NewClaim a free social report
Content
Discover
Leaderboards
Latest blog
How to benchmark your competitive landscape with Socialpruf
How to Benchmark the Competitive Landscape
instagram analytics
Similar Accounts:
followers
2.42M
impressions
572M
likes
22.6M
comments
151K
posts
1.66K
engagement
3.87%
emv
$17.3M
Average per post
345K

Key Metrics

Distributions

Top Content

@cortis do K-pop differently. For the digital cover of i-D, we meet the five guys who can write, strum, harmonise, choreograph, creative direct, get a fit off, and win the hearts and minds of K-pop stans everywhere. See more at the link in bio. Photographed by @johnyuyi Styled by @clare_byrne Written by @hyunji_nam Hair: @hikaruhirano Makeup: @gracegraceahn Nails: @sojinails Set Design: @frostys.co Tailor: @costumer.shirlee Production: @perfectprojects_ Location: @agpwest
21.6M
866K
4.59K
4mo ago
i_d
@cortis do K-pop differently. For the digital cover of i-D, we meet the five guys who can write, strum, harmonise, choreograph, creative direct, get a fit off, and win the hearts and minds of K-pop stans everywhere. See more at the link in bio. Photographed by @johnyuyi Styled by @clare_byrne Written by @hyunji_nam Hair: @hikaruhirano Makeup: @gracegraceahn Nails: @sojinails Set Design: @frostys.co Tailor: @costumer.shirlee Production: @perfectprojects_ Location: @agpwest
120,000 applicants, six members, one Netflix series, two EPs, and one goal—world domination. For the digital cover of i-D, say hello to @katseyeworld. See more at the link in bio. Photographed by @christiansoria_ Styled by @lisajarvis_stylist Written by @hyunji_nam Hair: @jaime.creates Makeup: @becomingeden Nails: @meechynails Set Design: @wanenmacherstudios Tailor: @thezaksteam Production: @themorrisongroup Post Production: @rukapixstudio Location: @bltstudios Hospitality: @lermitagebh Special Thanks: @theofficialpandora
17.9M
717K
1.81K
10mo ago
i_d
120,000 applicants, six members, one Netflix series, two EPs, and one goal—world domination. For the digital cover of i-D, say hello to @katseyeworld. See more at the link in bio. Photographed by @christiansoria_ Styled by @lisajarvis_stylist Written by @hyunji_nam Hair: @jaime.creates Makeup: @becomingeden Nails: @meechynails Set Design: @wanenmacherstudios Tailor: @thezaksteam Production: @themorrisongroup Post Production: @rukapixstudio Location: @bltstudios Hospitality: @lermitagebh Special Thanks: @theofficialpandora
“No matter what, I’ll always be an artist first.” @daniela_avanzini for i-D 375. See more at the link in bio. Photographed by @christiansoria_ Styled by @lisajarvis_stylist Written by @hyunji_nam Hair: @jaime.creates Makeup: @becomingeden Nails: @meechynails Set Design: @wanenmacherstudios Tailor: @thezaksteam Production: @themorrisongroup Post Production: @rukapixstudio Location: @bltstudios Hospitality: @lermitagebh Special Thanks: @theofficialpandora
16.5M
661K
1.13K
10mo ago
i_d
“No matter what, I’ll always be an artist first.” @daniela_avanzini for i-D 375. See more at the link in bio. Photographed by @christiansoria_ Styled by @lisajarvis_stylist Written by @hyunji_nam Hair: @jaime.creates Makeup: @becomingeden Nails: @meechynails Set Design: @wanenmacherstudios Tailor: @thezaksteam Production: @themorrisongroup Post Production: @rukapixstudio Location: @bltstudios Hospitality: @lermitagebh Special Thanks: @theofficialpandora
Happy birthday to the one and only @roses_are_rosie 🖤 To celebrate the k-pop superstar's day, revisit her cover story from the limited edition i-D zine at the link in bio.
13.8M
554K
359
5mo ago
i_d
Happy birthday to the one and only @roses_are_rosie 🖤 To celebrate the k-pop superstar's day, revisit her cover story from the limited edition i-D zine at the link in bio.
After writing over 300 songs for their debut album, @cortis has created a blueprint for pop’s next generation, unfolding in real time. For the digital cover of i-D, the group looks ahead to their new era for 2026. See more at the link in bio. Photographed by @johnyuyi Styled by @ clare_byrne Written by @hyunji_nam Hair: @hikaruhirano Makeup: @gracegraceahn Nails: @sojinails Set Design: @frostys.co Tailor: @costumer.shirlee Production: @perfectprojects_ Location: @agpwest
12.1M
486K
1.18K
4mo ago
i_d
After writing over 300 songs for their debut album, @cortis has created a blueprint for pop’s next generation, unfolding in real time. For the digital cover of i-D, the group looks ahead to their new era for 2026. See more at the link in bio. Photographed by @johnyuyi Styled by @ clare_byrne Written by @hyunji_nam Hair: @hikaruhirano Makeup: @gracegraceahn Nails: @sojinails Set Design: @frostys.co Tailor: @costumer.shirlee Production: @perfectprojects_ Location: @agpwest
Kesha is the source! @lararajj for i-D 375. See more at the link in bio. Photographed by @christiansoria_ Styled by @lisajarvis_stylist Written by @hyunji_nam Hair: @jaime.creates Makeup: @becomingeden Nails: @meechynails Set Design: @wanenmacherstudios Tailor: @thezaksteam Video: @norabermansurprise Production: @themorrisongroup Post Production: @rukapixstudio Location: @bltstudios Hospitality: @lermitagebh Special Thanks: @theofficialpandora
12.0M
478K
803
10mo ago
i_d
Kesha is the source! @lararajj for i-D 375. See more at the link in bio. Photographed by @christiansoria_ Styled by @lisajarvis_stylist Written by @hyunji_nam Hair: @jaime.creates Makeup: @becomingeden Nails: @meechynails Set Design: @wanenmacherstudios Tailor: @thezaksteam Video: @norabermansurprise Production: @themorrisongroup Post Production: @rukapixstudio Location: @bltstudios Hospitality: @lermitagebh Special Thanks: @theofficialpandora
What’s next? Anything. @meganskiendiel for i-D 375. See more at the link in bio. Photographed by @christiansoria_ Styled by @lisajarvis_stylist Written by @hyunji_nam Hair: @jaime.creates Makeup: @becomingeden Nails: @meechynails Set Design: @wanenmacherstudios Tailor: @thezaksteam Video: @norabermansurprise Production: @themorrisongroup Post Production: @rukapixstudio Location: @bltstudios Hospitality: @lermitagebh Special Thanks: @theofficialpandora
9.12M
365K
493
10mo ago
i_d
What’s next? Anything. @meganskiendiel for i-D 375. See more at the link in bio. Photographed by @christiansoria_ Styled by @lisajarvis_stylist Written by @hyunji_nam Hair: @jaime.creates Makeup: @becomingeden Nails: @meechynails Set Design: @wanenmacherstudios Tailor: @thezaksteam Video: @norabermansurprise Production: @themorrisongroup Post Production: @rukapixstudio Location: @bltstudios Hospitality: @lermitagebh Special Thanks: @theofficialpandora
Living on the edge (with gas station sushi). Watch @sza's Food GUi-DE on Youtube now and secure your copy of the superstar’s i-D 376 magazine cover at the link in bio.
9.04M
470K
4.22K
4mo ago
i_d
Living on the edge (with gas station sushi). Watch @sza's Food GUi-DE on Youtube now and secure your copy of the superstar’s i-D 376 magazine cover at the link in bio.
Coupling up and going exclusive is one thing, but as @tonilaites, @shakirakhan16, and @yasminpettet111 proved on @loveisland season 12, girl besties are always more valuable than a guy. At the link in bio, the people’s princesses reflect on their friendships, the gossip, and look ahead to life after the villa. Written by @hannainesflint Photography by @lolita___harley Styled by @samwknoll Hair by @clmorhair Makeup by @emmareganmakeup @ITV @itvxofficial
6.41M
256K
2.17K
11mo ago
i_d
Coupling up and going exclusive is one thing, but as @tonilaites, @shakirakhan16, and @yasminpettet111 proved on @loveisland season 12, girl besties are always more valuable than a guy. At the link in bio, the people’s princesses reflect on their friendships, the gossip, and look ahead to life after the villa. Written by @hannainesflint Photography by @lolita___harley Styled by @samwknoll Hair by @clmorhair Makeup by @emmareganmakeup @ITV @itvxofficial
Thank you @i_d for the cover. My debut album “I Barely Know Her” is out this Friday 8/22. Photographed by @brvceanderson.
5.91M
236K
1.53K
11mo ago
i_d
Thank you @i_d for the cover. My debut album “I Barely Know Her” is out this Friday 8/22. Photographed by @brvceanderson.
Time is precious when the first day of fake spring hits. What’s on your to-do list when the weather finally breaks? We hit some of our favorite NYC neighborhood spots in the @asics_sportstyle GEL-NYC 2.0. See the full GUi-DE at the link in bio.
5.14M
2.47K
16
4mo ago
i_d
Time is precious when the first day of fake spring hits. What’s on your to-do list when the weather finally breaks? We hit some of our favorite NYC neighborhood spots in the @asics_sportstyle GEL-NYC 2.0. See the full GUi-DE at the link in bio.
Welcome to Puerto Rico, @badbunnypr is here to show you around. For the cover of i-D 375, we meet the superstar artist at the height of his hometown residency. See the full story at the link in bio. Video by @sarahloukiernan Photographed by @ryanmcginleystudios Written by @brujacore Styled by @thomthomclub Barber: @topher_trapbarber Nails: @misspinkgelbar Grooming: @mirnajose Tailor: @rebekahcarrucini Movement Director: @a_rucker Location: #MuseoCasaBlanca Production: @themorrisongroup Local Production: @worldjunkies Post Production: @twothreetwo_studio Thanks: @caribehilton
5.09M
505K
2.55K
10mo ago
i_d
Welcome to Puerto Rico, @badbunnypr is here to show you around. For the cover of i-D 375, we meet the superstar artist at the height of his hometown residency. See the full story at the link in bio. Video by @sarahloukiernan Photographed by @ryanmcginleystudios Written by @brujacore Styled by @thomthomclub Barber: @topher_trapbarber Nails: @misspinkgelbar Grooming: @mirnajose Tailor: @rebekahcarrucini Movement Director: @a_rucker Location: #MuseoCasaBlanca Production: @themorrisongroup Local Production: @worldjunkies Post Production: @twothreetwo_studio Thanks: @caribehilton
i-D went behind the scenes with @harry_lambert and @calumharper as they fitted Calum’s suit for the Devil Wears Prada 2 Premiere—inspired by one of pop culture’s most iconic characters, Mickey Mouse.
4.26M
370
10
3mo ago
i_d
i-D went behind the scenes with @harry_lambert and @calumharper as they fitted Calum’s suit for the Devil Wears Prada 2 Premiere—inspired by one of pop culture’s most iconic characters, Mickey Mouse.
@zaralarsson got her start as the precocious 10-year-old winner of the Swedish version of “Got Talent.” She went on to spend the ages of 11 to 26 putting out a variety of hits and became a record-shattering bestseller in Sweden. There have been euphoric moments, and times she almost quit. What’s changed is the amount of control Larsson has. In 2022, Larsson bought back her masters and launched her own production company, Sommer House. She’s Grammy-nominated for her song “Midnight Sun”and is between legs on her tour while working on the deluxe edition of her album. Compared to the Zara Larsson of five years ago, it feels like she’s ageing in reverse, having shed the weight of external expectation. For her digital cover of i-D, we catch up with the Swedish star to break down her meteoric break through. Photographed by @yasminediba Styled by @mimi.wade Written by @nrips Video by @norabermansurprise Hair: @fitchlunarhair Makeup: @kalikennedy Nails: @nailsxanalysse Set Design: @lizzielang Prop Stylist: @peter_gueracague Production: @themorrisongroup Post Production: @camerin.stoldt
4.24M
170K
645
6mo ago
i_d
@zaralarsson got her start as the precocious 10-year-old winner of the Swedish version of “Got Talent.” She went on to spend the ages of 11 to 26 putting out a variety of hits and became a record-shattering bestseller in Sweden. There have been euphoric moments, and times she almost quit. What’s changed is the amount of control Larsson has. In 2022, Larsson bought back her masters and launched her own production company, Sommer House. She’s Grammy-nominated for her song “Midnight Sun”and is between legs on her tour while working on the deluxe edition of her album. Compared to the Zara Larsson of five years ago, it feels like she’s ageing in reverse, having shed the weight of external expectation. For her digital cover of i-D, we catch up with the Swedish star to break down her meteoric break through. Photographed by @yasminediba Styled by @mimi.wade Written by @nrips Video by @norabermansurprise Hair: @fitchlunarhair Makeup: @kalikennedy Nails: @nailsxanalysse Set Design: @lizzielang Prop Stylist: @peter_gueracague Production: @themorrisongroup Post Production: @camerin.stoldt
After 12 seasons of @loveisland, only 13 relationships have stood the test of time in the real world. @tonilaites, @shakirakhan16, and @yasminpettet111 are hoping their connections with their respective partners will too but their fellowship was the real love story; gal pals whose unique personalities and idiosyncrasies proved a winning formula for female friendship. And what would a friendship group be without a singular group chat name? “‘The Outcasts’ is what we use,” says Pettet. At the link in bio, the people’s princesses look back on their Majorcan quest for love and friendship. Written by @hannainesflint Photography by @lolita___harley Styled by @samwknoll Hair by @clmorhair Makeup by @emmareganmakeup
4.17M
167K
758
11mo ago
i_d
After 12 seasons of @loveisland, only 13 relationships have stood the test of time in the real world. @tonilaites, @shakirakhan16, and @yasminpettet111 are hoping their connections with their respective partners will too but their fellowship was the real love story; gal pals whose unique personalities and idiosyncrasies proved a winning formula for female friendship. And what would a friendship group be without a singular group chat name? “‘The Outcasts’ is what we use,” says Pettet. At the link in bio, the people’s princesses look back on their Majorcan quest for love and friendship. Written by @hannainesflint Photography by @lolita___harley Styled by @samwknoll Hair by @clmorhair Makeup by @emmareganmakeup
Anyone who forges a new path in the world is bound to face skepticism, but when someone eventually proves themselves, public opinion doesn’t just shift—it flips completely. @katseyeworld is representative of a generation that resists categorisation by one identity, one language, or one nation. The world’s first global girl group once raised eyebrows, but after two years, two EPs, and over 30 million followers, no one questions KATSEYE’s power anymore. For the i-D 375, @hyunji_nam sits down with the global supergroup to talk mental health, corpsing on camera, and what’s next. See more at the link in bio. Photographed by @christiansoria_ Styled by @lisajarvis_stylist Written by @hyunji_nam Hair: @jaime.creates Makeup: @becomingeden Nails: @meechynails Set Design: @wanenmacherstudios Tailor: @thezaksteam Production: @themorrisongroup Post Production: @rukapixstudio Location: @bltstudios Hospitality: @lermitagebh Special Thanks: @theofficialpandora
4.09M
164K
424
10mo ago
i_d
Anyone who forges a new path in the world is bound to face skepticism, but when someone eventually proves themselves, public opinion doesn’t just shift—it flips completely. @katseyeworld is representative of a generation that resists categorisation by one identity, one language, or one nation. The world’s first global girl group once raised eyebrows, but after two years, two EPs, and over 30 million followers, no one questions KATSEYE’s power anymore. For the i-D 375, @hyunji_nam sits down with the global supergroup to talk mental health, corpsing on camera, and what’s next. See more at the link in bio. Photographed by @christiansoria_ Styled by @lisajarvis_stylist Written by @hyunji_nam Hair: @jaime.creates Makeup: @becomingeden Nails: @meechynails Set Design: @wanenmacherstudios Tailor: @thezaksteam Production: @themorrisongroup Post Production: @rukapixstudio Location: @bltstudios Hospitality: @lermitagebh Special Thanks: @theofficialpandora
@djotime putting @charlie.r.heaton onto new tunes. @industryhbo season 4 kicked off this week. Let us know who you who’d like to hear added to the show’s acclaimed list of memorable needle drops.
3.58M
113K
957
6mo ago
i_d
@djotime putting @charlie.r.heaton onto new tunes. @industryhbo season 4 kicked off this week. Let us know who you who’d like to hear added to the show’s acclaimed list of memorable needle drops.
Coming soon 👀
3.58M
106K
1.70K
2mo ago
i_d
Coming soon 👀
@isimostar day! Happy birthday to our i-D 374 star. Best of luck blowing out the candles. Revisit Margaret’s April digital cover story at the link in bio. Photographed by @petrafcollins Styled by @jenny.shoo.pumps Written by @yungkirk666 Hair @evaniefrausto Makeup @dickpageface Nails @nailsbymamie Set Design @nicholasdesjardins Extras: @lilfi1 @bh.jones @angelinahhood @action_mick Casting Director @vvcoolk BTS Video: @girlmoss_ Production @themorrisongroup Post Production @inkretouch Location @huronstudiosnyc
3.41M
85.0K
528
9mo ago
i_d
@isimostar day! Happy birthday to our i-D 374 star. Best of luck blowing out the candles. Revisit Margaret’s April digital cover story at the link in bio. Photographed by @petrafcollins Styled by @jenny.shoo.pumps Written by @yungkirk666 Hair @evaniefrausto Makeup @dickpageface Nails @nailsbymamie Set Design @nicholasdesjardins Extras: @lilfi1 @bh.jones @angelinahhood @action_mick Casting Director @vvcoolk BTS Video: @girlmoss_ Production @themorrisongroup Post Production @inkretouch Location @huronstudiosnyc
@leomessi brought his family to today’s Miami Grand Prix. The football legend took a tour of the Mercedes garage and sat in Kimi Antonelli’s winning seat before it hit the track. Which other celebs did you spot on the circuit in Miami?
3.37M
132K
443
3mo ago
i_d
@leomessi brought his family to today’s Miami Grand Prix. The football legend took a tour of the Mercedes garage and sat in Kimi Antonelli’s winning seat before it hit the track. Which other celebs did you spot on the circuit in Miami?

i-D (@i_d) Instagram Stats & Analytics

i-D (@i_d) has 2.42M Instagram followers with a 3.87% engagement rate over the past 12 months. Across 1.66K posts, i-D received 22.6M total likes and 186M impressions, averaging 13.6K likes per post. This page tracks i-D's performance metrics, top content, and engagement trends — updated daily.

i-D (@i_d) Instagram Analytics FAQ

How many Instagram followers does i-D have?+
i-D (@i_d) has 2.42M Instagram followers as of August 2026.
What is i-D's Instagram engagement rate?+
i-D's Instagram engagement rate is 3.87% over the last 12 months, based on 1.66K posts.
How many likes does i-D get on Instagram?+
i-D received 22.6M total likes across 1.66K posts in the last 12 months, averaging 13.6K likes per post.
How many Instagram impressions does i-D get?+
i-D's Instagram content generated 186M total impressions over the last 12 months.