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followers
377K
impressions
777M
likes
24.1M
comments
527K
posts
4.35K
engagement
2.64%
emv
$22.2M
Average per post
179K
Key Metrics
Impressions
monthly
Distributions
Content
28.4M
hidden
4.33K
11mo ago
draftkings_sports
Keegan-Michael Key’s James Franklin impersonation is truly perfect 😭
(🎥 via Big Ten Network)
6.83M
hidden
6.27K
7mo ago
draftkings_sports
How many tries did it take you?
6.24M
61.6K
5.56K
8mo ago
draftkings_sports
SANTA SHAQ IS IN THE BUILDING 🎄🔥
I’m giving away a rainbow of signed Shaq jerseys this holiday season! Want a shot at a jersey?
Enter now:
1. Follow @draftkings_sportsbook
2. Drop a comment below
#DKPartner
5.94M
88.8K
3.68K
5mo ago
draftkings_sports
How many tries did it take you?
5.81M
233K
2.10K
7mo ago
draftkings_sports
A look at the current favorites for NBA awards 👀 @espnbet
Do you agree with all of these? 🤔 (SWIPE)
(via @draftkings_sportsbook)
5.53M
20.3K
4.79K
11mo ago
draftkings_sports
NBA Season just got a whole lot better, #KingOfTheCourt is back! $25K in Bonus Bets is up for grabs, 50 followers will score a $500 Bonus Bet (thats 10 winners every day until 10/22)!
To enter, simply
1. Follow @draftkings_sportsbook
2. Comment your KOTC pick for Tip Off
GOOD LUCK Y’ALL 💸 💸 💸
4.24M
169K
1.19K
7mo ago
draftkings_sports
King James is picking the Seahawks to win the Super Bowl 👑 @kingjames @draftkings_sportsbook
4.20M
75.0K
3.53K
1w ago
draftkings_sports
How many tries did it take you?
4.13M
40.1K
781
7mo ago
draftkings_sports
Are you riding with @kingjames? 👀
3.97M
50.8K
806
9mo ago
draftkings_sports
SUNDAY PICKS WITH @kingjames ‼️
Are you riding with LeBron?
3.56M
121K
700
11mo ago
draftkings_sports
Aaron Rodgers has elite movie references 💯😭
3.25M
190K
2.68K
11mo ago
draftkings_sports
Remember when Malik Nabers said Daniel Jones wasn’t the problem…he was right
(via @charlottecrrll)
3.19M
58.2K
651
2mo ago
draftkings_sports
¡Casi alcanzó el estatus de Rey en el Desafío Imposible!😂👑
@draftkings_sports #DKPartner
——
So close to King status in the Impossible Challenge 😂👑
@draftkings_sports #DKPartner
2.88M
26.0K
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11mo ago
draftkings_sports
Kenny Dillingham spraying Sam Leavitt with a water bottle to get him ready for Saturday is why College Football is the absolute best 🤣
(via davidpollack47/X, 🎥: Blakes_Take2/X)
2.82M
113K
114
10mo ago
draftkings_sports
Straight out of a Tide commercial 😂
(via BAULAPARRANTES/X)
2.72M
50.4K
2.62K
4mo ago
draftkings_sports
It’s time for a new PFP
2.70M
152K
1.61K
6mo ago
draftkings_sports
I know I’m not the only one ready to run through a brick wall 😤
2.69M
82.4K
919
11mo ago
draftkings_sports
Joe Mazzulla doesn’t want the Celtics reporters to be comfortable 💀
(via @nbcsboston)
2.55M
102K
2.04K
1mo ago
draftkings_sports
Are you betting on the King taking his talents back to South Beach? 👑
2.51M
67.0K
563
7mo ago
draftkings_sports
JAKE BOBO WITH ONLY 4 CATCHES ON THE YEAR CASHES FOR 36K
DraftKings Sports (@draftkings_sports) Instagram Stats & Analytics
DraftKings Sports (@draftkings_sports) has 377K Instagram followers with a 2.64% engagement rate over the past 12 months. Across 4.35K posts, DraftKings Sports received 24.1M total likes and 295M impressions, averaging 5.55K likes per post. This page tracks DraftKings Sports's performance metrics, top content, and engagement trends — updated daily.
DraftKings Sports (@draftkings_sports) Instagram Analytics FAQ
How many Instagram followers does DraftKings Sports have?+
DraftKings Sports (@draftkings_sports) has 377K Instagram followers as of September 2026.
What is DraftKings Sports's Instagram engagement rate?+
DraftKings Sports's Instagram engagement rate is 2.64% over the last 12 months, based on 4.35K posts.
How many likes does DraftKings Sports get on Instagram?+
DraftKings Sports received 24.1M total likes across 4.35K posts in the last 12 months, averaging 5.55K likes per post.
How many Instagram impressions does DraftKings Sports get?+
DraftKings Sports's Instagram content generated 295M total impressions over the last 12 months.