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followers
897K
impressions
525M
likes
4.82M
comments
22.9K
posts
387
engagement
0.733%
emv
$11.7M
Average per post
1.36M
Key Metrics
Impressions
monthly
Distributions
Content
110M
919K
184
1mo ago
theopen
The stories of Royal Birkdale, told by someone who helped write them.
The memories remain and so does the magic... Ready to return.
54.6M
451K
104
1mo ago
theopen
A stage shaped by nature. A championship defined by history.
Royal Birkdale is ready.
44.9M
25.6K
53
1mo ago
theopen
Every fairway deserves the sniff of approval.
Royal Birkdale is ready to welcome the galleries.
31.4M
95.8K
246
1mo ago
theopen
Some shots deserve a second look.
Harry Hall's eagle certainly does.
25.7M
96.5K
55
1mo ago
theopen
Caught on the links.
The future of the game is already watching.
24.1M
3.51K
18
3w ago
theopen
See you at St Andrews.
On to the home of golf for The 155th Open.
@visitscotland | #TheOpen
22.8M
23.1K
4
1mo ago
theopen
A brand new way to experience The Open.
Play The Open Fantasy now on our website or download the app.
The Open. But make it a game.
…
@mastercard | #Fantasy
17.3M
134K
884
4w ago
theopen
Ryan Fox. Nerves of steel.
That is how you win The 154th Open.
16.5M
38.6K
241
1mo ago
theopen
Caught on the links.
The best conversations on the range aren’t always between the players.
13.3M
54.8K
30
1mo ago
theopen
The Open is about more than what happens inside the ropes.
Jordan Spieth making memories that last a lifetime.
6.49M
61.7K
246
1mo ago
theopen
Caught on the links.
From The Open shop to the grandstands: meet Rory.
6.48M
52.1K
38
1mo ago
theopen
Opening golf to the world.
6.12M
10.6K
8
1mo ago
theopen
A big day on the links.
Head behind the scenes at Royal Birkdale for Inside The Open, now on The R&A YouTube.
@mastercard | #InsideTheOpen
5.58M
3.26K
10
3w ago
theopen
A special moment shared at The 154th Open.
Scottie wishing Miyu luck ahead of the AIG Women’s Open next week.
5.44M
60.0K
12
2w ago
theopen
The echoes of The 154th Open still linger. Tomorrow, new memories will be made at the AIG Women's Open.
4.47M
9.53K
23
1mo ago
theopen
Rory McIlroy arrives at Royal Birkdale.
Watch in full on The R&A YouTube.
@mastercard | #InsideTheOpen
3.64M
3.85K
48
1mo ago
theopen
From blank scorecard to finished masterpiece.
3.37M
84.5K
408
1mo ago
theopen
When Luka Dončić met Scottie Scheffler.
3.19M
11.7K
65
1mo ago
theopen
A third record-equalling 62 at The 154th Open.
Ryan Fox writes his name in history.
3.07M
10.7K
10
1mo ago
theopen
One week. Four rounds. A place in history.
Scottie Scheffler, Champion Golfer of the Year at The 153rd Open.
@rolex | #ReachForTheCrown
The Open (@theopen) Instagram Stats & Analytics
The Open (@theopen) has 897K Instagram followers with a 0.73% engagement rate over the past 12 months. Across 387 posts, The Open received 4.82M total likes and 495M impressions, averaging 12.4K likes per post. This page tracks The Open's performance metrics, top content, and engagement trends — updated daily.
The Open (@theopen) Instagram Analytics FAQ
How many Instagram followers does The Open have?+
The Open (@theopen) has 897K Instagram followers as of August 2026.
What is The Open's Instagram engagement rate?+
The Open's Instagram engagement rate is 0.73% over the last 12 months, based on 387 posts.
How many likes does The Open get on Instagram?+
The Open received 4.82M total likes across 387 posts in the last 12 months, averaging 12.4K likes per post.
How many Instagram impressions does The Open get?+
The Open's Instagram content generated 495M total impressions over the last 12 months.