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impressions
17.0M
likes
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comments
3.22K
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3.21K
engagement
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emv
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Welcome to the tech sales arena.
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thedealdirector
Welcome to the tech sales arena.
Remember when everybody laughed at Jensen for this stunt?
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thedealdirector
Remember when everybody laughed at Jensen for this stunt?
In less than 24 months there will be a clip of a high profile CRO explaining this reality to a (much smaller) room of sales reps.
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thedealdirector
In less than 24 months there will be a clip of a high profile CRO explaining this reality to a (much smaller) room of sales reps.
>you wake up
>it’s still 2021
>you have 3 offers for an Enterprise sales role
>lowest is for 290k OTE
>your boss is texting you that he is afraid you’ll quit so he’s moving two deals to you 
>your equity vest just paid for a house 
>selling SaaS is the best feeling in the world
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thedealdirector
>you wake up >it’s still 2021 >you have 3 offers for an Enterprise sales role >lowest is for 290k OTE >your boss is texting you that he is afraid you’ll quit so he’s moving two deals to you >your equity vest just paid for a house >selling SaaS is the best feeling in the world

@levelsio The problem that everybody ignores with Google is execution. Even if Demis literally cooks AGI next year, they'll still figure out a novel way to only make it available behind a subscription tier you can't access and times out due to low compute every second query.

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@levelsio The problem that everybody ignores with Google is execution. Even if Demis literally cooks AGI next year, they'll still figure out a novel way to only make it available behind a subscription tier you can't access and times out due to low compute every second query.

The tech sales buying guide for Black Friday. While I would always recommend to save your money if you are happy with what you have, some items benefit from an upgrade. 1. Iphone 17 Pro Max / Samsung Fold 7. Whether you like it or not, smartphones are the most important devices that we carry on ourselves and serve many use cases throughout the day. The default should be the newest, biggest iPhone you can get your hands on and the new 17 Pro is the strongest release they've had in years. If you prefer Android it or you really want to optimize for space when traveling, the Samsung Fold 7 is an easy recommendation. Foldables are the best tech sales companion because the extra real estate for documents, calls and multi tasking is always useful. 2. AirPods Pro 3 / Nothing Ear (3). While over the ear headphones offer better noise cancelation, the trade-off in size and goofiness is a bit of a killer for tech sales. The AirPods Pro 3 are an easy recommendation in almost all scenarios (the main issue is if your ears don't fit them well). The Nothing Ear (3) is a great alternative with one very specific feature - they have a microphone in the case. This makes them very useful for taking calls in airports or crowded areas, as you can literally hold a microphone next to your mouth and communicate clearly. 3. Remarkable tablets. Writing notes during calls, brainstorming ideas and tracking deliverables is an essential part of the job. While we have great tools today to record exactly what was said in a meeting, there is something different about writing down specific ideas or phrases, as a way of thinking along. Remarkable tablets are dependable, come in a variety of sizes, sync across devices and are delightful to use. 4. ChatGPT Pro subscription. While everybody seems to have an opinion today about AI, many are also refusing to actually pay for the best frontier models, hoping that their job will cover it. Big corpo of course is behind the times, so it's unlikely you'll get access to the best (unless they are using Google Workspace, which has made it easy to upsell Gemini). ChatGPT Pro costs $200 but gives you a massive amount of deep researches per month, essentially unlimited vibe coding access and the ability to brainstorm with GPT5.1 Pro, i.e. the most capable model on the market today. Once you get used to having actual best-in-class intelligence at the tap of a button, it's very difficult to go back. All of the hardware recommended is also objectively beautiful and fun to use. Tech sales is a stressful job as it is, use tools that give you positive feedback on daily basis.

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thedealdirector
The tech sales buying guide for Black Friday. While I would always recommend to save your money if you are happy with what you have, some items benefit from an upgrade. 1. Iphone 17 Pro Max / Samsung Fold 7. Whether you like it or not, smartphones are the most important devices that we carry on ourselves and serve many use cases throughout the day. The default should be the newest, biggest iPhone you can get your hands on and the new 17 Pro is the strongest release they've had in years. If you prefer Android it or you really want to optimize for space when traveling, the Samsung Fold 7 is an easy recommendation. Foldables are the best tech sales companion because the extra real estate for documents, calls and multi tasking is always useful. 2. AirPods Pro 3 / Nothing Ear (3). While over the ear headphones offer better noise cancelation, the trade-off in size and goofiness is a bit of a killer for tech sales. The AirPods Pro 3 are an easy recommendation in almost all scenarios (the main issue is if your ears don't fit them well). The Nothing Ear (3) is a great alternative with one very specific feature - they have a microphone in the case. This makes them very useful for taking calls in airports or crowded areas, as you can literally hold a microphone next to your mouth and communicate clearly. 3. Remarkable tablets. Writing notes during calls, brainstorming ideas and tracking deliverables is an essential part of the job. While we have great tools today to record exactly what was said in a meeting, there is something different about writing down specific ideas or phrases, as a way of thinking along. Remarkable tablets are dependable, come in a variety of sizes, sync across devices and are delightful to use. 4. ChatGPT Pro subscription. While everybody seems to have an opinion today about AI, many are also refusing to actually pay for the best frontier models, hoping that their job will cover it. Big corpo of course is behind the times, so it's unlikely you'll get access to the best (unless they are using Google Workspace, which has made it easy to upsell Gemini). ChatGPT Pro costs $200 but gives you a massive amount of deep researches per month, essentially unlimited vibe coding access and the ability to brainstorm with GPT5.1 Pro, i.e. the most capable model on the market today. Once you get used to having actual best-in-class intelligence at the tap of a button, it's very difficult to go back. All of the hardware recommended is also objectively beautiful and fun to use. Tech sales is a stressful job as it is, use tools that give you positive feedback on daily basis.
“We got him boys, he is now scheduled for a follow up call with our senior account executive!”
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thedealdirector
“We got him boys, he is now scheduled for a follow up call with our senior account executive!”

The playbook mafia in action, milking the AI natives for everything they're worth. For those who remember the distant past, Cognition bought Windsurf in a fire sale in July '25. Windsurf was a failing product that had been outplayed by Cursor, and its whole GTM team was made up of playbook reps from Grafana and similar companies. While Cognition's leadership was initially excited about it (they were PLG-only and partly acquired Windsurf to kick-start their GTM team), they soon realized that every single deal was deep in the red from a margin perspective. This led to the famous buyout offer to all the newly acquired employees. One year later, after allegedly leaking critical company information from Factory repeatedly while serving as an advisor (another playbook company, as upsold by PTP), Chris is joining Cognition as Chief Revenue Officer, and his very first post proudly announces that... his buddy Chad will be doing all the hiring. Chad, meanwhile, is busy moving reps from SpaceXAI (where he hired the initial team, which is now being kicked out by the new Rubrik/Zscaler-affiliated sales leadership) to OpenAI. We'll now see a stack ranking of reps being shuffled over to Cognition if they failed to get the right offer at any of the other playbook orgs. MongoDB, Snowflake and Grafana are also now officially the bottom feeders of the playbook pyramid. If it's not obvious, none of these people actually care about the technology or mission of the companies they are meant to represent.

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thedealdirector
The playbook mafia in action, milking the AI natives for everything they're worth. For those who remember the distant past, Cognition bought Windsurf in a fire sale in July '25. Windsurf was a failing product that had been outplayed by Cursor, and its whole GTM team was made up of playbook reps from Grafana and similar companies. While Cognition's leadership was initially excited about it (they were PLG-only and partly acquired Windsurf to kick-start their GTM team), they soon realized that every single deal was deep in the red from a margin perspective. This led to the famous buyout offer to all the newly acquired employees. One year later, after allegedly leaking critical company information from Factory repeatedly while serving as an advisor (another playbook company, as upsold by PTP), Chris is joining Cognition as Chief Revenue Officer, and his very first post proudly announces that... his buddy Chad will be doing all the hiring. Chad, meanwhile, is busy moving reps from SpaceXAI (where he hired the initial team, which is now being kicked out by the new Rubrik/Zscaler-affiliated sales leadership) to OpenAI. We'll now see a stack ranking of reps being shuffled over to Cognition if they failed to get the right offer at any of the other playbook orgs. MongoDB, Snowflake and Grafana are also now officially the bottom feeders of the playbook pyramid. If it's not obvious, none of these people actually care about the technology or mission of the companies they are meant to represent.
OpenAI, SpaceXAI and Cognition all claim to be building "the best GTM team in the world," yet the same sourcing company is doing the hiring for all three.

Why do the new sales leaders at these AI natives all come from the same background: Snowflake, Grafana, MongoDB, Zscaler, Rubrik, Datadog? Why do they only seem to hire reps referred from one of these companies?

It's called the playbook mafia, and it's part of the underbelly of tech sales today. The high-level story is simple. PTC was one of the moderately successful enterprise tech companies of the 1990s, and one of its sales leaders, John McMahon, popularized a qualification framework called MEDDPICC.

The team that worked directly for John went on to different parts of the industry, notably companies like MongoDB and Snowflake. They created sales cultures built on high pressure to generate new pipeline and a big focus on following a single process in their daily work. Those who played along were paid handsomely, and those who didn't were kicked out quickly.

Are these bad things? Not in isolation. We want mission-driven individuals in tech sales, and we want them to hold themselves accountable to a high standard.

The catch with playbook companies is that nobody has rethought what the "playbook" looks like since its heyday at the peak of the ZIRP era. The profile for success is changing, and a heavy focus on personal drive and quality of execution is now table stakes.

When they say "we will build the most successful GTM team in the world," the obvious question is: have you done it before?

Microsoft Azure has built exceptional account teams, closing billions of dollars with single customers, and has $124B ARR.

Anthropic reached $64B ARR while asking every employee to swear on the Claude Constitution.

Databricks reached a $7B run-rate, outplaying Snowflake, which had a massive early lead.

Yet for some reason, none of the best-performing sales reps at these companies are a "fit" for a playbook company. In fact, if you listen to a recent interview with Chris Degnan, their profile is undesirable. Sales reps who are industry experts, have technical insight and thrive at building successful long-term sales cycles (consumption contracts) are frowned upon.

The goal is to only hire people who show "grit" and want to work for YOU. And if they do well, we will push the company to PAY AS HIGH AS POSSIBLE to retain them. There is no interest in what the best strategy is for the company or its customers. It's about MY team and MY people.

So what we're seeing now is the same group of leaders, and the sales reps loyal to them, moving into AI-native companies. If you want a shot at working for those companies, you need to go back to the "training factories" like Snowflake or MongoDB first.

In the ugly situation with Factory and Cognition, the tribal lines became obvious. The shocking part wasn't just the breach of trust of advising one company and then becoming CRO of its competitor. It was that the most important thing to mention in the announcement was "I'm bringing my friend and business partner to hire all the reps at the new company."

What played out is no surprise to those who have seen firsthand how the playbook mafia behaves when things go sideways. Take a look at Lacework, and how Andy Byron (the CEO who famously got caught at a Coldplay concert cheating with his HR leader) got pushed into a leadership role at Astronomer.

Something similar is playing out at OpenAI, where the current crop of sales leaders has been cleared out, even though the company had a great last quarter and pushed past Anthropic's ARR.

If you're a sales rep at a playbook company, it's important to remember that you're just a product, to be upsold to the next employer as long as you keep your mouth shut and nod along.
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thedealdirector
OpenAI, SpaceXAI and Cognition all claim to be building "the best GTM team in the world," yet the same sourcing company is doing the hiring for all three. Why do the new sales leaders at these AI natives all come from the same background: Snowflake, Grafana, MongoDB, Zscaler, Rubrik, Datadog? Why do they only seem to hire reps referred from one of these companies? It's called the playbook mafia, and it's part of the underbelly of tech sales today. The high-level story is simple. PTC was one of the moderately successful enterprise tech companies of the 1990s, and one of its sales leaders, John McMahon, popularized a qualification framework called MEDDPICC. The team that worked directly for John went on to different parts of the industry, notably companies like MongoDB and Snowflake. They created sales cultures built on high pressure to generate new pipeline and a big focus on following a single process in their daily work. Those who played along were paid handsomely, and those who didn't were kicked out quickly. Are these bad things? Not in isolation. We want mission-driven individuals in tech sales, and we want them to hold themselves accountable to a high standard. The catch with playbook companies is that nobody has rethought what the "playbook" looks like since its heyday at the peak of the ZIRP era. The profile for success is changing, and a heavy focus on personal drive and quality of execution is now table stakes. When they say "we will build the most successful GTM team in the world," the obvious question is: have you done it before? Microsoft Azure has built exceptional account teams, closing billions of dollars with single customers, and has $124B ARR. Anthropic reached $64B ARR while asking every employee to swear on the Claude Constitution. Databricks reached a $7B run-rate, outplaying Snowflake, which had a massive early lead. Yet for some reason, none of the best-performing sales reps at these companies are a "fit" for a playbook company. In fact, if you listen to a recent interview with Chris Degnan, their profile is undesirable. Sales reps who are industry experts, have technical insight and thrive at building successful long-term sales cycles (consumption contracts) are frowned upon. The goal is to only hire people who show "grit" and want to work for YOU. And if they do well, we will push the company to PAY AS HIGH AS POSSIBLE to retain them. There is no interest in what the best strategy is for the company or its customers. It's about MY team and MY people. So what we're seeing now is the same group of leaders, and the sales reps loyal to them, moving into AI-native companies. If you want a shot at working for those companies, you need to go back to the "training factories" like Snowflake or MongoDB first. In the ugly situation with Factory and Cognition, the tribal lines became obvious. The shocking part wasn't just the breach of trust of advising one company and then becoming CRO of its competitor. It was that the most important thing to mention in the announcement was "I'm bringing my friend and business partner to hire all the reps at the new company." What played out is no surprise to those who have seen firsthand how the playbook mafia behaves when things go sideways. Take a look at Lacework, and how Andy Byron (the CEO who famously got caught at a Coldplay concert cheating with his HR leader) got pushed into a leadership role at Astronomer. Something similar is playing out at OpenAI, where the current crop of sales leaders has been cleared out, even though the company had a great last quarter and pushed past Anthropic's ARR. If you're a sales rep at a playbook company, it's important to remember that you're just a product, to be upsold to the next employer as long as you keep your mouth shut and nod along.
Selling SaaS in 2026.
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thedealdirector
Selling SaaS in 2026.

@Hesamation Graduated on the pipeline of gamer to obsessive adult.

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@Hesamation Graduated on the pipeline of gamer to obsessive adult.

@unusual_whales But have they tried walking into an office, shaking the manager’s hand and ask for a raise that meets their personal financial projections?

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thedealdirector
@unusual_whales But have they tried walking into an office, shaking the manager’s hand and ask for a raise that meets their personal financial projections?

@buccocapital It’s just a healthy 5% correction after the stock running so hot based on their amazing ramp up of AI usage to €500M of low margin “actions”. What’s there not to like?

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thedealdirector
@buccocapital It’s just a healthy 5% correction after the stock running so hot based on their amazing ramp up of AI usage to €500M of low margin “actions”. What’s there not to like?

Another 18% are oraclewinners on this day. The crying posts on LinkedIn will be overwhelming.

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thedealdirector
Another 18% are oraclewinners on this day. The crying posts on LinkedIn will be overwhelming.
@nvidianewsroom The economy if TPUs win.
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thedealdirector
@nvidianewsroom The economy if TPUs win.

@ShitpostRock The conclusion is that you can actually catch them all.

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thedealdirector
@ShitpostRock The conclusion is that you can actually catch them all.

I want to share an old story about my Salesforce interview in 2001. Salesforce back then was known for hiring Oracle refugees, Siebel washouts, and Stanford MBAs and putting them through eight rounds for the founding enterprise AE seat, including a final-round qualification gauntlet that they ran like a quant pod runs mental math. It was my seventh interview and my final round and I recall being slid a deal sheet across the table. "VP of Sales at a 2,000 seat manufacturer is your sponsor. His boss the COO told him to run an evaluation against Siebel and a homegrown system. Procurement rolls up to the CFO, who has not been looped in. Walk me through your Economic Buyer and give me a commit confidence on close by end of Q." They would toy with you and say "you can use the whiteboard if you want," but you knew that was an instant no. Painstakingly and as quickly as I could, I worked it. The VP was the Champion. The COO told him to evaluate, which made him the sponsor. I landed on the COO as Economic Buyer. "How confident are you that this is correct on a 0-1 probability scale?" the interviewer said. "0.95," I blurted out, not fully knowing how to answer that. "Are you sure?" After thinking harder for a few more seconds, I realized the COO had not asked for the evaluation, he had delegated it. The CFO controlled Paper Process, had not been engaged, and could kill the deal in legal review. I revised. CFO. It was correct. "0.95 huh," he chuckled. "Sandbagged your own forecast on a qualification question. Cute." That is when I knew I got mogged. A real Salesforce rep calls 0.9 on a deal he closes at 1.0 and 0.5 on a deal he commits next quarter. I called 0.95 on a question I was clearly second-guessing, which meant on a real deal I would walk into Marc's forecast call, tell him it was locked, and watch it slip three days before quarter end. The guy who got the seat did four years there, two Presidents Club rings, and is now CRO somewhere you have heard of.

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thedealdirector
I want to share an old story about my Salesforce interview in 2001. Salesforce back then was known for hiring Oracle refugees, Siebel washouts, and Stanford MBAs and putting them through eight rounds for the founding enterprise AE seat, including a final-round qualification gauntlet that they ran like a quant pod runs mental math. It was my seventh interview and my final round and I recall being slid a deal sheet across the table. "VP of Sales at a 2,000 seat manufacturer is your sponsor. His boss the COO told him to run an evaluation against Siebel and a homegrown system. Procurement rolls up to the CFO, who has not been looped in. Walk me through your Economic Buyer and give me a commit confidence on close by end of Q." They would toy with you and say "you can use the whiteboard if you want," but you knew that was an instant no. Painstakingly and as quickly as I could, I worked it. The VP was the Champion. The COO told him to evaluate, which made him the sponsor. I landed on the COO as Economic Buyer. "How confident are you that this is correct on a 0-1 probability scale?" the interviewer said. "0.95," I blurted out, not fully knowing how to answer that. "Are you sure?" After thinking harder for a few more seconds, I realized the COO had not asked for the evaluation, he had delegated it. The CFO controlled Paper Process, had not been engaged, and could kill the deal in legal review. I revised. CFO. It was correct. "0.95 huh," he chuckled. "Sandbagged your own forecast on a qualification question. Cute." That is when I knew I got mogged. A real Salesforce rep calls 0.9 on a deal he closes at 1.0 and 0.5 on a deal he commits next quarter. I called 0.95 on a question I was clearly second-guessing, which meant on a real deal I would walk into Marc's forecast call, tell him it was locked, and watch it slip three days before quarter end. The guy who got the seat did four years there, two Presidents Club rings, and is now CRO somewhere you have heard of.
@claudeai Half of YC security startups rn.
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thedealdirector
@claudeai Half of YC security startups rn.
Databricks skipped the SKO and went for the "GTM Leadership" offsite, no weird slogans either.

Except for calling each other bricksters, of course.
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thedealdirector
Databricks skipped the SKO and went for the "GTM Leadership" offsite, no weird slogans either. Except for calling each other bricksters, of course.

New job search tech map just dropped.

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thedealdirector
New job search tech map just dropped.

The Deal Director (@thedealdirector) X Stats & Analytics

The Deal Director (@thedealdirector) has 9.18K X followers with a 0.38% engagement rate over the past 12 months. Across 3.21K posts, The Deal Director received 61.2K total likes and 17.0M impressions, averaging 19.1 likes per post. This page tracks The Deal Director's performance metrics, top content, and engagement trends — updated daily. To benchmark @thedealdirector against other accounts, use Socialpruf's X competitor analysis tool.

The Deal Director (@thedealdirector) X Analytics FAQ

How many X (Twitter) followers does The Deal Director have?+
The Deal Director (@thedealdirector) has 9.18K X (Twitter) followers as of October 2026.
What is The Deal Director's X (Twitter) engagement rate?+
The Deal Director's X (Twitter) engagement rate is 0.38% over the last 12 months, based on 3.21K posts.
How many likes does The Deal Director get on X (Twitter)?+
The Deal Director received 61.2K total likes across 3.21K posts in the last 12 months, averaging 19.1 likes per post.
How many X (Twitter) impressions does The Deal Director get?+
The Deal Director's X (Twitter) content generated 17.0M total impressions over the last 12 months.
Can I compare The Deal Director with other X accounts?+
Yes. Add @thedealdirector to a competitor set with Socialpruf's X competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.