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followers
894K
impressions
530M
likes
4.86M
comments
24.2K
posts
388
engagement
0.729%
emv
$11.8M
Average per post
1.37M

Key Metrics

Distributions

Top Content

The stories of Royal Birkdale, told by someone who helped write them. The memories remain and so does the magic... Ready to return.
110M
914K
181
3mo ago
theopen
The stories of Royal Birkdale, told by someone who helped write them. The memories remain and so does the magic... Ready to return.
A stage shaped by nature. A championship defined by history. Royal Birkdale is ready.
54.6M
449K
104
3mo ago
theopen
A stage shaped by nature. A championship defined by history. Royal Birkdale is ready.
Every fairway deserves the sniff of approval. Royal Birkdale is ready to welcome the galleries.
44.9M
25.5K
53
3mo ago
theopen
Every fairway deserves the sniff of approval. Royal Birkdale is ready to welcome the galleries.
Some shots deserve a second look. Harry Hall's eagle certainly does.
32.2M
50.0K
295
3mo ago
theopen
Some shots deserve a second look. Harry Hall's eagle certainly does.
Caught on the links. The future of the game is already watching.
25.7M
95.9K
55
3mo ago
theopen
Caught on the links. The future of the game is already watching.
See you at St Andrews. On to the home of golf for The 155th Open. @visitscotland | #TheOpen
24.1M
3.53K
19
2mo ago
theopen
See you at St Andrews. On to the home of golf for The 155th Open. @visitscotland | #TheOpen
A brand new way to experience The Open. Play The Open Fantasy now on our website or download the app. The Open. But make it a game. … @mastercard | #Fantasy
22.8M
23.0K
4
3mo ago
theopen
A brand new way to experience The Open. Play The Open Fantasy now on our website or download the app. The Open. But make it a game. … @mastercard | #Fantasy
Ryan Fox. Nerves of steel. That is how you win The 154th Open.
17.3M
134K
886
2mo ago
theopen
Ryan Fox. Nerves of steel. That is how you win The 154th Open.
Caught on the links. The best conversations on the range aren’t always between the players.
16.5M
38.4K
238
3mo ago
theopen
Caught on the links. The best conversations on the range aren’t always between the players.
The Open is about more than what happens inside the ropes.  Jordan Spieth making memories that last a lifetime.
13.3M
54.1K
30
3mo ago
theopen
The Open is about more than what happens inside the ropes.  Jordan Spieth making memories that last a lifetime.
Caught on the links. From The Open shop to the grandstands: meet Rory.
6.49M
61.4K
245
3mo ago
theopen
Caught on the links. From The Open shop to the grandstands: meet Rory.
Opening golf to the world.
6.48M
51.9K
37
3mo ago
theopen
Opening golf to the world.
A big day on the links. Head behind the scenes at Royal Birkdale for Inside The Open, now on The R&A YouTube. @mastercard | #InsideTheOpen
6.12M
10.6K
8
3mo ago
theopen
A big day on the links. Head behind the scenes at Royal Birkdale for Inside The Open, now on The R&A YouTube. @mastercard | #InsideTheOpen
A special moment shared at The 154th Open. Scottie wishing Miyu luck ahead of the AIG Women’s Open next week.
5.58M
3.26K
10
2mo ago
theopen
A special moment shared at The 154th Open. Scottie wishing Miyu luck ahead of the AIG Women’s Open next week.
The echoes of The 154th Open still linger. Tomorrow, new memories will be made at the AIG Women's Open.
5.44M
59.9K
12
2mo ago
theopen
The echoes of The 154th Open still linger. Tomorrow, new memories will be made at the AIG Women's Open.
Rory McIlroy arrives at Royal Birkdale. Watch in full on The R&A YouTube. @mastercard | #InsideTheOpen
4.47M
9.50K
23
3mo ago
theopen
Rory McIlroy arrives at Royal Birkdale. Watch in full on The R&A YouTube. @mastercard | #InsideTheOpen
From blank scorecard to finished masterpiece.
3.64M
3.83K
48
3mo ago
theopen
From blank scorecard to finished masterpiece.
When Luka Dončić met Scottie Scheffler.
3.37M
84.5K
406
3mo ago
theopen
When Luka Dončić met Scottie Scheffler.
A third record-equalling 62 at The 154th Open. Ryan Fox writes his name in history.
3.19M
11.6K
64
3mo ago
theopen
A third record-equalling 62 at The 154th Open. Ryan Fox writes his name in history.
One week. Four rounds. A place in history. Scottie Scheffler, Champion Golfer of the Year at The 153rd Open. @rolex | #ReachForTheCrown
3.07M
10.6K
10
3mo ago
theopen
One week. Four rounds. A place in history. Scottie Scheffler, Champion Golfer of the Year at The 153rd Open. @rolex | #ReachForTheCrown

The Open (@theopen) Instagram Stats & Analytics

The Open (@theopen) has 894K Instagram followers with a 0.73% engagement rate over the past 12 months. Across 388 posts, The Open received 4.86M total likes and 530M impressions, averaging 12.5K likes per post. This page tracks The Open's performance metrics, top content, and engagement trends — updated daily. To benchmark @theopen against other accounts, use Socialpruf's Instagram competitor analysis tool.

The Open (@theopen) Instagram Analytics FAQ

How many Instagram followers does The Open have?+
The Open (@theopen) has 894K Instagram followers as of October 2026.
What is The Open's Instagram engagement rate?+
The Open's Instagram engagement rate is 0.73% over the last 12 months, based on 388 posts.
How many likes does The Open get on Instagram?+
The Open received 4.86M total likes across 388 posts in the last 12 months, averaging 12.5K likes per post.
How many Instagram impressions does The Open get?+
The Open's Instagram content generated 530M total impressions over the last 12 months.
Can I compare The Open with other Instagram accounts?+
Yes. Add @theopen to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.