NewGet @amazon's full report
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followers
6.84M
impressions
509M
likes
6.83M
comments
293K
posts
797
engagement
1.25%
emv
$12.3M
Average per post
639K
Key Metrics
Impressions
monthly
Distributions
Content
40.8M
587K
4.00K
8mo ago
amazon
This year for the Big Game, Chris Hemsworth let his imagination run a little too wild.
35.1M
1.77K
169
5mo ago
amazon
Avo toast, thick or thin? 🍞🥑 Find your perfect slice at the link in bio #AmazonFinds
🎥: @dannikafaith
27.9M
299K
939
8mo ago
amazon
2.8.26
25.2M
774K
7.57K
1mo ago
amazon
Fake dating. Real chemistry. The Love Hypothesis premieres September 23.
23.0M
2.15K
146
9mo ago
amazon
Kick off your healthy habits 💫 Shop these meal prep faves at the link in bio #AmazonFinds
🎥: @sam.shan.shops
12.1M
484K
844
4mo ago
amazon
The official #SpiderManBrandNewDay Prime Early Screening poster is here 🕷️ US Prime members can see it first at early access screenings exclusively in theaters July 29, with tickets available only on Fandango. Learn more at the link in bio.
8.79M
1.08K
101
1d ago
amazon
Fall’s biggest blowout is here. Prime Big Deal Days start Tuesday October 6-7 with up to 50% off select deals 🍂 Shop early deals now at the link in bio #AmazonFinds #AmazonBeauty
7.31M
3.06K
134
9mo ago
amazon
Cozy season = soup season 🍲 Get these Souper Cubes freezer molds at the link in bio #AmazonFinds
🎥: @tiffany_williamson
7.27M
139K
629
12mo ago
amazon
From buckwheat pancakes to school supplies pickup (sorry, Lucky), Alexa+ is @naraaziza’s secret ingredient ✨ #AlexaPlus #AlexaHome
7.20M
851
107
5mo ago
amazon
For kids who love to tinker 🔧 Built for busy hands at the link in bio #AmazonFinds
🎥: @heybrittinirae
6.62M
117K
480
4mo ago
amazon
Your new obsession, the cast of #OffCampus, don’t say we didn’t warn you.
5.88M
27.2K
331
3mo ago
amazon
Sometimes the only quiet moment I get is at the end of the day…and lately I’ve been using that time to look into getting a new car. I didn’t realize you can actually shop for a car with @amazon Autos!
It’s more convenient…and a lot more doable on my schedule. #AmazonAutos #AmazonPartner
5.81M
232K
645
12mo ago
amazon
Like a handprint on my heart.
Prime members are the first to see Wicked: For Good November 17! Prime Early Screening tickets on sale in 3 days.
5.23M
1.18K
115
9mo ago
amazon
Why would you need delivery when you can get everything you need for pizza night in one place? 🍕 Shop pizza night essentials at the link in bio #AmazonFinds
🎥: @brookes_buys
5.13M
260K
3.86K
2mo ago
amazon
Welcome to a future we no longer control. Blade Runner 2099, a new series, premieres November 25 on Prime Video.
5.07M
2.17K
115
5mo ago
amazon
A classic for a reason 🧊 Press, squeeze, repeat at the link in bio #AmazonFinds
5.07M
1.69K
177
4mo ago
amazon
From craving to cone, all summer long 🍦 Bring soft serve home at the link in bio #AmazonFinds
🎥: @dannikafaith
![[CLOSED] Today's Big Deal Drop is coming in hot 🔥 and so is your chance to win a free kitchen appliance. #Ad
Step up, Prime Day Investigators 🕵️:
💫 Follow @amazon and @amazonhome
💖 Like this post
💬 Leave your guess in the comments
We are are dropping a new clue every day, so come back for more 🎤
Giveaway ends 06/24/2026 AT 11:59PM PT. No purchase necessary. One winner will be selected at random and contacted via DM by @amazon. Must be 18+ and a U.S. resident. Visit the link in bio for official rules. Sponsored by amazon.](https://cdn.socialpruf.com/instagram/thumbnails/3926409399493037391_845447128?optimizer=image&width=512)
4.96M
1.51K
872
3mo ago
amazon
[CLOSED] Today's Big Deal Drop is coming in hot 🔥 and so is your chance to win a free kitchen appliance. #Ad
Step up, Prime Day Investigators 🕵️:
💫 Follow @amazon and @amazonhome
💖 Like this post
💬 Leave your guess in the comments
We are are dropping a new clue every day, so come back for more 🎤
Giveaway ends 06/24/2026 AT 11:59PM PT. No purchase necessary. One winner will be selected at random and contacted via DM by @amazon. Must be 18+ and a U.S. resident. Visit the link in bio for official rules. Sponsored by amazon.
4.75M
938
100
3mo ago
amazon
Prime Day is coming June 23-26, and so is Today’s Big Deal Drop 🎉#Ad Your new favorite host, Owen Thiele, will be here every day to give a clue about a product you can find on Amazon. Your job is to guess in the comments. One person will win. Come back daily, that lucky person could be you 😉
![[CLOSED] Today’s Big Deal Drop is live 🚨 That means someone has a chance to win a free travel must-have this Prime Day. #Ad Might as well be you 👀
How to play:
💫 Follow @amazon
💖 Like this post
💬 Leave your guess in the comments
Come back tomorrow for another chance to win 🎉
Giveaway ends 06/23/2026 AT 11:59:59 PM PT. No purchase necessary. One winner will be selected at random and contacted via DM by @amazon. Must be 18+ and a U.S. resident. Visit the link in bio for official rules. Sponsored by amazon.](https://cdn.socialpruf.com/instagram/thumbnails/3925926755478686701_845447128?optimizer=image&width=512)
4.66M
1.08K
588
3mo ago
amazon
[CLOSED] Today’s Big Deal Drop is live 🚨 That means someone has a chance to win a free travel must-have this Prime Day. #Ad Might as well be you 👀
How to play:
💫 Follow @amazon
💖 Like this post
💬 Leave your guess in the comments
Come back tomorrow for another chance to win 🎉
Giveaway ends 06/23/2026 AT 11:59:59 PM PT. No purchase necessary. One winner will be selected at random and contacted via DM by @amazon. Must be 18+ and a U.S. resident. Visit the link in bio for official rules. Sponsored by amazon.
Amazon (@amazon) Instagram Stats & Analytics
Amazon (@amazon) has 6.84M Instagram followers with a 1.25% engagement rate over the past 12 months. Across 797 posts, Amazon received 6.83M total likes and 509M impressions, averaging 8.56K likes per post. This page tracks Amazon's performance metrics, top content, and engagement trends — updated daily. To benchmark @amazon against other accounts, use Socialpruf's Instagram competitor analysis tool.
Amazon (@amazon) Instagram Analytics FAQ
How many Instagram followers does Amazon have?+
Amazon (@amazon) has 6.84M Instagram followers as of October 2026.
What is Amazon's Instagram engagement rate?+
Amazon's Instagram engagement rate is 1.25% over the last 12 months, based on 797 posts.
How many likes does Amazon get on Instagram?+
Amazon received 6.83M total likes across 797 posts in the last 12 months, averaging 8.56K likes per post.
How many Instagram impressions does Amazon get?+
Amazon's Instagram content generated 509M total impressions over the last 12 months.
Can I compare Amazon with other Instagram accounts?+
Yes. Add @amazon to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.