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followers
6.70K
impressions
6.22M
likes
4.14K
comments
2.34K
posts
55
engagement
0.0532%
emv
$128K
Average per post
113K
Key Metrics
Impressions
monthly
Distributions
Content
2.03M
19
5
5mo ago
darrellleausa
If you haven’t tried Darrell Lea yet, now’s your sign. 👀
Find us in a store near you. 🛒🍬 Tap the link in bio.
#DLMakesItBetter #PalmOilFree #DarrellLea
2.02M
601
53
9mo ago
darrellleausa
Look, I tried to warn you…
@darrellleausa Chewy Stix are authentically Australian made and totally addictive.
They’ve got no high fructose corn syrup, no artificial flavors, they’re Non-GMO AND palm oil free. 👏
Darrell Lea is available in thousands of quality retailers in the United States. Link in bio to find a store near you!
#ad #DLMakesItBetter #DarrellLeaUSA #PalmOilFree
746K
126
12
8mo ago
darrellleausa
#ad | Making a snack box for the kids always includes a little quality check of the candy first. 🤣🍬
@darrellleausa 's Soft Australian Licorice and Chewy Stix are one of my all time favorites - non-GMO, palm oil free, no artificial flavors, no high fructose corn syrup - just the good stuff. 💛🥳
So which new flavor are you testing first - Raspberry, Pink Lemonade, or Cinnamon? 👀
#DLMakesItBetter #DarrellLeaUSA #PalmOilFree #momhacks #haha
742K
46
1
8mo ago
darrellleausa
Gobble up this irresistible Turkey snack board for Thanksgiving! 🦃🍁
What you'll need:
🧡 Darrell Lea Soft Australian Mango and Strawberry Licorice
🧡 An assortment of snacks to create the feathers - we've used crackers, nuts, pretzels and grapes
🧡 Half a brown bosc pear
🧡 Edible glue
🧡 Candy eyes
Method:
1️⃣ Fan out all of the snacks to look like turkey feathers on a circular platter.
2️⃣ Cut the brown bosc pear lengthways in half and place the cut side down at the bottom of the board. Use edible glue to attach the candy eyes and cashew beak.
3️⃣ Cut the shape of the legs from a piece of licorice and place at the bottom of the pear. You now have an adorable and delicious Turkey Snack Board that’s sure to impress and satisfy all your guests!
#DLMakesItBetter #PalmOilFree #Thanksgiving #Turkcuterie
251K
117
121
8mo ago
darrellleausa
🎉🍬 National Candy Day Giveaway! 🍬🎉
**COMPETITION CLOSED** Congratulations to winner J. Brooks, Michigan.**
It’s time to fill your secret stash with Darrell Lea treats. ✨ Enter now for your chance to win a delicious selection of your favorite goodies including our Soft Australian Licorice and Chewy Stix.
How to Enter:
💛 Follow @darrellleausa on Instagram or Facebook
💚 Like this post
❤️ Tag 3 candy-loving friends in the comments 👇
💛 Share in your stories for a bonus entry
Good luck! 🍬
T&Cs:
This promotion is not sponsored, endorsed, or administered by Instagram or Facebook. Open to US residents 18+. One entry per person. Promotion runs Tuesday 4 November 2025 9am PT - Sunday 9 November 2025 5pm PT. Prize: 1 x Darrell Lea goodie bag (retail value $100 USD). Winner selected by chance; judging occurs on Monday 10 November 2025 5pm PT. Winner will be contacted via DM by Wednesday 12 November 2025 5pm PT. Name will be published on this post by Friday 14 November 2025 5pm PT. Prize is non-transferable and not redeemable for cash. Unclaimed prizes by Monday 17 November 2025 will go to a runner-up. All promoter decisions are final. Prize may vary from images shown.
#DLMakesItBetter #PalmOilFree #NationalCandyDay
230K
29
1
8mo ago
darrellleausa
🦇 A hauntingly good Halloween combo!
Mix up your party treats with Darrell Lea Soft Australian Licorice, Chewy Stix and your favorite spooky snacks - marshmallows, pretzels, nuts, and popcorn.
Find Darrell Lea in a store near you: dleasweets.com/find-us/
#Halloween #DLMakesItBetter #HalloweenParties #HalloweenDIY #HalloweenIdeas
67.1K
70
10
2mo ago
darrellleausa
You brought fruit again? Cute. 🐊 We brought Old Croc Cheddar.
Grand Reserve. Sharp. Extra Sharp. Smoked. The good stuff, plus a little something sweet from @darrellleausa and a board from @jkadamsco to hold it all together.
Crunch. Salt. Sweet. Sharp. Because this is what a picnic looks like when you don’t play it safe.
What’s going on your board? 👇
Next stop: @walmart. Cheese aisle. You know what to do. Peep the link in bio. 👀
#OldCroc #croclife #picnicinspo #sharpcheddar #walmart
36.4K
1.46K
855
2mo ago
darrellleausa
To celebrate National Picnic Day, we’re giving away a Croc-worthy spread built for bold bites, good company, and not-so-subtle cheese moments.
🧀 Old Croc Grand Reserve Cheddar
🍬@darrellleausa Soft Australian made Licorice
🪵 @jkadamsco Old Croc engraved cheese board
It’s a picnic where the bites won’t last long. 🧀 You know the drill. Enter below and make it yours. 👇
1️⃣ Follow @oldcroccheese, @darrellleausa and @JKadamsco
2️⃣ Like this post.
3️⃣ Tag your Picnic Mate in the comments. ⬇️
Valid for U.S. residents only. 1 winner will be selected. Winners’ accounts cannot be set to private. The giveaway is only open to residents of the Continental U.S. who do not have a PO Box, APO or FPO address. Giveaway closes at 11:59pm on 05/07/2026. One (1) winner will be selected and announced on 05/08/2026. The winner has 24 hours to claim their prize. If they don’t, a new winner will be chosen. Good luck!
Prizes will be shipped directly from our headquarters. Per Instagram rules, this giveaway is in no way sponsored, administered, or associated with Instagram, Inc.
#oldcroc #croclife #giveaway #winit #picnicday
20.4K
hidden
97
7mo ago
darrellleausa
Because #MomLife means running on coffee… and candy 🍬 My secret weapon for powering through the day? @darrellleausa Soft Australian Licorice - soft, chewy, and the perfect mom pick-me-up between naps, errands, and chaos. 😅#DLMakesItBetter #DarrellLeaUSA #PalmOilFree
17.7K
175
27
3mo ago
darrellleausa
Do you hide your snacks from your kids?! 😅 Tell me your best hiding spots. 😂👇 I just wanted a snack in peace. 😭 This Soft Australian Licorice from Darrell Lea is vegetarian-friendly, non-GMO, palm oil free and comes in so many delicious flavors. 💛 Link in my bio 🍬
#DLMakesItBetter #PalmOilFree #darrellleausa
10.2K
20
4
4mo ago
darrellleausa
And the award goes to… 🍬🏆
#AwardsSeason #DLMakesItBetter #PalmOilFree
6.54K
hidden
12
2mo ago
darrellleausa
It’s the ending for me!!! 😝 The chores can wait. My nervous system needs this. @darrellleausa Chewy Stix makes my reset sweeter every time.
#DLMakesItBetter
#DarrellLeaUSA
5.28K
211
264
7mo ago
darrellleausa
🎄 WIN the ultimate Darrell Lea Holiday Haul! 🎅🏼🥳
**COMPETITION CLOSED** Congratulations to winners D. Baum, MI and L. Malland, NE.
Want to treat yourself or someone special this holiday season? Here’s your chance!
How to enter:
1️⃣ Follow @darrellleausa on Instagram or Facebook
2️⃣ Like this post
3️⃣ Tag one friend you’d share these delicious treats with! 🎁🍬
📅 Competition closes Monday, December 15 2025!
Good luck and happy holidays! 🎉🎄
#DLMakesItBetter #PalmOilFree #ChristmasTreats #ChristmasSnacks #MerryChristmas #StockingStuffers #ChristmasTime #DarrellLeaUSA
T&Cs: This promotion is a game of chance and is in no way sponsored, endorsed, administered by, or associated with Instagram or Facebook. The competition opens on Wednesday 10 December 2025 at 9am US EST and closes on Monday 15 December 2025 at 5pm US EST. Entrants must be 18+ and US residents. To submit a valid entry, entrants must follow Darrell Lea USA, like this post and tag 1 friend. Only one entry per person is allowed. Two prizes of a Darrell Lea goodie box (retail value $50 USD each) will be awarded, which will be sent via courier or postal service. The prize is not transferable or redeemable for cash. Judging will be conducted by Darrell Lea, 3 Brooks Road, Ingleburn NSW 2565, Australia, around Thursday 18 December 2025, with the winner notified via DM by Friday 19 December 2025 at 5pm US EST. The winner’s name will be published on this post by Monday 22 December 2025. Any unclaimed prizes remaining after Tuesday 23 December 2025 will be allocated to the runner-up. Prize images may vary. Competition is by chance, and all decisions of the promoter are final.
4.87K
111
79
2mo ago
darrellleausa
POV: You miss the exit on the way to the party…and somehow end up having a better night anyway. @darrellleausa
#dlmakesitbetter #palmoilfree #paidpartnership #licorice #snackideas
4.58K
hidden
18
9mo ago
darrellleausa
When you’re a grown adult but still hiding snacks like a kid 😅 Bathroom snacks? Undefeated! 🙌🏼
Because some things are just too good to share…especially @darrellleausa! #DLMakesItBetter
3.11K
42
22
3mo ago
darrellleausa
Your festival fashion inspiration for this weekend. Music outfits inspired by Darrell Lea Chewy Stix. 🍬🎧
#DLMakesItBetter #DarrellLea #ChewyStix #Coachella
2.65K
52
10
7mo ago
darrellleausa
I’m excited to collaborate with @darrellleausa to give my Mum a taste of her childhood with authentic Soft Australian Licorice. My Mum is from a small town called Young in New South Wales, Australia, and I’m also a dual citizen! 🇦🇺
Darrell Lea offers a wide range of flavors, from classic black and Strawberry Licorice to unique flavors like Mango, Cinnamon and Pink Lemonade.
I appreciate that their sweets are made in small batches and are free from palm oil, high fructose corn syrup, and artificial flavors. It’s amazing how easy it is to get Australian goods in the US now.
Try them out and let me know your favorite flavor!
#ad #dlmakesitbetter #darrellleausa #palmoilfree
2.39K
50
15
7mo ago
darrellleausa
@darrellleausa candy isn’t safe in this house. 🫣
It’s the perfect treat to share with the fam because it’s Non-GMO, contains no palm oil or high fructose corn syrup! There are so many yummy flavors like Cinnamon, Strawberry, Original, Mango and more!
#DLMakesItBetter #DarrellLeaUSA #PalmOilFree
2.17K
138
132
1mo ago
darrellleausa
🍬 CANDY JAR GUESSING COMPETITION 🍬
To celebrate National Candy Month, we're giving a lucky candy lover the chance to WIN a bundle packed with Darrell Lea favorites. 😍
Up for grabs? Soft Australian Licorice and Chewy Stix. 🙌
TO ENTER:
💛 Follow @darrellleausa on Instagram or Facebook.
💛 Like this post.
💛 Comment below your best guess for how many Darrell Lea treats are in the jar AND tag a friend that you’d share these treats with.
Good luck! 🍭
⬇️ Full T&Cs:
This promotion is in no way sponsored, endorsed, or administered by, or associated, with Instagram or Facebook. Promotion starts Monday 1 June 18:00 CST time and ends Tuesday 30 June 2026 17:00 CST time. You must be 18+ and a US resident to enter. To submit a valid entry, entrants must like this post, follow Darrell Lea USA on Instagram or Facebook and guess how many Darrell Lea treats are in the candy jar and tag a friend as outlined in the comments. The winner will be the entrant who correctly guesses the number of treats in the jar. If no entrant guesses the exact number, the prize will be awarded to the entrant whose guess is closest to the correct number. In the event of a tie, the entrant who submitted their winning guess first will be deemed the winner. One entry accepted per entrant. Total of one (1) prize to give away at the end of the promotion period. The prize is (1) x box of Darrell Lea treats up to a total value of $100 USD. Jar not included. Judging will take place on Friday 3 July at 10:00 CST. The winner will be contacted via Direct Message on Instagram or Facebook. Any unclaimed prizes remaining after Friday 10 July will be allocated to the runner-up. All decisions made by the promoter in respect of the promotion are final and no correspondence will be entered into.
#DLMakesItBetter #PalmOilFree #CandyMonth #NationalCandyMonth
1.87K
hidden
29
10mo ago
darrellleausa
Our beach day obsession all summer long 🌊🍬 Darrell Lea Soft Australian Licorice – no artificial flavors, plant-based and just the right amount of sweet. Pink Lemonade + Raspberry are on repeat over here 🍋🍓
#DLMakesItBetter #DarrellLeaUSA #PalmOilFree @darrellleausa
Darrell Lea USA - Licorice & Chewy Candy (@darrellleausa) Instagram Stats & Analytics
Darrell Lea USA - Licorice & Chewy Candy (@darrellleausa) has 6.70K Instagram followers with a 0.05% engagement rate over the past 12 months. Across 55.0 posts, Darrell Lea USA - Licorice & Chewy Candy received 4.14K total likes and 6.17M impressions, averaging 75.3 likes per post. This page tracks Darrell Lea USA - Licorice & Chewy Candy's performance metrics, top content, and engagement trends — updated daily.
Darrell Lea USA - Licorice & Chewy Candy (@darrellleausa) Instagram Analytics FAQ
How many Instagram followers does Darrell Lea USA - Licorice & Chewy Candy have?+
Darrell Lea USA - Licorice & Chewy Candy (@darrellleausa) has 6.70K Instagram followers as of July 2026.
What is Darrell Lea USA - Licorice & Chewy Candy's Instagram engagement rate?+
Darrell Lea USA - Licorice & Chewy Candy's Instagram engagement rate is 0.05% over the last 12 months, based on 55.0 posts.
How many likes does Darrell Lea USA - Licorice & Chewy Candy get on Instagram?+
Darrell Lea USA - Licorice & Chewy Candy received 4.14K total likes across 55.0 posts in the last 12 months, averaging 75.3 likes per post.
How many Instagram impressions does Darrell Lea USA - Licorice & Chewy Candy get?+
Darrell Lea USA - Licorice & Chewy Candy's Instagram content generated 6.17M total impressions over the last 12 months.