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followers
366K
impressions
789M
likes
24.5M
comments
554K
posts
4.41K
engagement
2.60%
emv
$22.6M
Average per post
179K

Key Metrics

Distributions

Top Content

Keegan-Michael Key’s James Franklin impersonation is truly perfect 😭 (🎥 via Big Ten Network)
28.4M
hidden
4.33K
10mo ago
draftkings_sports
Keegan-Michael Key’s James Franklin impersonation is truly perfect 😭 (🎥 via Big Ten Network)
NFL IS BACK Y’ALL & DraftKings Sportsbook is still the place to bet touchdowns! EVERY DAY of September @draftkings_sportsbook is giving away a $1,000 bonus bet including $20K in bonus bets at the end of the month 🔥 @kevinhart4real #DKPartner Here’s how to enter: ✅ Comment your TD Scorer pick & follow @draftkings_sportsbook ✅ Tune in to @draftkings_sportsbook IG Story every day of September to see if you’re a winner
13.8M
251K
4.84K
11mo ago
draftkings_sports
NFL IS BACK Y’ALL & DraftKings Sportsbook is still the place to bet touchdowns! EVERY DAY of September @draftkings_sportsbook is giving away a $1,000 bonus bet including $20K in bonus bets at the end of the month 🔥 @kevinhart4real #DKPartner Here’s how to enter: ✅ Comment your TD Scorer pick & follow @draftkings_sportsbook ✅ Tune in to @draftkings_sportsbook IG Story every day of September to see if you’re a winner
How many tries did it take you?
6.83M
hidden
6.28K
6mo ago
draftkings_sports
How many tries did it take you?
SANTA SHAQ IS IN THE BUILDING 🎄🔥 I’m giving away a rainbow of signed Shaq jerseys this holiday season! Want a shot at a jersey? Enter now: 1. Follow @draftkings_sportsbook 2. Drop a comment below #DKPartner
6.24M
61.7K
5.57K
8mo ago
draftkings_sports
SANTA SHAQ IS IN THE BUILDING 🎄🔥 I’m giving away a rainbow of signed Shaq jerseys this holiday season! Want a shot at a jersey? Enter now: 1. Follow @draftkings_sportsbook 2. Drop a comment below #DKPartner
How many tries did it take you?
5.93M
88.9K
3.69K
4mo ago
draftkings_sports
How many tries did it take you?
A look at the current favorites for NBA awards 👀 @espnbet Do you agree with all of these? 🤔 (SWIPE) (via @draftkings_sportsbook)
5.82M
233K
2.11K
6mo ago
draftkings_sports
A look at the current favorites for NBA awards 👀 @espnbet Do you agree with all of these? 🤔 (SWIPE) (via @draftkings_sportsbook)
NBA Season just got a whole lot better, #KingOfTheCourt is back! $25K in Bonus Bets is up for grabs, 50 followers will score a $500 Bonus Bet (thats 10 winners every day until 10/22)! To enter, simply 1. Follow @draftkings_sportsbook 2. Comment your KOTC pick for Tip Off GOOD LUCK Y’ALL 💸 💸 💸
5.53M
20.3K
4.79K
10mo ago
draftkings_sports
NBA Season just got a whole lot better, #KingOfTheCourt is back! $25K in Bonus Bets is up for grabs, 50 followers will score a $500 Bonus Bet (thats 10 winners every day until 10/22)! To enter, simply 1. Follow @draftkings_sportsbook 2. Comment your KOTC pick for Tip Off GOOD LUCK Y’ALL 💸 💸 💸
King James is picking the Seahawks to win the Super Bowl 👑 @kingjames @draftkings_sportsbook
4.24M
170K
1.19K
6mo ago
draftkings_sports
King James is picking the Seahawks to win the Super Bowl 👑 @kingjames @draftkings_sportsbook
Are you riding with @kingjames? 👀
4.13M
40.1K
784
6mo ago
draftkings_sports
Are you riding with @kingjames? 👀
SUNDAY PICKS WITH @kingjames ‼️ Are you riding with LeBron?
3.97M
50.8K
806
8mo ago
draftkings_sports
SUNDAY PICKS WITH @kingjames ‼️ Are you riding with LeBron?
Aaron Rodgers has elite movie references 💯😭
3.56M
121K
700
10mo ago
draftkings_sports
Aaron Rodgers has elite movie references 💯😭
Remember when Malik Nabers said Daniel Jones wasn’t the problem…he was right (via @charlottecrrll)
3.25M
190K
2.69K
11mo ago
draftkings_sports
Remember when Malik Nabers said Daniel Jones wasn’t the problem…he was right (via @charlottecrrll)
¡Casi alcanzó el estatus de Rey en el Desafío Imposible!😂👑 @draftkings_sports #DKPartner —— So close to King status in the Impossible Challenge 😂👑 @draftkings_sports #DKPartner
3.17M
57.5K
647
1mo ago
draftkings_sports
¡Casi alcanzó el estatus de Rey en el Desafío Imposible!😂👑 @draftkings_sports #DKPartner —— So close to King status in the Impossible Challenge 😂👑 @draftkings_sports #DKPartner
Kenny Dillingham spraying Sam Leavitt with a water bottle to get him ready for Saturday is why College Football is the absolute best 🤣 (via davidpollack47/X, 🎥: Blakes_Take2/X)
2.88M
26.0K
131
10mo ago
draftkings_sports
Kenny Dillingham spraying Sam Leavitt with a water bottle to get him ready for Saturday is why College Football is the absolute best 🤣 (via davidpollack47/X, 🎥: Blakes_Take2/X)
Straight out of a Tide commercial 😂 (via BAULAPARRANTES/X)
2.82M
113K
114
10mo ago
draftkings_sports
Straight out of a Tide commercial 😂 (via BAULAPARRANTES/X)
It’s time for a new PFP
2.72M
50.5K
2.62K
3mo ago
draftkings_sports
It’s time for a new PFP
I know I’m not the only one ready to run through a brick wall 😤
2.70M
152K
1.61K
6mo ago
draftkings_sports
I know I’m not the only one ready to run through a brick wall 😤
Joe Mazzulla doesn’t want the Celtics reporters to be comfortable 💀 (via @nbcsboston)
2.69M
82.5K
922
10mo ago
draftkings_sports
Joe Mazzulla doesn’t want the Celtics reporters to be comfortable 💀 (via @nbcsboston)
Never let a full squad of linemen on a water ride 😂 (🎥: CoachDuzzPittFB/X, donovan_mcmillon3/IG)
2.57M
hidden
348
11mo ago
draftkings_sports
Never let a full squad of linemen on a water ride 😂 (🎥: CoachDuzzPittFB/X, donovan_mcmillon3/IG)
Are you betting on the King taking his talents back to South Beach? 👑
2.56M
102K
2.04K
1mo ago
draftkings_sports
Are you betting on the King taking his talents back to South Beach? 👑

DraftKings Sports (@draftkings_sports) Instagram Stats & Analytics

DraftKings Sports (@draftkings_sports) has 366K Instagram followers with a 2.60% engagement rate over the past 12 months. Across 4.41K posts, DraftKings Sports received 24.5M total likes and 302M impressions, averaging 5.57K likes per post. This page tracks DraftKings Sports's performance metrics, top content, and engagement trends — updated daily.

DraftKings Sports (@draftkings_sports) Instagram Analytics FAQ

How many Instagram followers does DraftKings Sports have?+
DraftKings Sports (@draftkings_sports) has 366K Instagram followers as of August 2026.
What is DraftKings Sports's Instagram engagement rate?+
DraftKings Sports's Instagram engagement rate is 2.60% over the last 12 months, based on 4.41K posts.
How many likes does DraftKings Sports get on Instagram?+
DraftKings Sports received 24.5M total likes across 4.41K posts in the last 12 months, averaging 5.57K likes per post.
How many Instagram impressions does DraftKings Sports get?+
DraftKings Sports's Instagram content generated 302M total impressions over the last 12 months.