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followers
162K
impressions
3.28M
likes
42.9K
comments
2.94K
posts
122
engagement
2.62%
emv
$80.1K
Average per post
26.9K
Key Metrics
Impressions
monthly
Distributions
Content
447K
856
26
11mo ago
thetiarawillis
#NaturiumPartner If you’re someone whose goal is focused on pigment and texture, the new @naturium Multi-Bright Milky Toner + Multi-Bright Advanced Serum is the duo for you. This duo features azelaic acid, AHAs, brightening & soothing ingredients to gently hydrate + exfoliate. available on naturium.com 🫧✨
321K
4.94K
99
4mo ago
thetiarawillis
i do want to go back to tweak the color a little bit but i still look good 😌 ty @beautyroomny
117K
6.40K
136
8mo ago
thetiarawillis
the impact of @fentybeauty in the makeup industry needs to be studied and put in textbooks!
97.1K
5.02K
213
5mo ago
thetiarawillis
ELF is a multi billion dollar brand that launched a hair gel to capitalize off of white women using the actual makeup primer as a hair gel. That is why the marketing lacks diversity. They were never thinking about styling gel or edge control for curly & kinky hair. We were never the target audience and that’s OKAY!
89.6K
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12
2mo ago
thetiarawillis
your esthetician friend has been telling you this for years! stop using witch hazel and switch to something that actually supports your skin barrier.
@eadem.co (http://eadem.co/) Cashmere Peel gently exfoliates while hydrating with rice water and colloidal oatmeal.
& their Le Chouchou lip balm in Butter Mochi is the cherry ontop 🍒
both at @sephora #eadempartner
74.2K
3.05K
181
10mo ago
thetiarawillis
america’s healthcare system ruined my makeup for filming today from crying so im justified in ranting about it 😭 this one of the reasons why i would never encourage people to leave their 9-5 if they can
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13
4w ago
thetiarawillis
came to celebrate the new @kiehls CollaShot Plumping Serum & left with an insight into my future… 🫣
68.6K
1.08K
16
11mo ago
thetiarawillis
it’s maintenance day! full color, cut & blow dry done at @beautyroomny — thank you @mickyygordon for the audio 🙂↕️💕
#frenchbob #hairtransformation #blackgirlhair
66.9K
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6
1mo ago
thetiarawillis
you guys ask me about retinol ALOT & i’m so excited to partner with @Olay on this one #OlayPartner🫶 comment your #1 skincare goal below, and go grab it at your favorite retailer or online!
62.5K
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65
11mo ago
thetiarawillis
✨ it’s LOCK-IN season ✨ my Acne Reset Kit with @topicals is HERE 🥹💕
Inside: Faded Eye Mask, Clearly Mist, Clearly Mask + Brush, and Faded Serum
grab your kit + join my FREE 6-week Acne Reset Program (sign up at checkout or scan the QR inside). weekly tips + a live webinar to reset your skin 💻✨
Estheticians: Become Topicals Certified through TYB
1. Click the link to download the app.
2. Create a profile and follow the verification process.
3. When prompted, click unlock.
4. Once set up, check the feed for all challenges (including giveaways).
5. Join the “Special Kit Challenge” to redeem your kit + the “Certification Challenge” to take the course!
58.6K
1.31K
13
9mo ago
thetiarawillis
tendernism but for only $40 🙂↕️ i always get my dominican wash & set at Yudi’s in New Rochelle
57.8K
1.68K
35
12mo ago
thetiarawillis
wepaaaaaa 💃 but nothing beats a $40 dominican wash & set
#frenchbobdiaries #frenchbob #washandset #naturalhair
52.4K
1.35K
25
3mo ago
thetiarawillis
we gonna have to start taking the bus because getting your hair done is cheaper than a tank of gas! before my appointment i prepped my hair using @redken all soft shampoo & hair mask. i think it really helped with the shine ✨
49.5K
1.30K
13
12mo ago
thetiarawillis
part 3 is here! 👏🏾 3 EASY hairstyles for my French bob girlies 🙂↕️✨ comment below your favorite! #FrenchBobDiaries
#hairtutorial #frenchbob #bobhairstyles #blackgirlhairstyles
44.3K
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52
8mo ago
thetiarawillis
guess what year it is 👀 — comment below MAKEUP to receive a DM with the link to all of the products! 💕
#makeuphaul #makeuptutorial #blackgirlmakeup #makeupforwoc
https://liketk.it/5KxsU
43.5K
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5
5mo ago
thetiarawillis
this is my second color analysis ever & she is confirmed to be a dark autumn! what season do you think you’re in? also tysm @lauramercier for offering this at the launch event for the NEW mint translucent powder 💕
41.1K
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26
8mo ago
thetiarawillis
what were your staple products during the 2016 makeup era? comment SHOP below to receive a DM for a link to all of the products i used 💕
https://liketk.it/5KpUz
41.0K
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7
3w ago
thetiarawillis
my therapist says i’m actually at least 10 years older but we can talk black girls being overly mature another day
makeup;
@sheglam_official Good Grip Hydrating Primer
@makebeautyofficial INFINITE BROW Nano Pencil
@iliabeauty Skin Blur Serum Concealer
@colourpopcosmetics Pink Dreams Eyeshadow Palette
@makeupforever HD SKIN FACE ESSENTIALS PALETTE
@armanibeauty LUMINOUS SILK CHEEK TINT BLUSH
@maccosmetics LUSTREGLASS SHEER-SHINE LIPSTICK
@buxomcosmetics FULL-ON™ PLUMPING LIP POLISH GLOSS
39.7K
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2
3w ago
thetiarawillis
estheticians don’t have perfect skin & can be humble enough to accept medical treatment??? woah!
spf the day is @firstaidbeauty Hydrating Sunscreen Milk with Colloidal Oatmeal BROAD SPECTRUM 45 ⭐️☀️
37.8K
1.18K
17
8mo ago
thetiarawillis
high-paying brand deals don’t start when you hit record! they start with planning.
for episode 2 of 10 Years Uploaded📸, i’m breaking down:
• how I use AI tools like @meta.ai & @microsoftcopilot to build a written concept
• how I plan setting, wardrobe, tone, and audience goals before filming
• how I set up my tech from @amazonprime and prep for a real skincare sponsorship
featured for beauty prep:
@theordinary salicylic acid masque
@tula H2Oasis instant mask
@sharkbeauty flex style
@dieuxskin auracle eye serum & forever eye mask
if this was helpful, follow for the rest of the series and comment what part of the creator process you want next 🤍
make sure to save this video if you’re serious!
#10YearsUploaded #CreatorEconomy #ContentStrategy #CreatorLife
Tiara Willis (@thetiarawillis) Instagram Stats & Analytics
Tiara Willis (@thetiarawillis) has 162K Instagram followers with a 2.62% engagement rate over the past 12 months. Across 122 posts, Tiara Willis received 42.9K total likes and 3.27M impressions, averaging 352 likes per post. This page tracks Tiara Willis's performance metrics, top content, and engagement trends — updated daily.
Tiara Willis (@thetiarawillis) Instagram Analytics FAQ
How many Instagram followers does Tiara Willis have?+
Tiara Willis (@thetiarawillis) has 162K Instagram followers as of September 2026.
What is Tiara Willis's Instagram engagement rate?+
Tiara Willis's Instagram engagement rate is 2.62% over the last 12 months, based on 122 posts.
How many likes does Tiara Willis get on Instagram?+
Tiara Willis received 42.9K total likes across 122 posts in the last 12 months, averaging 352 likes per post.
How many Instagram impressions does Tiara Willis get?+
Tiara Willis's Instagram content generated 3.27M total impressions over the last 12 months.