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followers
59.8K
impressions
24.0M
likes
363K
comments
6.13K
posts
289
engagement
1.54%
emv
$578K
Average per post
82.9K

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The future of sports marketing isn’t celebrity athletes. It’s everyday ones. DICK’S Sporting Goods is treating real athletes, coaches, parents, employees, and fans like influencers through the DICK’S Varsity Team. No follower count required. @DICKS Sporting Goods DICK’S is paying and treating everyday people who genuinely love sports like influencers with real compensation, free gear, and exclusive product drops. Applications for the 2026 DICK’S Varsity Team are now open until February 3rd. @dicksvarsityteam Comment VARSITY and I’ll send you the link. #dkspartner #sports #marketing
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thebrandblueprint
The future of sports marketing isn’t celebrity athletes. It’s everyday ones. DICK’S Sporting Goods is treating real athletes, coaches, parents, employees, and fans like influencers through the DICK’S Varsity Team. No follower count required. @DICKS Sporting Goods DICK’S is paying and treating everyday people who genuinely love sports like influencers with real compensation, free gear, and exclusive product drops. Applications for the 2026 DICK’S Varsity Team are now open until February 3rd. @dicksvarsityteam Comment VARSITY and I’ll send you the link. #dkspartner #sports #marketing
One of the biggest shifts in ecommerce is about to happen. Having a "good enough" website won't cut it anymore. People are getting more comfortable asking for what they want instead of browsing for it. That's what Swap is fixing. They're building an end-to-end agentic commerce storefront that turns a traditional ecommerce site into an AI-powered shopping experience. Instead of acting like a static catalog, the site can: guide discovery, recommend products, answer questions, and complete checkout in chat. To learn more about Swap & schedule a demo, learn more in my profile. #SwapSponsor #website #shopping #ai #marketing
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thebrandblueprint
One of the biggest shifts in ecommerce is about to happen. Having a "good enough" website won't cut it anymore. People are getting more comfortable asking for what they want instead of browsing for it. That's what Swap is fixing. They're building an end-to-end agentic commerce storefront that turns a traditional ecommerce site into an AI-powered shopping experience. Instead of acting like a static catalog, the site can: guide discovery, recommend products, answer questions, and complete checkout in chat. To learn more about Swap & schedule a demo, learn more in my profile. #SwapSponsor #website #shopping #ai #marketing
How The Dot Cakes blew up on social media. The importance of a product being so interesting on the shelf that people want to try it and make a video about it. Aka a product should be able to do its on marketing. #dotcakes #dotcake #marketing
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thebrandblueprint
How The Dot Cakes blew up on social media. The importance of a product being so interesting on the shelf that people want to try it and make a video about it. Aka a product should be able to do its on marketing. #dotcakes #dotcake #marketing
The founder of Jeni’s Ice Cream just reinvented fiber bars. Meet Floura. Each bar packs 13g of fiber from 12 real plants to fuel your gut without upsetting your stomach. Protein gets all the attention, but fiber is just as essential and Floura makes it easy and delicious to get enough every day. With flavors inspired by Jeni’s iconic ice cream, Floura is shaking up the fiber game. What do you think? #floura #fiber #protein #jenisicecream #flourapartner
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thebrandblueprint
The founder of Jeni’s Ice Cream just reinvented fiber bars. Meet Floura. Each bar packs 13g of fiber from 12 real plants to fuel your gut without upsetting your stomach. Protein gets all the attention, but fiber is just as essential and Floura makes it easy and delicious to get enough every day. With flavors inspired by Jeni’s iconic ice cream, Floura is shaking up the fiber game. What do you think? #floura #fiber #protein #jenisicecream #flourapartner
The next status symbol will be the gas station you go to. Because in 2027 LA is getting its first ever luxury gas station called Maggie’s. We can imagine it’ll be the Erewhon of gas stations with nice beverages and prepared foods. Do you think gas stations will become status symbols? #s#statussymbol
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The next status symbol will be the gas station you go to. Because in 2027 LA is getting its first ever luxury gas station called Maggie’s. We can imagine it’ll be the Erewhon of gas stations with nice beverages and prepared foods. Do you think gas stations will become status symbols? #s#statussymbol
Meet the man secretly building all of the hottest new brands: Ben Bennett. He’s the Founder of The Center. An accelerator for beauty brands. Him and his team are behind Naturium, Phlur, CYKLAR, Prequel, and Saltair. They’re already had 3 exits with their strategy: scale a masstige brand in 3 years to $100M and sell it. They nail packaging, product, and founder market fit. Likely CYKLAR will be sold next 👀 What do you think of The Center’s/Ben’s strategy? #marketing #cyklar #phlur #naturium
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thebrandblueprint
Meet the man secretly building all of the hottest new brands: Ben Bennett. He’s the Founder of The Center. An accelerator for beauty brands. Him and his team are behind Naturium, Phlur, CYKLAR, Prequel, and Saltair. They’re already had 3 exits with their strategy: scale a masstige brand in 3 years to $100M and sell it. They nail packaging, product, and founder market fit. Likely CYKLAR will be sold next 👀 What do you think of The Center’s/Ben’s strategy? #marketing #cyklar #phlur #naturium
The Rhode of India is coming to the US next year, and everyone will be talking about this brand next year. Meet the viral hair care brand indē wild. They’re taking centuries-old Ayurvedic hair rituals and turning them into modern, science-backed products that actually deliver results. And the sales already prove it. Before even launching in Sephora US next year, indē wild is operating at a $12M ARR run rate, with Sephora UK revenue up +667% quarter over quarter. Plus their Rhode like marketing is going to make them stand out as the “cool” brand that everyone wants to use too. Comment if you’re excited for indē wild to launch in Sephora US next year. #sephora #indewild #haircare #marketing #rhode
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thebrandblueprint
The Rhode of India is coming to the US next year, and everyone will be talking about this brand next year. Meet the viral hair care brand indē wild. They’re taking centuries-old Ayurvedic hair rituals and turning them into modern, science-backed products that actually deliver results. And the sales already prove it. Before even launching in Sephora US next year, indē wild is operating at a $12M ARR run rate, with Sephora UK revenue up +667% quarter over quarter. Plus their Rhode like marketing is going to make them stand out as the “cool” brand that everyone wants to use too. Comment if you’re excited for indē wild to launch in Sephora US next year. #sephora #indewild #haircare #marketing #rhode
How Solidcore is getting people to pay $400 for their sweatshirt through their new Solidays Challenge #solidcore #pilates #marketing
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thebrandblueprint
How Solidcore is getting people to pay $400 for their sweatshirt through their new Solidays Challenge #solidcore #pilates #marketing
$1B brands aren’t built on loud prints or flashy colors. They’re built on really good boring products. Skims, Alo, Béis best sellers are their black and nude items. Yes they have fun launches, but what actually moves volume at scale is their simple products. Highlighting that product quality is more important that color. Simple products sell. #skims #alo #beis #marketing #strategy
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thebrandblueprint
$1B brands aren’t built on loud prints or flashy colors. They’re built on really good boring products. Skims, Alo, Béis best sellers are their black and nude items. Yes they have fun launches, but what actually moves volume at scale is their simple products. Highlighting that product quality is more important that color. Simple products sell. #skims #alo #beis #marketing #strategy
How Tiny Zaps is disrupting the tattoo industry. Meet Tiny Zaps. A 10 minute tech enabled tattoo company reinventing the tattoo experience. Their 2nd location just launched in Brooklyn to be a place where people feel comfortable to get their 1st or 100th tattoo. Comment what you think of Tiny Zaps. #tinyzaps #nyc #tattoo #studs
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thebrandblueprint
How Tiny Zaps is disrupting the tattoo industry. Meet Tiny Zaps. A 10 minute tech enabled tattoo company reinventing the tattoo experience. Their 2nd location just launched in Brooklyn to be a place where people feel comfortable to get their 1st or 100th tattoo. Comment what you think of Tiny Zaps. #tinyzaps #nyc #tattoo #studs
Levi's takes full advantage of FIFA brand ban at World Cup and turns the logo ban into a marketing move. #levis #worldcup #marketing
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thebrandblueprint
Levi's takes full advantage of FIFA brand ban at World Cup and turns the logo ban into a marketing move. #levis #worldcup #marketing
Who is winning the water bottle war?: Stanley vs Owala Stanley’s approach is to be the trendy water bottle brand by doing a lot collabs, following all the trends, and working with celebrities. Owala on the other hand isn’t as trend focused. They’re prioritizing functionality, unique color combinations, and fixing what people didn’t love about Stanley. The data in Particl shows that Stanley is winning, but Owala is not far behind… and Owala just launched in 2020 and Stanley launched in 1913. If you want to study the competition too, you have to use Particl. All the info is in my bio. #waterbottle #stanley #owala #particlpartner
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thebrandblueprint
Who is winning the water bottle war?: Stanley vs Owala Stanley’s approach is to be the trendy water bottle brand by doing a lot collabs, following all the trends, and working with celebrities. Owala on the other hand isn’t as trend focused. They’re prioritizing functionality, unique color combinations, and fixing what people didn’t love about Stanley. The data in Particl shows that Stanley is winning, but Owala is not far behind… and Owala just launched in 2020 and Stanley launched in 1913. If you want to study the competition too, you have to use Particl. All the info is in my bio. #waterbottle #stanley #owala #particlpartner
Elf is launching hair care dupes 👀 #elf #dupe #haircare
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Elf is launching hair care dupes 👀 #elf #dupe #haircare
A list of all the Black Friday Sales and Discount Codes The list is 🔗 in my bio #blackfriday #discount #discountcode #bfcm
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A list of all the Black Friday Sales and Discount Codes The list is 🔗 in my bio #blackfriday #discount #discountcode #bfcm
A list of all the Black Friday Sales and Discount Codes The list is 🔗 in my bio #blackfriday #blackfridaydeals #bfcm #discount #discountcode
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thebrandblueprint
A list of all the Black Friday Sales and Discount Codes The list is 🔗 in my bio #blackfriday #blackfridaydeals #bfcm #discount #discountcode
Has social media destroyed the beauty industry? Because we are at an all-time high of beauty products that solely make sense for social media and nothing else. We don’t need a jelly contour with no pigment or a face mask that explodes, but social media loves this over-the-top stuff. All of these products are only great for short-term sales, and 2 weeks later, no one is buying them or talking about them. Will brands reprioritize function over virality in 2026 to build a brand with longevity? I hope so. What do you think? Have beauty brands lost the plot? #beauty #makeup #trends
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thebrandblueprint
Has social media destroyed the beauty industry? Because we are at an all-time high of beauty products that solely make sense for social media and nothing else. We don’t need a jelly contour with no pigment or a face mask that explodes, but social media loves this over-the-top stuff. All of these products are only great for short-term sales, and 2 weeks later, no one is buying them or talking about them. Will brands reprioritize function over virality in 2026 to build a brand with longevity? I hope so. What do you think? Have beauty brands lost the plot? #beauty #makeup #trends
Who is winning the luggage war?: BEIS vs Away BEIS’s approach is to be the trendy luggage brand by doing collabs & working with influencers. Away on the other hand isn’t as trendy. They’re trying to be the luggage brand for constantly on the go travelers & is launching stores to increase distribution. The data in Particl shows BEIS as the clear winner. From sales to product velocity. If you want to study the competition too, you have to use Particl. All the info is in my bio. #luggage #beis #away #particlpartner
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thebrandblueprint
Who is winning the luggage war?: BEIS vs Away BEIS’s approach is to be the trendy luggage brand by doing collabs & working with influencers. Away on the other hand isn’t as trendy. They’re trying to be the luggage brand for constantly on the go travelers & is launching stores to increase distribution. The data in Particl shows BEIS as the clear winner. From sales to product velocity. If you want to study the competition too, you have to use Particl. All the info is in my bio. #luggage #beis #away #particlpartner
The smartest brands are launching a podcast to show the behind the scenes of their business and to grow a tighter relationship with their customers. Podcasts are becoming a tool to cultivate an authentic community for your brand. And tools like Klap are making it easier and faster for people to launch a podcast & go viral. With Klap you can turn any episode into viral, captioned clips in seconds. More information in my Beacons profile. #klappartner #oddmuse #aimeesmale #podcast #marketing
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thebrandblueprint
The smartest brands are launching a podcast to show the behind the scenes of their business and to grow a tighter relationship with their customers. Podcasts are becoming a tool to cultivate an authentic community for your brand. And tools like Klap are making it easier and faster for people to launch a podcast & go viral. With Klap you can turn any episode into viral, captioned clips in seconds. More information in my Beacons profile. #klappartner #oddmuse #aimeesmale #podcast #marketing
Did MCoBeauty take duping too far? MCoBeauty, the brand that has already been sued for copying others, just opened a full Sephora lookalike popup in NYC and gave out their Sephora dupes for free. I love accessible products, but when a brand leans this hard into copying, it starts to feel like they crossed the line from inspiration to imitation. What do you think of MCoBeauty’s strategy? #mccobeauty #dupes #sephora
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Did MCoBeauty take duping too far? MCoBeauty, the brand that has already been sued for copying others, just opened a full Sephora lookalike popup in NYC and gave out their Sephora dupes for free. I love accessible products, but when a brand leans this hard into copying, it starts to feel like they crossed the line from inspiration to imitation. What do you think of MCoBeauty’s strategy? #mccobeauty #dupes #sephora
Hot take, not every brand should do live shopping. Live shopping typically cheapens the value of your products and as most brands use it for “flash sales” and massive discounts. BUT Skims, just showed how premium brands can do live shopping by turning live shopping into a TV Show. Something that you have to tune into. Skims maintained their brand perception and had a live shopping moment that added to their brand. Did it have an ROI? I am not sure, but time will tell. NOW, this isn’t to say don’t do live shopping. Billion dollar brands do live shopping. It’s more to say if you want to stay premium, you should decide if it’s right for your brand perception. Now comment what you think of this strategy. #skims #marketing #kimkardashian #liveshopping
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Hot take, not every brand should do live shopping. Live shopping typically cheapens the value of your products and as most brands use it for “flash sales” and massive discounts. BUT Skims, just showed how premium brands can do live shopping by turning live shopping into a TV Show. Something that you have to tune into. Skims maintained their brand perception and had a live shopping moment that added to their brand. Did it have an ROI? I am not sure, but time will tell. NOW, this isn’t to say don’t do live shopping. Billion dollar brands do live shopping. It’s more to say if you want to stay premium, you should decide if it’s right for your brand perception. Now comment what you think of this strategy. #skims #marketing #kimkardashian #liveshopping

THE BRAND BLUEPRINT (@thebrandblueprint) Tiktok Stats & Analytics

THE BRAND BLUEPRINT (@thebrandblueprint) has 59.8K Tiktok followers with a 1.54% engagement rate over the past 12 months. Across 289 videos, THE BRAND BLUEPRINT received 363K total likes and 24.0M views, averaging 1.26K likes per video. This page tracks THE BRAND BLUEPRINT's performance metrics, top content, and engagement trends — updated daily.

THE BRAND BLUEPRINT (@thebrandblueprint) Tiktok Analytics FAQ

How many TikTok followers does THE BRAND BLUEPRINT have?+
THE BRAND BLUEPRINT (@thebrandblueprint) has 59.8K TikTok followers as of August 2026.
What is THE BRAND BLUEPRINT's TikTok engagement rate?+
THE BRAND BLUEPRINT's TikTok engagement rate is 1.54% over the last 12 months, based on 289 videos.
How many likes does THE BRAND BLUEPRINT get on TikTok?+
THE BRAND BLUEPRINT received 363K total likes across 289 videos in the last 12 months, averaging 1.26K likes per video.
How many TikTok views does THE BRAND BLUEPRINT get?+
THE BRAND BLUEPRINT's TikTok content generated 24.0M total views over the last 12 months.