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followers
861K
impressions
96.4M
likes
891K
comments
9.32K
posts
157
engagement
1.53%
emv
$2.16M
Average per post
614K

Key Metrics

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Top Content

Always say yes to a match. You never know who's buying the next round of Heineken 0.0. #TheUnexpectedDouble #Heineken00
39.2M
hidden
270
4w ago
heineken
Always say yes to a match. You never know who's buying the next round of Heineken 0.0. #TheUnexpectedDouble #Heineken00
Race day deserves your full attention. Phones down, Heinekens up. 🏁💚 #Heineken #LasVegasGP
8.43M
1.26K
45
5mo ago
heineken
Race day deserves your full attention. Phones down, Heinekens up. 🏁💚 #Heineken #LasVegasGP
👀 𝐋𝐮𝐜𝐤𝐲 𝐫𝐢𝐭𝐮𝐚𝐥𝐬. The only way to start a UEFA Champions League Final weekend! 🏆 #superstitiousfans #Heineken #UCLfinal #ad
8.21M
142K
316
11mo ago
heineken
👀 𝐋𝐮𝐜𝐤𝐲 𝐫𝐢𝐭𝐮𝐚𝐥𝐬. The only way to start a UEFA Champions League Final weekend! 🏆 #superstitiousfans #Heineken #UCLfinal #ad
👀 Sometimes your team needs you...to 𝐥𝐞𝐚𝐯𝐞, to not jinx it. Thank you @marco.simeone for not showing up in Munich! 😁 #Heineken #UCL #SuperstitiousFans #ad
5.55M
65.6K
151
11mo ago
heineken
👀 Sometimes your team needs you...to 𝐥𝐞𝐚𝐯𝐞, to not jinx it. Thank you @marco.simeone for not showing up in Munich! 😁 #Heineken #UCL #SuperstitiousFans #ad
Turns out you can make new friends on Champions League nights pretty quickly. #FansHaveMoreFriends
5.29M
206K
781
3mo ago
heineken
Turns out you can make new friends on Champions League nights pretty quickly. #FansHaveMoreFriends
The best fans follow their team anywhere, unless you’re @marco.simeone and don’t want to jinx the biggest match of all. 🏆🍻#SuperstitiousFans #Heineken #UCL #ad
4.80M
34.6K
105
11mo ago
heineken
The best fans follow their team anywhere, unless you’re @marco.simeone and don’t want to jinx the biggest match of all. 🏆🍻#SuperstitiousFans #Heineken #UCL #ad
🍺 𝐂𝐨𝐧𝐟𝐢𝐫𝐦𝐞𝐝: Heineken’s new #FansHaveMoreFriends campaign celebrates fans coming together. Here are some of my thoughts on what makes being a fan so special @heineken #ad
4.39M
36.8K
470
3mo ago
heineken
🍺 𝐂𝐨𝐧𝐟𝐢𝐫𝐦𝐞𝐝: Heineken’s new #FansHaveMoreFriends campaign celebrates fans coming together. Here are some of my thoughts on what makes being a fan so special @heineken #ad
Great night at the F1 Movie premiere with Heineken 0.0 🍻 #f1themovie #heineken00 #00reasonsneeded
2.79M
25.9K
456
10mo ago
heineken
Great night at the F1 Movie premiere with Heineken 0.0 🍻 #f1themovie #heineken00 #00reasonsneeded
How to pour the perfect schooner W/ @heineken_au The star serve lands on the star shoulders as the Dutch intended. Have a go yourself. 🍻 AD #schoonerscorer #enjoyresponsibly
1.91M
22.4K
232
2mo ago
heineken
How to pour the perfect schooner W/ @heineken_au The star serve lands on the star shoulders as the Dutch intended. Have a go yourself. 🍻 AD #schoonerscorer #enjoyresponsibly
No fans, no fiesta. Cheers to everyone on the podium, drivers included 🎊🇲🇽 #F1 #PodiumCelebration
1.74M
1.05K
112
6mo ago
heineken
No fans, no fiesta. Cheers to everyone on the podium, drivers included 🎊🇲🇽 #F1 #PodiumCelebration
honored to be part of the new @heineken campaign together with @maxverstappen1 & @virgilvandijk (catch us soon on tv) 🎬❤️ #FansHaveMoreFriends
1.63M
58.9K
639
3mo ago
heineken
honored to be part of the new @heineken campaign together with @maxverstappen1 & @virgilvandijk (catch us soon on tv) 🎬❤️ #FansHaveMoreFriends
Racing season upgraded 🏁 #heinekenpartner #21+ #enjoyresponsibly
1.27M
3.21K
57
5mo ago
heineken
Racing season upgraded 🏁 #heinekenpartner #21+ #enjoyresponsibly
WHAT 🤯 A 🤯 SHOW 🤯 South Africa always delivers 🇿🇦 #F1 #RedBullRacing @heineken
995K
32.8K
84
4mo ago
heineken
WHAT 🤯 A 🤯 SHOW 🤯 South Africa always delivers 🇿🇦 #F1 #RedBullRacing @heineken
Great races always bring fans together. Anywhere. #FansHaveMoreFriends
899K
49.0K
265
3mo ago
heineken
Great races always bring fans together. Anywhere. #FansHaveMoreFriends
Lost your friends at Coachella? Clink your way into new ones🍻 Only at Heineken House. Link in bio.
667K
624
18
1mo ago
heineken
Lost your friends at Coachella? Clink your way into new ones🍻 Only at Heineken House. Link in bio.
@yukitsunoda0511 is a pro on the track, but is he a pro on the tap? 🍺 The perfect pour of Heineken 0.0 takes speed & precision 🏎️ #F1 #RedBullRacing #CanadianGP
601K
19.5K
94
11mo ago
heineken
@yukitsunoda0511 is a pro on the track, but is he a pro on the tap? 🍺 The perfect pour of Heineken 0.0 takes speed & precision 🏎️ #F1 #RedBullRacing #CanadianGP
At the F1 The Movie Premiere, we set up at the Heineken 0.0 Walk Thru Bar to remind guests of all the curious, joyful, and interesting things we can do… for 0.0 reason at all. @heineken @heineken_uk @warnerbros #Heineken00 #F1TheMovie #00Reasons #ad
507K
12.4K
187
10mo ago
heineken
At the F1 The Movie Premiere, we set up at the Heineken 0.0 Walk Thru Bar to remind guests of all the curious, joyful, and interesting things we can do… for 0.0 reason at all. @heineken @heineken_uk @warnerbros #Heineken00 #F1TheMovie #00Reasons #ad
No padel players were harmed in the making of this content. #TheUnexpectedDouble #Heineken00
358K
hidden
151
4w ago
heineken
No padel players were harmed in the making of this content. #TheUnexpectedDouble #Heineken00
Proof that fans really do have more friends. Weekend 2, come through. #heinekenhouse #fanshavemorefriends
347K
893
37
1mo ago
heineken
Proof that fans really do have more friends. Weekend 2, come through. #heinekenhouse #fanshavemorefriends
Heineken®️ 0.0 x LÕK is officially on. 🎾 Because we all know it: the best serve doesn’t end on the court — it ends with a cold Heineken®️ 0.0 in hand. Let the cheers begin. 🍻
294K
4.61K
147
5mo ago
heineken
Heineken®️ 0.0 x LÕK is officially on. 🎾 Because we all know it: the best serve doesn’t end on the court — it ends with a cold Heineken®️ 0.0 in hand. Let the cheers begin. 🍻

Heineken (@heineken) Instagram Stats & Analytics

Heineken (@heineken) has 861K Instagram followers with a 1.53% engagement rate over the past 12 months. Across 157 posts, Heineken received 891K total likes and 95.1M impressions, averaging 5.67K likes per post. This page tracks Heineken's performance metrics, top content, and engagement trends — updated daily.

Heineken (@heineken) Instagram Analytics FAQ

How many Instagram followers does Heineken have?+
Heineken (@heineken) has 861K Instagram followers as of May 2026.
What is Heineken's Instagram engagement rate?+
Heineken's Instagram engagement rate is 1.53% over the last 12 months, based on 157 posts.
How many likes does Heineken get on Instagram?+
Heineken received 891K total likes across 157 posts in the last 12 months, averaging 5.67K likes per post.
How many Instagram impressions does Heineken get?+
Heineken's Instagram content generated 95.1M total impressions over the last 12 months.