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followers
371
impressions
234K
likes
1.05K
comments
145
posts
1.04K
engagement
0.509%
emv
$5.13K
Average per post
225

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Jack Raines, author of Young Money, talked about his marketing strategy for the book on our live show. “Having written a newsletter on the Substack for the last five years, I have like 67,000 people who read that. So that's the I mean, that's the initial audience.” “Twitter and LinkedIn are both text based platforms, which makes them good places to market a book.” Though these are Jack’s main channels, he also promoted the book on Hinge. After asking him about this unconventional strategy, Jack responded/flexed by adding, “And Raya.”
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bandemedia
Jack Raines, author of Young Money, talked about his marketing strategy for the book on our live show. “Having written a newsletter on the Substack for the last five years, I have like 67,000 people who read that. So that's the I mean, that's the initial audience.” “Twitter and LinkedIn are both text based platforms, which makes them good places to market a book.” Though these are Jack’s main channels, he also promoted the book on Hinge. After asking him about this unconventional strategy, Jack responded/flexed by adding, “And Raya.”
Ever wondered how the legend behind the @RGA account ended up with the authority to post whatever he wants? We asked Chapin Clark, ECD at R/GA, how he got this awesome privilege.
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Ever wondered how the legend behind the @RGA account ended up with the authority to post whatever he wants? We asked Chapin Clark, ECD at R/GA, how he got this awesome privilege.

LIVE FROM CANNES | AGENCY DAY x.com/i/broadcasts/1vJpPP…

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LIVE FROM CANNES | AGENCY DAY https://x.com/i/broadcasts/1vJpPPWvzYMJE
we talked about this today on the B&E show
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we talked about this today on the B&E show
Reid Litman, Consulting Director at Ogilvy, revealed one of the biggest misconceptions about Gen Z on today’s live show. “One of the biggest myths out there, especially, dare I say, among, you know, some of the older colleagues, is that Gen Z is lazy or entitled or they can't hack their way through traditional work.” “Work is actually like the last thing Gen Z sacrifices when they're low on energy. Only 5% let work go.” Reid then elaborated further on how career driven Gen Z is. “57% already have a side gig within Gen Z.” “The only thing that's lacking, I think, is the number of structured paths to follow.”
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Reid Litman, Consulting Director at Ogilvy, revealed one of the biggest misconceptions about Gen Z on today’s live show. “One of the biggest myths out there, especially, dare I say, among, you know, some of the older colleagues, is that Gen Z is lazy or entitled or they can't hack their way through traditional work.” “Work is actually like the last thing Gen Z sacrifices when they're low on energy. Only 5% let work go.” Reid then elaborated further on how career driven Gen Z is. “57% already have a side gig within Gen Z.” “The only thing that's lacking, I think, is the number of structured paths to follow.”
WE'VE GOT @FlavorFlav AND THE GLOBAL CEO OF @72andSunny ON THE SHOW TALKING ABOUT THEIR PARTNERSHIP THAT'S PROMOTING WOMEN'S SPORTS
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WE'VE GOT @FlavorFlav AND THE GLOBAL CEO OF @72andSunny ON THE SHOW TALKING ABOUT THEIR PARTNERSHIP THAT'S PROMOTING WOMEN'S SPORTS
Kiki Couchman, Co-Founder of Sourmilk, joined us on today’s live show to talk about her social media marketing strategy. “It was really like, am I going to pay an influencer or am I going to become an influencer?” “I could pay Alex Earle, you know, like $300,000 to like, rep my brand. Or I could try my best at probably not becoming Alex Earle, but becoming my own type of content creator.” Kiki then explained that Sourmilk is still open to influencer marketing, just in a non-traditional way. “I think that there is a real opportunity for us to think about how our real life people, our real life customers are influencers.” “How do we empower as many, like fans of Sourmilk to share with their communities as well? But then also influencers, of course.”
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Kiki Couchman, Co-Founder of Sourmilk, joined us on today’s live show to talk about her social media marketing strategy. “It was really like, am I going to pay an influencer or am I going to become an influencer?” “I could pay Alex Earle, you know, like $300,000 to like, rep my brand. Or I could try my best at probably not becoming Alex Earle, but becoming my own type of content creator.” Kiki then explained that Sourmilk is still open to influencer marketing, just in a non-traditional way. “I think that there is a real opportunity for us to think about how our real life people, our real life customers are influencers.” “How do we empower as many, like fans of Sourmilk to share with their communities as well? But then also influencers, of course.”
Jenny Danzi, CMO of Poppi, shared what media marketing was like when she first started at Pepsico. “I joined PepsiCo 17 years ago, and one of my first jobs was running social media for Mountain Dew. So if you tweeted at Mountain Dew, it was me on my BlackBerry replying to you.” “We went viral all the time. I maybe only got in trouble three times. So I have always been a believer that the best social brands are the ones where it's a real human who knows the brand loves the brand talking to other real humans.” Danzi then explained how media marketing has evolved since then. “I don't think that's changed. I think it's just accelerated.” “Particularly with Poppi and the social team, we're letting Poppi be Poppi. We are not trying to slow anyone down, change anything. They know what they're doing and we stay out of the way.”
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Jenny Danzi, CMO of Poppi, shared what media marketing was like when she first started at Pepsico. “I joined PepsiCo 17 years ago, and one of my first jobs was running social media for Mountain Dew. So if you tweeted at Mountain Dew, it was me on my BlackBerry replying to you.” “We went viral all the time. I maybe only got in trouble three times. So I have always been a believer that the best social brands are the ones where it's a real human who knows the brand loves the brand talking to other real humans.” Danzi then explained how media marketing has evolved since then. “I don't think that's changed. I think it's just accelerated.” “Particularly with Poppi and the social team, we're letting Poppi be Poppi. We are not trying to slow anyone down, change anything. They know what they're doing and we stay out of the way.”
an ad creative created a tool that will book fake meetings during World Cup games to keep your schedule free @RGA @FIFAWorldCup
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an ad creative created a tool that will book fake meetings during World Cup games to keep your schedule free @RGA @FIFAWorldCup
We talked to Adam about making this on our live show! @adamfaze
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We talked to Adam about making this on our live show! @adamfaze
We asked @RosenZone, founder of Express Checkout, possibly the most decisive question we’ve ever asked on the show: @drinkolipop or @drinkpoppi? He came back with a killer answer: Both of them. “They’re still both leaders and winners in the space,” said Rosen. Poppi was acquired by @PepsiCo in 2025, while Olipop remains independent. However, Rosen envisions that an Olipop acquisition is in the near future. “It’s really hard to maintain a large business like that,” said Rosen.
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We asked @RosenZone, founder of Express Checkout, possibly the most decisive question we’ve ever asked on the show: @drinkolipop or @drinkpoppi? He came back with a killer answer: Both of them. “They’re still both leaders and winners in the space,” said Rosen. Poppi was acquired by @PepsiCo in 2025, while Olipop remains independent. However, Rosen envisions that an Olipop acquisition is in the near future. “It’s really hard to maintain a large business like that,” said Rosen.
oh yeah we've got @MojoSupermarket LIVE in the studio
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oh yeah we've got @MojoSupermarket LIVE in the studio
we spoke with @catferdon earlier today on our live show about the new @coinbase campaign. really interesting stuff coming from the team there – she gave us the debrief on their creative strategy, practical effects, and longterm plan #advertising #marketing
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we spoke with @catferdon earlier today on our live show about the new @coinbase campaign. really interesting stuff coming from the team there – she gave us the debrief on their creative strategy, practical effects, and longterm plan #advertising #marketing
The Executive Producer of this series joins our live show today to discuss @adamfaze
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The Executive Producer of this series joins our live show today to discuss @adamfaze
FULL INTERVIEW: Joe Staples, VP of Creative at Coinbase, and Gareth Kay, VP of Brand at Coinbase, joined us on today’s live show to talk about Coinbase’s insanely successful year. 00:00-01:08 Coinbase is crushin’ it 01:08-02:19 THIS is better than an award 02:19-04:40 People are scared of having a POV 04:40-06:33 The work is cool, but is it actually working? 06:33-09:08 No one cares about your D&AD black pencil 09:08-10:45 Why choose a brand new agency? 10:45-12:11 Similar enough to get along, different enough to be dangerous 12:11-13:08 These guys do NOT miss agency life 13:08-14:26 Talking nicely behind Brian Armstrong’s back
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FULL INTERVIEW: Joe Staples, VP of Creative at Coinbase, and Gareth Kay, VP of Brand at Coinbase, joined us on today’s live show to talk about Coinbase’s insanely successful year. 00:00-01:08 Coinbase is crushin’ it 01:08-02:19 THIS is better than an award 02:19-04:40 People are scared of having a POV 04:40-06:33 The work is cool, but is it actually working? 06:33-09:08 No one cares about your D&AD black pencil 09:08-10:45 Why choose a brand new agency? 10:45-12:11 Similar enough to get along, different enough to be dangerous 12:11-13:08 These guys do NOT miss agency life 13:08-14:26 Talking nicely behind Brian Armstrong’s back
TODAY’S AD NEWS IN 60 SECONDS 🚨MERGER MONITOR🚨 WE HAVE THE AGENCY STRUCTURE FOR THE NEW OMNICOM IPG ENTITY
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TODAY’S AD NEWS IN 60 SECONDS 🚨MERGER MONITOR🚨 WE HAVE THE AGENCY STRUCTURE FOR THE NEW OMNICOM IPG ENTITY

Yung Gravy, New Yogurt Brand, and BarkleyOKRP's Win | Presented By Lovable x.com/i/broadcasts/1Oxwbn…

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Yung Gravy, New Yogurt Brand, and BarkleyOKRP's Win | Presented By Lovable https://x.com/i/broadcasts/1OxwbnekPEvJB
Checkers & Rally’s just dropped a new campaign featuring a song by the one and only Yung Gravy, but did you know Gravy actually started in marketing? “I was about to graduate from University of Wisconsin and I worked at a startup accelerator, and I was doing branding for a bunch of different technologies from grad students and startups” “I was doing that with all these brands, but I also was a huge hip hop fan and soul fan and kind of thought, maybe I could brand myself to the world in a cool way.”
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Checkers & Rally’s just dropped a new campaign featuring a song by the one and only Yung Gravy, but did you know Gravy actually started in marketing? “I was about to graduate from University of Wisconsin and I worked at a startup accelerator, and I was doing branding for a bunch of different technologies from grad students and startups” “I was doing that with all these brands, but I also was a huge hip hop fan and soul fan and kind of thought, maybe I could brand myself to the world in a cool way.”

The CMO of Molson Coors Beverage Company, Sofia Colucci, came on the show to talk about the new Miller Lite campaign with Christopher Walken. Interview here: linkedin.com/posts/breaki…

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The CMO of Molson Coors Beverage Company, Sofia Colucci, came on the show to talk about the new Miller Lite campaign with Christopher Walken. Interview here: https://www.linkedin.com/posts/breaking-entering-media_the-cmo-of-molson-coors-beverage-company-activity-7415074857752752129-j4Zg?utm_source=share&amp
Do you agree with Geno Schellenberger?? Tune in to the Breaking and Entering live show Tues-Thurs at 12 PM ET
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Do you agree with Geno Schellenberger?? Tune in to the Breaking and Entering live show Tues-Thurs at 12 PM ET

Breaking and Entering Media (@bandemedia) X Stats & Analytics

Breaking and Entering Media (@bandemedia) has 371 X followers with a 0.51% engagement rate over the past 12 months. Across 1.04K posts, Breaking and Entering Media received 1.05K total likes and 234K impressions, averaging 1.00 likes per post. This page tracks Breaking and Entering Media's performance metrics, top content, and engagement trends — updated daily. To benchmark @bandemedia against other accounts, use Socialpruf's X competitor analysis tool.

Breaking and Entering Media (@bandemedia) X Analytics FAQ

How many X (Twitter) followers does Breaking and Entering Media have?+
Breaking and Entering Media (@bandemedia) has 371 X (Twitter) followers as of October 2026.
What is Breaking and Entering Media's X (Twitter) engagement rate?+
Breaking and Entering Media's X (Twitter) engagement rate is 0.51% over the last 12 months, based on 1.04K posts.
How many likes does Breaking and Entering Media get on X (Twitter)?+
Breaking and Entering Media received 1.05K total likes across 1.04K posts in the last 12 months, averaging 1.00 likes per post.
How many X (Twitter) impressions does Breaking and Entering Media get?+
Breaking and Entering Media's X (Twitter) content generated 234K total impressions over the last 12 months.
Can I compare Breaking and Entering Media with other X accounts?+
Yes. Add @bandemedia to a competitor set with Socialpruf's X competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.