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followers
1.04M
impressions
68.3M
likes
3.34M
comments
32.4K
posts
639
engagement
5.58%
emv
$2.24M
Average per post
107K
Key Metrics
Impressions
monthly
Distributions
Content
4.21M
258K
669
6mo ago
universalmusicgroup
this is your captain speaking: your new favorite @sabrinacarpenter performance just landed at the #GRAMMYs 🛬
3.85M
56.5K
221
1mo ago
universalmusicgroup
A Number 1 message from Liv 🥹🩷
you seem pretty sad for a girl so in love secures @oliviarodrigo a third Official UK Number 1 album AND the biggest opening week of her career 💪
Good for you Olivia! 🫶
2.63M
164K
849
6mo ago
universalmusicgroup
the realest reaction to a #GRAMMY win we’ve ever seen. 🥹 Congratulations @lolayounggg on your FIRST #GRAMMYs win for Best Pop Solo Performance with “Messy”!
2.13M
85.2K
233
8mo ago
universalmusicgroup
They’re your favourite BOYBAND ❤️🔥 5 Seconds of Summer have landed their fourth Number 1 album with EVERYONE’S A STAR! ⭐️
And we think this may be one of the most iconic Number 1 award pics we’ve ever seen?! 🗽
Congratulations boys! @5sos
Check out our full Official Albums Chart rundown via the link in our bio 🔗
#5secondsofsummer #5sos #everyonesastar
1.77M
75.1K
664
10mo ago
universalmusicgroup
𝐒𝐏𝐄𝐄𝐃 𝐃𝐄𝐌𝐎𝐍. @lilbieber
1.73M
46.4K
167
3mo ago
universalmusicgroup
a headline moment at Coachella. 💃@sabrinacarpenter delivers.
1.31M
18.4K
610
6mo ago
universalmusicgroup
Gang’s all here! Sir Lucian Grainge’s #GRAMMY Artist Showcase starts now.
#MusicIsUniversal #ConanGray #RoleModel #KATSEYE
1.21M
48.2K
330
1mo ago
universalmusicgroup
✨Long live all the magic she makes✨
Celebrate @taylorswift becoming the youngest female songwriter ever inducted into the Songwriters Hall of Fame (@songwritershof) today, Thursday, June 11 at UMusic Shop NY.
Shop Taylor’s music and official merchandise inspired by the lyrics that have defined generations. (Limited quantities available, while supplies last!)
📍2 Penn Plaza
June 11, 10AM - 8PM
1.18M
145K
316
11mo ago
universalmusicgroup
𝑫𝑶 𝑻𝑯𝑬 𝑫𝑬𝑨𝑫 𝑫𝑨𝑵𝑪𝑬! 💀 ⚰️🖤💜
1.11M
44.3K
52
6mo ago
universalmusicgroup
✨ 𝐒𝐓𝐀𝐑𝐃𝐔𝐒𝐓 ✨ The debut EP from @freyaskye has arrived. 💙💫
1.06M
126K
659
2w ago
universalmusicgroup
It’s the #FIFAWorldCup Final and @lilbieber is performing… hallelujah. 🙌
1.03M
55.8K
285
9mo ago
universalmusicgroup
there’s nobody’s son, not anyone left for @sabrinacarpenter to believe in 🎶 #SaturdayNightLive
967K
60.2K
240
10mo ago
universalmusicgroup
We kinda like calling @oliviadeano’s @spotify Live Room performance wonderful 🩷
911K
35.2K
262
8mo ago
universalmusicgroup
this was the saturday night (live) we needed with @oliviadeano. 💛
896K
57.6K
499
9mo ago
universalmusicgroup
Who needs a man when we have @oliviadeano? We’ll be thinking about this intimate serenade from our UMG UK showcase for the foreseeable future. 💐💕
🎥: @1824
882K
25.5K
260
2w ago
universalmusicgroup
@aitana “SUPERESTRELLA” has become the unofficial soundtrack of Spain’s @fifaworldcup victory, emerging organically as the anthem embraced by fans, players, and broadcasters throughout the tournament. 🇪🇸⚽️✨
As the country celebrated its historic triumph, the track saw a major global streaming surge and made its debut on the @spotify Global charts. What began as a song has now evolved into a cultural moment, bringing together music, sport, and national pride while introducing Aitana’s sound to audiences far beyond Spain.
“SUPERESTRELLA” de @aitana se ha convertido en la banda sonora no oficial de la victoria de España en la Copa Mundial de la FIFA, consolidándose de manera orgánica como el himno que fanáticos, jugadores y medios de comunicación han adoptado a lo largo del torneo. 🇪🇸⚽️✨
Mientras el país celebraba este triunfo histórico, la canción experimentó un importante crecimiento global en reproducciones y debutó en las listas globales de Spotify. Lo que comenzó como una canción se ha transformado en un momento cultural que une música, deporte y orgullo nacional, al tiempo que lleva el sonido de Aitana a nuevas audiencias mucho más allá de España.
866K
83.8K
416
3mo ago
universalmusicgroup
Proof a hit is forever ✨
850K
44.4K
62
9mo ago
universalmusicgroup
can @sabrinacarpenter be the man you need? 🎶 @oliviadeano #AustinCityLimits
841K
44.2K
172
8mo ago
universalmusicgroup
𝘞𝘪𝘤𝘬𝘦𝘥: 𝘖𝘯𝘦 𝘞𝘰𝘯𝘥𝘦𝘳𝘧𝘶𝘭 𝘕𝘪𝘨𝘩𝘵 w/ @arianagrande & @cynthiaerivo 🩷🪄💚🫧
cc: @nbc x @peacock
810K
46.5K
375
9mo ago
universalmusicgroup
HUNTR/X performed their hit song, “Golden,” shortly after finding out it went platinum on @fallontonight.
CONGRATS #HUNTRX #KPopDemonHunters! 💜
Universal Music Group (@universalmusicgroup) Instagram Stats & Analytics
Universal Music Group (@universalmusicgroup) has 1.04M Instagram followers with a 5.58% engagement rate over the past 12 months. Across 639 posts, Universal Music Group received 3.34M total likes and 49.2M impressions, averaging 5.23K likes per post. This page tracks Universal Music Group's performance metrics, top content, and engagement trends — updated daily.
Universal Music Group (@universalmusicgroup) Instagram Analytics FAQ
How many Instagram followers does Universal Music Group have?+
Universal Music Group (@universalmusicgroup) has 1.04M Instagram followers as of August 2026.
What is Universal Music Group's Instagram engagement rate?+
Universal Music Group's Instagram engagement rate is 5.58% over the last 12 months, based on 639 posts.
How many likes does Universal Music Group get on Instagram?+
Universal Music Group received 3.34M total likes across 639 posts in the last 12 months, averaging 5.23K likes per post.
How many Instagram impressions does Universal Music Group get?+
Universal Music Group's Instagram content generated 49.2M total impressions over the last 12 months.