NewGet @umichathletics's full report
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followers
307K
impressions
237M
likes
9.43M
comments
110K
posts
2.08K
engagement
4.01%
emv
$7.24M
Average per post
114K

Key Metrics

Distributions

Top Content

The Kings of College Basketball 〽️
4.14M
165K
1.75K
7mo ago
umichathletics
The Kings of College Basketball 〽️
Michigan wasn’t feeling the bracket stamp 😭😭😂 #MarchMadness
2.55M
79.8K
160
7mo ago
umichathletics
Michigan wasn’t feeling the bracket stamp 😭😭😂 #MarchMadness
period. #GoBlue #Team50 〽️
2.46M
57.8K
136
8mo ago
umichathletics
period. #GoBlue #Team50 〽️
Wholesome moment for Tommy Carr’s mom
2.34M
50.7K
1.19K
1mo ago
umichathletics
Wholesome moment for Tommy Carr’s mom
Take down your rival. Settle the score. March 19th. 

@fortnite #EpicPartner
2.13M
14.4K
541
8mo ago
umichathletics
Take down your rival. Settle the score. March 19th. @fortnite #EpicPartner
WINNER WINNER!
2.08M
83.1K
1.13K
1mo ago
umichathletics
WINNER WINNER!
🏆 The Wolverines are National Champions 🏆

Michigan Men’s Basketball defeats UConn, 69-63, to complete the dream season!
1.64M
65.4K
1.42K
7mo ago
umichathletics
🏆 The Wolverines are National Champions 🏆 Michigan Men’s Basketball defeats UConn, 69-63, to complete the dream season!
2026 #MFINALFOUR MOST OUTSTANDING PLAYER: ELLIOT CADEAU 👏

#MarchMadness
1.56M
62.5K
507
7mo ago
umichathletics
2026 #MFINALFOUR MOST OUTSTANDING PLAYER: ELLIOT CADEAU 👏 #MarchMadness
The Champions 〽️ @umichbball 

#MFinalFour
1.55M
61.8K
168
7mo ago
umichathletics
The Champions 〽️ @umichbball #MFinalFour
1-0
1.49M
59.4K
3.98K
2mo ago
umichathletics
1-0
It’s all ours. 🏆

The Michigan Wolverines are the 𝙊𝙐𝙏𝙍𝙄𝙂𝙃𝙏 champions of the Big Ten.
1.37M
55.0K
406
8mo ago
umichathletics
It’s all ours. 🏆 The Michigan Wolverines are the 𝙊𝙐𝙏𝙍𝙄𝙂𝙃𝙏 champions of the Big Ten.
Hail to the Victors! 〽️
1.37M
54.9K
376
1mo ago
umichathletics
Hail to the Victors! 〽️
“It’s kind of a Michigan tradition. Morez from the basketball team started it, so we just follow up with it.” 〽️
1.34M
53.6K
144
6mo ago
umichathletics
“It’s kind of a Michigan tradition. Morez from the basketball team started it, so we just follow up with it.” 〽️
After her Mom was on the inaugural Michigan Women's Rowing team at Michigan 30 years ago, Gretel Ham now carries the torch for her family and her university.

Episode 1: My HERo | @allstate
1.33M
8.47K
15
8mo ago
umichathletics
After her Mom was on the inaugural Michigan Women's Rowing team at Michigan 30 years ago, Gretel Ham now carries the torch for her family and her university. Episode 1: My HERo | @allstate
MICHIGAN WINS THE 2026 NATIONAL CHAMPIONSHIP 🏆

THE WOLVERINES HAVE FINALLY RETURNED TO THE TOP OF COLLEGE BASKETBALL 〽️ #MarchMadness
1.29M
51.5K
620
7mo ago
umichathletics
MICHIGAN WINS THE 2026 NATIONAL CHAMPIONSHIP 🏆 THE WOLVERINES HAVE FINALLY RETURNED TO THE TOP OF COLLEGE BASKETBALL 〽️ #MarchMadness
Hail to the Victors! 〽️
1.27M
50.9K
412
3w ago
umichathletics
Hail to the Victors! 〽️
NATIONAL CHAMPIONS!
1.27M
50.8K
834
7mo ago
umichathletics
NATIONAL CHAMPIONS!
NO. 7 MICHIGAN WINS THE PLAYERS ERA CHAMPIONSHIP 🏆

The Wolverines CRUISE past No. 12 Gonzaga to capture hardware in Vegas 🙌
1.20M
47.8K
426
11mo ago
umichathletics
NO. 7 MICHIGAN WINS THE PLAYERS ERA CHAMPIONSHIP 🏆 The Wolverines CRUISE past No. 12 Gonzaga to capture hardware in Vegas 🙌
WE’RE GOING TO THE NATIONAL CHAMPIONSHIP!
1.19M
47.5K
582
7mo ago
umichathletics
WE’RE GOING TO THE NATIONAL CHAMPIONSHIP!
It’s OVER 🏆 

#MarchMadness #MFinalFour
1.10M
44.2K
258
7mo ago
umichathletics
It’s OVER 🏆 #MarchMadness #MFinalFour

Michigan Athletics (@umichathletics) Instagram Stats & Analytics

Michigan Athletics (@umichathletics) has 307K Instagram followers with a 4.01% engagement rate over the past 12 months. Across 2.08K posts, Michigan Athletics received 9.43M total likes and 237M impressions, averaging 4.53K likes per post. This page tracks Michigan Athletics's performance metrics, top content, and engagement trends — updated daily. To benchmark @umichathletics against other accounts, use Socialpruf's Instagram competitor analysis tool.

Michigan Athletics (@umichathletics) Instagram Analytics FAQ

How many Instagram followers does Michigan Athletics have?+
Michigan Athletics (@umichathletics) has 307K Instagram followers as of November 2026.
What is Michigan Athletics's Instagram engagement rate?+
Michigan Athletics's Instagram engagement rate is 4.01% over the last 12 months, based on 2.08K posts.
How many likes does Michigan Athletics get on Instagram?+
Michigan Athletics received 9.43M total likes across 2.08K posts in the last 12 months, averaging 4.53K likes per post.
How many Instagram impressions does Michigan Athletics get?+
Michigan Athletics's Instagram content generated 237M total impressions over the last 12 months.
Can I compare Michigan Athletics with other Instagram accounts?+
Yes. Add @umichathletics to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.