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followers
392K
impressions
965M
likes
26.6M
comments
739K
posts
4.36K
engagement
2.30%
emv
$26.9M
Average per post
221K
Key Metrics
Impressions
monthly
Distributions
Content
21.1M
240K
4.72K
11mo ago
draftkings
Producer most definitely deserves a Gold Glove for this play 😅
(🎥: MLB)
13.1M
hidden
1.23K
9mo ago
draftkings
“WHOA! ENGULFED!” might just be one of the greatest calls in the history of sports 😭
(🎥: NFLonCBS / X)
12.7M
377K
5.87K
11mo ago
draftkings
Must’ve been out there asking Max the poodle for some tips on how to play the field 😅
(🎥: Fox Sports Cleveland + SportsTime Ohio)
11.0M
48.9K
6.97K
9mo ago
draftkings
Just another year for Cowboys fans 😂
(🎥: RobbieHowe/TT)
9.12M
260K
2.12K
8mo ago
draftkings
Aaron Rodgers might just have a career in acting after the whole football thing is over 😅
(🎥: I Get That A Lot, Chuze Fitness)
6.24M
61.8K
5.57K
6mo ago
draftkings
SANTA SHAQ IS IN THE BUILDING 🎄🔥
I’m giving away a rainbow of signed Shaq jerseys this holiday season! Want a shot at a jersey?
Enter now:
1. Follow @draftkings_sportsbook
2. Drop a comment below
#DKPartner
6.22M
35.6K
2.17K
9mo ago
draftkings
@iamsydneythomas took on the DraftKings Touchdown Toss... but are you ruling this a catch?? 🤔
5.55M
168K
1.41K
11mo ago
draftkings
Kentucky’s punter received a 0 toughness rating in College Football 26, so naturally he’s working on increasing that 😂
(🎥: @ukfootball) | #football #collegefootball #kentucky #bbn #cfb26
5.53M
20.4K
4.80K
8mo ago
draftkings
NBA Season just got a whole lot better, #KingOfTheCourt is back! $25K in Bonus Bets is up for grabs, 50 followers will score a $500 Bonus Bet (thats 10 winners every day until 10/22)!
To enter, simply
1. Follow @draftkings_sportsbook
2. Comment your KOTC pick for Tip Off
GOOD LUCK Y’ALL 💸 💸 💸
5.49M
91.1K
1.17K
8mo ago
draftkings
Both the Red Sox and the Yankees learned that staying in the dugout during a wild thunderstorm is clearly not a good idea 😅
(🎥 via ESPN)
5.42M
203K
1.90K
7mo ago
draftkings
Jameis Winston was out there getting hit sticked by the tackling pads in practice 😅
(🎥 via CoachMoeBU / X, NFL Network)
5.19M
40.0K
668
11mo ago
draftkings
Aaron Boone had to get his money’s worth after getting thrown out by Laz Diaz a few years back 😅
(🎥: YES Network, h/t TalkinYanks / X)
5.07M
hidden
1.50K
7mo ago
draftkings
Get Baker Mayfield a beer or two and he’ll make sure the entire stadium goes nuts 😅🍻
(🎥 via KJRH-TV | Tulsa)
4.56M
178K
1.65K
11mo ago
draftkings
Victor Robles knew he had to keep his new praying mantis friend updated in the outfield 😂
(h/t masnNationals / X)
4.26M
23.5K
515
10mo ago
draftkings
Today, MLB legend Ichiro is inducted to the Baseball Hall of Fame 👏
(🎥: Mariners / X)
4.25M
170K
1.20K
4mo ago
draftkings
King James is picking the Seahawks to win the Super Bowl 👑 @kingjames @draftkings_sportsbook
4.06M
216K
4.13K
7mo ago
draftkings
We really got footage of the 1933 Bears running rugby plays before video from Wilt Chamberlain’s 100-point game 😅
(🎥 via Turner Classic Movies, h/t r/Oldschool_NFL)
3.98M
153K
1.35K
7mo ago
draftkings
Would pay good money to sit and listen to Andrew Luck and Jon Gruden talk football for hours 🔥
(🎥 via Jon Gruden’s QB Camp)
3.95M
90.2K
6.45K
9mo ago
draftkings
Las Vegas Raiders minority owner Tom Brady isn’t about the showboating some QBs do after scoring touchdowns 👀
(H/T Pro Football Focus YouTube)
3.89M
12.8K
2.02K
9mo ago
draftkings
Would love to get Coach Saban’s thoughts on this 😬
(H/T TDAlabamaMag / X)
DraftKings (@draftkings) Instagram Stats & Analytics
DraftKings (@draftkings) has 392K Instagram followers with a 2.30% engagement rate over the past 12 months. Across 4.36K posts, DraftKings received 26.6M total likes and 498M impressions, averaging 6.09K likes per post. This page tracks DraftKings's performance metrics, top content, and engagement trends — updated daily.
DraftKings (@draftkings) Instagram Analytics FAQ
How many Instagram followers does DraftKings have?+
DraftKings (@draftkings) has 392K Instagram followers as of June 2026.
What is DraftKings's Instagram engagement rate?+
DraftKings's Instagram engagement rate is 2.30% over the last 12 months, based on 4.36K posts.
How many likes does DraftKings get on Instagram?+
DraftKings received 26.6M total likes across 4.36K posts in the last 12 months, averaging 6.09K likes per post.
How many Instagram impressions does DraftKings get?+
DraftKings's Instagram content generated 498M total impressions over the last 12 months.