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followers
338K
impressions
83.9M
likes
3.21M
comments
14.8K
posts
1.18K
engagement
3.63%
emv
$2.50M
Average per post
70.8K

Key Metrics

Distributions

Top Content

ABSOLUTE CINEMA ‼️ #OlympiansMadeHere | @badgerwhockey x @ncaa
1.48M
103K
55
2mo ago
uwbadgers
ABSOLUTE CINEMA ‼️ #OlympiansMadeHere | @badgerwhockey x @ncaa
We’re proud to announce that @uw_health is now the official Title Sponsor of ALL Wisconsin Badgers Women’s Sports — the only such partnership in all of NCAA athletics.
649K
2.87K
4
7mo ago
uwbadgers
We’re proud to announce that @uw_health is now the official Title Sponsor of ALL Wisconsin Badgers Women’s Sports — the only such partnership in all of NCAA athletics.
ON CLOUD NINE
645K
25.8K
158
1mo ago
uwbadgers
ON CLOUD NINE
HOOKED ON A FEELING!! 😆 WE’RE GOING TO KANSAS CITY!!
638K
25.5K
394
4mo ago
uwbadgers
HOOKED ON A FEELING!! 😆 WE’RE GOING TO KANSAS CITY!!
WIN CITY 💥 WE’RE GOING TO THE NATIONAL CHAMPIONSHIP!
617K
24.7K
109
1w ago
uwbadgers
WIN CITY 💥 WE’RE GOING TO THE NATIONAL CHAMPIONSHIP!
Wisconsin wins it with a game-winning 3️⃣ in a wild final 10 seconds 🤩
591K
32.7K
180
3mo ago
uwbadgers
Wisconsin wins it with a game-winning 3️⃣ in a wild final 10 seconds 🤩
If we had a nickel for every Top 25 team we knocked off at Camp Randall this November… we’d have two nickels. Which isn’t a lot... but it’s weird that it happened twice. 🤭
581K
23.3K
50
4mo ago
uwbadgers
If we had a nickel for every Top 25 team we knocked off at Camp Randall this November… we’d have two nickels. Which isn’t a lot... but it’s weird that it happened twice. 🤭
The 𝐑𝐄𝐀𝐋 UW.
577K
23.1K
183
5mo ago
uwbadgers
The 𝐑𝐄𝐀𝐋 UW.
You know this was coming ☔️
575K
22.0K
47
3mo ago
uwbadgers
You know this was coming ☔️
Olympic gold in February. NCAA champions in March. 🥇🏆 @kkharvey, @laila_edwards, @simmsy22 and @ava.mcnaughton go from gold with @usahockey to the top of the NCAA with @badgerwhockey.
555K
22.2K
87
1mo ago
uwbadgers
Olympic gold in February. NCAA champions in March. 🥇🏆 @kkharvey, @laila_edwards, @simmsy22 and @ava.mcnaughton go from gold with @usahockey to the top of the NCAA with @badgerwhockey.
Current @badgerwhockey players brought Madison to Milan tonight 🦡🤯 #B1G #OlympiansMadeHere
533K
21.3K
74
2mo ago
uwbadgers
Current @badgerwhockey players brought Madison to Milan tonight 🦡🤯 #B1G #OlympiansMadeHere
Only other time @badgermbb has posted three top-15 road wins in a season: 2015-16 🤯🔥
521K
20.8K
78
1mo ago
uwbadgers
Only other time @badgermbb has posted three top-15 road wins in a season: 2015-16 🤯🔥
Get ready for gameday with the Ultimate TailGuacing set up. The Badgers and @eatWHOLLY do game day right.
476K
4.11K
5
5mo ago
uwbadgers
Get ready for gameday with the Ultimate TailGuacing set up. The Badgers and @eatWHOLLY do game day right.
WHOLLY® GUACAMOLE! Ava Cado’s got the guac… Bucky’s got the kick! Game day’s better together — Badgers x @eatwholly
471K
11.3K
3
4mo ago
uwbadgers
WHOLLY® GUACAMOLE! Ava Cado’s got the guac… Bucky’s got the kick! Game day’s better together — Badgers x @eatwholly
The best in the game is a Wisconsin Badger. Rose Lavelle has been named the 2025 U.S. Soccer Female Player of the Year 🌹⚽️ #OnWisconsin
467K
18.7K
14
3mo ago
uwbadgers
The best in the game is a Wisconsin Badger. Rose Lavelle has been named the 2025 U.S. Soccer Female Player of the Year 🌹⚽️ #OnWisconsin
Even when you flip, you can still take a dip. 🙌🥑 Bucky’s signature move won’t keep him from a great snack — powered by Badger spirit and @eatwholly!
464K
15.7K
5
4mo ago
uwbadgers
Even when you flip, you can still take a dip. 🙌🥑 Bucky’s signature move won’t keep him from a great snack — powered by Badger spirit and @eatwholly!
In the fast-paced world of college sports, mental health is just as important as physical strength. These athletes know the power of standing together through stress, pressure, and tough times.
458K
5.35K
5
11mo ago
uwbadgers
In the fast-paced world of college sports, mental health is just as important as physical strength. These athletes know the power of standing together through stress, pressure, and tough times.
What do softball and logistics have in common? Watch @badgersoftball's Emily Bojan, Shelby Jacobson, and Rylie Crane connect the dots. @evans_transportation is a Proud Partner of Wisconsin Athletics.
453K
1.16K
2
1mo ago
uwbadgers
What do softball and logistics have in common? Watch @badgersoftball's Emily Bojan, Shelby Jacobson, and Rylie Crane connect the dots. @evans_transportation is a Proud Partner of Wisconsin Athletics.
When you say Wisconsin, you've said it all.
440K
17.6K
31
2mo ago
uwbadgers
When you say Wisconsin, you've said it all.
We’re bringing back GOLD 🥇🥇🥇 Congrats to our 6️⃣ Badgers for their Overtime win at the 2026 Winter Olympics! #olympiansmadehere
433K
17.3K
57
2mo ago
uwbadgers
We’re bringing back GOLD 🥇🥇🥇 Congrats to our 6️⃣ Badgers for their Overtime win at the 2026 Winter Olympics! #olympiansmadehere

Wisconsin Badgers (@uwbadgers) Instagram Stats & Analytics

Wisconsin Badgers (@uwbadgers) has 338K Instagram followers with a 3.63% engagement rate over the past 12 months. Across 1.18K posts, Wisconsin Badgers received 3.21M total likes and 36.8M impressions, averaging 2.71K likes per post. This page tracks Wisconsin Badgers's performance metrics, top content, and engagement trends — updated daily.

Wisconsin Badgers (@uwbadgers) Instagram Analytics FAQ

How many Instagram followers does Wisconsin Badgers have?+
Wisconsin Badgers (@uwbadgers) has 338K Instagram followers as of April 2026.
What is Wisconsin Badgers's Instagram engagement rate?+
Wisconsin Badgers's Instagram engagement rate is 3.63% over the last 12 months, based on 1.18K posts.
How many likes does Wisconsin Badgers get on Instagram?+
Wisconsin Badgers received 3.21M total likes across 1.18K posts in the last 12 months, averaging 2.71K likes per post.
How many Instagram impressions does Wisconsin Badgers get?+
Wisconsin Badgers's Instagram content generated 36.8M total impressions over the last 12 months.