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followers
185K
impressions
95.1M
likes
732K
comments
7.49K
posts
247
engagement
0.777%
emv
$2.10M
Average per post
385K

Key Metrics

Distributions

Top Content

During the Smart Money Social Club, @marthastewart shared what’s possible when women see investing as a top financial priority: she witnessed it firsthand with her mom who invested wisely, and quietly built wealth while raising six children. Watch the full episode of Richer Lives at the link in our bio.
7.13M
42.3K
279
2w ago
sofi
During the Smart Money Social Club, @marthastewart shared what’s possible when women see investing as a top financial priority: she witnessed it firsthand with her mom who invested wisely, and quietly built wealth while raising six children. Watch the full episode of Richer Lives at the link in our bio.
Most Olympians don't make a living off their sport. @Michael Phelps almost didn't either, after briefly considering a career change. Thankfully, he came to his senses.
5.00M
47.9K
220
3mo ago
sofi
Most Olympians don't make a living off their sport. @Michael Phelps almost didn't either, after briefly considering a career change. Thankfully, he came to his senses.
She said what she said. We brought in @marthastewart to talk money for the first-ever live recording of Richer Lives at SoFi’s Smart Money Social Club!
4.58M
27.8K
723
2w ago
sofi
She said what she said. We brought in @marthastewart to talk money for the first-ever live recording of Richer Lives at SoFi’s Smart Money Social Club!
We caught up with Justin Herbert at training camp and packed his bag with things we know he loves—plus a Team SoFi surprise 🤫 Turns out, he’s got strong opinions about shopping carts. #justinherbert #chargers #gameday
4.14M
15.9K
1.29K
1mo ago
sofi
We caught up with Justin Herbert at training camp and packed his bag with things we know he loves—plus a Team SoFi surprise 🤫 Turns out, he’s got strong opinions about shopping carts. #justinherbert #chargers #gameday
Success doesn’t happen overnight. In fact, failure usually comes first. At today’s first-ever SoFi Smart Money Social Club, @emmagrede got real about what it actually took to build what she has today and why women backing women matters.
2.66M
11.3K
47
3w ago
sofi
Success doesn’t happen overnight. In fact, failure usually comes first. At today’s first-ever SoFi Smart Money Social Club, @emmagrede got real about what it actually took to build what she has today and why women backing women matters.
@michael_phelp made millions and won more golds than any Olympian in history. But it wasn’t because he was chasing money. He was chasing something far more important. Follow for more Richer Lives.
2.41M
45.2K
1.08K
3mo ago
sofi
@michael_phelp made millions and won more golds than any Olympian in history. But it wasn’t because he was chasing money. He was chasing something far more important. Follow for more Richer Lives.
The newest member of #TeamSoFi has entered the chat. We are proud to welcome Kryen Williams to the squad. Wanna make smart moves off the field like KW? Join SoFi today.
2.25M
13.6K
70
1mo ago
sofi
The newest member of #TeamSoFi has entered the chat. We are proud to welcome Kryen Williams to the squad. Wanna make smart moves off the field like KW? Join SoFi today.
We hit Josh Allen with some questions during a break at our commercial shoot. Check out his thoughts on money while on set with the Everything App for Smarter Money™ 🏈🔥 #joshallen #billsfootball #finances #smartmoney
2.22M
12.4K
69
2w ago
sofi
We hit Josh Allen with some questions during a break at our commercial shoot. Check out his thoughts on money while on set with the Everything App for Smarter Money™ 🏈🔥 #joshallen #billsfootball #finances #smartmoney
Youth sports is an investment now—just not for kids. Justin Herbert shares his thoughts on the rising cost of kids’ sports and the reasons behind it. Follow for more Richer Lives. #justinherbert #chargers #privateequity #finances #youthsports
2.12M
8.29K
51
2mo ago
sofi
Youth sports is an investment now—just not for kids. Justin Herbert shares his thoughts on the rising cost of kids’ sports and the reasons behind it. Follow for more Richer Lives. #justinherbert #chargers #privateequity #finances #youthsports
When it comes to investing, it pays off to do your homework. During the Smart Money Social Club, @marthastewart shared why it matters to dig in and learn about companies before investing. Watch the full livestream at the link in our bio! @yourrichbff
2.09M
6.74K
127
2w ago
sofi
When it comes to investing, it pays off to do your homework. During the Smart Money Social Club, @marthastewart shared why it matters to dig in and learn about companies before investing. Watch the full livestream at the link in our bio! @yourrichbff
Money buys freedom. For Justin Herbert, that freedom is a full weekend doing something most people would pay someone else to do. Follow for more Richer Lives.
1.95M
11.3K
98
2mo ago
sofi
Money buys freedom. For Justin Herbert, that freedom is a full weekend doing something most people would pay someone else to do. Follow for more Richer Lives.
@simuliu played hooky one time and it changed the course of his career—and life. Follow for more Richer Lives.
1.75M
21.5K
59
3mo ago
sofi
@simuliu played hooky one time and it changed the course of his career—and life. Follow for more Richer Lives.
To celebrate the SoFi @nba Play-In Tournament, you can hit a bank shot for up to $1,000 in cash!¹ Visit the link in our bio by 4/30/26 to shoot your shot. 🏀 Join the Official Bank of the NBA to also score up to 4.00% APY² with eligible direct deposit and pay no account fees!³
1.70M
1.25K
4
6mo ago
sofi
To celebrate the SoFi @nba Play-In Tournament, you can hit a bank shot for up to $1,000 in cash!¹ Visit the link in our bio by 4/30/26 to shoot your shot. 🏀 Join the Official Bank of the NBA to also score up to 4.00% APY² with eligible direct deposit and pay no account fees!³
@kelseaballerini 's first three singles were all #1s—but she still couldn't justify buying something she really wanted. So she took a very unconventional route to splurging on herself instead. Follow for more Richer Lives.
1.68M
13.7K
23
3mo ago
sofi
@kelseaballerini 's first three singles were all #1s—but she still couldn't justify buying something she really wanted. So she took a very unconventional route to splurging on herself instead. Follow for more Richer Lives.
Nashville favorite @cowboycannolis has been hanging at the SoFi Studio lounge all week at #CMAfest 🤠 We got him on the Money Mic to talk cowboy budgets and where he spends his money. If you're here at CMA Fest, stop by tomorrow from 12–1 PM for one last chance to see him live! #nashville #countrymusic #cannolis
1.67M
19.1K
38
4mo ago
sofi
Nashville favorite @cowboycannolis has been hanging at the SoFi Studio lounge all week at #CMAfest 🤠 We got him on the Money Mic to talk cowboy budgets and where he spends his money. If you're here at CMA Fest, stop by tomorrow from 12–1 PM for one last chance to see him live! #nashville #countrymusic #cannolis
@rachelzoe said something on set that we haven't stopped thinking about. This is why financial independence isn't optional. Full episode on @sofi's YouTube channel. #financialindependence
1.67M
18.5K
107
5mo ago
sofi
@rachelzoe said something on set that we haven't stopped thinking about. This is why financial independence isn't optional. Full episode on @sofi's YouTube channel. #financialindependence
When you’re signing contracts like Justin Herbert, you can do whatever you want after you retire. But his answer for “What’s next?” might not be exactly what you’d expect from an elite professional athlete. Follow for more Richer Lives.
1.63M
2.25K
56
2mo ago
sofi
When you’re signing contracts like Justin Herbert, you can do whatever you want after you retire. But his answer for “What’s next?” might not be exactly what you’d expect from an elite professional athlete. Follow for more Richer Lives.
Olympic legend Shawn Johnson joined us on the SoFi Money Mic at #CMAfest, and her money takes earned a perfect 10. Follow @sofi for more hot money takes. #nashville #countrymusic #finances
1.58M
3.19K
11
4mo ago
sofi
Olympic legend Shawn Johnson joined us on the SoFi Money Mic at #CMAfest, and her money takes earned a perfect 10. Follow @sofi for more hot money takes. #nashville #countrymusic #finances
As the Official Bank of the @nba, we unlocked NBA All-Star 2026 for five SoFi Plus members and their guests. They caught all the action, plus got an exclusive meet-and-greet at SoFi Stadium with Jayson Tatum and @cameron_brink. Ready to bank like an all-star? Join SoFi Plus.
1.54M
6.52K
14
8mo ago
sofi
As the Official Bank of the @nba, we unlocked NBA All-Star 2026 for five SoFi Plus members and their guests. They caught all the action, plus got an exclusive meet-and-greet at SoFi Stadium with Jayson Tatum and @cameron_brink. Ready to bank like an all-star? Join SoFi Plus.
One small change. A completely different outcome. @christinamilian shares the decision that changed the trajectory of her career. Follow @sofi for more stories like this. #careerdecision #womeninbusiness #musicindustry #PersonalFinance #taxseason
1.52M
54.2K
314
9mo ago
sofi
One small change. A completely different outcome. @christinamilian shares the decision that changed the trajectory of her career. Follow @sofi for more stories like this. #careerdecision #womeninbusiness #musicindustry #PersonalFinance #taxseason

SoFi (@sofi) TikTok Stats & Analytics

SoFi (@sofi) has 185K TikTok followers with a 0.78% engagement rate over the past 12 months. Across 247 videos, SoFi received 732K total likes and 95.1M views, averaging 2.96K likes per video. This page tracks SoFi's performance metrics, top content, and engagement trends — updated daily. To benchmark @sofi against other accounts, use Socialpruf's TikTok competitor analysis tool.

SoFi (@sofi) TikTok Analytics FAQ

How many TikTok followers does SoFi have?+
SoFi (@sofi) has 185K TikTok followers as of October 2026.
What is SoFi's TikTok engagement rate?+
SoFi's TikTok engagement rate is 0.78% over the last 12 months, based on 247 videos.
How many likes does SoFi get on TikTok?+
SoFi received 732K total likes across 247 videos in the last 12 months, averaging 2.96K likes per video.
How many TikTok views does SoFi get?+
SoFi's TikTok content generated 95.1M total views over the last 12 months.
Can I compare SoFi with other TikTok accounts?+
Yes. Add @sofi to a competitor set with Socialpruf's TikTok competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.