NewGet @bookingcom's full report
instagram analytics
Similar Accounts:
followers
6.81M
impressions
6.14B
likes
1.85M
comments
87.9K
posts
132
engagement
0.0316%
emv
$123M
Average per post
46.5M

Key Metrics

Distributions

Top Content

the craziest travel hack is booking.com
411M
93.2K
4.72K
7mo ago
bookingcom
the craziest travel hack is booking.com
Quick commercial break: traveling with Booking.com is very easy
355M
5.21K
466
8mo ago
bookingcom
Quick commercial break: traveling with Booking.com is very easy
POV: It’s 2026 and you’re traveling… back in time.

Our 2026 Travel Predictions spotlight ‘PastPorts’, the trend using tech + memory to bring nostalgia trips to life.

 Would you recreate a childhood holiday?
251M
18.7K
411
11mo ago
bookingcom
POV: It’s 2026 and you’re traveling… back in time. Our 2026 Travel Predictions spotlight ‘PastPorts’, the trend using tech + memory to bring nostalgia trips to life. Would you recreate a childhood holiday?
102 and 89, still chasing new places. Booking.com makes travel easy.
224M
164K
2.60K
4mo ago
bookingcom
102 and 89, still chasing new places. Booking.com makes travel easy.
From our 2026 Travel Predictions: Shelfie Souvenirs.
Travellers aren’t bringing home keychains anymore, they’re bringing home story-filled pantry staples and design pieces.
223M
7.85K
241
11mo ago
bookingcom
From our 2026 Travel Predictions: Shelfie Souvenirs. Travellers aren’t bringing home keychains anymore, they’re bringing home story-filled pantry staples and design pieces.
When your room comes with a hot tub and waterfall bed, it’s easy to stay in.
206M
13.8K
866
7mo ago
bookingcom
When your room comes with a hot tub and waterfall bed, it’s easy to stay in.
BRB gotta book this cottage mid-hockey game
182M
7.42K
1.20K
9mo ago
bookingcom
BRB gotta book this cottage mid-hockey game
From Venice to the Valley, LA is moving quick. 42% of stays are already snapped up for next year’s big beautiful games.

Availability as of December 4th, 2025. Availability data is subject to change.
181M
3.78K
504
10mo ago
bookingcom
From Venice to the Valley, LA is moving quick. 42% of stays are already snapped up for next year’s big beautiful games. Availability as of December 4th, 2025. Availability data is subject to change.
Just tying up some loose ends before my booking.com holiday ⛱️
172M
19.9K
781
4mo ago
bookingcom
Just tying up some loose ends before my booking.com holiday ⛱️
When Gary (or “your dog”) has Booking.com figured out, you know it’s easy.
167M
47.3K
571
4mo ago
bookingcom
When Gary (or “your dog”) has Booking.com figured out, you know it’s easy.
Feeling rougher than a communal toothbrush? Easily escape the Burn with a spa retreat.
140M
10.8K
794
3mo ago
bookingcom
Feeling rougher than a communal toothbrush? Easily escape the Burn with a spa retreat.
Help me pay back my student loans with balloons for brands. Hope Booking.com liked theirs 🧳🎈
135M
215K
1.47K
4mo ago
bookingcom
Help me pay back my student loans with balloons for brands. Hope Booking.com liked theirs 🧳🎈
Romantasy isn’t just a genre—it’s the next travel movement for 2026✨

71% of travelers would visit a romantasy-inspired destination.

Castles, forests, ancient ruins… the story starts when you arrive.
123M
14.2K
1.30K
10mo ago
bookingcom
Romantasy isn’t just a genre—it’s the next travel movement for 2026✨ 71% of travelers would visit a romantasy-inspired destination. Castles, forests, ancient ruins… the story starts when you arrive.
Travelling with @bookingcom is as easy as 3, 2, 1
122M
22.5K
924
6mo ago
bookingcom
Travelling with @bookingcom is as easy as 3, 2, 1
Easy trip. Difficult jet lag. Questionable solutions.

📍Van der Valk Hotel Amsterdam - Amstel
121M
4.89K
395
5mo ago
bookingcom
Easy trip. Difficult jet lag. Questionable solutions. 📍Van der Valk Hotel Amsterdam - Amstel
It was easy to travel for Olaf, but hard to leave Mossie behind. 

On March 29th, @disneylandparis welcomes everyone to the new World of Frozen at Disney Adventure World!
111M
30.1K
507
7mo ago
bookingcom
It was easy to travel for Olaf, but hard to leave Mossie behind. On March 29th, @disneylandparis welcomes everyone to the new World of Frozen at Disney Adventure World!
99 problems but traveling with 6 kids isn’t one, thanks to @bookingcom
109M
29.2K
845
5mo ago
bookingcom
99 problems but traveling with 6 kids isn’t one, thanks to @bookingcom
I don’t want travel to be easy, but if you want that choose @bookingcom
100M
54.8K
798
7mo ago
bookingcom
I don’t want travel to be easy, but if you want that choose @bookingcom
Always makes it hard for himself🤦🏾‍♂️ #dk_thefirst #DK #AYM
96.5M
47.6K
890
8mo ago
bookingcom
Always makes it hard for himself🤦🏾‍♂️ #dk_thefirst #DK #AYM
Booking.com Booking.stink
93.5M
92.1K
1.02K
7mo ago
bookingcom
Booking.com Booking.stink

Booking.com (@bookingcom) Instagram Stats & Analytics

Booking.com (@bookingcom) has 6.81M Instagram followers with a 0.03% engagement rate over the past 12 months. Across 132 posts, Booking.com received 1.85M total likes and 6.14B impressions, averaging 14.0K likes per post. This page tracks Booking.com's performance metrics, top content, and engagement trends — updated daily. To benchmark @bookingcom against other accounts, use Socialpruf's Instagram competitor analysis tool.

Booking.com (@bookingcom) Instagram Analytics FAQ

How many Instagram followers does Booking.com have?+
Booking.com (@bookingcom) has 6.81M Instagram followers as of November 2026.
What is Booking.com's Instagram engagement rate?+
Booking.com's Instagram engagement rate is 0.03% over the last 12 months, based on 132 posts.
How many likes does Booking.com get on Instagram?+
Booking.com received 1.85M total likes across 132 posts in the last 12 months, averaging 14.0K likes per post.
How many Instagram impressions does Booking.com get?+
Booking.com's Instagram content generated 6.14B total impressions over the last 12 months.
Can I compare Booking.com with other Instagram accounts?+
Yes. Add @bookingcom to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.