israeli settler Yinon Levi emerged with a firearm and began shooting.
Levi, who was previously under sanctions issued by Joe Biden, and subsequently removed from the sanctions list by Donald Trump, has been arrested by Israeli police in connection with the shooting. “Accountability for settlers who commit acts of violence against Palestinians is rare,” according to The Guardian.
In June, Hathaleen was denied entry into the United States after arriving at San Francisco International Airport for an interfaith speaking tour alongside his cousin. In March, fellow “No Other Land” co-director Hamdan Ballal was detained by the Israeli military in the village of Susiya and held for more than 20 hours.
The film, made by a collective of Palestinian and Israeli filmmakers, charts the friendship of two of its makers: Adra, a Palestinian activist dedicated to highlighting the devastating conditions for Palestinians living under Israeli occupation, and Yuval Abraham, an Israeli investigative journalist helping to spread their story.
Image via No Other Land
3.41M
85.1K
528
8mo ago
i_d
@isimostar day! Happy birthday to our i-D 374 star. Best of luck blowing out the candles.
Revisit Margaret’s April digital cover story at the link in bio.
Photographed by @petrafcollins
Styled by @jenny.shoo.pumps
Written by @yungkirk666
Hair @evaniefrausto
Makeup @dickpageface
Nails @nailsbymamie
Set Design @nicholasdesjardins
Extras: @lilfi1 @bh.jones @angelinahhood @action_mick
Casting Director @vvcoolk
BTS Video: @girlmoss_
Production @themorrisongroup
Post Production @inkretouch
Location @huronstudiosnyc
i-D (@i_d) Instagram Stats & Analytics
i-D (@i_d) has 2.42M Instagram followers with a 3.84% engagement rate over the past 12 months. Across 1.67K posts, i-D received 22.5M total likes and 180M impressions, averaging 13.5K likes per post. This page tracks i-D's performance metrics, top content, and engagement trends — updated daily.
i-D (@i_d) Instagram Analytics FAQ
How many Instagram followers does i-D have?+
i-D (@i_d) has 2.42M Instagram followers as of July 2026.
What is i-D's Instagram engagement rate?+
i-D's Instagram engagement rate is 3.84% over the last 12 months, based on 1.67K posts.
How many likes does i-D get on Instagram?+
i-D received 22.5M total likes across 1.67K posts in the last 12 months, averaging 13.5K likes per post.
How many Instagram impressions does i-D get?+
i-D's Instagram content generated 180M total impressions over the last 12 months.