NewGet @annanewton's full report
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followers
484K
impressions
14.3M
likes
344K
comments
11.0K
posts
161
engagement
1.27%
emv
$386K
Average per post
89.0K

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In September 2023, I started ‘The Wardrobe Edit’ and it’s now the biggest fashion and beauty Substack in the U.K with over 100,000 subscribers and 1 million views every month. 

Can you tell from this video that I just bloomin’ love it? 

In this four-part series I’m breaking down exactly what worked, what didn’t, and the things I’d do differently if I was starting again today.

Got any questions? Pop them below and I’ll get back to you! 

#substack #substacktips
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annanewton
In September 2023, I started ‘The Wardrobe Edit’ and it’s now the biggest fashion and beauty Substack in the U.K with over 100,000 subscribers and 1 million views every month. Can you tell from this video that I just bloomin’ love it? In this four-part series I’m breaking down exactly what worked, what didn’t, and the things I’d do differently if I was starting again today. Got any questions? Pop them below and I’ll get back to you! #substack #substacktips
The video six years in the making 🏡 Had renovation on the brain because we’re finally getting around to doing the rest of the house next year (!!!!) and found these photos on my laptop that we took the day we moved in. Feels like a LIFETIME ago!!! 

#HomeRenovation #kitchensofinstagram
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The video six years in the making 🏡 Had renovation on the brain because we’re finally getting around to doing the rest of the house next year (!!!!) and found these photos on my laptop that we took the day we moved in. Feels like a LIFETIME ago!!! #HomeRenovation #kitchensofinstagram
Turns out @troupe was right, black ballet flats make every outfit feel more me. See what else I’ve purchased recently at ‘The Wardrobe Edit’ Substack and comment ‘FLATS’ and I’ll send you the dupes.
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Turns out @troupe was right, black ballet flats make every outfit feel more me. See what else I’ve purchased recently at ‘The Wardrobe Edit’ Substack and comment ‘FLATS’ and I’ll send you the dupes.
AD | The lightbulb moment that led to my biggest wardrobe clearout EVER! There are over 50+ items on my @vinted right now; it’s the best sale I’ve done, hands down! Find me the at ‘theannaedit’ to give my most-loved multiples a new home.
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AD | The lightbulb moment that led to my biggest wardrobe clearout EVER! There are over 50+ items on my @vinted right now; it’s the best sale I’ve done, hands down! Find me the at ‘theannaedit’ to give my most-loved multiples a new home.
Maybe this post will put the rocket up my arse that I so desperately need to start planning the next phase of our renovation?
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Maybe this post will put the rocket up my arse that I so desperately need to start planning the next phase of our renovation?
My top three makeup discoveries of 2025: 

- @lisaeldridgemakeup Seamless Skin Enhancing Tint (I wear T8) 
- @kjh.brand Nano Brow Set 
- @merit Signature Lip Liner in Beverly Hills
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My top three makeup discoveries of 2025: - @lisaeldridgemakeup Seamless Skin Enhancing Tint (I wear T8) - @kjh.brand Nano Brow Set - @merit Signature Lip Liner in Beverly Hills
The Vinted gods were looking down on me on this day. Steal my search terms: ‘vintage tapestry jacket’, ‘vintage embroidered jacket’ and ‘vintage paisley jacket’.
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The Vinted gods were looking down on me on this day. Steal my search terms: ‘vintage tapestry jacket’, ‘vintage embroidered jacket’ and ‘vintage paisley jacket’.
Grey 🤝 brown 🤝 burgundy. #OOTD
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annanewton
Grey 🤝 brown 🤝 burgundy. #OOTD
AD | Not it taking me 36 years on this planet and a bad case of postpartum hairloss for me to actually take my haircare routine seriously. The new pre-shampoo @olaplex No.3 Plus Complete Hair Treatment makes my hair 3 times softer and 3 times stronger, in just three minutes.
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AD | Not it taking me 36 years on this planet and a bad case of postpartum hairloss for me to actually take my haircare routine seriously. The new pre-shampoo @olaplex No.3 Plus Complete Hair Treatment makes my hair 3 times softer and 3 times stronger, in just three minutes.
Everything I bought in New York. Yes I regretted taking just a cabin bag with me. New York *always* requires extra space in the suitcase.
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Everything I bought in New York. Yes I regretted taking just a cabin bag with me. New York *always* requires extra space in the suitcase.
“Not right now honey, Mummy’s making beaded keychains with her Etsy supplies.”
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“Not right now honey, Mummy’s making beaded keychains with her Etsy supplies.”
I’ll be ready in five: 

- @lisaeldridgemakeup Seamless Skin Enhancing Tint in T8 
- @glossier Stretch Concealer in Light 2 
- @kosas Cloud Set in Breezy 
- @makeupbymario Soft Sculpt Transforming Skin Enhancer in Light/Medium 
- @rhode Pocket Blush in Tan Lines 
- @armanibeauty Eye Tint in 22M
- @rhode Peptide Lip Shape in Lift 
- @summerfridays Lip Butter in Cherry
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I’ll be ready in five: - @lisaeldridgemakeup Seamless Skin Enhancing Tint in T8 - @glossier Stretch Concealer in Light 2 - @kosas Cloud Set in Breezy - @makeupbymario Soft Sculpt Transforming Skin Enhancer in Light/Medium - @rhode Pocket Blush in Tan Lines - @armanibeauty Eye Tint in 22M - @rhode Peptide Lip Shape in Lift - @summerfridays Lip Butter in Cherry
AD | The perfect Mother’s Day gift in my eyes? Personalised jewellery and a spa day. @monicavindaer
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AD | The perfect Mother’s Day gift in my eyes? Personalised jewellery and a spa day. @monicavindaer
Keep or return: the summer edition. Full debrief (and more!) unlocked for everyone to read over on ‘The Wardrobe Edit’ Substack. Comment ‘summer’ and I’ll send you the links 🔗
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Keep or return: the summer edition. Full debrief (and more!) unlocked for everyone to read over on ‘The Wardrobe Edit’ Substack. Comment ‘summer’ and I’ll send you the links 🔗
A break so good that I forgot my laptop password.
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A break so good that I forgot my laptop password.
‘The Uniform’™️, as recommended by some of the most fashionable folk I know. Read the full post, ‘24 *Very* Stylist Substack Writers On What They Do When They Have No Idea What To Wear’ over on The Wardrobe Edit.
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‘The Uniform’™️, as recommended by some of the most fashionable folk I know. Read the full post, ‘24 *Very* Stylist Substack Writers On What They Do When They Have No Idea What To Wear’ over on The Wardrobe Edit.
The M&S Speckled Egg Cookie recipe that I reckon is better than the real thing. 

INGREDIENTS:
175g unsalted butter 
150g dark brown sugar 
150g granulated sugar 
2 large eggs 
1 tsp vanilla extract 
350g plain flour 
1tsp bicarbonate of soda 
A sprinkle of salt 
60g cornflakes (don’t get the healthy ones like me!! The normal ones are better!)
100g white chocolate 
3 bags of M&S speckled eggs or 256g bag of mini eggs (keep them in the bag to crush them with a rolling pin) 

Cream together the butter and sugar. 
Add the eggs and vanilla extract and mix. 
Add the flour, bicarb and salt and mix until just incorporated. 
Crush the cornflakes and speckled eggs/mini eggs and add to the mixture with chopped white chocolate. 
Portion out into 20-ish balls - a cookie scoop is best. Put in the freezer for at least 2 hours, overnight is best.
Bake at 180℃ (fan oven) for 10-12 minutes, turning halfway through and allow to cool on the baking sheet. 

#MSCookie #SpeckledEggCookies #CookieRecipe
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The M&S Speckled Egg Cookie recipe that I reckon is better than the real thing. INGREDIENTS: 175g unsalted butter 150g dark brown sugar 150g granulated sugar 2 large eggs 1 tsp vanilla extract 350g plain flour 1tsp bicarbonate of soda A sprinkle of salt 60g cornflakes (don’t get the healthy ones like me!! The normal ones are better!) 100g white chocolate 3 bags of M&S speckled eggs or 256g bag of mini eggs (keep them in the bag to crush them with a rolling pin) Cream together the butter and sugar. Add the eggs and vanilla extract and mix. Add the flour, bicarb and salt and mix until just incorporated. Crush the cornflakes and speckled eggs/mini eggs and add to the mixture with chopped white chocolate. Portion out into 20-ish balls - a cookie scoop is best. Put in the freezer for at least 2 hours, overnight is best. Bake at 180℃ (fan oven) for 10-12 minutes, turning halfway through and allow to cool on the baking sheet. #MSCookie #SpeckledEggCookies #CookieRecipe
Two very wonderful things: this outfit and Isle of Wight tomatoes.
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Two very wonderful things: this outfit and Isle of Wight tomatoes.
The search term you need to find a £400-looking suede jacket for £40. I mean look at this!!! It gives vintage Armani, right? Put this search term into @vinted and thank me later.
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The search term you need to find a £400-looking suede jacket for £40. I mean look at this!!! It gives vintage Armani, right? Put this search term into @vinted and thank me later.
Giving the heatwave a solid 10/10 so far 🏡
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Giving the heatwave a solid 10/10 so far 🏡

Anna Newton (@annanewton) Instagram Stats & Analytics

Anna Newton (@annanewton) has 484K Instagram followers with a 1.27% engagement rate over the past 12 months. Across 161 posts, Anna Newton received 344K total likes and 14.3M impressions, averaging 2.13K likes per post. This page tracks Anna Newton's performance metrics, top content, and engagement trends — updated daily. To benchmark @annanewton against other accounts, use Socialpruf's Instagram competitor analysis tool.

Anna Newton (@annanewton) Instagram Analytics FAQ

How many Instagram followers does Anna Newton have?+
Anna Newton (@annanewton) has 484K Instagram followers as of November 2026.
What is Anna Newton's Instagram engagement rate?+
Anna Newton's Instagram engagement rate is 1.27% over the last 12 months, based on 161 posts.
How many likes does Anna Newton get on Instagram?+
Anna Newton received 344K total likes across 161 posts in the last 12 months, averaging 2.13K likes per post.
How many Instagram impressions does Anna Newton get?+
Anna Newton's Instagram content generated 14.3M total impressions over the last 12 months.
Can I compare Anna Newton with other Instagram accounts?+
Yes. Add @annanewton to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.