NewClaim a free social report
ContentBlogLatest articles & insightsCoursesGet started step-by-step
DiscoverTrendingWhat's trending right nowViral PostsPosts blowing up this week
LeaderboardsTop AccountsTop accounts by impressionsRising AccountsAccounts gaining momentum
X analytics
Similar Accounts:
followers
538K
impressions
132M
likes
124K
comments
75.1K
posts
1.63K
engagement
0.151%
emv
$2.77M
Average per post
81.0K

Key Metrics

Distributions

Top Content

No matter who takes home the trophy on Sunday, you can take home your share of $100K! 💛 this post to get in on the action and try to harvest a major potato payday during the Big Game! NO PURCH. NEC. 50 US/DC, 18+ (19+ AL/NE). Ends 2/8/26. Limit 2 Entries.

48.2M
22.2K
2.90K
1.33K
4mo ago
LAYS
No matter who takes home the trophy on Sunday, you can take home your share of $100K! 💛 this post to get in on the action and try to harvest a major potato payday during the Big Game! NO PURCH. NEC. 50 US/DC, 18+ (19+ AL/NE). Ends 2/8/26. Limit 2 Entries.
❤️ this post to be notified for a chance to win FIFA World Cup 26™ Semi-Final tickets. NO PURCH. NEC. 50 US/DC, 18+ (19+ AL/NE). Ends 6/12/26. Limit 3 Entries. Rules in Bio.
40.0M
6.89K
273
288
3w ago
LAYS
❤️ this post to be notified for a chance to win FIFA World Cup 26™ Semi-Final tickets. NO PURCH. NEC. 50 US/DC, 18+ (19+ AL/NE). Ends 6/12/26. Limit 3 Entries. Rules in Bio.

Kickoff? Check Bag of Lay's? Check Winning a Lay's Potato Payday? 👀 Tap below and post to enter! We're giving away $5K to four lucky people! NO PURCH. NEC. 50 US/DC, 18+ (19+ AL/NE). Ends 2/8/26. Limit 2 Entries. Rules in Bio.

6.84M
1.33K
337
252
4mo ago
LAYS
Kickoff? Check Bag of Lay's? Check Winning a Lay's Potato Payday? 👀 Tap below and post to enter! We're giving away $5K to four lucky people! NO PURCH. NEC. 50 US/DC, 18+ (19+ AL/NE). Ends 2/8/26. Limit 2 Entries. Rules in Bio.

KEEP IT GOING! Tap below and post for a chance to enter for a Lay's Potato Payday 🥔. Did we mention 25 of you could score $1K? NO PURCH. NEC. 50 US/DC, 18+ (19+ AL/NE). Ends 2/8/26. Limit 2 Entries. Rules in Bio.

3.70M
1.97K
734
528
4mo ago
LAYS
KEEP IT GOING! Tap below and post for a chance to enter for a Lay's Potato Payday 🥔. Did we mention 25 of you could score $1K? NO PURCH. NEC. 50 US/DC, 18+ (19+ AL/NE). Ends 2/8/26. Limit 2 Entries. Rules in Bio.
If you’re not watching the FIFA World Cup 2026™ with Lay’s, you’re not doing it right… LaysFWC26 🥔 @MoneyLynch
3.27M
731
47
61
2w ago
LAYS
If you’re not watching the FIFA World Cup 2026™ with Lay’s, you’re not doing it right… LaysFWC26 🥔 @MoneyLynch
Share this potato with someone to give your soccer team luck LaysFWC26
3.26M
346
23
66
2w ago
LAYS
Share this potato with someone to give your soccer team luck LaysFWC26

Halftime = HARVEST time💰 Tap below and post for a chance to win $10K. NO PURCH. NEC. 50 US/DC, 18+ (19+ AL/NE). Ends 2/8/26. Limit 2 Entries. Rules in Bio.

3.24M
1.20K
331
238
4mo ago
LAYS
Halftime = HARVEST time💰 Tap below and post for a chance to win $10K. NO PURCH. NEC. 50 US/DC, 18+ (19+ AL/NE). Ends 2/8/26. Limit 2 Entries. Rules in Bio.
the only name I’m answering to this soccer season 🤷‍♀️ drop yours in the comments with LaysFWC26
2.28M
331
148
44
2w ago
LAYS
the only name I’m answering to this soccer season 🤷‍♀️ drop yours in the comments with LaysFWC26
Grab a bag of Lay’s y’all and join the FIFA World Cup 26™ Bandwagon!
1.92M
197
13
30
6d ago
LAYS
Grab a bag of Lay’s y’all and join the FIFA World Cup 26™ Bandwagon!

Time's almost up, but you can still click below to post as is with LaysFWC26, entry + @Lays for a chance to win. NO PURCH. NEC. 50 US/DC, 18+ (19+ AL/NE). Ends 6/12/26. Limit 3 Entries. Rules in Bio.

1.43M
130
16
9
2w ago
LAYS
Time's almost up, but you can still click below to post as is with LaysFWC26, entry + @Lays for a chance to win. NO PURCH. NEC. 50 US/DC, 18+ (19+ AL/NE). Ends 6/12/26. Limit 3 Entries. Rules in Bio.
BREAKING! Lionel Messi just became the first player to ever appear in 6 FIFA World Cup™ tournaments! Which appearance has been your favorite?? ⚽️
1.22M
1.12K
29
139
2w ago
LAYS
BREAKING! Lionel Messi just became the first player to ever appear in 6 FIFA World Cup™ tournaments! Which appearance has been your favorite?? ⚽️

To everyone saying I’m using the FIFA World Cup 2026™ as an excuse to eat Lay’s: yep ✨

1.01M
319
24
29
2d ago
LAYS
To everyone saying I’m using the FIFA World Cup 2026™ as an excuse to eat Lay’s: yep ✨
Go Soccer, Go Lay’s, Go Fridays! ⚽️ Comment ”LaysFWC26” for a chance to win! NO PURCH. NEC. 50 US/DC, 18+ (19+ AL&NE). Ends 7/17/26. Rules in bio.
934K
464
580
90
6mo ago
LAYS
Go Soccer, Go Lay’s, Go Fridays! ⚽️ Comment ”LaysFWC26” for a chance to win! NO PURCH. NEC. 50 US/DC, 18+ (19+ AL&NE). Ends 7/17/26. Rules in bio.

Reply LaysFWC26 throughout the match for a LIVE Plays by Lay's report where we'll tell you what's happening throughout the match ⚽️

921K
127
28
17
2w ago
LAYS
Reply LaysFWC26 throughout the match for a LIVE Plays by Lay's report where we'll tell you what's happening throughout the match ⚽️

🚨GAME TIME! Choose a button and post as is with LaysFWC26, entry + @Lays to tell us what kind of fan you are for a chance to win. NO PURCH. NEC. 50 US/DC, 18+ (19+ AL/NE). Ends 6/12/26. Limit 3 Entries. Rules in Bio.

812K
170
30
27
2w ago
LAYS
🚨GAME TIME! Choose a button and post as is with LaysFWC26, entry + @Lays to tell us what kind of fan you are for a chance to win. NO PURCH. NEC. 50 US/DC, 18+ (19+ AL/NE). Ends 6/12/26. Limit 3 Entries. Rules in Bio.
Everything Lionel Messi kicks turns to gold! 🐐 To celebrate, we’re giving away a signed Messi jersey.   To get your hands on one: •Follow @Lays •Tell us your favorite flavor of Lay’s in the comments
794K
1.02K
1.24K
301
5d ago
LAYS
Everything Lionel Messi kicks turns to gold! 🐐 To celebrate, we’re giving away a signed Messi jersey.   To get your hands on one: •Follow @Lays •Tell us your favorite flavor of Lay’s in the comments
The Lay’s Bandwagon Tour made another stop, this time in Fort Worth, Texas! Fans could watch FIFA World Cup 2026™ matches, create exclusive soccer themed merch & taste more globally inspired flavors. We had a blast 🤠 Follow along at the link in our bio for our next stop!
781K
256
13
29
1d ago
LAYS
The Lay’s Bandwagon Tour made another stop, this time in Fort Worth, Texas! Fans could watch FIFA World Cup 2026™ matches, create exclusive soccer themed merch & taste more globally inspired flavors. We had a blast 🤠 Follow along at the link in our bio for our next stop!
Can you build the perfect watch party? 💯 Drop your combo with LaysFWC26
731K
223
45
18
2w ago
LAYS
Can you build the perfect watch party? 💯 Drop your combo with LaysFWC26
This dream flavor could make it through airport security
643K
445
28
67
1w ago
LAYS
This dream flavor could make it through airport security
You heard it here first from David Beckham, the FIFA World Cup 2026™ is officially HERE 🔥 Are you ready? Comment which country you’re rooting for with LaysFWC26
571K
389
226
56
3w ago
LAYS
You heard it here first from David Beckham, the FIFA World Cup 2026™ is officially HERE 🔥 Are you ready? Comment which country you’re rooting for with LaysFWC26

LAY'S (@lays) X Stats & Analytics

LAY'S (@lays) has 538K X followers with a 0.15% engagement rate over the past 12 months. Across 1.63K posts, LAY'S received 124K total likes and 132M impressions, averaging 76.1 likes per post. This page tracks LAY'S's performance metrics, top content, and engagement trends — updated daily.

LAY'S (@lays) X Analytics FAQ

How many X (Twitter) followers does LAY'S have?+
LAY'S (@lays) has 538K X (Twitter) followers as of July 2026.
What is LAY'S's X (Twitter) engagement rate?+
LAY'S's X (Twitter) engagement rate is 0.15% over the last 12 months, based on 1.63K posts.
How many likes does LAY'S get on X (Twitter)?+
LAY'S received 124K total likes across 1.63K posts in the last 12 months, averaging 76.1 likes per post.
How many X (Twitter) impressions does LAY'S get?+
LAY'S's X (Twitter) content generated 132M total impressions over the last 12 months.