NewGet @draftkings_sports's full report
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followers
381K
impressions
740M
likes
23.7M
comments
518K
posts
4.30K
engagement
2.63%
emv
$21.4M
Average per post
172K

Key Metrics

Distributions

Top Content

How many tries did it take you?
6.83M
hidden
6.26K
8mo ago
draftkings_sports
How many tries did it take you?
SANTA SHAQ IS IN THE BUILDING 🎄🔥 I’m giving away a rainbow of signed Shaq jerseys this holiday season! Want a shot at a jersey? Enter now: 1. Follow @draftkings_sportsbook 2. Drop a comment below #DKPartner
6.24M
61.6K
5.56K
9mo ago
draftkings_sports
SANTA SHAQ IS IN THE BUILDING 🎄🔥 I’m giving away a rainbow of signed Shaq jerseys this holiday season! Want a shot at a jersey? Enter now: 1. Follow @draftkings_sportsbook 2. Drop a comment below #DKPartner
How many tries did it take you?
5.94M
88.6K
3.67K
5mo ago
draftkings_sports
How many tries did it take you?
A look at the current favorites for NBA awards 👀 @espnbet Do you agree with all of these? 🤔 (SWIPE) (via @draftkings_sportsbook)
5.81M
232K
2.10K
7mo ago
draftkings_sports
A look at the current favorites for NBA awards 👀 @espnbet Do you agree with all of these? 🤔 (SWIPE) (via @draftkings_sportsbook)
NBA Season just got a whole lot better, #KingOfTheCourt is back! $25K in Bonus Bets is up for grabs, 50 followers will score a $500 Bonus Bet (thats 10 winners every day until 10/22)! To enter, simply 1. Follow @draftkings_sportsbook 2. Comment your KOTC pick for Tip Off GOOD LUCK Y’ALL 💸 💸 💸
5.53M
20.3K
4.79K
11mo ago
draftkings_sports
NBA Season just got a whole lot better, #KingOfTheCourt is back! $25K in Bonus Bets is up for grabs, 50 followers will score a $500 Bonus Bet (thats 10 winners every day until 10/22)! To enter, simply 1. Follow @draftkings_sportsbook 2. Comment your KOTC pick for Tip Off GOOD LUCK Y’ALL 💸 💸 💸
How many tries did it take you?
5.27M
106K
4.78K
4w ago
draftkings_sports
How many tries did it take you?
King James is picking the Seahawks to win the Super Bowl 👑 @kingjames @draftkings_sportsbook
4.23M
169K
1.19K
7mo ago
draftkings_sports
King James is picking the Seahawks to win the Super Bowl 👑 @kingjames @draftkings_sportsbook
Are you riding with @kingjames? 👀
4.13M
40.1K
781
7mo ago
draftkings_sports
Are you riding with @kingjames? 👀
SUNDAY PICKS WITH @kingjames ‼️ Are you riding with LeBron?
3.97M
50.8K
806
9mo ago
draftkings_sports
SUNDAY PICKS WITH @kingjames ‼️ Are you riding with LeBron?
Aaron Rodgers has elite movie references 💯😭
3.56M
121K
700
11mo ago
draftkings_sports
Aaron Rodgers has elite movie references 💯😭
¡Casi alcanzó el estatus de Rey en el Desafío Imposible!😂👑 @draftkings_sports #DKPartner —— So close to King status in the Impossible Challenge 😂👑 @draftkings_sports #DKPartner
3.19M
58.3K
653
3mo ago
draftkings_sports
¡Casi alcanzó el estatus de Rey en el Desafío Imposible!😂👑 @draftkings_sports #DKPartner —— So close to King status in the Impossible Challenge 😂👑 @draftkings_sports #DKPartner
Just sports @draftkings_sports
3.03M
156K
1.21K
2w ago
draftkings_sports
Just sports @draftkings_sports
Kenny Dillingham spraying Sam Leavitt with a water bottle to get him ready for Saturday is why College Football is the absolute best 🤣 (via davidpollack47/X, 🎥: Blakes_Take2/X)
2.88M
26.0K
130
11mo ago
draftkings_sports
Kenny Dillingham spraying Sam Leavitt with a water bottle to get him ready for Saturday is why College Football is the absolute best 🤣 (via davidpollack47/X, 🎥: Blakes_Take2/X)
Straight out of a Tide commercial 😂 (via BAULAPARRANTES/X)
2.82M
113K
114
11mo ago
draftkings_sports
Straight out of a Tide commercial 😂 (via BAULAPARRANTES/X)
It’s time for a new PFP
2.72M
50.3K
2.61K
4mo ago
draftkings_sports
It’s time for a new PFP
I know I’m not the only one ready to run through a brick wall 😤
2.70M
152K
1.61K
7mo ago
draftkings_sports
I know I’m not the only one ready to run through a brick wall 😤
Joe Mazzulla doesn’t want the Celtics reporters to be comfortable 💀 (via @nbcsboston)
2.69M
82.3K
918
11mo ago
draftkings_sports
Joe Mazzulla doesn’t want the Celtics reporters to be comfortable 💀 (via @nbcsboston)
¡Qué carrera tan legendaria! 🥹 #chicharito #worldcup #javierhernandez #messi #Ronaldo -—— What a legendary career :🥹 chicharito worldcup javierhernandez messi Ronaldo
2.59M
194K
1.17K
2mo ago
draftkings_sports
¡Qué carrera tan legendaria! 🥹 #chicharito #worldcup #javierhernandez #messi #Ronaldo -—— What a legendary career :🥹 chicharito worldcup javierhernandez messi Ronaldo
Are you betting on the King taking his talents back to South Beach? 👑
2.55M
102K
2.04K
2mo ago
draftkings_sports
Are you betting on the King taking his talents back to South Beach? 👑
JAKE BOBO WITH ONLY 4 CATCHES ON THE YEAR CASHES FOR 36K
2.51M
67.0K
569
8mo ago
draftkings_sports
JAKE BOBO WITH ONLY 4 CATCHES ON THE YEAR CASHES FOR 36K

DraftKings Sports (@draftkings_sports) Instagram Stats & Analytics

DraftKings Sports (@draftkings_sports) has 381K Instagram followers with a 2.63% engagement rate over the past 12 months. Across 4.30K posts, DraftKings Sports received 23.7M total likes and 740M impressions, averaging 5.52K likes per post. This page tracks DraftKings Sports's performance metrics, top content, and engagement trends — updated daily.

DraftKings Sports (@draftkings_sports) Instagram Analytics FAQ

How many Instagram followers does DraftKings Sports have?+
DraftKings Sports (@draftkings_sports) has 381K Instagram followers as of October 2026.
What is DraftKings Sports's Instagram engagement rate?+
DraftKings Sports's Instagram engagement rate is 2.63% over the last 12 months, based on 4.30K posts.
How many likes does DraftKings Sports get on Instagram?+
DraftKings Sports received 23.7M total likes across 4.30K posts in the last 12 months, averaging 5.52K likes per post.
How many Instagram impressions does DraftKings Sports get?+
DraftKings Sports's Instagram content generated 740M total impressions over the last 12 months.
Instagram competitor analysisCompare this account with the rest of its marketBenchmark any public Instagram account against as many competitors as define your category, with history back to each account's first post.