NewGet @crumbl's full report
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followers
10.9M
impressions
155M
likes
7.47M
comments
105K
posts
447
engagement
4.90%
emv
$5.09M
Average per post
346K

Key Metrics

Distributions

Top Content

Your new favorite cookie is here! 💚🍫 Say hello to our NEW Dubai Chocolate Cookie. Who are you going to Crumbl with this week? 👀👇 #Crumbl
12.3M
651K
4.60K
9mo ago
crumbl
Your new favorite cookie is here! 💚🍫 Say hello to our NEW Dubai Chocolate Cookie. Who are you going to Crumbl with this week? 👀👇 #Crumbl
How many did you get? 🤔 #Crumbl
6.54M
406K
600
8mo ago
crumbl
How many did you get? 🤔 #Crumbl
🎄 THE COOKIE THAT STOLE CHRISTMAS (NEW) | 🎁 HOLIDAY RED VELVET SANDWICH COOKIE (NEW) | 🥛 EGGNOG TRES LECHES CAKE | 🍫 CHOCOLATE CRUMB COOKIE FT. OREO | 🥜PEANUT BUTTER CUP COOKIE FT. REESE’S | 🔴 CANDY CANE BROWNIE COOKIE | 🍪MILK CHOCOLATE CHIP COOKIE #Crumbl
5.61M
251K
1.71K
10mo ago
crumbl
🎄 THE COOKIE THAT STOLE CHRISTMAS (NEW) | 🎁 HOLIDAY RED VELVET SANDWICH COOKIE (NEW) | 🥛 EGGNOG TRES LECHES CAKE | 🍫 CHOCOLATE CRUMB COOKIE FT. OREO | 🥜PEANUT BUTTER CUP COOKIE FT. REESE’S | 🔴 CANDY CANE BROWNIE COOKIE | 🍪MILK CHOCOLATE CHIP COOKIE #Crumbl
BIG NEWS, COOKIE LOVERS 🍪🩷 Say hello to our Classics Menu. Fan favorites, available EVERY WEEK 🎉 After 8 years and over 400 flavors, these tried-and-true cookies have stood the test of time and landed a spot on our weekly menu. Trust, there’s a treat for everyone 💯 And don’t worry! The Rotating Menu is here to stay 🔄 Expect exciting new and returning desserts from us in 2026. Let’s celebrate 🎉🪩 #Crumbl
5.57M
51.6K
782
9mo ago
crumbl
BIG NEWS, COOKIE LOVERS 🍪🩷 Say hello to our Classics Menu. Fan favorites, available EVERY WEEK 🎉 After 8 years and over 400 flavors, these tried-and-true cookies have stood the test of time and landed a spot on our weekly menu. Trust, there’s a treat for everyone 💯 And don’t worry! The Rotating Menu is here to stay 🔄 Expect exciting new and returning desserts from us in 2026. Let’s celebrate 🎉🪩 #Crumbl
The Dubai-Style Chocolate Strawberry Cup is calling your name. 👀🍓 Layers of smooth milk chocolate, pistachio cream, crunchy toasted Kataifi pieces, and fresh strawberries. Need we say more? Who's trying it this week? #Crumbl
4.98M
337K
4.14K
3mo ago
crumbl
The Dubai-Style Chocolate Strawberry Cup is calling your name. 👀🍓 Layers of smooth milk chocolate, pistachio cream, crunchy toasted Kataifi pieces, and fresh strawberries. Need we say more? Who's trying it this week? #Crumbl
Martha Stewart Meets Crumbl!
4.33M
125K
1.23K
11mo ago
crumbl
Martha Stewart Meets Crumbl!
🥜 CHOCOLATE PEANUT BUTTER BROWNIE FT. REESE’S PIECES (NEW) | 🍪 COOKIE DOUGH COOKIE | 👻 HALLOWEEN CONFETTI MILKSHAKE COOKIE (NEW) | 🎃 PUMPKIN CHEESECAKE COOKIE | 🍞 FRENCH TOAST COOKIE | 🪱 DIRT CAKE COOKIE | 🍪 SEMI-SWEET CHOCOLATE CHUNK COOKIE | #Crumbl 🪦 GRAVEYARD MENU (NEW) This Halloween week menu comes with a spooky surprise! Each store has one Graveyard flavor making a comeback after years in the Crumbl afterlife. 👻 Open the Crumbl App to see which one is haunting your store!
2.48M
24.0K
241
11mo ago
crumbl
🥜 CHOCOLATE PEANUT BUTTER BROWNIE FT. REESE’S PIECES (NEW) | 🍪 COOKIE DOUGH COOKIE | 👻 HALLOWEEN CONFETTI MILKSHAKE COOKIE (NEW) | 🎃 PUMPKIN CHEESECAKE COOKIE | 🍞 FRENCH TOAST COOKIE | 🪱 DIRT CAKE COOKIE | 🍪 SEMI-SWEET CHOCOLATE CHUNK COOKIE | #Crumbl 🪦 GRAVEYARD MENU (NEW) This Halloween week menu comes with a spooky surprise! Each store has one Graveyard flavor making a comeback after years in the Crumbl afterlife. 👻 Open the Crumbl App to see which one is haunting your store!
Our new Strawberry Brownie is here! 🍓🤎 A fudge brownie infused with freeze-dried strawberry pieces, crowned with strawberry cream cheese frosting, fresh strawberry slices, and a white drizzle. Who's excited to dig in? 👀 #Crumbl
2.23M
167K
626
9mo ago
crumbl
Our new Strawberry Brownie is here! 🍓🤎 A fudge brownie infused with freeze-dried strawberry pieces, crowned with strawberry cream cheese frosting, fresh strawberry slices, and a white drizzle. Who's excited to dig in? 👀 #Crumbl
Sprinklemaxxing 😌🌈 The internet’s favorite treat just dropped at Crumbl. Have you tried the Dot Cake Cookie yet? 👀 #Crumbl
2.21M
217K
999
4mo ago
crumbl
Sprinklemaxxing 😌🌈 The internet’s favorite treat just dropped at Crumbl. Have you tried the Dot Cake Cookie yet? 👀 #Crumbl
Filing this week's graveyard cookies under "too good to stay buried." 🪦✨ Which spooky treats have you tried this week? #Crumbl
2.13M
100K
674
11mo ago
crumbl
Filing this week's graveyard cookies under "too good to stay buried." 🪦✨ Which spooky treats have you tried this week? #Crumbl
🍓 NEW YORK CHEESECAKE (NEW) | 🍫 CLASSIC FUDGE BROWNIE (NEW) | 🍪 MARTHA STEWART'S CHOCOLATE CHIP COOKIE THINS (NEW) | 🥥 COCONUT LAYER CAKE (NEW) | 🟠 PUMPKIN SHEET CAKE (NEW) | 🍋 MILE-HIGH LEMON PIE (NEW) | 🤎 CHOCOLATE TART COOKIE (NEW) #Crumbl
2.10M
27.5K
365
11mo ago
crumbl
🍓 NEW YORK CHEESECAKE (NEW) | 🍫 CLASSIC FUDGE BROWNIE (NEW) | 🍪 MARTHA STEWART'S CHOCOLATE CHIP COOKIE THINS (NEW) | 🥥 COCONUT LAYER CAKE (NEW) | 🟠 PUMPKIN SHEET CAKE (NEW) | 🍋 MILE-HIGH LEMON PIE (NEW) | 🤎 CHOCOLATE TART COOKIE (NEW) #Crumbl
Everyone could use a cookie. 🍪🫶 Come by Crumbl and get a free cookie today! In-store only on Nov 6, while supplies last. Limit one Crumbl Thins set per person. No purchase required.
2.04M
17.2K
297
11mo ago
crumbl
Everyone could use a cookie. 🍪🫶 Come by Crumbl and get a free cookie today! In-store only on Nov 6, while supplies last. Limit one Crumbl Thins set per person. No purchase required.
🖤 WEEKLY ROTATING MENU🖤 💚 DUBAI CHOCOLATE STRAWBERRY BROWNIE (NEW) 🍓 STRAWBERRY HEART CAKE (NEW) 🟠 SALTED CARAMEL CHEESECAKE COOKIE 🩷 VALENTINE’S M&M’S® COOKIE 🩷 CLASSICS MENU 🩷 🍪 MILK CHOCOLATE CHIP COOKIE 💕 CONVERSATION HEARTS PINK SUGAR COOKIE (NEW) 🖤 CHOCOLATE CRUMB COOKIE FT. OREO® 🤎 BROWNIE BATTER COOKIE 💛 SNICKERDOODLE COOKIE 💖 VALENTINE CELEBRATION CAKE COOKIE (NEW) THINS: ❣️ SNICKERDOODLE COOKIE THINS (NEW) #Crumbl
2.03M
97.9K
773
8mo ago
crumbl
🖤 WEEKLY ROTATING MENU🖤 💚 DUBAI CHOCOLATE STRAWBERRY BROWNIE (NEW) 🍓 STRAWBERRY HEART CAKE (NEW) 🟠 SALTED CARAMEL CHEESECAKE COOKIE 🩷 VALENTINE’S M&M’S® COOKIE 🩷 CLASSICS MENU 🩷 🍪 MILK CHOCOLATE CHIP COOKIE 💕 CONVERSATION HEARTS PINK SUGAR COOKIE (NEW) 🖤 CHOCOLATE CRUMB COOKIE FT. OREO® 🤎 BROWNIE BATTER COOKIE 💛 SNICKERDOODLE COOKIE 💖 VALENTINE CELEBRATION CAKE COOKIE (NEW) THINS: ❣️ SNICKERDOODLE COOKIE THINS (NEW) #Crumbl
Not to be cheesy on main, but I'd do anything for a Dubai Cheesecake right about now. 😩💚 Who's going to Crumbl this week? #Crumbl
1.99M
130K
727
11mo ago
crumbl
Not to be cheesy on main, but I'd do anything for a Dubai Cheesecake right about now. 😩💚 Who's going to Crumbl this week? #Crumbl
THE PEOPLE HAVE SPOKEN. 📣💚 Dubai-Style Chocolate Brownie is BACK!!! Who else has been waiting for this one? #Crumbl
1.94M
155K
826
1mo ago
crumbl
THE PEOPLE HAVE SPOKEN. 📣💚 Dubai-Style Chocolate Brownie is BACK!!! Who else has been waiting for this one? #Crumbl
Everyone Could Use a Cookie A statement from Jason McGowan, our CEO. 🖤 We know things are hard for a lot of people right now, and Crumbl, our franchise partners, and our bakers felt like everyone could use a cookie to make their day a little brighter. Tomorrow, everyone can get free Chocolate Chip Cookie Thins when they visit a Crumbl store. Thank you to our Franchise Partners, our bakers, Martha Stewart and her team, and everyone in the Crumbl family for making this possible. #Crumbl
1.76M
72.2K
841
11mo ago
crumbl
Everyone Could Use a Cookie A statement from Jason McGowan, our CEO. 🖤 We know things are hard for a lot of people right now, and Crumbl, our franchise partners, and our bakers felt like everyone could use a cookie to make their day a little brighter. Tomorrow, everyone can get free Chocolate Chip Cookie Thins when they visit a Crumbl store. Thank you to our Franchise Partners, our bakers, Martha Stewart and her team, and everyone in the Crumbl family for making this possible. #Crumbl
Pink Sugar Cookie might be the star of the Classics Menu for me. 👀🩷 What's your classic go-to?👇 #Crumbl
1.68M
13.5K
231
9mo ago
crumbl
Pink Sugar Cookie might be the star of the Classics Menu for me. 👀🩷 What's your classic go-to?👇 #Crumbl
We built this one block by block. 🟩 Dig into the Minecraft Grass Block Cake this week! #Crumbl #CrumblMinecraft
1.67M
154K
995
1mo ago
crumbl
We built this one block by block. 🟩 Dig into the Minecraft Grass Block Cake this week! #Crumbl #CrumblMinecraft
Dad's favorite float, now in cookie form. 🍪 Say hello to Root Beer Float Cookie, a marbled vanilla bean and root beer cookie topped with a swirl of creamy vanilla bean and root beer mousse. Leave a review of this nostalgic flavor 👇 #Crumbl
1.60M
114K
1.16K
4mo ago
crumbl
Dad's favorite float, now in cookie form. 🍪 Say hello to Root Beer Float Cookie, a marbled vanilla bean and root beer cookie topped with a swirl of creamy vanilla bean and root beer mousse. Leave a review of this nostalgic flavor 👇 #Crumbl
Happy Thin Thuesday™ to those who celebrate! 🍪 Tag someone who owes you Crumbl Thins 🍪↓👀 #Crumbl
1.55M
45.5K
1.37K
6mo ago
crumbl
Happy Thin Thuesday™ to those who celebrate! 🍪 Tag someone who owes you Crumbl Thins 🍪↓👀 #Crumbl

Crumbl (@crumbl) TikTok Stats & Analytics

Crumbl (@crumbl) has 10.9M TikTok followers with a 4.90% engagement rate over the past 12 months. Across 447 videos, Crumbl received 7.47M total likes and 155M views, averaging 16.7K likes per video. This page tracks Crumbl's performance metrics, top content, and engagement trends — updated daily. To benchmark @crumbl against other accounts, use Socialpruf's TikTok competitor analysis tool.

Crumbl (@crumbl) TikTok Analytics FAQ

How many TikTok followers does Crumbl have?+
Crumbl (@crumbl) has 10.9M TikTok followers as of October 2026.
What is Crumbl's TikTok engagement rate?+
Crumbl's TikTok engagement rate is 4.90% over the last 12 months, based on 447 videos.
How many likes does Crumbl get on TikTok?+
Crumbl received 7.47M total likes across 447 videos in the last 12 months, averaging 16.7K likes per video.
How many TikTok views does Crumbl get?+
Crumbl's TikTok content generated 155M total views over the last 12 months.
Can I compare Crumbl with other TikTok accounts?+
Yes. Add @crumbl to a competitor set with Socialpruf's TikTok competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.