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followers
375K
impressions
775M
likes
24.0M
comments
527K
posts
4.36K
engagement
2.61%
emv
$22.2M
Average per post
178K

Key Metrics

Distributions

Top Content

Keegan-Michael Key’s James Franklin impersonation is truly perfect 😭 (🎥 via Big Ten Network)
28.4M
hidden
4.33K
11mo ago
draftkings_sports
Keegan-Michael Key’s James Franklin impersonation is truly perfect 😭 (🎥 via Big Ten Network)
How many tries did it take you?
6.83M
hidden
6.27K
7mo ago
draftkings_sports
How many tries did it take you?
SANTA SHAQ IS IN THE BUILDING 🎄🔥 I’m giving away a rainbow of signed Shaq jerseys this holiday season! Want a shot at a jersey? Enter now: 1. Follow @draftkings_sportsbook 2. Drop a comment below #DKPartner
6.24M
61.6K
5.56K
8mo ago
draftkings_sports
SANTA SHAQ IS IN THE BUILDING 🎄🔥 I’m giving away a rainbow of signed Shaq jerseys this holiday season! Want a shot at a jersey? Enter now: 1. Follow @draftkings_sportsbook 2. Drop a comment below #DKPartner
How many tries did it take you?
5.94M
88.8K
3.68K
5mo ago
draftkings_sports
How many tries did it take you?
A look at the current favorites for NBA awards 👀 @espnbet Do you agree with all of these? 🤔 (SWIPE) (via @draftkings_sportsbook)
5.81M
233K
2.10K
7mo ago
draftkings_sports
A look at the current favorites for NBA awards 👀 @espnbet Do you agree with all of these? 🤔 (SWIPE) (via @draftkings_sportsbook)
NBA Season just got a whole lot better, #KingOfTheCourt is back! $25K in Bonus Bets is up for grabs, 50 followers will score a $500 Bonus Bet (thats 10 winners every day until 10/22)! To enter, simply 1. Follow @draftkings_sportsbook 2. Comment your KOTC pick for Tip Off GOOD LUCK Y’ALL 💸 💸 💸
5.53M
20.3K
4.79K
10mo ago
draftkings_sports
NBA Season just got a whole lot better, #KingOfTheCourt is back! $25K in Bonus Bets is up for grabs, 50 followers will score a $500 Bonus Bet (thats 10 winners every day until 10/22)! To enter, simply 1. Follow @draftkings_sportsbook 2. Comment your KOTC pick for Tip Off GOOD LUCK Y’ALL 💸 💸 💸
King James is picking the Seahawks to win the Super Bowl 👑 @kingjames @draftkings_sportsbook
4.24M
169K
1.19K
7mo ago
draftkings_sports
King James is picking the Seahawks to win the Super Bowl 👑 @kingjames @draftkings_sportsbook
Are you riding with @kingjames? 👀
4.13M
40.1K
781
7mo ago
draftkings_sports
Are you riding with @kingjames? 👀
How many tries did it take you?
4.01M
69.4K
3.24K
1w ago
draftkings_sports
How many tries did it take you?
SUNDAY PICKS WITH @kingjames ‼️ Are you riding with LeBron?
3.97M
50.8K
806
9mo ago
draftkings_sports
SUNDAY PICKS WITH @kingjames ‼️ Are you riding with LeBron?
Aaron Rodgers has elite movie references 💯😭
3.56M
121K
700
11mo ago
draftkings_sports
Aaron Rodgers has elite movie references 💯😭
Remember when Malik Nabers said Daniel Jones wasn’t the problem…he was right (via @charlottecrrll)
3.25M
190K
2.68K
11mo ago
draftkings_sports
Remember when Malik Nabers said Daniel Jones wasn’t the problem…he was right (via @charlottecrrll)
¡Casi alcanzó el estatus de Rey en el Desafío Imposible!😂👑 @draftkings_sports #DKPartner —— So close to King status in the Impossible Challenge 😂👑 @draftkings_sports #DKPartner
3.18M
58.0K
651
2mo ago
draftkings_sports
¡Casi alcanzó el estatus de Rey en el Desafío Imposible!😂👑 @draftkings_sports #DKPartner —— So close to King status in the Impossible Challenge 😂👑 @draftkings_sports #DKPartner
Kenny Dillingham spraying Sam Leavitt with a water bottle to get him ready for Saturday is why College Football is the absolute best 🤣 (via davidpollack47/X, 🎥: Blakes_Take2/X)
2.88M
26.0K
130
11mo ago
draftkings_sports
Kenny Dillingham spraying Sam Leavitt with a water bottle to get him ready for Saturday is why College Football is the absolute best 🤣 (via davidpollack47/X, 🎥: Blakes_Take2/X)
Straight out of a Tide commercial 😂 (via BAULAPARRANTES/X)
2.82M
113K
114
10mo ago
draftkings_sports
Straight out of a Tide commercial 😂 (via BAULAPARRANTES/X)
It’s time for a new PFP
2.72M
50.4K
2.62K
4mo ago
draftkings_sports
It’s time for a new PFP
I know I’m not the only one ready to run through a brick wall 😤
2.70M
152K
1.61K
6mo ago
draftkings_sports
I know I’m not the only one ready to run through a brick wall 😤
Joe Mazzulla doesn’t want the Celtics reporters to be comfortable 💀 (via @nbcsboston)
2.69M
82.4K
921
11mo ago
draftkings_sports
Joe Mazzulla doesn’t want the Celtics reporters to be comfortable 💀 (via @nbcsboston)
Never let a full squad of linemen on a water ride 😂 (🎥: CoachDuzzPittFB/X, donovan_mcmillon3/IG)
2.57M
hidden
348
12mo ago
draftkings_sports
Never let a full squad of linemen on a water ride 😂 (🎥: CoachDuzzPittFB/X, donovan_mcmillon3/IG)
Are you betting on the King taking his talents back to South Beach? 👑
2.55M
102K
2.04K
1mo ago
draftkings_sports
Are you betting on the King taking his talents back to South Beach? 👑

DraftKings Sports (@draftkings_sports) Instagram Stats & Analytics

DraftKings Sports (@draftkings_sports) has 375K Instagram followers with a 2.61% engagement rate over the past 12 months. Across 4.36K posts, DraftKings Sports received 24.0M total likes and 293M impressions, averaging 5.51K likes per post. This page tracks DraftKings Sports's performance metrics, top content, and engagement trends — updated daily.

DraftKings Sports (@draftkings_sports) Instagram Analytics FAQ

How many Instagram followers does DraftKings Sports have?+
DraftKings Sports (@draftkings_sports) has 375K Instagram followers as of September 2026.
What is DraftKings Sports's Instagram engagement rate?+
DraftKings Sports's Instagram engagement rate is 2.61% over the last 12 months, based on 4.36K posts.
How many likes does DraftKings Sports get on Instagram?+
DraftKings Sports received 24.0M total likes across 4.36K posts in the last 12 months, averaging 5.51K likes per post.
How many Instagram impressions does DraftKings Sports get?+
DraftKings Sports's Instagram content generated 293M total impressions over the last 12 months.