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followers
178K
impressions
54.6M
likes
511K
comments
3.75K
posts
217
engagement
0.943%
emv
$1.22M
Average per post
251K

Key Metrics

Distributions

Top Content

We’re thrilled to have Josh Allen join #TeamSoFi! He had a strong team behind him on his journey, and we’re committed to providing the same support for our members. Whether it’s buying a home or investing in your future, SoFI gives members the tools to help them get their money right and achieve their ambitions. Not a member? Download the app today! #joshallen
3.01M
6.17K
52
10mo ago
sofi
We’re thrilled to have Josh Allen join #TeamSoFi! He had a strong team behind him on his journey, and we’re committed to providing the same support for our members. Whether it’s buying a home or investing in your future, SoFI gives members the tools to help them get their money right and achieve their ambitions. Not a member? Download the app today! #joshallen
Listen to the superfan—don’t get blindsided by your money. Follow @sofi to learn more about ways to get your money right. #ramsnfl #ramsfootball #nfl #sidegig
1.72M
9.79K
100
9mo ago
sofi
Listen to the superfan—don’t get blindsided by your money. Follow @sofi to learn more about ways to get your money right. #ramsnfl #ramsfootball #nfl #sidegig
To celebrate the SoFi @nba Play-In Tournament, you can hit a bank shot for up to $1,000 in cash!¹ Visit the link in our bio by 4/30/26 to shoot your shot. 🏀 Join the Official Bank of the NBA to also score up to 4.00% APY² with eligible direct deposit and pay no account fees!³
1.70M
1.25K
4
3mo ago
sofi
To celebrate the SoFi @nba Play-In Tournament, you can hit a bank shot for up to $1,000 in cash!¹ Visit the link in our bio by 4/30/26 to shoot your shot. 🏀 Join the Official Bank of the NBA to also score up to 4.00% APY² with eligible direct deposit and pay no account fees!³
@rachelzoe said something on set that we haven't stopped thinking about. This is why financial independence isn't optional. Full episode on @sofi's YouTube channel. #financialindependence
1.66M
18.5K
106
2mo ago
sofi
@rachelzoe said something on set that we haven't stopped thinking about. This is why financial independence isn't optional. Full episode on @sofi's YouTube channel. #financialindependence
Nashville favorite @cowboycannolis has been hanging at the SoFi Studio lounge all week at #CMAfest 🤠 We got him on the Money Mic to talk cowboy budgets and where he spends his money. If you're here at CMA Fest, stop by tomorrow from 12–1 PM for one last chance to see him live! #nashville #countrymusic #cannolis
1.66M
18.9K
36
1mo ago
sofi
Nashville favorite @cowboycannolis has been hanging at the SoFi Studio lounge all week at #CMAfest 🤠 We got him on the Money Mic to talk cowboy budgets and where he spends his money. If you're here at CMA Fest, stop by tomorrow from 12–1 PM for one last chance to see him live! #nashville #countrymusic #cannolis
Thanks for stopping by the Money Mic Justin Herbert. Members, which do you think costs Justin more, a new tractor 🚜 or dinners for the @chargers O-line 🍽️⚡️? Drop your guess in the comments. #football #justinherbert #chargers
1.59M
16.0K
172
10mo ago
sofi
Thanks for stopping by the Money Mic Justin Herbert. Members, which do you think costs Justin more, a new tractor 🚜 or dinners for the @chargers O-line 🍽️⚡️? Drop your guess in the comments. #football #justinherbert #chargers
Olympic legend Shawn Johnson joined us on the SoFi Money Mic at #CMAfest, and her money takes earned a perfect 10. Follow @sofi for more hot money takes. #nashville #countrymusic #finances
1.58M
3.19K
11
1mo ago
sofi
Olympic legend Shawn Johnson joined us on the SoFi Money Mic at #CMAfest, and her money takes earned a perfect 10. Follow @sofi for more hot money takes. #nashville #countrymusic #finances
As the Official Bank of the @nba, we unlocked NBA All-Star 2026 for five SoFi Plus members and their guests. They caught all the action, plus got an exclusive meet-and-greet at SoFi Stadium with Jayson Tatum and @cameron_brink. Ready to bank like an all-star? Join SoFi Plus.
1.54M
6.52K
14
4mo ago
sofi
As the Official Bank of the @nba, we unlocked NBA All-Star 2026 for five SoFi Plus members and their guests. They caught all the action, plus got an exclusive meet-and-greet at SoFi Stadium with Jayson Tatum and @cameron_brink. Ready to bank like an all-star? Join SoFi Plus.
One small change. A completely different outcome. @christinamilian shares the decision that changed the trajectory of her career. Follow @sofi for more stories like this. #careerdecision #womeninbusiness #musicindustry #PersonalFinance #taxseason
1.49M
52.6K
306
5mo ago
sofi
One small change. A completely different outcome. @christinamilian shares the decision that changed the trajectory of her career. Follow @sofi for more stories like this. #careerdecision #womeninbusiness #musicindustry #PersonalFinance #taxseason
For @Ilona Maher , the road to LA 2028 at SoFi Stadium isn’t promised—but showing up for her team always is. Follow @sofi for more Richer Lives all season long. #rugby #ilonamaher #goldmedal #PersonalFinance #wealthmindset
1.42M
42.0K
25
5mo ago
sofi
For @Ilona Maher , the road to LA 2028 at SoFi Stadium isn’t promised—but showing up for her team always is. Follow @sofi for more Richer Lives all season long. #rugby #ilonamaher #goldmedal #PersonalFinance #wealthmindset
@kelseaballerini 's first three singles were all #1s—but she still couldn't justify buying something she really wanted. So she took a very unconventional route to splurging on herself instead. Follow for more Richer Lives.
1.36M
10.8K
13
2w ago
sofi
@kelseaballerini 's first three singles were all #1s—but she still couldn't justify buying something she really wanted. So she took a very unconventional route to splurging on herself instead. Follow for more Richer Lives.
Forty-five minutes. Five sharks. One life-changing deal. @drinkpoppi founder @asellsworth shares what it was really like inside the Tank. Follow @sofi for more. #sharktank #poppi #entrepreneurlife #womeninbusiness #investing
1.32M
41.4K
88
4mo ago
sofi
Forty-five minutes. Five sharks. One life-changing deal. @drinkpoppi founder @asellsworth shares what it was really like inside the Tank. Follow @sofi for more. #sharktank #poppi #entrepreneurlife #womeninbusiness #investing
We’re headed back to Nashville! CMA Fest presented by SoFi is right around the corner! Join SoFi Plus before you buy your tickets to unlock exclusive experiences during CMA Fest. #CMAfest #countrymusic #musicfestival
1.08M
2.28K
6
2mo ago
sofi
We’re headed back to Nashville! CMA Fest presented by SoFi is right around the corner! Join SoFi Plus before you buy your tickets to unlock exclusive experiences during CMA Fest. #CMAfest #countrymusic #musicfestival
Building a sport takes more than showing up on game day. Professional rugby player @ilonamaher explains why she thinks rugby needs to “step it up.” Follow @sofi for more hot takes from Richer Lives. #rugby #ilonamaher #womenssports #PersonalFinance #wealthmindset
1.07M
58.6K
110
5mo ago
sofi
Building a sport takes more than showing up on game day. Professional rugby player @ilonamaher explains why she thinks rugby needs to “step it up.” Follow @sofi for more hot takes from Richer Lives. #rugby #ilonamaher #womenssports #PersonalFinance #wealthmindset
Finally, a trade offer where no one gets finessed. Sign up for SoFi and unlock all these benefits when you’re at @sofistadium #chargers #chargersfootball #nfl #gameday
1.06M
785
76
9mo ago
sofi
Finally, a trade offer where no one gets finessed. Sign up for SoFi and unlock all these benefits when you’re at @sofistadium #chargers #chargersfootball #nfl #gameday
When you need an MVP for your fantasy team, you draft Josh Allen. When you need one for your finances, you draft SoFi Plus. Join America’s most rewarding financial membership, all in one app—and you can unlock $1,000+ in annual value with qualifying activities across banking, borrowing, investing, and more! #joshallen #TeamSoFi #SoFi #findyouredge #finance
950K
2.52K
55
9mo ago
sofi
When you need an MVP for your fantasy team, you draft Josh Allen. When you need one for your finances, you draft SoFi Plus. Join America’s most rewarding financial membership, all in one app—and you can unlock $1,000+ in annual value with qualifying activities across banking, borrowing, investing, and more! #joshallen #TeamSoFi #SoFi #findyouredge #finance
When Poppi sent vending machines to influencers, the internet had…opinions. Founder @asellsworth reflects on the moment—and what she learned from it. Follow @sofi for more Richer Lives insights. #poppivendingmachine #marketing #entreprenuer #finance
918K
11.4K
240
4mo ago
sofi
When Poppi sent vending machines to influencers, the internet had…opinions. Founder @asellsworth reflects on the moment—and what she learned from it. Follow @sofi for more Richer Lives insights. #poppivendingmachine #marketing #entreprenuer #finance
This moment between @ilonamaher and @yourrichbff is a reminder that nobody starts out knowing everything about money—and that’s okay! Follow Vivian Tu (SoFi’s Chief of Financial Empowerment) and @sofi for help getting your money right, one step at a time. #moneyjourney #taxseason #entreprenuership #financetips #wealth
879K
2.98K
3
5mo ago
sofi
This moment between @ilonamaher and @yourrichbff is a reminder that nobody starts out knowing everything about money—and that’s okay! Follow Vivian Tu (SoFi’s Chief of Financial Empowerment) and @sofi for help getting your money right, one step at a time. #moneyjourney #taxseason #entreprenuership #financetips #wealth
@rachelzoe was making $23,500 a year before going freelance in the crazy competitive field of fashion styling. Then one job changed everything. Watch to learn which it was and follow for more Richer Lives. #rachelzoe #fashion #styling #career
856K
9.06K
38
2mo ago
sofi
@rachelzoe was making $23,500 a year before going freelance in the crazy competitive field of fashion styling. Then one job changed everything. Watch to learn which it was and follow for more Richer Lives. #rachelzoe #fashion #styling #career
@Kenan Thompson just revealed which “SNL” legends actually know their money 💰 Send this to your “SNL”-obsessed bestie and follow us for more Richer Lives moments. #snl #financialliteracy #makemoneyonline
850K
16.6K
32
6mo ago
sofi
@Kenan Thompson just revealed which “SNL” legends actually know their money 💰 Send this to your “SNL”-obsessed bestie and follow us for more Richer Lives moments. #snl #financialliteracy #makemoneyonline

SoFi (@sofi) Tiktok Stats & Analytics

SoFi (@sofi) has 178K Tiktok followers with a 0.94% engagement rate over the past 12 months. Across 217 videos, SoFi received 511K total likes and 54.6M views, averaging 2.35K likes per video. This page tracks SoFi's performance metrics, top content, and engagement trends — updated daily.

SoFi (@sofi) Tiktok Analytics FAQ

How many TikTok followers does SoFi have?+
SoFi (@sofi) has 178K TikTok followers as of July 2026.
What is SoFi's TikTok engagement rate?+
SoFi's TikTok engagement rate is 0.94% over the last 12 months, based on 217 videos.
How many likes does SoFi get on TikTok?+
SoFi received 511K total likes across 217 videos in the last 12 months, averaging 2.35K likes per video.
How many TikTok views does SoFi get?+
SoFi's TikTok content generated 54.6M total views over the last 12 months.