NewGet @bookingcom's full report
instagram analytics
Similar Accounts:
followers
6.67M
impressions
6.13B
likes
2.13M
comments
86.2K
posts
134
engagement
0.0362%
emv
$123M
Average per post
45.7M

Key Metrics

Distributions

Top Content

the craziest travel hack is booking.com
411M
93.2K
4.72K
7mo ago
bookingcom
the craziest travel hack is booking.com
Quick commercial break: traveling with Booking.com is very easy
355M
5.21K
466
7mo ago
bookingcom
Quick commercial break: traveling with Booking.com is very easy
POV: It’s 2026 and you’re traveling… back in time.

Our 2026 Travel Predictions spotlight ‘PastPorts’, the trend using tech + memory to bring nostalgia trips to life.

 Would you recreate a childhood holiday?
251M
18.7K
412
11mo ago
bookingcom
POV: It’s 2026 and you’re traveling… back in time. Our 2026 Travel Predictions spotlight ‘PastPorts’, the trend using tech + memory to bring nostalgia trips to life. Would you recreate a childhood holiday?
From our 2026 Travel Predictions: Shelfie Souvenirs.
Travellers aren’t bringing home keychains anymore, they’re bringing home story-filled pantry staples and design pieces.
223M
7.85K
242
11mo ago
bookingcom
From our 2026 Travel Predictions: Shelfie Souvenirs. Travellers aren’t bringing home keychains anymore, they’re bringing home story-filled pantry staples and design pieces.
102 and 89, still chasing new places. Booking.com makes travel easy.
220M
162K
2.59K
3mo ago
bookingcom
102 and 89, still chasing new places. Booking.com makes travel easy.
When your room comes with a hot tub and waterfall bed, it’s easy to stay in.
206M
13.8K
865
6mo ago
bookingcom
When your room comes with a hot tub and waterfall bed, it’s easy to stay in.
BRB gotta book this cottage mid-hockey game
182M
7.42K
1.20K
9mo ago
bookingcom
BRB gotta book this cottage mid-hockey game
From Venice to the Valley, LA is moving quick. 42% of stays are already snapped up for next year’s big beautiful games.

Availability as of December 4th, 2025. Availability data is subject to change.
181M
3.78K
506
10mo ago
bookingcom
From Venice to the Valley, LA is moving quick. 42% of stays are already snapped up for next year’s big beautiful games. Availability as of December 4th, 2025. Availability data is subject to change.
When Gary (or “your dog”) has Booking.com figured out, you know it’s easy.
167M
47.3K
565
4mo ago
bookingcom
When Gary (or “your dog”) has Booking.com figured out, you know it’s easy.
Just tying up some loose ends before my booking.com holiday ⛱️
167M
19.5K
768
4mo ago
bookingcom
Just tying up some loose ends before my booking.com holiday ⛱️
Feeling rougher than a communal toothbrush? Easily escape the Burn with a spa retreat.
138M
10.7K
779
2mo ago
bookingcom
Feeling rougher than a communal toothbrush? Easily escape the Burn with a spa retreat.
Help me pay back my student loans with balloons for brands. Hope Booking.com liked theirs 🧳🎈
135M
215K
1.47K
4mo ago
bookingcom
Help me pay back my student loans with balloons for brands. Hope Booking.com liked theirs 🧳🎈
Romantasy isn’t just a genre—it’s the next travel movement for 2026✨

71% of travelers would visit a romantasy-inspired destination.

Castles, forests, ancient ruins… the story starts when you arrive.
123M
14.2K
1.30K
10mo ago
bookingcom
Romantasy isn’t just a genre—it’s the next travel movement for 2026✨ 71% of travelers would visit a romantasy-inspired destination. Castles, forests, ancient ruins… the story starts when you arrive.
Travelling with @bookingcom is as easy as 3, 2, 1
122M
22.4K
920
5mo ago
bookingcom
Travelling with @bookingcom is as easy as 3, 2, 1
Easy trip. Difficult jet lag. Questionable solutions.

📍Van der Valk Hotel Amsterdam - Amstel
120M
4.88K
390
4mo ago
bookingcom
Easy trip. Difficult jet lag. Questionable solutions. 📍Van der Valk Hotel Amsterdam - Amstel
It was easy to travel for Olaf, but hard to leave Mossie behind. 

On March 29th, @disneylandparis welcomes everyone to the new World of Frozen at Disney Adventure World!
111M
30.1K
506
6mo ago
bookingcom
It was easy to travel for Olaf, but hard to leave Mossie behind. On March 29th, @disneylandparis welcomes everyone to the new World of Frozen at Disney Adventure World!
99 problems but traveling with 6 kids isn’t one, thanks to @bookingcom
109M
29.2K
841
5mo ago
bookingcom
99 problems but traveling with 6 kids isn’t one, thanks to @bookingcom
I don’t want travel to be easy, but if you want that choose @bookingcom
100M
54.8K
798
6mo ago
bookingcom
I don’t want travel to be easy, but if you want that choose @bookingcom
Always makes it hard for himself🤦🏾‍♂️ #dk_thefirst #DK #AYM
96.5M
47.6K
891
7mo ago
bookingcom
Always makes it hard for himself🤦🏾‍♂️ #dk_thefirst #DK #AYM
Booking.com Booking.stink
93.5M
92.1K
1.02K
7mo ago
bookingcom
Booking.com Booking.stink

Booking.com (@bookingcom) Instagram Stats & Analytics

Booking.com (@bookingcom) has 6.67M Instagram followers with a 0.04% engagement rate over the past 12 months. Across 134 posts, Booking.com received 2.13M total likes and 6.13B impressions, averaging 15.9K likes per post. This page tracks Booking.com's performance metrics, top content, and engagement trends — updated daily. To benchmark @bookingcom against other accounts, use Socialpruf's Instagram competitor analysis tool.

Booking.com (@bookingcom) Instagram Analytics FAQ

How many Instagram followers does Booking.com have?+
Booking.com (@bookingcom) has 6.67M Instagram followers as of October 2026.
What is Booking.com's Instagram engagement rate?+
Booking.com's Instagram engagement rate is 0.04% over the last 12 months, based on 134 posts.
How many likes does Booking.com get on Instagram?+
Booking.com received 2.13M total likes across 134 posts in the last 12 months, averaging 15.9K likes per post.
How many Instagram impressions does Booking.com get?+
Booking.com's Instagram content generated 6.13B total impressions over the last 12 months.
Can I compare Booking.com with other Instagram accounts?+
Yes. Add @bookingcom to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.