NewGet @carmscrolls's full report
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followers
62.2K
impressions
5.38M
likes
241K
comments
4.82K
posts
48
engagement
4.58%
emv
$174K
Average per post
112K

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Top Content

What do you read to become disgustingly informed?? Scan Club by @helloarcade. Essential reading for anyone in social media, marketing, or creative fields. #socialmediastrategy #trendforecast #trendreport #ArcadePartner #sponsored
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carmscrolls
What do you read to become disgustingly informed?? Scan Club by @helloarcade. Essential reading for anyone in social media, marketing, or creative fields. #socialmediastrategy #trendforecast #trendreport #ArcadePartner #sponsored
Do you hate it here? So does everyone else. 

Social media has become insufferable because there’s no shared meaning, and shared meaning is a crucial component to understanding nuance!

Professor Peter Suedfeld formalized research about “Integrative Complexity” which is a capacity that becomes necessary in decision making or problem solving scenarios. The first part is differentiation (the ability to recognize many different dimensions in an issue) and then the second part is integration (the ability to connect those dimensions together without flattening them). Right now, we seem to have neither online and me thinks personalized algorithms might have something to do with it. 

👏👏👏@maisielynnie @thereelnotoriousvic 

#algorithmsecrets #socialmediasucks #socialmediastrategist #nuance #medialiteracy
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carmscrolls
Do you hate it here? So does everyone else. Social media has become insufferable because there’s no shared meaning, and shared meaning is a crucial component to understanding nuance! Professor Peter Suedfeld formalized research about “Integrative Complexity” which is a capacity that becomes necessary in decision making or problem solving scenarios. The first part is differentiation (the ability to recognize many different dimensions in an issue) and then the second part is integration (the ability to connect those dimensions together without flattening them). Right now, we seem to have neither online and me thinks personalized algorithms might have something to do with it. 👏👏👏@maisielynnie @thereelnotoriousvic #algorithmsecrets #socialmediasucks #socialmediastrategist #nuance #medialiteracy
I have so many thoughts on “personal brands” and how the shame of them has been unfairly passed to the individual. Posting on social media is serious work. It’s a job. And I think there are ways to participate in the circus that still feel honest and self-actualized. Let’s explore this! 

(Quote from @kjezermo The Story of Your Life)
#personalbrand #socialmediastrategy #knowledgecreator #creatoreconomy #latestagecapitalism
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carmscrolls
I have so many thoughts on “personal brands” and how the shame of them has been unfairly passed to the individual. Posting on social media is serious work. It’s a job. And I think there are ways to participate in the circus that still feel honest and self-actualized. Let’s explore this! (Quote from @kjezermo The Story of Your Life) #personalbrand #socialmediastrategy #knowledgecreator #creatoreconomy #latestagecapitalism
We’re tired. We don’t want to streamline. We aren’t looking for hacks. Let us unoptimize and enjoy ourselves. #summer2026 #deoptimize #analog #offline #IRL
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carmscrolls
We’re tired. We don’t want to streamline. We aren’t looking for hacks. Let us unoptimize and enjoy ourselves. #summer2026 #deoptimize #analog #offline #IRL
Are we falling off an “influencer cliff”?

(Thanks @jessijeanhome for the data!)
#influencermarketing #parasocial #alexcooper #contentcreators #girlboss
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carmscrolls
Are we falling off an “influencer cliff”? (Thanks @jessijeanhome for the data!) #influencermarketing #parasocial #alexcooper #contentcreators #girlboss
Are we entering the “Afterlife Era” of the internet? Bot traffic just surpassed 50% and the stench of death is all around. Where does online culture go from here? #deadinternettheory #aiagents #aislop #internetculture #socialmediaexpert
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carmscrolls
Are we entering the “Afterlife Era” of the internet? Bot traffic just surpassed 50% and the stench of death is all around. Where does online culture go from here? #deadinternettheory #aiagents #aislop #internetculture #socialmediaexpert
We might not want to “go analog” after all. But we do want to devote 100% of our attention to something. #socialmediamanager #analogue #analoguevibes #trendingtopics #socialstrategy
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We might not want to “go analog” after all. But we do want to devote 100% of our attention to something. #socialmediamanager #analogue #analoguevibes #trendingtopics #socialstrategy
How do we cultivate “good taste”? Probably not at the bottom of the algorithm. #socialmediastrategy #algorithm #contentcreators #taste #chronicallyonline
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carmscrolls
How do we cultivate “good taste”? Probably not at the bottom of the algorithm. #socialmediastrategy #algorithm #contentcreators #taste #chronicallyonline
It looked pretty dumb, but taking a step backwards allowed me to learn so much and drop the ego. Career ladders are a construct! #nonlinearcareer #contentcreators #socialmediastrategy #careergrowth #socialmediamanager
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carmscrolls
It looked pretty dumb, but taking a step backwards allowed me to learn so much and drop the ego. Career ladders are a construct! #nonlinearcareer #contentcreators #socialmediastrategy #careergrowth #socialmediamanager
Growth, reach, and virality are up across the board on Meta apps. Which feels very similar to when central banks print money to juice the economy 🤔. Welcome to the gold rush! #creatoreconomy #socialmediamanager #instagramgrowth #algorithm #contentcreators

(Cc: @milkkarten, @melissdaw)
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Growth, reach, and virality are up across the board on Meta apps. Which feels very similar to when central banks print money to juice the economy 🤔. Welcome to the gold rush! #creatoreconomy #socialmediamanager #instagramgrowth #algorithm #contentcreators (Cc: @milkkarten, @melissdaw)
I really do miss those wild caught clips. Farmed just don’t taste the same. #algorithm #clips #socialmediastrategy #fakefans #stealthmarketing
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carmscrolls
I really do miss those wild caught clips. Farmed just don’t taste the same. #algorithm #clips #socialmediastrategy #fakefans #stealthmarketing
If you like recs like these subscribe to my newsletter Scroll Sick 🌹. I send out biweekly, cherry-picked (human curated) suggestions about where to devote your attention. #personalessays #aieconomy #readingrecs #contentcreators
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carmscrolls
If you like recs like these subscribe to my newsletter Scroll Sick 🌹. I send out biweekly, cherry-picked (human curated) suggestions about where to devote your attention. #personalessays #aieconomy #readingrecs #contentcreators
I thought a post-resignation reintroduction was in order. 😅

I’m Carmen, an *independent* social media strategist and content creator. I wasn’t so sure about that last part for a while (do I want to become an influencer??) but truthfully, I like distilling scripts into videos, and researching a variety of topics around algorithms, AI, and the creator economy. You can create content about anything you want, and it was a relief to discover I didn’t have to talk about what I eat or what I wear. 

I used to work in tech startups, before that the beer industry, and now I’m working with clients in all sorts of industries. The main through-line is that I’m deeply embedded in the feeds, and can help demystify these systems for folks who have no choice but to rely on them. 

Thanks for following along! Tell me something about yourself 💗

#personalbrand #socialmediastrategist #40something #quityour9to5 #freelancelife
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carmscrolls
I thought a post-resignation reintroduction was in order. 😅 I’m Carmen, an *independent* social media strategist and content creator. I wasn’t so sure about that last part for a while (do I want to become an influencer??) but truthfully, I like distilling scripts into videos, and researching a variety of topics around algorithms, AI, and the creator economy. You can create content about anything you want, and it was a relief to discover I didn’t have to talk about what I eat or what I wear. I used to work in tech startups, before that the beer industry, and now I’m working with clients in all sorts of industries. The main through-line is that I’m deeply embedded in the feeds, and can help demystify these systems for folks who have no choice but to rely on them. Thanks for following along! Tell me something about yourself 💗 #personalbrand #socialmediastrategist #40something #quityour9to5 #freelancelife
Nilay asked the heads of UTA's Creators division about @carmscrolls’ "Influencer Cliff" concept, and what it means when some creators struggle to sell their own brand. Here's what they had to say. #creators #marketing #instagram #youtube #influencers
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carmscrolls
Nilay asked the heads of UTA's Creators division about @carmscrolls’ "Influencer Cliff" concept, and what it means when some creators struggle to sell their own brand. Here's what they had to say. #creators #marketing #instagram #youtube #influencers
Once a year I do a totally off-brand post to talk about knitting. Here you go, hooligans! #knitting #handknitsweater #sweaterweather #knitstagram
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carmscrolls
Once a year I do a totally off-brand post to talk about knitting. Here you go, hooligans! #knitting #handknitsweater #sweaterweather #knitstagram
Putting pen to paper is how I think. Love me a fresh, new, notebook! #leuchtturm1917 #journalling #handwritten #analogue #notebooktherapy
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carmscrolls
Putting pen to paper is how I think. Love me a fresh, new, notebook! #leuchtturm1917 #journalling #handwritten #analogue #notebooktherapy
We’re actively incentivized to make social media and work and school worse when shortsighted KPIs become the objective. #socialmediastrategist #goodhartslaw #cobraeffect #aiatwork 
#tokenmaxxing
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carmscrolls
We’re actively incentivized to make social media and work and school worse when shortsighted KPIs become the objective. #socialmediastrategist #goodhartslaw #cobraeffect #aiatwork #tokenmaxxing
Are we falling into echo chambers of our own algorithmic making? Feeds are becoming hyper-personalized and we’re all experiencing content on isolated islands. 🏝️🙃🤷‍♀️

#algorithm #socialmedia #personalizedfeed #socialmediastrategy #culturaltheory
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carmscrolls
Are we falling into echo chambers of our own algorithmic making? Feeds are becoming hyper-personalized and we’re all experiencing content on isolated islands. 🏝️🙃🤷‍♀️ #algorithm #socialmedia #personalizedfeed #socialmediastrategy #culturaltheory
Here’s your mid-week round up of tech, creator, and social media news I’m keeping an 👁️ on. #socialmedianews #creatoreconomy #socialmediastrategist #phonefree #ainews
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carmscrolls
Here’s your mid-week round up of tech, creator, and social media news I’m keeping an 👁️ on. #socialmedianews #creatoreconomy #socialmediastrategist #phonefree #ainews
Packaging yourself for online consumption is a grind, but I think there are still ways to do it that allow you to benefit from a flawed system. This isn’t a prescriptive video, but in it I share two guiding principles that make personal brands easier to stomach. #personalbrand #creatoreconomy #personalbrandstrategy #personalbrandstrategist
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carmscrolls
Packaging yourself for online consumption is a grind, but I think there are still ways to do it that allow you to benefit from a flawed system. This isn’t a prescriptive video, but in it I share two guiding principles that make personal brands easier to stomach. #personalbrand #creatoreconomy #personalbrandstrategy #personalbrandstrategist

Carmen Vicente (@carmscrolls) Instagram Stats & Analytics

Carmen Vicente (@carmscrolls) has 62.2K Instagram followers with a 4.58% engagement rate over the past 12 months. Across 48.0 posts, Carmen Vicente received 241K total likes and 5.38M impressions, averaging 5.03K likes per post. This page tracks Carmen Vicente's performance metrics, top content, and engagement trends — updated daily. To benchmark @carmscrolls against other accounts, use Socialpruf's Instagram competitor analysis tool.

Carmen Vicente (@carmscrolls) Instagram Analytics FAQ

How many Instagram followers does Carmen Vicente have?+
Carmen Vicente (@carmscrolls) has 62.2K Instagram followers as of October 2026.
What is Carmen Vicente's Instagram engagement rate?+
Carmen Vicente's Instagram engagement rate is 4.58% over the last 12 months, based on 48.0 posts.
How many likes does Carmen Vicente get on Instagram?+
Carmen Vicente received 241K total likes across 48.0 posts in the last 12 months, averaging 5.03K likes per post.
How many Instagram impressions does Carmen Vicente get?+
Carmen Vicente's Instagram content generated 5.38M total impressions over the last 12 months.
Can I compare Carmen Vicente with other Instagram accounts?+
Yes. Add @carmscrolls to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.