instagram analytics
Last Year02/26/25 - 02/26/26
Comparable Performance:
followers
857K
impressions
67.2M
likes
1.21M
comments
11.7K
posts
166
engagement
1.77%
emv
$1.66M
Avg. per post
405K

Key Metrics

Distributions

Top Content

Race day deserves your full attention. Phones down, Heinekens up. 🏁💚 #Heineken #LasVegasGP
8.43M
1.25K
45
3mo ago
heineken
Race day deserves your full attention. Phones down, Heinekens up. 🏁💚 #Heineken #LasVegasGP
👀 𝐋𝐮𝐜𝐤𝐲 𝐫𝐢𝐭𝐮𝐚𝐥𝐬. The only way to start a UEFA Champions League Final weekend! 🏆 #superstitiousfans #Heineken #UCLfinal #ad
8.21M
142K
318
9mo ago
heineken
👀 𝐋𝐮𝐜𝐤𝐲 𝐫𝐢𝐭𝐮𝐚𝐥𝐬. The only way to start a UEFA Champions League Final weekend! 🏆 #superstitiousfans #Heineken #UCLfinal #ad
👀 Sometimes your team needs you...to 𝐥𝐞𝐚𝐯𝐞, to not jinx it. Thank you @marco.simeone for not showing up in Munich! 😁 #Heineken #UCL #SuperstitiousFans #ad
5.54M
65.7K
152
9mo ago
heineken
👀 Sometimes your team needs you...to 𝐥𝐞𝐚𝐯𝐞, to not jinx it. Thank you @marco.simeone for not showing up in Munich! 😁 #Heineken #UCL #SuperstitiousFans #ad
Turns out you can make new friends on Champions League nights pretty quickly. #FansHaveMoreFriends
5.04M
194K
770
3w ago
heineken
Turns out you can make new friends on Champions League nights pretty quickly. #FansHaveMoreFriends
The best fans follow their team anywhere, unless you’re @marco.simeone and don’t want to jinx the biggest match of all. 🏆🍻#SuperstitiousFans #Heineken #UCL #ad
4.8M
34.7K
105
9mo ago
heineken
The best fans follow their team anywhere, unless you’re @marco.simeone and don’t want to jinx the biggest match of all. 🏆🍻#SuperstitiousFans #Heineken #UCL #ad
🍺 𝐂𝐨𝐧𝐟𝐢𝐫𝐦𝐞𝐝: Heineken’s new #FansHaveMoreFriends campaign celebrates fans coming together. Here are some of my thoughts on what makes being a fan so special @heineken #ad
4.38M
36.8K
473
3w ago
heineken
🍺 𝐂𝐨𝐧𝐟𝐢𝐫𝐦𝐞𝐝: Heineken’s new #FansHaveMoreFriends campaign celebrates fans coming together. Here are some of my thoughts on what makes being a fan so special @heineken #ad
Your screen break just got refreshing. #HeinekenHouse #Coachella
3.98M
1.14K
53
10mo ago
heineken
Your screen break just got refreshing. #HeinekenHouse #Coachella
Focus on what’s important. Having beers with friends. @heineken
3.35M
171K
746
10mo ago
heineken
Focus on what’s important. Having beers with friends. @heineken
Great night at the F1 Movie premiere with Heineken 0.0 🍻 #f1themovie #heineken00 #00reasonsneeded
2.76M
25.7K
442
8mo ago
heineken
Great night at the F1 Movie premiere with Heineken 0.0 🍻 #f1themovie #heineken00 #00reasonsneeded
No fans, no fiesta. Cheers to everyone on the podium, drivers included 🎊🇲🇽 #F1 #PodiumCelebration
1.74M
1.05K
112
4mo ago
heineken
No fans, no fiesta. Cheers to everyone on the podium, drivers included 🎊🇲🇽 #F1 #PodiumCelebration
honored to be part of the new @heineken campaign together with @maxverstappen1 & @virgilvandijk (catch us soon on tv) 🎬❤️ #FansHaveMoreFriends
1.52M
56.2K
578
3w ago
heineken
honored to be part of the new @heineken campaign together with @maxverstappen1 & @virgilvandijk (catch us soon on tv) 🎬❤️ #FansHaveMoreFriends
Killer Coachella (2025) #HeinekenHouse
1.32M
35.8K
243
10mo ago
heineken
Killer Coachella (2025) #HeinekenHouse
Racing season upgraded 🏁 #heinekenpartner #21+ #enjoyresponsibly
1.27M
3.13K
57
3mo ago
heineken
Racing season upgraded 🏁 #heinekenpartner #21+ #enjoyresponsibly
Guess when people are being social, they forget about socials. #Heineken #SocialOffSocials #Ad 🍻 Enjoy responsibly @heineken
1.1M
44.7K
1.02K
10mo ago
heineken
Guess when people are being social, they forget about socials. #Heineken #SocialOffSocials #Ad 🍻 Enjoy responsibly @heineken
WHAT 🤯 A 🤯 SHOW 🤯 South Africa always delivers 🇿🇦 #F1 #RedBullRacing @heineken
992K
32.9K
82
1mo ago
heineken
WHAT 🤯 A 🤯 SHOW 🤯 South Africa always delivers 🇿🇦 #F1 #RedBullRacing @heineken
Great races always bring fans together. Anywhere. #FansHaveMoreFriends
898K
49K
265
3w ago
heineken
Great races always bring fans together. Anywhere. #FansHaveMoreFriends
Huge thank you to this guy for standing in while I grabbed a @heineken and took some time to be Social Off Socials @heineken_us #heineken #SocialOffSocials #AD
884K
35.3K
167
10mo ago
heineken
Huge thank you to this guy for standing in while I grabbed a @heineken and took some time to be Social Off Socials @heineken_us #heineken #SocialOffSocials #AD
It’s not your game-day superstition, it’s a ticket to the Final. 🏆 Hit the link in Heineken’s bio to share your ritual and fly to Munich! #SuperstitiousFans #Heineken #UCL
687K
31.1K
258
10mo ago
heineken
It’s not your game-day superstition, it’s a ticket to the Final. 🏆 Hit the link in Heineken’s bio to share your ritual and fly to Munich! #SuperstitiousFans #Heineken #UCL
@yukitsunoda0511 is a pro on the track, but is he a pro on the tap? 🍺 The perfect pour of Heineken 0.0 takes speed & precision 🏎️ #F1 #RedBullRacing #CanadianGP
600K
19.6K
94
8mo ago
heineken
@yukitsunoda0511 is a pro on the track, but is he a pro on the tap? 🍺 The perfect pour of Heineken 0.0 takes speed & precision 🏎️ #F1 #RedBullRacing #CanadianGP
At the F1 The Movie Premiere, we set up at the Heineken 0.0 Walk Thru Bar to remind guests of all the curious, joyful, and interesting things we can do… for 0.0 reason at all. @heineken @heineken_uk @warnerbros #Heineken00 #F1TheMovie #00Reasons #ad
506K
12.4K
187
8mo ago
heineken
At the F1 The Movie Premiere, we set up at the Heineken 0.0 Walk Thru Bar to remind guests of all the curious, joyful, and interesting things we can do… for 0.0 reason at all. @heineken @heineken_uk @warnerbros #Heineken00 #F1TheMovie #00Reasons #ad

Heineken (@heineken) Instagram Stats & Analytics

Heineken (@heineken) has 857K Instagram followers with a 1.77% engagement rate over the past 12 months. Across 166 posts, Heineken received 1.21M total likes and 65.3M impressions, averaging 7.31K likes per post. This page tracks Heineken's performance metrics, top content, and engagement trends — updated daily.

Heineken (@heineken) Instagram Analytics FAQ

How many Instagram followers does Heineken have?+
Heineken (@heineken) has 857K Instagram followers as of February 2026.
What is Heineken's Instagram engagement rate?+
Heineken's Instagram engagement rate is 1.77% over the last 12 months, based on 166 posts.
How many likes does Heineken get on Instagram?+
Heineken received 1.21M total likes across 166 posts in the last year, averaging 7.31K likes per post.
How many Instagram impressions does Heineken get?+
Heineken's Instagram content generated 65.3M total impressions over the last 12 months.