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followers
871K
impressions
89.3M
likes
1.14M
comments
10.5K
posts
175
engagement
2.26%
emv
$2.08M
Average per post
510K

Key Metrics

Distributions

Top Content

Always say yes to a match. You never know who's buying the next round of Heineken 0.0. #TheUnexpectedDouble #Heineken00
39.3M
hidden
274
3mo ago
heineken
Always say yes to a match. You never know who's buying the next round of Heineken 0.0. #TheUnexpectedDouble #Heineken00
Race day deserves your full attention. Phones down, Heinekens up. 🏁💚 #Heineken #LasVegasGP
8.43M
1.26K
45
8mo ago
heineken
Race day deserves your full attention. Phones down, Heinekens up. 🏁💚 #Heineken #LasVegasGP
Another final, another show. 𝐂𝐡𝐞𝐞𝐫𝐬! 😁🍻 @heineken #FansHaveMoreFriends #ad
6.13M
237K
732
2mo ago
heineken
Another final, another show. 𝐂𝐡𝐞𝐞𝐫𝐬! 😁🍻 @heineken #FansHaveMoreFriends #ad
Turns out you can make new friends on Champions League nights pretty quickly. #FansHaveMoreFriends
5.36M
210K
782
6mo ago
heineken
Turns out you can make new friends on Champions League nights pretty quickly. #FansHaveMoreFriends
🍺 𝐂𝐨𝐧𝐟𝐢𝐫𝐦𝐞𝐝: Heineken’s new #FansHaveMoreFriends campaign celebrates fans coming together. Here are some of my thoughts on what makes being a fan so special @heineken #ad
4.39M
36.7K
466
6mo ago
heineken
🍺 𝐂𝐨𝐧𝐟𝐢𝐫𝐦𝐞𝐝: Heineken’s new #FansHaveMoreFriends campaign celebrates fans coming together. Here are some of my thoughts on what makes being a fan so special @heineken #ad
Too many UCL winners around me! 😂🍻 Thanks as usual, @heineken 💚 #FansHaveMoreFriends #ad
4.24M
133K
541
2mo ago
heineken
Too many UCL winners around me! 😂🍻 Thanks as usual, @heineken 💚 #FansHaveMoreFriends #ad
How to pour the perfect schooner W/ @heineken_au The star serve lands on the star shoulders as the Dutch intended. Have a go yourself. 🍻 AD #schoonerscorer #enjoyresponsibly
1.92M
22.5K
233
5mo ago
heineken
How to pour the perfect schooner W/ @heineken_au The star serve lands on the star shoulders as the Dutch intended. Have a go yourself. 🍻 AD #schoonerscorer #enjoyresponsibly
No fans, no fiesta. Cheers to everyone on the podium, drivers included 🎊🇲🇽 #F1 #PodiumCelebration
1.74M
1.05K
112
9mo ago
heineken
No fans, no fiesta. Cheers to everyone on the podium, drivers included 🎊🇲🇽 #F1 #PodiumCelebration
honored to be part of the new @heineken campaign together with @maxverstappen1 & @virgilvandijk (catch us soon on tv) 🎬❤️ #FansHaveMoreFriends
1.64M
59.0K
639
6mo ago
heineken
honored to be part of the new @heineken campaign together with @maxverstappen1 & @virgilvandijk (catch us soon on tv) 🎬❤️ #FansHaveMoreFriends
Can a fan be solo in a stadium full of fans? We didn’t think so either. #Ad #HeinekenSoloSeat #FansHaveMoreFriends
1.63M
119K
909
2mo ago
heineken
Can a fan be solo in a stadium full of fans? We didn’t think so either. #Ad #HeinekenSoloSeat #FansHaveMoreFriends
Racing season upgraded 🏁 #heinekenpartner #21+ #enjoyresponsibly
1.28M
3.31K
57
8mo ago
heineken
Racing season upgraded 🏁 #heinekenpartner #21+ #enjoyresponsibly
Forest went from a Solo Seat at the Champions League Final to the best social experience of his life 🫶 #FansHaveMoreFriends
1.09M
54.9K
202
2mo ago
heineken
Forest went from a Solo Seat at the Champions League Final to the best social experience of his life 🫶 #FansHaveMoreFriends
WHAT 🤯 A 🤯 SHOW 🤯 South Africa always delivers 🇿🇦 #F1 #RedBullRacing @heineken
995K
32.7K
83
7mo ago
heineken
WHAT 🤯 A 🤯 SHOW 🤯 South Africa always delivers 🇿🇦 #F1 #RedBullRacing @heineken
Great races always bring fans together. Anywhere. #FansHaveMoreFriends
899K
49.0K
265
6mo ago
heineken
Great races always bring fans together. Anywhere. #FansHaveMoreFriends
THE SEARCH BEGINS FOR THE 2027 HEINEKEN® x F1® SEASON TICKET HOLDER 🤩 As the current Season Ticket holder, I’m very excited to announce that the search for the person for me to hand the baton to for the 2027 season is underway. Fans from anywhere around the world can now enter via F1® Unlocked to be in with the chance to win this incredible pass for next season! The Season Ticket covers flights, accommodation and tickets for every race on the calendar. And at each destination, there will be the opportunity to connect with fellow Formula 1 fans, sharing the passion, excitement and camaraderie that makes the sport a truly shared experience 💚 Oh, and did I mention...you can take a plus one!! 25+. Terms & Conditions apply. #AD #HeinekenF1SeasonTicket #FansHaveMoreFriends
866K
1.93K
119
1mo ago
heineken
THE SEARCH BEGINS FOR THE 2027 HEINEKEN® x F1® SEASON TICKET HOLDER 🤩 As the current Season Ticket holder, I’m very excited to announce that the search for the person for me to hand the baton to for the 2027 season is underway. Fans from anywhere around the world can now enter via F1® Unlocked to be in with the chance to win this incredible pass for next season! The Season Ticket covers flights, accommodation and tickets for every race on the calendar. And at each destination, there will be the opportunity to connect with fellow Formula 1 fans, sharing the passion, excitement and camaraderie that makes the sport a truly shared experience 💚 Oh, and did I mention...you can take a plus one!! 25+. Terms & Conditions apply. #AD #HeinekenF1SeasonTicket #FansHaveMoreFriends
How many new friends can I make within the fastest lap time at the British Grand Prix? Let’s find out with @heineken_uk 🍻 Would you like an F1® Season Ticket? With the Heineken® x F1® Season Ticket, every race is a chance to meet fellow fans from around the world. Enter now via F1® Unlocked for your chance to win this all-season pass for 2027. Terms & conditions apply. | Ad   18+ only, please drink responsibly, for info please visit bedrinkaware.co.uk #Heineken #BritishGP #F1FansHaveMoreFriends
685K
742
16
1mo ago
heineken
How many new friends can I make within the fastest lap time at the British Grand Prix? Let’s find out with @heineken_uk 🍻 Would you like an F1® Season Ticket? With the Heineken® x F1® Season Ticket, every race is a chance to meet fellow fans from around the world. Enter now via F1® Unlocked for your chance to win this all-season pass for 2027. Terms & conditions apply. | Ad   18+ only, please drink responsibly, for info please visit bedrinkaware.co.uk #Heineken #BritishGP #F1FansHaveMoreFriends
Lost your friends at Coachella? Clink your way into new ones🍻 Only at Heineken House. Link in bio.
669K
657
17
3mo ago
heineken
Lost your friends at Coachella? Clink your way into new ones🍻 Only at Heineken House. Link in bio.
For anyone wondering how we upgraded the most solo seat, here’s how we did it #HeinekenSoloSeat #FansHaveMoreFriends
657K
2.54K
20
2mo ago
heineken
For anyone wondering how we upgraded the most solo seat, here’s how we did it #HeinekenSoloSeat #FansHaveMoreFriends
The most limited collab (...you can also just make at home). #TheMatchWeveAllBeenWaitingFor #Heineken #Heinz
424K
3.62K
82
2mo ago
heineken
The most limited collab (...you can also just make at home). #TheMatchWeveAllBeenWaitingFor #Heineken #Heinz
No padel players were harmed in the making of this content. #TheUnexpectedDouble #Heineken00
420K
hidden
155
3mo ago
heineken
No padel players were harmed in the making of this content. #TheUnexpectedDouble #Heineken00

Heineken (@heineken) Instagram Stats & Analytics

Heineken (@heineken) has 871K Instagram followers with a 2.26% engagement rate over the past 12 months. Across 175 posts, Heineken received 1.14M total likes and 87.7M impressions, averaging 6.50K likes per post. This page tracks Heineken's performance metrics, top content, and engagement trends — updated daily.

Heineken (@heineken) Instagram Analytics FAQ

How many Instagram followers does Heineken have?+
Heineken (@heineken) has 871K Instagram followers as of August 2026.
What is Heineken's Instagram engagement rate?+
Heineken's Instagram engagement rate is 2.26% over the last 12 months, based on 175 posts.
How many likes does Heineken get on Instagram?+
Heineken received 1.14M total likes across 175 posts in the last 12 months, averaging 6.50K likes per post.
How many Instagram impressions does Heineken get?+
Heineken's Instagram content generated 87.7M total impressions over the last 12 months.