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Similar Accounts:
followers
394K
impressions
939M
likes
25.8M
comments
726K
posts
4.35K
engagement
2.27%
emv
$26.1M
Average per post
216K

Key Metrics

Distributions

Top Content

Producer most definitely deserves a Gold Glove for this play 😅 (🎥: MLB)
21.1M
239K
4.71K
11mo ago
draftkings
Producer most definitely deserves a Gold Glove for this play 😅 (🎥: MLB)
“WHOA! ENGULFED!” might just be one of the greatest calls in the history of sports 😭 (🎥: NFLonCBS / X)
13.1M
hidden
1.23K
10mo ago
draftkings
“WHOA! ENGULFED!” might just be one of the greatest calls in the history of sports 😭 (🎥: NFLonCBS / X)
Must’ve been out there asking Max the poodle for some tips on how to play the field 😅 (🎥: Fox Sports Cleveland + SportsTime Ohio)
12.7M
377K
5.87K
12mo ago
draftkings
Must’ve been out there asking Max the poodle for some tips on how to play the field 😅 (🎥: Fox Sports Cleveland + SportsTime Ohio)
Just another year for Cowboys fans 😂 (🎥: RobbieHowe/TT)
11.0M
13.2K
6.96K
10mo ago
draftkings
Just another year for Cowboys fans 😂 (🎥: RobbieHowe/TT)
Aaron Rodgers might just have a career in acting after the whole football thing is over 😅 (🎥: I Get That A Lot, Chuze Fitness)
9.12M
260K
2.12K
8mo ago
draftkings
Aaron Rodgers might just have a career in acting after the whole football thing is over 😅 (🎥: I Get That A Lot, Chuze Fitness)
SANTA SHAQ IS IN THE BUILDING 🎄🔥 I’m giving away a rainbow of signed Shaq jerseys this holiday season! Want a shot at a jersey? Enter now: 1. Follow @draftkings_sportsbook 2. Drop a comment below #DKPartner
6.24M
61.7K
5.57K
6mo ago
draftkings
SANTA SHAQ IS IN THE BUILDING 🎄🔥 I’m giving away a rainbow of signed Shaq jerseys this holiday season! Want a shot at a jersey? Enter now: 1. Follow @draftkings_sportsbook 2. Drop a comment below #DKPartner
@iamsydneythomas took on the DraftKings Touchdown Toss... but are you ruling this a catch?? 🤔
6.22M
35.6K
2.17K
10mo ago
draftkings
@iamsydneythomas took on the DraftKings Touchdown Toss... but are you ruling this a catch?? 🤔
Kentucky’s punter received a 0 toughness rating in College Football 26, so naturally he’s working on increasing that 😂 (🎥: @ukfootball) | #football #collegefootball #kentucky #bbn #cfb26
5.55M
168K
1.41K
12mo ago
draftkings
Kentucky’s punter received a 0 toughness rating in College Football 26, so naturally he’s working on increasing that 😂 (🎥: @ukfootball) | #football #collegefootball #kentucky #bbn #cfb26
NBA Season just got a whole lot better, #KingOfTheCourt is back! $25K in Bonus Bets is up for grabs, 50 followers will score a $500 Bonus Bet (thats 10 winners every day until 10/22)! To enter, simply 1. Follow @draftkings_sportsbook 2. Comment your KOTC pick for Tip Off GOOD LUCK Y’ALL 💸 💸 💸
5.53M
20.4K
4.79K
8mo ago
draftkings
NBA Season just got a whole lot better, #KingOfTheCourt is back! $25K in Bonus Bets is up for grabs, 50 followers will score a $500 Bonus Bet (thats 10 winners every day until 10/22)! To enter, simply 1. Follow @draftkings_sportsbook 2. Comment your KOTC pick for Tip Off GOOD LUCK Y’ALL 💸 💸 💸
Both the Red Sox and the Yankees learned that staying in the dugout during a wild thunderstorm is clearly not a good idea 😅 (🎥 via ESPN)
5.49M
91.1K
1.17K
9mo ago
draftkings
Both the Red Sox and the Yankees learned that staying in the dugout during a wild thunderstorm is clearly not a good idea 😅 (🎥 via ESPN)
Jameis Winston was out there getting hit sticked by the tackling pads in practice 😅 (🎥 via CoachMoeBU / X, NFL Network)
5.42M
203K
1.90K
7mo ago
draftkings
Jameis Winston was out there getting hit sticked by the tackling pads in practice 😅 (🎥 via CoachMoeBU / X, NFL Network)
Get Baker Mayfield a beer or two and he’ll make sure the entire stadium goes nuts 😅🍻 (🎥 via KJRH-TV | Tulsa)
5.07M
hidden
1.50K
8mo ago
draftkings
Get Baker Mayfield a beer or two and he’ll make sure the entire stadium goes nuts 😅🍻 (🎥 via KJRH-TV | Tulsa)
Today, MLB legend Ichiro is inducted to the Baseball Hall of Fame 👏 (🎥: Mariners / X)
4.26M
11.8K
515
11mo ago
draftkings
Today, MLB legend Ichiro is inducted to the Baseball Hall of Fame 👏 (🎥: Mariners / X)
King James is picking the Seahawks to win the Super Bowl 👑 @kingjames @draftkings_sportsbook
4.24M
170K
1.19K
5mo ago
draftkings
King James is picking the Seahawks to win the Super Bowl 👑 @kingjames @draftkings_sportsbook
We really got footage of the 1933 Bears running rugby plays before video from Wilt Chamberlain’s 100-point game 😅 (🎥 via Turner Classic Movies, h/t r/Oldschool_NFL)
4.06M
216K
4.12K
8mo ago
draftkings
We really got footage of the 1933 Bears running rugby plays before video from Wilt Chamberlain’s 100-point game 😅 (🎥 via Turner Classic Movies, h/t r/Oldschool_NFL)
Would pay good money to sit and listen to Andrew Luck and Jon Gruden talk football for hours 🔥 (🎥 via Jon Gruden’s QB Camp)
3.98M
153K
1.35K
8mo ago
draftkings
Would pay good money to sit and listen to Andrew Luck and Jon Gruden talk football for hours 🔥 (🎥 via Jon Gruden’s QB Camp)
Las Vegas Raiders minority owner Tom Brady isn’t about the showboating some QBs do after scoring touchdowns 👀 (H/T Pro Football Focus YouTube)
3.95M
60.3K
6.45K
10mo ago
draftkings
Las Vegas Raiders minority owner Tom Brady isn’t about the showboating some QBs do after scoring touchdowns 👀 (H/T Pro Football Focus YouTube)
Would love to get Coach Saban’s thoughts on this 😬 (H/T TDAlabamaMag / X)
3.89M
12.8K
2.02K
10mo ago
draftkings
Would love to get Coach Saban’s thoughts on this 😬 (H/T TDAlabamaMag / X)
I could only imagine the signs this guys friends had for this tournament 😭 (via c2xacademy/TT)
3.77M
38.0K
787
12mo ago
draftkings
I could only imagine the signs this guys friends had for this tournament 😭 (via c2xacademy/TT)
Keegan-Michael Key’s James Franklin impersonation is absolute perfection 😭 (🎥: Penn State Football)
3.07M
164K
348
10mo ago
draftkings
Keegan-Michael Key’s James Franklin impersonation is absolute perfection 😭 (🎥: Penn State Football)

DraftKings (@draftkings) Instagram Stats & Analytics

DraftKings (@draftkings) has 394K Instagram followers with a 2.27% engagement rate over the past 12 months. Across 4.35K posts, DraftKings received 25.8M total likes and 472M impressions, averaging 5.94K likes per post. This page tracks DraftKings's performance metrics, top content, and engagement trends — updated daily.

DraftKings (@draftkings) Instagram Analytics FAQ

How many Instagram followers does DraftKings have?+
DraftKings (@draftkings) has 394K Instagram followers as of July 2026.
What is DraftKings's Instagram engagement rate?+
DraftKings's Instagram engagement rate is 2.27% over the last 12 months, based on 4.35K posts.
How many likes does DraftKings get on Instagram?+
DraftKings received 25.8M total likes across 4.35K posts in the last 12 months, averaging 5.94K likes per post.
How many Instagram impressions does DraftKings get?+
DraftKings's Instagram content generated 472M total impressions over the last 12 months.