What’s trending right now
The four largest stories on Socialpruf’s current trending board.
Two midterm wins generated 1.26B views
Coverage of Abdul El-Sayed’s Michigan Senate win and Keisha Lance Bottoms’ election as Georgia’s governor generated 1.26 billion views across Socialpruf’s data, as Democrats won control of the House and Senate in the 2026 midterms.
El-Sayed’s win drew 776.7 million views, led by a 36.4 million-view clip of his ‘JD, habibi’ line, and Bottoms’ drew 485.1 million, including 52.1 million for The Shade Room’s announcement. The wider conversation about control of Congress drew a further 551.3 million views, and posts about Democratic wins in the Texas governor and Senate races 309.6 million.
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Netflix’s Stranger Things prequel teaser drew 166M views
Netflix released the first teaser for Other Worlds: A Stranger Things Adventure, a prequel series set before Hawkins in Marion and arriving in 2028, and the topic generated 166.4 million views across Socialpruf’s data.
The launch was coordinated to the second: the Stranger Things Instagram account, Netflix’s TikTok and X accounts and Netflix Canada all posted the ‘Before Hawkins, there was Marion’ teaser at 14:00 UTC on November 6. Those four posts alone reached 62.6 million views. The TikTok version earned 2.1 million likes on 14.4 million views, more than the Instagram original’s 1.2 million likes on 19.8 million, and Netflix Brasil’s Portuguese cut added 6.8 million.
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Marathon Sunday turned New York into a 117M-view feed
Runners and spectators shared the New York City Marathon across 224 posts and 117 million views, from crowds cheering across the five boroughs to Mayor Zohran Mamdani handing out water.
The most-shared moments were small ones. A runner’s POV of stopping at mile 20 for a chopped cheese reached 1.4 million views, and New York Magazine’s gallery of the city cheering on runners drew 1.3 million. A creator led the topic rather than a publisher: Allison Kuch’s posts led all accounts with 20.4 million views, ahead of Pubity at 14.6 million and CNN at 8.6 million.
See more on Socialpruf Discover
Starbucks’ holiday cups kicked off the seasonal drinks cycle
Starbucks brought back its holiday cups on November 5 with a first-ever holiday pup cup and a Tiramisu Velvet drink, and creators followed with iced sugar cookie lattes, peppermint mochas and other chains’ November lineups.
Starbucks built the launch up over several days. Its TikTok announcing ‘the holidays are here’ reached 190.7 million views on November 2, second among the week’s most-viewed posts, and its Instagram peppermint mocha teaser the night before launch drew 6.1 million. Complex’s post on the dog-sized red cup added 1.4 million. Katie Feeney’s ‘iced sugar cookie latte loading’ TikTok earned 203,827 likes on 1.2 million views, a far higher like rate than the brand’s own posts.
See more on Socialpruf Discover
Most viral content this week
The five most-viewed posts in the current seven-day table, ranked only by views.
Cristiano Ronaldo547M views
Starbucks190.7M views
Ariana Grande187.1M views
Charles Leclerc186.4M views
Cristiano Ronaldo147.1M views| Rank | Account | Platform | Views | Likes | Comments | |
|---|---|---|---|---|---|---|
| #1 | Cristiano Ronaldo | 546,953,632 | 37,305,227 | 3,713,851 | | |
| #2 | Starbucks | Tiktok | 190,683,242 | 250,380 | Off | |
| #3 | Ariana Grande | 187,111,400 | 7,484,456 | 94 | | |
| #4 | Charles Leclerc | 186,353,525 | 7,454,141 | 82,329 | | |
| #5 | Cristiano Ronaldo | 147,145,725 | 5,885,829 | 63,007 | |
Brand moves
The leaders in Socialpruf’s rolling 90-day sponsorship dataset: creator breadth, post volume and posts beating the creator’s normal likes.
L’Oréal Paris ran one of the broadest creator programs in this week’s brand view, working with 95 creators across 195 sponsored posts and reaching more than 351.7 million views, the most of any brand in this group.
Kendall Jenner, Kate Steinberg, Cyrus Veyssi and Estelle Lebourgeois were among the leading partners. The program favoured breadth over frequency, averaging about two posts per creator, and leaned on reach: Kate Steinberg’s TikTok drew 37.1 million views and Kendall Jenner’s Instagram post 31.5 million views with 2.0 million likes.
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Kalshi’s creator campaign produced 325 sponsored posts from just 27 creators, about 12 posts per partner, generating more than 219.5 million views and 1.71 million likes.
Garf, The Shade Room, Pubity and Samuel Jacob were among the most active partners. Garf’s TikTok led the campaign with 37.8 million views, and The Shade Room’s Kalshi post on November 3 put the brand in front of its audience on election day. Fifty of the 325 posts beat their creators’ usual likes.
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Mountain Dew’s sponsored posts beat their creators’ usual likes 46 times out of 260, across 38 creators and more than 39.7 million views.
Retirement House, Friday Beers, Good Good and Robby Berger were among the leading partners, with golf channels Good Good and Bob Does Sports also on the roster. Retirement House’s TikTok was the biggest single post at 4.7 million views, while Friday Beers contributed a steady run of Instagram posts at around half a million views each.
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