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followers
364K
impressions
789M
likes
24.7M
comments
565K
posts
4.45K
engagement
2.62%
emv
$22.7M
Average per post
177K
Key Metrics
Impressions
monthly
Distributions
Content
28.4M
hidden
4.33K
10mo ago
draftkings_sports
Keegan-Michael Key’s James Franklin impersonation is truly perfect 😭
(🎥 via Big Ten Network)
13.8M
251K
4.84K
11mo ago
draftkings_sports
NFL IS BACK Y’ALL & DraftKings Sportsbook is still the place to bet touchdowns! EVERY DAY of September @draftkings_sportsbook is giving away a $1,000 bonus bet including $20K in bonus bets at the end of the month 🔥 @kevinhart4real #DKPartner
Here’s how to enter:
✅ Comment your TD Scorer pick & follow @draftkings_sportsbook
✅ Tune in to @draftkings_sportsbook IG Story every day of September to see if you’re a winner
6.83M
hidden
6.30K
6mo ago
draftkings_sports
How many tries did it take you?
6.24M
61.7K
5.57K
7mo ago
draftkings_sports
SANTA SHAQ IS IN THE BUILDING 🎄🔥
I’m giving away a rainbow of signed Shaq jerseys this holiday season! Want a shot at a jersey?
Enter now:
1. Follow @draftkings_sportsbook
2. Drop a comment below
#DKPartner
5.93M
89.1K
3.70K
3mo ago
draftkings_sports
How many tries did it take you?
5.82M
233K
2.11K
5mo ago
draftkings_sports
A look at the current favorites for NBA awards 👀 @espnbet
Do you agree with all of these? 🤔 (SWIPE)
(via @draftkings_sportsbook)
5.53M
20.3K
4.79K
9mo ago
draftkings_sports
NBA Season just got a whole lot better, #KingOfTheCourt is back! $25K in Bonus Bets is up for grabs, 50 followers will score a $500 Bonus Bet (thats 10 winners every day until 10/22)!
To enter, simply
1. Follow @draftkings_sportsbook
2. Comment your KOTC pick for Tip Off
GOOD LUCK Y’ALL 💸 💸 💸
4.41M
141K
276
12mo ago
draftkings_sports
Wonder what the Titans line thinks of Bertha 🤣 (via @atozsports FBGreatMoments/X)
4.24M
170K
1.19K
5mo ago
draftkings_sports
King James is picking the Seahawks to win the Super Bowl 👑 @kingjames @draftkings_sportsbook
4.13M
40.1K
786
5mo ago
draftkings_sports
Are you riding with @kingjames? 👀
3.97M
50.8K
807
7mo ago
draftkings_sports
SUNDAY PICKS WITH @kingjames ‼️
Are you riding with LeBron?
3.56M
121K
701
9mo ago
draftkings_sports
Aaron Rodgers has elite movie references 💯😭
3.25M
190K
2.69K
10mo ago
draftkings_sports
Remember when Malik Nabers said Daniel Jones wasn’t the problem…he was right
(via @charlottecrrll)
3.15M
57.1K
644
1mo ago
draftkings_sports
¡Casi alcanzó el estatus de Rey en el Desafío Imposible!😂👑
@draftkings_sports #DKPartner
——
So close to King status in the Impossible Challenge 😂👑
@draftkings_sports #DKPartner
2.88M
26.0K
130
9mo ago
draftkings_sports
Kenny Dillingham spraying Sam Leavitt with a water bottle to get him ready for Saturday is why College Football is the absolute best 🤣
(via davidpollack47/X, 🎥: Blakes_Take2/X)
2.82M
113K
114
9mo ago
draftkings_sports
Straight out of a Tide commercial 😂
(via BAULAPARRANTES/X)
2.70M
153K
1.62K
5mo ago
draftkings_sports
I know I’m not the only one ready to run through a brick wall 😤
2.69M
82.5K
922
9mo ago
draftkings_sports
Joe Mazzulla doesn’t want the Celtics reporters to be comfortable 💀
(via @nbcsboston)
2.69M
50.2K
2.61K
2mo ago
draftkings_sports
It’s time for a new PFP
2.57M
hidden
348
10mo ago
draftkings_sports
Never let a full squad of linemen on a water ride 😂
(🎥: CoachDuzzPittFB/X, donovan_mcmillon3/IG)
DraftKings Sports (@draftkings_sports) Instagram Stats & Analytics
DraftKings Sports (@draftkings_sports) has 364K Instagram followers with a 2.62% engagement rate over the past 12 months. Across 4.45K posts, DraftKings Sports received 24.7M total likes and 301M impressions, averaging 5.55K likes per post. This page tracks DraftKings Sports's performance metrics, top content, and engagement trends — updated daily.
DraftKings Sports (@draftkings_sports) Instagram Analytics FAQ
How many Instagram followers does DraftKings Sports have?+
DraftKings Sports (@draftkings_sports) has 364K Instagram followers as of August 2026.
What is DraftKings Sports's Instagram engagement rate?+
DraftKings Sports's Instagram engagement rate is 2.62% over the last 12 months, based on 4.45K posts.
How many likes does DraftKings Sports get on Instagram?+
DraftKings Sports received 24.7M total likes across 4.45K posts in the last 12 months, averaging 5.55K likes per post.
How many Instagram impressions does DraftKings Sports get?+
DraftKings Sports's Instagram content generated 301M total impressions over the last 12 months.