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followers
4.85M
impressions
731M
likes
20.6M
comments
440K
posts
1.19K
engagement
2.58%
emv
$20.3M
Average per post
613K

Key Metrics

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Top Content

Buy shit from your friends businesses and try and get free shit from strangers.

Not the other way around.
6.67M
177K
1.89K
4mo ago
hormozi
Buy shit from your friends businesses and try and get free shit from strangers. Not the other way around.
Hiring talented people is one of the easiest 10x-100x ROI opportunities.

And there’s always underpriced talent.
6.56M
151K
2.61K
3mo ago
hormozi
Hiring talented people is one of the easiest 10x-100x ROI opportunities. And there’s always underpriced talent.
Alex and Leila Hormozi are going to be parents!

The Acquisition.com founders are expecting their first baby together, exclusively sharing the happy news and photos from their maternity shoot with PEOPLE. 

As they look forward to their baby on the way, the expectant parents explain that they are ready for all of the “highest highs to the lowest lows” that come with this new journey. 

Read more in our bio link. | 📷: Acquisition.com
5.70M
228K
13.1K
2mo ago
hormozi
Alex and Leila Hormozi are going to be parents! The Acquisition.com founders are expecting their first baby together, exclusively sharing the happy news and photos from their maternity shoot with PEOPLE. As they look forward to their baby on the way, the expectant parents explain that they are ready for all of the “highest highs to the lowest lows” that come with this new journey. Read more in our bio link. | 📷: Acquisition.com
Happy Valentine’s Day from the Hormozi’s

This is the story of how we met…
5.20M
63.7K
1.08K
5mo ago
hormozi
Happy Valentine’s Day from the Hormozi’s This is the story of how we met…
My mother died in an unexpected accident at her home on Friday night in Baltimore. 
I want to take a brief moment to honor her life.

She was admitted into the first ever female class at John’s Hopkins (a huge accomplishment, because before that, it was men only).

She ran a private eye surgery practice for years.

She went to Africa multiple times to operate on entire villages to literally heal the blind.

She helped anyone who didn’t have money - despite never having much of her own.

She gave her life to Christ when she was 42, and never looked back. She lived in God’s grace.

For the few who knew her, you know she was incredibly intelligent, kind, and unyielding in her faith and values.

She also loved me fiercely despite her difficulty showing it.

But she was always proud. Always available. Always genuine. And truly did not care what anyone thought besides Jesus.

Also…

She was a great stay at home movie date. We’d get double features on the weekends. And I’d get to pick one candy.

She was a great cook and liberal with her use of butter. I only found out as an adult that the proper way to make Mac n cheese was not simply “melt a stick of butter then add noodles & powder.” This method also applied to eggs, steak, most other things worth eating.

She could hold her liquor like a champ and was always down for a good time.

On her good days - she was honestly wonderful to be around.

That being said, she was also a terrible driver. She was disorganized, clumsy, could not remember where she put her keys, wallet, phone, shoes or whatever she was looking for - ever.

And she’d argue about anything.

And that was Florence.

No matter what you thought of her, she was consistent. And she bent for no one.

Florence was a ball of goodness that struggled to deal with the world around her. She suffered her own demons. And near the end was in great mental and physical pain.

Now that she has passed, her pain has ended. And she can finally reunite with her Creator. 

I hope her worldview is right and she is welcomed home in His arms with a message we’d all want: “well done my good and faithful servant.”

Maman, I will miss you.
3.94M
158K
13.0K
10mo ago
hormozi
My mother died in an unexpected accident at her home on Friday night in Baltimore. I want to take a brief moment to honor her life. She was admitted into the first ever female class at John’s Hopkins (a huge accomplishment, because before that, it was men only). She ran a private eye surgery practice for years. She went to Africa multiple times to operate on entire villages to literally heal the blind. She helped anyone who didn’t have money - despite never having much of her own. She gave her life to Christ when she was 42, and never looked back. She lived in God’s grace. For the few who knew her, you know she was incredibly intelligent, kind, and unyielding in her faith and values. She also loved me fiercely despite her difficulty showing it. But she was always proud. Always available. Always genuine. And truly did not care what anyone thought besides Jesus. Also… She was a great stay at home movie date. We’d get double features on the weekends. And I’d get to pick one candy. She was a great cook and liberal with her use of butter. I only found out as an adult that the proper way to make Mac n cheese was not simply “melt a stick of butter then add noodles & powder.” This method also applied to eggs, steak, most other things worth eating. She could hold her liquor like a champ and was always down for a good time. On her good days - she was honestly wonderful to be around. That being said, she was also a terrible driver. She was disorganized, clumsy, could not remember where she put her keys, wallet, phone, shoes or whatever she was looking for - ever. And she’d argue about anything. And that was Florence. No matter what you thought of her, she was consistent. And she bent for no one. Florence was a ball of goodness that struggled to deal with the world around her. She suffered her own demons. And near the end was in great mental and physical pain. Now that she has passed, her pain has ended. And she can finally reunite with her Creator. I hope her worldview is right and she is welcomed home in His arms with a message we’d all want: “well done my good and faithful servant.” Maman, I will miss you.
People don’t love perfect people, they love honest people.

Comment “POD” and I’ll send the full podcast directly to you
3.80M
143K
1.43K
6mo ago
hormozi
People don’t love perfect people, they love honest people. Comment “POD” and I’ll send the full podcast directly to you
Life isn’t perfect.

But I do believe in perfect moments.

And I just try and catch them before they pass me by.
3.74M
140K
1.00K
12mo ago
hormozi
Life isn’t perfect. But I do believe in perfect moments. And I just try and catch them before they pass me by.
Net Profit vs. Gross Margin

What’s The Difference 

Follow if you want to learn how to start, scale, and sell a business.
3.73M
61.1K
188
5mo ago
hormozi
Net Profit vs. Gross Margin What’s The Difference Follow if you want to learn how to start, scale, and sell a business.
Skill only looks like luck to people who don’t have skill.
3.54M
110K
1.22K
7mo ago
hormozi
Skill only looks like luck to people who don’t have skill.
POV you’re in yap mode but he’s locked in
3.38M
80.2K
967
10mo ago
hormozi
POV you’re in yap mode but he’s locked in
Now in production. Dropping Fall 2026. It’s a…. 🩷🩵
3.26M
147K
9.92K
1mo ago
hormozi
Now in production. Dropping Fall 2026. It’s a…. 🩷🩵
The greatest hits of 2025: when he’s in work mode but you’re in yap mode…
3.23M
65.6K
509
7mo ago
hormozi
The greatest hits of 2025: when he’s in work mode but you’re in yap mode…
3.20M
80.8K
801
1mo ago
hormozi
One day you just realize you’re never gonna know if it’s gonna work before you do it and the only thing left to do is to find out.

And if you knew it was gonna work, it would be boring anyways.
3.19M
22.1K
236
8mo ago
hormozi
One day you just realize you’re never gonna know if it’s gonna work before you do it and the only thing left to do is to find out. And if you knew it was gonna work, it would be boring anyways.
No one gets to the end of their life and says I wish I had played it safe.

You’re gonna die.
Don’t let your dream die with you.
3.18M
20.9K
472
11mo ago
hormozi
No one gets to the end of their life and says I wish I had played it safe. You’re gonna die. Don’t let your dream die with you.
There’s nothing more valuable in this world than a spouse who believes in you more than you do.
3.12M
174K
1.35K
11mo ago
hormozi
There’s nothing more valuable in this world than a spouse who believes in you more than you do.
13 years of business advice in 60 seconds
2.97M
85.3K
895
1mo ago
hormozi
13 years of business advice in 60 seconds
How To Attract Top Tier Women

41 Harsh Truths Nobody Wants To Admit - Alex Hormozi (4K)
2.97M
109K
713
10mo ago
hormozi
How To Attract Top Tier Women 41 Harsh Truths Nobody Wants To Admit - Alex Hormozi (4K)
How to win:

Realize no one is coming to save you.
Take responsibility for your current position.

Be willing to sacrifice who you are for who you want to be.
2.79M
112K
661
9mo ago
hormozi
How to win: Realize no one is coming to save you. Take responsibility for your current position. Be willing to sacrifice who you are for who you want to be.
Find a woman who kills drama instead of starting it, makes life quieter not louder, tells you 

“you’re better than these guys, you can beat them,”

and wants you to win even more than you do

Then become the man required to attract that woman, and marry her the moment you find her.
2.68M
133K
1.56K
5mo ago
hormozi
Find a woman who kills drama instead of starting it, makes life quieter not louder, tells you “you’re better than these guys, you can beat them,” and wants you to win even more than you do Then become the man required to attract that woman, and marry her the moment you find her.

Alex Hormozi (@hormozi) Instagram Stats & Analytics

Alex Hormozi (@hormozi) has 4.85M Instagram followers with a 2.58% engagement rate over the past 12 months. Across 1.19K posts, Alex Hormozi received 20.6M total likes and 583M impressions, averaging 17.3K likes per post. This page tracks Alex Hormozi's performance metrics, top content, and engagement trends — updated daily.

Alex Hormozi (@hormozi) Instagram Analytics FAQ

How many Instagram followers does Alex Hormozi have?+
Alex Hormozi (@hormozi) has 4.85M Instagram followers as of July 2026.
What is Alex Hormozi's Instagram engagement rate?+
Alex Hormozi's Instagram engagement rate is 2.58% over the last 12 months, based on 1.19K posts.
How many likes does Alex Hormozi get on Instagram?+
Alex Hormozi received 20.6M total likes across 1.19K posts in the last 12 months, averaging 17.3K likes per post.
How many Instagram impressions does Alex Hormozi get?+
Alex Hormozi's Instagram content generated 583M total impressions over the last 12 months.