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followers
13.6M
impressions
257M
likes
10.7M
comments
219K
posts
186
engagement
4.33%
emv
$8.08M
Average per post
1.38M

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Japan awaits 🏁 Wishlist Forza Horizon 6 + submit an entry form for a chance to win a super-charged trip to Japan! No Purchase Necessary. 21+. Ends March 23, 2026. Entry form & rules in bio.
10.2M
806K
5.88K
3mo ago
xbox
Japan awaits 🏁 Wishlist Forza Horizon 6 + submit an entry form for a chance to win a super-charged trip to Japan! No Purchase Necessary. 21+. Ends March 23, 2026. Entry form & rules in bio.
Next destination: Japan 🇯🇵 | #DeveloperDirect
8.88M
355K
2.71K
5mo ago
xbox
Next destination: Japan 🇯🇵 | #DeveloperDirect
The breathtaking landscapes of Japan await... @forzahorizonofficial 6 puts pedal to the metal in 2026. Wishlist today! | #XboxTokyoGameShow
7.56M
661K
8.86K
9mo ago
xbox
The breathtaking landscapes of Japan await... @forzahorizonofficial 6 puts pedal to the metal in 2026. Wishlist today! | #XboxTokyoGameShow
Warning: these jackets may increase your urge to drift 🔥 To celebrate Forza Horizon 6’s launch, @sungkangsta teamed up with UPRISERS LAB and Zipangu to create exclusive Japanese denim racing jackets. Want one? Follow & comment with #SungKangFH6Sweepstakes for a chance to win one of ten Zipangu x Forza Horizon 6 Edition jackets or one Sung Kang x Forza Horizon 6 Edition grand prize! 18+. Ends 6/28/26. Full rules at link in bio.
6.63M
265K
18.0K
1mo ago
xbox
Warning: these jackets may increase your urge to drift 🔥 To celebrate Forza Horizon 6’s launch, @sungkangsta teamed up with UPRISERS LAB and Zipangu to create exclusive Japanese denim racing jackets. Want one? Follow & comment with #SungKangFH6Sweepstakes for a chance to win one of ten Zipangu x Forza Horizon 6 Edition jackets or one Sung Kang x Forza Horizon 6 Edition grand prize! 18+. Ends 6/28/26. Full rules at link in bio.
Either way, those evil residents don’t stand a chance
5.29M
212K
400
3mo ago
xbox
Either way, those evil residents don’t stand a chance
These shoes were made for gaming (and also walking). Play in style with Xbox + @crocs 🎮
4.81M
44.1K
1.44K
6mo ago
xbox
These shoes were made for gaming (and also walking). Play in style with Xbox + @crocs 🎮
The next generation of Xbox console: Project Helix
4.74M
234K
5.41K
3mo ago
xbox
The next generation of Xbox console: Project Helix
You could be adding “trip to Japan” to your plans soon 🏎️👀 Wishlist Forza Horizon 6 & submit an entry form for a chance to win a super-charged trip! No Purchase Necessary. 21+. Ends March 23, 2026. Entry form & rules in bio.
4.47M
265K
2.86K
3mo ago
xbox
You could be adding “trip to Japan” to your plans soon 🏎️👀 Wishlist Forza Horizon 6 & submit an entry form for a chance to win a super-charged trip! No Purchase Necessary. 21+. Ends March 23, 2026. Entry form & rules in bio.
Translucent color is so back. Introducing the XBOX Series X25 Limited Edition console and Special Edition controller | #XBOXShowcase #OGXBOX #LimitedEdition
4.41M
513K
8.82K
2w ago
xbox
Translucent color is so back. Introducing the XBOX Series X25 Limited Edition console and Special Edition controller | #XBOXShowcase #OGXBOX #LimitedEdition
POV: making magic happen
4.32M
61.4K
341
11mo ago
xbox
POV: making magic happen
INTEL CONFIRMED: Call of Duty: Modern Warfare 4 is coming October 23!
3.93M
95.0K
2.28K
3w ago
xbox
INTEL CONFIRMED: Call of Duty: Modern Warfare 4 is coming October 23!
We all have responsibilities (don’t try this at home) #Xbox #LockedIn
3.53M
76.6K
1.72K
6mo ago
xbox
We all have responsibilities (don’t try this at home) #Xbox #LockedIn
2016, what a time to be alive 🥺
3.34M
133K
1.83K
5mo ago
xbox
2016, what a time to be alive 🥺
Sound off in the comments 👇
3.33M
133K
7.92K
7mo ago
xbox
Sound off in the comments 👇
All rise for the games 🫡 | #XBOXShowcase
3.25M
130K
2.51K
2w ago
xbox
All rise for the games 🫡 | #XBOXShowcase
THIS is what artistic flow state looks like😌 ​ Brawl it out in Kiln today!
3.20M
34.6K
371
2mo ago
xbox
THIS is what artistic flow state looks like😌 ​ Brawl it out in Kiln today!
the gaming setup’s not complete without Xbox + Crocs​
3.11M
166K
3.26K
6mo ago
xbox
the gaming setup’s not complete without Xbox + Crocs​
Did somebody order a Warthog? 👀 Halo: Campaign Evolved drops in 2026! ✅Xbox Play Anywhere ✅Day one with Xbox Game Pass Play Halo: Combat Evolved’s campaign rebuilt with HD visuals, updated cinematics & controls, up to 4-player online co-op, 3 new missions, and more.
3.00M
93.9K
2.54K
8mo ago
xbox
Did somebody order a Warthog? 👀 Halo: Campaign Evolved drops in 2026! ✅Xbox Play Anywhere ✅Day one with Xbox Game Pass Play Halo: Combat Evolved’s campaign rebuilt with HD visuals, updated cinematics & controls, up to 4-player online co-op, 3 new missions, and more.
Discover the breathtaking landscapes of Japan in over 550 real-world cars and become a racing Legend in Forza Horizon 6. Coming to Xbox and PC on May 19, 2026; coming to PlayStation in 2026. Pre-order now: link in bio
2.85M
212K
2.58K
1mo ago
xbox
Discover the breathtaking landscapes of Japan in over 550 real-world cars and become a racing Legend in Forza Horizon 6. Coming to Xbox and PC on May 19, 2026; coming to PlayStation in 2026. Pre-order now: link in bio
They really made a portable Xbox called the Xbox ROG Ally. Thanks @Xbox for having me.
2.76M
110K
514
6mo ago
xbox
They really made a portable Xbox called the Xbox ROG Ally. Thanks @Xbox for having me.

XBOX (@xbox) Instagram Stats & Analytics

XBOX (@xbox) has 13.6M Instagram followers with a 4.33% engagement rate over the past 12 months. Across 186 posts, XBOX received 10.7M total likes and 162M impressions, averaging 57.5K likes per post. This page tracks XBOX's performance metrics, top content, and engagement trends — updated daily.

XBOX (@xbox) Instagram Analytics FAQ

How many Instagram followers does XBOX have?+
XBOX (@xbox) has 13.6M Instagram followers as of June 2026.
What is XBOX's Instagram engagement rate?+
XBOX's Instagram engagement rate is 4.33% over the last 12 months, based on 186 posts.
How many likes does XBOX get on Instagram?+
XBOX received 10.7M total likes across 186 posts in the last 12 months, averaging 57.5K likes per post.
How many Instagram impressions does XBOX get?+
XBOX's Instagram content generated 162M total impressions over the last 12 months.