NewGet @hbo's full report
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followers
6.90M
impressions
2.82B
likes
103M
comments
813K
posts
1.07K
engagement
3.53%
emv
$83.1M
Average per post
2.64M
Key Metrics
Impressions
monthly
Distributions
Content
104M
3.89M
98.6K
7mo ago
hbo
A new era of Hogwarts begins. The HBO Original Series Harry Potter and the Philosopher’s Stone premieres this Christmas. #HarryPotterHBO
47.2M
1.89M
15.7K
7mo ago
hbo
Tomorrow ⚡️
39.6M
2.41M
12.6K
9mo ago
hbo
The devil always collects. #Euphoria Season 3 trailer tomorrow.
39.0M
102K
234
8mo ago
hbo
I like to say they're detail oriented. #Rooster #SteveCarell #HeatedRivalry
37.3M
792K
3.91K
6mo ago
hbo
She knows what she wants. #Euphoria
37.3M
1.49M
8.74K
7mo ago
hbo
You gotta have faith.
Season 3 of #Euphoria returns April 12 on HBO Max.
34.8M
850K
9.34K
5mo ago
hbo
FINAL TRAILER. The throne knows no mercy.
#HouseOfTheDragon Season 3 premieres June 21 on HBO Max.
33.8M
25.9K
267
1mo ago
hbo
It's about to get messy. #WARHBO
33.7M
1.80M
26.7K
1mo ago
hbo
Welcome to a new year at Hogwarts. The HBO Original Series Harry Potter and the Philosopher’s Stone premieres this Christmas on HBO Max. #HarryPotterHBO
33.2M
1.33M
11.9K
11mo ago
hbo
Let’s ride. April 2026. #Euphoria
32.7M
536K
3.57K
7mo ago
hbo
Self care kings. #Rooster #SteveCarell #JohnCMcGinley
29.9M
713K
3.14K
4mo ago
hbo
I'm coming home, Daisy. #LifeLarryAmerica
Life, Larry and the Pursuit of Unhappiness premieres tonight at 9pm ET on HBO Max.
29.9M
305K
2.05K
3mo ago
hbo
A mentor knows best. #Lanterns
28.1M
199K
1.89K
2mo ago
hbo
From Coach Daddy to space daddy. #Lanterns #KyleChandler #HalJordan #JohnStewart #AaronPierre
26.0M
1.04M
1.80K
6mo ago
hbo
To have and to hold.
25.3M
1.44M
14.3K
7mo ago
hbo
It all started on the Hogwarts Express. #HarryPotterHBO
25.0M
998K
9.49K
5mo ago
hbo
I love you, Rue.
22.9M
916K
6.52K
8mo ago
hbo
We are deeply saddened by the news of Eric Dane’s passing. He was incredibly talented and HBO was fortunate to have worked with him on three seasons of Euphoria. Our thoughts are with his loved ones during this difficult time.
22.5M
1.22M
14.0K
11mo ago
hbo
“There’s not much I can do except for protect myself and protect the people that I might be with when – if – it happens.”
#ThoughtsAndPrayers is now streaming on @hbomax.
21.9M
1.14M
14.3K
8mo ago
hbo
Absolute power is within grasp. #HOTD Season 3 returns this June on HBO Max.
HBO (@hbo) Instagram Stats & Analytics
HBO (@hbo) has 6.90M Instagram followers with a 3.53% engagement rate over the past 12 months. Across 1.07K posts, HBO received 103M total likes and 2.82B impressions, averaging 95.7K likes per post. This page tracks HBO's performance metrics, top content, and engagement trends — updated daily. To benchmark @hbo against other accounts, use Socialpruf's Instagram competitor analysis tool.
HBO (@hbo) Instagram Analytics FAQ
How many Instagram followers does HBO have?+
HBO (@hbo) has 6.90M Instagram followers as of October 2026.
What is HBO's Instagram engagement rate?+
HBO's Instagram engagement rate is 3.53% over the last 12 months, based on 1.07K posts.
How many likes does HBO get on Instagram?+
HBO received 103M total likes across 1.07K posts in the last 12 months, averaging 95.7K likes per post.
How many Instagram impressions does HBO get?+
HBO's Instagram content generated 2.82B total impressions over the last 12 months.
Can I compare HBO with other Instagram accounts?+
Yes. Add @hbo to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.