NewGet @draftkings_sports's full report
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followers
389K
impressions
695M
likes
22.0M
comments
494K
posts
4.14K
engagement
2.55%
emv
$20.0M
Average per post
168K

Key Metrics

Distributions

Top Content

How many tries did it take you?
6.83M
hidden
6.24K
9mo ago
draftkings_sports
How many tries did it take you?
How many tries did it take you?
6.56M
139K
6.11K
2mo ago
draftkings_sports
How many tries did it take you?
SANTA SHAQ IS IN THE BUILDING 🎄🔥
I’m giving away a rainbow of signed Shaq jerseys this holiday season! Want a shot at a jersey?

Enter now:
1. Follow @draftkings_sportsbook
2. Drop a comment below
#DKPartner
6.24M
61.6K
5.55K
10mo ago
draftkings_sports
SANTA SHAQ IS IN THE BUILDING 🎄🔥 I’m giving away a rainbow of signed Shaq jerseys this holiday season! Want a shot at a jersey? Enter now: 1. Follow @draftkings_sportsbook 2. Drop a comment below #DKPartner
How many tries did it take you?
5.94M
88.4K
3.66K
7mo ago
draftkings_sports
How many tries did it take you?
A look at the current favorites for NBA awards 👀 @espnbet

Do you agree with all of these? 🤔 (SWIPE)

(via @draftkings_sportsbook)
5.81M
232K
2.10K
9mo ago
draftkings_sports
A look at the current favorites for NBA awards 👀 @espnbet Do you agree with all of these? 🤔 (SWIPE) (via @draftkings_sportsbook)
King James is picking the Seahawks to win the Super Bowl 👑 @kingjames @draftkings_sportsbook
4.23M
169K
1.19K
9mo ago
draftkings_sports
King James is picking the Seahawks to win the Super Bowl 👑 @kingjames @draftkings_sportsbook
Are you riding with @kingjames? 👀
4.13M
40.1K
779
9mo ago
draftkings_sports
Are you riding with @kingjames? 👀
SUNDAY PICKS WITH @kingjames ‼️

Are you riding with LeBron?
3.97M
50.7K
806
11mo ago
draftkings_sports
SUNDAY PICKS WITH @kingjames ‼️ Are you riding with LeBron?
¡Casi alcanzó el estatus de Rey en el Desafío Imposible!😂👑
@draftkings_sports #DKPartner

——

So close to King status in the Impossible Challenge 😂👑
@draftkings_sports #DKPartner
3.19M
58.2K
650
4mo ago
draftkings_sports
¡Casi alcanzó el estatus de Rey en el Desafío Imposible!😂👑 @draftkings_sports #DKPartner —— So close to King status in the Impossible Challenge 😂👑 @draftkings_sports #DKPartner
Just sports @draftkings_sports
3.03M
156K
1.21K
1mo ago
draftkings_sports
Just sports @draftkings_sports
It’s time for a new PFP
2.72M
50.1K
2.60K
6mo ago
draftkings_sports
It’s time for a new PFP
I know I’m not the only one ready to run through a brick wall 😤
2.70M
152K
1.61K
8mo ago
draftkings_sports
I know I’m not the only one ready to run through a brick wall 😤
¡Qué carrera tan legendaria! 🥹 #chicharito #worldcup #javierhernandez #messi #Ronaldo

-——

What a legendary career :🥹 chicharito worldcup javierhernandez messi Ronaldo
2.63M
196K
1.18K
4mo ago
draftkings_sports
¡Qué carrera tan legendaria! 🥹 #chicharito #worldcup #javierhernandez #messi #Ronaldo -—— What a legendary career :🥹 chicharito worldcup javierhernandez messi Ronaldo
Are you betting on the King taking his talents back to South Beach? 👑
2.55M
102K
2.03K
3mo ago
draftkings_sports
Are you betting on the King taking his talents back to South Beach? 👑
JAKE BOBO WITH ONLY 4 CATCHES ON THE YEAR CASHES FOR 36K
2.52M
67.1K
572
9mo ago
draftkings_sports
JAKE BOBO WITH ONLY 4 CATCHES ON THE YEAR CASHES FOR 36K
Inject this in my veins 🫡

 #USA #WMPO #wastemanagement #nationalanthem #handshakebets
2.48M
155K
1.20K
9mo ago
draftkings_sports
Inject this in my veins 🫡 #USA #WMPO #wastemanagement #nationalanthem #handshakebets
Carson Beck has finally made it to the NFL 💪
2.47M
98.8K
158
6mo ago
draftkings_sports
Carson Beck has finally made it to the NFL 💪
the best touchdowns of #SBLX 🤩
2.37M
2.90K
29
9mo ago
draftkings_sports
the best touchdowns of #SBLX 🤩
Use this to easily figure out which team Giannis Antetokounmpo will play for next
2.29M
21.9K
2.91K
9mo ago
draftkings_sports
Use this to easily figure out which team Giannis Antetokounmpo will play for next
Wait until you see Lamar Jackson 😭
2.20M
38.5K
820
3mo ago
draftkings_sports
Wait until you see Lamar Jackson 😭

DraftKings Sports (@draftkings_sports) Instagram Stats & Analytics

DraftKings Sports (@draftkings_sports) has 389K Instagram followers with a 2.55% engagement rate over the past 12 months. Across 4.14K posts, DraftKings Sports received 22.0M total likes and 695M impressions, averaging 5.32K likes per post. This page tracks DraftKings Sports's performance metrics, top content, and engagement trends — updated daily. To benchmark @draftkings_sports against other accounts, use Socialpruf's Instagram competitor analysis tool.

DraftKings Sports (@draftkings_sports) Instagram Analytics FAQ

How many Instagram followers does DraftKings Sports have?+
DraftKings Sports (@draftkings_sports) has 389K Instagram followers as of November 2026.
What is DraftKings Sports's Instagram engagement rate?+
DraftKings Sports's Instagram engagement rate is 2.55% over the last 12 months, based on 4.14K posts.
How many likes does DraftKings Sports get on Instagram?+
DraftKings Sports received 22.0M total likes across 4.14K posts in the last 12 months, averaging 5.32K likes per post.
How many Instagram impressions does DraftKings Sports get?+
DraftKings Sports's Instagram content generated 695M total impressions over the last 12 months.
Can I compare DraftKings Sports with other Instagram accounts?+
Yes. Add @draftkings_sports to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.