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followers
862K
impressions
69.4M
likes
1.24M
comments
12.0K
posts
176
engagement
1.74%
emv
$1.71M
Average per post
394K

Key Metrics

Distributions

Top Content

Race day deserves your full attention. Phones down, Heinekens up. 🏁💚 #Heineken #LasVegasGP
8.43M
1.26K
45
4mo ago
heineken
Race day deserves your full attention. Phones down, Heinekens up. 🏁💚 #Heineken #LasVegasGP
👀 𝐋𝐮𝐜𝐤𝐲 𝐫𝐢𝐭𝐮𝐚𝐥𝐬. The only way to start a UEFA Champions League Final weekend! 🏆 #superstitiousfans #Heineken #UCLfinal #ad
8.21M
142K
316
10mo ago
heineken
👀 𝐋𝐮𝐜𝐤𝐲 𝐫𝐢𝐭𝐮𝐚𝐥𝐬. The only way to start a UEFA Champions League Final weekend! 🏆 #superstitiousfans #Heineken #UCLfinal #ad
👀 Sometimes your team needs you...to 𝐥𝐞𝐚𝐯𝐞, to not jinx it. Thank you @marco.simeone for not showing up in Munich! 😁 #Heineken #UCL #SuperstitiousFans #ad
5.55M
65.7K
151
10mo ago
heineken
👀 Sometimes your team needs you...to 𝐥𝐞𝐚𝐯𝐞, to not jinx it. Thank you @marco.simeone for not showing up in Munich! 😁 #Heineken #UCL #SuperstitiousFans #ad
Turns out you can make new friends on Champions League nights pretty quickly. #FansHaveMoreFriends
5.22M
203K
774
2mo ago
heineken
Turns out you can make new friends on Champions League nights pretty quickly. #FansHaveMoreFriends
The best fans follow their team anywhere, unless you’re @marco.simeone and don’t want to jinx the biggest match of all. 🏆🍻#SuperstitiousFans #Heineken #UCL #ad
4.80M
34.7K
105
10mo ago
heineken
The best fans follow their team anywhere, unless you’re @marco.simeone and don’t want to jinx the biggest match of all. 🏆🍻#SuperstitiousFans #Heineken #UCL #ad
🍺 𝐂𝐨𝐧𝐟𝐢𝐫𝐦𝐞𝐝: Heineken’s new #FansHaveMoreFriends campaign celebrates fans coming together. Here are some of my thoughts on what makes being a fan so special @heineken #ad
4.39M
36.8K
472
2mo ago
heineken
🍺 𝐂𝐨𝐧𝐟𝐢𝐫𝐦𝐞𝐝: Heineken’s new #FansHaveMoreFriends campaign celebrates fans coming together. Here are some of my thoughts on what makes being a fan so special @heineken #ad
Your screen break just got refreshing. #HeinekenHouse #Coachella
3.98M
1.14K
53
11mo ago
heineken
Your screen break just got refreshing. #HeinekenHouse #Coachella
Focus on what’s important. Having beers with friends. @heineken
3.35M
171K
747
11mo ago
heineken
Focus on what’s important. Having beers with friends. @heineken
Great night at the F1 Movie premiere with Heineken 0.0 🍻 #f1themovie #heineken00 #00reasonsneeded
2.78M
25.9K
442
9mo ago
heineken
Great night at the F1 Movie premiere with Heineken 0.0 🍻 #f1themovie #heineken00 #00reasonsneeded
How to pour the perfect schooner W/ @heineken_au The star serve lands on the star shoulders as the Dutch intended. Have a go yourself. 🍻 AD #schoonerscorer #enjoyresponsibly
1.90M
22.3K
233
1mo ago
heineken
How to pour the perfect schooner W/ @heineken_au The star serve lands on the star shoulders as the Dutch intended. Have a go yourself. 🍻 AD #schoonerscorer #enjoyresponsibly
No fans, no fiesta. Cheers to everyone on the podium, drivers included 🎊🇲🇽 #F1 #PodiumCelebration
1.74M
1.05K
112
5mo ago
heineken
No fans, no fiesta. Cheers to everyone on the podium, drivers included 🎊🇲🇽 #F1 #PodiumCelebration
honored to be part of the new @heineken campaign together with @maxverstappen1 & @virgilvandijk (catch us soon on tv) 🎬❤️ #FansHaveMoreFriends
1.59M
57.5K
586
2mo ago
heineken
honored to be part of the new @heineken campaign together with @maxverstappen1 & @virgilvandijk (catch us soon on tv) 🎬❤️ #FansHaveMoreFriends
Killer Coachella (2025) #HeinekenHouse
1.32M
35.8K
244
11mo ago
heineken
Killer Coachella (2025) #HeinekenHouse
Racing season upgraded 🏁 #heinekenpartner #21+ #enjoyresponsibly
1.27M
3.17K
57
4mo ago
heineken
Racing season upgraded 🏁 #heinekenpartner #21+ #enjoyresponsibly
Guess when people are being social, they forget about socials. #Heineken #SocialOffSocials #Ad 🍻 Enjoy responsibly @heineken
1.10M
44.7K
1.02K
11mo ago
heineken
Guess when people are being social, they forget about socials. #Heineken #SocialOffSocials #Ad 🍻 Enjoy responsibly @heineken
WHAT 🤯 A 🤯 SHOW 🤯 South Africa always delivers 🇿🇦 #F1 #RedBullRacing @heineken
994K
32.9K
83
3mo ago
heineken
WHAT 🤯 A 🤯 SHOW 🤯 South Africa always delivers 🇿🇦 #F1 #RedBullRacing @heineken
Great races always bring fans together. Anywhere. #FansHaveMoreFriends
899K
49.0K
265
2mo ago
heineken
Great races always bring fans together. Anywhere. #FansHaveMoreFriends
Huge thank you to this guy for standing in while I grabbed a @heineken and took some time to be Social Off Socials @heineken_us #heineken #SocialOffSocials #AD
883K
35.3K
167
11mo ago
heineken
Huge thank you to this guy for standing in while I grabbed a @heineken and took some time to be Social Off Socials @heineken_us #heineken #SocialOffSocials #AD
It’s not your game-day superstition, it’s a ticket to the Final. 🏆 Hit the link in Heineken’s bio to share your ritual and fly to Munich! #SuperstitiousFans #Heineken #UCL
689K
31.1K
253
11mo ago
heineken
It’s not your game-day superstition, it’s a ticket to the Final. 🏆 Hit the link in Heineken’s bio to share your ritual and fly to Munich! #SuperstitiousFans #Heineken #UCL
@yukitsunoda0511 is a pro on the track, but is he a pro on the tap? 🍺 The perfect pour of Heineken 0.0 takes speed & precision 🏎️ #F1 #RedBullRacing #CanadianGP
600K
19.6K
94
9mo ago
heineken
@yukitsunoda0511 is a pro on the track, but is he a pro on the tap? 🍺 The perfect pour of Heineken 0.0 takes speed & precision 🏎️ #F1 #RedBullRacing #CanadianGP

Heineken (@heineken) Instagram Stats & Analytics

Heineken (@heineken) has 862K Instagram followers with a 1.74% engagement rate over the past 12 months. Across 176 posts, Heineken received 1.24M total likes and 67.2M impressions, averaging 7.05K likes per post. This page tracks Heineken's performance metrics, top content, and engagement trends — updated daily.

Heineken (@heineken) Instagram Analytics FAQ

How many Instagram followers does Heineken have?+
Heineken (@heineken) has 862K Instagram followers as of April 2026.
What is Heineken's Instagram engagement rate?+
Heineken's Instagram engagement rate is 1.74% over the last 12 months, based on 176 posts.
How many likes does Heineken get on Instagram?+
Heineken received 1.24M total likes across 176 posts in the last 12 months, averaging 7.05K likes per post.
How many Instagram impressions does Heineken get?+
Heineken's Instagram content generated 67.2M total impressions over the last 12 months.