NewGet @theopen's full report
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followers
893K
impressions
491M
likes
4.97M
comments
24.4K
posts
392
engagement
0.809%
emv
$11.1M
Average per post
1.25M

Key Metrics

Distributions

Top Content

The stories of Royal Birkdale, told by someone who helped write them. The memories remain and so does the magic... Ready to return.
81.3M
913K
181
4mo ago
theopen
The stories of Royal Birkdale, told by someone who helped write them. The memories remain and so does the magic... Ready to return.
A stage shaped by nature. A championship defined by history. Royal Birkdale is ready.
54.6M
448K
104
4mo ago
theopen
A stage shaped by nature. A championship defined by history. Royal Birkdale is ready.
Every fairway deserves the sniff of approval. Royal Birkdale is ready to welcome the galleries.
44.9M
25.5K
53
3mo ago
theopen
Every fairway deserves the sniff of approval. Royal Birkdale is ready to welcome the galleries.
Some shots deserve a second look. Harry Hall's eagle certainly does.
32.2M
107K
295
3mo ago
theopen
Some shots deserve a second look. Harry Hall's eagle certainly does.
Caught on the links. The future of the game is already watching.
25.7M
95.7K
55
3mo ago
theopen
Caught on the links. The future of the game is already watching.
See you at St Andrews. On to the home of golf for The 155th Open. @visitscotland | #TheOpen
24.1M
3.53K
19
3mo ago
theopen
See you at St Andrews. On to the home of golf for The 155th Open. @visitscotland | #TheOpen
A brand new way to experience The Open. Play The Open Fantasy now on our website or download the app. The Open. But make it a game. … @mastercard | #Fantasy
22.8M
23.0K
4
4mo ago
theopen
A brand new way to experience The Open. Play The Open Fantasy now on our website or download the app. The Open. But make it a game. … @mastercard | #Fantasy
Ryan Fox. Nerves of steel. That is how you win The 154th Open.
17.3M
134K
886
3mo ago
theopen
Ryan Fox. Nerves of steel. That is how you win The 154th Open.
The Open is about more than what happens inside the ropes.  Jordan Spieth making memories that last a lifetime.
13.3M
53.9K
30
3mo ago
theopen
The Open is about more than what happens inside the ropes.  Jordan Spieth making memories that last a lifetime.
Caught on the links. The best conversations on the range aren’t always between the players.
12.8M
38.3K
237
3mo ago
theopen
Caught on the links. The best conversations on the range aren’t always between the players.
Caught on the links. From The Open shop to the grandstands: meet Rory.
6.49M
61.4K
245
3mo ago
theopen
Caught on the links. From The Open shop to the grandstands: meet Rory.
Opening golf to the world.
6.48M
51.8K
37
3mo ago
theopen
Opening golf to the world.
A big day on the links. Head behind the scenes at Royal Birkdale for Inside The Open, now on The R&A YouTube. @mastercard | #InsideTheOpen
6.12M
10.6K
8
3mo ago
theopen
A big day on the links. Head behind the scenes at Royal Birkdale for Inside The Open, now on The R&A YouTube. @mastercard | #InsideTheOpen
The echoes of The 154th Open still linger. Tomorrow, new memories will be made at the AIG Women's Open.
5.44M
59.8K
12
3mo ago
theopen
The echoes of The 154th Open still linger. Tomorrow, new memories will be made at the AIG Women's Open.
Rory McIlroy arrives at Royal Birkdale. Watch in full on The R&A YouTube. @mastercard | #InsideTheOpen
4.47M
9.49K
23
3mo ago
theopen
Rory McIlroy arrives at Royal Birkdale. Watch in full on The R&A YouTube. @mastercard | #InsideTheOpen
From blank scorecard to finished masterpiece.
3.64M
3.82K
48
3mo ago
theopen
From blank scorecard to finished masterpiece.
When Luka Dončić met Scottie Scheffler.
3.37M
84.5K
406
3mo ago
theopen
When Luka Dončić met Scottie Scheffler.
A third record-equalling 62 at The 154th Open. Ryan Fox writes his name in history.
3.19M
11.6K
64
3mo ago
theopen
A third record-equalling 62 at The 154th Open. Ryan Fox writes his name in history.
One week. Four rounds. A place in history. Scottie Scheffler, Champion Golfer of the Year at The 153rd Open. @rolex | #ReachForTheCrown
3.07M
10.6K
10
3mo ago
theopen
One week. Four rounds. A place in history. Scottie Scheffler, Champion Golfer of the Year at The 153rd Open. @rolex | #ReachForTheCrown
One course. A world of stories. Everyone arrives with something on their mind.
2.82M
9.30K
9
3mo ago
theopen
One course. A world of stories. Everyone arrives with something on their mind.

The Open (@theopen) Instagram Stats & Analytics

The Open (@theopen) has 893K Instagram followers with a 0.81% engagement rate over the past 12 months. Across 392 posts, The Open received 4.97M total likes and 491M impressions, averaging 12.7K likes per post. This page tracks The Open's performance metrics, top content, and engagement trends — updated daily. To benchmark @theopen against other accounts, use Socialpruf's Instagram competitor analysis tool.

The Open (@theopen) Instagram Analytics FAQ

How many Instagram followers does The Open have?+
The Open (@theopen) has 893K Instagram followers as of November 2026.
What is The Open's Instagram engagement rate?+
The Open's Instagram engagement rate is 0.81% over the last 12 months, based on 392 posts.
How many likes does The Open get on Instagram?+
The Open received 4.97M total likes across 392 posts in the last 12 months, averaging 12.7K likes per post.
How many Instagram impressions does The Open get?+
The Open's Instagram content generated 491M total impressions over the last 12 months.
Can I compare The Open with other Instagram accounts?+
Yes. Add @theopen to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.