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We need to talk about the most insane running race that just happened in Tennessee 👇 Nobody finished the race for the 2nd straight year. Very fitting, as it’s known as “The Race That Eats It’s Young”. This is the Barkley Marathons. It started back in the 80’s and only 20 people have ever finished it. Made by Gary Cantrell, also known as Lazarus Lake. The course is a 20 mile loop through Frozen Head State Park in Tennessee, and you do 5 laps for 100 miles. But the 100 miles, isn’t even the crazy part… To apply, you have to write a letter to Lazarus on why you should be allowed in. If accepted, your entry fee is a license plate from your home state. But if you’re a past finisher, your entry fee is a pack of cigs for Lazarus. They assign bib #1 to the person least likely to finish the first lap, and they are known as ”The Human Sacrifice”. To signal the start of the race, Lazarus lights his cigarette and begins smoking. The 100 mile race has 54,000 feet of elevation gain. The course is unmarked and you can only navigate from notes. Along the track, you have to find books and rip out a page to prove you completed the lap. When someone drops out, a bugler plays “Taps”, which is the sound the military plays to signal lights out. The list of crazy things goes on and on. Just an insane race, and I question the sanity of the 20 people who have completed this.
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jakeheyen
We need to talk about the most insane running race that just happened in Tennessee 👇 Nobody finished the race for the 2nd straight year. Very fitting, as it’s known as “The Race That Eats It’s Young”. This is the Barkley Marathons. It started back in the 80’s and only 20 people have ever finished it. Made by Gary Cantrell, also known as Lazarus Lake. The course is a 20 mile loop through Frozen Head State Park in Tennessee, and you do 5 laps for 100 miles. But the 100 miles, isn’t even the crazy part… To apply, you have to write a letter to Lazarus on why you should be allowed in. If accepted, your entry fee is a license plate from your home state. But if you’re a past finisher, your entry fee is a pack of cigs for Lazarus. They assign bib #1 to the person least likely to finish the first lap, and they are known as ”The Human Sacrifice”. To signal the start of the race, Lazarus lights his cigarette and begins smoking. The 100 mile race has 54,000 feet of elevation gain. The course is unmarked and you can only navigate from notes. Along the track, you have to find books and rip out a page to prove you completed the lap. When someone drops out, a bugler plays “Taps”, which is the sound the military plays to signal lights out. The list of crazy things goes on and on. Just an insane race, and I question the sanity of the 20 people who have completed this.
This company just launched the world's first breathable lung health device 👇 So this is the L Max from a company called Climatic (@climatichealth). But the way it works and what it does for you is pretty wild. You slide the blister into the device, close it up, and then do a deep inhale and exhale. It’s a blend of all-natural ingredients that go directly to your lungs. Designed to clear them out and make breathing easier. We already obsess over things like filtering water, gut health, sleep optimization, you name it. But almost nobody thinks proactively about lung health. Your environment is shaping your health more than you think. City air, smoke, allergens, travel… Your lungs deal with this everyday. And this is the first product designed to help you breathe through it. The early data is exciting. - 98% of people reported easier breathing during workouts - 80% improved HRV in just 2 weeks Lung health has been a blind spot in wellness for a while, but that might change now.
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jakeheyen
This company just launched the world's first breathable lung health device 👇 So this is the L Max from a company called Climatic (@climatichealth). But the way it works and what it does for you is pretty wild. You slide the blister into the device, close it up, and then do a deep inhale and exhale. It’s a blend of all-natural ingredients that go directly to your lungs. Designed to clear them out and make breathing easier. We already obsess over things like filtering water, gut health, sleep optimization, you name it. But almost nobody thinks proactively about lung health. Your environment is shaping your health more than you think. City air, smoke, allergens, travel… Your lungs deal with this everyday. And this is the first product designed to help you breathe through it. The early data is exciting. - 98% of people reported easier breathing during workouts - 80% improved HRV in just 2 weeks Lung health has been a blind spot in wellness for a while, but that might change now.
The best new product drops in health & fitness this week 👇 - Climatic launched the world’s first breathable lung health device. - KIPRUN launched a smart running shoe that measures sole wear and tear. - Polar Monkeys launched a dual-orientation contrast therapy system. - Resit launched a smart chair posture tracking system. 📩 Subscribe to Wellworthy for the latest product drops in health & fitness delivered every Thursday → Link in bio. #health #wellness #fitness #newproducts
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jakeheyen
The best new product drops in health & fitness this week 👇 - Climatic launched the world’s first breathable lung health device. - KIPRUN launched a smart running shoe that measures sole wear and tear. - Polar Monkeys launched a dual-orientation contrast therapy system. - Resit launched a smart chair posture tracking system. 📩 Subscribe to Wellworthy for the latest product drops in health & fitness delivered every Thursday → Link in bio. #health #wellness #fitness #newproducts
This is hands down the coolest 5k in the country, and it’s run exactly like an F1 race 👇 So this is the Bandit Grand Prix, hosted by @Bandit Running. But this is nothing like your local charity 5K. They run the whole thing like an actual F1 Grand Prix. During the day, you’ve got 5K races that work as qualifying heats. The top finishers move on to a 3K Super Final at night. And here’s the F1 part - where you finish in your qualifying heat, sets your spot on the starting grid for the finals. So the better you run, the better your pole position. The course itself is a multi-lap circuit. You do 5 laps, weaving your way through this warehouse and through turns outside. But the inside is where it’s wild. It’s dark, red lights everywhere, a DJ going the entire time, and spectators lining the course. It feels like an underground party you’re running through. Then it all ends with a podium celebration and a full afterparty right there in the warehouse. No other brand in running is doing anything close to this. Well done Bandit.
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jakeheyen
This is hands down the coolest 5k in the country, and it’s run exactly like an F1 race 👇 So this is the Bandit Grand Prix, hosted by @Bandit Running. But this is nothing like your local charity 5K. They run the whole thing like an actual F1 Grand Prix. During the day, you’ve got 5K races that work as qualifying heats. The top finishers move on to a 3K Super Final at night. And here’s the F1 part - where you finish in your qualifying heat, sets your spot on the starting grid for the finals. So the better you run, the better your pole position. The course itself is a multi-lap circuit. You do 5 laps, weaving your way through this warehouse and through turns outside. But the inside is where it’s wild. It’s dark, red lights everywhere, a DJ going the entire time, and spectators lining the course. It feels like an underground party you’re running through. Then it all ends with a podium celebration and a full afterparty right there in the warehouse. No other brand in running is doing anything close to this. Well done Bandit.
This Nike ad is causing pure chaos in the running world 👇 The internet is up in flames and bashing Nike. And it ultimately led to Nike taking the sign down. People are complaining that it’s not inclusive and it alienates walkers. Now, the ad isn’t great, but not for the reason people are complaining. So you first need to know the context. The sign is at the Boston Marathon, one of the hardest marathons to qualify for. It is for the elite of the elite runners. It’s simply not a race for walkers, there is just no debate with that. The objective by Nike was to celebrate this, and push ambitious, high-performance messaging. Which I totally agree with for Boston. Would this messaging work at your local 5K Turkey Trot? No, but that’s the point - It’s for the Boston Marathon. The ad could probably have better copy for the goal Nike had in mind. But at the end of the day, the messaging of the ad should not be controversial. And honestly, I would respect Nike much more if they brought the sign back today but with even more hardcore messaging. Maybe "Runners Welcome. Walkers Banned."
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jakeheyen
This Nike ad is causing pure chaos in the running world 👇 The internet is up in flames and bashing Nike. And it ultimately led to Nike taking the sign down. People are complaining that it’s not inclusive and it alienates walkers. Now, the ad isn’t great, but not for the reason people are complaining. So you first need to know the context. The sign is at the Boston Marathon, one of the hardest marathons to qualify for. It is for the elite of the elite runners. It’s simply not a race for walkers, there is just no debate with that. The objective by Nike was to celebrate this, and push ambitious, high-performance messaging. Which I totally agree with for Boston. Would this messaging work at your local 5K Turkey Trot? No, but that’s the point - It’s for the Boston Marathon. The ad could probably have better copy for the goal Nike had in mind. But at the end of the day, the messaging of the ad should not be controversial. And honestly, I would respect Nike much more if they brought the sign back today but with even more hardcore messaging. Maybe "Runners Welcome. Walkers Banned."
The best new product drops in health & fitness this week 👇 - CASIO launched a tiny ring watch that doubles as a health tracking wearable. - Nike launched a hybrid fitness footwear line featuring a racing and training shoe. - Active Formula launched cold-pressed olive oil shot sachets. - Hatch launched a sleep clock for contactless sleep tracking and support. Follow @Wellworthy for the latest product drops in health & fitness. #health #wellness #fitness #newproducts
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jakeheyen
The best new product drops in health & fitness this week 👇 - CASIO launched a tiny ring watch that doubles as a health tracking wearable. - Nike launched a hybrid fitness footwear line featuring a racing and training shoe. - Active Formula launched cold-pressed olive oil shot sachets. - Hatch launched a sleep clock for contactless sleep tracking and support. Follow @Wellworthy for the latest product drops in health & fitness. #health #wellness #fitness #newproducts
This shoe is taking over and we need to talk about it 👇 You can’t go anywhere without seeing someone in these shoes. So the brand is @Salomon. It’s a French outdoor brand, and the shoes are meant for hiking and trail running. But people have turned them into performative fashion. Now, I dug into the data on @ParticlHQ. But you really don’t need the data to know this. Just look down in public and you’ll see. They have a variety of shoes. But the XT-6 Gore Tex is the one that has taken over as a fashion statement. Doing almost double the volume than every other shoe. The basic black and white color are the most popular. But they have over 350 variants. So you have definitely seen some version. Now, this follows a much broader trend. Fitness and sport is becoming cool and blending with fashion and lifestyle. With bold colors, unique patterns, and limited edition collabs. It’s not about minimal athleisure anymore. Fitness is a personality trait now. And people want to express themselves in both what they wear and the activities they do.
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jakeheyen
This shoe is taking over and we need to talk about it 👇 You can’t go anywhere without seeing someone in these shoes. So the brand is @Salomon. It’s a French outdoor brand, and the shoes are meant for hiking and trail running. But people have turned them into performative fashion. Now, I dug into the data on @ParticlHQ. But you really don’t need the data to know this. Just look down in public and you’ll see. They have a variety of shoes. But the XT-6 Gore Tex is the one that has taken over as a fashion statement. Doing almost double the volume than every other shoe. The basic black and white color are the most popular. But they have over 350 variants. So you have definitely seen some version. Now, this follows a much broader trend. Fitness and sport is becoming cool and blending with fashion and lifestyle. With bold colors, unique patterns, and limited edition collabs. It’s not about minimal athleisure anymore. Fitness is a personality trait now. And people want to express themselves in both what they wear and the activities they do.
The best new product drops in health & fitness this week 👇 - Oura unveiled their new Ring 5, the world’s smallest smart ring to date. - On & Erewhon teamed up for a limited edition wellness collection. - WaterOuai! launched their pure artesian water brand packaged in a SUPERCAN. - Luna unveiled a wearable that acts as a calendar for your body. 📩 Subscribe to Wellworthy for the latest product drops in health & fitness delivered every Thursday → Link in bio. #health #wellness #fitness #newproducts
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jakeheyen
The best new product drops in health & fitness this week 👇 - Oura unveiled their new Ring 5, the world’s smallest smart ring to date. - On & Erewhon teamed up for a limited edition wellness collection. - WaterOuai! launched their pure artesian water brand packaged in a SUPERCAN. - Luna unveiled a wearable that acts as a calendar for your body. 📩 Subscribe to Wellworthy for the latest product drops in health & fitness delivered every Thursday → Link in bio. #health #wellness #fitness #newproducts
The best new product drops in health & fitness this week 👇 - DAYLY launched vitamin-infused toothpaste for morning and night routine. - Solius launched an at-home personalized UVB light therapy device. - BEAUNE launched performance focused ready-to-drink bone broth. - Bastét launched modern toothpaste for your oral microbiome. #health #wellness #fitness #newproducts
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jakeheyen
The best new product drops in health & fitness this week 👇 - DAYLY launched vitamin-infused toothpaste for morning and night routine. - Solius launched an at-home personalized UVB light therapy device. - BEAUNE launched performance focused ready-to-drink bone broth. - Bastét launched modern toothpaste for your oral microbiome. #health #wellness #fitness #newproducts
The best new product drops in health & fitness this week 👇 - @Man Cereal launched creatine + protein cereal. Calling it “high performance cereal” that has 2.5g of creatine, 16g of protein, and just 5g of carbs. - @Kohler x @Remedy Place luxury ice bath officially went on sale. A $17,000 ice bath with a striking design, optimal ergonomics, guided breathwork features, and an integrated cleaning system. - @Withings launched a smart urine sensor. A plug-in for your toilet that analyzes your urine for hydration, nutrition, and biomarkers. Then builds you a personalized nutrition strategy. - Runbuds launched a social running app that lets you and your friends run together in real-time through customizable avatars. Your avatars move around a digital track so it’s a shared and competitive experience. - @BON CHARGE launched a Red Light Cap. A wearable device designed to support hair follicle activity through targeted red LED light exposure. Promising to promote fuller, healthier-looking hair in just 10 minutes a day. 📩 Subscribe to Wellworthy for the latest product drops in health & fitness delivered every Thursday → Link in bio. #health #wellness #fitness #newproducts
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jakeheyen
The best new product drops in health & fitness this week 👇 - @Man Cereal launched creatine + protein cereal. Calling it “high performance cereal” that has 2.5g of creatine, 16g of protein, and just 5g of carbs. - @Kohler x @Remedy Place luxury ice bath officially went on sale. A $17,000 ice bath with a striking design, optimal ergonomics, guided breathwork features, and an integrated cleaning system. - @Withings launched a smart urine sensor. A plug-in for your toilet that analyzes your urine for hydration, nutrition, and biomarkers. Then builds you a personalized nutrition strategy. - Runbuds launched a social running app that lets you and your friends run together in real-time through customizable avatars. Your avatars move around a digital track so it’s a shared and competitive experience. - @BON CHARGE launched a Red Light Cap. A wearable device designed to support hair follicle activity through targeted red LED light exposure. Promising to promote fuller, healthier-looking hair in just 10 minutes a day. 📩 Subscribe to Wellworthy for the latest product drops in health & fitness delivered every Thursday → Link in bio. #health #wellness #fitness #newproducts
This is the most unusual athlete endorsement I’ve ever seen 👇 So @Aryna Sabalenka is the world #1 tennis player. She’s tried everything to gain an edge. Now, this story starts with her performance coach, Jason Stacy. He discovered this supplement @IM8Health on his own and started taking it. Noticed better energy and faster recovery, so he recommended it to Aryna For context, IM8 is an all-in-one supplement with 92 clinically-dosed ingredients, co-founded by David Beckham. Now, Aryna is skeptical of everything because one contaminated product could end her career. But IM8 is NSF Certified for Sport so she tried it. And she noted the same results as her coach - better energy during matches, faster recovery, sharper focus. Her team liked it so much they reached out to IM8 wanting to partner. This led to Aryna becoming their global ambassador. But then she took it even further, investing her own money and becoming a strategic investor. A completely organic story going from user, to endorser, to investor. And if the world #1 tennis player is willing to bet her career on a product, that’s quite a statement.
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jakeheyen
This is the most unusual athlete endorsement I’ve ever seen 👇 So @Aryna Sabalenka is the world #1 tennis player. She’s tried everything to gain an edge. Now, this story starts with her performance coach, Jason Stacy. He discovered this supplement @IM8Health on his own and started taking it. Noticed better energy and faster recovery, so he recommended it to Aryna For context, IM8 is an all-in-one supplement with 92 clinically-dosed ingredients, co-founded by David Beckham. Now, Aryna is skeptical of everything because one contaminated product could end her career. But IM8 is NSF Certified for Sport so she tried it. And she noted the same results as her coach - better energy during matches, faster recovery, sharper focus. Her team liked it so much they reached out to IM8 wanting to partner. This led to Aryna becoming their global ambassador. But then she took it even further, investing her own money and becoming a strategic investor. A completely organic story going from user, to endorser, to investor. And if the world #1 tennis player is willing to bet her career on a product, that’s quite a statement.
The best new product drops in health & fitness this week 👇 - David launched protein ice cream featuring 30g of protein and just 260 calories. - Withings launched a DEXA-level body composition scale built for the GLP-1 era. - Bandit Running launched their Summer ‘26 collection with all new fabric innovations. - SOND unveiled intelligent sleep wearable earbuds to optimize your sleep. 📩 Subscribe to Wellworthy for the latest product drops in health & fitness delivered every Thursday. #health #wellness #Fitness #newproducts
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jakeheyen
The best new product drops in health & fitness this week 👇 - David launched protein ice cream featuring 30g of protein and just 260 calories. - Withings launched a DEXA-level body composition scale built for the GLP-1 era. - Bandit Running launched their Summer ‘26 collection with all new fabric innovations. - SOND unveiled intelligent sleep wearable earbuds to optimize your sleep. 📩 Subscribe to Wellworthy for the latest product drops in health & fitness delivered every Thursday. #health #wellness #Fitness #newproducts
The coolest half marathon just happened in New York 👇 This is The Bakery Run. 17,000 people applied for this race, only 100 people were selected. But the format is what makes it so unique. And shoutout to Tipster, Bandit, and Salomon for putting this on. So it’s a half marathon race and you stop at 8 bakeries along the way for free pastries. Some of the best and most well known bakeries in New York. My personal favorites: - Raf’s had the best sweet pastry. - L'Appartement 4F had the best savory pastry. But the best part, this was different than other running events. It didn’t have the intense race feeling. It was more about having fun, meeting people, and eating good food. It took the focus off the running, and I thought that was the appealing part. People are seeking wellness and community events. But so many are intense and intimidating. And The Bakery Run balanced fun and fitness perfectly. We need more events like this. #Running #marathon #bakery #food #fitness
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jakeheyen
The coolest half marathon just happened in New York 👇 This is The Bakery Run. 17,000 people applied for this race, only 100 people were selected. But the format is what makes it so unique. And shoutout to Tipster, Bandit, and Salomon for putting this on. So it’s a half marathon race and you stop at 8 bakeries along the way for free pastries. Some of the best and most well known bakeries in New York. My personal favorites: - Raf’s had the best sweet pastry. - L'Appartement 4F had the best savory pastry. But the best part, this was different than other running events. It didn’t have the intense race feeling. It was more about having fun, meeting people, and eating good food. It took the focus off the running, and I thought that was the appealing part. People are seeking wellness and community events. But so many are intense and intimidating. And The Bakery Run balanced fun and fitness perfectly. We need more events like this. #Running #marathon #bakery #food #fitness
HYROX just announced a fitness cruise, but this thing is no vacation… It’s a full on training camp at sea. So this is part of something new called HYROX Experiences. And their first experience is this Cruise in Europe. It starts in Palma de Mallorca. Then hits Marseille. Then Barcelona. Then back to Palma. So yes, it is a real cruise. But it’s also a full blown HYROX week. They’re advertising 350 hours of expert led classes, challenges, and clinics. They ever have group workouts built for up to 150 people at once. And they’re teasing a HYROX race “in a format you have never seen before” with special athletes. But it’s not just workouts… There are panel talks, meet-and-greets, and a big pool deck party to close it out. It’s also adults only, no kids on the ship. Let’s zoom out - this is HYROX taking the “race weekend” and turning it into a premium travel experience. Fitness racing AND wellness travel have both exploded in popularity. So if this sells, don’t be surprised when other companies ride their wake.
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jakeheyen
HYROX just announced a fitness cruise, but this thing is no vacation… It’s a full on training camp at sea. So this is part of something new called HYROX Experiences. And their first experience is this Cruise in Europe. It starts in Palma de Mallorca. Then hits Marseille. Then Barcelona. Then back to Palma. So yes, it is a real cruise. But it’s also a full blown HYROX week. They’re advertising 350 hours of expert led classes, challenges, and clinics. They ever have group workouts built for up to 150 people at once. And they’re teasing a HYROX race “in a format you have never seen before” with special athletes. But it’s not just workouts… There are panel talks, meet-and-greets, and a big pool deck party to close it out. It’s also adults only, no kids on the ship. Let’s zoom out - this is HYROX taking the “race weekend” and turning it into a premium travel experience. Fitness racing AND wellness travel have both exploded in popularity. So if this sells, don’t be surprised when other companies ride their wake.
The best new product drops in health & fitness this week 👇 - Alveos launched a wearable that listens to your breath in real-time. It attaches like a magnet, and then learns your unique breathing patterns to create personalized routines to help you recover faster, focus deeper, and stay calm under pressure. - JOVS launched the first ever FDA approved laser therapy mask. It’s an at-home mask designed to target signs of aging below the skin’s surface. Using medical-grade lasers and patented technology to reach the dermal skin layer. - Nike Strength launched adjustable dumbbells. A 12-in-1 dumbbell system delivering flexibility without taking up floor space. Each dumbbell adjusts from 10 to 65 pounds in 5-pound increments and comes with storage cradles. - BodyPark launched an AI fitness companion called ATOM. It brings professional motion intelligence to your strength training. Built for real-time motion capture, instant form correction, automatic rep-counting, video replay, and adaptive AI training. - Boostcous launched protein couscous. Over the last year we’ve been blessed with protein cereal, protein candy, protein drinks, and now protein couscous. Boostcous includes 46g of protein, 13g of fiber, is gluten-free, and made from just 3 ingredients. 📩 Subscribe to Wellworthy for the latest product drops in health & fitness delivered every Thursday → Link in bio. #health #wellness #fitness #newproducts
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jakeheyen
The best new product drops in health & fitness this week 👇 - Alveos launched a wearable that listens to your breath in real-time. It attaches like a magnet, and then learns your unique breathing patterns to create personalized routines to help you recover faster, focus deeper, and stay calm under pressure. - JOVS launched the first ever FDA approved laser therapy mask. It’s an at-home mask designed to target signs of aging below the skin’s surface. Using medical-grade lasers and patented technology to reach the dermal skin layer. - Nike Strength launched adjustable dumbbells. A 12-in-1 dumbbell system delivering flexibility without taking up floor space. Each dumbbell adjusts from 10 to 65 pounds in 5-pound increments and comes with storage cradles. - BodyPark launched an AI fitness companion called ATOM. It brings professional motion intelligence to your strength training. Built for real-time motion capture, instant form correction, automatic rep-counting, video replay, and adaptive AI training. - Boostcous launched protein couscous. Over the last year we’ve been blessed with protein cereal, protein candy, protein drinks, and now protein couscous. Boostcous includes 46g of protein, 13g of fiber, is gluten-free, and made from just 3 ingredients. 📩 Subscribe to Wellworthy for the latest product drops in health & fitness delivered every Thursday → Link in bio. #health #wellness #fitness #newproducts
The best new product drops in health & fitness this week 👇 - Minimis unveiled smart sports glasses for runners and cyclists. - Fort unveiled a wrist wearable designed specifically for strength training. - Lululemon launched “Unrestricted Power”, a fabric built for resistance workouts. - NADMED unveiled a lab-based NAD and glutathione test kit. - ODD launched M-01, a daily glucose balance supplement. 📩 Subscribe to Wellworthy for the latest product drops in health & fitness delivered every Thursday → Link in bio. #health #wellness #fitness #newproducts
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jakeheyen
The best new product drops in health & fitness this week 👇 - Minimis unveiled smart sports glasses for runners and cyclists. - Fort unveiled a wrist wearable designed specifically for strength training. - Lululemon launched “Unrestricted Power”, a fabric built for resistance workouts. - NADMED unveiled a lab-based NAD and glutathione test kit. - ODD launched M-01, a daily glucose balance supplement. 📩 Subscribe to Wellworthy for the latest product drops in health & fitness delivered every Thursday → Link in bio. #health #wellness #fitness #newproducts
The best new product drops in health & fitness this week 👇 - The90 Gem launched a sunlight tracking smart necklace wearable. - Barrière launched UV sensing stickers that track your UV exposure. - Kimba launched an AI-powered scent therapy device for better sleep. - PEPPER launched an FDA-approved full-body EMS muscle activation suit. 📩 Subscribe to Wellworthy for the latest product drops in health & fitness delivered every Thursday. #health #wellness #fitness #newproducts
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jakeheyen
The best new product drops in health & fitness this week 👇 - The90 Gem launched a sunlight tracking smart necklace wearable. - Barrière launched UV sensing stickers that track your UV exposure. - Kimba launched an AI-powered scent therapy device for better sleep. - PEPPER launched an FDA-approved full-body EMS muscle activation suit. 📩 Subscribe to Wellworthy for the latest product drops in health & fitness delivered every Thursday. #health #wellness #fitness #newproducts
Protein supplements are officially dead, and here’s what’s taking its place 👇 So @SuppCo gave me exclusive data on the top 10 supplements people are taking in 2026. They are a supplement tracking and testing app, so they have data on what people are actually taking. But here’s the surprising thing this list reveals: 1️⃣ CREATINE HAS LEFT THE GYM - It claims 3 of the top 10 spots. It’s not just for the gym bros anymore, as people are taking it for cognitive function and healthy aging. 2️⃣ MAGNESIUM IS THE NEW MULTIVITAMIN - Again claiming 3 of the top 10 spots. Magnesium Glycinate has become the default for stress, sleep, and recovery. 3️⃣ THE BASICS ARE WINNING - The top 5 includes gut health, Vitamin D, creatine, magnesium, and omega 3’s. These are not new discoveries, they’re effective staples. 4️⃣ PROTEIN POWDER IS FADING - Not a single protein supplement in the top 10. With all these protein infused snacks now, who needs protein powder. This list tells us where consumer preferences and supplements are heading. They’re shifting to a performance focus with foundational, targeted solutions.
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jakeheyen
Protein supplements are officially dead, and here’s what’s taking its place 👇 So @SuppCo gave me exclusive data on the top 10 supplements people are taking in 2026. They are a supplement tracking and testing app, so they have data on what people are actually taking. But here’s the surprising thing this list reveals: 1️⃣ CREATINE HAS LEFT THE GYM - It claims 3 of the top 10 spots. It’s not just for the gym bros anymore, as people are taking it for cognitive function and healthy aging. 2️⃣ MAGNESIUM IS THE NEW MULTIVITAMIN - Again claiming 3 of the top 10 spots. Magnesium Glycinate has become the default for stress, sleep, and recovery. 3️⃣ THE BASICS ARE WINNING - The top 5 includes gut health, Vitamin D, creatine, magnesium, and omega 3’s. These are not new discoveries, they’re effective staples. 4️⃣ PROTEIN POWDER IS FADING - Not a single protein supplement in the top 10. With all these protein infused snacks now, who needs protein powder. This list tells us where consumer preferences and supplements are heading. They’re shifting to a performance focus with foundational, targeted solutions.
We need to talk about 3 wellness products that quietly blew up in 2025 👇 Products that nobody is talking about, but deserve more public shine. And for context, the data referenced below is from Particl, a data platform I use for a lot of my industry research. 1. @Loop Earplugs US - Hearing protection turned style accessory. With the growing problem of hearing loss, Loop made stylish earplugs to wear at concerts, fitness classes, during sleep, and more. The #1 earplug brand and doing over $42M in sales this year according to Particl data. 2. @The Skinny Confidential mouth tape - Bright pink, lip-shaped, and catered to women. Mouth tape has gone mainstream for sleep, and this one nailed design for a specific audience. It’s the #3 mouth tape brand and they’ve done over $2.5M in sales on just that product this year. 3. @Chirp recovery devices - They started with roller wheels, but then came out with a contour decompression massage table. And it’s absolutely crushed. Doing over $13M in sales this year. Chirp’s making really unique products that are much different than the household recovery brands. What other under the radar products did I miss?
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jakeheyen
We need to talk about 3 wellness products that quietly blew up in 2025 👇 Products that nobody is talking about, but deserve more public shine. And for context, the data referenced below is from Particl, a data platform I use for a lot of my industry research. 1. @Loop Earplugs US - Hearing protection turned style accessory. With the growing problem of hearing loss, Loop made stylish earplugs to wear at concerts, fitness classes, during sleep, and more. The #1 earplug brand and doing over $42M in sales this year according to Particl data. 2. @The Skinny Confidential mouth tape - Bright pink, lip-shaped, and catered to women. Mouth tape has gone mainstream for sleep, and this one nailed design for a specific audience. It’s the #3 mouth tape brand and they’ve done over $2.5M in sales on just that product this year. 3. @Chirp recovery devices - They started with roller wheels, but then came out with a contour decompression massage table. And it’s absolutely crushed. Doing over $13M in sales this year. Chirp’s making really unique products that are much different than the household recovery brands. What other under the radar products did I miss?
The best new product drops in health & fitness this week 👇 - Ultrahuman launched the Ring PRO, their most advanced smart ring yet. - Sanctum launched a music-driven, somatic movement app. - Bandit Running launched their Spring 2026 running collection. - POCA launched a zero-calorie sweetener with a boost of fiber. - Norda Run launched their “Kaleidoscopic” shoe collection. 📩 Subscribe to Wellworthy for the latest product drops in health & fitness delivered every Thursday → Link in bio. #health #wellness #fitness #newproducts
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jakeheyen
The best new product drops in health & fitness this week 👇 - Ultrahuman launched the Ring PRO, their most advanced smart ring yet. - Sanctum launched a music-driven, somatic movement app. - Bandit Running launched their Spring 2026 running collection. - POCA launched a zero-calorie sweetener with a boost of fiber. - Norda Run launched their “Kaleidoscopic” shoe collection. 📩 Subscribe to Wellworthy for the latest product drops in health & fitness delivered every Thursday → Link in bio. #health #wellness #fitness #newproducts

Jake Heyen (@jakeheyen) TikTok Stats & Analytics

Jake Heyen (@jakeheyen) has 64.6K TikTok followers with a 6.78% engagement rate over the past 12 months. Across 170 videos, Jake Heyen received 905K total likes and 13.4M views, averaging 5.32K likes per video. This page tracks Jake Heyen's performance metrics, top content, and engagement trends — updated daily. To benchmark @jakeheyen against other accounts, use Socialpruf's TikTok competitor analysis tool.

Jake Heyen (@jakeheyen) TikTok Analytics FAQ

How many TikTok followers does Jake Heyen have?+
Jake Heyen (@jakeheyen) has 64.6K TikTok followers as of October 2026.
What is Jake Heyen's TikTok engagement rate?+
Jake Heyen's TikTok engagement rate is 6.78% over the last 12 months, based on 170 videos.
How many likes does Jake Heyen get on TikTok?+
Jake Heyen received 905K total likes across 170 videos in the last 12 months, averaging 5.32K likes per video.
How many TikTok views does Jake Heyen get?+
Jake Heyen's TikTok content generated 13.4M total views over the last 12 months.
Can I compare Jake Heyen with other TikTok accounts?+
Yes. Add @jakeheyen to a competitor set with Socialpruf's TikTok competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.