instagram analytics
Last Year02/21/25 - 02/21/26
Comparable Performance:
followers
15.5M
impressions
749M
likes
20.7M
comments
229K
posts
422
engagement
2.25%
emv
$20.5M
Avg. per post
4.19M

Key Metrics

Distributions

Top Content

@tombrady (Tom Brady) has reached ultimate “unc” status (according to his son Benny) 😏

The football icon and Benny chat about how social media has changed the game for football recruiting (goodbye VHS tapes 👋) — plus who Benny would DM if he had access to his dad’s Instagram for a day 😎

It all goes down in the second episode of Carversations, our series where parents have conversations with their teens about how they’re using social media 🚗 Watch the full episode on our YouTube channel (link in bio).
68.7M
233K
6.51K
2w ago
tombrady
@tombrady (Tom Brady) has reached ultimate “unc” status (according to his son Benny) 😏 The football icon and Benny chat about how social media has changed the game for football recruiting (goodbye VHS tapes 👋) — plus who Benny would DM if he had access to his dad’s Instagram for a day 😎 It all goes down in the second episode of Carversations, our series where parents have conversations with their teens about how they’re using social media 🚗 Watch the full episode on our YouTube channel (link in bio).
Every shoe for every athlete. All at DICK’S.
46.4M
1.52M
8.15K
11mo ago
tombrady
Every shoe for every athlete. All at DICK’S.
You heard the guy: Hertz sells cars! @Hertzcarsales and I are giving away this Cadillac XT5, signed by me! Enter to win before 4/14/25 👀
39.2M
44.2K
968
11mo ago
tombrady
You heard the guy: Hertz sells cars! @Hertzcarsales and I are giving away this Cadillac XT5, signed by me! Enter to win before 4/14/25 👀
Changing the game means being powered by the greats @oakleymeta
30.7M
33.9K
2.36K
8mo ago
tombrady
Changing the game means being powered by the greats @oakleymeta
Happy 16th Birthday, my precious forever baby boy Benny! 🎉 You’re officially old enough to drive, but not old enough to stop texting me “Where r u?” at midnight.😜 You are kind and caring and thoughtful, you lead with your heart but you are also so funny and fun to be around and you make every room brighter. Proud doesn’t cover it, mostly I’m shocked you grew up so fast and somehow still haven’t learned to fold a laundry basket properly 😅😅. Here’s to more big moments, great grades, sports wins, and a slightly lighter Uber bill. And I know this next year will be your best year yet. We love you sooooo much. 🍰🚗💨
25.6M
1.02M
4.37K
2mo ago
tombrady
Happy 16th Birthday, my precious forever baby boy Benny! 🎉 You’re officially old enough to drive, but not old enough to stop texting me “Where r u?” at midnight.😜 You are kind and caring and thoughtful, you lead with your heart but you are also so funny and fun to be around and you make every room brighter. Proud doesn’t cover it, mostly I’m shocked you grew up so fast and somehow still haven’t learned to fold a laundry basket properly 😅😅. Here’s to more big moments, great grades, sports wins, and a slightly lighter Uber bill. And I know this next year will be your best year yet. We love you sooooo much. 🍰🚗💨
At least @tombrady and @gronk have a few more of those 🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆
21.9M
418K
2.27K
8mo ago
tombrady
At least @tombrady and @gronk have a few more of those 🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆
How to throw the football in heavy wind: Presented by @tombrady 🐐
19.1M
695K
15.6K
1mo ago
tombrady
How to throw the football in heavy wind: Presented by @tombrady 🐐
“Hey Meta, start recording.” Route running POV captured on @oakleymeta Vanguard. I’m coming for you @edelman11!
18.5M
133K
989
2mo ago
tombrady
“Hey Meta, start recording.” Route running POV captured on @oakleymeta Vanguard. I’m coming for you @edelman11!
@tombrady will always have that feeling 🐐
18.3M
415K
3.4K
1mo ago
tombrady
@tombrady will always have that feeling 🐐
Happy 13th birthday to my precious forever baby girl. A TEENAGER 🙌🏼🙌🏼🙌🏼I love you more than words can describe, and you are such a blessing to me and our family every single day. Your smile lights up my life, and hearing you laugh is my favorite soundtrack. I’m so proud of you and how hard you work in school and in your sports. You put your heart into everything you do. You’ve always been such a loving sister, granddaughter, niece, and cousin, bringing so much joy to everyone in our family. ❤️I can’t wait to see you thrive this coming year, growing into the incredible person you’re becoming. I love our adventures together, you’re the most amazing travel partner, and I’m equally impressed by your ability to turn every trip into an epic scavenger hunt for the best ice cream or matcha latte. :)) I can’t wait for all the fun memories still ahead. ❤️❤️❤️
18.1M
723K
4.65K
2mo ago
tombrady
Happy 13th birthday to my precious forever baby girl. A TEENAGER 🙌🏼🙌🏼🙌🏼I love you more than words can describe, and you are such a blessing to me and our family every single day. Your smile lights up my life, and hearing you laugh is my favorite soundtrack. I’m so proud of you and how hard you work in school and in your sports. You put your heart into everything you do. You’ve always been such a loving sister, granddaughter, niece, and cousin, bringing so much joy to everyone in our family. ❤️I can’t wait to see you thrive this coming year, growing into the incredible person you’re becoming. I love our adventures together, you’re the most amazing travel partner, and I’m equally impressed by your ability to turn every trip into an epic scavenger hunt for the best ice cream or matcha latte. :)) I can’t wait for all the fun memories still ahead. ❤️❤️❤️
Speed’s athleticism is ridiculous 😤

(via @ishowspeed)
15.6M
315K
2.55K
4mo ago
tombrady
Speed’s athleticism is ridiculous 😤 (via @ishowspeed)
From little steps to big dreams, happy birthday Jack. You’ve always shown grace, courage, love and kindness since God blessed us with your arrival. I’m so proud of the man you are! Welcome to adulthood, it comes with higher credit card limits, bigger bills, and no curfew… OK maybe not all at once! 

There is a saying that a dad’s heart soars with his children’s happiness, not with his own…truer words could not be spoken. We love you so much and I know this will be your best year yet.
15.1M
604K
4.66K
6mo ago
tombrady
From little steps to big dreams, happy birthday Jack. You’ve always shown grace, courage, love and kindness since God blessed us with your arrival. I’m so proud of the man you are! Welcome to adulthood, it comes with higher credit card limits, bigger bills, and no curfew… OK maybe not all at once! There is a saying that a dad’s heart soars with his children’s happiness, not with his own…truer words could not be spoken. We love you so much and I know this will be your best year yet.
What a special thanksgiving weekend with the people I love most! Laughing, playing, eating too much… and enjoying our family and football and tradition in the state of Michigan. I am so blessed to work with the best team at @foxsports delivering a great game between the Lions and the Packers.

Working with Kevin Burkhardt and Erin Andrews and Tom Rinaldi and Dean Blandino and our entire crew made last Thursday so much fun. And then to travel shortly down the road to Ann Arbor to watch the most athletic Brady family member to ever play at Michigan, my niece Hannah, who plays for the Wolverines Volleyball team, and spend time with all of my extended family made this one of the best Thanksgivings ever.

It’s always such a special experience being on the Michigan campus, especially now that I don’t have to take finals anymore! 😜 We got to go to the big house to see Michigan football take on a great Ohio State team 😡 And to see so many former teammates and friends meant the
world to me. I’m so appreciative and grateful for all the incredible memories and relationships that have been created since I started at Michigan in 1995.

And to share that experience and all those memories with my kids was a dream come true. The game didn’t quite turn out the way we hoped (I still maintain it was a touchback!🤣) But the sun always comes up the next day, and to realize that it was one of the best weekends of my life, surrounded by the love of my parents, meant the world to me. I look forward to coming back soon and to finishing the NFL season strong and creating more unforgettable memories with this crew. Sending my love and gratitude to you all and I hope you had an incredible Thanksgiving as well. Even the people in Columbus 😉
14.7M
587K
2.78K
2mo ago
tombrady
What a special thanksgiving weekend with the people I love most! Laughing, playing, eating too much… and enjoying our family and football and tradition in the state of Michigan. I am so blessed to work with the best team at @foxsports delivering a great game between the Lions and the Packers. Working with Kevin Burkhardt and Erin Andrews and Tom Rinaldi and Dean Blandino and our entire crew made last Thursday so much fun. And then to travel shortly down the road to Ann Arbor to watch the most athletic Brady family member to ever play at Michigan, my niece Hannah, who plays for the Wolverines Volleyball team, and spend time with all of my extended family made this one of the best Thanksgivings ever. It’s always such a special experience being on the Michigan campus, especially now that I don’t have to take finals anymore! 😜 We got to go to the big house to see Michigan football take on a great Ohio State team 😡 And to see so many former teammates and friends meant the world to me. I’m so appreciative and grateful for all the incredible memories and relationships that have been created since I started at Michigan in 1995. And to share that experience and all those memories with my kids was a dream come true. The game didn’t quite turn out the way we hoped (I still maintain it was a touchback!🤣) But the sun always comes up the next day, and to realize that it was one of the best weekends of my life, surrounded by the love of my parents, meant the world to me. I look forward to coming back soon and to finishing the NFL season strong and creating more unforgettable memories with this crew. Sending my love and gratitude to you all and I hope you had an incredible Thanksgiving as well. Even the people in Columbus 😉
knew right when he threw it 🎯🐐 

(via @tombrady)
13.4M
393K
4.37K
1mo ago
tombrady
knew right when he threw it 🎯🐐 (via @tombrady)
Happy new year to you all… For me, The end of the year always helps to put things into perspective. Growth doesn’t really happen unless you’re willing to challenge yourself physically, mentally, and emotionally. That’s something I try to live by and keep coming back to as I learn more with each passing year. 

I’m so grateful for my loving and supportive family and for meaningful career with people I care deeply about and for all the time spent showing up for both. And throw in a lot of laughs, long energetic walks, and way too much fun with the dogs. And for family moments big and small that actually matter more than anything else.

For me it’s never about chasing perfection... Just a lot of memories, a lot of lessons, and a reminder to keep reflecting, keep improving, and keep choosing the harder, better path forward! Because true growth only happens outside your comfort zone… And when you surround yourself with people that inspire you to dig deeper and reach farther than you thought, you’ll be amazed at how far you can go… I wish everyone a healthy, happy blessed new year and may 2026 be your best year yet❤️❤️❤️
13.1M
525K
4.94K
1mo ago
tombrady
Happy new year to you all… For me, The end of the year always helps to put things into perspective. Growth doesn’t really happen unless you’re willing to challenge yourself physically, mentally, and emotionally. That’s something I try to live by and keep coming back to as I learn more with each passing year. I’m so grateful for my loving and supportive family and for meaningful career with people I care deeply about and for all the time spent showing up for both. And throw in a lot of laughs, long energetic walks, and way too much fun with the dogs. And for family moments big and small that actually matter more than anything else. For me it’s never about chasing perfection... Just a lot of memories, a lot of lessons, and a reminder to keep reflecting, keep improving, and keep choosing the harder, better path forward! Because true growth only happens outside your comfort zone… And when you surround yourself with people that inspire you to dig deeper and reach farther than you thought, you’ll be amazed at how far you can go… I wish everyone a healthy, happy blessed new year and may 2026 be your best year yet❤️❤️❤️
Japan we love you! We had SO MUCH FUN! Thank you for your hospitality and beauty! What an amazing culture of honor, respect, and discipline. From the history, to the traditions, every day we learned and laughed and loved - the food, the shops, the people, the animals and everything in between! These trips shape us and remind us how much there is to learn when we step outside our routines and see the world together. Arigato gozaimasu! またお会いしましょう 🇯🇵❤️
11.2M
446K
6.89K
8mo ago
tombrady
Japan we love you! We had SO MUCH FUN! Thank you for your hospitality and beauty! What an amazing culture of honor, respect, and discipline. From the history, to the traditions, every day we learned and laughed and loved - the food, the shops, the people, the animals and everything in between! These trips shape us and remind us how much there is to learn when we step outside our routines and see the world together. Arigato gozaimasu! またお会いしましょう 🇯🇵❤️
Calling him washed up after throwing it is crazy 😂😂😂
10.9M
347K
1.69K
8mo ago
tombrady
Calling him washed up after throwing it is crazy 😂😂😂
This is one of the most important birthdays today!❤️🇺🇸  Happy Birthday, Mom. Thank you for being someone our family could always count on. Your strength and determination and love and selflessness knows no bounds. We are so lucky to have a mom that leads by example. Today we celebrate not just everything you’ve done, but for the incredible person you are. We love you so much, and we’re beyond grateful for every moment we get to share with you. Happy Birthday! And happy birthday to America! Everyone have a great 4th of July ❤️❤️❤️
10.3M
412K
2.76K
7mo ago
tombrady
This is one of the most important birthdays today!❤️🇺🇸  Happy Birthday, Mom. Thank you for being someone our family could always count on. Your strength and determination and love and selflessness knows no bounds. We are so lucky to have a mom that leads by example. Today we celebrate not just everything you’ve done, but for the incredible person you are. We love you so much, and we’re beyond grateful for every moment we get to share with you. Happy Birthday! And happy birthday to America! Everyone have a great 4th of July ❤️❤️❤️
Merry Christmas and Happy Holidays. Sending our love always🙏🏻❤️✨ - The Bradys
9.67M
387K
4.91K
1mo ago
tombrady
Merry Christmas and Happy Holidays. Sending our love always🙏🏻❤️✨ - The Bradys
20 Gronks walk into the Javits center… Only 1 is the real deal. Can you spot the REAL Gronk?
9.57M
449K
841
8mo ago
tombrady
20 Gronks walk into the Javits center… Only 1 is the real deal. Can you spot the REAL Gronk?

Tom Brady (@tombrady) Instagram Stats & Analytics

Tom Brady (@tombrady) has 15.5M Instagram followers with a 2.25% engagement rate over the past 12 months. Across 422 posts, Tom Brady received 20.7M total likes and 512M impressions, averaging 116K likes per post. This page tracks Tom Brady's performance metrics, top content, and engagement trends — updated daily.

Tom Brady (@tombrady) Instagram Analytics FAQ

How many Instagram followers does Tom Brady have?+
Tom Brady (@tombrady) has 15.5M Instagram followers as of February 2026.
What is Tom Brady's Instagram engagement rate?+
Tom Brady's Instagram engagement rate is 2.25% over the last 12 months, based on 422 posts.
How many likes does Tom Brady get on Instagram?+
Tom Brady received 20.7M total likes across 422 posts in the last year, averaging 116K likes per post.
How many Instagram impressions does Tom Brady get?+
Tom Brady's Instagram content generated 512M total impressions over the last 12 months.