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followers
182K
impressions
74.5M
likes
623K
comments
6.16K
posts
234
engagement
0.844%
emv
$1.65M
Average per post
319K

Key Metrics

Distributions

Top Content

Most Olympians don't make a living off their sport. @Michael Phelps almost didn't either, after briefly considering a career change. Thankfully, he came to his senses.
5.00M
47.8K
220
2mo ago
sofi
Most Olympians don't make a living off their sport. @Michael Phelps almost didn't either, after briefly considering a career change. Thankfully, he came to his senses.
We caught up with Justin Herbert at training camp and packed his bag with things we know he loves—plus a Team SoFi surprise 🤫 Turns out, he’s got strong opinions about shopping carts. #justinherbert #chargers #gameday
4.13M
15.7K
1.29K
1w ago
sofi
We caught up with Justin Herbert at training camp and packed his bag with things we know he loves—plus a Team SoFi surprise 🤫 Turns out, he’s got strong opinions about shopping carts. #justinherbert #chargers #gameday
@michael_phelp made millions and won more golds than any Olympian in history. But it wasn’t because he was chasing money. He was chasing something far more important. Follow for more Richer Lives.
2.41M
45.0K
1.08K
2mo ago
sofi
@michael_phelp made millions and won more golds than any Olympian in history. But it wasn’t because he was chasing money. He was chasing something far more important. Follow for more Richer Lives.
The newest member of #TeamSoFi has entered the chat. We are proud to welcome Kryen Williams to the squad. Wanna make smart moves off the field like KW? Join SoFi today.
2.25M
13.6K
71
3w ago
sofi
The newest member of #TeamSoFi has entered the chat. We are proud to welcome Kryen Williams to the squad. Wanna make smart moves off the field like KW? Join SoFi today.
Youth sports is an investment now—just not for kids. Justin Herbert shares his thoughts on the rising cost of kids’ sports and the reasons behind it. Follow for more Richer Lives. #justinherbert #chargers #privateequity #finances #youthsports
2.12M
8.29K
51
2mo ago
sofi
Youth sports is an investment now—just not for kids. Justin Herbert shares his thoughts on the rising cost of kids’ sports and the reasons behind it. Follow for more Richer Lives. #justinherbert #chargers #privateequity #finances #youthsports
Money buys freedom. For Justin Herbert, that freedom is a full weekend doing something most people would pay someone else to do. Follow for more Richer Lives.
1.95M
11.3K
98
2mo ago
sofi
Money buys freedom. For Justin Herbert, that freedom is a full weekend doing something most people would pay someone else to do. Follow for more Richer Lives.
@simuliu played hooky one time and it changed the course of his career—and life. Follow for more Richer Lives.
1.75M
21.5K
59
2mo ago
sofi
@simuliu played hooky one time and it changed the course of his career—and life. Follow for more Richer Lives.
To celebrate the SoFi @nba Play-In Tournament, you can hit a bank shot for up to $1,000 in cash!¹ Visit the link in our bio by 4/30/26 to shoot your shot. 🏀 Join the Official Bank of the NBA to also score up to 4.00% APY² with eligible direct deposit and pay no account fees!³
1.70M
1.25K
4
5mo ago
sofi
To celebrate the SoFi @nba Play-In Tournament, you can hit a bank shot for up to $1,000 in cash!¹ Visit the link in our bio by 4/30/26 to shoot your shot. 🏀 Join the Official Bank of the NBA to also score up to 4.00% APY² with eligible direct deposit and pay no account fees!³
@kelseaballerini 's first three singles were all #1s—but she still couldn't justify buying something she really wanted. So she took a very unconventional route to splurging on herself instead. Follow for more Richer Lives.
1.68M
13.7K
24
3mo ago
sofi
@kelseaballerini 's first three singles were all #1s—but she still couldn't justify buying something she really wanted. So she took a very unconventional route to splurging on herself instead. Follow for more Richer Lives.
Nashville favorite @cowboycannolis has been hanging at the SoFi Studio lounge all week at #CMAfest 🤠 We got him on the Money Mic to talk cowboy budgets and where he spends his money. If you're here at CMA Fest, stop by tomorrow from 12–1 PM for one last chance to see him live! #nashville #countrymusic #cannolis
1.67M
19.1K
38
4mo ago
sofi
Nashville favorite @cowboycannolis has been hanging at the SoFi Studio lounge all week at #CMAfest 🤠 We got him on the Money Mic to talk cowboy budgets and where he spends his money. If you're here at CMA Fest, stop by tomorrow from 12–1 PM for one last chance to see him live! #nashville #countrymusic #cannolis
@rachelzoe said something on set that we haven't stopped thinking about. This is why financial independence isn't optional. Full episode on @sofi's YouTube channel. #financialindependence
1.67M
18.5K
106
4mo ago
sofi
@rachelzoe said something on set that we haven't stopped thinking about. This is why financial independence isn't optional. Full episode on @sofi's YouTube channel. #financialindependence
When you’re signing contracts like Justin Herbert, you can do whatever you want after you retire. But his answer for “What’s next?” might not be exactly what you’d expect from an elite professional athlete. Follow for more Richer Lives.
1.63M
2.25K
56
1mo ago
sofi
When you’re signing contracts like Justin Herbert, you can do whatever you want after you retire. But his answer for “What’s next?” might not be exactly what you’d expect from an elite professional athlete. Follow for more Richer Lives.
Olympic legend Shawn Johnson joined us on the SoFi Money Mic at #CMAfest, and her money takes earned a perfect 10. Follow @sofi for more hot money takes. #nashville #countrymusic #finances
1.58M
3.19K
11
4mo ago
sofi
Olympic legend Shawn Johnson joined us on the SoFi Money Mic at #CMAfest, and her money takes earned a perfect 10. Follow @sofi for more hot money takes. #nashville #countrymusic #finances
As the Official Bank of the @nba, we unlocked NBA All-Star 2026 for five SoFi Plus members and their guests. They caught all the action, plus got an exclusive meet-and-greet at SoFi Stadium with Jayson Tatum and @cameron_brink. Ready to bank like an all-star? Join SoFi Plus.
1.54M
6.52K
14
7mo ago
sofi
As the Official Bank of the @nba, we unlocked NBA All-Star 2026 for five SoFi Plus members and their guests. They caught all the action, plus got an exclusive meet-and-greet at SoFi Stadium with Jayson Tatum and @cameron_brink. Ready to bank like an all-star? Join SoFi Plus.
One small change. A completely different outcome. @christinamilian shares the decision that changed the trajectory of her career. Follow @sofi for more stories like this. #careerdecision #womeninbusiness #musicindustry #PersonalFinance #taxseason
1.51M
53.8K
309
8mo ago
sofi
One small change. A completely different outcome. @christinamilian shares the decision that changed the trajectory of her career. Follow @sofi for more stories like this. #careerdecision #womeninbusiness #musicindustry #PersonalFinance #taxseason
For @Ilona Maher , the road to LA 2028 at SoFi Stadium isn’t promised—but showing up for her team always is. Follow @sofi for more Richer Lives all season long. #rugby #ilonamaher #goldmedal #PersonalFinance #wealthmindset
1.42M
42.0K
24
7mo ago
sofi
For @Ilona Maher , the road to LA 2028 at SoFi Stadium isn’t promised—but showing up for her team always is. Follow @sofi for more Richer Lives all season long. #rugby #ilonamaher #goldmedal #PersonalFinance #wealthmindset
Forty-five minutes. Five sharks. One life-changing deal. @drinkpoppi founder @asellsworth shares what it was really like inside the Tank. Follow @sofi for more. #sharktank #poppi #entrepreneurlife #womeninbusiness #investing
1.32M
41.4K
88
6mo ago
sofi
Forty-five minutes. Five sharks. One life-changing deal. @drinkpoppi founder @asellsworth shares what it was really like inside the Tank. Follow @sofi for more. #sharktank #poppi #entrepreneurlife #womeninbusiness #investing
We’re proud to announce that SoFi is the Official Financial Services Partner of Notre Dame Athletics. This partnership represents our shared goal to support a new generation within and beyond sports through financial education, tools, career development, and exclusive on-campus experiences. More than a jersey patch, this partnership is the beginning of a new era of champions—and champions choose SoFi to get their money right. Go Irish! @Notre Dame Football
1.27M
2.84K
83
2mo ago
sofi
We’re proud to announce that SoFi is the Official Financial Services Partner of Notre Dame Athletics. This partnership represents our shared goal to support a new generation within and beyond sports through financial education, tools, career development, and exclusive on-campus experiences. More than a jersey patch, this partnership is the beginning of a new era of champions—and champions choose SoFi to get their money right. Go Irish! @Notre Dame Football
We’re headed back to Nashville! CMA Fest presented by SoFi is right around the corner! Join SoFi Plus before you buy your tickets to unlock exclusive experiences during CMA Fest. #CMAfest #countrymusic #musicfestival
1.08M
2.28K
6
5mo ago
sofi
We’re headed back to Nashville! CMA Fest presented by SoFi is right around the corner! Join SoFi Plus before you buy your tickets to unlock exclusive experiences during CMA Fest. #CMAfest #countrymusic #musicfestival
Building a sport takes more than showing up on game day. Professional rugby player @ilonamaher explains why she thinks rugby needs to “step it up.” Follow @sofi for more hot takes from Richer Lives. #rugby #ilonamaher #womenssports #PersonalFinance #wealthmindset
1.07M
58.6K
111
7mo ago
sofi
Building a sport takes more than showing up on game day. Professional rugby player @ilonamaher explains why she thinks rugby needs to “step it up.” Follow @sofi for more hot takes from Richer Lives. #rugby #ilonamaher #womenssports #PersonalFinance #wealthmindset

SoFi (@sofi) TikTok Stats & Analytics

SoFi (@sofi) has 182K TikTok followers with a 0.84% engagement rate over the past 12 months. Across 234 videos, SoFi received 623K total likes and 74.5M views, averaging 2.66K likes per video. This page tracks SoFi's performance metrics, top content, and engagement trends — updated daily. To benchmark @sofi against other accounts, use Socialpruf's TikTok competitor analysis tool.

SoFi (@sofi) TikTok Analytics FAQ

How many TikTok followers does SoFi have?+
SoFi (@sofi) has 182K TikTok followers as of October 2026.
What is SoFi's TikTok engagement rate?+
SoFi's TikTok engagement rate is 0.84% over the last 12 months, based on 234 videos.
How many likes does SoFi get on TikTok?+
SoFi received 623K total likes across 234 videos in the last 12 months, averaging 2.66K likes per video.
How many TikTok views does SoFi get?+
SoFi's TikTok content generated 74.5M total views over the last 12 months.
Can I compare SoFi with other TikTok accounts?+
Yes. Add @sofi to a competitor set with Socialpruf's TikTok competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.