NewGet @annanewton's full report
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followers
484K
impressions
15.3M
likes
366K
comments
10.9K
posts
168
engagement
1.24%
emv
$410K
Average per post
90.8K

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In September 2023, I started ‘The Wardrobe Edit’ and it’s now the biggest fashion and beauty Substack in the U.K with over 100,000 subscribers and 1 million views every month. 

Can you tell from this video that I just bloomin’ love it? 

In this four-part series I’m breaking down exactly what worked, what didn’t, and the things I’d do differently if I was starting again today.

Got any questions? Pop them below and I’ll get back to you! 

#substack #substacktips
250K
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3mo ago
annanewton
In September 2023, I started ‘The Wardrobe Edit’ and it’s now the biggest fashion and beauty Substack in the U.K with over 100,000 subscribers and 1 million views every month. Can you tell from this video that I just bloomin’ love it? In this four-part series I’m breaking down exactly what worked, what didn’t, and the things I’d do differently if I was starting again today. Got any questions? Pop them below and I’ll get back to you! #substack #substacktips
The video six years in the making 🏡 Had renovation on the brain because we’re finally getting around to doing the rest of the house next year (!!!!) and found these photos on my laptop that we took the day we moved in. Feels like a LIFETIME ago!!! 

#HomeRenovation #kitchensofinstagram
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4mo ago
annanewton
The video six years in the making 🏡 Had renovation on the brain because we’re finally getting around to doing the rest of the house next year (!!!!) and found these photos on my laptop that we took the day we moved in. Feels like a LIFETIME ago!!! #HomeRenovation #kitchensofinstagram
Turns out @troupe was right, black ballet flats make every outfit feel more me. See what else I’ve purchased recently at ‘The Wardrobe Edit’ Substack and comment ‘FLATS’ and I’ll send you the dupes.
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annanewton
Turns out @troupe was right, black ballet flats make every outfit feel more me. See what else I’ve purchased recently at ‘The Wardrobe Edit’ Substack and comment ‘FLATS’ and I’ll send you the dupes.
Still not over it ❤️ #NYC #Travel
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12
12mo ago
annanewton
Still not over it ❤️ #NYC #Travel
Maybe this post will put the rocket up my arse that I so desperately need to start planning the next phase of our renovation?
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3mo ago
annanewton
Maybe this post will put the rocket up my arse that I so desperately need to start planning the next phase of our renovation?
AD | The lightbulb moment that led to my biggest wardrobe clearout EVER! There are over 50+ items on my @vinted right now; it’s the best sale I’ve done, hands down! Find me the at ‘theannaedit’ to give my most-loved multiples a new home.
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1mo ago
annanewton
AD | The lightbulb moment that led to my biggest wardrobe clearout EVER! There are over 50+ items on my @vinted right now; it’s the best sale I’ve done, hands down! Find me the at ‘theannaedit’ to give my most-loved multiples a new home.
My top three makeup discoveries of 2025: 

- @lisaeldridgemakeup Seamless Skin Enhancing Tint (I wear T8) 
- @kjh.brand Nano Brow Set 
- @merit Signature Lip Liner in Beverly Hills
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10mo ago
annanewton
My top three makeup discoveries of 2025: - @lisaeldridgemakeup Seamless Skin Enhancing Tint (I wear T8) - @kjh.brand Nano Brow Set - @merit Signature Lip Liner in Beverly Hills
Grey 🤝 brown 🤝 burgundy. #OOTD
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10mo ago
annanewton
Grey 🤝 brown 🤝 burgundy. #OOTD
The Vinted gods were looking down on me on this day. Steal my search terms: ‘vintage tapestry jacket’, ‘vintage embroidered jacket’ and ‘vintage paisley jacket’.
191K
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1w ago
annanewton
The Vinted gods were looking down on me on this day. Steal my search terms: ‘vintage tapestry jacket’, ‘vintage embroidered jacket’ and ‘vintage paisley jacket’.
AD | Not it taking me 36 years on this planet and a bad case of postpartum hairloss for me to actually take my haircare routine seriously. The new pre-shampoo @olaplex No.3 Plus Complete Hair Treatment makes my hair 3 times softer and 3 times stronger, in just three minutes.
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6mo ago
annanewton
AD | Not it taking me 36 years on this planet and a bad case of postpartum hairloss for me to actually take my haircare routine seriously. The new pre-shampoo @olaplex No.3 Plus Complete Hair Treatment makes my hair 3 times softer and 3 times stronger, in just three minutes.
Everything I bought in New York. Yes I regretted taking just a cabin bag with me. New York *always* requires extra space in the suitcase.
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annanewton
Everything I bought in New York. Yes I regretted taking just a cabin bag with me. New York *always* requires extra space in the suitcase.
I’ll be ready in five: 

- @lisaeldridgemakeup Seamless Skin Enhancing Tint in T8 
- @glossier Stretch Concealer in Light 2 
- @kosas Cloud Set in Breezy 
- @makeupbymario Soft Sculpt Transforming Skin Enhancer in Light/Medium 
- @rhode Pocket Blush in Tan Lines 
- @armanibeauty Eye Tint in 22M
- @rhode Peptide Lip Shape in Lift 
- @summerfridays Lip Butter in Cherry
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10mo ago
annanewton
I’ll be ready in five: - @lisaeldridgemakeup Seamless Skin Enhancing Tint in T8 - @glossier Stretch Concealer in Light 2 - @kosas Cloud Set in Breezy - @makeupbymario Soft Sculpt Transforming Skin Enhancer in Light/Medium - @rhode Pocket Blush in Tan Lines - @armanibeauty Eye Tint in 22M - @rhode Peptide Lip Shape in Lift - @summerfridays Lip Butter in Cherry
AD | The perfect Mother’s Day gift in my eyes? Personalised jewellery and a spa day. @monicavindaer
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8mo ago
annanewton
AD | The perfect Mother’s Day gift in my eyes? Personalised jewellery and a spa day. @monicavindaer
New York GRWM on a grand total of five hours sleep. Shout if you’d like to see that Sephora haul? I went WILD.
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12mo ago
annanewton
New York GRWM on a grand total of five hours sleep. Shout if you’d like to see that Sephora haul? I went WILD.
Keep or return: the summer edition. Full debrief (and more!) unlocked for everyone to read over on ‘The Wardrobe Edit’ Substack. Comment ‘summer’ and I’ll send you the links 🔗
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4mo ago
annanewton
Keep or return: the summer edition. Full debrief (and more!) unlocked for everyone to read over on ‘The Wardrobe Edit’ Substack. Comment ‘summer’ and I’ll send you the links 🔗
A break so good that I forgot my laptop password.
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9mo ago
annanewton
A break so good that I forgot my laptop password.
My long-promised @sephora haul. Don’t judge me 😂
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11mo ago
annanewton
My long-promised @sephora haul. Don’t judge me 😂
Everything I wore in New York. That jacket put in *overtime*.
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11mo ago
annanewton
Everything I wore in New York. That jacket put in *overtime*.
‘The Uniform’™️, as recommended by some of the most fashionable folk I know. Read the full post, ‘24 *Very* Stylist Substack Writers On What They Do When They Have No Idea What To Wear’ over on The Wardrobe Edit.
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‘The Uniform’™️, as recommended by some of the most fashionable folk I know. Read the full post, ‘24 *Very* Stylist Substack Writers On What They Do When They Have No Idea What To Wear’ over on The Wardrobe Edit.
The M&S Speckled Egg Cookie recipe that I reckon is better than the real thing. 

INGREDIENTS:
175g unsalted butter 
150g dark brown sugar 
150g granulated sugar 
2 large eggs 
1 tsp vanilla extract 
350g plain flour 
1tsp bicarbonate of soda 
A sprinkle of salt 
60g cornflakes (don’t get the healthy ones like me!! The normal ones are better!)
100g white chocolate 
3 bags of M&S speckled eggs or 256g bag of mini eggs (keep them in the bag to crush them with a rolling pin) 

Cream together the butter and sugar. 
Add the eggs and vanilla extract and mix. 
Add the flour, bicarb and salt and mix until just incorporated. 
Crush the cornflakes and speckled eggs/mini eggs and add to the mixture with chopped white chocolate. 
Portion out into 20-ish balls - a cookie scoop is best. Put in the freezer for at least 2 hours, overnight is best.
Bake at 180℃ (fan oven) for 10-12 minutes, turning halfway through and allow to cool on the baking sheet. 

#MSCookie #SpeckledEggCookies #CookieRecipe
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6mo ago
annanewton
The M&S Speckled Egg Cookie recipe that I reckon is better than the real thing. INGREDIENTS: 175g unsalted butter 150g dark brown sugar 150g granulated sugar 2 large eggs 1 tsp vanilla extract 350g plain flour 1tsp bicarbonate of soda A sprinkle of salt 60g cornflakes (don’t get the healthy ones like me!! The normal ones are better!) 100g white chocolate 3 bags of M&S speckled eggs or 256g bag of mini eggs (keep them in the bag to crush them with a rolling pin) Cream together the butter and sugar. Add the eggs and vanilla extract and mix. Add the flour, bicarb and salt and mix until just incorporated. Crush the cornflakes and speckled eggs/mini eggs and add to the mixture with chopped white chocolate. Portion out into 20-ish balls - a cookie scoop is best. Put in the freezer for at least 2 hours, overnight is best. Bake at 180℃ (fan oven) for 10-12 minutes, turning halfway through and allow to cool on the baking sheet. #MSCookie #SpeckledEggCookies #CookieRecipe

Anna Newton (@annanewton) Instagram Stats & Analytics

Anna Newton (@annanewton) has 484K Instagram followers with a 1.24% engagement rate over the past 12 months. Across 168 posts, Anna Newton received 366K total likes and 15.3M impressions, averaging 2.18K likes per post. This page tracks Anna Newton's performance metrics, top content, and engagement trends — updated daily. To benchmark @annanewton against other accounts, use Socialpruf's Instagram competitor analysis tool.

Anna Newton (@annanewton) Instagram Analytics FAQ

How many Instagram followers does Anna Newton have?+
Anna Newton (@annanewton) has 484K Instagram followers as of October 2026.
What is Anna Newton's Instagram engagement rate?+
Anna Newton's Instagram engagement rate is 1.24% over the last 12 months, based on 168 posts.
How many likes does Anna Newton get on Instagram?+
Anna Newton received 366K total likes across 168 posts in the last 12 months, averaging 2.18K likes per post.
How many Instagram impressions does Anna Newton get?+
Anna Newton's Instagram content generated 15.3M total impressions over the last 12 months.
Can I compare Anna Newton with other Instagram accounts?+
Yes. Add @annanewton to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.