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followers
383K
impressions
754M
likes
27.4M
comments
605K
posts
4.53K
engagement
3.79%
emv
$22.7M
Average per post
166K

Key Metrics

Distributions

Top Content

Aaron Rodgers might just have a career in acting after the whole football thing is over 😅 (🎥: I Get That A Lot, Chuze Fitness)
6.26M
243K
1.68K
5mo ago
draftkings
Aaron Rodgers might just have a career in acting after the whole football thing is over 😅 (🎥: I Get That A Lot, Chuze Fitness)
SANTA SHAQ IS IN THE BUILDING 🎄🔥 I’m giving away a rainbow of signed Shaq jerseys this holiday season! Want a shot at a jersey? Enter now: 1. Follow @draftkings_sportsbook 2. Drop a comment below #DKPartner
6.24M
61.8K
5.59K
3mo ago
draftkings
SANTA SHAQ IS IN THE BUILDING 🎄🔥 I’m giving away a rainbow of signed Shaq jerseys this holiday season! Want a shot at a jersey? Enter now: 1. Follow @draftkings_sportsbook 2. Drop a comment below #DKPartner
@iamsydneythomas took on the DraftKings Touchdown Toss... but are you ruling this a catch?? 🤔
6.22M
35.6K
2.18K
6mo ago
draftkings
@iamsydneythomas took on the DraftKings Touchdown Toss... but are you ruling this a catch?? 🤔
NBA Season just got a whole lot better, #KingOfTheCourt is back! $25K in Bonus Bets is up for grabs, 50 followers will score a $500 Bonus Bet (thats 10 winners every day until 10/22)! To enter, simply 1. Follow @draftkings_sportsbook 2. Comment your KOTC pick for Tip Off GOOD LUCK Y’ALL 💸 💸 💸
5.53M
20.4K
4.82K
5mo ago
draftkings
NBA Season just got a whole lot better, #KingOfTheCourt is back! $25K in Bonus Bets is up for grabs, 50 followers will score a $500 Bonus Bet (thats 10 winners every day until 10/22)! To enter, simply 1. Follow @draftkings_sportsbook 2. Comment your KOTC pick for Tip Off GOOD LUCK Y’ALL 💸 💸 💸
King James is picking the Seahawks to win the Super Bowl 👑 @kingjames @draftkings_sportsbook
4.25M
170K
1.2K
1mo ago
draftkings
King James is picking the Seahawks to win the Super Bowl 👑 @kingjames @draftkings_sportsbook
Jameis Winston was out there getting hit sticked by the tackling pads in practice 😅 (🎥 via CoachMoeBU / X, NFL Network)
3.9M
182K
1.65K
4mo ago
draftkings
Jameis Winston was out there getting hit sticked by the tackling pads in practice 😅 (🎥 via CoachMoeBU / X, NFL Network)
Ashton Jeanty is guaranteed more money than any running back not named Saquon Barkley - before even taking a snap 🤑 (h/t AndrewBrandt / X + Spotrac, Over The Cap)
3.48M
139K
683
11mo ago
draftkings
Ashton Jeanty is guaranteed more money than any running back not named Saquon Barkley - before even taking a snap 🤑 (h/t AndrewBrandt / X + Spotrac, Over The Cap)
UFC 320 GIVEAWAY DROPPING NOW 🔥 One lucky follower will win TWO tickets to UFC 320 with travel + lodging in Las Vegas, NV. To enter: 1. Follow @draftkings 2. Like this post. Rules: dkng.co/UFCGiveaway1
2.79M
54.7K
177
6mo ago
draftkings
UFC 320 GIVEAWAY DROPPING NOW 🔥 One lucky follower will win TWO tickets to UFC 320 with travel + lodging in Las Vegas, NV. To enter: 1. Follow @draftkings 2. Like this post. Rules: dkng.co/UFCGiveaway1
Must’ve been out there asking Max the poodle for some tips on how to play the field 😅 (🎥: Fox Sports Cleveland + SportsTime Ohio)
2.77M
195K
805
8mo ago
draftkings
Must’ve been out there asking Max the poodle for some tips on how to play the field 😅 (🎥: Fox Sports Cleveland + SportsTime Ohio)
After a hard-fought battle on the field, Vanderbilt’s football team made sure to leave Virginia Tech’s visitor’s locker room looking spotless 👏 (h/t VT_groundscrew / X)
2.72M
109K
334
6mo ago
draftkings
After a hard-fought battle on the field, Vanderbilt’s football team made sure to leave Virginia Tech’s visitor’s locker room looking spotless 👏 (h/t VT_groundscrew / X)
I’m sure we all know an NFL team could use this cat on their roster 💀
2.63M
193K
1.35K
11mo ago
draftkings
I’m sure we all know an NFL team could use this cat on their roster 💀
Mike Evans has a chance to set the NFL record for the most consecutive seasons with 1K receiving yards - all he has to do is BALL OUT 👀 (h/t r/fantasyfootball, u/Giff95)
2.61M
105K
512
5mo ago
draftkings
Mike Evans has a chance to set the NFL record for the most consecutive seasons with 1K receiving yards - all he has to do is BALL OUT 👀 (h/t r/fantasyfootball, u/Giff95)
Producer most definitely deserves a Gold Glove for this play 😅 (🎥: MLB)
2.53M
131K
1.21K
8mo ago
draftkings
Producer most definitely deserves a Gold Glove for this play 😅 (🎥: MLB)
We really got footage of the 1933 Bears running rugby plays before video from Wilt Chamberlain’s 100-point game 😅 (🎥 via Turner Classic Movies, h/t r/Oldschool_NFL)
2.51M
198K
2.92K
4mo ago
draftkings
We really got footage of the 1933 Bears running rugby plays before video from Wilt Chamberlain’s 100-point game 😅 (🎥 via Turner Classic Movies, h/t r/Oldschool_NFL)
JAKE BOBO WITH ONLY 4 CATCHES ON THE YEAR CASHES FOR 36K
2.5M
67K
559
2mo ago
draftkings
JAKE BOBO WITH ONLY 4 CATCHES ON THE YEAR CASHES FOR 36K
Need someone to start a American Ice Football league in North America ASAP 😅 (🎥: The Show Channel / YT, MySpass)
2.41M
104K
2.51K
12mo ago
draftkings
Need someone to start a American Ice Football league in North America ASAP 😅 (🎥: The Show Channel / YT, MySpass)
Would pay good money to sit and listen to Andrew Luck and Jon Gruden talk football for hours 🔥 (🎥 via Jon Gruden’s QB Camp)
2.37M
125K
814
4mo ago
draftkings
Would pay good money to sit and listen to Andrew Luck and Jon Gruden talk football for hours 🔥 (🎥 via Jon Gruden’s QB Camp)
Inject this in my veins 🫡 #USA #WMPO #wastemanagement #nationalanthem #handshakebets
2.3M
146K
1.17K
1mo ago
draftkings
Inject this in my veins 🫡 #USA #WMPO #wastemanagement #nationalanthem #handshakebets
Shohei Ohtani couldn’t believe his eyes as he watched Miguel Rojas jokingly take his place in the batting order last year 😭 (🎥 via SportsNet LA)
2.29M
57.6K
247
5mo ago
draftkings
Shohei Ohtani couldn’t believe his eyes as he watched Miguel Rojas jokingly take his place in the batting order last year 😭 (🎥 via SportsNet LA)
Eagles fans wouldn’t stop throwing snowballs at these 49ers fans - and some friendly fire happened along the way 😅 (🎥 via NFLonFOX / TT, h/t WallOfSpace / YT)
2.26M
44.9K
10.3K
3mo ago
draftkings
Eagles fans wouldn’t stop throwing snowballs at these 49ers fans - and some friendly fire happened along the way 😅 (🎥 via NFLonFOX / TT, h/t WallOfSpace / YT)

DraftKings (@draftkings) Instagram Stats & Analytics

DraftKings (@draftkings) has 383K Instagram followers with a 3.79% engagement rate over the past 12 months. Across 4.53K posts, DraftKings received 27.4M total likes and 257M impressions, averaging 6.06K likes per post. This page tracks DraftKings's performance metrics, top content, and engagement trends — updated daily.

DraftKings (@draftkings) Instagram Analytics FAQ

How many Instagram followers does DraftKings have?+
DraftKings (@draftkings) has 383K Instagram followers as of April 2026.
What is DraftKings's Instagram engagement rate?+
DraftKings's Instagram engagement rate is 3.79% over the last 12 months, based on 4.53K posts.
How many likes does DraftKings get on Instagram?+
DraftKings received 27.4M total likes across 4.53K posts in the last 12 months, averaging 6.06K likes per post.
How many Instagram impressions does DraftKings get?+
DraftKings's Instagram content generated 257M total impressions over the last 12 months.