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followers
6.89M
impressions
2.84B
likes
102M
comments
800K
posts
1.08K
engagement
3.46%
emv
$83.4M
Average per post
2.64M
Key Metrics
Impressions
monthly
Distributions
Content
104M
3.89M
98.6K
5mo ago
hbo
A new era of Hogwarts begins. The HBO Original Series Harry Potter and the Philosopher’s Stone premieres this Christmas. #HarryPotterHBO
64.7M
419K
3.87K
11mo ago
hbo
Down with the clown.
#ITWelcomeToDerry premieres October 26 on HBO Max.
49.6M
137K
1.40K
1mo ago
hbo
From Coach Daddy to space daddy. #Lanterns #KyleChandler #HalJordan #JohnStewart #AaronPierre
47.3M
1.89M
15.7K
5mo ago
hbo
Tomorrow ⚡️
39.6M
2.41M
12.6K
8mo ago
hbo
The devil always collects. #Euphoria Season 3 trailer tomorrow.
39.0M
102K
235
6mo ago
hbo
I like to say they're detail oriented. #Rooster #SteveCarell #HeatedRivalry
37.3M
1.49M
8.76K
5mo ago
hbo
You gotta have faith.
Season 3 of #Euphoria returns April 12 on HBO Max.
37.3M
795K
3.92K
5mo ago
hbo
She knows what she wants. #Euphoria
34.8M
851K
9.36K
3mo ago
hbo
FINAL TRAILER. The throne knows no mercy.
#HouseOfTheDragon Season 3 premieres June 21 on HBO Max.
33.3M
1.33M
11.9K
9mo ago
hbo
Let’s ride. April 2026. #Euphoria
32.7M
537K
3.57K
6mo ago
hbo
Self care kings. #Rooster #SteveCarell #JohnCMcGinley
32.6M
1.74M
26.1K
2w ago
hbo
Welcome to a new year at Hogwarts. The HBO Original Series Harry Potter and the Philosopher’s Stone premieres this Christmas on HBO Max. #HarryPotterHBO
30.8M
152K
681
11mo ago
hbo
That Derry wowie.
#ITWelcomeToDerry premieres October 26 on HBO Max.
29.7M
295K
2.04K
1mo ago
hbo
A mentor knows best. #Lanterns
29.5M
699K
3.12K
2mo ago
hbo
I'm coming home, Daisy. #LifeLarryAmerica
Life, Larry and the Pursuit of Unhappiness premieres tonight at 9pm ET on HBO Max.
26.0M
1.04M
1.81K
4mo ago
hbo
To have and to hold.
25.3M
1.44M
14.4K
5mo ago
hbo
It all started on the Hogwarts Express. #HarryPotterHBO
25.0M
1.00M
9.52K
3mo ago
hbo
I love you, Rue.
22.9M
917K
6.53K
7mo ago
hbo
We are deeply saddened by the news of Eric Dane’s passing. He was incredibly talented and HBO was fortunate to have worked with him on three seasons of Euphoria. Our thoughts are with his loved ones during this difficult time.
22.5M
1.22M
14.1K
10mo ago
hbo
“There’s not much I can do except for protect myself and protect the people that I might be with when – if – it happens.”
#ThoughtsAndPrayers is now streaming on @hbomax.
HBO (@hbo) Instagram Stats & Analytics
HBO (@hbo) has 6.89M Instagram followers with a 3.46% engagement rate over the past 12 months. Across 1.08K posts, HBO received 102M total likes and 2.09B impressions, averaging 94.7K likes per post. This page tracks HBO's performance metrics, top content, and engagement trends — updated daily.
HBO (@hbo) Instagram Analytics FAQ
How many Instagram followers does HBO have?+
HBO (@hbo) has 6.89M Instagram followers as of September 2026.
What is HBO's Instagram engagement rate?+
HBO's Instagram engagement rate is 3.46% over the last 12 months, based on 1.08K posts.
How many likes does HBO get on Instagram?+
HBO received 102M total likes across 1.08K posts in the last 12 months, averaging 94.7K likes per post.
How many Instagram impressions does HBO get?+
HBO's Instagram content generated 2.09B total impressions over the last 12 months.