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followers
54.8K
impressions
13.0M
likes
304K
comments
8.40K
posts
140
engagement
1.96%
emv
$347K
Average per post
93.0K

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SULT GOT HACKED! AD Joking, but we didn’t realise how much of a target small businesses are for hackers. We’re big advocates for cyber security after reading more about it on BT’s Cyber Security Decoded Hub. We didn’t know that: Phishing (opening links on spam emails that look like normal emails) Public Wifi (joining public wifi hot spots that hackers can use to hack your data) Passwords (using the same password across multiple channels) …were the 3 main things to flag when protecting your business. We’re now SUPER hot on this and want to make sure any small businesses out there prioritise this as well! Head to BT Cyber Security Decoded to read more about it @btforbusiness
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drinksult
SULT GOT HACKED! AD Joking, but we didn’t realise how much of a target small businesses are for hackers. We’re big advocates for cyber security after reading more about it on BT’s Cyber Security Decoded Hub. We didn’t know that: Phishing (opening links on spam emails that look like normal emails) Public Wifi (joining public wifi hot spots that hackers can use to hack your data) Passwords (using the same password across multiple channels) …were the 3 main things to flag when protecting your business. We’re now SUPER hot on this and want to make sure any small businesses out there prioritise this as well! Head to BT Cyber Security Decoded to read more about it @btforbusiness
The beginning of an unfinished story (and the most expensive coffee of my life) 🥸📖 I thought I’d tell the brief story behind how I met a stranger for a coffee from hinge and that coffee changed my life overnight (literally, I woke up the next day and we went straight into it after no even remembering his last name lolol) So yeah!! Some of you would have seen @drinksult RIGHT from the start before it was born, some of you may have only just come across it and some may have never heard of it Well, it’s my baby, made with this stranger that overnight has become someone I message more than anyone else in my life Weird when i think of it like that I promise you this really isn’t easy in the slightest. This brand has completely wrecked me most of the time and I’m sure hen as well in different ways. The business world is nothing you can ever be prepared for. It hasn’t come naturally to me understanding MOQs, P&L, ROI, KPIs and all this crazy jargon that people use. 9/10 times I am the dumbest in the room which has been tricky to navigate as someone who’s always wanted to be the best at everything lmao. I love story telling, coming up with whacky marketing ideas and showing SULT to the world in our ‘SULT way’ which has been so well received. That’s always fun !!! But I’m learning so much from our experiences and from Hen. He knows a lot about the nitty gritty stuff which is admirable I’m also learning a LOT about myself and how I juggle jobs, manage tasks and work with other people so closely. It’s VERY new to me and very hard but it’s also very rewarding !!! So that’s SULT and it’s a huge thing in my life now. My goal is to take it to the US lol we shall see stay tuned xxxxxx
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The beginning of an unfinished story (and the most expensive coffee of my life) 🥸📖 I thought I’d tell the brief story behind how I met a stranger for a coffee from hinge and that coffee changed my life overnight (literally, I woke up the next day and we went straight into it after no even remembering his last name lolol) So yeah!! Some of you would have seen @drinksult RIGHT from the start before it was born, some of you may have only just come across it and some may have never heard of it Well, it’s my baby, made with this stranger that overnight has become someone I message more than anyone else in my life Weird when i think of it like that I promise you this really isn’t easy in the slightest. This brand has completely wrecked me most of the time and I’m sure hen as well in different ways. The business world is nothing you can ever be prepared for. It hasn’t come naturally to me understanding MOQs, P&L, ROI, KPIs and all this crazy jargon that people use. 9/10 times I am the dumbest in the room which has been tricky to navigate as someone who’s always wanted to be the best at everything lmao. I love story telling, coming up with whacky marketing ideas and showing SULT to the world in our ‘SULT way’ which has been so well received. That’s always fun !!! But I’m learning so much from our experiences and from Hen. He knows a lot about the nitty gritty stuff which is admirable I’m also learning a LOT about myself and how I juggle jobs, manage tasks and work with other people so closely. It’s VERY new to me and very hard but it’s also very rewarding !!! So that’s SULT and it’s a huge thing in my life now. My goal is to take it to the US lol we shall see stay tuned xxxxxx
@drinksult is TAKING OVER the performance drinks market! 🦾 I sat down with @henryporpora to break down how he spotted a gap in the market, turned it into a profitable brand from scratch, and how YOU can do the same 🫵 You can watch the full video through the link in bio 🔗 #simonsquibb #dreams #business
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@drinksult is TAKING OVER the performance drinks market! 🦾 I sat down with @henryporpora to break down how he spotted a gap in the market, turned it into a profitable brand from scratch, and how YOU can do the same 🫵 You can watch the full video through the link in bio 🔗 #simonsquibb #dreams #business
this could be life changing for us 😭 which is why this is the scariest time for @drinksult right now So much is going on; box reassign, new flavour launch, Black Friday, and now we’re tackling the big space of RETAIL!!! and with that comes 1000 risks Everyday we’re risking our money, our time, our futures lol. It’s not an easy job to do every day. Even yesterday hen and I were trying to work out how many boxes to order based on 390,000 sachets of SULT. We pretty much have to guess what demand we’ll have for each flavour, each box size, and that’s kinda terrifying. Because you’d never think how expensive just a box would be to order. And that’s just one example We’re now about to tackle the retail space with a BIGGG retailer which means HIGH VOLUMES of everything (including stress) Every day is a guessing game. Hen is amazing at the logistics of it all and I’m still learning a lot but it’s exciting to see a whole new world of business that I never thought i’d see I’m not a business person. It doesn’t come naturally to me so it’s still very scary. But oh my god if this goes right then we’ll be so chuffed That’s the thing though, it’s all based on ‘ifs’ but you just gotta roll with it We’re out here making the best electrolyte brand that exists hands down and we are PROUD saying that. So at least we know we’re doing something right, believing in a bloody good product 🤏🏼🤏🏼🤏🏼
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this could be life changing for us 😭 which is why this is the scariest time for @drinksult right now So much is going on; box reassign, new flavour launch, Black Friday, and now we’re tackling the big space of RETAIL!!! and with that comes 1000 risks Everyday we’re risking our money, our time, our futures lol. It’s not an easy job to do every day. Even yesterday hen and I were trying to work out how many boxes to order based on 390,000 sachets of SULT. We pretty much have to guess what demand we’ll have for each flavour, each box size, and that’s kinda terrifying. Because you’d never think how expensive just a box would be to order. And that’s just one example We’re now about to tackle the retail space with a BIGGG retailer which means HIGH VOLUMES of everything (including stress) Every day is a guessing game. Hen is amazing at the logistics of it all and I’m still learning a lot but it’s exciting to see a whole new world of business that I never thought i’d see I’m not a business person. It doesn’t come naturally to me so it’s still very scary. But oh my god if this goes right then we’ll be so chuffed That’s the thing though, it’s all based on ‘ifs’ but you just gotta roll with it We’re out here making the best electrolyte brand that exists hands down and we are PROUD saying that. So at least we know we’re doing something right, believing in a bloody good product 🤏🏼🤏🏼🤏🏼
APPLICATIONS CLOSED ❌ new character unlock*ing*…🫦 Join our SULT team!! As you can imagine, the brand is growing and the team hasn’t lol, so we need a new character to join us Here’s our generational job description for you - we’re looking for a content machine !!! Comment “SULTYHIRE” for more info 💬 Get creative and apply if you think you’ve got what it takes to work closely with 2 type Bs xxx
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APPLICATIONS CLOSED ❌ new character unlock*ing*…🫦 Join our SULT team!! As you can imagine, the brand is growing and the team hasn’t lol, so we need a new character to join us Here’s our generational job description for you - we’re looking for a content machine !!! Comment “SULTYHIRE” for more info 💬 Get creative and apply if you think you’ve got what it takes to work closely with 2 type Bs xxx
if you’re not @joeandthejuice then keep scrolling…(and pls tag them!!!) Stop playing hard to get :-) Since starting SULT 6 months ago, Joe and the juice has needed us in their drinks. We have the same ethos, same target audience, same unhinged personality, everything really. They made juice fun, cool and mainstream, just like we’re here making electrolytes fun, cool and mainstream. Anyway, we’re not here to pitch we’re just here to try get your attention and give us something back xx So we hope you love the visuals, Kind regards, Mil, Hen & the SULT team
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if you’re not @joeandthejuice then keep scrolling…(and pls tag them!!!) Stop playing hard to get :-) Since starting SULT 6 months ago, Joe and the juice has needed us in their drinks. We have the same ethos, same target audience, same unhinged personality, everything really. They made juice fun, cool and mainstream, just like we’re here making electrolytes fun, cool and mainstream. Anyway, we’re not here to pitch we’re just here to try get your attention and give us something back xx So we hope you love the visuals, Kind regards, Mil, Hen & the SULT team
ummm…OUR BIGGEST ANNOUNCEMENT YET😰 Our road to retail has somehow become the reality WAY sooner than we thought We didn’t even have a box sorted 9 months and now we’re readying thousands to be delivered across the UK. We didn’t have a clue what we were doing but slowly we’re getting there, still learning so so much on the daily. We didn’t have any idea really The only idea we had was SULT it was *only* an idea - we knew our why and we worked backwards to get to the amazing product and brand we’re building today. Now it’s somehow a real business with amazing products, now with one real employee, shout out Sophie!!! (Hen, Alex and I are still yet to take any wage lol) And somehow will be seen IN REAL LIFE, stocked in the UK’s biggest retailer, @bootsuk (150 stores nationwide) We haven’t had any investment We’re very much scared how this might go for us but what’s a business without any risk?? a failed one 🗣️ We’ll be showing you guys EVERYTHING about what it takes to launch in Boots… obviously. BOOTS HERE WE COME!!!
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ummm…OUR BIGGEST ANNOUNCEMENT YET😰 Our road to retail has somehow become the reality WAY sooner than we thought We didn’t even have a box sorted 9 months and now we’re readying thousands to be delivered across the UK. We didn’t have a clue what we were doing but slowly we’re getting there, still learning so so much on the daily. We didn’t have any idea really The only idea we had was SULT it was *only* an idea - we knew our why and we worked backwards to get to the amazing product and brand we’re building today. Now it’s somehow a real business with amazing products, now with one real employee, shout out Sophie!!! (Hen, Alex and I are still yet to take any wage lol) And somehow will be seen IN REAL LIFE, stocked in the UK’s biggest retailer, @bootsuk (150 stores nationwide) We haven’t had any investment We’re very much scared how this might go for us but what’s a business without any risk?? a failed one 🗣️ We’ll be showing you guys EVERYTHING about what it takes to launch in Boots… obviously. BOOTS HERE WE COME!!!
WELCOME TO SCALING IN PUBLIC... exactly a year ago we began building SULT in public. We showed you every email, every whatsapp and every problem we faced as we tried to get an idea into a product and a product into your hands. Once we did that and we launched, we continued to share the journey of SULT, but by the end of last year after launching our 3rd flavour, we admitted to ourselves that we had built this brand now... so whats next for us? SCALING IN PUBLIC SULT has been built, but how do we continue building that whilst also scaling it?? How do we not fail at a point where a lot of other start ups do? Well, we don’t know the answer to that yet lol, so whilst we find those answers, we’ll obviously be bringing you guys along with us!!!
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WELCOME TO SCALING IN PUBLIC... exactly a year ago we began building SULT in public. We showed you every email, every whatsapp and every problem we faced as we tried to get an idea into a product and a product into your hands. Once we did that and we launched, we continued to share the journey of SULT, but by the end of last year after launching our 3rd flavour, we admitted to ourselves that we had built this brand now... so whats next for us? SCALING IN PUBLIC SULT has been built, but how do we continue building that whilst also scaling it?? How do we not fail at a point where a lot of other start ups do? Well, we don’t know the answer to that yet lol, so whilst we find those answers, we’ll obviously be bringing you guys along with us!!!
This post is dedicated to the 6ft giant SULT sachet, without you, we wouldn’t have had a plan for London marathon, we wouldn’t have been able to hydrate all the supporters and we wouldn’t have made it on BBC live news. This one’s for you 💚 (In all seriousness, well done to EVERYONE today!! The runners, the supporters, the staff, the whole of london and more!! Such a fun day. Rest up and make sure you take some SULT🤝)
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This post is dedicated to the 6ft giant SULT sachet, without you, we wouldn’t have had a plan for London marathon, we wouldn’t have been able to hydrate all the supporters and we wouldn’t have made it on BBC live news. This one’s for you 💚 (In all seriousness, well done to EVERYONE today!! The runners, the supporters, the staff, the whole of london and more!! Such a fun day. Rest up and make sure you take some SULT🤝)
Road To Retail ep 3: we think we f*cked it This is what it looks like for a real start up to try tackle the scary retail world. If we make it, every tiny bit of support will help us stay alive. A story share, a review, of course a purchase, a recommendation, anything. We’ve all come SO far already in under a year. From choosing our box designs to seeing this boxes in your kitchen to seeing them on shelves in Boots🥹 WE’RE SO CLOSE AH LETS DO THISSS
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Road To Retail ep 3: we think we f*cked it This is what it looks like for a real start up to try tackle the scary retail world. If we make it, every tiny bit of support will help us stay alive. A story share, a review, of course a purchase, a recommendation, anything. We’ve all come SO far already in under a year. From choosing our box designs to seeing this boxes in your kitchen to seeing them on shelves in Boots🥹 WE’RE SO CLOSE AH LETS DO THISSS
a scene from the devil wears Prada 2 that didn’t make the cut @tdwp2 Creative direction: @millygoldsmith @henryporpora @itsalexmcampbell @sophiemilhamx DOP @noaharcherrr Post production @itsalexmcampbell
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a scene from the devil wears Prada 2 that didn’t make the cut @tdwp2 Creative direction: @millygoldsmith @henryporpora @itsalexmcampbell @sophiemilhamx DOP @noaharcherrr Post production @itsalexmcampbell
Not really sure how our school project secured this collab @drinksult x @olehenriksen start up x massive LVMH brand electrolytes x skincare peach x peach In true SULT fashion we had a plan that went straight out the window from as soon as we woke up but SOMEHOW we still made it happen. AND WE MADE CANS AS WELL!! Do we bring out cans?…. (Say yes) Anyway, it’s pretty refreshing to be a start up getting our hands dirty with a MASSIVE prestigious company. Just goes to show no matter how big you are, you can still do the fun ‘ school project work’ lol p.s sorry to the random stranger we fully chased down. Hope you loved the gesture (and the SULT) xx
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Not really sure how our school project secured this collab @drinksult x @olehenriksen start up x massive LVMH brand electrolytes x skincare peach x peach In true SULT fashion we had a plan that went straight out the window from as soon as we woke up but SOMEHOW we still made it happen. AND WE MADE CANS AS WELL!! Do we bring out cans?…. (Say yes) Anyway, it’s pretty refreshing to be a start up getting our hands dirty with a MASSIVE prestigious company. Just goes to show no matter how big you are, you can still do the fun ‘ school project work’ lol p.s sorry to the random stranger we fully chased down. Hope you loved the gesture (and the SULT) xx
wtf is that😭😭… SULT’S NEW HIRE !!!!! welcome to the team xxx
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wtf is that😭😭… SULT’S NEW HIRE !!!!! welcome to the team xxx
Shall we have a chat @liquidiv.uk? xxx
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Shall we have a chat @liquidiv.uk? xxx
owning one of the fastest growing electrolyte brands @drinksult comes with constant changes and a tonne of wrong decisions but one thing I know for sure is all the ways you can pose with a sachet in hand :) for real though, this was our biggest campaign to date, with 12 models, 3 backdrops and a biggggg set and tbh it was a day that really made me realise how big the brand has become already!! SCARY!!!!! This is REAL!! AHH!! But also so fun We’re revamping the brand with a whole load of new imagery, new product (which we don’t have yet but it’s coming!!) and new team members (hi anie) More to come on this and if you’re still here reading then peach citrus is still my favourite flavour across every single electrolyte made in the world, and if you haven’t tried it yet WHAT ARE YOU ACTUALLY DOING
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owning one of the fastest growing electrolyte brands @drinksult comes with constant changes and a tonne of wrong decisions but one thing I know for sure is all the ways you can pose with a sachet in hand :) for real though, this was our biggest campaign to date, with 12 models, 3 backdrops and a biggggg set and tbh it was a day that really made me realise how big the brand has become already!! SCARY!!!!! This is REAL!! AHH!! But also so fun We’re revamping the brand with a whole load of new imagery, new product (which we don’t have yet but it’s coming!!) and new team members (hi anie) More to come on this and if you’re still here reading then peach citrus is still my favourite flavour across every single electrolyte made in the world, and if you haven’t tried it yet WHAT ARE YOU ACTUALLY DOING
probably not even allowed to share this lol
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probably not even allowed to share this lol
ep 2: SULT 2.0 - MAKING THE PRODUCT🔬 We’ve taken your exact answers to the manufacturers and whipped up some SULT creatine and SULT magnesium blends 🫦 What’s crazy is we actually had these 2 products on our miro board with the intention to launch with them, but we decided to just stick to our normal electrolyte formula. A year and a bit later you want us to bring our creatine and magnesium so HERE WE ARE!!! Learning a lot as we go still, it’s never ending…but it’s sooo good to be back in creation mode as if we’re starting this all over again Now, can we settle a debate, do we want our magnesium blend to be grapefruit flavour or blackcurrant…
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ep 2: SULT 2.0 - MAKING THE PRODUCT🔬 We’ve taken your exact answers to the manufacturers and whipped up some SULT creatine and SULT magnesium blends 🫦 What’s crazy is we actually had these 2 products on our miro board with the intention to launch with them, but we decided to just stick to our normal electrolyte formula. A year and a bit later you want us to bring our creatine and magnesium so HERE WE ARE!!! Learning a lot as we go still, it’s never ending…but it’s sooo good to be back in creation mode as if we’re starting this all over again Now, can we settle a debate, do we want our magnesium blend to be grapefruit flavour or blackcurrant…
no better feeling honestly !! thank you @alfiedeyes for the kind words and for finally converting @zoesugg into an electrolyte lover🤝🗣️ (Sophie was freaking out)
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no better feeling honestly !! thank you @alfiedeyes for the kind words and for finally converting @zoesugg into an electrolyte lover🤝🗣️ (Sophie was freaking out)
We have an UPDATE… SULT has a new hire 👀 FINALLY!!!! Thank you to everyone who applied, we really appreciate every single application. If you haven’t heard from us, please reach out in the comments as Hen and I lost all strategy because we didn’t anticipate so much interest!! Anddd, as for who the new hire and who they are… that might have to wait until ep 5
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We have an UPDATE… SULT has a new hire 👀 FINALLY!!!! Thank you to everyone who applied, we really appreciate every single application. If you haven’t heard from us, please reach out in the comments as Hen and I lost all strategy because we didn’t anticipate so much interest!! Anddd, as for who the new hire and who they are… that might have to wait until ep 5
no messing around, here’s our story in 56 seconds we got ourselves on the shelves in under 12 months, HOLY SH*T @bootsuk now what…??
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no messing around, here’s our story in 56 seconds we got ourselves on the shelves in under 12 months, HOLY SH*T @bootsuk now what…??

SULT® (@drinksult) Instagram Stats & Analytics

SULT® (@drinksult) has 54.8K Instagram followers with a 1.96% engagement rate over the past 12 months. Across 140 posts, SULT® received 304K total likes and 13.0M impressions, averaging 2.17K likes per post. This page tracks SULT®'s performance metrics, top content, and engagement trends — updated daily. To benchmark @drinksult against other accounts, use Socialpruf's Instagram competitor analysis tool.

SULT® (@drinksult) Instagram Analytics FAQ

How many Instagram followers does SULT® have?+
SULT® (@drinksult) has 54.8K Instagram followers as of October 2026.
What is SULT®'s Instagram engagement rate?+
SULT®'s Instagram engagement rate is 1.96% over the last 12 months, based on 140 posts.
How many likes does SULT® get on Instagram?+
SULT® received 304K total likes across 140 posts in the last 12 months, averaging 2.17K likes per post.
How many Instagram impressions does SULT® get?+
SULT®'s Instagram content generated 13.0M total impressions over the last 12 months.
Can I compare SULT® with other Instagram accounts?+
Yes. Add @drinksult to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.