NewGet @lays's full report
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followers
1.03M
impressions
108M
likes
605K
comments
15.1K
posts
193
engagement
0.574%
emv
$2.33M
Average per post
559K

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We did the thing. The Lay's you love, same size, new low price.
13.6M
1.69K
133
7mo ago
lays
We did the thing. The Lay's you love, same size, new low price.
#Ad These @lays showed up at my door in less than 72 hours — the Lay’s Challenge that had 100,000 people signing up during the Big Game! Every delivery came with a promise: the freshest bag of Lay’s within 72 hours, or you get a year’s supply. Did you know Lay’s are made from real potatoes, from real farms all around the US? And the chips go from potato to chip to your door in 72 hours. I have to say, these are the freshest chips I have ever tasted. Follow along at LaysChallenge.com (https://urldefense.com/v3/__http://LaysChallenge.com__;!!FBl7RhjNdtJEi0k!sYUHkvNadgltP6op5OHvCQWZdRaNCRCGha6i7Lr5sZ21LgA4XmO-RH92lu7cn2jXsPKiP9ca0Cd8HrXH-NCGiP8$)  and see how many Lay's have been delivered so far.
6.51M
3.20K
73
8mo ago
lays
#Ad These @lays showed up at my door in less than 72 hours — the Lay’s Challenge that had 100,000 people signing up during the Big Game! Every delivery came with a promise: the freshest bag of Lay’s within 72 hours, or you get a year’s supply. Did you know Lay’s are made from real potatoes, from real farms all around the US? And the chips go from potato to chip to your door in 72 hours. I have to say, these are the freshest chips I have ever tasted. Follow along at LaysChallenge.com (https://urldefense.com/v3/__http://LaysChallenge.com__;!!FBl7RhjNdtJEi0k!sYUHkvNadgltP6op5OHvCQWZdRaNCRCGha6i7Lr5sZ21LgA4XmO-RH92lu7cn2jXsPKiP9ca0Cd8HrXH-NCGiP8$)  and see how many Lay's have been delivered so far.
all of us during halftime 💃 #LaysSBLX #SBLX
6.35M
27.4K
398
8mo ago
lays
all of us during halftime 💃 #LaysSBLX #SBLX
One thing about Will Ferrell - he sure knows how to root for them all. 🏆 #FIFAWorldCup #LaysFWC26
5.66M
4.79K
50
3mo ago
lays
One thing about Will Ferrell - he sure knows how to root for them all. 🏆 #FIFAWorldCup #LaysFWC26
Anyone else tear up watching the Lay’s commercial? 🥹 🥔 #LaysSBLX #SBLX
5.26M
31.7K
626
8mo ago
lays
Anyone else tear up watching the Lay’s commercial? 🥹 🥔 #LaysSBLX #SBLX
So, did you? 😋 Drop a comment to let us know 👇
4.76M
1.92K
55
8mo ago
lays
So, did you? 😋 Drop a comment to let us know 👇
Just a taste of the care that goes into every bag of Lay’s ☀️ #LaysSBLX #SBLX
4.53M
1.98K
86
8mo ago
lays
Just a taste of the care that goes into every bag of Lay’s ☀️ #LaysSBLX #SBLX
#ad | I got sent one of the freshest bags of Lay’s just like those who signed up for the Lay’s Challenge, and they sent Dante, the farmer from their commercial, to deliver them! What a moment (layschallenge.com)
4.23M
3.29K
46
8mo ago
lays
#ad | I got sent one of the freshest bags of Lay’s just like those who signed up for the Lay’s Challenge, and they sent Dante, the farmer from their commercial, to deliver them! What a moment (layschallenge.com)
#ad Still can’t believe that’s the guy from the Big Game commercial! He just dropped off the freshest bag of Lay’s right to my door. From potato to chip to door, these Lay’s are light textured, crispy, and delivered right on time! Layschallenge.com
3.99M
1.11K
19
8mo ago
lays
#ad Still can’t believe that’s the guy from the Big Game commercial! He just dropped off the freshest bag of Lay’s right to my door. From potato to chip to door, these Lay’s are light textured, crispy, and delivered right on time! Layschallenge.com
You think Lionel Messi can guess the right flavor? Try our new FIFA World Cup 26™ flavor bundle for yourself. Introducing Lay's Argentinian-Style Steak with Chimichurri, Lay's Brazilian-Style Garlic Sauce, and Lay's French Onion Soup.
3.40M
1.86K
77
4mo ago
lays
You think Lionel Messi can guess the right flavor? Try our new FIFA World Cup 26™ flavor bundle for yourself. Introducing Lay's Argentinian-Style Steak with Chimichurri, Lay's Brazilian-Style Garlic Sauce, and Lay's French Onion Soup.
Celebrate the #FIFAWorldCup with exclusive, globally-inspired seasonings at the Stadium Fan Experience located on the West Side of Dallas Stadium! Then capture your moment with personalized #FWC26 postcards at the LAY’S Fan Post. It’s the perfect combo of food and fandom👀 #LaysFWC26
3.26M
2.49K
30
3mo ago
lays
Celebrate the #FIFAWorldCup with exclusive, globally-inspired seasonings at the Stadium Fan Experience located on the West Side of Dallas Stadium! Then capture your moment with personalized #FWC26 postcards at the LAY’S Fan Post. It’s the perfect combo of food and fandom👀 #LaysFWC26
FIFA World Cup 26™ Final Draw GIVEAWAY! ✨ Today starting at 11am CT, we’re giving away 5 Lay’s Go Soccer jerseys each time a country is drawn. Comment #LaysFWC26 for a chance to win! #FIFAWorldCup NO PURCH. NEC. Legal res. 50 US/DC, 18+ (19+ AL&NE). Void where prohibited. Ends 7/17/26, multiple Entry Periods apply. Limit 3 Entries per person per Entry Period, 1 Entry per social platform. Subject to Rules: http://www.lays.com/GoSoccer (Or link in bio)
3.25M
1.23K
175
10mo ago
lays
FIFA World Cup 26™ Final Draw GIVEAWAY! ✨ Today starting at 11am CT, we’re giving away 5 Lay’s Go Soccer jerseys each time a country is drawn. Comment #LaysFWC26 for a chance to win! #FIFAWorldCup NO PURCH. NEC. Legal res. 50 US/DC, 18+ (19+ AL&NE). Void where prohibited. Ends 7/17/26, multiple Entry Periods apply. Limit 3 Entries per person per Entry Period, 1 Entry per social platform. Subject to Rules: http://www.lays.com/GoSoccer (Or link in bio)
We asked @ladybiird.x to deliver one of the freshest bags of Lay's to her friend and she did NOT disappoint! ✨
3.13M
703
23
8mo ago
lays
We asked @ladybiird.x to deliver one of the freshest bags of Lay's to her friend and she did NOT disappoint! ✨
You’re outta here
3.02M
2.04K
49
3mo ago
lays
You’re outta here
Music labels have been real quiet since this dropped… 👀 #LaysFWC26
2.86M
24.4K
670
4mo ago
lays
Music labels have been real quiet since this dropped… 👀 #LaysFWC26
freshest bag of Lay's for @kate? CHECK ✅
2.78M
837
17
8mo ago
lays
freshest bag of Lay's for @kate? CHECK ✅
May we all aspire to the level of vibes that Marshawn Lynch and Will Ferrell are bringing to the#FIFAWorldCup ⚽️ #WeAre26
2.52M
1.50K
74
4mo ago
lays
May we all aspire to the level of vibes that Marshawn Lynch and Will Ferrell are bringing to the#FIFAWorldCup ⚽️ #WeAre26
Messi has spoken on his favorite Lay’s flavor, now tell us yours in the comments below ⬇️
2.34M
167K
1.24K
10mo ago
lays
Messi has spoken on his favorite Lay’s flavor, now tell us yours in the comments below ⬇️
#ad Surprising my friend with the freshest bag of @lays chips for their 72 hour challenge! layschallenge.com (http://layschallenge.com/)
2.24M
3.25K
157
8mo ago
lays
#ad Surprising my friend with the freshest bag of @lays chips for their 72 hour challenge! layschallenge.com (http://layschallenge.com/)
Share the love and vote for Lay’s on USA Today’s Ad Meter! 🫶 link in our bio. 18+. US residents only. #LaysSBLX #SBLX
1.81M
482
16
8mo ago
lays
Share the love and vote for Lay’s on USA Today’s Ad Meter! 🫶 link in our bio. 18+. US residents only. #LaysSBLX #SBLX

lays (@lays) TikTok Stats & Analytics

lays (@lays) has 1.03M TikTok followers with a 0.57% engagement rate over the past 12 months. Across 193 videos, lays received 605K total likes and 108M views, averaging 3.13K likes per video. This page tracks lays's performance metrics, top content, and engagement trends — updated daily. To benchmark @lays against other accounts, use Socialpruf's TikTok competitor analysis tool.

lays (@lays) TikTok Analytics FAQ

How many TikTok followers does lays have?+
lays (@lays) has 1.03M TikTok followers as of October 2026.
What is lays's TikTok engagement rate?+
lays's TikTok engagement rate is 0.57% over the last 12 months, based on 193 videos.
How many likes does lays get on TikTok?+
lays received 605K total likes across 193 videos in the last 12 months, averaging 3.13K likes per video.
How many TikTok views does lays get?+
lays's TikTok content generated 108M total views over the last 12 months.
Can I compare lays with other TikTok accounts?+
Yes. Add @lays to a competitor set with Socialpruf's TikTok competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.