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X analytics
Similar Accounts:
followers
538K
impressions
160M
likes
152K
comments
76.1K
posts
1.68K
engagement
0.142%
emv
$3.34M
Average per post
95.5K

Key Metrics

Distributions

Top Content

No matter who takes home the trophy on Sunday, you can take home your share of $100K! 💛 this post to get in on the action and try to harvest a major potato payday during the Big Game! NO PURCH. NEC. 50 US/DC, 18+ (19+ AL/NE). Ends 2/8/26. Limit 2 Entries.

48.2M
22.1K
2.90K
1.32K
5mo ago
LAYS
No matter who takes home the trophy on Sunday, you can take home your share of $100K! 💛 this post to get in on the action and try to harvest a major potato payday during the Big Game! NO PURCH. NEC. 50 US/DC, 18+ (19+ AL/NE). Ends 2/8/26. Limit 2 Entries.
❤️ this post to be notified for a chance to win FIFA World Cup 26™ Semi-Final tickets. NO PURCH. NEC. 50 US/DC, 18+ (19+ AL/NE). Ends 6/12/26. Limit 3 Entries. Rules in Bio.
40.0M
6.84K
271
285
1mo ago
LAYS
❤️ this post to be notified for a chance to win FIFA World Cup 26™ Semi-Final tickets. NO PURCH. NEC. 50 US/DC, 18+ (19+ AL/NE). Ends 6/12/26. Limit 3 Entries. Rules in Bio.
If you’re not watching the FIFA World Cup 2026™ with Lay’s, you’re not doing it right… LaysFWC26 🥔 @MoneyLynch
13.2M
2.54K
149
178
1mo ago
LAYS
If you’re not watching the FIFA World Cup 2026™ with Lay’s, you’re not doing it right… LaysFWC26 🥔 @MoneyLynch

Kickoff? Check Bag of Lay's? Check Winning a Lay's Potato Payday? 👀 Tap below and post to enter! We're giving away $5K to four lucky people! NO PURCH. NEC. 50 US/DC, 18+ (19+ AL/NE). Ends 2/8/26. Limit 2 Entries. Rules in Bio.

6.84M
1.32K
337
253
5mo ago
LAYS
Kickoff? Check Bag of Lay's? Check Winning a Lay's Potato Payday? 👀 Tap below and post to enter! We're giving away $5K to four lucky people! NO PURCH. NEC. 50 US/DC, 18+ (19+ AL/NE). Ends 2/8/26. Limit 2 Entries. Rules in Bio.

KEEP IT GOING! Tap below and post for a chance to enter for a Lay's Potato Payday 🥔. Did we mention 25 of you could score $1K? NO PURCH. NEC. 50 US/DC, 18+ (19+ AL/NE). Ends 2/8/26. Limit 2 Entries. Rules in Bio.

3.70M
1.96K
732
523
5mo ago
LAYS
KEEP IT GOING! Tap below and post for a chance to enter for a Lay's Potato Payday 🥔. Did we mention 25 of you could score $1K? NO PURCH. NEC. 50 US/DC, 18+ (19+ AL/NE). Ends 2/8/26. Limit 2 Entries. Rules in Bio.
Share this potato with someone to give your soccer team luck LaysFWC26
3.26M
344
23
67
1mo ago
LAYS
Share this potato with someone to give your soccer team luck LaysFWC26

Halftime = HARVEST time💰 Tap below and post for a chance to win $10K. NO PURCH. NEC. 50 US/DC, 18+ (19+ AL/NE). Ends 2/8/26. Limit 2 Entries. Rules in Bio.

3.24M
1.20K
331
238
5mo ago
LAYS
Halftime = HARVEST time💰 Tap below and post for a chance to win $10K. NO PURCH. NEC. 50 US/DC, 18+ (19+ AL/NE). Ends 2/8/26. Limit 2 Entries. Rules in Bio.
One thing about Will Ferrell - he sure knows how to root for them all. 🏆
2.75M
661
19
50
1w ago
LAYS
One thing about Will Ferrell - he sure knows how to root for them all. 🏆
the only name I’m answering to this soccer season 🤷‍♀️ drop yours in the comments with LaysFWC26
2.28M
331
148
44
1mo ago
LAYS
the only name I’m answering to this soccer season 🤷‍♀️ drop yours in the comments with LaysFWC26
Your team never loses when you’re a bandwagon fan
2.21M
592
46
23
1d ago
LAYS
Your team never loses when you’re a bandwagon fan
Grab a bag of Lay’s y’all and join the FIFA World Cup 26™ Bandwagon!
1.94M
197
13
30
3w ago
LAYS
Grab a bag of Lay’s y’all and join the FIFA World Cup 26™ Bandwagon!
One of these fantasy flavor’s tastes like victory 👀
1.91M
656
140
77
6d ago
LAYS
One of these fantasy flavor’s tastes like victory 👀
Every great soccer break is better with Lay’s ⚽️
1.44M
141
9
11
5d ago
LAYS
Every great soccer break is better with Lay’s ⚽️

Time's almost up, but you can still click below to post as is with LaysFWC26, entry + @Lays for a chance to win. NO PURCH. NEC. 50 US/DC, 18+ (19+ AL/NE). Ends 6/12/26. Limit 3 Entries. Rules in Bio.

1.43M
126
16
10
1mo ago
LAYS
Time's almost up, but you can still click below to post as is with LaysFWC26, entry + @Lays for a chance to win. NO PURCH. NEC. 50 US/DC, 18+ (19+ AL/NE). Ends 6/12/26. Limit 3 Entries. Rules in Bio.

To everyone saying I’m using the FIFA World Cup 2026™ as an excuse to eat Lay’s: yep ✨

1.38M
376
27
32
2w ago
LAYS
To everyone saying I’m using the FIFA World Cup 2026™ as an excuse to eat Lay’s: yep ✨
The GOAT does it again 🐐
1.38M
19.3K
106
1.40K
1w ago
LAYS
The GOAT does it again 🐐
The Lay’s Bandwagon Tour made another stop, this time in Fort Worth, Texas! Fans could watch FIFA World Cup 2026™ matches, create exclusive soccer themed merch & taste more globally inspired flavors. We had a blast 🤠 Follow along at the link in our bio for our next stop!
1.35M
351
18
31
2w ago
LAYS
The Lay’s Bandwagon Tour made another stop, this time in Fort Worth, Texas! Fans could watch FIFA World Cup 2026™ matches, create exclusive soccer themed merch & taste more globally inspired flavors. We had a blast 🤠 Follow along at the link in our bio for our next stop!
Well well well...
1.31M
672
30
24
1w ago
LAYS
Well well well...
Things are heating up 🔥 Are you in for the FIFA World Cup 2026™ final? We know David Beckham is. Comment which country you’re rooting for
1.28M
346
114
39
3d ago
LAYS
Things are heating up 🔥 Are you in for the FIFA World Cup 2026™ final? We know David Beckham is. Comment which country you’re rooting for
BREAKING! Lionel Messi just became the first player to ever appear in 6 FIFA World Cup™ tournaments! Which appearance has been your favorite?? ⚽️
1.22M
1.10K
29
138
1mo ago
LAYS
BREAKING! Lionel Messi just became the first player to ever appear in 6 FIFA World Cup™ tournaments! Which appearance has been your favorite?? ⚽️

LAY'S (@LAYS) X Stats & Analytics

LAY'S (@LAYS) has 538K X followers with a 0.14% engagement rate over the past 12 months. Across 1.68K posts, LAY'S received 152K total likes and 160M impressions, averaging 90.2 likes per post. This page tracks LAY'S's performance metrics, top content, and engagement trends — updated daily.

LAY'S (@LAYS) X Analytics FAQ

How many X (Twitter) followers does LAY'S have?+
LAY'S (@LAYS) has 538K X (Twitter) followers as of July 2026.
What is LAY'S's X (Twitter) engagement rate?+
LAY'S's X (Twitter) engagement rate is 0.14% over the last 12 months, based on 1.68K posts.
How many likes does LAY'S get on X (Twitter)?+
LAY'S received 152K total likes across 1.68K posts in the last 12 months, averaging 90.2 likes per post.
How many X (Twitter) impressions does LAY'S get?+
LAY'S's X (Twitter) content generated 160M total impressions over the last 12 months.