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followers
2.42M
impressions
629M
likes
23.4M
comments
182K
posts
1.71K
engagement
3.31%
emv
$18.7M
Average per post
369K
Key Metrics
Impressions
monthly
Distributions
Content
21.6M
866K
4.60K
2mo ago
i_d
@cortis do K-pop differently.
For the digital cover of i-D, we meet the five guys who can write, strum, harmonise, choreograph, creative direct, get a fit off, and win the hearts and minds of K-pop stans everywhere.
See more at the link in bio.
Photographed by @johnyuyi
Styled by @clare_byrne
Written by @hyunji_nam
Hair: @hikaruhirano
Makeup: @gracegraceahn
Nails: @sojinails
Set Design: @frostys.co
Tailor: @costumer.shirlee
Production: @perfectprojects_
Location: @agpwest
18.0M
719K
1.82K
8mo ago
i_d
120,000 applicants, six members, one Netflix series, two EPs, and one goal—world domination.
For the digital cover of i-D, say hello to @katseyeworld. See more at the link in bio.
Photographed by @christiansoria_
Styled by @lisajarvis_stylist
Written by @hyunji_nam
Hair: @jaime.creates
Makeup: @becomingeden
Nails: @meechynails
Set Design: @wanenmacherstudios
Tailor: @thezaksteam
Production: @themorrisongroup
Post Production: @rukapixstudio
Location: @bltstudios
Hospitality: @lermitagebh
Special Thanks: @theofficialpandora
16.6M
663K
1.14K
8mo ago
i_d
“No matter what, I’ll always be an artist first.”
@daniela_avanzini for i-D 375. See more at the link in bio.
Photographed by @christiansoria_
Styled by @lisajarvis_stylist
Written by @hyunji_nam
Hair: @jaime.creates
Makeup: @becomingeden
Nails: @meechynails
Set Design: @wanenmacherstudios
Tailor: @thezaksteam
Production: @themorrisongroup
Post Production: @rukapixstudio
Location: @bltstudios
Hospitality: @lermitagebh
Special Thanks: @theofficialpandora
13.9M
556K
361
4mo ago
i_d
Happy birthday to the one and only @roses_are_rosie 🖤 To celebrate the k-pop superstar's day, revisit her cover story from the limited edition i-D zine at the link in bio.
12.2M
486K
1.19K
2mo ago
i_d
After writing over 300 songs for their debut album, @cortis has created a blueprint for pop’s next generation, unfolding in real time.
For the digital cover of i-D, the group looks ahead to their new era for 2026. See more at the link in bio.
Photographed by @johnyuyi
Styled by @ clare_byrne
Written by @hyunji_nam
Hair: @hikaruhirano
Makeup: @gracegraceahn
Nails: @sojinails
Set Design: @frostys.co
Tailor: @costumer.shirlee
Production: @perfectprojects_
Location: @agpwest
12.0M
479K
802
8mo ago
i_d
Kesha is the source!
@lararajj for i-D 375. See more at the link in bio.
Photographed by @christiansoria_
Styled by @lisajarvis_stylist
Written by @hyunji_nam
Hair: @jaime.creates
Makeup: @becomingeden
Nails: @meechynails
Set Design: @wanenmacherstudios
Tailor: @thezaksteam
Video: @norabermansurprise
Production: @themorrisongroup
Post Production: @rukapixstudio
Location: @bltstudios
Hospitality: @lermitagebh
Special Thanks: @theofficialpandora
9.08M
363K
498
8mo ago
i_d
What’s next? Anything.
@meganskiendiel for i-D 375. See more at the link in bio.
Photographed by @christiansoria_
Styled by @lisajarvis_stylist
Written by @hyunji_nam
Hair: @jaime.creates
Makeup: @becomingeden
Nails: @meechynails
Set Design: @wanenmacherstudios
Tailor: @thezaksteam
Video: @norabermansurprise
Production: @themorrisongroup
Post Production: @rukapixstudio
Location: @bltstudios
Hospitality: @lermitagebh
Special Thanks: @theofficialpandora
8.83M
463K
4.18K
3mo ago
i_d
Living on the edge (with gas station sushi).
Watch @sza's Food GUi-DE on Youtube now and secure your copy of the superstar’s i-D 376 magazine cover at the link in bio.
8.67M
54.8K
291
11mo ago
i_d
Fashion’s best friend @sabrinacarpenter at the @dior show wearing an homage to the New Look.
Video by @cris.fragkou
6.41M
256K
2.17K
10mo ago
i_d
Coupling up and going exclusive is one thing, but as @tonilaites, @shakirakhan16, and @yasminpettet111 proved on @loveisland season 12, girl besties are always more valuable than a guy.
At the link in bio, the people’s princesses reflect on their friendships, the gossip, and look ahead to life after the villa.
Written by @hannainesflint
Photography by @lolita___harley
Styled by @samwknoll
Hair by @clmorhair
Makeup by @emmareganmakeup
@ITV @itvxofficial
6.29M
611K
4.14K
9mo ago
i_d
Welcome to Puerto Rico, @badbunnypr is here to show you around.
For the cover of i-D 375, we meet the superstar artist at the height of his hometown residency.
See the full story at the link in bio.
Video by @sarahloukiernan
Photographed by @ryanmcginleystudios
Written by @brujacore
Styled by @thomthomclub
Barber: @topher_trapbarber
Nails: @misspinkgelbar
Grooming: @mirnajose
Tailor: @rebekahcarrucini
Movement Director: @a_rucker
Location: #MuseoCasaBlanca
Production: @themorrisongroup
Local Production: @worldjunkies
Post Production: @twothreetwo_studio
Thanks: @caribehilton
6.11M
37.1K
1.14K
4mo ago
i_d
The queen of Americana @honeymoon at @ralphlauren’s Fall 2026 show in New York.
5.91M
236K
1.53K
10mo ago
i_d
Thank you @i_d for the cover. My debut album “I Barely Know Her” is out this Friday 8/22.
Photographed by @brvceanderson.
5.41M
226K
2.94K
5mo ago
i_d
Last night, @hilaryduff returned to the concert stage for the first time in 18 years.
The ‘Small Rooms, Big Nerves’ tour, Duff’s first stretch of shows since February of 2008, kicked off at London’s O2 Shephard’s Bush Empire before heading to North America for a string of sold-out performances across New York, Los Angeles, Toronto, and Las Vegas.
Duff’s sixth studio album ‘Luck... or Something’ drops a month from today on February 20.
5.14M
2.47K
16
3mo ago
i_d
Time is precious when the first day of fake spring hits. What’s on your to-do list when the weather finally breaks?
We hit some of our favorite NYC neighborhood spots in the @asics_sportstyle GEL-NYC 2.0. See the full GUi-DE at the link in bio.
5.06M
284K
2.47K
9mo ago
i_d
Who is Tití? Penélope Cruz needs to know more.
Watch @badbunnypr’s full i-D Asks featuring friends, fans, collaborators, and moreon YouTube now at the link in bio.
Video by @_robinsonflorian
Edited by @sarahloukiernan
Photographed by @ryanmcginleystudios
Written by @brujacore
Styled by @thomthomclub
Barber: @topher_trapbarber
Nails: @misspinkgelbar
Grooming: @mirnajose
Tailor: @rebekahcarrucini
Movement Director: @a_rucker
Location: #MuseoCasaBlanca
Production: @themorrisongroup
Local Production: @worldjunkies
Post Production: @twothreetwo_studio
4.26M
369
10
1mo ago
i_d
i-D went behind the scenes with @harry_lambert and @calumharper as they fitted Calum’s suit for the Devil Wears Prada 2 Premiere—inspired by one of pop culture’s most iconic characters, Mickey Mouse.
4.25M
170K
646
4mo ago
i_d
@zaralarsson got her start as the precocious 10-year-old winner of the Swedish version of “Got Talent.” She went on to spend the ages of 11 to 26 putting out a
variety of hits and became a record-shattering bestseller in Sweden.
There have been euphoric moments, and times she almost quit. What’s changed is the amount of control Larsson has.
In 2022, Larsson bought back her masters and launched her own production company, Sommer House. She’s Grammy-nominated for her song “Midnight Sun”and is between legs on her tour while working on the deluxe edition of her album.
Compared to the Zara Larsson of five years ago, it feels like she’s ageing in reverse, having shed the weight of external expectation. For her digital cover of i-D, we catch up with the Swedish star to break down her meteoric break through.
Photographed by @yasminediba
Styled by @mimi.wade
Written by @nrips
Video by @norabermansurprise
Hair: @fitchlunarhair
Makeup: @kalikennedy
Nails: @nailsxanalysse
Set Design: @lizzielang
Prop Stylist: @peter_gueracague
Production: @themorrisongroup
Post Production: @camerin.stoldt
4.18M
167K
758
10mo ago
i_d
After 12 seasons of @loveisland, only 13 relationships have stood the test of time in the real world.
@tonilaites, @shakirakhan16, and @yasminpettet111 are hoping their connections with their respective partners will too but their fellowship was the real love story; gal pals whose unique personalities and idiosyncrasies proved a winning formula for female friendship.
And what would a friendship group be without a singular group chat name? “‘The Outcasts’ is what we use,” says Pettet.
At the link in bio, the people’s princesses look back on their Majorcan quest for love and friendship.
Written by @hannainesflint
Photography by @lolita___harley
Styled by @samwknoll
Hair by @clmorhair
Makeup by @emmareganmakeup
4.10M
164K
425
8mo ago
i_d
Anyone who forges a new path in the world is bound to face skepticism, but when someone eventually proves themselves, public opinion doesn’t just shift—it flips completely.
@katseyeworld is representative of a generation that resists categorisation by one identity, one language, or one nation. The world’s first global girl group once raised eyebrows, but after two years, two EPs, and over 30 million followers, no one questions KATSEYE’s power anymore.
For the i-D 375, @hyunji_nam sits down with the global supergroup to talk mental health, corpsing on camera, and what’s next. See more at the link in bio.
Photographed by @christiansoria_
Styled by @lisajarvis_stylist
Written by @hyunji_nam
Hair: @jaime.creates
Makeup: @becomingeden
Nails: @meechynails
Set Design: @wanenmacherstudios
Tailor: @thezaksteam
Production: @themorrisongroup
Post Production: @rukapixstudio
Location: @bltstudios
Hospitality: @lermitagebh
Special Thanks: @theofficialpandora
i-D (@i_d) Instagram Stats & Analytics
i-D (@i_d) has 2.42M Instagram followers with a 3.31% engagement rate over the past 12 months. Across 1.71K posts, i-D received 23.4M total likes and 238M impressions, averaging 13.7K likes per post. This page tracks i-D's performance metrics, top content, and engagement trends — updated daily.
i-D (@i_d) Instagram Analytics FAQ
How many Instagram followers does i-D have?+
i-D (@i_d) has 2.42M Instagram followers as of June 2026.
What is i-D's Instagram engagement rate?+
i-D's Instagram engagement rate is 3.31% over the last 12 months, based on 1.71K posts.
How many likes does i-D get on Instagram?+
i-D received 23.4M total likes across 1.71K posts in the last 12 months, averaging 13.7K likes per post.
How many Instagram impressions does i-D get?+
i-D's Instagram content generated 238M total impressions over the last 12 months.