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followers
41.7K
impressions
12.3M
likes
272K
comments
4.99K
posts
131
engagement
1.76%
emv
$320K
Average per post
94K

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SULT GOT HACKED! AD Joking, but we didn’t realise how much of a target small businesses are for hackers. We’re big advocates for cyber security after reading more about it on BT’s Cyber Security Decoded Hub. We didn’t know that: Phishing (opening links on spam emails that look like normal emails) Public Wifi (joining public wifi hot spots that hackers can use to hack your data) Passwords (using the same password across multiple channels) …were the 3 main things to flag when protecting your business. We’re now SUPER hot on this and want to make sure any small businesses out there prioritise this as well! Head to BT Cyber Security Decoded to read more about it @btforbusiness
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drinksult
SULT GOT HACKED! AD Joking, but we didn’t realise how much of a target small businesses are for hackers. We’re big advocates for cyber security after reading more about it on BT’s Cyber Security Decoded Hub. We didn’t know that: Phishing (opening links on spam emails that look like normal emails) Public Wifi (joining public wifi hot spots that hackers can use to hack your data) Passwords (using the same password across multiple channels) …were the 3 main things to flag when protecting your business. We’re now SUPER hot on this and want to make sure any small businesses out there prioritise this as well! Head to BT Cyber Security Decoded to read more about it @btforbusiness
The beginning of an unfinished story (and the most expensive coffee of my life) 🥸📖 I thought I’d tell the brief story behind how I met a stranger for a coffee from hinge and that coffee changed my life overnight (literally, I woke up the next day and we went straight into it after no even remembering his last name lolol) So yeah!! Some of you would have seen @drinksult RIGHT from the start before it was born, some of you may have only just come across it and some may have never heard of it Well, it’s my baby, made with this stranger that overnight has become someone I message more than anyone else in my life Weird when i think of it like that I promise you this really isn’t easy in the slightest. This brand has completely wrecked me most of the time and I’m sure hen as well in different ways. The business world is nothing you can ever be prepared for. It hasn’t come naturally to me understanding MOQs, P&L, ROI, KPIs and all this crazy jargon that people use. 9/10 times I am the dumbest in the room which has been tricky to navigate as someone who’s always wanted to be the best at everything lmao. I love story telling, coming up with whacky marketing ideas and showing SULT to the world in our ‘SULT way’ which has been so well received. That’s always fun !!! But I’m learning so much from our experiences and from Hen. He knows a lot about the nitty gritty stuff which is admirable I’m also learning a LOT about myself and how I juggle jobs, manage tasks and work with other people so closely. It’s VERY new to me and very hard but it’s also very rewarding !!! So that’s SULT and it’s a huge thing in my life now. My goal is to take it to the US lol we shall see stay tuned xxxxxx
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drinksult
The beginning of an unfinished story (and the most expensive coffee of my life) 🥸📖 I thought I’d tell the brief story behind how I met a stranger for a coffee from hinge and that coffee changed my life overnight (literally, I woke up the next day and we went straight into it after no even remembering his last name lolol) So yeah!! Some of you would have seen @drinksult RIGHT from the start before it was born, some of you may have only just come across it and some may have never heard of it Well, it’s my baby, made with this stranger that overnight has become someone I message more than anyone else in my life Weird when i think of it like that I promise you this really isn’t easy in the slightest. This brand has completely wrecked me most of the time and I’m sure hen as well in different ways. The business world is nothing you can ever be prepared for. It hasn’t come naturally to me understanding MOQs, P&L, ROI, KPIs and all this crazy jargon that people use. 9/10 times I am the dumbest in the room which has been tricky to navigate as someone who’s always wanted to be the best at everything lmao. I love story telling, coming up with whacky marketing ideas and showing SULT to the world in our ‘SULT way’ which has been so well received. That’s always fun !!! But I’m learning so much from our experiences and from Hen. He knows a lot about the nitty gritty stuff which is admirable I’m also learning a LOT about myself and how I juggle jobs, manage tasks and work with other people so closely. It’s VERY new to me and very hard but it’s also very rewarding !!! So that’s SULT and it’s a huge thing in my life now. My goal is to take it to the US lol we shall see stay tuned xxxxxx
@drinksult is TAKING OVER the performance drinks market! 🦾 I sat down with @henryporpora to break down how he spotted a gap in the market, turned it into a profitable brand from scratch, and how YOU can do the same 🫵 You can watch the full video through the link in bio 🔗 #simonsquibb #dreams #business
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drinksult
@drinksult is TAKING OVER the performance drinks market! 🦾 I sat down with @henryporpora to break down how he spotted a gap in the market, turned it into a profitable brand from scratch, and how YOU can do the same 🫵 You can watch the full video through the link in bio 🔗 #simonsquibb #dreams #business
BETTER WHEN WETTER 💦 Over 67% of Brits aren’t drinking enough water – and it’s drying up more than just their mouths... SULT x Lovehoney the collab you never knew you needed. Music credit: Still of the night - Whitesnake
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BETTER WHEN WETTER 💦 Over 67% of Brits aren’t drinking enough water – and it’s drying up more than just their mouths... SULT x Lovehoney the collab you never knew you needed. Music credit: Still of the night - Whitesnake
the story of how we met… we’ll let the post do the talking, but let’s just say hinge got it so wrong but so right at the same time. BIG UP TO EVERYONE WHOS FOLLOWED THE JOURNEY SO FAR!! We’ve been winging it up until now and I guess for the foreseeable. Doing this both as first timers so please forgive us if we mess up (a lot)
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the story of how we met… we’ll let the post do the talking, but let’s just say hinge got it so wrong but so right at the same time. BIG UP TO EVERYONE WHOS FOLLOWED THE JOURNEY SO FAR!! We’ve been winging it up until now and I guess for the foreseeable. Doing this both as first timers so please forgive us if we mess up (a lot)
this could be life changing for us 😭 which is why this is the scariest time for @drinksult right now So much is going on; box reassign, new flavour launch, Black Friday, and now we’re tackling the big space of RETAIL!!! and with that comes 1000 risks Everyday we’re risking our money, our time, our futures lol. It’s not an easy job to do every day. Even yesterday hen and I were trying to work out how many boxes to order based on 390,000 sachets of SULT. We pretty much have to guess what demand we’ll have for each flavour, each box size, and that’s kinda terrifying. Because you’d never think how expensive just a box would be to order. And that’s just one example We’re now about to tackle the retail space with a BIGGG retailer which means HIGH VOLUMES of everything (including stress) Every day is a guessing game. Hen is amazing at the logistics of it all and I’m still learning a lot but it’s exciting to see a whole new world of business that I never thought i’d see I’m not a business person. It doesn’t come naturally to me so it’s still very scary. But oh my god if this goes right then we’ll be so chuffed That’s the thing though, it’s all based on ‘ifs’ but you just gotta roll with it We’re out here making the best electrolyte brand that exists hands down and we are PROUD saying that. So at least we know we’re doing something right, believing in a bloody good product 🤏🏼🤏🏼🤏🏼
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this could be life changing for us 😭 which is why this is the scariest time for @drinksult right now So much is going on; box reassign, new flavour launch, Black Friday, and now we’re tackling the big space of RETAIL!!! and with that comes 1000 risks Everyday we’re risking our money, our time, our futures lol. It’s not an easy job to do every day. Even yesterday hen and I were trying to work out how many boxes to order based on 390,000 sachets of SULT. We pretty much have to guess what demand we’ll have for each flavour, each box size, and that’s kinda terrifying. Because you’d never think how expensive just a box would be to order. And that’s just one example We’re now about to tackle the retail space with a BIGGG retailer which means HIGH VOLUMES of everything (including stress) Every day is a guessing game. Hen is amazing at the logistics of it all and I’m still learning a lot but it’s exciting to see a whole new world of business that I never thought i’d see I’m not a business person. It doesn’t come naturally to me so it’s still very scary. But oh my god if this goes right then we’ll be so chuffed That’s the thing though, it’s all based on ‘ifs’ but you just gotta roll with it We’re out here making the best electrolyte brand that exists hands down and we are PROUD saying that. So at least we know we’re doing something right, believing in a bloody good product 🤏🏼🤏🏼🤏🏼
if you’re not @joeandthejuice then keep scrolling…(and pls tag them!!!) Stop playing hard to get :-) Since starting SULT 6 months ago, Joe and the juice has needed us in their drinks. We have the same ethos, same target audience, same unhinged personality, everything really. They made juice fun, cool and mainstream, just like we’re here making electrolytes fun, cool and mainstream. Anyway, we’re not here to pitch we’re just here to try get your attention and give us something back xx So we hope you love the visuals, Kind regards, Mil, Hen & the SULT team
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if you’re not @joeandthejuice then keep scrolling…(and pls tag them!!!) Stop playing hard to get :-) Since starting SULT 6 months ago, Joe and the juice has needed us in their drinks. We have the same ethos, same target audience, same unhinged personality, everything really. They made juice fun, cool and mainstream, just like we’re here making electrolytes fun, cool and mainstream. Anyway, we’re not here to pitch we’re just here to try get your attention and give us something back xx So we hope you love the visuals, Kind regards, Mil, Hen & the SULT team
Run your own race, like Strava’s not watching. Marathons have become the new ‘not normal’. Whether you’re running tomorrow, supporting from the sidelines or watching from home, it’s no one’s race but your own.
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drinksult
Run your own race, like Strava’s not watching. Marathons have become the new ‘not normal’. Whether you’re running tomorrow, supporting from the sidelines or watching from home, it’s no one’s race but your own.
ummm…OUR BIGGEST ANNOUNCEMENT YET😰 Our road to retail has somehow become the reality WAY sooner than we thought We didn’t even have a box sorted 9 months and now we’re readying thousands to be delivered across the UK. We didn’t have a clue what we were doing but slowly we’re getting there, still learning so so much on the daily. We didn’t have any idea really The only idea we had was SULT it was *only* an idea - we knew our why and we worked backwards to get to the amazing product and brand we’re building today. Now it’s somehow a real business with amazing products, now with one real employee, shout out Sophie!!! (Hen, Alex and I are still yet to take any wage lol) And somehow will be seen IN REAL LIFE, stocked in the UK’s biggest retailer, @bootsuk (150 stores nationwide) We haven’t had any investment We’re very much scared how this might go for us but what’s a business without any risk?? a failed one 🗣️ We’ll be showing you guys EVERYTHING about what it takes to launch in Boots… obviously. BOOTS HERE WE COME!!!
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ummm…OUR BIGGEST ANNOUNCEMENT YET😰 Our road to retail has somehow become the reality WAY sooner than we thought We didn’t even have a box sorted 9 months and now we’re readying thousands to be delivered across the UK. We didn’t have a clue what we were doing but slowly we’re getting there, still learning so so much on the daily. We didn’t have any idea really The only idea we had was SULT it was *only* an idea - we knew our why and we worked backwards to get to the amazing product and brand we’re building today. Now it’s somehow a real business with amazing products, now with one real employee, shout out Sophie!!! (Hen, Alex and I are still yet to take any wage lol) And somehow will be seen IN REAL LIFE, stocked in the UK’s biggest retailer, @bootsuk (150 stores nationwide) We haven’t had any investment We’re very much scared how this might go for us but what’s a business without any risk?? a failed one 🗣️ We’ll be showing you guys EVERYTHING about what it takes to launch in Boots… obviously. BOOTS HERE WE COME!!!
HOW TO HACK OUR SYSTEM WHEN YOUR FAVOURITE FLAVOUR HAS SOLD OUT (peach citrus) !! 🧂step 1: (watch video) 🧂step 2: now read this: Peach Citrus is our best seller, universally recognised as the world’s best electrolyte… voted by you So of course we’ve sold out of it AGAIN...we’re low on watermelon berry too lol… (Don’t worry subscribers are looked after with held back stock) but we’ve made a plan to bring out a MULTIPACK (basically we’re letting you accumulate a load of of our sample packs with peach citrus already in them) so its a multipack that really is just 10 sample packs being ordered to your door some people might say this is stupid we say its genius...and efficient...and just start up reality xx 🧂step 3: read the email that’s now in your inbox
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HOW TO HACK OUR SYSTEM WHEN YOUR FAVOURITE FLAVOUR HAS SOLD OUT (peach citrus) !! 🧂step 1: (watch video) 🧂step 2: now read this: Peach Citrus is our best seller, universally recognised as the world’s best electrolyte… voted by you So of course we’ve sold out of it AGAIN...we’re low on watermelon berry too lol… (Don’t worry subscribers are looked after with held back stock) but we’ve made a plan to bring out a MULTIPACK (basically we’re letting you accumulate a load of of our sample packs with peach citrus already in them) so its a multipack that really is just 10 sample packs being ordered to your door some people might say this is stupid we say its genius...and efficient...and just start up reality xx 🧂step 3: read the email that’s now in your inbox
Road To Retail ep 3: we think we f*cked it This is what it looks like for a real start up to try tackle the scary retail world. If we make it, every tiny bit of support will help us stay alive. A story share, a review, of course a purchase, a recommendation, anything. We’ve all come SO far already in under a year. From choosing our box designs to seeing this boxes in your kitchen to seeing them on shelves in Boots🥹 WE’RE SO CLOSE AH LETS DO THISSS
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Road To Retail ep 3: we think we f*cked it This is what it looks like for a real start up to try tackle the scary retail world. If we make it, every tiny bit of support will help us stay alive. A story share, a review, of course a purchase, a recommendation, anything. We’ve all come SO far already in under a year. From choosing our box designs to seeing this boxes in your kitchen to seeing them on shelves in Boots🥹 WE’RE SO CLOSE AH LETS DO THISSS
SELLING OUT - the business talk It’s not as simple as just buying more before you sell out, especially as a startup. Cash flow, lead times, payment terms all these buzzwords explained by 2 dyslexic founders 🤝 Enjoy x
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SELLING OUT - the business talk It’s not as simple as just buying more before you sell out, especially as a startup. Cash flow, lead times, payment terms all these buzzwords explained by 2 dyslexic founders 🤝 Enjoy x
WELCOME TO SCALING IN PUBLIC... exactly a year ago we began building SULT in public. We showed you every email, every whatsapp and every problem we faced as we tried to get an idea into a product and a product into your hands. Once we did that and we launched, we continued to share the journey of SULT, but by the end of last year after launching our 3rd flavour, we admitted to ourselves that we had built this brand now... so whats next for us? SCALING IN PUBLIC SULT has been built, but how do we continue building that whilst also scaling it?? How do we not fail at a point where a lot of other start ups do? Well, we don’t know the answer to that yet lol, so whilst we find those answers, we’ll obviously be bringing you guys along with us!!!
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drinksult
WELCOME TO SCALING IN PUBLIC... exactly a year ago we began building SULT in public. We showed you every email, every whatsapp and every problem we faced as we tried to get an idea into a product and a product into your hands. Once we did that and we launched, we continued to share the journey of SULT, but by the end of last year after launching our 3rd flavour, we admitted to ourselves that we had built this brand now... so whats next for us? SCALING IN PUBLIC SULT has been built, but how do we continue building that whilst also scaling it?? How do we not fail at a point where a lot of other start ups do? Well, we don’t know the answer to that yet lol, so whilst we find those answers, we’ll obviously be bringing you guys along with us!!!
SULT LAUNCH PARTY 2025 What a bloody time. Hen and I can’t thank you all enough for coming down Wednesday and Thursday to celebrate this little silly business with us. From a chat over the phone, to sketching on a note pad, to now, it’s been one big crazy time and to think SULT is only 2 weeks old kinda blows our minds. Big shout out to: @batch.ldn for giving us the space @cove.mp4 for this masterpiece @mixtons @primetimebeers @xoxo.soda @canowater for the drinks @moatwoodgin for the cocktails @tommarkwick for the free tats @mica.mdm and @kieranraffertyy for the decks @finnorr for the graphics And everyone else who’s helped us pull this all together. Hen and I will be soaking it all up this weekend. Enjoy SULT, enjoy the sun, and enjoy everything else you’re about to see from us 🙂‍↔️🤝
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SULT LAUNCH PARTY 2025 What a bloody time. Hen and I can’t thank you all enough for coming down Wednesday and Thursday to celebrate this little silly business with us. From a chat over the phone, to sketching on a note pad, to now, it’s been one big crazy time and to think SULT is only 2 weeks old kinda blows our minds. Big shout out to: @batch.ldn for giving us the space @cove.mp4 for this masterpiece @mixtons @primetimebeers @xoxo.soda @canowater for the drinks @moatwoodgin for the cocktails @tommarkwick for the free tats @mica.mdm and @kieranraffertyy for the decks @finnorr for the graphics And everyone else who’s helped us pull this all together. Hen and I will be soaking it all up this weekend. Enjoy SULT, enjoy the sun, and enjoy everything else you’re about to see from us 🙂‍↔️🤝
our pov at mile 25, the perf for a BITTA SULTTTT honestly you see all sorts of conditions at the London marathon 😮‍💨
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our pov at mile 25, the perf for a BITTA SULTTTT honestly you see all sorts of conditions at the London marathon 😮‍💨
we say some unhinged stuff when trying out new flavours lol think we might be need to quit on the lemon and lime mission… soooooo…. What flavour shall we launch next?!!
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we say some unhinged stuff when trying out new flavours lol think we might be need to quit on the lemon and lime mission… soooooo…. What flavour shall we launch next?!!
you’d think she come prepared on her first day…?
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you’d think she come prepared on her first day…?
Episode 4 of Building SULT - our brains behind our fun stupid emails 📧 Let’s be reallll, emails are boring, spam and just terrible tbh, BUT NOT OURSSS, and here’s why: (watch video) P.s. Shout out to @2ofakindstudios for being the legends that help bring our email ideas to life Hope this gives you some insight into the whole world of emails. There’s a LOT to it, so let us know if you want to see another ep 🫦 Sign up on our email list so you can get involved in the fun banter we have over there (we promise it’s actually entertaining for you whilst you sit on your laptop pretending to do work)
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Episode 4 of Building SULT - our brains behind our fun stupid emails 📧 Let’s be reallll, emails are boring, spam and just terrible tbh, BUT NOT OURSSS, and here’s why: (watch video) P.s. Shout out to @2ofakindstudios for being the legends that help bring our email ideas to life Hope this gives you some insight into the whole world of emails. There’s a LOT to it, so let us know if you want to see another ep 🫦 Sign up on our email list so you can get involved in the fun banter we have over there (we promise it’s actually entertaining for you whilst you sit on your laptop pretending to do work)
Question: why do we need electrolytes? Answer A: idk Answer B: watch this video Welcoming @drkaranrajan to SULT as our official “head of SUTLY science”.
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Question: why do we need electrolytes? Answer A: idk Answer B: watch this video Welcoming @drkaranrajan to SULT as our official “head of SUTLY science”.
MISSION 1: SULT X SOHO HOUSE 🕵🏼🕵🏼‍♂️ The first of SULT’s missions, get stocked in soho houses, globally Building SULT in public means one thing, building relationships in public, so I guess we’re all on this mission together. Here is our rough 5 step plan to getting SULT stocked in @sohohouse Step 1: completed ✅ Step 2: pending… Step 3, 4 and 5: let’s just see what happens after step 2 🔎 Tag @sohohouse and let’s get this mission underway shall we
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MISSION 1: SULT X SOHO HOUSE 🕵🏼🕵🏼‍♂️ The first of SULT’s missions, get stocked in soho houses, globally Building SULT in public means one thing, building relationships in public, so I guess we’re all on this mission together. Here is our rough 5 step plan to getting SULT stocked in @sohohouse Step 1: completed ✅ Step 2: pending… Step 3, 4 and 5: let’s just see what happens after step 2 🔎 Tag @sohohouse and let’s get this mission underway shall we

SULT® (@drinksult) Instagram Stats & Analytics

SULT® (@drinksult) has 41.7K Instagram followers with a 1.76% engagement rate over the past 12 months. Across 131 posts, SULT® received 272K total likes and 9.71M impressions, averaging 2.07K likes per post. This page tracks SULT®'s performance metrics, top content, and engagement trends — updated daily.

SULT® (@drinksult) Instagram Analytics FAQ

How many Instagram followers does SULT® have?+
SULT® (@drinksult) has 41.7K Instagram followers as of April 2026.
What is SULT®'s Instagram engagement rate?+
SULT®'s Instagram engagement rate is 1.76% over the last 12 months, based on 131 posts.
How many likes does SULT® get on Instagram?+
SULT® received 272K total likes across 131 posts in the last 12 months, averaging 2.07K likes per post.
How many Instagram impressions does SULT® get?+
SULT®'s Instagram content generated 9.71M total impressions over the last 12 months.