NewGet @urbandecaycosmetics's full report
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followers
9.76M
impressions
73.5M
likes
2.52M
comments
32.5K
posts
400
engagement
3.26%
emv
$2.14M
Average per post
184K

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Top Content

not everything deserves your attention. 

@mika.abdalla blurs the bs using UD’s newest innovation - Ghosting Spray, a first-of-its-kind spray-on powder that instantly blurs texture, pores, and shine. 

available at urbandecay.com, @sephora, and @ultabeauty 

makeup: @kalikennedy
hair: @kikihaircutter
styling: @bykateli
nails: @zrinkathemanicurist
director: @yasminajed
dop: @jonathan_hernandez_
13.4M
441K
1.73K
2mo ago
urbandecaycosmetics
not everything deserves your attention. @mika.abdalla blurs the bs using UD’s newest innovation - Ghosting Spray, a first-of-its-kind spray-on powder that instantly blurs texture, pores, and shine. available at urbandecay.com, @sephora, and @ultabeauty makeup: @kalikennedy hair: @kikihaircutter styling: @bykateli nails: @zrinkathemanicurist director: @yasminajed dop: @jonathan_hernandez_
blur out the bs.

@mika.abdalla for Ghosting Spray. available at urbandecay.com, @sephora & @ultabeauty.

makeup: @kalikennedy 
hair: @kikihaircutter
styling: @bykateli
nails: @zrinkathemanicurist
photographer: @sachaycohen
9.43M
377K
507
1mo ago
urbandecaycosmetics
blur out the bs. @mika.abdalla for Ghosting Spray. available at urbandecay.com, @sephora & @ultabeauty. makeup: @kalikennedy hair: @kikihaircutter styling: @bykateli nails: @zrinkathemanicurist photographer: @sachaycohen
I AM NOT YOUR TOY. @dovecameron for Lip Toy Stained Glossing Oil. 

available at urbandecay.com, @sephora & @ultabeauty 

makeup: @kaleteter 
hair: @jacobrozenberg
7.30M
459K
1.06K
4mo ago
urbandecaycosmetics
I AM NOT YOUR TOY. @dovecameron for Lip Toy Stained Glossing Oil. available at urbandecay.com, @sephora & @ultabeauty makeup: @kaleteter hair: @jacobrozenberg
our latest experiment: the tube job. 
 
a total lash augmentation tested and verified by THE scientist herself, @mariahthescientist 
 
experience the instant length and instant lift for yourself with Tube Job Tubing Mascara available now only on TikTok shop.
3.60M
146K
1.72K
9mo ago
urbandecaycosmetics
our latest experiment: the tube job.    a total lash augmentation tested and verified by THE scientist herself, @mariahthescientist   experience the instant length and instant lift for yourself with Tube Job Tubing Mascara available now only on TikTok shop.
perform don’t conform. 

@dovecameron defies expectations and moves fluidly between them. 

Dove redefines the line using the new Urban Decay 24/7 Liquid Stick Retractable Liners available at urbandecay.com. 

makeup direction: @lochiestonehouse
key makeup: @kaleteter
hair: @dimitrishair
choreography: @kylehanagami
dancers: @eastonmags_ @lolacoghill
3.24M
147K
499
8mo ago
urbandecaycosmetics
perform don’t conform. @dovecameron defies expectations and moves fluidly between them. Dove redefines the line using the new Urban Decay 24/7 Liquid Stick Retractable Liners available at urbandecay.com. makeup direction: @lochiestonehouse key makeup: @kaleteter hair: @dimitrishair choreography: @kylehanagami dancers: @eastonmags_ @lolacoghill
gloss & glam that go all night. @mariahthescientist stuns in new Urban Decay lip toy staining gloss + all nighter setting spray.

mua @thescottedit 
get the look:
face bond - 17 & 19
shaped palette - warm 
face bond blush - wholehearted
24/7 liquid stick - ruby drip 
tube job - intense black (lower lash) 
all nighter setting spray natural + glow 
lip toy - caked up
1.67M
66.9K
291
5mo ago
urbandecaycosmetics
gloss & glam that go all night. @mariahthescientist stuns in new Urban Decay lip toy staining gloss + all nighter setting spray. mua @thescottedit get the look: face bond - 17 & 19 shaped palette - warm face bond blush - wholehearted 24/7 liquid stick - ruby drip tube job - intense black (lower lash) all nighter setting spray natural + glow lip toy - caked up
wearing 24/7 Liquid Stick Retractable Liners, @dovecameron moves fluidly between soft and sharp.

makeup direction: @lochiestonehouse
key makeup: @kaleteter
hair: @dimitrishair
1.02M
40.9K
122
8mo ago
urbandecaycosmetics
wearing 24/7 Liquid Stick Retractable Liners, @dovecameron moves fluidly between soft and sharp. makeup direction: @lochiestonehouse key makeup: @kaleteter hair: @dimitrishair
a look through the UD archives with @dovecameron.
what’s number one on your list to bring back?
996K
80.0K
593
8mo ago
urbandecaycosmetics
a look through the UD archives with @dovecameron. what’s number one on your list to bring back?
@dovecameron does her own stunts. obsessed.
720K
7.99K
99
4mo ago
urbandecaycosmetics
@dovecameron does her own stunts. obsessed.
Hot Face Hot Takes: Ghosting Edition with @mika.abdalla 

shop Ghosting Spray at urbandecay.com, @sephora, and @ultabeauty.
712K
33.9K
135
1mo ago
urbandecaycosmetics
Hot Face Hot Takes: Ghosting Edition with @mika.abdalla shop Ghosting Spray at urbandecay.com, @sephora, and @ultabeauty.
2016 vs 2026. different decade, same products you know and love
692K
7.36K
311
8mo ago
urbandecaycosmetics
2016 vs 2026. different decade, same products you know and love
what is @mika.abdalla ghosting? literally everything.
shop Ghosting Spray available on urbandecay.com, @sephora, and @ultabeauty.
680K
41.0K
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1mo ago
urbandecaycosmetics
what is @mika.abdalla ghosting? literally everything. shop Ghosting Spray available on urbandecay.com, @sephora, and @ultabeauty.
FINALLY

you asked, we answered.
THE LEGENDARY RED IS BACK FROM THE DEAD
coming on 5/29
674K
26.9K
783
4mo ago
urbandecaycosmetics
FINALLY you asked, we answered. THE LEGENDARY RED IS BACK FROM THE DEAD coming on 5/29
@adityamadiraju goes ghost mode wearing Ghosting Spray in ‘Medium’. 

experience next-level blur at urbandecay.com, @sephora, and @ultabeauty.
597K
3.17K
111
1mo ago
urbandecaycosmetics
@adityamadiraju goes ghost mode wearing Ghosting Spray in ‘Medium’. experience next-level blur at urbandecay.com, @sephora, and @ultabeauty.
the queen of color theory @roseandben just said “how cool are these?!” while trying Lip Toy Staining Brush Liner—a cosign that will be forever stained in my memories and on my lips. tysm summer bucket list complete ✨

going to cry now
547K
2.19K
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2mo ago
urbandecaycosmetics
the queen of color theory @roseandben just said “how cool are these?!” while trying Lip Toy Staining Brush Liner—a cosign that will be forever stained in my memories and on my lips. tysm summer bucket list complete ✨ going to cry now
it’s @tarayummyy’s world and we’re all just living in it.

Tara wears Glaze-On in Frost Boss, Naked Stick in Tasteful, 24/7 Eyeliner in Perversion, and All Nighter Setting Spray

📸 @maxamillionpolo
488K
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4d ago
urbandecaycosmetics
it’s @tarayummyy’s world and we’re all just living in it. Tara wears Glaze-On in Frost Boss, Naked Stick in Tasteful, 24/7 Eyeliner in Perversion, and All Nighter Setting Spray 📸 @maxamillionpolo
what’s in @mika.abdalla’s bag?! everyone wants to know. definitely Ghosting Spray, obvs. 

shop Ghosting Spray at urbandecay.com, @sephora, and @ultabeauty.
408K
25.8K
85
1mo ago
urbandecaycosmetics
what’s in @mika.abdalla’s bag?! everyone wants to know. definitely Ghosting Spray, obvs. shop Ghosting Spray at urbandecay.com, @sephora, and @ultabeauty.
trippin on anti-bland artistry.

“it’s great to get wild with it, but it’s also nice to know that an intricate design doesn’t-move-until-you-say-so” - @manthony783 

get the look: 
24/7 liquid stick liners in melted onyx + denim wash 
tube job mascara in intense black 
glaze on eyeshadow in frost boss + sugar twist 
shaped palette in warm 
lip toy in fresita 
all nighter setting spray
367K
1.55K
44
5mo ago
urbandecaycosmetics
trippin on anti-bland artistry. “it’s great to get wild with it, but it’s also nice to know that an intricate design doesn’t-move-until-you-say-so” - @manthony783 get the look: 24/7 liquid stick liners in melted onyx + denim wash tube job mascara in intense black glaze on eyeshadow in frost boss + sugar twist shaped palette in warm lip toy in fresita all nighter setting spray
ready to go ghost mode
354K
15.1K
262
2mo ago
urbandecaycosmetics
ready to go ghost mode
lashes that demand a double take. @blueyedcai wears Tube Job in Bleached Platinum.
345K
2.25K
52
7mo ago
urbandecaycosmetics
lashes that demand a double take. @blueyedcai wears Tube Job in Bleached Platinum.

Urban Decay Cosmetics (@urbandecaycosmetics) Instagram Stats & Analytics

Urban Decay Cosmetics (@urbandecaycosmetics) has 9.76M Instagram followers with a 3.26% engagement rate over the past 12 months. Across 400 posts, Urban Decay Cosmetics received 2.52M total likes and 73.5M impressions, averaging 6.31K likes per post. This page tracks Urban Decay Cosmetics's performance metrics, top content, and engagement trends — updated daily. To benchmark @urbandecaycosmetics against other accounts, use Socialpruf's Instagram competitor analysis tool.

Urban Decay Cosmetics (@urbandecaycosmetics) Instagram Analytics FAQ

How many Instagram followers does Urban Decay Cosmetics have?+
Urban Decay Cosmetics (@urbandecaycosmetics) has 9.76M Instagram followers as of October 2026.
What is Urban Decay Cosmetics's Instagram engagement rate?+
Urban Decay Cosmetics's Instagram engagement rate is 3.26% over the last 12 months, based on 400 posts.
How many likes does Urban Decay Cosmetics get on Instagram?+
Urban Decay Cosmetics received 2.52M total likes across 400 posts in the last 12 months, averaging 6.31K likes per post.
How many Instagram impressions does Urban Decay Cosmetics get?+
Urban Decay Cosmetics's Instagram content generated 73.5M total impressions over the last 12 months.
Can I compare Urban Decay Cosmetics with other Instagram accounts?+
Yes. Add @urbandecaycosmetics to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.