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followers
2.53M
impressions
1.54B
likes
66.2M
comments
535K
posts
1.5K
engagement
4.90%
emv
$48M
Average per post
1.02M
Key Metrics
Impressions
monthly
Distributions
Content
18.8M
752K
2.57K
9mo ago
buffalobills
Josh Allen and Hailee Steinfeld on their wedding day 😍💍
(via @josevilla, @beausociety)
18M
294K
6.65K
4mo ago
buffalobills
BILLS CONVERT ON 4TH AND 27 ON THE HOOK AND LADDER 😱
17.3M
200K
2.51K
1mo ago
buffalobills
@landonjackson_ showed huge improvement last year in Indy 🙌 (via @Rivalsdotcom)
2026 NFL Combine starts Feb. 26 on @nflnetwork
Stream on @NFLPlus
15.5M
327K
9.4K
2mo ago
buffalobills
Couldn’t look at first 😅
BUFvsDEN on CBS/Paramount+
Stream on #NFLPlus
14.4M
680K
2.9K
8mo ago
buffalobills
big brother for the win ❤️ 💙
(via @WHEC_JLewke)
14.3M
570K
1.65K
4mo ago
buffalobills
Despite tearing his achilles on Sunday, Michael Hoecht wanted to stay out on the field to cheer on his teammates on their way to a victory over the Chiefs 🥹
(via @buffalobills)
11.3M
256K
2.67K
4mo ago
buffalobills
a little trash talk never hurt nobody 😂
TBvsBUF– Sunday 1pm ET on CBS/Paramount+
watch.nfl.com
11M
440K
2.51K
11mo ago
buffalobills
the joys of life ❤️
10M
401K
2.57K
7mo ago
buffalobills
Brrrrrr. ❄️
#GoBills | #BillsMafia
9.46M
379K
1.67K
3mo ago
buffalobills
Congrats to @JoshAllenQB and @HaileeSteinfeld! 🥹🥹
9.32M
373K
2.69K
8mo ago
buffalobills
🚨THIS IS NOT A DRILL!! 🚨
We’re bringing the red helmets BACK. #GoBills #BillsMafia
9.19M
84.6K
1.26K
4mo ago
buffalobills
Energy was matched to say the least 😂
BUFvsHOU on Prime Video
Also streaming on #NFLPlus
8.13M
279K
883
4mo ago
buffalobills
A little snow never stops Bills fans 😂
7.55M
515K
2.05K
10mo ago
buffalobills
Tung Tung Tung Tung Tung Tung Shakir. #GoBills #BillsMafia
7.04M
282K
262
10mo ago
buffalobills
The Bills weren’t sure they’d be in position to draft Maxwell Hairston if he ran a 4.2 at the Combine. Luckily, they were still able to get their guy 😂 (via @buffalobills/YT)
7.02M
281K
1.34K
11mo ago
buffalobills
Rather than be upset after seeing teams pass over him, Kentucky’s Max Hairston made sure to congratulate many of the draftees as they made their way from the green room to the stage.
After three hours of waiting, Hairston finally heard his name called when the Buffalo Bills selected him with the No. 30 overall pick 🔥
It costs nothing to have a positive attitude 👏
6.65M
169K
1.69K
2mo ago
buffalobills
And comes off immediately afterwards 😭
NYJvsBUF on CBS/Paramount+
watch.nfl.com
6.55M
549K
2.46K
5mo ago
buffalobills
Carpentry with the Buffalo Bills. 🔨
#GoBills | #BillsMafia
6.11M
245K
2.25K
6mo ago
buffalobills
SNF will feature the @buffalobills in their “Cold Front” Nike Rivalries uniforms ❄️
NEvsBUF– Sunday 8:20pm ET on NBC
Stream on #NFLPlus + Peacock
5.77M
231K
1.42K
2mo ago
buffalobills
Joshua. Patrick. Allen.
Buffalo Bills (@buffalobills) Instagram Stats & Analytics
Buffalo Bills (@buffalobills) has 2.53M Instagram followers with a 4.90% engagement rate over the past 12 months. Across 1.50K posts, Buffalo Bills received 66.2M total likes and 556M impressions, averaging 44.1K likes per post. This page tracks Buffalo Bills's performance metrics, top content, and engagement trends — updated daily.
Buffalo Bills (@buffalobills) Instagram Analytics FAQ
How many Instagram followers does Buffalo Bills have?+
Buffalo Bills (@buffalobills) has 2.53M Instagram followers as of April 2026.
What is Buffalo Bills's Instagram engagement rate?+
Buffalo Bills's Instagram engagement rate is 4.90% over the last 12 months, based on 1.50K posts.
How many likes does Buffalo Bills get on Instagram?+
Buffalo Bills received 66.2M total likes across 1.50K posts in the last 12 months, averaging 44.1K likes per post.
How many Instagram impressions does Buffalo Bills get?+
Buffalo Bills's Instagram content generated 556M total impressions over the last 12 months.