NewGet @heineken's full report
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followers
881K
impressions
108M
likes
1.26M
comments
11.9K
posts
178
engagement
1.74%
emv
$2.48M
Average per post
604K

Key Metrics

Distributions

Top Content

Always say yes to a match. You never know who's buying the next round of Heineken 0.0. #TheUnexpectedDouble #Heineken00
39.3M
hidden
275
6mo ago
heineken
Always say yes to a match. You never know who's buying the next round of Heineken 0.0. #TheUnexpectedDouble #Heineken00
They kept their Serena tickets for years. Turns out, they were worth the wait. 👀🎾 #SecondServeTickets #SerenaWilliams #USOpen #HeinekenUS #FansHaveMoreFriends
15.9M
7.45K
244
1mo ago
heineken
They kept their Serena tickets for years. Turns out, they were worth the wait. 👀🎾 #SecondServeTickets #SerenaWilliams #USOpen #HeinekenUS #FansHaveMoreFriends
Race day deserves your full attention. Phones down, Heinekens up. 🏁💚 #Heineken #LasVegasGP
8.43M
1.26K
45
11mo ago
heineken
Race day deserves your full attention. Phones down, Heinekens up. 🏁💚 #Heineken #LasVegasGP
Another final, another show. 𝐂𝐡𝐞𝐞𝐫𝐬! 😁🍻 @heineken #FansHaveMoreFriends #ad
6.14M
236K
728
5mo ago
heineken
Another final, another show. 𝐂𝐡𝐞𝐞𝐫𝐬! 😁🍻 @heineken #FansHaveMoreFriends #ad
Turns out you can make new friends on Champions League nights pretty quickly. #FansHaveMoreFriends
5.40M
211K
779
8mo ago
heineken
Turns out you can make new friends on Champions League nights pretty quickly. #FansHaveMoreFriends
🍺 𝐂𝐨𝐧𝐟𝐢𝐫𝐦𝐞𝐝: Heineken’s new #FansHaveMoreFriends campaign celebrates fans coming together. Here are some of my thoughts on what makes being a fan so special @heineken #ad
4.39M
36.5K
465
8mo ago
heineken
🍺 𝐂𝐨𝐧𝐟𝐢𝐫𝐦𝐞𝐝: Heineken’s new #FansHaveMoreFriends campaign celebrates fans coming together. Here are some of my thoughts on what makes being a fan so special @heineken #ad
Too many UCL winners around me! 😂🍻 Thanks as usual, @heineken 💚 #FansHaveMoreFriends #ad
4.24M
131K
536
5mo ago
heineken
Too many UCL winners around me! 😂🍻 Thanks as usual, @heineken 💚 #FansHaveMoreFriends #ad
amazing day closing out the Zandvoort Grand Prix! @f1 @heineken 💚🧡
2.02M
80.7K
668
2mo ago
heineken
amazing day closing out the Zandvoort Grand Prix! @f1 @heineken 💚🧡
How to pour the perfect schooner W/ @heineken_au The star serve lands on the star shoulders as the Dutch intended. Have a go yourself. 🍻 AD #schoonerscorer #enjoyresponsibly
1.92M
22.5K
234
7mo ago
heineken
How to pour the perfect schooner W/ @heineken_au The star serve lands on the star shoulders as the Dutch intended. Have a go yourself. 🍻 AD #schoonerscorer #enjoyresponsibly
Can a fan be solo in a stadium full of fans? We didn’t think so either. #Ad #HeinekenSoloSeat #FansHaveMoreFriends
1.70M
123K
922
4mo ago
heineken
Can a fan be solo in a stadium full of fans? We didn’t think so either. #Ad #HeinekenSoloSeat #FansHaveMoreFriends
honored to be part of the new @heineken campaign together with @maxverstappen1 & @virgilvandijk (catch us soon on tv) 🎬❤️ #FansHaveMoreFriends
1.65M
58.9K
638
9mo ago
heineken
honored to be part of the new @heineken campaign together with @maxverstappen1 & @virgilvandijk (catch us soon on tv) 🎬❤️ #FansHaveMoreFriends
A proper goodbye can’t be rushed. Farewell, Zandvoort. #TheLastRound #F1 #DutchGP #Heineken00
1.35M
5.38K
55
2mo ago
heineken
A proper goodbye can’t be rushed. Farewell, Zandvoort. #TheLastRound #F1 #DutchGP #Heineken00
Racing season upgraded 🏁 #heinekenpartner #21+ #enjoyresponsibly
1.29M
3.32K
58
11mo ago
heineken
Racing season upgraded 🏁 #heinekenpartner #21+ #enjoyresponsibly
Forest went from a Solo Seat at the Champions League Final to the best social experience of his life 🫶 #FansHaveMoreFriends
1.12M
56.4K
203
4mo ago
heineken
Forest went from a Solo Seat at the Champions League Final to the best social experience of his life 🫶 #FansHaveMoreFriends
WHAT 🤯 A 🤯 SHOW 🤯 South Africa always delivers 🇿🇦 #F1 #RedBullRacing @heineken
996K
32.6K
84
9mo ago
heineken
WHAT 🤯 A 🤯 SHOW 🤯 South Africa always delivers 🇿🇦 #F1 #RedBullRacing @heineken
Great races always bring fans together. Anywhere. #FansHaveMoreFriends
899K
49.0K
265
8mo ago
heineken
Great races always bring fans together. Anywhere. #FansHaveMoreFriends
THE SEARCH BEGINS FOR THE 2027 HEINEKEN® x F1® SEASON TICKET HOLDER 🤩 As the current Season Ticket holder, I’m very excited to announce that the search for the person for me to hand the baton to for the 2027 season is underway. Fans from anywhere around the world can now enter via F1® Unlocked to be in with the chance to win this incredible pass for next season! The Season Ticket covers flights, accommodation and tickets for every race on the calendar. And at each destination, there will be the opportunity to connect with fellow Formula 1 fans, sharing the passion, excitement and camaraderie that makes the sport a truly shared experience 💚 Oh, and did I mention...you can take a plus one!! 25+. Terms & Conditions apply. #AD #HeinekenF1SeasonTicket #FansHaveMoreFriends
871K
1.99K
122
3mo ago
heineken
THE SEARCH BEGINS FOR THE 2027 HEINEKEN® x F1® SEASON TICKET HOLDER 🤩 As the current Season Ticket holder, I’m very excited to announce that the search for the person for me to hand the baton to for the 2027 season is underway. Fans from anywhere around the world can now enter via F1® Unlocked to be in with the chance to win this incredible pass for next season! The Season Ticket covers flights, accommodation and tickets for every race on the calendar. And at each destination, there will be the opportunity to connect with fellow Formula 1 fans, sharing the passion, excitement and camaraderie that makes the sport a truly shared experience 💚 Oh, and did I mention...you can take a plus one!! 25+. Terms & Conditions apply. #AD #HeinekenF1SeasonTicket #FansHaveMoreFriends
How many new friends can I make within the fastest lap time at the British Grand Prix? Let’s find out with @heineken_uk 🍻 Would you like an F1® Season Ticket? With the Heineken® x F1® Season Ticket, every race is a chance to meet fellow fans from around the world. Enter now via F1® Unlocked for your chance to win this all-season pass for 2027. Terms & conditions apply. | Ad   18+ only, please drink responsibly, for info please visit bedrinkaware.co.uk #Heineken #BritishGP #F1FansHaveMoreFriends
688K
762
19
3mo ago
heineken
How many new friends can I make within the fastest lap time at the British Grand Prix? Let’s find out with @heineken_uk 🍻 Would you like an F1® Season Ticket? With the Heineken® x F1® Season Ticket, every race is a chance to meet fellow fans from around the world. Enter now via F1® Unlocked for your chance to win this all-season pass for 2027. Terms & conditions apply. | Ad   18+ only, please drink responsibly, for info please visit bedrinkaware.co.uk #Heineken #BritishGP #F1FansHaveMoreFriends
Lost your friends at Coachella? Clink your way into new ones🍻 Only at Heineken House. Link in bio.
670K
660
18
6mo ago
heineken
Lost your friends at Coachella? Clink your way into new ones🍻 Only at Heineken House. Link in bio.
For anyone wondering how we upgraded the most solo seat, here’s how we did it #HeinekenSoloSeat #FansHaveMoreFriends
659K
2.56K
21
4mo ago
heineken
For anyone wondering how we upgraded the most solo seat, here’s how we did it #HeinekenSoloSeat #FansHaveMoreFriends

Heineken (@heineken) Instagram Stats & Analytics

Heineken (@heineken) has 881K Instagram followers with a 1.74% engagement rate over the past 12 months. Across 178 posts, Heineken received 1.26M total likes and 108M impressions, averaging 7.08K likes per post. This page tracks Heineken's performance metrics, top content, and engagement trends — updated daily. To benchmark @heineken against other accounts, use Socialpruf's Instagram competitor analysis tool.

Heineken (@heineken) Instagram Analytics FAQ

How many Instagram followers does Heineken have?+
Heineken (@heineken) has 881K Instagram followers as of October 2026.
What is Heineken's Instagram engagement rate?+
Heineken's Instagram engagement rate is 1.74% over the last 12 months, based on 178 posts.
How many likes does Heineken get on Instagram?+
Heineken received 1.26M total likes across 178 posts in the last 12 months, averaging 7.08K likes per post.
How many Instagram impressions does Heineken get?+
Heineken's Instagram content generated 108M total impressions over the last 12 months.
Can I compare Heineken with other Instagram accounts?+
Yes. Add @heineken to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.