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followers
386K
impressions
999M
likes
28.7M
comments
863K
posts
4.46K
engagement
2.49%
emv
$28.2M
Average per post
224K

Key Metrics

Distributions

Top Content

Next question. 🗣️ (Via: @chicagosky )
30.1M
326K
76.4K
12mo ago
draftkings
Next question. 🗣️ (Via: @chicagosky )
Producer most definitely deserves a Gold Glove for this play 😅 (🎥: MLB)
21.1M
240K
4.72K
9mo ago
draftkings
Producer most definitely deserves a Gold Glove for this play 😅 (🎥: MLB)
“WHOA! ENGULFED!” might just be one of the greatest calls in the history of sports 😭 (🎥: NFLonCBS / X)
13.1M
hidden
1.23K
8mo ago
draftkings
“WHOA! ENGULFED!” might just be one of the greatest calls in the history of sports 😭 (🎥: NFLonCBS / X)
Just another year for Cowboys fans 😂 (🎥: RobbieHowe/TT)
11.0M
49.0K
6.99K
8mo ago
draftkings
Just another year for Cowboys fans 😂 (🎥: RobbieHowe/TT)
Aaron Rodgers might just have a career in acting after the whole football thing is over 😅 (🎥: I Get That A Lot, Chuze Fitness)
9.12M
260K
2.13K
6mo ago
draftkings
Aaron Rodgers might just have a career in acting after the whole football thing is over 😅 (🎥: I Get That A Lot, Chuze Fitness)
Imagine trying to lift Saquon in the air 😭 (🎥: @cadebuffalow )
7.02M
60.0K
1.58K
11mo ago
draftkings
Imagine trying to lift Saquon in the air 😭 (🎥: @cadebuffalow )
SANTA SHAQ IS IN THE BUILDING 🎄🔥 I’m giving away a rainbow of signed Shaq jerseys this holiday season! Want a shot at a jersey? Enter now: 1. Follow @draftkings_sportsbook 2. Drop a comment below #DKPartner
6.24M
61.8K
5.58K
4mo ago
draftkings
SANTA SHAQ IS IN THE BUILDING 🎄🔥 I’m giving away a rainbow of signed Shaq jerseys this holiday season! Want a shot at a jersey? Enter now: 1. Follow @draftkings_sportsbook 2. Drop a comment below #DKPartner
@iamsydneythomas took on the DraftKings Touchdown Toss... but are you ruling this a catch?? 🤔
6.22M
35.6K
2.18K
8mo ago
draftkings
@iamsydneythomas took on the DraftKings Touchdown Toss... but are you ruling this a catch?? 🤔
NBA Season just got a whole lot better, #KingOfTheCourt is back! $25K in Bonus Bets is up for grabs, 50 followers will score a $500 Bonus Bet (thats 10 winners every day until 10/22)! To enter, simply 1. Follow @draftkings_sportsbook 2. Comment your KOTC pick for Tip Off GOOD LUCK Y’ALL 💸 💸 💸
5.53M
20.4K
4.80K
6mo ago
draftkings
NBA Season just got a whole lot better, #KingOfTheCourt is back! $25K in Bonus Bets is up for grabs, 50 followers will score a $500 Bonus Bet (thats 10 winners every day until 10/22)! To enter, simply 1. Follow @draftkings_sportsbook 2. Comment your KOTC pick for Tip Off GOOD LUCK Y’ALL 💸 💸 💸
Both the Red Sox and the Yankees learned that staying in the dugout during a wild thunderstorm is clearly not a good idea 😅 (🎥 via ESPN)
5.49M
91.2K
1.18K
7mo ago
draftkings
Both the Red Sox and the Yankees learned that staying in the dugout during a wild thunderstorm is clearly not a good idea 😅 (🎥 via ESPN)
Hard to beat a water ride full of all the big fellas 🤣 (h/t CoachDuzzPittFB, donovanmcmillo3 / X)
5.44M
65.6K
805
11mo ago
draftkings
Hard to beat a water ride full of all the big fellas 🤣 (h/t CoachDuzzPittFB, donovanmcmillo3 / X)
Jameis Winston was out there getting hit sticked by the tackling pads in practice 😅 (🎥 via CoachMoeBU / X, NFL Network)
5.42M
203K
1.91K
5mo ago
draftkings
Jameis Winston was out there getting hit sticked by the tackling pads in practice 😅 (🎥 via CoachMoeBU / X, NFL Network)
Aaron Boone had to get his money’s worth after getting thrown out by Laz Diaz a few years back 😅 (🎥: YES Network, h/t TalkinYanks / X)
5.18M
40.0K
668
10mo ago
draftkings
Aaron Boone had to get his money’s worth after getting thrown out by Laz Diaz a few years back 😅 (🎥: YES Network, h/t TalkinYanks / X)
Get Baker Mayfield a beer or two and he’ll make sure the entire stadium goes nuts 😅🍻 (🎥 via KJRH-TV | Tulsa)
5.07M
hidden
1.50K
6mo ago
draftkings
Get Baker Mayfield a beer or two and he’ll make sure the entire stadium goes nuts 😅🍻 (🎥 via KJRH-TV | Tulsa)
DARTS IS THE BEST 🎯🔥 (h/t DudesPostingWs)
4.42M
170K
1.77K
11mo ago
draftkings
DARTS IS THE BEST 🎯🔥 (h/t DudesPostingWs)
HOW IN THE WORLD DID HE DO THIS⁉️ (🎥: worldbowlstour/TT)
4.33M
44.5K
2.07K
11mo ago
draftkings
HOW IN THE WORLD DID HE DO THIS⁉️ (🎥: worldbowlstour/TT)
King James is picking the Seahawks to win the Super Bowl 👑 @kingjames @draftkings_sportsbook
4.25M
170K
1.20K
3mo ago
draftkings
King James is picking the Seahawks to win the Super Bowl 👑 @kingjames @draftkings_sportsbook
We really got footage of the 1933 Bears running rugby plays before video from Wilt Chamberlain’s 100-point game 😅 (🎥 via Turner Classic Movies, h/t r/Oldschool_NFL)
4.06M
216K
4.13K
6mo ago
draftkings
We really got footage of the 1933 Bears running rugby plays before video from Wilt Chamberlain’s 100-point game 😅 (🎥 via Turner Classic Movies, h/t r/Oldschool_NFL)
Would pay good money to sit and listen to Andrew Luck and Jon Gruden talk football for hours 🔥 (🎥 via Jon Gruden’s QB Camp)
3.97M
153K
1.35K
6mo ago
draftkings
Would pay good money to sit and listen to Andrew Luck and Jon Gruden talk football for hours 🔥 (🎥 via Jon Gruden’s QB Camp)
Las Vegas Raiders minority owner Tom Brady isn’t about the showboating some QBs do after scoring touchdowns 👀 (H/T Pro Football Focus YouTube)
3.95M
90.3K
6.46K
8mo ago
draftkings
Las Vegas Raiders minority owner Tom Brady isn’t about the showboating some QBs do after scoring touchdowns 👀 (H/T Pro Football Focus YouTube)

DraftKings (@draftkings) Instagram Stats & Analytics

DraftKings (@draftkings) has 386K Instagram followers with a 2.49% engagement rate over the past 12 months. Across 4.46K posts, DraftKings received 28.7M total likes and 518M impressions, averaging 6.43K likes per post. This page tracks DraftKings's performance metrics, top content, and engagement trends — updated daily.

DraftKings (@draftkings) Instagram Analytics FAQ

How many Instagram followers does DraftKings have?+
DraftKings (@draftkings) has 386K Instagram followers as of May 2026.
What is DraftKings's Instagram engagement rate?+
DraftKings's Instagram engagement rate is 2.49% over the last 12 months, based on 4.46K posts.
How many likes does DraftKings get on Instagram?+
DraftKings received 28.7M total likes across 4.46K posts in the last 12 months, averaging 6.43K likes per post.
How many Instagram impressions does DraftKings get?+
DraftKings's Instagram content generated 518M total impressions over the last 12 months.