NewGet @draftkings's full report
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followers
414K
impressions
731M
likes
21.7M
comments
615K
posts
4.14K
engagement
3.68%
emv
$20.8M
Average per post
176K

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Top Content

SANTA SHAQ IS IN THE BUILDING 🎄🔥 I’m giving away a rainbow of signed Shaq jerseys this holiday season! Want a shot at a jersey? Enter now: 1. Follow @draftkings_sportsbook 2. Drop a comment below #DKPartner
6.24M
61.6K
5.55K
10mo ago
draftkings
SANTA SHAQ IS IN THE BUILDING 🎄🔥 I’m giving away a rainbow of signed Shaq jerseys this holiday season! Want a shot at a jersey? Enter now: 1. Follow @draftkings_sportsbook 2. Drop a comment below #DKPartner
Jameis Winston was out there getting hit sticked by the tackling pads in practice 😅 (🎥 via CoachMoeBU / X, NFL Network)
5.43M
202K
1.90K
11mo ago
draftkings
Jameis Winston was out there getting hit sticked by the tackling pads in practice 😅 (🎥 via CoachMoeBU / X, NFL Network)
King James is picking the Seahawks to win the Super Bowl 👑 @kingjames @draftkings_sportsbook
4.23M
169K
1.19K
9mo ago
draftkings
King James is picking the Seahawks to win the Super Bowl 👑 @kingjames @draftkings_sportsbook
We really got footage of the 1933 Bears running rugby plays before video from Wilt Chamberlain’s 100-point game 😅 (🎥 via Turner Classic Movies, h/t r/Oldschool_NFL)
4.07M
215K
4.10K
12mo ago
draftkings
We really got footage of the 1933 Bears running rugby plays before video from Wilt Chamberlain’s 100-point game 😅 (🎥 via Turner Classic Movies, h/t r/Oldschool_NFL)
Would pay good money to sit and listen to Andrew Luck and Jon Gruden talk football for hours 🔥 (🎥 via Jon Gruden’s QB Camp)
3.99M
153K
1.35K
12mo ago
draftkings
Would pay good money to sit and listen to Andrew Luck and Jon Gruden talk football for hours 🔥 (🎥 via Jon Gruden’s QB Camp)
Eagles fans wouldn’t stop throwing snowballs at these 49ers fans - and some friendly fire happened along the way 😅 (🎥 via NFLonFOX / TT, h/t WallOfSpace / YT)
2.73M
47.1K
11.9K
11mo ago
draftkings
Eagles fans wouldn’t stop throwing snowballs at these 49ers fans - and some friendly fire happened along the way 😅 (🎥 via NFLonFOX / TT, h/t WallOfSpace / YT)
¡Qué carrera tan legendaria! 🥹 #chicharito #worldcup #javierhernandez #messi #Ronaldo -—— What a legendary career :🥹 chicharito worldcup javierhernandez messi Ronaldo
2.63M
196K
1.18K
4mo ago
draftkings
¡Qué carrera tan legendaria! 🥹 #chicharito #worldcup #javierhernandez #messi #Ronaldo -—— What a legendary career :🥹 chicharito worldcup javierhernandez messi Ronaldo
JAKE BOBO WITH ONLY 4 CATCHES ON THE YEAR CASHES FOR 36K
2.52M
67.1K
572
9mo ago
draftkings
JAKE BOBO WITH ONLY 4 CATCHES ON THE YEAR CASHES FOR 36K
Inject this in my veins 🫡 #USA #WMPO #wastemanagement #nationalanthem #handshakebets
2.48M
155K
1.20K
9mo ago
draftkings
Inject this in my veins 🫡 #USA #WMPO #wastemanagement #nationalanthem #handshakebets
Before a Washington Nationals game in 2014, retired U.S. Army Sgt. 1st Class Brian Keaton tossed the first pitch like a grenade 🇺🇸 #mlb #veteransday #usa
2.44M
hidden
910
12mo ago
draftkings
Before a Washington Nationals game in 2014, retired U.S. Army Sgt. 1st Class Brian Keaton tossed the first pitch like a grenade 🇺🇸 #mlb #veteransday #usa
Going to be a tough Monday morning for Cowboys fans after losing to the Giants on Sunday Night Football 😅 (🎥 via RobbieHowe / TT)
2.40M
hidden
2.03K
1mo ago
draftkings
Going to be a tough Monday morning for Cowboys fans after losing to the Giants on Sunday Night Football 😅 (🎥 via RobbieHowe / TT)
Paddy Pimblett deserves all the pizza in the world after that performance against Benoit Saint-Denis at UFC 329 👀 (🎥 via UFC)
2.36M
hidden
178
4mo ago
draftkings
Paddy Pimblett deserves all the pizza in the world after that performance against Benoit Saint-Denis at UFC 329 👀 (🎥 via UFC)
Matt Wallace is truly the goat for this 😭 (via @natevanwyhe)
2.28M
44.5K
284
7mo ago
draftkings
Matt Wallace is truly the goat for this 😭 (via @natevanwyhe)
Yes, the New York Knicks have an actual organist playing inside Madison Square Garden 🤯🔥 (📷: @nijiadeleye)
2.17M
hidden
677
5mo ago
draftkings
Yes, the New York Knicks have an actual organist playing inside Madison Square Garden 🤯🔥 (📷: @nijiadeleye)
Now THIS is the MLB/Winter Olympics crossover we all needed ⛸️💨 (🎥: Brewers/X)
2.16M
60.0K
426
8mo ago
draftkings
Now THIS is the MLB/Winter Olympics crossover we all needed ⛸️💨 (🎥: Brewers/X)
WHICH TEAM IS WINNING ⁉️ #flightreacts #nbadraft #games #nbabasketball #nicknayersina
2.14M
120K
240
3w ago
draftkings
WHICH TEAM IS WINNING ⁉️ #flightreacts #nbadraft #games #nbabasketball #nicknayersina
We asked the Seahawks who they wouldn’t want to date their sister and one player seemed to stand out 😅
2.14M
50.0K
485
9mo ago
draftkings
We asked the Seahawks who they wouldn’t want to date their sister and one player seemed to stand out 😅
The Eagles were the most searched NFL team in 2025 across the United States. The Cowboys only reigned supreme in two states ‼️ (Via: @profootballreference)
2.04M
81.6K
2.52K
11mo ago
draftkings
The Eagles were the most searched NFL team in 2025 across the United States. The Cowboys only reigned supreme in two states ‼️ (Via: @profootballreference)
Matthew Stafford threw a pass to Bryson DeChambeau and it went exactly as you’d expect 🤣 (🎥: Bryson DeChambeau)
2.01M
35.7K
715
3w ago
draftkings
Matthew Stafford threw a pass to Bryson DeChambeau and it went exactly as you’d expect 🤣 (🎥: Bryson DeChambeau)
Chuck: “You only won FOUR championships in 20 years!” Shaq: “And you won NONE in 16!” 😭 Shaq and Chuck roasting each other never gets old 😂 (🎥 via @ESPN)
1.98M
65.4K
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5mo ago
draftkings
Chuck: “You only won FOUR championships in 20 years!” Shaq: “And you won NONE in 16!” 😭 Shaq and Chuck roasting each other never gets old 😂 (🎥 via @ESPN)

DraftKings (@draftkings) Instagram Stats & Analytics

DraftKings (@draftkings) has 414K Instagram followers with a 3.68% engagement rate over the past 12 months. Across 4.14K posts, DraftKings received 21.7M total likes and 731M impressions, averaging 5.25K likes per post. This page tracks DraftKings's performance metrics, top content, and engagement trends — updated daily. To benchmark @draftkings against other accounts, use Socialpruf's Instagram competitor analysis tool.

DraftKings (@draftkings) Instagram Analytics FAQ

How many Instagram followers does DraftKings have?+
DraftKings (@draftkings) has 414K Instagram followers as of November 2026.
What is DraftKings's Instagram engagement rate?+
DraftKings's Instagram engagement rate is 3.68% over the last 12 months, based on 4.14K posts.
How many likes does DraftKings get on Instagram?+
DraftKings received 21.7M total likes across 4.14K posts in the last 12 months, averaging 5.25K likes per post.
How many Instagram impressions does DraftKings get?+
DraftKings's Instagram content generated 731M total impressions over the last 12 months.
Can I compare DraftKings with other Instagram accounts?+
Yes. Add @draftkings to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.