What’s trending right now
The four largest stories on Socialpruf’s current trending board.
Harry Kane’s Ballon d’Or night became a 2.9B-view event
Harry Kane’s 2026 Ballon d’Or win generated 2.9 billion views across the Socialpruf topic, as he beat Mbappé by 28 points to become the first English winner since 2001.
433’s Instagram clip of Kane bringing the trophy home reached 92.0 million views and 5.2 million likes, while Céline Dept’s red-carpet post added 70.2 million views. UEFA’s winner announcement drew 62.0 million and Fabrizio Romano’s top-10 reveal 47.9 million. Alexia Putellas’s third women’s award, Unai Simón’s goalkeeper prize and the rankings each got their own posts, so the ceremony kept producing separate moments rather than one recap.
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Heidi Klum’s severed-hand costume turned a party into 951M views
Heidi Klum’s annual NYC Halloween party generated 950.9 million views across the Socialpruf topic after she arrived as a giant severed replica of her own left hand.
CBS News’ TikTok of the arrival reached 64.1 million views and 6.8 million likes, and The Hollywood Reporter’s Instagram clip added 38.9 million views. The costume had been teased for a week: PopCrave’s post on Klum’s final clue drew 10.1 million views on X on October 30, so the reveal landed as the payoff to a story audiences were already following.
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Delena’s Rare Beauty reunion drew 1.2B views
Selena Gomez and Demi Lovato’s Rare Beauty blush bundle collected 1.2 billion views across the Socialpruf topic after the pair recreated their Princess Protection Program poster.
Gomez’s Instagram post reached 206.3 million views and 8.3 million likes. Rare Beauty’s own vlog post earned 103.4 million views and 8.7 million likes, more likes than Gomez’s post on half the views, and its TikTok added 14.2 million views and 4.0 million likes. Nostalgia carried the product launch: the campaign led with the reunion and let the blush bundle follow.
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Milwaukee’s first World Series title reached 291M views, one clip at a time
Milwaukee’s first-ever World Series win over Tampa Bay generated 291.3 million views across the Socialpruf topic, driven by Cooper Pratt’s extra-inning homer, Aaron Ashby’s 18 scoreless innings and MVP William Contreras.
Unlike the week’s entertainment stories, no single clip broke out. The most-viewed Brewers posts were MLB’s X post on Pratt’s homer at 2.9 million views and the Brewers’ Instagram interview with Pratt at 2.4 million. The total came from a long tail of play, reaction and celebration clips from MLB and the club rather than one viral post.
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Most viral content this week
The five most-viewed posts in the current seven-day table, ranked only by views.
Cristiano Ronaldo452.4M views
Selena Gomez206.1M views
Lamine Yamal189.8M views
Cristiano Ronaldo162.1M views
Instagram157.4M views| Rank | Account | Platform | Views | Likes | Comments | |
|---|---|---|---|---|---|---|
| #1 | Cristiano Ronaldo | 452,390,600 | 18,095,624 | 729,500 | | |
| #2 | Selena Gomez | 206,143,575 | 8,245,743 | 87,007 | | |
| #3 | Lamine Yamal | 189,849,400 | 7,593,976 | 56,845 | | |
| #4 | Cristiano Ronaldo | 162,146,950 | 6,485,878 | 55,568 | | |
| #5 | 157,387,306 | 974,427 | 8,541 | |
Brand moves
The leaders in Socialpruf’s rolling 90-day sponsorship dataset: creator breadth, post volume and posts beating the creator’s normal likes.
DraftKings built the broadest creator network in this week’s brand view, working with 112 creators across 1,489 sponsored posts and reaching more than 193.0 million views.
CboysTV, Fore Play Golf, Shawn Ryan Show and Barstool Sports were among the most active partners. Video carried the reach: YouTube posts generated 74.4 million views and 152 of the 265 posts that beat their creators’ usual likes, while X added 67.3 million views across 659 posts. One Fore Play Golf post earned 776 times its creator’s usual likes.
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SeatGeek’s creator campaign produced 347 sponsored posts from 39 creators, generating more than 83.0 million views and 1.39 million likes across the rolling partnership window.
Druski, Sturniolo Triplets, FaZe Rug and Bob Does Sports were among the leading partners. The campaign was almost entirely YouTube: 336 of the 347 posts ran there, producing 81.7 million views, and all 132 posts that beat their creators’ usual likes were on the platform.
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Chevrolet’s sponsored posts beat their creators’ usual likes 73 times out of 276, across 12 creators and more than 33.7 million views.
Barstool Sports, Fore Play and Jon Gruden were among the most active partners. Instagram supplied 27.0 million of the views from 126 posts, while TikTok accounted for 37 of the 73 posts that outperformed their creators’ normal likes.
See Chevrolet partnerships
