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followers
10.3M
impressions
1.60B
likes
53.7M
comments
436K
posts
4.18K
engagement
1.97%
emv
$45.9M
Average per post
382K

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Top Content

It finally happened! 😁 #F1 #RedBullRacing #ENHYPEN 📸 @ThommoGetty || @GettyImages
13.7M
546K
5.46K
10mo ago
hypebeast
It finally happened! 😁 #F1 #RedBullRacing #ENHYPEN 📸 @ThommoGetty || @GettyImages
Hey, can I get a…?
13.4M
266K
898
10mo ago
hypebeast
Hey, can I get a…?
We were invited to Swatch HQ for the unveiling of the @audemarspiguet x @swatch Royal Pop collection. The watches arrive in 8 distinct colorways and are a tribute to the iconic 1972 Royal Oak’s octagonal bezel and 8 screws. A new hand-wound SISTEM51 movement boasts a massive 90-hour power reserve, and is visible through a sapphire caseback. AP has committed 100% of their proceeds to fund initiatives to preserve rare watchmaking skills and foster young horological talent. Royal Pop will start selling at select Swatch stores globally from this Saturday, May 16. It is an in-store-only release, similar to the MoonSwatch and Scuba Fifty Fathoms, and is strictly limited to 1 watch per person, per day. Price: 350–375 CHF Video: Marc Wong/Hypebeast
13.2M
232K
6.07K
2mo ago
hypebeast
We were invited to Swatch HQ for the unveiling of the @audemarspiguet x @swatch Royal Pop collection. The watches arrive in 8 distinct colorways and are a tribute to the iconic 1972 Royal Oak’s octagonal bezel and 8 screws. A new hand-wound SISTEM51 movement boasts a massive 90-hour power reserve, and is visible through a sapphire caseback. AP has committed 100% of their proceeds to fund initiatives to preserve rare watchmaking skills and foster young horological talent. Royal Pop will start selling at select Swatch stores globally from this Saturday, May 16. It is an in-store-only release, similar to the MoonSwatch and Scuba Fifty Fathoms, and is strictly limited to 1 watch per person, per day. Price: 350–375 CHF Video: Marc Wong/Hypebeast
How I want my Valentine to look at me ❤️
10.3M
420K
3.49K
5mo ago
hypebeast
How I want my Valentine to look at me ❤️
The iPhone Air is officially here!
9.51M
102K
2.18K
10mo ago
hypebeast
The iPhone Air is officially here!
Argentine GRAMMY nominee @nicki.nicole spoke with Hypebeast about her feelings before the Latin GRAMMYs and how music continues to surprise her. “Being here at the Latin GRAMMYs representing Argentina is a real honor and a pleasure.” Take a closer look above. Video: Hypebeast — La cantante argentina nominada al GRAMMY, @nicki.nicole, habló con Hypebeast sobre sus sentimientos antes de los Latin GRAMMYs y cómo su música la sigue sorprendiendo. “Estar acá en los Latin GRAMMYs representando a Argentina es un orgullo y un placer”. Mira más en el video arriba. Video: Hypebeast
8.41M
229K
900
8mo ago
hypebeast
Argentine GRAMMY nominee @nicki.nicole spoke with Hypebeast about her feelings before the Latin GRAMMYs and how music continues to surprise her. “Being here at the Latin GRAMMYs representing Argentina is a real honor and a pleasure.” Take a closer look above. Video: Hypebeast — La cantante argentina nominada al GRAMMY, @nicki.nicole, habló con Hypebeast sobre sus sentimientos antes de los Latin GRAMMYs y cómo su música la sigue sorprendiendo. “Estar acá en los Latin GRAMMYs representando a Argentina es un orgullo y un placer”. Mira más en el video arriba. Video: Hypebeast
This isn’t your typical K-Pop debut. Five different worlds collide into one explosive universe. The co-ed quintet @allday_project brings together a signature choreographer, a well-known trainee, a modern dancer, a Columbia University student, and a rap competition finalist — members who have already made their mark in their own fields. Skipping the traditional trainee system, they’re creating music that’s raw, bold, and entirely their own. Link in bio to discover the chemistry of ALLDAY PROJECT in our full interview. Photo: Seunghoon Jeong
8.35M
334K
756
11mo ago
hypebeast
This isn’t your typical K-Pop debut. Five different worlds collide into one explosive universe. The co-ed quintet @allday_project brings together a signature choreographer, a well-known trainee, a modern dancer, a Columbia University student, and a rap competition finalist — members who have already made their mark in their own fields. Skipping the traditional trainee system, they’re creating music that’s raw, bold, and entirely their own. Link in bio to discover the chemistry of ALLDAY PROJECT in our full interview. Photo: Seunghoon Jeong
For the Met Gala 2026 dress code “Fashion Is Art,” the carpet basically turned into a walking gallery, with guests pulling from paintings, sculptures, and everything in between. Some went near one-to-one, others flipped the reference into something more their own. We’ve compiled the artworks behind the looks so you can see what they were really tapping into. Which one caught your eye? Photo: Getty Images
5.82M
233K
1.15K
2mo ago
hypebeast
For the Met Gala 2026 dress code “Fashion Is Art,” the carpet basically turned into a walking gallery, with guests pulling from paintings, sculptures, and everything in between. Some went near one-to-one, others flipped the reference into something more their own. We’ve compiled the artworks behind the looks so you can see what they were really tapping into. Which one caught your eye? Photo: Getty Images
Are you a fan of the @isseymiyakeofficial x @apple iPhone Pocket
5.21M
17.2K
1.19K
8mo ago
hypebeast
Are you a fan of the @isseymiyakeofficial x @apple iPhone Pocket
@rickowensonline’ SS27 blew @adidas way out of proportion 🎈 Inflatable puffers, ballooned silhouettes and oversized footwear marked the duo’s first collaboration in years. Video: Paul Heavener/Hypebeast
5.20M
38.2K
5.00K
1mo ago
hypebeast
@rickowensonline’ SS27 blew @adidas way out of proportion 🎈 Inflatable puffers, ballooned silhouettes and oversized footwear marked the duo’s first collaboration in years. Video: Paul Heavener/Hypebeast
Countdown begins 20..19..18… 🚨🚨🚨 stay close to your phone
4.35M
174K
840
10mo ago
hypebeast
Countdown begins 20..19..18… 🚨🚨🚨 stay close to your phone
End of an era. The dream is over 🇧🇷⁠ ⁠ Brazil's quest for a sixth World Cup is over after defeat to Norway, and it may also mark @neymarjr's final appearance on football's biggest stage. If this really was the last dance, what a legacy he leaves behind.⁠ ⁠ Photo: Getty Images
4.24M
170K
1.80K
3w ago
hypebeast
End of an era. The dream is over 🇧🇷⁠ ⁠ Brazil's quest for a sixth World Cup is over after defeat to Norway, and it may also mark @neymarjr's final appearance on football's biggest stage. If this really was the last dance, what a legacy he leaves behind.⁠ ⁠ Photo: Getty Images
@jesusortizpazfr of @fuerzaregida touched down in Paris and started spending 🇫🇷💸 During Paris Fashion Week, the Regional Mexican star linked up with Hypebeast for a shopping spree at Gucci, where he put together a head-to-toe fit in under 30 minutes before blessing his crew with designer gifts. Watch the video above for an inside look at our day shopping with Jesús Ortiz Paz. Video: Hypebeast — @jesusortizpazfr de @fuerzaregida llegó a París listo para gastar 🇫🇷💸 Durante Paris Fashion Week, la estrella del regional mexicano se unió a Hypebeast para un día de compras en Gucci, donde armó un fit de pies a cabeza en menos de 30 minutos antes de consentir a su crew con regalos de diseñador. Dale play al video de arriba para ver cómo fue nuestra experiencia de shopping junto a Jesús Ortiz Paz. Video: Hypebeast
4.14M
74.4K
321
3w ago
hypebeast
@jesusortizpazfr of @fuerzaregida touched down in Paris and started spending 🇫🇷💸 During Paris Fashion Week, the Regional Mexican star linked up with Hypebeast for a shopping spree at Gucci, where he put together a head-to-toe fit in under 30 minutes before blessing his crew with designer gifts. Watch the video above for an inside look at our day shopping with Jesús Ortiz Paz. Video: Hypebeast — @jesusortizpazfr de @fuerzaregida llegó a París listo para gastar 🇫🇷💸 Durante Paris Fashion Week, la estrella del regional mexicano se unió a Hypebeast para un día de compras en Gucci, donde armó un fit de pies a cabeza en menos de 30 minutos antes de consentir a su crew con regalos de diseñador. Dale play al video de arriba para ver cómo fue nuestra experiencia de shopping junto a Jesús Ortiz Paz. Video: Hypebeast
In the chaos of Metro Manila traffic, one vehicle always stands out: the jeepney. Originally built from surplus Willys Jeeps left behind after World War II, Filipino builders stretched and modified them into shared taxis that could carry multiple families across the city. Chrome grilles, hand-painted lettering, Catholic imagery, pop culture graphics and bright colors cover nearly every surface. A typical jeepney carries around 20 passengers, with riders passing their fare down the line to the driver as it weaves through some of the most congested streets in the world. Credits: Mike Steyels, @jilson.tiu / Neocha Victor Platon / Out There Travel
4.12M
165K
347
4mo ago
hypebeast
In the chaos of Metro Manila traffic, one vehicle always stands out: the jeepney. Originally built from surplus Willys Jeeps left behind after World War II, Filipino builders stretched and modified them into shared taxis that could carry multiple families across the city. Chrome grilles, hand-painted lettering, Catholic imagery, pop culture graphics and bright colors cover nearly every surface. A typical jeepney carries around 20 passengers, with riders passing their fare down the line to the driver as it weaves through some of the most congested streets in the world. Credits: Mike Steyels, @jilson.tiu / Neocha Victor Platon / Out There Travel
Checkout the @hermes boombox bag that caught the eyes of audiences at Véronique Nichanian’s final show for the house. The bag arrived on the runway in a black and brown leather iteration featuring workable dials and even a cassette wallet that fits into the piece. Take a look here.
4.11M
89.4K
2.82K
6mo ago
hypebeast
Checkout the @hermes boombox bag that caught the eyes of audiences at Véronique Nichanian’s final show for the house. The bag arrived on the runway in a black and brown leather iteration featuring workable dials and even a cassette wallet that fits into the piece. Take a look here.
No words for this one… just @alysaxliu and @zendaya becoming besties at @louisvuitton FW26 Video: Hypebae
4.06M
317K
640
4mo ago
hypebeast
No words for this one… just @alysaxliu and @zendaya becoming besties at @louisvuitton FW26 Video: Hypebae
We caught up with global superstar and longtime house ambassador @jennierubyjane at the @chanelofficial 2026 Métiers d’art replica show in Seoul 🏛️🇰🇷 Video: Joyce Li/Hypebeast
3.84M
207K
914
2mo ago
hypebeast
We caught up with global superstar and longtime house ambassador @jennierubyjane at the @chanelofficial 2026 Métiers d’art replica show in Seoul 🏛️🇰🇷 Video: Joyce Li/Hypebeast
The next big automotive film – 'Drifter' – is coming soon, and we got the first exclusive look at the hero car for the blockbuster movie: meet ‘Lola.’⁠ ⁠ 'Drifter' – an upcoming feature film by actor and director @sungkangsta ('The Fast & The Furious' franchise, 'Weekend in Taipei') – is an underdog story of sorts, with Sung playing the main character who discovers his passion and skill in the art of drifting while working at his local race circuit. As you’d expect from a feature film with high speed stunts and precise coordination of driving, the cars in it need to be built to spec, made to endure, and stylized to leave a lasting impression.⁠ ⁠ We were invited to preview the car in question – the @toyota AE86 hero car for the film. ‘Lola’ – Sung’s naming of the car that’s based off of the domestic ‘Corolla’ name for the AE86 here in the States – is a Rocket Bunny widebody-converted example of the classic and now cult-favorite ‘Hachiroku.’ ⁠ During our private invite, a second project car – @discoverlexus‘ AE86 BEV Concept – joined in parallel, ultimately exploring the dichotomy of possibilities for the classic Hachiroku. ⁠ Sung confirmed what we were thinking when we first heard about 'Drifter' – it’s not a movie about drifting if it doesn’t have an 86 in it. “For 'Drifter,' it was the only choice for our hero car. It’s a 1986 GTS Corolla that starts stock and evolves throughout the film: first as a simple drift beater, then a budget build, and finally this fully built version.”⁠ ⁠ Check out more photos and details about the hero car and film via our link in bio.⁠ ⁠ Photos/Video: @renz.jpg / @samxrojas
3.81M
152K
682
9mo ago
hypebeast
The next big automotive film – 'Drifter' – is coming soon, and we got the first exclusive look at the hero car for the blockbuster movie: meet ‘Lola.’⁠ ⁠ 'Drifter' – an upcoming feature film by actor and director @sungkangsta ('The Fast & The Furious' franchise, 'Weekend in Taipei') – is an underdog story of sorts, with Sung playing the main character who discovers his passion and skill in the art of drifting while working at his local race circuit. As you’d expect from a feature film with high speed stunts and precise coordination of driving, the cars in it need to be built to spec, made to endure, and stylized to leave a lasting impression.⁠ ⁠ We were invited to preview the car in question – the @toyota AE86 hero car for the film. ‘Lola’ – Sung’s naming of the car that’s based off of the domestic ‘Corolla’ name for the AE86 here in the States – is a Rocket Bunny widebody-converted example of the classic and now cult-favorite ‘Hachiroku.’ ⁠ During our private invite, a second project car – @discoverlexus‘ AE86 BEV Concept – joined in parallel, ultimately exploring the dichotomy of possibilities for the classic Hachiroku. ⁠ Sung confirmed what we were thinking when we first heard about 'Drifter' – it’s not a movie about drifting if it doesn’t have an 86 in it. “For 'Drifter,' it was the only choice for our hero car. It’s a 1986 GTS Corolla that starts stock and evolves throughout the film: first as a simple drift beater, then a budget build, and finally this fully built version.”⁠ ⁠ Check out more photos and details about the hero car and film via our link in bio.⁠ ⁠ Photos/Video: @renz.jpg / @samxrojas
Most animation has gone digital. @gorillaz went the other way.⁠ ⁠ The virtual band have spent decades building a universe where art direction moves alongside the music, a relationship the new short film pushes even further. Created with @thelineanimation, the project highlights how central animation has always been to the group's identity.⁠ ⁠ 'The Mountain, The Moon Cave and The Sad God' premieres on February 27 alongside Gorillaz’ ninth studio album.⁠ Photo: Gorillaz/THE LINE
3.60M
144K
573
5mo ago
hypebeast
Most animation has gone digital. @gorillaz went the other way.⁠ ⁠ The virtual band have spent decades building a universe where art direction moves alongside the music, a relationship the new short film pushes even further. Created with @thelineanimation, the project highlights how central animation has always been to the group's identity.⁠ ⁠ 'The Mountain, The Moon Cave and The Sad God' premieres on February 27 alongside Gorillaz’ ninth studio album.⁠ Photo: Gorillaz/THE LINE
Celebrating the 130th anniversary of @louisvuitton’s monogram 👀
3.59M
37.9K
960
6mo ago
hypebeast
Celebrating the 130th anniversary of @louisvuitton’s monogram 👀

HYPEBEAST (@hypebeast) Instagram Stats & Analytics

HYPEBEAST (@hypebeast) has 10.3M Instagram followers with a 1.97% engagement rate over the past 12 months. Across 4.18K posts, HYPEBEAST received 53.7M total likes and 497M impressions, averaging 12.8K likes per post. This page tracks HYPEBEAST's performance metrics, top content, and engagement trends — updated daily.

HYPEBEAST (@hypebeast) Instagram Analytics FAQ

How many Instagram followers does HYPEBEAST have?+
HYPEBEAST (@hypebeast) has 10.3M Instagram followers as of July 2026.
What is HYPEBEAST's Instagram engagement rate?+
HYPEBEAST's Instagram engagement rate is 1.97% over the last 12 months, based on 4.18K posts.
How many likes does HYPEBEAST get on Instagram?+
HYPEBEAST received 53.7M total likes across 4.18K posts in the last 12 months, averaging 12.8K likes per post.
How many Instagram impressions does HYPEBEAST get?+
HYPEBEAST's Instagram content generated 497M total impressions over the last 12 months.