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followers
2.43M
impressions
554M
likes
22.1M
comments
146K
posts
1.65K
engagement
3.96%
emv
$16.8M
Average per post
337K
Key Metrics
Impressions
monthly
Distributions
Content
21.6M
866K
4.59K
4mo ago
i_d
@cortis do K-pop differently.
For the digital cover of i-D, we meet the five guys who can write, strum, harmonise, choreograph, creative direct, get a fit off, and win the hearts and minds of K-pop stans everywhere.
See more at the link in bio.
Photographed by @johnyuyi
Styled by @clare_byrne
Written by @hyunji_nam
Hair: @hikaruhirano
Makeup: @gracegraceahn
Nails: @sojinails
Set Design: @frostys.co
Tailor: @costumer.shirlee
Production: @perfectprojects_
Location: @agpwest
17.9M
717K
1.81K
10mo ago
i_d
120,000 applicants, six members, one Netflix series, two EPs, and one goal—world domination.
For the digital cover of i-D, say hello to @katseyeworld. See more at the link in bio.
Photographed by @christiansoria_
Styled by @lisajarvis_stylist
Written by @hyunji_nam
Hair: @jaime.creates
Makeup: @becomingeden
Nails: @meechynails
Set Design: @wanenmacherstudios
Tailor: @thezaksteam
Production: @themorrisongroup
Post Production: @rukapixstudio
Location: @bltstudios
Hospitality: @lermitagebh
Special Thanks: @theofficialpandora
16.5M
660K
1.13K
10mo ago
i_d
“No matter what, I’ll always be an artist first.”
@daniela_avanzini for i-D 375. See more at the link in bio.
Photographed by @christiansoria_
Styled by @lisajarvis_stylist
Written by @hyunji_nam
Hair: @jaime.creates
Makeup: @becomingeden
Nails: @meechynails
Set Design: @wanenmacherstudios
Tailor: @thezaksteam
Production: @themorrisongroup
Post Production: @rukapixstudio
Location: @bltstudios
Hospitality: @lermitagebh
Special Thanks: @theofficialpandora
13.8M
553K
357
6mo ago
i_d
Happy birthday to the one and only @roses_are_rosie 🖤 To celebrate the k-pop superstar's day, revisit her cover story from the limited edition i-D zine at the link in bio.
12.1M
486K
1.19K
4mo ago
i_d
After writing over 300 songs for their debut album, @cortis has created a blueprint for pop’s next generation, unfolding in real time.
For the digital cover of i-D, the group looks ahead to their new era for 2026. See more at the link in bio.
Photographed by @johnyuyi
Styled by @ clare_byrne
Written by @hyunji_nam
Hair: @hikaruhirano
Makeup: @gracegraceahn
Nails: @sojinails
Set Design: @frostys.co
Tailor: @costumer.shirlee
Production: @perfectprojects_
Location: @agpwest
11.9M
478K
802
10mo ago
i_d
Kesha is the source!
@lararajj for i-D 375. See more at the link in bio.
Photographed by @christiansoria_
Styled by @lisajarvis_stylist
Written by @hyunji_nam
Hair: @jaime.creates
Makeup: @becomingeden
Nails: @meechynails
Set Design: @wanenmacherstudios
Tailor: @thezaksteam
Video: @norabermansurprise
Production: @themorrisongroup
Post Production: @rukapixstudio
Location: @bltstudios
Hospitality: @lermitagebh
Special Thanks: @theofficialpandora
9.14M
366K
494
10mo ago
i_d
What’s next? Anything.
@meganskiendiel for i-D 375. See more at the link in bio.
Photographed by @christiansoria_
Styled by @lisajarvis_stylist
Written by @hyunji_nam
Hair: @jaime.creates
Makeup: @becomingeden
Nails: @meechynails
Set Design: @wanenmacherstudios
Tailor: @thezaksteam
Video: @norabermansurprise
Production: @themorrisongroup
Post Production: @rukapixstudio
Location: @bltstudios
Hospitality: @lermitagebh
Special Thanks: @theofficialpandora
9.11M
473K
4.25K
5mo ago
i_d
Living on the edge (with gas station sushi).
Watch @sza's Food GUi-DE on Youtube now and secure your copy of the superstar’s i-D 376 magazine cover at the link in bio.
5.14M
2.47K
16
5mo ago
i_d
Time is precious when the first day of fake spring hits. What’s on your to-do list when the weather finally breaks?
We hit some of our favorite NYC neighborhood spots in the @asics_sportstyle GEL-NYC 2.0. See the full GUi-DE at the link in bio.
5.09M
505K
2.55K
11mo ago
i_d
Welcome to Puerto Rico, @badbunnypr is here to show you around.
For the cover of i-D 375, we meet the superstar artist at the height of his hometown residency.
See the full story at the link in bio.
Video by @sarahloukiernan
Photographed by @ryanmcginleystudios
Written by @brujacore
Styled by @thomthomclub
Barber: @topher_trapbarber
Nails: @misspinkgelbar
Grooming: @mirnajose
Tailor: @rebekahcarrucini
Movement Director: @a_rucker
Location: #MuseoCasaBlanca
Production: @themorrisongroup
Local Production: @worldjunkies
Post Production: @twothreetwo_studio
Thanks: @caribehilton
4.26M
373
10
3mo ago
i_d
i-D went behind the scenes with @harry_lambert and @calumharper as they fitted Calum’s suit for the Devil Wears Prada 2 Premiere—inspired by one of pop culture’s most iconic characters, Mickey Mouse.
4.24M
170K
645
6mo ago
i_d
@zaralarsson got her start as the precocious 10-year-old winner of the Swedish version of “Got Talent.” She went on to spend the ages of 11 to 26 putting out a
variety of hits and became a record-shattering bestseller in Sweden.
There have been euphoric moments, and times she almost quit. What’s changed is the amount of control Larsson has.
In 2022, Larsson bought back her masters and launched her own production company, Sommer House. She’s Grammy-nominated for her song “Midnight Sun”and is between legs on her tour while working on the deluxe edition of her album.
Compared to the Zara Larsson of five years ago, it feels like she’s ageing in reverse, having shed the weight of external expectation. For her digital cover of i-D, we catch up with the Swedish star to break down her meteoric break through.
Photographed by @yasminediba
Styled by @mimi.wade
Written by @nrips
Video by @norabermansurprise
Hair: @fitchlunarhair
Makeup: @kalikennedy
Nails: @nailsxanalysse
Set Design: @lizzielang
Prop Stylist: @peter_gueracague
Production: @themorrisongroup
Post Production: @camerin.stoldt
4.08M
163K
423
10mo ago
i_d
Anyone who forges a new path in the world is bound to face skepticism, but when someone eventually proves themselves, public opinion doesn’t just shift—it flips completely.
@katseyeworld is representative of a generation that resists categorisation by one identity, one language, or one nation. The world’s first global girl group once raised eyebrows, but after two years, two EPs, and over 30 million followers, no one questions KATSEYE’s power anymore.
For the i-D 375, @hyunji_nam sits down with the global supergroup to talk mental health, corpsing on camera, and what’s next. See more at the link in bio.
Photographed by @christiansoria_
Styled by @lisajarvis_stylist
Written by @hyunji_nam
Hair: @jaime.creates
Makeup: @becomingeden
Nails: @meechynails
Set Design: @wanenmacherstudios
Tailor: @thezaksteam
Production: @themorrisongroup
Post Production: @rukapixstudio
Location: @bltstudios
Hospitality: @lermitagebh
Special Thanks: @theofficialpandora
3.59M
113K
958
7mo ago
i_d
@djotime putting @charlie.r.heaton onto new tunes.
@industryhbo season 4 kicked off this week. Let us know who you who’d like to hear added to the show’s acclaimed list of memorable needle drops.
3.58M
106K
1.70K
2mo ago
i_d
Coming soon 👀
3.44M
135K
448
3mo ago
i_d
@leomessi brought his family to today’s Miami Grand Prix. The football legend took a tour of the Mercedes garage and sat in Kimi Antonelli’s winning seat before it hit the track.
Which other celebs did you spot on the circuit in Miami?
3.41M
137K
730
5mo ago
i_d
Over the past year, @adelajergova has gone from being a big dreamer from a city most people couldn’t place on a map, to becoming a peer of many global artists she stanned as a kid.
“In Slovakia, people wait to be told where to go,” she says. “The local news in Bratislava is like, ‘We’ll see where she goes. Prove yourself.’”
At the link in bio, we meet our new dom-top pop princess.
Photographed by @brvceanderson
Styled by @clare_byrne
Written by @douglasgrnwd
Hair: @hikaruhirano @frankreps
Makeup: @michaelabosch @maworldgroup
Nails: @nailsdid.byginger @opusbeauty
Set Design: @heathmattioli @frankreps
Production: @themorrisongroup
Post Production: @grainpostproduction
Location: @agpwest
3.41M
84.9K
527
10mo ago
i_d
@isimostar day! Happy birthday to our i-D 374 star. Best of luck blowing out the candles.
Revisit Margaret’s April digital cover story at the link in bio.
Photographed by @petrafcollins
Styled by @jenny.shoo.pumps
Written by @yungkirk666
Hair @evaniefrausto
Makeup @dickpageface
Nails @nailsbymamie
Set Design @nicholasdesjardins
Extras: @lilfi1 @bh.jones @angelinahhood @action_mick
Casting Director @vvcoolk
BTS Video: @girlmoss_
Production @themorrisongroup
Post Production @inkretouch
Location @huronstudiosnyc
3.23M
104K
908
11mo ago
i_d
😍
3.08M
123K
646
1mo ago
i_d
A wild alt/indie/nu/pop/emo rock team has assembled in support of @radvxz’s forthcoming album ‘Pylon.’ Whose contribution with the London songstress are you most excited to hear on the new record?
i-D (@i_d) Instagram Stats & Analytics
i-D (@i_d) has 2.43M Instagram followers with a 3.96% engagement rate over the past 12 months. Across 1.65K posts, i-D received 22.1M total likes and 189M impressions, averaging 13.4K likes per post. This page tracks i-D's performance metrics, top content, and engagement trends — updated daily.
i-D (@i_d) Instagram Analytics FAQ
How many Instagram followers does i-D have?+
i-D (@i_d) has 2.43M Instagram followers as of August 2026.
What is i-D's Instagram engagement rate?+
i-D's Instagram engagement rate is 3.96% over the last 12 months, based on 1.65K posts.
How many likes does i-D get on Instagram?+
i-D received 22.1M total likes across 1.65K posts in the last 12 months, averaging 13.4K likes per post.
How many Instagram impressions does i-D get?+
i-D's Instagram content generated 189M total impressions over the last 12 months.