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10.3M
impressions
1.55B
likes
52.1M
comments
443K
posts
4.15K
engagement
2.08%
emv
$44.5M
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It finally happened! 😁 #F1 #RedBullRacing #ENHYPEN 📸 @ThommoGetty || @GettyImages
13.6M
545K
5.45K
12mo ago
hypebeast
It finally happened! 😁 #F1 #RedBullRacing #ENHYPEN 📸 @ThommoGetty || @GettyImages
We were invited to Swatch HQ for the unveiling of the @audemarspiguet x @swatch Royal Pop collection. The watches arrive in 8 distinct colorways and are a tribute to the iconic 1972 Royal Oak’s octagonal bezel and 8 screws. A new hand-wound SISTEM51 movement boasts a massive 90-hour power reserve, and is visible through a sapphire caseback. AP has committed 100% of their proceeds to fund initiatives to preserve rare watchmaking skills and foster young horological talent. Royal Pop will start selling at select Swatch stores globally from this Saturday, May 16. It is an in-store-only release, similar to the MoonSwatch and Scuba Fifty Fathoms, and is strictly limited to 1 watch per person, per day. Price: 350–375 CHF Video: Marc Wong/Hypebeast
13.2M
232K
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4mo ago
hypebeast
We were invited to Swatch HQ for the unveiling of the @audemarspiguet x @swatch Royal Pop collection. The watches arrive in 8 distinct colorways and are a tribute to the iconic 1972 Royal Oak’s octagonal bezel and 8 screws. A new hand-wound SISTEM51 movement boasts a massive 90-hour power reserve, and is visible through a sapphire caseback. AP has committed 100% of their proceeds to fund initiatives to preserve rare watchmaking skills and foster young horological talent. Royal Pop will start selling at select Swatch stores globally from this Saturday, May 16. It is an in-store-only release, similar to the MoonSwatch and Scuba Fifty Fathoms, and is strictly limited to 1 watch per person, per day. Price: 350–375 CHF Video: Marc Wong/Hypebeast
How I want my Valentine to look at me ❤️
10.3M
417K
3.48K
7mo ago
hypebeast
How I want my Valentine to look at me ❤️
@natanael_cano's return to his roots is getting closer and closer 🤠🔥⁠ ⁠ From multiple collaborations with @gabitoballesteros to appearances by @bajoperfiloficial_, @dan_sanchez_official, and more, Nata’s homecoming is imminent. ⁠ ⁠ ‘Natanael Cano Vol. 1’ will arrive with 15 tracks that signal Nata’s return to his regional Mexican roots, bringing him back to the sound that helped define his rise.⁠ ⁠ The album lands on streaming platforms on August 27. Take an exclusive look at the tracklist reveal with Hypebeast. Are you ready for Nata’s new era?⁠ ⁠ Photo: Natanael Cano⁠ ⁠ ---⁠ ⁠ El regreso de @natanael_cano a sus raíces está cada vez más cerca 🤠🔥⁠ ⁠ Con múltiples colaboraciones junto a @gabitoballesteros y apariciones de @bajoperfiloficial_, @dan_sanchez_official y más, el regreso de Nata está por llegar. 'Natanael Cano Vol. 1' contará con 15 temas que marcan el regreso de Nata al regional mexicano y al sonido que lo convirtió en uno de los nombres más importantes del género.⁠ ⁠ El álbum llegará a plataformas digitales este 27 de agosto. Toma una mirada exclusiva a la lista de canciones con Hypebeast. ¿Estás listo/a para la nueva era de Nata?⁠ ⁠ Foto: Natanael Cano
8.80M
352K
1.67K
1mo ago
hypebeast
@natanael_cano's return to his roots is getting closer and closer 🤠🔥⁠ ⁠ From multiple collaborations with @gabitoballesteros to appearances by @bajoperfiloficial_, @dan_sanchez_official, and more, Nata’s homecoming is imminent. ⁠ ⁠ ‘Natanael Cano Vol. 1’ will arrive with 15 tracks that signal Nata’s return to his regional Mexican roots, bringing him back to the sound that helped define his rise.⁠ ⁠ The album lands on streaming platforms on August 27. Take an exclusive look at the tracklist reveal with Hypebeast. Are you ready for Nata’s new era?⁠ ⁠ Photo: Natanael Cano⁠ ⁠ ---⁠ ⁠ El regreso de @natanael_cano a sus raíces está cada vez más cerca 🤠🔥⁠ ⁠ Con múltiples colaboraciones junto a @gabitoballesteros y apariciones de @bajoperfiloficial_, @dan_sanchez_official y más, el regreso de Nata está por llegar. 'Natanael Cano Vol. 1' contará con 15 temas que marcan el regreso de Nata al regional mexicano y al sonido que lo convirtió en uno de los nombres más importantes del género.⁠ ⁠ El álbum llegará a plataformas digitales este 27 de agosto. Toma una mirada exclusiva a la lista de canciones con Hypebeast. ¿Estás listo/a para la nueva era de Nata?⁠ ⁠ Foto: Natanael Cano
Argentine GRAMMY nominee @nicki.nicole spoke with Hypebeast about her feelings before the Latin GRAMMYs and how music continues to surprise her. “Being here at the Latin GRAMMYs representing Argentina is a real honor and a pleasure.” Take a closer look above. Video: Hypebeast — La cantante argentina nominada al GRAMMY, @nicki.nicole, habló con Hypebeast sobre sus sentimientos antes de los Latin GRAMMYs y cómo su música la sigue sorprendiendo. “Estar acá en los Latin GRAMMYs representando a Argentina es un orgullo y un placer”. Mira más en el video arriba. Video: Hypebeast
8.47M
229K
895
10mo ago
hypebeast
Argentine GRAMMY nominee @nicki.nicole spoke with Hypebeast about her feelings before the Latin GRAMMYs and how music continues to surprise her. “Being here at the Latin GRAMMYs representing Argentina is a real honor and a pleasure.” Take a closer look above. Video: Hypebeast — La cantante argentina nominada al GRAMMY, @nicki.nicole, habló con Hypebeast sobre sus sentimientos antes de los Latin GRAMMYs y cómo su música la sigue sorprendiendo. “Estar acá en los Latin GRAMMYs representando a Argentina es un orgullo y un placer”. Mira más en el video arriba. Video: Hypebeast
A Pokeball-shaped hotel has landed in Tomakomai, Hokkaido 🇯🇵⚾ ️ Created by The @pokemon Company and @noteahotel_official to celebrate Pokémon’s 30th anniversary and the 3rd anniversary of @pokemonsleep_kabigon_officiak, the 3-meter spherical space features a circular bed and panoramic curved windows overlooking Hokkaido’s natural landscape. Video: Yuki Kawaguchi/Hypebeast
7.39M
196K
2.42K
2w ago
hypebeast
A Pokeball-shaped hotel has landed in Tomakomai, Hokkaido 🇯🇵⚾ ️ Created by The @pokemon Company and @noteahotel_official to celebrate Pokémon’s 30th anniversary and the 3rd anniversary of @pokemonsleep_kabigon_officiak, the 3-meter spherical space features a circular bed and panoramic curved windows overlooking Hokkaido’s natural landscape. Video: Yuki Kawaguchi/Hypebeast
For the Met Gala 2026 dress code “Fashion Is Art,” the carpet basically turned into a walking gallery, with guests pulling from paintings, sculptures, and everything in between. Some went near one-to-one, others flipped the reference into something more their own. We’ve compiled the artworks behind the looks so you can see what they were really tapping into. Which one caught your eye? Photo: Getty Images
5.82M
233K
1.15K
4mo ago
hypebeast
For the Met Gala 2026 dress code “Fashion Is Art,” the carpet basically turned into a walking gallery, with guests pulling from paintings, sculptures, and everything in between. Some went near one-to-one, others flipped the reference into something more their own. We’ve compiled the artworks behind the looks so you can see what they were really tapping into. Which one caught your eye? Photo: Getty Images
@rickowensonline’ SS27 blew @adidas way out of proportion 🎈 Inflatable puffers, ballooned silhouettes and oversized footwear marked the duo’s first collaboration in years. Video: Paul Heavener/Hypebeast
5.37M
40.4K
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3mo ago
hypebeast
@rickowensonline’ SS27 blew @adidas way out of proportion 🎈 Inflatable puffers, ballooned silhouettes and oversized footwear marked the duo’s first collaboration in years. Video: Paul Heavener/Hypebeast
@adidas athletes took all six podium spots at the Berlin Marathon today, all racing in the Adizero Adios Pro Evo 3. So what comes after a record-breaking shoe? Inside the adidas Innovation Lab, we got an early look at the Adizero Gearshift: a concept shoe that shifts its bending stiffness in real time, like changing gears on a bike. Instead of one static setting for an entire run, athletes can change how the shoe performs as their run progresses, switching between a stiff “attack” mode and a softer “cruise” mode. It’s being developed as two solutions. The mechanical version shifts with a push and slide of a button on the shoe and the electronic version connects to a watch. Both are in testing with adidas athletes, whose feedback on details like how quickly they can shift, weatherproofing, and GPS integration is shaping what comes next.
5.22M
170K
2.08K
1d ago
hypebeast
@adidas athletes took all six podium spots at the Berlin Marathon today, all racing in the Adizero Adios Pro Evo 3. So what comes after a record-breaking shoe? Inside the adidas Innovation Lab, we got an early look at the Adizero Gearshift: a concept shoe that shifts its bending stiffness in real time, like changing gears on a bike. Instead of one static setting for an entire run, athletes can change how the shoe performs as their run progresses, switching between a stiff “attack” mode and a softer “cruise” mode. It’s being developed as two solutions. The mechanical version shifts with a push and slide of a button on the shoe and the electronic version connects to a watch. Both are in testing with adidas athletes, whose feedback on details like how quickly they can shift, weatherproofing, and GPS integration is shaping what comes next.
Are you a fan of the @isseymiyakeofficial x @apple iPhone Pocket
5.21M
17.1K
1.18K
10mo ago
hypebeast
Are you a fan of the @isseymiyakeofficial x @apple iPhone Pocket
In-hand look at the new iPhone. 🍎📱
5.11M
64.7K
616
2w ago
hypebeast
In-hand look at the new iPhone. 🍎📱
End of an era. The dream is over 🇧🇷⁠ ⁠ Brazil's quest for a sixth World Cup is over after defeat to Norway, and it may also mark @neymarjr's final appearance on football's biggest stage. If this really was the last dance, what a legacy he leaves behind.⁠ ⁠ Photo: Getty Images
4.24M
170K
1.80K
2mo ago
hypebeast
End of an era. The dream is over 🇧🇷⁠ ⁠ Brazil's quest for a sixth World Cup is over after defeat to Norway, and it may also mark @neymarjr's final appearance on football's biggest stage. If this really was the last dance, what a legacy he leaves behind.⁠ ⁠ Photo: Getty Images
@jesusortizpazfr of @fuerzaregida touched down in Paris and started spending 🇫🇷💸 During Paris Fashion Week, the Regional Mexican star linked up with Hypebeast for a shopping spree at Gucci, where he put together a head-to-toe fit in under 30 minutes before blessing his crew with designer gifts. Watch the video above for an inside look at our day shopping with Jesús Ortiz Paz. Video: Hypebeast — @jesusortizpazfr de @fuerzaregida llegó a París listo para gastar 🇫🇷💸 Durante Paris Fashion Week, la estrella del regional mexicano se unió a Hypebeast para un día de compras en Gucci, donde armó un fit de pies a cabeza en menos de 30 minutos antes de consentir a su crew con regalos de diseñador. Dale play al video de arriba para ver cómo fue nuestra experiencia de shopping junto a Jesús Ortiz Paz. Video: Hypebeast
4.15M
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2mo ago
hypebeast
@jesusortizpazfr of @fuerzaregida touched down in Paris and started spending 🇫🇷💸 During Paris Fashion Week, the Regional Mexican star linked up with Hypebeast for a shopping spree at Gucci, where he put together a head-to-toe fit in under 30 minutes before blessing his crew with designer gifts. Watch the video above for an inside look at our day shopping with Jesús Ortiz Paz. Video: Hypebeast — @jesusortizpazfr de @fuerzaregida llegó a París listo para gastar 🇫🇷💸 Durante Paris Fashion Week, la estrella del regional mexicano se unió a Hypebeast para un día de compras en Gucci, donde armó un fit de pies a cabeza en menos de 30 minutos antes de consentir a su crew con regalos de diseñador. Dale play al video de arriba para ver cómo fue nuestra experiencia de shopping junto a Jesús Ortiz Paz. Video: Hypebeast
In the chaos of Metro Manila traffic, one vehicle always stands out: the jeepney. Originally built from surplus Willys Jeeps left behind after World War II, Filipino builders stretched and modified them into shared taxis that could carry multiple families across the city. Chrome grilles, hand-painted lettering, Catholic imagery, pop culture graphics and bright colors cover nearly every surface. A typical jeepney carries around 20 passengers, with riders passing their fare down the line to the driver as it weaves through some of the most congested streets in the world. Credits: Mike Steyels, @jilson.tiu / Neocha Victor Platon / Out There Travel
4.12M
165K
347
6mo ago
hypebeast
In the chaos of Metro Manila traffic, one vehicle always stands out: the jeepney. Originally built from surplus Willys Jeeps left behind after World War II, Filipino builders stretched and modified them into shared taxis that could carry multiple families across the city. Chrome grilles, hand-painted lettering, Catholic imagery, pop culture graphics and bright colors cover nearly every surface. A typical jeepney carries around 20 passengers, with riders passing their fare down the line to the driver as it weaves through some of the most congested streets in the world. Credits: Mike Steyels, @jilson.tiu / Neocha Victor Platon / Out There Travel
Checkout the @hermes boombox bag that caught the eyes of audiences at Véronique Nichanian’s final show for the house. The bag arrived on the runway in a black and brown leather iteration featuring workable dials and even a cassette wallet that fits into the piece. Take a look here.
4.11M
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8mo ago
hypebeast
Checkout the @hermes boombox bag that caught the eyes of audiences at Véronique Nichanian’s final show for the house. The bag arrived on the runway in a black and brown leather iteration featuring workable dials and even a cassette wallet that fits into the piece. Take a look here.
No words for this one… just @alysaxliu and @zendaya becoming besties at @louisvuitton FW26 Video: Hypebae
4.06M
316K
640
6mo ago
hypebeast
No words for this one… just @alysaxliu and @zendaya becoming besties at @louisvuitton FW26 Video: Hypebae
We caught up with global superstar and longtime house ambassador @jennierubyjane at the @chanelofficial 2026 Métiers d’art replica show in Seoul 🏛️🇰🇷 Video: Joyce Li/Hypebeast
3.86M
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4mo ago
hypebeast
We caught up with global superstar and longtime house ambassador @jennierubyjane at the @chanelofficial 2026 Métiers d’art replica show in Seoul 🏛️🇰🇷 Video: Joyce Li/Hypebeast
Jaden Smith (@c.syresmith) wants you to rethink what a dress shoe can be. Fresh from Paris, he takes us through his latest @christianlouboutin SS27 collection, featuring surrealist toe-cap silhouettes, red claw-foot designs and the TCT Christian Louboutin High Hiker, inspired by his sister’s love of hiking.
3.82M
132K
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3mo ago
hypebeast
Jaden Smith (@c.syresmith) wants you to rethink what a dress shoe can be. Fresh from Paris, he takes us through his latest @christianlouboutin SS27 collection, featuring surrealist toe-cap silhouettes, red claw-foot designs and the TCT Christian Louboutin High Hiker, inspired by his sister’s love of hiking.
The next big automotive film – 'Drifter' – is coming soon, and we got the first exclusive look at the hero car for the blockbuster movie: meet ‘Lola.’⁠ ⁠ 'Drifter' – an upcoming feature film by actor and director @sungkangsta ('The Fast & The Furious' franchise, 'Weekend in Taipei') – is an underdog story of sorts, with Sung playing the main character who discovers his passion and skill in the art of drifting while working at his local race circuit. As you’d expect from a feature film with high speed stunts and precise coordination of driving, the cars in it need to be built to spec, made to endure, and stylized to leave a lasting impression.⁠ ⁠ We were invited to preview the car in question – the @toyota AE86 hero car for the film. ‘Lola’ – Sung’s naming of the car that’s based off of the domestic ‘Corolla’ name for the AE86 here in the States – is a Rocket Bunny widebody-converted example of the classic and now cult-favorite ‘Hachiroku.’ ⁠ During our private invite, a second project car – @discoverlexus‘ AE86 BEV Concept – joined in parallel, ultimately exploring the dichotomy of possibilities for the classic Hachiroku. ⁠ Sung confirmed what we were thinking when we first heard about 'Drifter' – it’s not a movie about drifting if it doesn’t have an 86 in it. “For 'Drifter,' it was the only choice for our hero car. It’s a 1986 GTS Corolla that starts stock and evolves throughout the film: first as a simple drift beater, then a budget build, and finally this fully built version.”⁠ ⁠ Check out more photos and details about the hero car and film via our link in bio.⁠ ⁠ Photos/Video: @renz.jpg / @samxrojas
3.80M
152K
680
11mo ago
hypebeast
The next big automotive film – 'Drifter' – is coming soon, and we got the first exclusive look at the hero car for the blockbuster movie: meet ‘Lola.’⁠ ⁠ 'Drifter' – an upcoming feature film by actor and director @sungkangsta ('The Fast & The Furious' franchise, 'Weekend in Taipei') – is an underdog story of sorts, with Sung playing the main character who discovers his passion and skill in the art of drifting while working at his local race circuit. As you’d expect from a feature film with high speed stunts and precise coordination of driving, the cars in it need to be built to spec, made to endure, and stylized to leave a lasting impression.⁠ ⁠ We were invited to preview the car in question – the @toyota AE86 hero car for the film. ‘Lola’ – Sung’s naming of the car that’s based off of the domestic ‘Corolla’ name for the AE86 here in the States – is a Rocket Bunny widebody-converted example of the classic and now cult-favorite ‘Hachiroku.’ ⁠ During our private invite, a second project car – @discoverlexus‘ AE86 BEV Concept – joined in parallel, ultimately exploring the dichotomy of possibilities for the classic Hachiroku. ⁠ Sung confirmed what we were thinking when we first heard about 'Drifter' – it’s not a movie about drifting if it doesn’t have an 86 in it. “For 'Drifter,' it was the only choice for our hero car. It’s a 1986 GTS Corolla that starts stock and evolves throughout the film: first as a simple drift beater, then a budget build, and finally this fully built version.”⁠ ⁠ Check out more photos and details about the hero car and film via our link in bio.⁠ ⁠ Photos/Video: @renz.jpg / @samxrojas
Yayoi Kusama, one of the most defining artists of the contemporary era, has died at 97.⁠ ⁠ Across more than seven decades, Kusama transformed deeply personal ideas into a visual language recognized around the world. Her polka dots, pumpkins and Infinity Mirror Rooms became more than signatures, shaping how generations encountered and experienced contemporary art.⁠ ⁠ Kusama passed away on August 14, with a private funeral held for close relatives. A memorial gathering will be held at a later date, according to Ota Fine Arts.⁠ ⁠ Kusama leaves behind a body of work that remains unmistakably her own.⁠ Photo: Yayoi Kusama
3.80M
152K
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1mo ago
hypebeast
Yayoi Kusama, one of the most defining artists of the contemporary era, has died at 97.⁠ ⁠ Across more than seven decades, Kusama transformed deeply personal ideas into a visual language recognized around the world. Her polka dots, pumpkins and Infinity Mirror Rooms became more than signatures, shaping how generations encountered and experienced contemporary art.⁠ ⁠ Kusama passed away on August 14, with a private funeral held for close relatives. A memorial gathering will be held at a later date, according to Ota Fine Arts.⁠ ⁠ Kusama leaves behind a body of work that remains unmistakably her own.⁠ Photo: Yayoi Kusama

HYPEBEAST (@hypebeast) Instagram Stats & Analytics

HYPEBEAST (@hypebeast) has 10.3M Instagram followers with a 2.08% engagement rate over the past 12 months. Across 4.15K posts, HYPEBEAST received 52.1M total likes and 1.55B impressions, averaging 12.6K likes per post. This page tracks HYPEBEAST's performance metrics, top content, and engagement trends — updated daily.

HYPEBEAST (@hypebeast) Instagram Analytics FAQ

How many Instagram followers does HYPEBEAST have?+
HYPEBEAST (@hypebeast) has 10.3M Instagram followers as of September 2026.
What is HYPEBEAST's Instagram engagement rate?+
HYPEBEAST's Instagram engagement rate is 2.08% over the last 12 months, based on 4.15K posts.
How many likes does HYPEBEAST get on Instagram?+
HYPEBEAST received 52.1M total likes across 4.15K posts in the last 12 months, averaging 12.6K likes per post.
How many Instagram impressions does HYPEBEAST get?+
HYPEBEAST's Instagram content generated 1.55B total impressions over the last 12 months.
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