NewGet @LAYS's full report
X analytics
Similar Accounts:
followers
536K
impressions
161M
likes
147K
comments
75.3K
posts
1.70K
engagement
0.138%
emv
$3.35M
Average per post
94.7K

Key Metrics

Distributions

Top Content

No matter who takes home the trophy on Sunday, you can take home your share of $100K! 💛 this post to get in on the action and try to harvest a major potato payday during the Big Game! NO PURCH. NEC. 50 US/DC, 18+ (19+ AL/NE). Ends 2/8/26. Limit 2 Entries.

48.2M
21.6K
2.88K
1.25K
8mo ago
LAYS
No matter who takes home the trophy on Sunday, you can take home your share of $100K! 💛 this post to get in on the action and try to harvest a major potato payday during the Big Game! NO PURCH. NEC. 50 US/DC, 18+ (19+ AL/NE). Ends 2/8/26. Limit 2 Entries.
❤️ this post to be notified for a chance to win FIFA World Cup 26™ Semi-Final tickets. NO PURCH. NEC. 50 US/DC, 18+ (19+ AL/NE). Ends 6/12/26. Limit 3 Entries. Rules in Bio.
40.0M
6.62K
264
259
4mo ago
LAYS
❤️ this post to be notified for a chance to win FIFA World Cup 26™ Semi-Final tickets. NO PURCH. NEC. 50 US/DC, 18+ (19+ AL/NE). Ends 6/12/26. Limit 3 Entries. Rules in Bio.
If you’re not watching the FIFA World Cup 2026™ with Lay’s, you’re not doing it right… LaysFWC26 🥔 @MoneyLynch
13.2M
2.39K
143
155
4mo ago
LAYS
If you’re not watching the FIFA World Cup 2026™ with Lay’s, you’re not doing it right… LaysFWC26 🥔 @MoneyLynch

Kickoff? Check Bag of Lay's? Check Winning a Lay's Potato Payday? 👀 Tap below and post to enter! We're giving away $5K to four lucky people! NO PURCH. NEC. 50 US/DC, 18+ (19+ AL/NE). Ends 2/8/26. Limit 2 Entries. Rules in Bio.

6.84M
1.27K
332
241
8mo ago
LAYS
Kickoff? Check Bag of Lay's? Check Winning a Lay's Potato Payday? 👀 Tap below and post to enter! We're giving away $5K to four lucky people! NO PURCH. NEC. 50 US/DC, 18+ (19+ AL/NE). Ends 2/8/26. Limit 2 Entries. Rules in Bio.

KEEP IT GOING! Tap below and post for a chance to enter for a Lay's Potato Payday 🥔. Did we mention 25 of you could score $1K? NO PURCH. NEC. 50 US/DC, 18+ (19+ AL/NE). Ends 2/8/26. Limit 2 Entries. Rules in Bio.

3.70M
1.88K
728
504
8mo ago
LAYS
KEEP IT GOING! Tap below and post for a chance to enter for a Lay's Potato Payday 🥔. Did we mention 25 of you could score $1K? NO PURCH. NEC. 50 US/DC, 18+ (19+ AL/NE). Ends 2/8/26. Limit 2 Entries. Rules in Bio.
Share this potato with someone to give your soccer team luck LaysFWC26
3.26M
327
22
61
4mo ago
LAYS
Share this potato with someone to give your soccer team luck LaysFWC26

Halftime = HARVEST time💰 Tap below and post for a chance to win $10K. NO PURCH. NEC. 50 US/DC, 18+ (19+ AL/NE). Ends 2/8/26. Limit 2 Entries. Rules in Bio.

3.24M
1.16K
326
229
8mo ago
LAYS
Halftime = HARVEST time💰 Tap below and post for a chance to win $10K. NO PURCH. NEC. 50 US/DC, 18+ (19+ AL/NE). Ends 2/8/26. Limit 2 Entries. Rules in Bio.
One thing about Will Ferrell - he sure knows how to root for them all. 🏆
2.76M
609
18
40
3mo ago
LAYS
One thing about Will Ferrell - he sure knows how to root for them all. 🏆
the only name I’m answering to this soccer season 🤷‍♀️ drop yours in the comments with LaysFWC26
2.28M
317
147
40
4mo ago
LAYS
the only name I’m answering to this soccer season 🤷‍♀️ drop yours in the comments with LaysFWC26
Your team never loses when you’re a bandwagon fan
2.22M
528
45
23
3mo ago
LAYS
Your team never loses when you’re a bandwagon fan
Grab a bag of Lay’s y’all and join the FIFA World Cup 26™ Bandwagon!
1.94M
182
13
26
4mo ago
LAYS
Grab a bag of Lay’s y’all and join the FIFA World Cup 26™ Bandwagon!
One of these fantasy flavor’s tastes like victory 👀
1.91M
616
140
71
3mo ago
LAYS
One of these fantasy flavor’s tastes like victory 👀
Every great soccer break is better with Lay’s ⚽️
1.44M
81
9
10
3mo ago
LAYS
Every great soccer break is better with Lay’s ⚽️

Time's almost up, but you can still click below to post as is with LaysFWC26, entry + @Lays for a chance to win. NO PURCH. NEC. 50 US/DC, 18+ (19+ AL/NE). Ends 6/12/26. Limit 3 Entries. Rules in Bio.

1.43M
91
16
8
4mo ago
LAYS
Time's almost up, but you can still click below to post as is with LaysFWC26, entry + @Lays for a chance to win. NO PURCH. NEC. 50 US/DC, 18+ (19+ AL/NE). Ends 6/12/26. Limit 3 Entries. Rules in Bio.

To everyone saying I’m using the FIFA World Cup 2026™ as an excuse to eat Lay’s: yep ✨

1.38M
355
28
26
4mo ago
LAYS
To everyone saying I’m using the FIFA World Cup 2026™ as an excuse to eat Lay’s: yep ✨
The GOAT does it again 🐐
1.38M
18.9K
104
1.35K
3mo ago
LAYS
The GOAT does it again 🐐
The Lay’s Bandwagon Tour made another stop, this time in Fort Worth, Texas! Fans could watch FIFA World Cup 2026™ matches, create exclusive soccer themed merch & taste more globally inspired flavors. We had a blast 🤠 Follow along at the link in our bio for our next stop!
1.35M
263
19
26
4mo ago
LAYS
The Lay’s Bandwagon Tour made another stop, this time in Fort Worth, Texas! Fans could watch FIFA World Cup 2026™ matches, create exclusive soccer themed merch & taste more globally inspired flavors. We had a blast 🤠 Follow along at the link in our bio for our next stop!
Well well well...
1.31M
591
29
22
3mo ago
LAYS
Well well well...
Things are heating up 🔥 Are you in for the FIFA World Cup 2026™ final? We know David Beckham is. Comment which country you’re rooting for
1.29M
309
112
36
3mo ago
LAYS
Things are heating up 🔥 Are you in for the FIFA World Cup 2026™ final? We know David Beckham is. Comment which country you’re rooting for
BREAKING! Lionel Messi just became the first player to ever appear in 6 FIFA World Cup™ tournaments! Which appearance has been your favorite?? ⚽️
1.22M
1.08K
29
130
4mo ago
LAYS
BREAKING! Lionel Messi just became the first player to ever appear in 6 FIFA World Cup™ tournaments! Which appearance has been your favorite?? ⚽️

LAY'S (@lays) X Stats & Analytics

LAY'S (@lays) has 536K X followers with a 0.14% engagement rate over the past 12 months. Across 1.70K posts, LAY'S received 147K total likes and 161M impressions, averaging 86.4 likes per post. This page tracks LAY'S's performance metrics, top content, and engagement trends — updated daily. To benchmark @lays against other accounts, use Socialpruf's X competitor analysis tool.

LAY'S (@lays) X Analytics FAQ

How many X (Twitter) followers does LAY'S have?+
LAY'S (@lays) has 536K X (Twitter) followers as of October 2026.
What is LAY'S's X (Twitter) engagement rate?+
LAY'S's X (Twitter) engagement rate is 0.14% over the last 12 months, based on 1.70K posts.
How many likes does LAY'S get on X (Twitter)?+
LAY'S received 147K total likes across 1.70K posts in the last 12 months, averaging 86.4 likes per post.
How many X (Twitter) impressions does LAY'S get?+
LAY'S's X (Twitter) content generated 161M total impressions over the last 12 months.
Can I compare LAY'S with other X accounts?+
Yes. Add @lays to a competitor set with Socialpruf's X competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.