NewGet @amazon's full report
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followers
6.97M
impressions
515M
likes
6.28M
comments
316K
posts
788
engagement
1.16%
emv
$12.3M
Average per post
653K
Key Metrics
Impressions
monthly
Distributions
Content
40.9M
587K
3.95K
9mo ago
amazon
This year for the Big Game, Chris Hemsworth let his imagination run a little too wild.
35.1M
1.77K
170
6mo ago
amazon
Avo toast, thick or thin? 🍞🥑 Find your perfect slice at the link in bio #AmazonFinds
🎥: @dannikafaith
28.0M
299K
888
9mo ago
amazon
2.8.26
25.6M
783K
7.64K
2mo ago
amazon
Fake dating. Real chemistry. The Love Hypothesis premieres September 23.
23.0M
2.14K
146
10mo ago
amazon
Kick off your healthy habits 💫 Shop these meal prep faves at the link in bio #AmazonFinds
🎥: @sam.shan.shops
12.1M
483K
840
5mo ago
amazon
The official #SpiderManBrandNewDay Prime Early Screening poster is here 🕷️ US Prime members can see it first at early access screenings exclusively in theaters July 29, with tickets available only on Fandango. Learn more at the link in bio.
9.92M
1.39K
147
1mo ago
amazon
Fall’s biggest blowout is here. Prime Big Deal Days start Tuesday October 6-7 with up to 50% off select deals 🍂 Shop early deals now at the link in bio #AmazonFinds #AmazonBeauty
9.38M
3.21K
77
1mo ago
amazon
Prime Big Deal Days are cleared for liftoff tomorrow with up to 50% off select deals 🚀 Shop @LEGO and more as we launch into deal mode at the link in bio #AmazonFinds
8.58M
2.10K
129
1mo ago
amazon
You’ll find me here ‘cause it’s Prime Big Deal Days. Shop now with new deals every day. #ad
7.31M
3.06K
134
10mo ago
amazon
Cozy season = soup season 🍲 Get these Souper Cubes freezer molds at the link in bio #AmazonFinds
🎥: @tiffany_williamson
7.20M
851
107
6mo ago
amazon
For kids who love to tinker 🔧 Built for busy hands at the link in bio #AmazonFinds
🎥: @heybrittinirae
6.62M
116K
481
6mo ago
amazon
Your new obsession, the cast of #OffCampus, don’t say we didn’t warn you.
5.89M
27.3K
330
4mo ago
amazon
Sometimes the only quiet moment I get is at the end of the day…and lately I’ve been using that time to look into getting a new car. I didn’t realize you can actually shop for a car with @amazon Autos!
It’s more convenient…and a lot more doable on my schedule. #AmazonAutos #AmazonPartner
5.55M
270K
4.03K
3mo ago
amazon
Welcome to a future we no longer control. Blade Runner 2099, a new series, premieres November 25 on Prime Video.
5.23M
1.18K
115
10mo ago
amazon
Why would you need delivery when you can get everything you need for pizza night in one place? 🍕 Shop pizza night essentials at the link in bio #AmazonFinds
🎥: @brookes_buys
5.07M
2.17K
114
7mo ago
amazon
A classic for a reason 🧊 Press, squeeze, repeat at the link in bio #AmazonFinds
5.07M
1.69K
176
5mo ago
amazon
From craving to cone, all summer long 🍦 Bring soft serve home at the link in bio #AmazonFinds
🎥: @dannikafaith
![[CLOSED] Today's Big Deal Drop is coming in hot 🔥 and so is your chance to win a free kitchen appliance. #Ad
Step up, Prime Day Investigators 🕵️:
💫 Follow @amazon and @amazonhome
💖 Like this post
💬 Leave your guess in the comments
We are are dropping a new clue every day, so come back for more 🎤
Giveaway ends 06/24/2026 AT 11:59PM PT. No purchase necessary. One winner will be selected at random and contacted via DM by @amazon. Must be 18+ and a U.S. resident. Visit the link in bio for official rules. Sponsored by amazon.](https://cdn.socialpruf.com/instagram/thumbnails/3926409399493037391_845447128?optimizer=image&width=512)
4.96M
1.51K
872
4mo ago
amazon
[CLOSED] Today's Big Deal Drop is coming in hot 🔥 and so is your chance to win a free kitchen appliance. #Ad
Step up, Prime Day Investigators 🕵️:
💫 Follow @amazon and @amazonhome
💖 Like this post
💬 Leave your guess in the comments
We are are dropping a new clue every day, so come back for more 🎤
Giveaway ends 06/24/2026 AT 11:59PM PT. No purchase necessary. One winner will be selected at random and contacted via DM by @amazon. Must be 18+ and a U.S. resident. Visit the link in bio for official rules. Sponsored by amazon.
4.75M
942
101
4mo ago
amazon
Prime Day is coming June 23-26, and so is Today’s Big Deal Drop 🎉#Ad Your new favorite host, Owen Thiele, will be here every day to give a clue about a product you can find on Amazon. Your job is to guess in the comments. One person will win. Come back daily, that lucky person could be you 😉
![[CLOSED] Today’s Big Deal Drop is live 🚨 That means someone has a chance to win a free travel must-have this Prime Day. #Ad Might as well be you 👀
How to play:
💫 Follow @amazon
💖 Like this post
💬 Leave your guess in the comments
Come back tomorrow for another chance to win 🎉
Giveaway ends 06/23/2026 AT 11:59:59 PM PT. No purchase necessary. One winner will be selected at random and contacted via DM by @amazon. Must be 18+ and a U.S. resident. Visit the link in bio for official rules. Sponsored by amazon.](https://cdn.socialpruf.com/instagram/thumbnails/3925926755478686701_845447128?optimizer=image&width=512)
4.66M
1.08K
588
4mo ago
amazon
[CLOSED] Today’s Big Deal Drop is live 🚨 That means someone has a chance to win a free travel must-have this Prime Day. #Ad Might as well be you 👀
How to play:
💫 Follow @amazon
💖 Like this post
💬 Leave your guess in the comments
Come back tomorrow for another chance to win 🎉
Giveaway ends 06/23/2026 AT 11:59:59 PM PT. No purchase necessary. One winner will be selected at random and contacted via DM by @amazon. Must be 18+ and a U.S. resident. Visit the link in bio for official rules. Sponsored by amazon.
Amazon (@amazon) Instagram Stats & Analytics
Amazon (@amazon) has 6.97M Instagram followers with a 1.16% engagement rate over the past 12 months. Across 788 posts, Amazon received 6.28M total likes and 515M impressions, averaging 7.97K likes per post. This page tracks Amazon's performance metrics, top content, and engagement trends — updated daily. To benchmark @amazon against other accounts, use Socialpruf's Instagram competitor analysis tool.
Amazon (@amazon) Instagram Analytics FAQ
How many Instagram followers does Amazon have?+
Amazon (@amazon) has 6.97M Instagram followers as of November 2026.
What is Amazon's Instagram engagement rate?+
Amazon's Instagram engagement rate is 1.16% over the last 12 months, based on 788 posts.
How many likes does Amazon get on Instagram?+
Amazon received 6.28M total likes across 788 posts in the last 12 months, averaging 7.97K likes per post.
How many Instagram impressions does Amazon get?+
Amazon's Instagram content generated 515M total impressions over the last 12 months.
Can I compare Amazon with other Instagram accounts?+
Yes. Add @amazon to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.