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followers
2.43M
impressions
601M
likes
22.6M
comments
177K
posts
1.71K
engagement
3.33%
emv
$17.9M
Average per post
351K

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@cortis do K-pop differently. For the digital cover of i-D, we meet the five guys who can write, strum, harmonise, choreograph, creative direct, get a fit off, and win the hearts and minds of K-pop stans everywhere. See more at the link in bio. Photographed by @johnyuyi Styled by @clare_byrne Written by @hyunji_nam Hair: @hikaruhirano Makeup: @gracegraceahn Nails: @sojinails Set Design: @frostys.co Tailor: @costumer.shirlee Production: @perfectprojects_ Location: @agpwest
21.5M
860K
4.60K
3w ago
i_d
@cortis do K-pop differently. For the digital cover of i-D, we meet the five guys who can write, strum, harmonise, choreograph, creative direct, get a fit off, and win the hearts and minds of K-pop stans everywhere. See more at the link in bio. Photographed by @johnyuyi Styled by @clare_byrne Written by @hyunji_nam Hair: @hikaruhirano Makeup: @gracegraceahn Nails: @sojinails Set Design: @frostys.co Tailor: @costumer.shirlee Production: @perfectprojects_ Location: @agpwest
120,000 applicants, six members, one Netflix series, two EPs, and one goal—world domination. For the digital cover of i-D, say hello to @katseyeworld. See more at the link in bio. Photographed by @christiansoria_ Styled by @lisajarvis_stylist Written by @hyunji_nam Hair: @jaime.creates Makeup: @becomingeden Nails: @meechynails Set Design: @wanenmacherstudios Tailor: @thezaksteam Production: @themorrisongroup Post Production: @rukapixstudio Location: @bltstudios Hospitality: @lermitagebh Special Thanks: @theofficialpandora
18.0M
720K
1.83K
6mo ago
i_d
120,000 applicants, six members, one Netflix series, two EPs, and one goal—world domination. For the digital cover of i-D, say hello to @katseyeworld. See more at the link in bio. Photographed by @christiansoria_ Styled by @lisajarvis_stylist Written by @hyunji_nam Hair: @jaime.creates Makeup: @becomingeden Nails: @meechynails Set Design: @wanenmacherstudios Tailor: @thezaksteam Production: @themorrisongroup Post Production: @rukapixstudio Location: @bltstudios Hospitality: @lermitagebh Special Thanks: @theofficialpandora
“No matter what, I’ll always be an artist first.” @daniela_avanzini for i-D 375. See more at the link in bio. Photographed by @christiansoria_ Styled by @lisajarvis_stylist Written by @hyunji_nam Hair: @jaime.creates Makeup: @becomingeden Nails: @meechynails Set Design: @wanenmacherstudios Tailor: @thezaksteam Production: @themorrisongroup Post Production: @rukapixstudio Location: @bltstudios Hospitality: @lermitagebh Special Thanks: @theofficialpandora
16.6M
665K
1.14K
6mo ago
i_d
“No matter what, I’ll always be an artist first.” @daniela_avanzini for i-D 375. See more at the link in bio. Photographed by @christiansoria_ Styled by @lisajarvis_stylist Written by @hyunji_nam Hair: @jaime.creates Makeup: @becomingeden Nails: @meechynails Set Design: @wanenmacherstudios Tailor: @thezaksteam Production: @themorrisongroup Post Production: @rukapixstudio Location: @bltstudios Hospitality: @lermitagebh Special Thanks: @theofficialpandora
Happy birthday to the one and only @roses_are_rosie 🖤 To celebrate the k-pop superstar's day, revisit her cover story from the limited edition i-D zine at the link in bio.
13.9M
558K
362
2mo ago
i_d
Happy birthday to the one and only @roses_are_rosie 🖤 To celebrate the k-pop superstar's day, revisit her cover story from the limited edition i-D zine at the link in bio.
Kesha is the source! @lararajj for i-D 375. See more at the link in bio. Photographed by @christiansoria_ Styled by @lisajarvis_stylist Written by @hyunji_nam Hair: @jaime.creates Makeup: @becomingeden Nails: @meechynails Set Design: @wanenmacherstudios Tailor: @thezaksteam Video: @norabermansurprise Production: @themorrisongroup Post Production: @rukapixstudio Location: @bltstudios Hospitality: @lermitagebh Special Thanks: @theofficialpandora
12.0M
479K
798
6mo ago
i_d
Kesha is the source! @lararajj for i-D 375. See more at the link in bio. Photographed by @christiansoria_ Styled by @lisajarvis_stylist Written by @hyunji_nam Hair: @jaime.creates Makeup: @becomingeden Nails: @meechynails Set Design: @wanenmacherstudios Tailor: @thezaksteam Video: @norabermansurprise Production: @themorrisongroup Post Production: @rukapixstudio Location: @bltstudios Hospitality: @lermitagebh Special Thanks: @theofficialpandora
After writing over 300 songs for their debut album, @cortis has created a blueprint for pop’s next generation, unfolding in real time. For the digital cover of i-D, the group looks ahead to their new era for 2026. See more at the link in bio. Photographed by @johnyuyi Styled by @ clare_byrne Written by @hyunji_nam Hair: @hikaruhirano Makeup: @gracegraceahn Nails: @sojinails Set Design: @frostys.co Tailor: @costumer.shirlee Production: @perfectprojects_ Location: @agpwest
11.9M
478K
1.19K
3w ago
i_d
After writing over 300 songs for their debut album, @cortis has created a blueprint for pop’s next generation, unfolding in real time. For the digital cover of i-D, the group looks ahead to their new era for 2026. See more at the link in bio. Photographed by @johnyuyi Styled by @ clare_byrne Written by @hyunji_nam Hair: @hikaruhirano Makeup: @gracegraceahn Nails: @sojinails Set Design: @frostys.co Tailor: @costumer.shirlee Production: @perfectprojects_ Location: @agpwest
What’s next? Anything. @meganskiendiel for i-D 375. See more at the link in bio. Photographed by @christiansoria_ Styled by @lisajarvis_stylist Written by @hyunji_nam Hair: @jaime.creates Makeup: @becomingeden Nails: @meechynails Set Design: @wanenmacherstudios Tailor: @thezaksteam Video: @norabermansurprise Production: @themorrisongroup Post Production: @rukapixstudio Location: @bltstudios Hospitality: @lermitagebh Special Thanks: @theofficialpandora
9.02M
361K
498
6mo ago
i_d
What’s next? Anything. @meganskiendiel for i-D 375. See more at the link in bio. Photographed by @christiansoria_ Styled by @lisajarvis_stylist Written by @hyunji_nam Hair: @jaime.creates Makeup: @becomingeden Nails: @meechynails Set Design: @wanenmacherstudios Tailor: @thezaksteam Video: @norabermansurprise Production: @themorrisongroup Post Production: @rukapixstudio Location: @bltstudios Hospitality: @lermitagebh Special Thanks: @theofficialpandora
Fashion’s best friend @sabrinacarpenter at the @dior show wearing an homage to the New Look. Video by @cris.fragkou
8.67M
54.9K
292
9mo ago
i_d
Fashion’s best friend @sabrinacarpenter at the @dior show wearing an homage to the New Look. Video by @cris.fragkou
Living on the edge (with gas station sushi). Watch @sza's Food GUi-DE on Youtube now and secure your copy of the superstar’s i-D 376 magazine cover at the link in bio.
7.89M
422K
3.94K
1mo ago
i_d
Living on the edge (with gas station sushi). Watch @sza's Food GUi-DE on Youtube now and secure your copy of the superstar’s i-D 376 magazine cover at the link in bio.
Is Brat Summer over? 🤔 I feel like that’s maybe the wrong question. An executive at a mass market denim brand once told me that they quietly always make every single silhouette of jeans—bootcut, skinny, whatever—despite the trend cycle because most shoppers wear the kind of jeans they wore in their 20s for the rest of their life. Seeing @charli_xcx perform the first of four sold out shows at Barclays had the brain-feel of this type of always-on nostalgia. It’s the same sensation you get falling asleep to that Curb Your Enthusiasm episode you’ve seen 600 times. So I guess to answer the question: It’s only over when you say it’s over. Xoxo @thomthomclub
7.82M
140K
769
11mo ago
i_d
Is Brat Summer over? 🤔 I feel like that’s maybe the wrong question. An executive at a mass market denim brand once told me that they quietly always make every single silhouette of jeans—bootcut, skinny, whatever—despite the trend cycle because most shoppers wear the kind of jeans they wore in their 20s for the rest of their life. Seeing @charli_xcx perform the first of four sold out shows at Barclays had the brain-feel of this type of always-on nostalgia. It’s the same sensation you get falling asleep to that Curb Your Enthusiasm episode you’ve seen 600 times. So I guess to answer the question: It’s only over when you say it’s over. Xoxo @thomthomclub
Coupling up and going exclusive is one thing, but as @tonilaites, @shakirakhan16, and @yasminpettet111 proved on @loveisland season 12, girl besties are always more valuable than a guy. At the link in bio, the people’s princesses reflect on their friendships, the gossip, and look ahead to life after the villa. Written by @hannainesflint Photography by @lolita___harley Styled by @samwknoll Hair by @clmorhair Makeup by @emmareganmakeup @ITV @itvxofficial
6.41M
256K
2.17K
8mo ago
i_d
Coupling up and going exclusive is one thing, but as @tonilaites, @shakirakhan16, and @yasminpettet111 proved on @loveisland season 12, girl besties are always more valuable than a guy. At the link in bio, the people’s princesses reflect on their friendships, the gossip, and look ahead to life after the villa. Written by @hannainesflint Photography by @lolita___harley Styled by @samwknoll Hair by @clmorhair Makeup by @emmareganmakeup @ITV @itvxofficial
Welcome to Puerto Rico, @badbunnypr is here to show you around. For the cover of i-D 375, we meet the superstar artist at the height of his hometown residency. See the full story at the link in bio. Video by @sarahloukiernan Photographed by @ryanmcginleystudios Written by @brujacore Styled by @thomthomclub Barber: @topher_trapbarber Nails: @misspinkgelbar Grooming: @mirnajose Tailor: @rebekahcarrucini Movement Director: @a_rucker Location: #MuseoCasaBlanca Production: @themorrisongroup Local Production: @worldjunkies Post Production: @twothreetwo_studio Thanks: @caribehilton
6.29M
612K
4.15K
7mo ago
i_d
Welcome to Puerto Rico, @badbunnypr is here to show you around. For the cover of i-D 375, we meet the superstar artist at the height of his hometown residency. See the full story at the link in bio. Video by @sarahloukiernan Photographed by @ryanmcginleystudios Written by @brujacore Styled by @thomthomclub Barber: @topher_trapbarber Nails: @misspinkgelbar Grooming: @mirnajose Tailor: @rebekahcarrucini Movement Director: @a_rucker Location: #MuseoCasaBlanca Production: @themorrisongroup Local Production: @worldjunkies Post Production: @twothreetwo_studio Thanks: @caribehilton
The queen of Americana @honeymoon at @ralphlauren’s Fall 2026 show in New York.
6.10M
37.1K
1.14K
2mo ago
i_d
The queen of Americana @honeymoon at @ralphlauren’s Fall 2026 show in New York.
Thank you @i_d for the cover. My debut album “I Barely Know Her” is out this Friday 8/22. Photographed by @brvceanderson.
5.89M
236K
1.54K
8mo ago
i_d
Thank you @i_d for the cover. My debut album “I Barely Know Her” is out this Friday 8/22. Photographed by @brvceanderson.
Last night, @hilaryduff returned to the concert stage for the first time in 18 years. The ‘Small Rooms, Big Nerves’ tour, Duff’s first stretch of shows since February of 2008, kicked off at London’s O2 Shephard’s Bush Empire before heading to North America for a string of sold-out performances across New York, Los Angeles, Toronto, and Las Vegas. Duff’s sixth studio album ‘Luck... or Something’ drops a month from today on February 20.
5.40M
227K
2.94K
3mo ago
i_d
Last night, @hilaryduff returned to the concert stage for the first time in 18 years. The ‘Small Rooms, Big Nerves’ tour, Duff’s first stretch of shows since February of 2008, kicked off at London’s O2 Shephard’s Bush Empire before heading to North America for a string of sold-out performances across New York, Los Angeles, Toronto, and Las Vegas. Duff’s sixth studio album ‘Luck... or Something’ drops a month from today on February 20.
Time is precious when the first day of fake spring hits. What’s on your to-do list when the weather finally breaks? We hit some of our favorite NYC neighborhood spots in the @asics_sportstyle GEL-NYC 2.0. See the full GUi-DE at the link in bio.
5.14M
2.47K
16
1mo ago
i_d
Time is precious when the first day of fake spring hits. What’s on your to-do list when the weather finally breaks? We hit some of our favorite NYC neighborhood spots in the @asics_sportstyle GEL-NYC 2.0. See the full GUi-DE at the link in bio.
Who is Tití? Penélope Cruz needs to know more. Watch @badbunnypr’s full i-D Asks featuring friends, fans, collaborators, and moreon YouTube now at the link in bio. Video by @_robinsonflorian Edited by @sarahloukiernan Photographed by @ryanmcginleystudios Written by @brujacore Styled by @thomthomclub Barber: @topher_trapbarber Nails: @misspinkgelbar Grooming: @mirnajose Tailor: @rebekahcarrucini Movement Director: @a_rucker Location: #MuseoCasaBlanca Production: @themorrisongroup Local Production: @worldjunkies Post Production: @twothreetwo_studio
4.76M
278K
2.29K
7mo ago
i_d
Who is Tití? Penélope Cruz needs to know more. Watch @badbunnypr’s full i-D Asks featuring friends, fans, collaborators, and moreon YouTube now at the link in bio. Video by @_robinsonflorian Edited by @sarahloukiernan Photographed by @ryanmcginleystudios Written by @brujacore Styled by @thomthomclub Barber: @topher_trapbarber Nails: @misspinkgelbar Grooming: @mirnajose Tailor: @rebekahcarrucini Movement Director: @a_rucker Location: #MuseoCasaBlanca Production: @themorrisongroup Local Production: @worldjunkies Post Production: @twothreetwo_studio
@zaralarsson got her start as the precocious 10-year-old winner of the Swedish version of “Got Talent.” She went on to spend the ages of 11 to 26 putting out a variety of hits and became a record-shattering bestseller in Sweden. There have been euphoric moments, and times she almost quit. What’s changed is the amount of control Larsson has. In 2022, Larsson bought back her masters and launched her own production company, Sommer House. She’s Grammy-nominated for her song “Midnight Sun”and is between legs on her tour while working on the deluxe edition of her album. Compared to the Zara Larsson of five years ago, it feels like she’s ageing in reverse, having shed the weight of external expectation. For her digital cover of i-D, we catch up with the Swedish star to break down her meteoric break through. Photographed by @yasminediba Styled by @mimi.wade Written by @nrips Video by @norabermansurprise Hair: @fitchlunarhair Makeup: @kalikennedy Nails: @nailsxanalysse Set Design: @lizzielang Prop Stylist: @peter_gueracague Production: @themorrisongroup Post Production: @camerin.stoldt
4.24M
170K
647
2mo ago
i_d
@zaralarsson got her start as the precocious 10-year-old winner of the Swedish version of “Got Talent.” She went on to spend the ages of 11 to 26 putting out a variety of hits and became a record-shattering bestseller in Sweden. There have been euphoric moments, and times she almost quit. What’s changed is the amount of control Larsson has. In 2022, Larsson bought back her masters and launched her own production company, Sommer House. She’s Grammy-nominated for her song “Midnight Sun”and is between legs on her tour while working on the deluxe edition of her album. Compared to the Zara Larsson of five years ago, it feels like she’s ageing in reverse, having shed the weight of external expectation. For her digital cover of i-D, we catch up with the Swedish star to break down her meteoric break through. Photographed by @yasminediba Styled by @mimi.wade Written by @nrips Video by @norabermansurprise Hair: @fitchlunarhair Makeup: @kalikennedy Nails: @nailsxanalysse Set Design: @lizzielang Prop Stylist: @peter_gueracague Production: @themorrisongroup Post Production: @camerin.stoldt
After 12 seasons of @loveisland, only 13 relationships have stood the test of time in the real world. @tonilaites, @shakirakhan16, and @yasminpettet111 are hoping their connections with their respective partners will too but their fellowship was the real love story; gal pals whose unique personalities and idiosyncrasies proved a winning formula for female friendship. And what would a friendship group be without a singular group chat name? “‘The Outcasts’ is what we use,” says Pettet. At the link in bio, the people’s princesses look back on their Majorcan quest for love and friendship. Written by @hannainesflint Photography by @lolita___harley Styled by @samwknoll Hair by @clmorhair Makeup by @emmareganmakeup
4.18M
167K
759
8mo ago
i_d
After 12 seasons of @loveisland, only 13 relationships have stood the test of time in the real world. @tonilaites, @shakirakhan16, and @yasminpettet111 are hoping their connections with their respective partners will too but their fellowship was the real love story; gal pals whose unique personalities and idiosyncrasies proved a winning formula for female friendship. And what would a friendship group be without a singular group chat name? “‘The Outcasts’ is what we use,” says Pettet. At the link in bio, the people’s princesses look back on their Majorcan quest for love and friendship. Written by @hannainesflint Photography by @lolita___harley Styled by @samwknoll Hair by @clmorhair Makeup by @emmareganmakeup
Anyone who forges a new path in the world is bound to face skepticism, but when someone eventually proves themselves, public opinion doesn’t just shift—it flips completely. @katseyeworld is representative of a generation that resists categorisation by one identity, one language, or one nation. The world’s first global girl group once raised eyebrows, but after two years, two EPs, and over 30 million followers, no one questions KATSEYE’s power anymore. For the i-D 375, @hyunji_nam sits down with the global supergroup to talk mental health, corpsing on camera, and what’s next. See more at the link in bio. Photographed by @christiansoria_ Styled by @lisajarvis_stylist Written by @hyunji_nam Hair: @jaime.creates Makeup: @becomingeden Nails: @meechynails Set Design: @wanenmacherstudios Tailor: @thezaksteam Production: @themorrisongroup Post Production: @rukapixstudio Location: @bltstudios Hospitality: @lermitagebh Special Thanks: @theofficialpandora
4.11M
164K
426
6mo ago
i_d
Anyone who forges a new path in the world is bound to face skepticism, but when someone eventually proves themselves, public opinion doesn’t just shift—it flips completely. @katseyeworld is representative of a generation that resists categorisation by one identity, one language, or one nation. The world’s first global girl group once raised eyebrows, but after two years, two EPs, and over 30 million followers, no one questions KATSEYE’s power anymore. For the i-D 375, @hyunji_nam sits down with the global supergroup to talk mental health, corpsing on camera, and what’s next. See more at the link in bio. Photographed by @christiansoria_ Styled by @lisajarvis_stylist Written by @hyunji_nam Hair: @jaime.creates Makeup: @becomingeden Nails: @meechynails Set Design: @wanenmacherstudios Tailor: @thezaksteam Production: @themorrisongroup Post Production: @rukapixstudio Location: @bltstudios Hospitality: @lermitagebh Special Thanks: @theofficialpandora

i-D (@i_d) Instagram Stats & Analytics

i-D (@i_d) has 2.43M Instagram followers with a 3.33% engagement rate over the past 12 months. Across 1.71K posts, i-D received 22.6M total likes and 203M impressions, averaging 13.2K likes per post. This page tracks i-D's performance metrics, top content, and engagement trends — updated daily.

i-D (@i_d) Instagram Analytics FAQ

How many Instagram followers does i-D have?+
i-D (@i_d) has 2.43M Instagram followers as of April 2026.
What is i-D's Instagram engagement rate?+
i-D's Instagram engagement rate is 3.33% over the last 12 months, based on 1.71K posts.
How many likes does i-D get on Instagram?+
i-D received 22.6M total likes across 1.71K posts in the last 12 months, averaging 13.2K likes per post.
How many Instagram impressions does i-D get?+
i-D's Instagram content generated 203M total impressions over the last 12 months.