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followers
897K
impressions
516M
likes
4.71M
comments
22.6K
posts
386
engagement
0.729%
emv
$11.5M
Average per post
1.34M
Key Metrics
Impressions
monthly
Distributions
Content
110M
920K
185
1mo ago
theopen
The stories of Royal Birkdale, told by someone who helped write them.
The memories remain and so does the magic... Ready to return.
54.6M
452K
104
2w ago
theopen
A stage shaped by nature. A championship defined by history.
Royal Birkdale is ready.
44.9M
25.6K
53
2w ago
theopen
Every fairway deserves the sniff of approval.
Royal Birkdale is ready to welcome the galleries.
31.3M
95.4K
238
1w ago
theopen
Some shots deserve a second look.
Harry Hall's eagle certainly does.
25.7M
96.6K
55
2w ago
theopen
Caught on the links.
The future of the game is already watching.
24.1M
3.44K
9
6d ago
theopen
See you at St Andrews.
On to the home of golf for The 155th Open.
@visitscotland | #TheOpen
22.8M
23.1K
4
2w ago
theopen
A brand new way to experience The Open.
Play The Open Fantasy now on our website or download the app.
The Open. But make it a game.
…
@mastercard | #Fantasy
17.3M
134K
866
1w ago
theopen
Ryan Fox. Nerves of steel.
That is how you win The 154th Open.
16.5M
38.3K
240
2w ago
theopen
Caught on the links.
The best conversations on the range aren’t always between the players.
13.3M
55.1K
30
2w ago
theopen
The Open is about more than what happens inside the ropes.
Jordan Spieth making memories that last a lifetime.
6.48M
61.4K
246
1w ago
theopen
Caught on the links.
From The Open shop to the grandstands: meet Rory.
6.48M
52.1K
38
2w ago
theopen
Opening golf to the world.
6.12M
10.6K
8
2w ago
theopen
A big day on the links.
Head behind the scenes at Royal Birkdale for Inside The Open, now on The R&A YouTube.
@mastercard | #InsideTheOpen
5.49M
2.35K
8
4d ago
theopen
A special moment shared at The 154th Open.
Scottie wishing Miyu luck ahead of the AIG Women’s Open next week.
4.47M
9.52K
23
2w ago
theopen
Rory McIlroy arrives at Royal Birkdale.
Watch in full on The R&A YouTube.
@mastercard | #InsideTheOpen
3.64M
3.85K
48
2w ago
theopen
From blank scorecard to finished masterpiece.
3.29M
81.2K
399
1w ago
theopen
When Luka Dončić met Scottie Scheffler.
3.19M
11.6K
65
1w ago
theopen
A third record-equalling 62 at The 154th Open.
Ryan Fox writes his name in history.
3.07M
10.6K
10
2w ago
theopen
One week. Four rounds. A place in history.
Scottie Scheffler, Champion Golfer of the Year at The 153rd Open.
@rolex | #ReachForTheCrown
2.82M
8.96K
9
1w ago
theopen
One course. A world of stories.
Everyone arrives with something on their mind.
The Open (@theopen) Instagram Stats & Analytics
The Open (@theopen) has 897K Instagram followers with a 0.73% engagement rate over the past 12 months. Across 386 posts, The Open received 4.71M total likes and 487M impressions, averaging 12.2K likes per post. This page tracks The Open's performance metrics, top content, and engagement trends — updated daily.
The Open (@theopen) Instagram Analytics FAQ
How many Instagram followers does The Open have?+
The Open (@theopen) has 897K Instagram followers as of July 2026.
What is The Open's Instagram engagement rate?+
The Open's Instagram engagement rate is 0.73% over the last 12 months, based on 386 posts.
How many likes does The Open get on Instagram?+
The Open received 4.71M total likes across 386 posts in the last 12 months, averaging 12.2K likes per post.
How many Instagram impressions does The Open get?+
The Open's Instagram content generated 487M total impressions over the last 12 months.