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Similar Accounts:
followers
395K
impressions
875M
likes
24.7M
comments
698K
posts
4.34K
engagement
2.50%
emv
$24.5M
Average per post
202K

Key Metrics

Distributions

Top Content

“WHOA! ENGULFED!” might just be one of the greatest calls in the history of sports 😭 (🎥: NFLonCBS / X)
13.1M
hidden
1.23K
10mo ago
draftkings
“WHOA! ENGULFED!” might just be one of the greatest calls in the history of sports 😭 (🎥: NFLonCBS / X)
Just another year for Cowboys fans 😂 (🎥: RobbieHowe/TT)
11.0M
48.8K
6.96K
11mo ago
draftkings
Just another year for Cowboys fans 😂 (🎥: RobbieHowe/TT)
Aaron Rodgers might just have a career in acting after the whole football thing is over 😅 (🎥: I Get That A Lot, Chuze Fitness)
9.12M
259K
2.11K
9mo ago
draftkings
Aaron Rodgers might just have a career in acting after the whole football thing is over 😅 (🎥: I Get That A Lot, Chuze Fitness)
SANTA SHAQ IS IN THE BUILDING 🎄🔥 I’m giving away a rainbow of signed Shaq jerseys this holiday season! Want a shot at a jersey? Enter now: 1. Follow @draftkings_sportsbook 2. Drop a comment below #DKPartner
6.24M
61.7K
5.57K
7mo ago
draftkings
SANTA SHAQ IS IN THE BUILDING 🎄🔥 I’m giving away a rainbow of signed Shaq jerseys this holiday season! Want a shot at a jersey? Enter now: 1. Follow @draftkings_sportsbook 2. Drop a comment below #DKPartner
@iamsydneythomas took on the DraftKings Touchdown Toss... but are you ruling this a catch?? 🤔
6.22M
35.5K
2.17K
11mo ago
draftkings
@iamsydneythomas took on the DraftKings Touchdown Toss... but are you ruling this a catch?? 🤔
NBA Season just got a whole lot better, #KingOfTheCourt is back! $25K in Bonus Bets is up for grabs, 50 followers will score a $500 Bonus Bet (thats 10 winners every day until 10/22)! To enter, simply 1. Follow @draftkings_sportsbook 2. Comment your KOTC pick for Tip Off GOOD LUCK Y’ALL 💸 💸 💸
5.53M
20.3K
4.79K
9mo ago
draftkings
NBA Season just got a whole lot better, #KingOfTheCourt is back! $25K in Bonus Bets is up for grabs, 50 followers will score a $500 Bonus Bet (thats 10 winners every day until 10/22)! To enter, simply 1. Follow @draftkings_sportsbook 2. Comment your KOTC pick for Tip Off GOOD LUCK Y’ALL 💸 💸 💸
Both the Red Sox and the Yankees learned that staying in the dugout during a wild thunderstorm is clearly not a good idea 😅 (🎥 via ESPN)
5.49M
91.1K
1.17K
10mo ago
draftkings
Both the Red Sox and the Yankees learned that staying in the dugout during a wild thunderstorm is clearly not a good idea 😅 (🎥 via ESPN)
Jameis Winston was out there getting hit sticked by the tackling pads in practice 😅 (🎥 via CoachMoeBU / X, NFL Network)
5.42M
202K
1.90K
8mo ago
draftkings
Jameis Winston was out there getting hit sticked by the tackling pads in practice 😅 (🎥 via CoachMoeBU / X, NFL Network)
Get Baker Mayfield a beer or two and he’ll make sure the entire stadium goes nuts 😅🍻 (🎥 via KJRH-TV | Tulsa)
5.07M
hidden
1.49K
9mo ago
draftkings
Get Baker Mayfield a beer or two and he’ll make sure the entire stadium goes nuts 😅🍻 (🎥 via KJRH-TV | Tulsa)
King James is picking the Seahawks to win the Super Bowl 👑 @kingjames @draftkings_sportsbook
4.24M
170K
1.19K
5mo ago
draftkings
King James is picking the Seahawks to win the Super Bowl 👑 @kingjames @draftkings_sportsbook
We really got footage of the 1933 Bears running rugby plays before video from Wilt Chamberlain’s 100-point game 😅 (🎥 via Turner Classic Movies, h/t r/Oldschool_NFL)
4.06M
216K
4.11K
8mo ago
draftkings
We really got footage of the 1933 Bears running rugby plays before video from Wilt Chamberlain’s 100-point game 😅 (🎥 via Turner Classic Movies, h/t r/Oldschool_NFL)
Would pay good money to sit and listen to Andrew Luck and Jon Gruden talk football for hours 🔥 (🎥 via Jon Gruden’s QB Camp)
3.98M
153K
1.35K
8mo ago
draftkings
Would pay good money to sit and listen to Andrew Luck and Jon Gruden talk football for hours 🔥 (🎥 via Jon Gruden’s QB Camp)
Las Vegas Raiders minority owner Tom Brady isn’t about the showboating some QBs do after scoring touchdowns 👀 (H/T Pro Football Focus YouTube)
3.95M
90.0K
6.44K
11mo ago
draftkings
Las Vegas Raiders minority owner Tom Brady isn’t about the showboating some QBs do after scoring touchdowns 👀 (H/T Pro Football Focus YouTube)
Would love to get Coach Saban’s thoughts on this 😬 (H/T TDAlabamaMag / X)
3.89M
12.8K
2.02K
11mo ago
draftkings
Would love to get Coach Saban’s thoughts on this 😬 (H/T TDAlabamaMag / X)
Keegan-Michael Key’s James Franklin impersonation is absolute perfection 😭 (🎥: Penn State Football)
3.07M
164K
348
11mo ago
draftkings
Keegan-Michael Key’s James Franklin impersonation is absolute perfection 😭 (🎥: Penn State Football)
Josh Allen’s wife Hailee Steinfeld had to get in on all the AFC East trash talk 😅 (🎥: @whowhatwear)
2.90M
65.8K
1.01K
10mo ago
draftkings
Josh Allen’s wife Hailee Steinfeld had to get in on all the AFC East trash talk 😅 (🎥: @whowhatwear)
Retired U.S. Army Sgt. 1st Class Brian Keaton delivered of the most creative ceremonial first pitches ever 👏 (🎥 via MLB)
2.89M
80.9K
1.21K
11mo ago
draftkings
Retired U.S. Army Sgt. 1st Class Brian Keaton delivered of the most creative ceremonial first pitches ever 👏 (🎥 via MLB)
Opening the LSU themed toilet to an Alabama logo is unreal 😂
2.82M
30.2K
822
11mo ago
draftkings
Opening the LSU themed toilet to an Alabama logo is unreal 😂
A dream come true for Red Sox top pitching prospect Payton Tolle — and he gets to make his MLB debut at Fenway Park against Paul Skenes 👏 (🎥: @redsox)
2.81M
34.0K
754
11mo ago
draftkings
A dream come true for Red Sox top pitching prospect Payton Tolle — and he gets to make his MLB debut at Fenway Park against Paul Skenes 👏 (🎥: @redsox)
UFC 320 GIVEAWAY DROPPING NOW 🔥 One lucky follower will win TWO tickets to UFC 320 with travel + lodging in Las Vegas, NV. To enter: 1. Follow @draftkings 2. Like this post. Rules: dkng.co/UFCGiveaway1
2.79M
54.3K
176
10mo ago
draftkings
UFC 320 GIVEAWAY DROPPING NOW 🔥 One lucky follower will win TWO tickets to UFC 320 with travel + lodging in Las Vegas, NV. To enter: 1. Follow @draftkings 2. Like this post. Rules: dkng.co/UFCGiveaway1

DraftKings (@draftkings) Instagram Stats & Analytics

DraftKings (@draftkings) has 395K Instagram followers with a 2.50% engagement rate over the past 12 months. Across 4.34K posts, DraftKings received 24.7M total likes and 414M impressions, averaging 5.70K likes per post. This page tracks DraftKings's performance metrics, top content, and engagement trends — updated daily.

DraftKings (@draftkings) Instagram Analytics FAQ

How many Instagram followers does DraftKings have?+
DraftKings (@draftkings) has 395K Instagram followers as of August 2026.
What is DraftKings's Instagram engagement rate?+
DraftKings's Instagram engagement rate is 2.50% over the last 12 months, based on 4.34K posts.
How many likes does DraftKings get on Instagram?+
DraftKings received 24.7M total likes across 4.34K posts in the last 12 months, averaging 5.70K likes per post.
How many Instagram impressions does DraftKings get?+
DraftKings's Instagram content generated 414M total impressions over the last 12 months.