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followers
355K
impressions
818M
likes
25.9M
comments
581K
posts
4.66K
engagement
2.58%
emv
$23.6M
Average per post
176K

Key Metrics

Distributions

Top Content

Keegan-Michael Key’s James Franklin impersonation is truly perfect 😭 (🎥 via Big Ten Network)
28.4M
hidden
4.34K
7mo ago
draftkings_sports
Keegan-Michael Key’s James Franklin impersonation is truly perfect 😭 (🎥 via Big Ten Network)
Roller Derby is AWESOME… Harold Jackson couldn’t be stopped 😤 (🎥: International Roller Derby League)
15.1M
236K
9.18K
10mo ago
draftkings_sports
Roller Derby is AWESOME… Harold Jackson couldn’t be stopped 😤 (🎥: International Roller Derby League)
NFL IS BACK Y’ALL & DraftKings Sportsbook is still the place to bet touchdowns! EVERY DAY of September @draftkings_sportsbook is giving away a $1,000 bonus bet including $20K in bonus bets at the end of the month 🔥 @kevinhart4real #DKPartner Here’s how to enter: ✅ Comment your TD Scorer pick & follow @draftkings_sportsbook ✅ Tune in to @draftkings_sportsbook IG Story every day of September to see if you’re a winner
13.8M
252K
4.86K
8mo ago
draftkings_sports
NFL IS BACK Y’ALL & DraftKings Sportsbook is still the place to bet touchdowns! EVERY DAY of September @draftkings_sportsbook is giving away a $1,000 bonus bet including $20K in bonus bets at the end of the month 🔥 @kevinhart4real #DKPartner Here’s how to enter: ✅ Comment your TD Scorer pick & follow @draftkings_sportsbook ✅ Tune in to @draftkings_sportsbook IG Story every day of September to see if you’re a winner
How many tries did it take you?
6.83M
hidden
6.32K
3mo ago
draftkings_sports
How many tries did it take you?
SANTA SHAQ IS IN THE BUILDING 🎄🔥 I’m giving away a rainbow of signed Shaq jerseys this holiday season! Want a shot at a jersey? Enter now: 1. Follow @draftkings_sportsbook 2. Drop a comment below #DKPartner
6.24M
61.8K
5.58K
4mo ago
draftkings_sports
SANTA SHAQ IS IN THE BUILDING 🎄🔥 I’m giving away a rainbow of signed Shaq jerseys this holiday season! Want a shot at a jersey? Enter now: 1. Follow @draftkings_sportsbook 2. Drop a comment below #DKPartner
Justin Verlander saw Kate Upton in the stands and gave her a special souvenir ❤️ (🎥: @mlb)
6.04M
86.8K
627
10mo ago
draftkings_sports
Justin Verlander saw Kate Upton in the stands and gave her a special souvenir ❤️ (🎥: @mlb)
A look at the current favorites for NBA awards 👀 @espnbet Do you agree with all of these? 🤔 (SWIPE) (via @draftkings_sportsbook)
5.83M
233K
2.11K
2mo ago
draftkings_sports
A look at the current favorites for NBA awards 👀 @espnbet Do you agree with all of these? 🤔 (SWIPE) (via @draftkings_sportsbook)
NBA Season just got a whole lot better, #KingOfTheCourt is back! $25K in Bonus Bets is up for grabs, 50 followers will score a $500 Bonus Bet (thats 10 winners every day until 10/22)! To enter, simply 1. Follow @draftkings_sportsbook 2. Comment your KOTC pick for Tip Off GOOD LUCK Y’ALL 💸 💸 💸
5.53M
20.4K
4.80K
6mo ago
draftkings_sports
NBA Season just got a whole lot better, #KingOfTheCourt is back! $25K in Bonus Bets is up for grabs, 50 followers will score a $500 Bonus Bet (thats 10 winners every day until 10/22)! To enter, simply 1. Follow @draftkings_sportsbook 2. Comment your KOTC pick for Tip Off GOOD LUCK Y’ALL 💸 💸 💸
Todd Peterson gave us one of the greatest postgame interviews ever after hitting a clutch pinch-hit homer in college — and now he’s officially moving on up. (🎥 @milb_central)
5.04M
285K
321
11mo ago
draftkings_sports
Todd Peterson gave us one of the greatest postgame interviews ever after hitting a clutch pinch-hit homer in college — and now he’s officially moving on up. (🎥 @milb_central)
Wonder what the Titans line thinks of Bertha 🤣 (via @atozsports FBGreatMoments/X)
4.41M
141K
278
9mo ago
draftkings_sports
Wonder what the Titans line thinks of Bertha 🤣 (via @atozsports FBGreatMoments/X)
King James is picking the Seahawks to win the Super Bowl 👑 @kingjames @draftkings_sportsbook
4.25M
170K
1.20K
3mo ago
draftkings_sports
King James is picking the Seahawks to win the Super Bowl 👑 @kingjames @draftkings_sportsbook
Are you riding with @kingjames? 👀
4.11M
39.9K
789
3mo ago
draftkings_sports
Are you riding with @kingjames? 👀
SUNDAY PICKS WITH @kingjames ‼️ Are you riding with LeBron?
3.96M
50.8K
811
5mo ago
draftkings_sports
SUNDAY PICKS WITH @kingjames ‼️ Are you riding with LeBron?
Look at him go 🥹 (🎥: JackAllenTV/X)
3.83M
203K
3.83K
9mo ago
draftkings_sports
Look at him go 🥹 (🎥: JackAllenTV/X)
How many tries did it take you?
3.57M
52.2K
2.42K
1mo ago
draftkings_sports
How many tries did it take you?
Aaron Rodgers has elite movie references 💯😭
3.56M
121K
703
7mo ago
draftkings_sports
Aaron Rodgers has elite movie references 💯😭
Remember when Malik Nabers said Daniel Jones wasn’t the problem…he was right (via @charlottecrrll)
3.25M
190K
2.69K
7mo ago
draftkings_sports
Remember when Malik Nabers said Daniel Jones wasn’t the problem…he was right (via @charlottecrrll)
Kenny Dillingham spraying Sam Leavitt with a water bottle to get him ready for Saturday is why College Football is the absolute best 🤣 (via davidpollack47/X, 🎥: Blakes_Take2/X)
2.88M
26.1K
131
7mo ago
draftkings_sports
Kenny Dillingham spraying Sam Leavitt with a water bottle to get him ready for Saturday is why College Football is the absolute best 🤣 (via davidpollack47/X, 🎥: Blakes_Take2/X)
Straight out of a Tide commercial 😂 (via BAULAPARRANTES/X)
2.83M
113K
116
6mo ago
draftkings_sports
Straight out of a Tide commercial 😂 (via BAULAPARRANTES/X)
Focus level 10000 💯 (🎥: r/nhl)
2.70M
4.99K
266
9mo ago
draftkings_sports
Focus level 10000 💯 (🎥: r/nhl)

DraftKings Sportsbook (@draftkings_sports) Instagram Stats & Analytics

DraftKings Sportsbook (@draftkings_sports) has 355K Instagram followers with a 2.58% engagement rate over the past 12 months. Across 4.66K posts, DraftKings Sportsbook received 25.9M total likes and 319M impressions, averaging 5.56K likes per post. This page tracks DraftKings Sportsbook's performance metrics, top content, and engagement trends — updated daily.

DraftKings Sportsbook (@draftkings_sports) Instagram Analytics FAQ

How many Instagram followers does DraftKings Sportsbook have?+
DraftKings Sportsbook (@draftkings_sports) has 355K Instagram followers as of May 2026.
What is DraftKings Sportsbook's Instagram engagement rate?+
DraftKings Sportsbook's Instagram engagement rate is 2.58% over the last 12 months, based on 4.66K posts.
How many likes does DraftKings Sportsbook get on Instagram?+
DraftKings Sportsbook received 25.9M total likes across 4.66K posts in the last 12 months, averaging 5.56K likes per post.
How many Instagram impressions does DraftKings Sportsbook get?+
DraftKings Sportsbook's Instagram content generated 319M total impressions over the last 12 months.