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followers
860K
impressions
68.8M
likes
1.24M
posts
172
engagement
1.77%
emv
$1.70M
comments
12.1K
Average per post
400K

Key Metrics

Distributions

Top Content

Race day deserves your full attention. Phones down, Heinekens up. 🏁💚 #Heineken #LasVegasGP
8.43M
1.26K
45
3mo ago
heineken
Race day deserves your full attention. Phones down, Heinekens up. 🏁💚 #Heineken #LasVegasGP
👀 𝐋𝐮𝐜𝐤𝐲 𝐫𝐢𝐭𝐮𝐚𝐥𝐬. The only way to start a UEFA Champions League Final weekend! 🏆 #superstitiousfans #Heineken #UCLfinal #ad
8.21M
142K
317
9mo ago
heineken
👀 𝐋𝐮𝐜𝐤𝐲 𝐫𝐢𝐭𝐮𝐚𝐥𝐬. The only way to start a UEFA Champions League Final weekend! 🏆 #superstitiousfans #Heineken #UCLfinal #ad
👀 Sometimes your team needs you...to 𝐥𝐞𝐚𝐯𝐞, to not jinx it. Thank you @marco.simeone for not showing up in Munich! 😁 #Heineken #UCL #SuperstitiousFans #ad
5.54M
65.7K
152
9mo ago
heineken
👀 Sometimes your team needs you...to 𝐥𝐞𝐚𝐯𝐞, to not jinx it. Thank you @marco.simeone for not showing up in Munich! 😁 #Heineken #UCL #SuperstitiousFans #ad
Turns out you can make new friends on Champions League nights pretty quickly. #FansHaveMoreFriends
5.16M
200K
772
1mo ago
heineken
Turns out you can make new friends on Champions League nights pretty quickly. #FansHaveMoreFriends
The best fans follow their team anywhere, unless you’re @marco.simeone and don’t want to jinx the biggest match of all. 🏆🍻#SuperstitiousFans #Heineken #UCL #ad
4.8M
34.7K
105
9mo ago
heineken
The best fans follow their team anywhere, unless you’re @marco.simeone and don’t want to jinx the biggest match of all. 🏆🍻#SuperstitiousFans #Heineken #UCL #ad
🍺 𝐂𝐨𝐧𝐟𝐢𝐫𝐦𝐞𝐝: Heineken’s new #FansHaveMoreFriends campaign celebrates fans coming together. Here are some of my thoughts on what makes being a fan so special @heineken #ad
4.39M
36.9K
473
1mo ago
heineken
🍺 𝐂𝐨𝐧𝐟𝐢𝐫𝐦𝐞𝐝: Heineken’s new #FansHaveMoreFriends campaign celebrates fans coming together. Here are some of my thoughts on what makes being a fan so special @heineken #ad
Your screen break just got refreshing. #HeinekenHouse #Coachella
3.98M
1.14K
53
11mo ago
heineken
Your screen break just got refreshing. #HeinekenHouse #Coachella
Focus on what’s important. Having beers with friends. @heineken
3.35M
171K
747
11mo ago
heineken
Focus on what’s important. Having beers with friends. @heineken
Great night at the F1 Movie premiere with Heineken 0.0 🍻 #f1themovie #heineken00 #00reasonsneeded
2.77M
25.8K
441
8mo ago
heineken
Great night at the F1 Movie premiere with Heineken 0.0 🍻 #f1themovie #heineken00 #00reasonsneeded
No fans, no fiesta. Cheers to everyone on the podium, drivers included 🎊🇲🇽 #F1 #PodiumCelebration
1.74M
1.05K
112
4mo ago
heineken
No fans, no fiesta. Cheers to everyone on the podium, drivers included 🎊🇲🇽 #F1 #PodiumCelebration
honored to be part of the new @heineken campaign together with @maxverstappen1 & @virgilvandijk (catch us soon on tv) 🎬❤️ #FansHaveMoreFriends
1.57M
57.1K
584
1mo ago
heineken
honored to be part of the new @heineken campaign together with @maxverstappen1 & @virgilvandijk (catch us soon on tv) 🎬❤️ #FansHaveMoreFriends
Killer Coachella (2025) #HeinekenHouse
1.32M
35.8K
243
11mo ago
heineken
Killer Coachella (2025) #HeinekenHouse
Racing season upgraded 🏁 #heinekenpartner #21+ #enjoyresponsibly
1.27M
3.16K
57
3mo ago
heineken
Racing season upgraded 🏁 #heinekenpartner #21+ #enjoyresponsibly
How to pour the perfect schooner W/ @heineken_au The star serve lands on the star shoulders as the Dutch intended. Have a go yourself. 🍻 AD #schoonerscorer #enjoyresponsibly
1.18M
17.9K
182
1w ago
heineken
How to pour the perfect schooner W/ @heineken_au The star serve lands on the star shoulders as the Dutch intended. Have a go yourself. 🍻 AD #schoonerscorer #enjoyresponsibly
Guess when people are being social, they forget about socials. #Heineken #SocialOffSocials #Ad 🍻 Enjoy responsibly @heineken
1.1M
44.7K
1.02K
10mo ago
heineken
Guess when people are being social, they forget about socials. #Heineken #SocialOffSocials #Ad 🍻 Enjoy responsibly @heineken
WHAT 🤯 A 🤯 SHOW 🤯 South Africa always delivers 🇿🇦 #F1 #RedBullRacing @heineken
993K
32.9K
83
2mo ago
heineken
WHAT 🤯 A 🤯 SHOW 🤯 South Africa always delivers 🇿🇦 #F1 #RedBullRacing @heineken
Great races always bring fans together. Anywhere. #FansHaveMoreFriends
899K
49K
265
1mo ago
heineken
Great races always bring fans together. Anywhere. #FansHaveMoreFriends
Huge thank you to this guy for standing in while I grabbed a @heineken and took some time to be Social Off Socials @heineken_us #heineken #SocialOffSocials #AD
884K
35.3K
167
10mo ago
heineken
Huge thank you to this guy for standing in while I grabbed a @heineken and took some time to be Social Off Socials @heineken_us #heineken #SocialOffSocials #AD
It’s not your game-day superstition, it’s a ticket to the Final. 🏆 Hit the link in Heineken’s bio to share your ritual and fly to Munich! #SuperstitiousFans #Heineken #UCL
688K
31.1K
253
10mo ago
heineken
It’s not your game-day superstition, it’s a ticket to the Final. 🏆 Hit the link in Heineken’s bio to share your ritual and fly to Munich! #SuperstitiousFans #Heineken #UCL
@yukitsunoda0511 is a pro on the track, but is he a pro on the tap? 🍺 The perfect pour of Heineken 0.0 takes speed & precision 🏎️ #F1 #RedBullRacing #CanadianGP
600K
19.6K
94
9mo ago
heineken
@yukitsunoda0511 is a pro on the track, but is he a pro on the tap? 🍺 The perfect pour of Heineken 0.0 takes speed & precision 🏎️ #F1 #RedBullRacing #CanadianGP

Heineken (@heineken) Instagram Stats & Analytics

Heineken (@heineken) has 860K Instagram followers with a 1.77% engagement rate over the past 12 months. Across 172 posts, Heineken received 1.24M total likes and 66.8M impressions, averaging 7.23K likes per post. This page tracks Heineken's performance metrics, top content, and engagement trends — updated daily.

Heineken (@heineken) Instagram Analytics FAQ

How many Instagram followers does Heineken have?+
Heineken (@heineken) has 860K Instagram followers as of March 2026.
What is Heineken's Instagram engagement rate?+
Heineken's Instagram engagement rate is 1.77% over the last 12 months, based on 172 posts.
How many likes does Heineken get on Instagram?+
Heineken received 1.24M total likes across 172 posts in the last 12 months, averaging 7.23K likes per post.
How many Instagram impressions does Heineken get?+
Heineken's Instagram content generated 66.8M total impressions over the last 12 months.