instagram analytics
Last Year02/21/25 - 02/21/26
Comparable Performance:
followers
374K
impressions
1.13B
likes
31.6M
comments
930K
posts
4.67K
engagement
2.20%
emv
$31.7M
Avg. per post
249K

Key Metrics

Distributions

Top Content

Next question. 🗣️ (Via: @chicagosky )
30.1M
327K
76.8K
9mo ago
draftkings
Next question. 🗣️ (Via: @chicagosky )
Producer most definitely deserves a Gold Glove for this play 😅 (🎥: MLB)
21.1M
241K
4.74K
7mo ago
draftkings
Producer most definitely deserves a Gold Glove for this play 😅 (🎥: MLB)
“WHOA! ENGULFED!” might just be one of the greatest calls in the history of sports 😭 (🎥: NFLonCBS / X)
13.1M
hidden
1.24K
5mo ago
draftkings
“WHOA! ENGULFED!” might just be one of the greatest calls in the history of sports 😭 (🎥: NFLonCBS / X)
Must’ve been out there asking Max the poodle for some tips on how to play the field 😅 (🎥: Fox Sports Cleveland + SportsTime Ohio)
12.7M
378K
5.88K
7mo ago
draftkings
Must’ve been out there asking Max the poodle for some tips on how to play the field 😅 (🎥: Fox Sports Cleveland + SportsTime Ohio)
Just another year for Cowboys fans 😂 (🎥: RobbieHowe/TT)
11M
49.3K
7K
5mo ago
draftkings
Just another year for Cowboys fans 😂 (🎥: RobbieHowe/TT)
Aaron Rodgers might just have a career in acting after the whole football thing is over 😅 (🎥: I Get That A Lot, Chuze Fitness)
9.1M
260K
2.13K
4mo ago
draftkings
Aaron Rodgers might just have a career in acting after the whole football thing is over 😅 (🎥: I Get That A Lot, Chuze Fitness)
Need someone to start a American Ice Football league in North America ASAP 😅 (🎥: The Show Channel / YT, MySpass)
7.67M
149K
6.8K
10mo ago
draftkings
Need someone to start a American Ice Football league in North America ASAP 😅 (🎥: The Show Channel / YT, MySpass)
Imagine trying to lift Saquon in the air 😭 (🎥: @cadebuffalow )
7.02M
60.2K
1.58K
8mo ago
draftkings
Imagine trying to lift Saquon in the air 😭 (🎥: @cadebuffalow )
SANTA SHAQ IS IN THE BUILDING 🎄🔥 I’m giving away a rainbow of signed Shaq jerseys this holiday season! Want a shot at a jersey? Enter now: 1. Follow @draftkings_sportsbook 2. Drop a comment below #DKPartner
6.24M
61.9K
5.6K
1mo ago
draftkings
SANTA SHAQ IS IN THE BUILDING 🎄🔥 I’m giving away a rainbow of signed Shaq jerseys this holiday season! Want a shot at a jersey? Enter now: 1. Follow @draftkings_sportsbook 2. Drop a comment below #DKPartner
@iamsydneythomas took on the DraftKings Touchdown Toss... but are you ruling this a catch?? 🤔
6.22M
35.6K
2.18K
5mo ago
draftkings
@iamsydneythomas took on the DraftKings Touchdown Toss... but are you ruling this a catch?? 🤔
Never once imagined getting a mariachi version of “Higher” by Creed 😂 The Rangers have their very own mariachi band every Monday home game at Globe Life Field 🔥 (🎥: SNYtv / X, h/t just_mets / X)
5.95M
75.9K
4.55K
8mo ago
draftkings
Never once imagined getting a mariachi version of “Higher” by Creed 😂 The Rangers have their very own mariachi band every Monday home game at Globe Life Field 🔥 (🎥: SNYtv / X, h/t just_mets / X)
Kentucky’s punter received a 0 toughness rating in College Football 26, so naturally he’s working on increasing that 😂 (🎥: @ukfootball) | #football #collegefootball #kentucky #bbn #cfb26
5.55M
169K
1.41K
7mo ago
draftkings
Kentucky’s punter received a 0 toughness rating in College Football 26, so naturally he’s working on increasing that 😂 (🎥: @ukfootball) | #football #collegefootball #kentucky #bbn #cfb26
NBA Season just got a whole lot better, #KingOfTheCourt is back! $25K in Bonus Bets is up for grabs, 50 followers will score a $500 Bonus Bet (thats 10 winners every day until 10/22)! To enter, simply 1. Follow @draftkings_sportsbook 2. Comment your KOTC pick for Tip Off GOOD LUCK Y’ALL 💸 💸 💸
5.53M
20.4K
4.83K
4mo ago
draftkings
NBA Season just got a whole lot better, #KingOfTheCourt is back! $25K in Bonus Bets is up for grabs, 50 followers will score a $500 Bonus Bet (thats 10 winners every day until 10/22)! To enter, simply 1. Follow @draftkings_sportsbook 2. Comment your KOTC pick for Tip Off GOOD LUCK Y’ALL 💸 💸 💸
Both the Red Sox and the Yankees learned that staying in the dugout during a wild thunderstorm is clearly not a good idea 😅 (🎥 via ESPN)
5.49M
91.3K
1.18K
4mo ago
draftkings
Both the Red Sox and the Yankees learned that staying in the dugout during a wild thunderstorm is clearly not a good idea 😅 (🎥 via ESPN)
Hard to beat a water ride full of all the big fellas 🤣 (h/t CoachDuzzPittFB, donovanmcmillo3 / X)
5.44M
65.7K
807
8mo ago
draftkings
Hard to beat a water ride full of all the big fellas 🤣 (h/t CoachDuzzPittFB, donovanmcmillo3 / X)
Jameis Winston was out there getting hit sticked by the tackling pads in practice 😅 (🎥 via CoachMoeBU / X, NFL Network)
5.22M
187K
1.86K
3mo ago
draftkings
Jameis Winston was out there getting hit sticked by the tackling pads in practice 😅 (🎥 via CoachMoeBU / X, NFL Network)
Aaron Boone had to get his money’s worth after getting thrown out by Laz Diaz a few years back 😅 (🎥: YES Network, h/t TalkinYanks / X)
5.18M
40.1K
670
7mo ago
draftkings
Aaron Boone had to get his money’s worth after getting thrown out by Laz Diaz a few years back 😅 (🎥: YES Network, h/t TalkinYanks / X)
Need to see who they wanted instead of Patrick Mahomes 😭
5.08M
98.6K
2.98K
10mo ago
draftkings
Need to see who they wanted instead of Patrick Mahomes 😭
Get Baker Mayfield a beer or two and he’ll make sure the entire stadium goes nuts 😅🍻 (🎥 via KJRH-TV | Tulsa)
4.78M
hidden
1.41K
3mo ago
draftkings
Get Baker Mayfield a beer or two and he’ll make sure the entire stadium goes nuts 😅🍻 (🎥 via KJRH-TV | Tulsa)
Victor Robles knew he had to keep his new praying mantis friend updated in the outfield 😂 (h/t masnNationals / X)
4.56M
178K
1.66K
7mo ago
draftkings
Victor Robles knew he had to keep his new praying mantis friend updated in the outfield 😂 (h/t masnNationals / X)

DraftKings (@draftkings) Instagram Stats & Analytics

DraftKings (@draftkings) has 374K Instagram followers with a 2.20% engagement rate over the past 12 months. Across 4.67K posts, DraftKings received 31.6M total likes and 622M impressions, averaging 6.95K likes per post. This page tracks DraftKings's performance metrics, top content, and engagement trends — updated daily.

DraftKings (@draftkings) Instagram Analytics FAQ

How many Instagram followers does DraftKings have?+
DraftKings (@draftkings) has 374K Instagram followers as of February 2026.
What is DraftKings's Instagram engagement rate?+
DraftKings's Instagram engagement rate is 2.20% over the last 12 months, based on 4.67K posts.
How many likes does DraftKings get on Instagram?+
DraftKings received 31.6M total likes across 4.67K posts in the last year, averaging 6.95K likes per post.
How many Instagram impressions does DraftKings get?+
DraftKings's Instagram content generated 622M total impressions over the last 12 months.