NewGet @draftkings's full report
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followers
405K
impressions
772M
likes
22.7M
comments
637K
posts
4.23K
engagement
3.12%
emv
$21.9M
Average per post
183K

Key Metrics

Distributions

Top Content

Aaron Rodgers might just have a career in acting after the whole football thing is over 😅 (🎥: I Get That A Lot, Chuze Fitness)
9.12M
259K
2.11K
11mo ago
draftkings
Aaron Rodgers might just have a career in acting after the whole football thing is over 😅 (🎥: I Get That A Lot, Chuze Fitness)
SANTA SHAQ IS IN THE BUILDING 🎄🔥 I’m giving away a rainbow of signed Shaq jerseys this holiday season! Want a shot at a jersey? Enter now: 1. Follow @draftkings_sportsbook 2. Drop a comment below #DKPartner
6.24M
61.6K
5.56K
9mo ago
draftkings
SANTA SHAQ IS IN THE BUILDING 🎄🔥 I’m giving away a rainbow of signed Shaq jerseys this holiday season! Want a shot at a jersey? Enter now: 1. Follow @draftkings_sportsbook 2. Drop a comment below #DKPartner
NBA Season just got a whole lot better, #KingOfTheCourt is back! $25K in Bonus Bets is up for grabs, 50 followers will score a $500 Bonus Bet (thats 10 winners every day until 10/22)! To enter, simply 1. Follow @draftkings_sportsbook 2. Comment your KOTC pick for Tip Off GOOD LUCK Y’ALL 💸 💸 💸
5.53M
20.3K
4.79K
11mo ago
draftkings
NBA Season just got a whole lot better, #KingOfTheCourt is back! $25K in Bonus Bets is up for grabs, 50 followers will score a $500 Bonus Bet (thats 10 winners every day until 10/22)! To enter, simply 1. Follow @draftkings_sportsbook 2. Comment your KOTC pick for Tip Off GOOD LUCK Y’ALL 💸 💸 💸
Both the Red Sox and the Yankees learned that staying in the dugout during a wild thunderstorm is clearly not a good idea 😅 (🎥 via ESPN)
5.49M
91.0K
1.17K
12mo ago
draftkings
Both the Red Sox and the Yankees learned that staying in the dugout during a wild thunderstorm is clearly not a good idea 😅 (🎥 via ESPN)
Jameis Winston was out there getting hit sticked by the tackling pads in practice 😅 (🎥 via CoachMoeBU / X, NFL Network)
5.43M
202K
1.90K
10mo ago
draftkings
Jameis Winston was out there getting hit sticked by the tackling pads in practice 😅 (🎥 via CoachMoeBU / X, NFL Network)
Get Baker Mayfield a beer or two and he’ll make sure the entire stadium goes nuts 😅🍻 (🎥 via KJRH-TV | Tulsa)
5.08M
hidden
1.49K
11mo ago
draftkings
Get Baker Mayfield a beer or two and he’ll make sure the entire stadium goes nuts 😅🍻 (🎥 via KJRH-TV | Tulsa)
King James is picking the Seahawks to win the Super Bowl 👑 @kingjames @draftkings_sportsbook
4.23M
169K
1.19K
7mo ago
draftkings
King James is picking the Seahawks to win the Super Bowl 👑 @kingjames @draftkings_sportsbook
We really got footage of the 1933 Bears running rugby plays before video from Wilt Chamberlain’s 100-point game 😅 (🎥 via Turner Classic Movies, h/t r/Oldschool_NFL)
4.06M
215K
4.10K
10mo ago
draftkings
We really got footage of the 1933 Bears running rugby plays before video from Wilt Chamberlain’s 100-point game 😅 (🎥 via Turner Classic Movies, h/t r/Oldschool_NFL)
Would pay good money to sit and listen to Andrew Luck and Jon Gruden talk football for hours 🔥 (🎥 via Jon Gruden’s QB Camp)
3.98M
153K
1.35K
10mo ago
draftkings
Would pay good money to sit and listen to Andrew Luck and Jon Gruden talk football for hours 🔥 (🎥 via Jon Gruden’s QB Camp)
Eagles fans wouldn’t stop throwing snowballs at these 49ers fans - and some friendly fire happened along the way 😅 (🎥 via NFLonFOX / TT, h/t WallOfSpace / YT)
2.73M
47.1K
12.0K
9mo ago
draftkings
Eagles fans wouldn’t stop throwing snowballs at these 49ers fans - and some friendly fire happened along the way 😅 (🎥 via NFLonFOX / TT, h/t WallOfSpace / YT)
Shohei Ohtani couldn’t believe his eyes as he watched Miguel Rojas jokingly take his place in the batting order last year 😭 (🎥 via SportsNet LA)
2.68M
61.4K
344
11mo ago
draftkings
Shohei Ohtani couldn’t believe his eyes as he watched Miguel Rojas jokingly take his place in the batting order last year 😭 (🎥 via SportsNet LA)
Mike Evans has a chance to set the NFL record for the most consecutive seasons with 1K receiving yards - all he has to do is BALL OUT 👀 (h/t r/fantasyfootball, u/Giff95)
2.60M
104K
503
11mo ago
draftkings
Mike Evans has a chance to set the NFL record for the most consecutive seasons with 1K receiving yards - all he has to do is BALL OUT 👀 (h/t r/fantasyfootball, u/Giff95)
¡Qué carrera tan legendaria! 🥹 #chicharito #worldcup #javierhernandez #messi #Ronaldo -—— What a legendary career :🥹 chicharito worldcup javierhernandez messi Ronaldo
2.58M
194K
1.17K
2mo ago
draftkings
¡Qué carrera tan legendaria! 🥹 #chicharito #worldcup #javierhernandez #messi #Ronaldo -—— What a legendary career :🥹 chicharito worldcup javierhernandez messi Ronaldo
JAKE BOBO WITH ONLY 4 CATCHES ON THE YEAR CASHES FOR 36K
2.51M
67.0K
569
8mo ago
draftkings
JAKE BOBO WITH ONLY 4 CATCHES ON THE YEAR CASHES FOR 36K
Inject this in my veins 🫡 #USA #WMPO #wastemanagement #nationalanthem #handshakebets
2.48M
155K
1.20K
7mo ago
draftkings
Inject this in my veins 🫡 #USA #WMPO #wastemanagement #nationalanthem #handshakebets
Before a Washington Nationals game in 2014, retired U.S. Army Sgt. 1st Class Brian Keaton tossed the first pitch like a grenade 🇺🇸 #mlb #veteransday #usa
2.44M
hidden
910
10mo ago
draftkings
Before a Washington Nationals game in 2014, retired U.S. Army Sgt. 1st Class Brian Keaton tossed the first pitch like a grenade 🇺🇸 #mlb #veteransday #usa
Going to be a tough Monday morning for Cowboys fans after losing to the Giants on Sunday Night Football 😅 (🎥 via RobbieHowe / TT)
2.39M
hidden
2.03K
2w ago
draftkings
Going to be a tough Monday morning for Cowboys fans after losing to the Giants on Sunday Night Football 😅 (🎥 via RobbieHowe / TT)
Paddy Pimblett deserves all the pizza in the world after that performance against Benoit Saint-Denis at UFC 329 👀 (🎥 via UFC)
2.36M
hidden
179
2mo ago
draftkings
Paddy Pimblett deserves all the pizza in the world after that performance against Benoit Saint-Denis at UFC 329 👀 (🎥 via UFC)
Northern Iowa brought the football team out to the union and put the students through some drills 💀 (🎥: Northern Iowa Football)
2.31M
31.2K
384
10mo ago
draftkings
Northern Iowa brought the football team out to the union and put the students through some drills 💀 (🎥: Northern Iowa Football)
Matt Wallace is truly the goat for this 😭 (via @natevanwyhe)
2.28M
44.4K
285
5mo ago
draftkings
Matt Wallace is truly the goat for this 😭 (via @natevanwyhe)

DraftKings (@draftkings) Instagram Stats & Analytics

DraftKings (@draftkings) has 405K Instagram followers with a 3.12% engagement rate over the past 12 months. Across 4.23K posts, DraftKings received 22.7M total likes and 772M impressions, averaging 5.37K likes per post. This page tracks DraftKings's performance metrics, top content, and engagement trends — updated daily.

DraftKings (@draftkings) Instagram Analytics FAQ

How many Instagram followers does DraftKings have?+
DraftKings (@draftkings) has 405K Instagram followers as of September 2026.
What is DraftKings's Instagram engagement rate?+
DraftKings's Instagram engagement rate is 3.12% over the last 12 months, based on 4.23K posts.
How many likes does DraftKings get on Instagram?+
DraftKings received 22.7M total likes across 4.23K posts in the last 12 months, averaging 5.37K likes per post.
How many Instagram impressions does DraftKings get?+
DraftKings's Instagram content generated 772M total impressions over the last 12 months.
Instagram competitor analysisCompare this account with the rest of its marketBenchmark any public Instagram account against as many competitors as define your category, with history back to each account's first post.