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followers
55.1K
impressions
9.07M
likes
239K
comments
7.95K
posts
133
engagement
2.15%
emv
$251K
Average per post
68.2K

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The beginning of an unfinished story (and the most expensive coffee of my life) 🥸📖 I thought I’d tell the brief story behind how I met a stranger for a coffee from hinge and that coffee changed my life overnight (literally, I woke up the next day and we went straight into it after no even remembering his last name lolol) So yeah!! Some of you would have seen @drinksult RIGHT from the start before it was born, some of you may have only just come across it and some may have never heard of it Well, it’s my baby, made with this stranger that overnight has become someone I message more than anyone else in my life Weird when i think of it like that I promise you this really isn’t easy in the slightest. This brand has completely wrecked me most of the time and I’m sure hen as well in different ways. The business world is nothing you can ever be prepared for. It hasn’t come naturally to me understanding MOQs, P&L, ROI, KPIs and all this crazy jargon that people use. 9/10 times I am the dumbest in the room which has been tricky to navigate as someone who’s always wanted to be the best at everything lmao. I love story telling, coming up with whacky marketing ideas and showing SULT to the world in our ‘SULT way’ which has been so well received. That’s always fun !!! But I’m learning so much from our experiences and from Hen. He knows a lot about the nitty gritty stuff which is admirable I’m also learning a LOT about myself and how I juggle jobs, manage tasks and work with other people so closely. It’s VERY new to me and very hard but it’s also very rewarding !!! So that’s SULT and it’s a huge thing in my life now. My goal is to take it to the US lol we shall see stay tuned xxxxxx
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11mo ago
drinksult
The beginning of an unfinished story (and the most expensive coffee of my life) 🥸📖 I thought I’d tell the brief story behind how I met a stranger for a coffee from hinge and that coffee changed my life overnight (literally, I woke up the next day and we went straight into it after no even remembering his last name lolol) So yeah!! Some of you would have seen @drinksult RIGHT from the start before it was born, some of you may have only just come across it and some may have never heard of it Well, it’s my baby, made with this stranger that overnight has become someone I message more than anyone else in my life Weird when i think of it like that I promise you this really isn’t easy in the slightest. This brand has completely wrecked me most of the time and I’m sure hen as well in different ways. The business world is nothing you can ever be prepared for. It hasn’t come naturally to me understanding MOQs, P&L, ROI, KPIs and all this crazy jargon that people use. 9/10 times I am the dumbest in the room which has been tricky to navigate as someone who’s always wanted to be the best at everything lmao. I love story telling, coming up with whacky marketing ideas and showing SULT to the world in our ‘SULT way’ which has been so well received. That’s always fun !!! But I’m learning so much from our experiences and from Hen. He knows a lot about the nitty gritty stuff which is admirable I’m also learning a LOT about myself and how I juggle jobs, manage tasks and work with other people so closely. It’s VERY new to me and very hard but it’s also very rewarding !!! So that’s SULT and it’s a huge thing in my life now. My goal is to take it to the US lol we shall see stay tuned xxxxxx
APPLICATIONS CLOSED ❌ new character unlock*ing*…🫦 Join our SULT team!! As you can imagine, the brand is growing and the team hasn’t lol, so we need a new character to join us Here’s our generational job description for you - we’re looking for a content machine !!! Comment “SULTYHIRE” for more info 💬 Get creative and apply if you think you’ve got what it takes to work closely with 2 type Bs xxx
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drinksult
APPLICATIONS CLOSED ❌ new character unlock*ing*…🫦 Join our SULT team!! As you can imagine, the brand is growing and the team hasn’t lol, so we need a new character to join us Here’s our generational job description for you - we’re looking for a content machine !!! Comment “SULTYHIRE” for more info 💬 Get creative and apply if you think you’ve got what it takes to work closely with 2 type Bs xxx
ummm…OUR BIGGEST ANNOUNCEMENT YET😰 Our road to retail has somehow become the reality WAY sooner than we thought We didn’t even have a box sorted 9 months and now we’re readying thousands to be delivered across the UK. We didn’t have a clue what we were doing but slowly we’re getting there, still learning so so much on the daily. We didn’t have any idea really The only idea we had was SULT it was *only* an idea - we knew our why and we worked backwards to get to the amazing product and brand we’re building today. Now it’s somehow a real business with amazing products, now with one real employee, shout out Sophie!!! (Hen, Alex and I are still yet to take any wage lol) And somehow will be seen IN REAL LIFE, stocked in the UK’s biggest retailer, @bootsuk (150 stores nationwide) We haven’t had any investment We’re very much scared how this might go for us but what’s a business without any risk?? a failed one 🗣️ We’ll be showing you guys EVERYTHING about what it takes to launch in Boots… obviously. BOOTS HERE WE COME!!!
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11mo ago
drinksult
ummm…OUR BIGGEST ANNOUNCEMENT YET😰 Our road to retail has somehow become the reality WAY sooner than we thought We didn’t even have a box sorted 9 months and now we’re readying thousands to be delivered across the UK. We didn’t have a clue what we were doing but slowly we’re getting there, still learning so so much on the daily. We didn’t have any idea really The only idea we had was SULT it was *only* an idea - we knew our why and we worked backwards to get to the amazing product and brand we’re building today. Now it’s somehow a real business with amazing products, now with one real employee, shout out Sophie!!! (Hen, Alex and I are still yet to take any wage lol) And somehow will be seen IN REAL LIFE, stocked in the UK’s biggest retailer, @bootsuk (150 stores nationwide) We haven’t had any investment We’re very much scared how this might go for us but what’s a business without any risk?? a failed one 🗣️ We’ll be showing you guys EVERYTHING about what it takes to launch in Boots… obviously. BOOTS HERE WE COME!!!
WELCOME TO SCALING IN PUBLIC... exactly a year ago we began building SULT in public. We showed you every email, every whatsapp and every problem we faced as we tried to get an idea into a product and a product into your hands. Once we did that and we launched, we continued to share the journey of SULT, but by the end of last year after launching our 3rd flavour, we admitted to ourselves that we had built this brand now... so whats next for us? SCALING IN PUBLIC SULT has been built, but how do we continue building that whilst also scaling it?? How do we not fail at a point where a lot of other start ups do? Well, we don’t know the answer to that yet lol, so whilst we find those answers, we’ll obviously be bringing you guys along with us!!!
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9mo ago
drinksult
WELCOME TO SCALING IN PUBLIC... exactly a year ago we began building SULT in public. We showed you every email, every whatsapp and every problem we faced as we tried to get an idea into a product and a product into your hands. Once we did that and we launched, we continued to share the journey of SULT, but by the end of last year after launching our 3rd flavour, we admitted to ourselves that we had built this brand now... so whats next for us? SCALING IN PUBLIC SULT has been built, but how do we continue building that whilst also scaling it?? How do we not fail at a point where a lot of other start ups do? Well, we don’t know the answer to that yet lol, so whilst we find those answers, we’ll obviously be bringing you guys along with us!!!
This post is dedicated to the 6ft giant SULT sachet, without you, we wouldn’t have had a plan for London marathon, we wouldn’t have been able to hydrate all the supporters and we wouldn’t have made it on BBC live news. This one’s for you 💚 (In all seriousness, well done to EVERYONE today!! The runners, the supporters, the staff, the whole of london and more!! Such a fun day. Rest up and make sure you take some SULT🤝)
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drinksult
This post is dedicated to the 6ft giant SULT sachet, without you, we wouldn’t have had a plan for London marathon, we wouldn’t have been able to hydrate all the supporters and we wouldn’t have made it on BBC live news. This one’s for you 💚 (In all seriousness, well done to EVERYONE today!! The runners, the supporters, the staff, the whole of london and more!! Such a fun day. Rest up and make sure you take some SULT🤝)
Road To Retail ep 3: we think we f*cked it This is what it looks like for a real start up to try tackle the scary retail world. If we make it, every tiny bit of support will help us stay alive. A story share, a review, of course a purchase, a recommendation, anything. We’ve all come SO far already in under a year. From choosing our box designs to seeing this boxes in your kitchen to seeing them on shelves in Boots🥹 WE’RE SO CLOSE AH LETS DO THISSS
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9mo ago
drinksult
Road To Retail ep 3: we think we f*cked it This is what it looks like for a real start up to try tackle the scary retail world. If we make it, every tiny bit of support will help us stay alive. A story share, a review, of course a purchase, a recommendation, anything. We’ve all come SO far already in under a year. From choosing our box designs to seeing this boxes in your kitchen to seeing them on shelves in Boots🥹 WE’RE SO CLOSE AH LETS DO THISSS
a scene from the devil wears Prada 2 that didn’t make the cut @tdwp2 Creative direction: @millygoldsmith @henryporpora @itsalexmcampbell @sophiemilhamx DOP @noaharcherrr Post production @itsalexmcampbell
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a scene from the devil wears Prada 2 that didn’t make the cut @tdwp2 Creative direction: @millygoldsmith @henryporpora @itsalexmcampbell @sophiemilhamx DOP @noaharcherrr Post production @itsalexmcampbell
Not really sure how our school project secured this collab @drinksult x @olehenriksen start up x massive LVMH brand electrolytes x skincare peach x peach In true SULT fashion we had a plan that went straight out the window from as soon as we woke up but SOMEHOW we still made it happen. AND WE MADE CANS AS WELL!! Do we bring out cans?…. (Say yes) Anyway, it’s pretty refreshing to be a start up getting our hands dirty with a MASSIVE prestigious company. Just goes to show no matter how big you are, you can still do the fun ‘ school project work’ lol p.s sorry to the random stranger we fully chased down. Hope you loved the gesture (and the SULT) xx
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drinksult
Not really sure how our school project secured this collab @drinksult x @olehenriksen start up x massive LVMH brand electrolytes x skincare peach x peach In true SULT fashion we had a plan that went straight out the window from as soon as we woke up but SOMEHOW we still made it happen. AND WE MADE CANS AS WELL!! Do we bring out cans?…. (Say yes) Anyway, it’s pretty refreshing to be a start up getting our hands dirty with a MASSIVE prestigious company. Just goes to show no matter how big you are, you can still do the fun ‘ school project work’ lol p.s sorry to the random stranger we fully chased down. Hope you loved the gesture (and the SULT) xx
owning one of the fastest growing electrolyte brands @drinksult comes with constant changes and a tonne of wrong decisions but one thing I know for sure is all the ways you can pose with a sachet in hand :) for real though, this was our biggest campaign to date, with 12 models, 3 backdrops and a biggggg set and tbh it was a day that really made me realise how big the brand has become already!! SCARY!!!!! This is REAL!! AHH!! But also so fun We’re revamping the brand with a whole load of new imagery, new product (which we don’t have yet but it’s coming!!) and new team members (hi anie) More to come on this and if you’re still here reading then peach citrus is still my favourite flavour across every single electrolyte made in the world, and if you haven’t tried it yet WHAT ARE YOU ACTUALLY DOING
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1mo ago
drinksult
owning one of the fastest growing electrolyte brands @drinksult comes with constant changes and a tonne of wrong decisions but one thing I know for sure is all the ways you can pose with a sachet in hand :) for real though, this was our biggest campaign to date, with 12 models, 3 backdrops and a biggggg set and tbh it was a day that really made me realise how big the brand has become already!! SCARY!!!!! This is REAL!! AHH!! But also so fun We’re revamping the brand with a whole load of new imagery, new product (which we don’t have yet but it’s coming!!) and new team members (hi anie) More to come on this and if you’re still here reading then peach citrus is still my favourite flavour across every single electrolyte made in the world, and if you haven’t tried it yet WHAT ARE YOU ACTUALLY DOING
wtf is that😭😭… SULT’S NEW HIRE !!!!! welcome to the team xxx
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2mo ago
drinksult
wtf is that😭😭… SULT’S NEW HIRE !!!!! welcome to the team xxx
Shall we have a chat @liquidiv.uk? xxx
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6mo ago
drinksult
Shall we have a chat @liquidiv.uk? xxx
probably not even allowed to share this lol
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7mo ago
drinksult
probably not even allowed to share this lol
ep 2: SULT 2.0 - MAKING THE PRODUCT🔬 We’ve taken your exact answers to the manufacturers and whipped up some SULT creatine and SULT magnesium blends 🫦 What’s crazy is we actually had these 2 products on our miro board with the intention to launch with them, but we decided to just stick to our normal electrolyte formula. A year and a bit later you want us to bring our creatine and magnesium so HERE WE ARE!!! Learning a lot as we go still, it’s never ending…but it’s sooo good to be back in creation mode as if we’re starting this all over again Now, can we settle a debate, do we want our magnesium blend to be grapefruit flavour or blackcurrant…
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2mo ago
drinksult
ep 2: SULT 2.0 - MAKING THE PRODUCT🔬 We’ve taken your exact answers to the manufacturers and whipped up some SULT creatine and SULT magnesium blends 🫦 What’s crazy is we actually had these 2 products on our miro board with the intention to launch with them, but we decided to just stick to our normal electrolyte formula. A year and a bit later you want us to bring our creatine and magnesium so HERE WE ARE!!! Learning a lot as we go still, it’s never ending…but it’s sooo good to be back in creation mode as if we’re starting this all over again Now, can we settle a debate, do we want our magnesium blend to be grapefruit flavour or blackcurrant…
no better feeling honestly !! thank you @alfiedeyes for the kind words and for finally converting @zoesugg into an electrolyte lover🤝🗣️ (Sophie was freaking out)
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drinksult
no better feeling honestly !! thank you @alfiedeyes for the kind words and for finally converting @zoesugg into an electrolyte lover🤝🗣️ (Sophie was freaking out)
We have an UPDATE… SULT has a new hire 👀 FINALLY!!!! Thank you to everyone who applied, we really appreciate every single application. If you haven’t heard from us, please reach out in the comments as Hen and I lost all strategy because we didn’t anticipate so much interest!! Anddd, as for who the new hire and who they are… that might have to wait until ep 5
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3mo ago
drinksult
We have an UPDATE… SULT has a new hire 👀 FINALLY!!!! Thank you to everyone who applied, we really appreciate every single application. If you haven’t heard from us, please reach out in the comments as Hen and I lost all strategy because we didn’t anticipate so much interest!! Anddd, as for who the new hire and who they are… that might have to wait until ep 5
no messing around, here’s our story in 56 seconds we got ourselves on the shelves in under 12 months, HOLY SH*T @bootsuk now what…??
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8mo ago
drinksult
no messing around, here’s our story in 56 seconds we got ourselves on the shelves in under 12 months, HOLY SH*T @bootsuk now what…??
right then, I think that’s our call to say “make a bloody decision already”
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3mo ago
drinksult
right then, I think that’s our call to say “make a bloody decision already”
Your tiny brand gets invited to coachella with 3 days notice…what would you do? A. Book a flight, pack a suitcase and do anything to get yourself there B. Look at the email and think “ugh would love to” but worry that the logistics are too much, so you politely decline C. Think it’s fake and ignore it In our world, option A is the only option, so that’s exactly what I did Ngl I was slightly scared about what could happen but we did it and we got SULT to Coachella!! We helped out with @tiktok shop’s pool party villa with @darkroomagency 🌵 This is actually one of my dreams so I’m actually baffled how this all played out :-))) Next goal is to get SULT into a football stadium so Hen can live one of his dreams x
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6mo ago
drinksult
Your tiny brand gets invited to coachella with 3 days notice…what would you do? A. Book a flight, pack a suitcase and do anything to get yourself there B. Look at the email and think “ugh would love to” but worry that the logistics are too much, so you politely decline C. Think it’s fake and ignore it In our world, option A is the only option, so that’s exactly what I did Ngl I was slightly scared about what could happen but we did it and we got SULT to Coachella!! We helped out with @tiktok shop’s pool party villa with @darkroomagency 🌵 This is actually one of my dreams so I’m actually baffled how this all played out :-))) Next goal is to get SULT into a football stadium so Hen can live one of his dreams x
You may or may not have seen, noticed or questioned, but Sophie, our first hire and a big part of SULT for the past 9 months has left us Obviously we can’t really take anything seriously so here’s a slideshow dedicated to her Forever proud of you Sophie!! Ly xxx (You’re dead to us) (joking) (we actually really miss you already)
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4mo ago
drinksult
You may or may not have seen, noticed or questioned, but Sophie, our first hire and a big part of SULT for the past 9 months has left us Obviously we can’t really take anything seriously so here’s a slideshow dedicated to her Forever proud of you Sophie!! Ly xxx (You’re dead to us) (joking) (we actually really miss you already)
So we sent our new hire on her first side quest… in disguise. Fml lol Did she pass and we reveal her OR should we send her on another one lol? (comment below) xx
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So we sent our new hire on her first side quest… in disguise. Fml lol Did she pass and we reveal her OR should we send her on another one lol? (comment below) xx

SULT® (@drinksult) Instagram Stats & Analytics

SULT® (@drinksult) has 55.1K Instagram followers with a 2.15% engagement rate over the past 12 months. Across 133 posts, SULT® received 239K total likes and 9.07M impressions, averaging 1.80K likes per post. This page tracks SULT®'s performance metrics, top content, and engagement trends — updated daily. To benchmark @drinksult against other accounts, use Socialpruf's Instagram competitor analysis tool.

SULT® (@drinksult) Instagram Analytics FAQ

How many Instagram followers does SULT® have?+
SULT® (@drinksult) has 55.1K Instagram followers as of November 2026.
What is SULT®'s Instagram engagement rate?+
SULT®'s Instagram engagement rate is 2.15% over the last 12 months, based on 133 posts.
How many likes does SULT® get on Instagram?+
SULT® received 239K total likes across 133 posts in the last 12 months, averaging 1.80K likes per post.
How many Instagram impressions does SULT® get?+
SULT®'s Instagram content generated 9.07M total impressions over the last 12 months.
Can I compare SULT® with other Instagram accounts?+
Yes. Add @drinksult to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.