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followers
389K
impressions
1.01B
likes
27.6M
comments
770K
posts
4.41K
engagement
2.26%
emv
$28.0M
Average per post
228K

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Producer most definitely deserves a Gold Glove for this play 😅 (🎥: MLB)
21.1M
240K
4.72K
10mo ago
draftkings
Producer most definitely deserves a Gold Glove for this play 😅 (🎥: MLB)
“WHOA! ENGULFED!” might just be one of the greatest calls in the history of sports 😭 (🎥: NFLonCBS / X)
13.1M
hidden
1.23K
8mo ago
draftkings
“WHOA! ENGULFED!” might just be one of the greatest calls in the history of sports 😭 (🎥: NFLonCBS / X)
Must’ve been out there asking Max the poodle for some tips on how to play the field 😅 (🎥: Fox Sports Cleveland + SportsTime Ohio)
12.7M
377K
5.87K
10mo ago
draftkings
Must’ve been out there asking Max the poodle for some tips on how to play the field 😅 (🎥: Fox Sports Cleveland + SportsTime Ohio)
Just another year for Cowboys fans 😂 (🎥: RobbieHowe/TT)
11.0M
49.0K
6.98K
9mo ago
draftkings
Just another year for Cowboys fans 😂 (🎥: RobbieHowe/TT)
Aaron Rodgers might just have a career in acting after the whole football thing is over 😅 (🎥: I Get That A Lot, Chuze Fitness)
9.12M
260K
2.13K
7mo ago
draftkings
Aaron Rodgers might just have a career in acting after the whole football thing is over 😅 (🎥: I Get That A Lot, Chuze Fitness)
Imagine trying to lift Saquon in the air 😭 (🎥: @cadebuffalow )
7.02M
60.0K
1.57K
12mo ago
draftkings
Imagine trying to lift Saquon in the air 😭 (🎥: @cadebuffalow )
SANTA SHAQ IS IN THE BUILDING 🎄🔥 I’m giving away a rainbow of signed Shaq jerseys this holiday season! Want a shot at a jersey? Enter now: 1. Follow @draftkings_sportsbook 2. Drop a comment below #DKPartner
6.24M
61.8K
5.57K
5mo ago
draftkings
SANTA SHAQ IS IN THE BUILDING 🎄🔥 I’m giving away a rainbow of signed Shaq jerseys this holiday season! Want a shot at a jersey? Enter now: 1. Follow @draftkings_sportsbook 2. Drop a comment below #DKPartner
@iamsydneythomas took on the DraftKings Touchdown Toss... but are you ruling this a catch?? 🤔
6.22M
35.6K
2.18K
8mo ago
draftkings
@iamsydneythomas took on the DraftKings Touchdown Toss... but are you ruling this a catch?? 🤔
Never once imagined getting a mariachi version of “Higher” by Creed 😂 The Rangers have their very own mariachi band every Monday home game at Globe Life Field 🔥 (🎥: SNYtv / X, h/t just_mets / X)
5.96M
75.7K
4.54K
11mo ago
draftkings
Never once imagined getting a mariachi version of “Higher” by Creed 😂 The Rangers have their very own mariachi band every Monday home game at Globe Life Field 🔥 (🎥: SNYtv / X, h/t just_mets / X)
Kentucky’s punter received a 0 toughness rating in College Football 26, so naturally he’s working on increasing that 😂 (🎥: @ukfootball) | #football #collegefootball #kentucky #bbn #cfb26
5.55M
168K
1.41K
10mo ago
draftkings
Kentucky’s punter received a 0 toughness rating in College Football 26, so naturally he’s working on increasing that 😂 (🎥: @ukfootball) | #football #collegefootball #kentucky #bbn #cfb26
NBA Season just got a whole lot better, #KingOfTheCourt is back! $25K in Bonus Bets is up for grabs, 50 followers will score a $500 Bonus Bet (thats 10 winners every day until 10/22)! To enter, simply 1. Follow @draftkings_sportsbook 2. Comment your KOTC pick for Tip Off GOOD LUCK Y’ALL 💸 💸 💸
5.53M
20.4K
4.80K
7mo ago
draftkings
NBA Season just got a whole lot better, #KingOfTheCourt is back! $25K in Bonus Bets is up for grabs, 50 followers will score a $500 Bonus Bet (thats 10 winners every day until 10/22)! To enter, simply 1. Follow @draftkings_sportsbook 2. Comment your KOTC pick for Tip Off GOOD LUCK Y’ALL 💸 💸 💸
Both the Red Sox and the Yankees learned that staying in the dugout during a wild thunderstorm is clearly not a good idea 😅 (🎥 via ESPN)
5.49M
91.2K
1.18K
8mo ago
draftkings
Both the Red Sox and the Yankees learned that staying in the dugout during a wild thunderstorm is clearly not a good idea 😅 (🎥 via ESPN)
Hard to beat a water ride full of all the big fellas 🤣 (h/t CoachDuzzPittFB, donovanmcmillo3 / X)
5.44M
65.5K
804
12mo ago
draftkings
Hard to beat a water ride full of all the big fellas 🤣 (h/t CoachDuzzPittFB, donovanmcmillo3 / X)
Jameis Winston was out there getting hit sticked by the tackling pads in practice 😅 (🎥 via CoachMoeBU / X, NFL Network)
5.42M
203K
1.91K
6mo ago
draftkings
Jameis Winston was out there getting hit sticked by the tackling pads in practice 😅 (🎥 via CoachMoeBU / X, NFL Network)
Aaron Boone had to get his money’s worth after getting thrown out by Laz Diaz a few years back 😅 (🎥: YES Network, h/t TalkinYanks / X)
5.19M
40.0K
668
10mo ago
draftkings
Aaron Boone had to get his money’s worth after getting thrown out by Laz Diaz a few years back 😅 (🎥: YES Network, h/t TalkinYanks / X)
Get Baker Mayfield a beer or two and he’ll make sure the entire stadium goes nuts 😅🍻 (🎥 via KJRH-TV | Tulsa)
5.07M
hidden
1.50K
7mo ago
draftkings
Get Baker Mayfield a beer or two and he’ll make sure the entire stadium goes nuts 😅🍻 (🎥 via KJRH-TV | Tulsa)
Victor Robles knew he had to keep his new praying mantis friend updated in the outfield 😂 (h/t masnNationals / X)
4.56M
178K
1.66K
10mo ago
draftkings
Victor Robles knew he had to keep his new praying mantis friend updated in the outfield 😂 (h/t masnNationals / X)
DARTS IS THE BEST 🎯🔥 (h/t DudesPostingWs)
4.42M
169K
1.77K
12mo ago
draftkings
DARTS IS THE BEST 🎯🔥 (h/t DudesPostingWs)
Would pay good money to watch the bullpen pitchers rehearse these bits 🤣 (🎥: Fox Sports Arizona, h/t MLB)
4.39M
152K
1.03K
11mo ago
draftkings
Would pay good money to watch the bullpen pitchers rehearse these bits 🤣 (🎥: Fox Sports Arizona, h/t MLB)
Today, MLB legend Ichiro is inducted to the Baseball Hall of Fame 👏 (🎥: Mariners / X)
4.26M
23.5K
515
10mo ago
draftkings
Today, MLB legend Ichiro is inducted to the Baseball Hall of Fame 👏 (🎥: Mariners / X)

DraftKings (@draftkings) Instagram Stats & Analytics

DraftKings (@draftkings) has 389K Instagram followers with a 2.26% engagement rate over the past 12 months. Across 4.41K posts, DraftKings received 27.6M total likes and 537M impressions, averaging 6.27K likes per post. This page tracks DraftKings's performance metrics, top content, and engagement trends — updated daily.

DraftKings (@draftkings) Instagram Analytics FAQ

How many Instagram followers does DraftKings have?+
DraftKings (@draftkings) has 389K Instagram followers as of June 2026.
What is DraftKings's Instagram engagement rate?+
DraftKings's Instagram engagement rate is 2.26% over the last 12 months, based on 4.41K posts.
How many likes does DraftKings get on Instagram?+
DraftKings received 27.6M total likes across 4.41K posts in the last 12 months, averaging 6.27K likes per post.
How many Instagram impressions does DraftKings get?+
DraftKings's Instagram content generated 537M total impressions over the last 12 months.