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followers
17.5M
impressions
5.17B
likes
217M
comments
2.73M
posts
9.01K
engagement
4.55%
emv
$161M
Average per post
574K
Key Metrics
Impressions
monthly
Distributions
Content
34.0M
18.4K
28
4mo ago
billboard
@ogchaseb turned Austin, TX all the way up. 🔥 #ad See how he got the party started at #SXSW with his set presented by @turbotax.
26.6M
528K
13.6K
1mo ago
billboard
Bailando y feliz salió @shakira de la cancha y del escenario de la gran fiesta de inauguración de la Copa Mundial de la Fifa 2026 en el estadio de México. 🇲🇽🔥🇨🇴
25.9M
443K
5.77K
2mo ago
billboard
Our real life Andy Sachs ✨ Anne Hathaway attends the 2026 #MetGala in style
23.1M
3.80K
27
5mo ago
billboard
@benedictpolizzi surprised some of your favorite stars with @vaselinebrand glowing compliments 🌟 #ad #VaselineGrammys
21.9M
916K
5.12K
6mo ago
billboard
Are you not entertained ✨ LISA looks glam at the #GoldenGlobes 🏆
21.0M
839K
8.84K
3mo ago
billboard
This week’s top 10 on the Global Excl. U.S. chart (dated April 4, 2026). 📈
Tap the link in bio for details.
19.6M
783K
18.8K
3mo ago
billboard
This is how it all begins. 💜 @bts.bighitofficial's "SWIM" debuts at No. 1 on the #Hot100.
The septet's lead single off their comeback album 'ARIRANG' becomes their seventh career leader and first since "My Universe" with Coldplay in 2021. BTS holds the record as the group with the most songs to debut atop the chart with six.
More details on their big @billboardcharts week are at the link in bio.
16.6M
665K
1.40K
9mo ago
billboard
@taylorswift reacts to her historic No. 1 debut on the #Billboard200: "I have 4 million thank yous I want to send to the fans, and 4 million reasons to feel even more proud of this album than I already was." 🏆
More on her historic debut is at the link in bio.
📸: TAS Rights Management
16.5M
1.22M
4.63K
9mo ago
billboard
Jihyo, Nayeon, Momo and Tzuyu of TWICE perform “Strategy” at the Victoria’s Secret Fashion Show 💗
16.4M
654K
6.31K
8mo ago
billboard
Olivia Rodrigo has slammed Donald Trump's administration for using her music without permission.
The controversial clip in question was shared in a joint Instagram post between the White House and Department of Homeland Security. Soundtracked by Rodrigo's "All-American Bitch," the video shows United States ICE officers forcibly tackling, detaining and deporting people.
In the comments, the pop star wrote, "don't ever use my songs to promote your racist, hateful propaganda."
More details at the link in bio.
16.0M
641K
4.92K
2mo ago
billboard
Killin’ it girl! 💛✨ j-hope (and his BTS bandmates) reunite with GloRilla at the 2026 #AMAs
📸: @polkimaging
15.7M
1.13M
13.5K
5mo ago
billboard
@maluma llegó con su nuevo look a la alfombra de #PremioLoNuestro. 👀😍
14.9M
596K
4.17K
3mo ago
billboard
You know how they do 🔥 @bts.bighitofficial’s new music video for “2.0” is here. Whose persona is your fav?
Check it out at the link in bio.
14.4M
2.26K
14
5mo ago
billboard
@benedictpolizzi’s compliments AND skin are smooth thanks to @vaselinebrand 💫 #ad #VaselineGrammys
13.4M
739K
3.34K
7mo ago
billboard
ROSÉ performs “APT.” at the GRAMMY Museum’s intimate Clive Davis Theater in Los Angeles
12.9M
515K
3.01K
6mo ago
billboard
This photo just changed us for good 🩷 LISA and Ariana Grande link up at the #GoldenGlobes
12.8M
512K
2.67K
9mo ago
billboard
Jung Kook is the star of Calvin Klein's latest denim campaign. ❤️
“I know that my fans have been eagerly waiting for this return, and it feels so good to be back in the brand’s iconic denim," he said in a statement. "The energy on Calvin Klein sets is always incredible, and this shoot was no exception – I am excited to see the campaign out in the world."
See more photos from the steamy campaign at the link in bio.
📸: @mertalas
12.6M
235K
931
8mo ago
billboard
Sadie Sink walks her way into Netflix Stranger Things season 5 premiere in Los Angeles at the TCL Chinese Theater 🤍
12.2M
489K
5.88K
3mo ago
billboard
@bts.bighitofficial have done it again. ⭐️💜 The seven-member group have scored their seventh No. 1 #Billboard200 with 'ARIRANG.'
The K-pop band's comeback album debuts with 641,000 equivalent album units earned — the largest week for an album by a group since the chart began measuring by units in December 2014. Of that sum, 532,000 are in pure album sales (purchases of physical and digital albums), landing BTS the biggest sales week for an album by a group in more than a decade.
See all the details at the link in bio.
12.0M
236K
4.65K
5mo ago
billboard
Justin and Hailey Bieber attend the 2026 #Grammys
billboard (@billboard) Instagram Stats & Analytics
billboard (@billboard) has 17.5M Instagram followers with a 4.55% engagement rate over the past 12 months. Across 9.01K posts, billboard received 217M total likes and 2.51B impressions, averaging 24.1K likes per post. This page tracks billboard's performance metrics, top content, and engagement trends — updated daily.
billboard (@billboard) Instagram Analytics FAQ
How many Instagram followers does billboard have?+
billboard (@billboard) has 17.5M Instagram followers as of July 2026.
What is billboard's Instagram engagement rate?+
billboard's Instagram engagement rate is 4.55% over the last 12 months, based on 9.01K posts.
How many likes does billboard get on Instagram?+
billboard received 217M total likes across 9.01K posts in the last 12 months, averaging 24.1K likes per post.
How many Instagram impressions does billboard get?+
billboard's Instagram content generated 2.51B total impressions over the last 12 months.