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followers
536K
impressions
51.6M
likes
53.9K
comments
26.2K
posts
582
engagement
0.155%
emv
$1.08M
Average per post
88.7K

Key Metrics

Distributions

Top Content

No matter who takes home the trophy on Sunday, you can take home your share of $100K! 💛 this post to get in on the action and try to harvest a major potato payday during the Big Game! NO PURCH. NEC. 50 US/DC, 18+ (19+ AL/NE). Ends 2/8/26. Limit 2 Entries.

48.2M
22.4K
2.93K
1.35K
2mo ago
LAYS
No matter who takes home the trophy on Sunday, you can take home your share of $100K! 💛 this post to get in on the action and try to harvest a major potato payday during the Big Game! NO PURCH. NEC. 50 US/DC, 18+ (19+ AL/NE). Ends 2/8/26. Limit 2 Entries.
Go Soccer, Go Lay’s, Go Fridays! ⚽️ Comment ”LaysFWC26” for a chance to win! NO PURCH. NEC. 50 US/DC, 18+ (19+ AL&NE). Ends 7/17/26. Rules in bio.
934K
466
583
91
3mo ago
LAYS
Go Soccer, Go Lay’s, Go Fridays! ⚽️ Comment ”LaysFWC26” for a chance to win! NO PURCH. NEC. 50 US/DC, 18+ (19+ AL&NE). Ends 7/17/26. Rules in bio.

reply with your favorite Lay's memory and we may send you a bag

356K
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1.90K
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9mo ago
LAYS
reply with your favorite Lay's memory and we may send you a bag

the sound of crunching leaves 🤝 the sound of crunching Lay’s

303K
114
11
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6mo ago
LAYS
the sound of crunching leaves 🤝 the sound of crunching Lay’s
🔥 GIVEAWAY 🔥 We go together like Lay’s BBQ and Traeger Grills. Comment with #LaysxTraeger and #Sweepstakes for a chance to win your very own Traeger Woodridge grill! No purch. necessary. 50 US res, incl. DC, 18+ (19+ in AL/NE). Ends 5/30/25. Rules link in bio.
83.0K
1.17K
1.54K
314
10mo ago
LAYS
🔥 GIVEAWAY 🔥 We go together like Lay’s BBQ and Traeger Grills. Comment with #LaysxTraeger and #Sweepstakes for a chance to win your very own Traeger Woodridge grill! No purch. necessary. 50 US res, incl. DC, 18+ (19+ in AL/NE). Ends 5/30/25. Rules link in bio.
To kick off soccer season, we're sponsoring a few team’s post-game snack with a Lay's Variety Pack giveaway! Comment your soccer star's favorite flavor and we might send you a box.
65.7K
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1.52K
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9mo ago
LAYS
To kick off soccer season, we're sponsoring a few team’s post-game snack with a Lay's Variety Pack giveaway! Comment your soccer star's favorite flavor and we might send you a box.

if you could create your own signature Lay's flavor, what would it be?

60.5K
373
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12mo ago
LAYS
if you could create your own signature Lay's flavor, what would it be?
The game may have ended 14 hours ago, but some of your orders have already gone from potato, to chip, to Lay’s bag!
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845
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73
2mo ago
LAYS
The game may have ended 14 hours ago, but some of your orders have already gone from potato, to chip, to Lay’s bag!
Swap something savory for something sweet. Comment your favorite Lay's flavor and you could scoop up this springtime basket filled with all your favorites!
42.5K
1.07K
1.29K
244
11mo ago
LAYS
Swap something savory for something sweet. Comment your favorite Lay's flavor and you could scoop up this springtime basket filled with all your favorites!
Which flavor are you keeping? #LaysSBLX #SBLX
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529
961
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2mo ago
LAYS
Which flavor are you keeping? #LaysSBLX #SBLX

Reply with the Lay's flavor that changed your life

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269
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10mo ago
LAYS
Reply with the Lay's flavor that changed your life

What's the weirdest thing you've ever paired with Lay's?

36.2K
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136
34
10mo ago
LAYS
What's the weirdest thing you've ever paired with Lay's?
there are no wrong answers
36.1K
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8mo ago
LAYS
there are no wrong answers
It’s Friday, and that means every Friday from now until the FIFA World Cup 26™️ Finals, you’ll have a chance to win one of these jerseys. Comment ”LaysFWC26” for a chance to win! #FIFAWorldCup NO PURCH. NEC. 50 US/DC, 18+ (19+ AL&NE). Ends 7/17/26. Rules below.
30.2K
517
746
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4mo ago
LAYS
It’s Friday, and that means every Friday from now until the FIFA World Cup 26™️ Finals, you’ll have a chance to win one of these jerseys. Comment ”LaysFWC26” for a chance to win! #FIFAWorldCup NO PURCH. NEC. 50 US/DC, 18+ (19+ AL&NE). Ends 7/17/26. Rules below.
This flavor might be dreamt up, but the victory is so real🏆. Comment with how you’re celebrating and we might send you a surprise 👀 #LaysSBLX #SBLX
29.9K
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2mo ago
LAYS
This flavor might be dreamt up, but the victory is so real🏆. Comment with how you’re celebrating and we might send you a surprise 👀 #LaysSBLX #SBLX

most underrated Lay's flavor go

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11mo ago
LAYS
most underrated Lay's flavor go
forget your sign, what's your Lay's flavor? 🤭
28.9K
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8mo ago
LAYS
forget your sign, what's your Lay's flavor? 🤭
Tell us why your family is excited to try NEW Lay's Sweet Potato Poppables Sea Salt, and we might send you a bag! 🤩
28.0K
561
543
137
11mo ago
LAYS
Tell us why your family is excited to try NEW Lay's Sweet Potato Poppables Sea Salt, and we might send you a bag! 🤩
which snow cone flavor would make the best Lay's fake flavor? 😋
27.5K
277
144
62
11mo ago
LAYS
which snow cone flavor would make the best Lay's fake flavor? 😋
Drop a 🥔 in the comments if you teared up #LaysSBLX #SBLX
27.5K
539
291
107
2mo ago
LAYS
Drop a 🥔 in the comments if you teared up #LaysSBLX #SBLX

LAY'S (@lays) X Stats & Analytics

LAY'S (@lays) has 536K X followers with a 0.16% engagement rate over the past 12 months. Across 582 posts, LAY'S received 53.9K total likes and 51.6M impressions, averaging 92.7 likes per post. This page tracks LAY'S's performance metrics, top content, and engagement trends — updated daily.

LAY'S (@lays) X Analytics FAQ

How many X (Twitter) followers does LAY'S have?+
LAY'S (@lays) has 536K X (Twitter) followers as of April 2026.
What is LAY'S's X (Twitter) engagement rate?+
LAY'S's X (Twitter) engagement rate is 0.16% over the last 12 months, based on 582 posts.
How many likes does LAY'S get on X (Twitter)?+
LAY'S received 53.9K total likes across 582 posts in the last 12 months, averaging 92.7 likes per post.
How many X (Twitter) impressions does LAY'S get?+
LAY'S's X (Twitter) content generated 51.6M total impressions over the last 12 months.