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followers
397K
impressions
859M
likes
24.2M
comments
686K
posts
4.30K
engagement
2.50%
emv
$24.1M
Average per post
200K
Key Metrics
Impressions
monthly
Distributions
Content
13.1M
hidden
1.23K
11mo ago
draftkings
“WHOA! ENGULFED!” might just be one of the greatest calls in the history of sports 😭
(🎥: NFLonCBS / X)
11.0M
48.8K
6.96K
11mo ago
draftkings
Just another year for Cowboys fans 😂
(🎥: RobbieHowe/TT)
9.12M
259K
2.11K
10mo ago
draftkings
Aaron Rodgers might just have a career in acting after the whole football thing is over 😅
(🎥: I Get That A Lot, Chuze Fitness)
6.24M
61.7K
5.57K
8mo ago
draftkings
SANTA SHAQ IS IN THE BUILDING 🎄🔥
I’m giving away a rainbow of signed Shaq jerseys this holiday season! Want a shot at a jersey?
Enter now:
1. Follow @draftkings_sportsbook
2. Drop a comment below
#DKPartner
6.22M
35.5K
2.16K
11mo ago
draftkings
@iamsydneythomas took on the DraftKings Touchdown Toss... but are you ruling this a catch?? 🤔
5.53M
20.3K
4.79K
10mo ago
draftkings
NBA Season just got a whole lot better, #KingOfTheCourt is back! $25K in Bonus Bets is up for grabs, 50 followers will score a $500 Bonus Bet (thats 10 winners every day until 10/22)!
To enter, simply
1. Follow @draftkings_sportsbook
2. Comment your KOTC pick for Tip Off
GOOD LUCK Y’ALL 💸 💸 💸
5.49M
91.1K
1.17K
10mo ago
draftkings
Both the Red Sox and the Yankees learned that staying in the dugout during a wild thunderstorm is clearly not a good idea 😅
(🎥 via ESPN)
5.42M
202K
1.90K
9mo ago
draftkings
Jameis Winston was out there getting hit sticked by the tackling pads in practice 😅
(🎥 via CoachMoeBU / X, NFL Network)
5.08M
hidden
1.49K
9mo ago
draftkings
Get Baker Mayfield a beer or two and he’ll make sure the entire stadium goes nuts 😅🍻
(🎥 via KJRH-TV | Tulsa)
4.24M
170K
1.19K
6mo ago
draftkings
King James is picking the Seahawks to win the Super Bowl 👑 @kingjames @draftkings_sportsbook
4.06M
216K
4.11K
9mo ago
draftkings
We really got footage of the 1933 Bears running rugby plays before video from Wilt Chamberlain’s 100-point game 😅
(🎥 via Turner Classic Movies, h/t r/Oldschool_NFL)
3.98M
153K
1.35K
9mo ago
draftkings
Would pay good money to sit and listen to Andrew Luck and Jon Gruden talk football for hours 🔥
(🎥 via Jon Gruden’s QB Camp)
3.95M
89.9K
6.44K
11mo ago
draftkings
Las Vegas Raiders minority owner Tom Brady isn’t about the showboating some QBs do after scoring touchdowns 👀
(H/T Pro Football Focus YouTube)
3.89M
12.8K
2.02K
11mo ago
draftkings
Would love to get Coach Saban’s thoughts on this 😬
(H/T TDAlabamaMag / X)
3.07M
164K
348
12mo ago
draftkings
Keegan-Michael Key’s James Franklin impersonation is absolute perfection 😭
(🎥: Penn State Football)
2.90M
65.8K
1.01K
11mo ago
draftkings
Josh Allen’s wife Hailee Steinfeld had to get in on all the AFC East trash talk 😅
(🎥: @whowhatwear)
2.89M
80.8K
1.21K
11mo ago
draftkings
Retired U.S. Army Sgt. 1st Class Brian Keaton delivered of the most creative ceremonial first pitches ever 👏
(🎥 via MLB)
2.82M
14.6K
821
11mo ago
draftkings
Opening the LSU themed toilet to an Alabama logo is unreal 😂
2.81M
34.1K
753
11mo ago
draftkings
A dream come true for Red Sox top pitching prospect Payton Tolle — and he gets to make his MLB debut at Fenway Park against Paul Skenes 👏
(🎥: @redsox)
2.79M
54.3K
176
11mo ago
draftkings
UFC 320 GIVEAWAY DROPPING NOW 🔥
One lucky follower will win TWO tickets to UFC 320 with travel + lodging in Las Vegas, NV. To enter:
1. Follow @draftkings
2. Like this post.
Rules: dkng.co/UFCGiveaway1
DraftKings (@draftkings) Instagram Stats & Analytics
DraftKings (@draftkings) has 397K Instagram followers with a 2.50% engagement rate over the past 12 months. Across 4.30K posts, DraftKings received 24.2M total likes and 399M impressions, averaging 5.62K likes per post. This page tracks DraftKings's performance metrics, top content, and engagement trends — updated daily.
DraftKings (@draftkings) Instagram Analytics FAQ
How many Instagram followers does DraftKings have?+
DraftKings (@draftkings) has 397K Instagram followers as of August 2026.
What is DraftKings's Instagram engagement rate?+
DraftKings's Instagram engagement rate is 2.50% over the last 12 months, based on 4.30K posts.
How many likes does DraftKings get on Instagram?+
DraftKings received 24.2M total likes across 4.30K posts in the last 12 months, averaging 5.62K likes per post.
How many Instagram impressions does DraftKings get?+
DraftKings's Instagram content generated 399M total impressions over the last 12 months.