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followers
2.50M
impressions
1.55B
likes
66.2M
comments
554K
posts
1.61K
engagement
4.77%
emv
$48.2M
Average per post
965K
Key Metrics
Impressions
monthly
Distributions
Content
18.8M
218K
2.86K
4mo ago
buffalobills
@landonjackson_ showed huge improvement last year in Indy 🙌 (via @Rivalsdotcom)
2026 NFL Combine starts Feb. 26 on @nflnetwork
Stream on @NFLPlus
18.1M
295K
6.60K
7mo ago
buffalobills
BILLS CONVERT ON 4TH AND 27 ON THE HOOK AND LADDER 😱
15.8M
331K
9.35K
5mo ago
buffalobills
Couldn’t look at first 😅
BUFvsDEN on CBS/Paramount+
Stream on #NFLPlus
14.4M
673K
2.89K
11mo ago
buffalobills
big brother for the win ❤️ 💙
(via @WHEC_JLewke)
14.2M
569K
1.65K
8mo ago
buffalobills
Despite tearing his achilles on Sunday, Michael Hoecht wanted to stay out on the field to cheer on his teammates on their way to a victory over the Chiefs 🥹
(via @buffalobills)
11.3M
256K
2.66K
8mo ago
buffalobills
a little trash talk never hurt nobody 😂
TBvsBUF– Sunday 1pm ET on CBS/Paramount+
watch.nfl.com
9.99M
400K
2.55K
10mo ago
buffalobills
Brrrrrr. ❄️
#GoBills | #BillsMafia
9.45M
378K
1.66K
7mo ago
buffalobills
Congrats to @JoshAllenQB and @HaileeSteinfeld! 🥹🥹
9.31M
372K
2.68K
11mo ago
buffalobills
🚨THIS IS NOT A DRILL!! 🚨
We’re bringing the red helmets BACK. #GoBills #BillsMafia
9.19M
84.4K
1.26K
7mo ago
buffalobills
Energy was matched to say the least 😂
BUFvsHOU on Prime Video
Also streaming on #NFLPlus
8.13M
278K
871
7mo ago
buffalobills
A little snow never stops Bills fans 😂
6.87M
114K
596
2mo ago
buffalobills
little guy wasn’t quite sure what was going on, but was excited nonetheless 😁 (via @buffalobills)
2026 NFL Draft – Starts Thursday at 8pm ET on NFLN/ESPN/ABC
Stream on @NFLPlus
6.66M
169K
1.68K
6mo ago
buffalobills
And comes off immediately afterwards 😭
NYJvsBUF on CBS/Paramount+
watch.nfl.com
6.58M
551K
2.45K
8mo ago
buffalobills
Carpentry with the Buffalo Bills. 🔨
#GoBills | #BillsMafia
6.10M
244K
2.24K
9mo ago
buffalobills
SNF will feature the @buffalobills in their “Cold Front” Nike Rivalries uniforms ❄️
NEvsBUF– Sunday 8:20pm ET on NBC
Stream on #NFLPlus + Peacock
5.76M
230K
1.42K
6mo ago
buffalobills
Joshua. Patrick. Allen.
5.71M
228K
1.09K
9mo ago
buffalobills
Every offensive line needs an absolute psycho 😂
BUFvsATL on ESPN
Stream on #NFLPlus and ESPN App
5.70M
228K
2.00K
10mo ago
buffalobills
Khalil Shakir helped save 19 dogs from euthanasia ❤️
He showed up with his mom and two best friends helping the rescue put on one of their most successful adoption events 👏
(via @nickelcitycaninerescue)
5.55M
156K
1.76K
6mo ago
buffalobills
AHHHHHHH 😤
5.49M
220K
1.24K
11mo ago
buffalobills
Josh Allen is the best ❤️💙 (via @buffalobills)
📺: Back Together Weekend – July 26-27 on @NFLNetwork
📱: Stream on #NFLPlus
Buffalo Bills (@buffalobills) Instagram Stats & Analytics
Buffalo Bills (@buffalobills) has 2.50M Instagram followers with a 4.77% engagement rate over the past 12 months. Across 1.61K posts, Buffalo Bills received 66.2M total likes and 581M impressions, averaging 41.2K likes per post. This page tracks Buffalo Bills's performance metrics, top content, and engagement trends — updated daily.
Buffalo Bills (@buffalobills) Instagram Analytics FAQ
How many Instagram followers does Buffalo Bills have?+
Buffalo Bills (@buffalobills) has 2.50M Instagram followers as of July 2026.
What is Buffalo Bills's Instagram engagement rate?+
Buffalo Bills's Instagram engagement rate is 4.77% over the last 12 months, based on 1.61K posts.
How many likes does Buffalo Bills get on Instagram?+
Buffalo Bills received 66.2M total likes across 1.61K posts in the last 12 months, averaging 41.2K likes per post.
How many Instagram impressions does Buffalo Bills get?+
Buffalo Bills's Instagram content generated 581M total impressions over the last 12 months.