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impressions
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likes
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28.0K
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When I’m building collections, research is non-negotiable, but reading every report top to bottom just isn’t realistic, especially when focus is already a challenge. Lately, I’ve been turning long research docs into audio with Generate podcast in @adobeacrobat so I can listen while I work, sketch, and plan. It’s helped me move through information faster without cutting corners or skipping the thinking part. If research is part of your process, this has been a game changer for mine. #AdobeAcrobatPartner
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8mo ago
yaw_majesty
When I’m building collections, research is non-negotiable, but reading every report top to bottom just isn’t realistic, especially when focus is already a challenge. Lately, I’ve been turning long research docs into audio with Generate podcast in @adobeacrobat so I can listen while I work, sketch, and plan. It’s helped me move through information faster without cutting corners or skipping the thinking part. If research is part of your process, this has been a game changer for mine. #AdobeAcrobatPartner
Working in the creative industry means I’m always on the go, but it doesn’t mean I have an excuse to not get work done. Thats why I’ve been using Adobe Acrobat to help me turn my files into audio summaries with Generate Podcast. So whether I’m in the office or out in the city I can get to business whenever I need to. #adobeacrobatpartner @AdobeAcrobat
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yaw_majesty
Working in the creative industry means I’m always on the go, but it doesn’t mean I have an excuse to not get work done. Thats why I’ve been using Adobe Acrobat to help me turn my files into audio summaries with Generate Podcast. So whether I’m in the office or out in the city I can get to business whenever I need to. #adobeacrobatpartner @AdobeAcrobat
There’s nothing I love more than and gatekeeping one of my favorite brands in China, because Chinese designers don’t get half the credit they deserve, so here’s one worth knowing. NONRADICAL is doing minimalist menswear in a space where good options are actually rare. Most brands swing between office wear and runway cosplay, but these guys sit right in the middle with pieces you can actually live in. The store fits the vibe too. Clean layout, modern build, nothing trying too hard. It feels like a space made for people who care about cuts, fabric and quiet details. I picked up a few things for winter because the quality really is there, and if you’re in Guangzhou and want menswear that feels considered without being loud, give them a look.
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yaw_majesty
There’s nothing I love more than and gatekeeping one of my favorite brands in China, because Chinese designers don’t get half the credit they deserve, so here’s one worth knowing. NONRADICAL is doing minimalist menswear in a space where good options are actually rare. Most brands swing between office wear and runway cosplay, but these guys sit right in the middle with pieces you can actually live in. The store fits the vibe too. Clean layout, modern build, nothing trying too hard. It feels like a space made for people who care about cuts, fabric and quiet details. I picked up a few things for winter because the quality really is there, and if you’re in Guangzhou and want menswear that feels considered without being loud, give them a look.
Every brand owner wants to visit the world’s biggest fabric market but it’s not easy to navigate so we put together a guide of our favorite suppliers.
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yaw_majesty
Every brand owner wants to visit the world’s biggest fabric market but it’s not easy to navigate so we put together a guide of our favorite suppliers.
I’ve been on the hunt for China’s coolest brands for the past year, and FPA might be the low key favorite in the outdoor and active space. The minimalist designs hit that sweet spot, clean enough for the city but functional enough for the mountains. What really sold me was the detail in the product. You can tell they actually think about how people live, commute, train and go outdoors. With more people in China wanting to spend time outside and still look good doing it, it makes sense why this brand is moving the way it is. If you’re into outdoorsy pieces that don’t feel overly technical or overly fashion, FPA sits right in the middle. Worth checking out. #chinesebrands #mensfashion #winterfashion #outdoorfashion #techwear #techwearfashion #guangzhou
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yaw_majesty
I’ve been on the hunt for China’s coolest brands for the past year, and FPA might be the low key favorite in the outdoor and active space. The minimalist designs hit that sweet spot, clean enough for the city but functional enough for the mountains. What really sold me was the detail in the product. You can tell they actually think about how people live, commute, train and go outdoors. With more people in China wanting to spend time outside and still look good doing it, it makes sense why this brand is moving the way it is. If you’re into outdoorsy pieces that don’t feel overly technical or overly fashion, FPA sits right in the middle. Worth checking out. #chinesebrands #mensfashion #winterfashion #outdoorfashion #techwear #techwearfashion #guangzhou
Most conversations about fashion still revolve around design, trends and aesthetics. But the real transformation in this industry is happening much earlier in the process: The Material Stage. New fibres, regenerated polymers, bio-grown materials and engineered textiles are redefining what garments can do. Fabrics are no longer passive components. They are becoming technologies. For the brands building the next generation of products, understanding textiles is not just a sourcing decision. It is a strategic capability.
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yaw_majesty
Most conversations about fashion still revolve around design, trends and aesthetics. But the real transformation in this industry is happening much earlier in the process: The Material Stage. New fibres, regenerated polymers, bio-grown materials and engineered textiles are redefining what garments can do. Fabrics are no longer passive components. They are becoming technologies. For the brands building the next generation of products, understanding textiles is not just a sourcing decision. It is a strategic capability.
Exotic leather is not about being loud. It is about restraint. Used well, it adds depth, texture, and long term value to a product. Used poorly, it becomes decoration. The difference is not rarity. It is judgement. Comment “luxury materials” and we’ll share our guide. #CreaseGroup #LuxuryMaterials #ExoticLeather #LeatherEducation #ProductDevelopment
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yaw_majesty
Exotic leather is not about being loud. It is about restraint. Used well, it adds depth, texture, and long term value to a product. Used poorly, it becomes decoration. The difference is not rarity. It is judgement. Comment “luxury materials” and we’ll share our guide. #CreaseGroup #LuxuryMaterials #ExoticLeather #LeatherEducation #ProductDevelopment
You know that feeling when you are stuck? When the next drop has no anchor, the campaign has no root, and you are building from nowhere because the last collection did not give you anything to build from. That is the moment most brands make a mistake. They chase what is trending, or resort to what worked last season. It’s easy to lose the thread. Your creative process should keep you tethered. One core idea. One message. Everything branches from it and everything comes back to it.
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yaw_majesty
You know that feeling when you are stuck? When the next drop has no anchor, the campaign has no root, and you are building from nowhere because the last collection did not give you anything to build from. That is the moment most brands make a mistake. They chase what is trending, or resort to what worked last season. It’s easy to lose the thread. Your creative process should keep you tethered. One core idea. One message. Everything branches from it and everything comes back to it.
Beijing is a special city. It looks calm and orderly on the surface, but the energy that the city has is something you just have to feel. It’s the rock capital of China and stores like this show you what the energy of the city is really made from. Beauty with substance and HARMAY at Hopson One has to be my favorite place to shop in Beijing.
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yaw_majesty
Beijing is a special city. It looks calm and orderly on the surface, but the energy that the city has is something you just have to feel. It’s the rock capital of China and stores like this show you what the energy of the city is really made from. Beauty with substance and HARMAY at Hopson One has to be my favorite place to shop in Beijing.
“Simple” is where most brands lose control No noise, no distraction, nothing to hide behind Which means every decision gets heavier Fabric has to carry more. Trims have to justify themselves. Construction has to be exact. It looks clean on the surface. But underneath, it’s tighter, slower, and more demanding. That’s where margins start slipping: in development, not negotiation. #CreaseGroup #QuietLuxury #Minimalism
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yaw_majesty
“Simple” is where most brands lose control No noise, no distraction, nothing to hide behind Which means every decision gets heavier Fabric has to carry more. Trims have to justify themselves. Construction has to be exact. It looks clean on the surface. But underneath, it’s tighter, slower, and more demanding. That’s where margins start slipping: in development, not negotiation. #CreaseGroup #QuietLuxury #Minimalism
Chinese designers are so underrated and this has to be my favorite store in Dongshan kou, @army_logic have such a beautiful design language. It is one of those brands that made me stop and actually look. They’re working in this neo retro Chinese design language I’ve been really drawn to lately, not nostalgia, not costume, but modern life filtered through memory, culture, and restraint. They talk about “new vintage,” not pulling from a hundred years ago, but from things closer to us, places, habits, traces that are slowly disappearing. The clothes feel quiet, but there’s a lot going on if you pay attention.
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yaw_majesty
Chinese designers are so underrated and this has to be my favorite store in Dongshan kou, @army_logic have such a beautiful design language. It is one of those brands that made me stop and actually look. They’re working in this neo retro Chinese design language I’ve been really drawn to lately, not nostalgia, not costume, but modern life filtered through memory, culture, and restraint. They talk about “new vintage,” not pulling from a hundred years ago, but from things closer to us, places, habits, traces that are slowly disappearing. The clothes feel quiet, but there’s a lot going on if you pay attention.
Fashion is having a big shift when it comes to t-shirt fabrics, the heavyweights are out and the natural lightweight fabrics are in. Brands like Enfants Riches Deprimes and Acne Studios have been leading the way with their styles going viral over the past 12-18 months.
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yaw_majesty
Fashion is having a big shift when it comes to t-shirt fabrics, the heavyweights are out and the natural lightweight fabrics are in. Brands like Enfants Riches Deprimes and Acne Studios have been leading the way with their styles going viral over the past 12-18 months.
Most people talk about “luxury fabrics” without ever seeing where they actually come from. Today we visited one of my plugs who gets real deadstock straight from the Italian mills that have been around for over a century. These are the same mills Prada, Dior, Givenchy, Rick Owens, Louis Vuitton and Loro Piana pull from, the places that built half of modern luxury. Access to this level of fabric is normally locked off, and the prices are usually wild. But because we buy in volume for clients, we get up to 70 percent off. My plug just got a new shipment in, and we were lucky enough to go through everything before they even started sorting and organising it. High twist wools, coated nylons, technical blends, jacquards, all the stuff brands never show you but quietly rely on. If you care about quality, this is where the gap between “nice” and “serious” really starts.
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yaw_majesty
Most people talk about “luxury fabrics” without ever seeing where they actually come from. Today we visited one of my plugs who gets real deadstock straight from the Italian mills that have been around for over a century. These are the same mills Prada, Dior, Givenchy, Rick Owens, Louis Vuitton and Loro Piana pull from, the places that built half of modern luxury. Access to this level of fabric is normally locked off, and the prices are usually wild. But because we buy in volume for clients, we get up to 70 percent off. My plug just got a new shipment in, and we were lucky enough to go through everything before they even started sorting and organising it. High twist wools, coated nylons, technical blends, jacquards, all the stuff brands never show you but quietly rely on. If you care about quality, this is where the gap between “nice” and “serious” really starts.
China has some of the most underrated photography sets and even creative scenes in general so I’m doing my best to ungatekeep one of the coolest photography sets I’ve ever been at, this place is almost in the middle of nowhere hidden in between fish markets and a highway and you’d never know that one of the coolest photography sets is hidden on the third floor. It’s called The raw and it’s a super affordable place for brands from fashion brands to jewelry and even furniture to shoot their products in a really interesting space so if you’re ever in town, you can thank me later. #creativedjrector #photographyset #fashion
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yaw_majesty
China has some of the most underrated photography sets and even creative scenes in general so I’m doing my best to ungatekeep one of the coolest photography sets I’ve ever been at, this place is almost in the middle of nowhere hidden in between fish markets and a highway and you’d never know that one of the coolest photography sets is hidden on the third floor. It’s called The raw and it’s a super affordable place for brands from fashion brands to jewelry and even furniture to shoot their products in a really interesting space so if you’re ever in town, you can thank me later. #creativedjrector #photographyset #fashion
Two shirts can use the exact same cotton and wear completely differently. The difference is never the fabric, it’s the construction underneath, the decisions made on the factory floor that a customer never sees and most founders never spec tightly enough. Stitch density, bar tacking, seam finishing, thread tension, topstitching, hems, seam allowance, thread trimming, pattern matching. Nine markers you can check on any garment by turning it inside out. The one that surprises people: Levi’s traced nearly a third of pocket corner failures on jeans to bar tacks stitched too dense. Past about 52 stitches per inch the needle holes overlap and weaken the fabric they are meant to protect. They fixed it by stitching less. The same principle runs through all nine, precision over volume, the right amount for the material and the stress it will take. If you are developing product, these are the details to spec in your tech pack and verify on the floor. The inside of a garment tells you everything the outside can’t. Which detail do you check first?
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yaw_majesty
Two shirts can use the exact same cotton and wear completely differently. The difference is never the fabric, it’s the construction underneath, the decisions made on the factory floor that a customer never sees and most founders never spec tightly enough. Stitch density, bar tacking, seam finishing, thread tension, topstitching, hems, seam allowance, thread trimming, pattern matching. Nine markers you can check on any garment by turning it inside out. The one that surprises people: Levi’s traced nearly a third of pocket corner failures on jeans to bar tacks stitched too dense. Past about 52 stitches per inch the needle holes overlap and weaken the fabric they are meant to protect. They fixed it by stitching less. The same principle runs through all nine, precision over volume, the right amount for the material and the stress it will take. If you are developing product, these are the details to spec in your tech pack and verify on the floor. The inside of a garment tells you everything the outside can’t. Which detail do you check first?
Walk with us to the Crease HQ in Guangzhou, China. Located in Zhongdamen, the home of premium manufacturing in China. Being here means we’re surrounded by the best fabrics, trims and suppliers in the country, with top Chinese brands and designers right on our doorstep. The kind of access and network that makes a real difference to what we build and how fast we build it. If you’re a premium brand looking to manufacture in China, this is where it happens. Comment “CREASE” and our team will reach out. #CreaseGroup
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yaw_majesty
Walk with us to the Crease HQ in Guangzhou, China. Located in Zhongdamen, the home of premium manufacturing in China. Being here means we’re surrounded by the best fabrics, trims and suppliers in the country, with top Chinese brands and designers right on our doorstep. The kind of access and network that makes a real difference to what we build and how fast we build it. If you’re a premium brand looking to manufacture in China, this is where it happens. Comment “CREASE” and our team will reach out. #CreaseGroup
One day at Shanghai Intertextile replaces about three months of sampling back and forth. That’s why premium brands always find their way to events like this. I brought actual garments as reference, not just mood boards. When a mill can hold your piece in one hand and their fabric in the other, the conversation changes completely. The real move at a fair like this. Don’t ask suppliers for what they make. Tell them what to beat. New compositions, new hand feel. That’s how you end up with fabrics nobody else has. Comment fabrics and I’ll send my top finds through.
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yaw_majesty
One day at Shanghai Intertextile replaces about three months of sampling back and forth. That’s why premium brands always find their way to events like this. I brought actual garments as reference, not just mood boards. When a mill can hold your piece in one hand and their fabric in the other, the conversation changes completely. The real move at a fair like this. Don’t ask suppliers for what they make. Tell them what to beat. New compositions, new hand feel. That’s how you end up with fabrics nobody else has. Comment fabrics and I’ll send my top finds through.
This has to be one of my favorite museums I’ve ever been to, I’m a sucker for a good scent and seeing as this is the biggest fragrance museum in the world, there’s no shortage crazy fragrances, tones and the building blocks of all your favorite fragrances. It’s crazy as it takes you through the history and fragrances and how humans started using scents across different cultures from all over the world. It spans over 5 floors and is full of awesome displays, mini exhibitions and installations. definitely a must see if you’re in Guangzhou
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yaw_majesty
This has to be one of my favorite museums I’ve ever been to, I’m a sucker for a good scent and seeing as this is the biggest fragrance museum in the world, there’s no shortage crazy fragrances, tones and the building blocks of all your favorite fragrances. It’s crazy as it takes you through the history and fragrances and how humans started using scents across different cultures from all over the world. It spans over 5 floors and is full of awesome displays, mini exhibitions and installations. definitely a must see if you’re in Guangzhou
China is the most underrated place when it comes to manufacturing garments of any kind. There are some real misconceptions about China as a whole so I’m on gatekeeping the best factories. This is my favorite styles or street and hip-hop styles. They’re only Work with a select number of clients and focus on quality with this Small and considered Team will find any factory in China close to as considered and cool as this.
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yaw_majesty
China is the most underrated place when it comes to manufacturing garments of any kind. There are some real misconceptions about China as a whole so I’m on gatekeeping the best factories. This is my favorite styles or street and hip-hop styles. They’re only Work with a select number of clients and focus on quality with this Small and considered Team will find any factory in China close to as considered and cool as this.
When it comes to making beautiful products for premium brands one of the most important things you need to focus on is the labels. Here are a few of my favorites at the moment. Which one tops your list?
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yaw_majesty
When it comes to making beautiful products for premium brands one of the most important things you need to focus on is the labels. Here are a few of my favorites at the moment. Which one tops your list?

Addai-Yaw Coker (@yaw_majesty) Instagram Stats & Analytics

Addai-Yaw Coker (@yaw_majesty) has 87.4K Instagram followers with a 1.91% engagement rate over the past 12 months. Across 184 posts, Addai-Yaw Coker received 389K total likes and 20.2M impressions, averaging 2.11K likes per post. This page tracks Addai-Yaw Coker's performance metrics, top content, and engagement trends — updated daily. To benchmark @yaw_majesty against other accounts, use Socialpruf's Instagram competitor analysis tool.

Addai-Yaw Coker (@yaw_majesty) Instagram Analytics FAQ

How many Instagram followers does Addai-Yaw Coker have?+
Addai-Yaw Coker (@yaw_majesty) has 87.4K Instagram followers as of October 2026.
What is Addai-Yaw Coker's Instagram engagement rate?+
Addai-Yaw Coker's Instagram engagement rate is 1.91% over the last 12 months, based on 184 posts.
How many likes does Addai-Yaw Coker get on Instagram?+
Addai-Yaw Coker received 389K total likes across 184 posts in the last 12 months, averaging 2.11K likes per post.
How many Instagram impressions does Addai-Yaw Coker get?+
Addai-Yaw Coker's Instagram content generated 20.2M total impressions over the last 12 months.
Can I compare Addai-Yaw Coker with other Instagram accounts?+
Yes. Add @yaw_majesty to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.