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followers
360K
impressions
810M
likes
25.1M
comments
583K
posts
4.51K
engagement
2.47%
emv
$23.2M
Average per post
180K
Key Metrics
Impressions
monthly
Distributions
Content
28.4M
hidden
4.33K
8mo ago
draftkings_sports
Keegan-Michael Key’s James Franklin impersonation is truly perfect 😭
(🎥 via Big Ten Network)
15.1M
235K
9.12K
11mo ago
draftkings_sports
Roller Derby is AWESOME… Harold Jackson couldn’t be stopped 😤
(🎥: International Roller Derby League)
13.8M
252K
4.85K
9mo ago
draftkings_sports
NFL IS BACK Y’ALL & DraftKings Sportsbook is still the place to bet touchdowns! EVERY DAY of September @draftkings_sportsbook is giving away a $1,000 bonus bet including $20K in bonus bets at the end of the month 🔥 @kevinhart4real #DKPartner
Here’s how to enter:
✅ Comment your TD Scorer pick & follow @draftkings_sportsbook
✅ Tune in to @draftkings_sportsbook IG Story every day of September to see if you’re a winner
6.83M
hidden
6.32K
4mo ago
draftkings_sports
How many tries did it take you?
6.24M
61.8K
5.57K
6mo ago
draftkings_sports
SANTA SHAQ IS IN THE BUILDING 🎄🔥
I’m giving away a rainbow of signed Shaq jerseys this holiday season! Want a shot at a jersey?
Enter now:
1. Follow @draftkings_sportsbook
2. Drop a comment below
#DKPartner
6.04M
86.8K
626
11mo ago
draftkings_sports
Justin Verlander saw Kate Upton in the stands and gave her a special souvenir ❤️
(🎥: @mlb)
5.83M
233K
2.11K
4mo ago
draftkings_sports
A look at the current favorites for NBA awards 👀 @espnbet
Do you agree with all of these? 🤔 (SWIPE)
(via @draftkings_sportsbook)
5.80M
87.3K
3.64K
2mo ago
draftkings_sports
How many tries did it take you?
5.53M
20.4K
4.80K
8mo ago
draftkings_sports
NBA Season just got a whole lot better, #KingOfTheCourt is back! $25K in Bonus Bets is up for grabs, 50 followers will score a $500 Bonus Bet (thats 10 winners every day until 10/22)!
To enter, simply
1. Follow @draftkings_sportsbook
2. Comment your KOTC pick for Tip Off
GOOD LUCK Y’ALL 💸 💸 💸
4.41M
141K
277
10mo ago
draftkings_sports
Wonder what the Titans line thinks of Bertha 🤣 (via @atozsports FBGreatMoments/X)
4.25M
170K
1.20K
4mo ago
draftkings_sports
King James is picking the Seahawks to win the Super Bowl 👑 @kingjames @draftkings_sportsbook
4.12M
40.0K
788
4mo ago
draftkings_sports
Are you riding with @kingjames? 👀
3.97M
50.8K
810
6mo ago
draftkings_sports
SUNDAY PICKS WITH @kingjames ‼️
Are you riding with LeBron?
3.83M
203K
3.83K
11mo ago
draftkings_sports
Look at him go 🥹
(🎥: JackAllenTV/X)
3.56M
121K
703
8mo ago
draftkings_sports
Aaron Rodgers has elite movie references 💯😭
3.25M
190K
2.69K
9mo ago
draftkings_sports
Remember when Malik Nabers said Daniel Jones wasn’t the problem…he was right
(via @charlottecrrll)
2.88M
26.1K
131
8mo ago
draftkings_sports
Kenny Dillingham spraying Sam Leavitt with a water bottle to get him ready for Saturday is why College Football is the absolute best 🤣
(via davidpollack47/X, 🎥: Blakes_Take2/X)
2.83M
113K
116
8mo ago
draftkings_sports
Straight out of a Tide commercial 😂
(via BAULAPARRANTES/X)
2.70M
4.98K
265
11mo ago
draftkings_sports
Focus level 10000 💯
(🎥: r/nhl)
2.69M
153K
1.62K
4mo ago
draftkings_sports
I know I’m not the only one ready to run through a brick wall 😤
DraftKings Sports (@draftkings_sports) Instagram Stats & Analytics
DraftKings Sports (@draftkings_sports) has 360K Instagram followers with a 2.47% engagement rate over the past 12 months. Across 4.51K posts, DraftKings Sports received 25.1M total likes and 323M impressions, averaging 5.56K likes per post. This page tracks DraftKings Sports's performance metrics, top content, and engagement trends — updated daily.
DraftKings Sports (@draftkings_sports) Instagram Analytics FAQ
How many Instagram followers does DraftKings Sports have?+
DraftKings Sports (@draftkings_sports) has 360K Instagram followers as of June 2026.
What is DraftKings Sports's Instagram engagement rate?+
DraftKings Sports's Instagram engagement rate is 2.47% over the last 12 months, based on 4.51K posts.
How many likes does DraftKings Sports get on Instagram?+
DraftKings Sports received 25.1M total likes across 4.51K posts in the last 12 months, averaging 5.56K likes per post.
How many Instagram impressions does DraftKings Sports get?+
DraftKings Sports's Instagram content generated 323M total impressions over the last 12 months.