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followers
378K
impressions
275M
likes
10.1M
comments
194K
posts
2.38K
engagement
3.11%
emv
$8.25M
Average per post
115K
Key Metrics
Impressions
monthly
Distributions
Content
10.5M
123K
10.4K
11mo ago
theathletichq
What started as a scuffle involving Caitlin Clark ended in multiple flagrant fouls and ejections.
#wnba #indianafever #connecticutsun #caitlinclark #sophiecunningham
8.40M
116K
2.41K
11mo ago
theathletichq
The Thunder didn’t splash much champagne celebrating their ring 😅
#nba #okcthunder #thunder #nbafinals #shai #basketball
7.20M
373K
1.54K
3mo ago
theathletichq
American figure skater Alysa Liu put her company in prime position to win another team gold in Milan Cortina.
We played 'This or That' with the Olympian ⛸️
#WinterOlympics
6.60M
264K
1.21K
11mo ago
theathletichq
Coco Gauff beat Aryna Sabalenka 6-7(5), 6-2, 6-4 in the French Open final at Roland Garros on Saturday to claim her second Grand Slam singles title. She is the first American woman to win on the clay since Serena Williams in 2015.
Tap the link in our bio to learn more. Photo by Julien De Rosa/Agence France-Presse — Getty Images
5.70M
228K
3.67K
3mo ago
theathletichq
Lucas Pinheiro Braathen collapsed in jubilation onto the snow after crossing the line in the men’s giant slalom, the enormity of his achievement had hit. He had won gold, Brazil’s and South America's first-ever medal at a Winter Olympics, and beat the great Marco Odermatt in the process.
A brilliant first run had put Braathen in pole position going into the second and final run. He was almost a second quicker than defending champion Odermatt and knew what he had to do for gold: go quicker than Odermatt again. And he did. The Norwegian-born 25-year-old’s combined time of two minutes, 25 seconds was 0.58 seconds quicker than the Swiss star, who had to settle for silver. Odermatt, widely regarded as one of the all-time greats of Alpine skiing, was denied gold once again at these Games. Though he has 53 World Cup titles to his name, Odermatt owns just one gold, from the giant slalom in 2022.
More on the history made at the link in bio.
Photo: Julia Demaree Nikhinson/@apnews
3.92M
157K
383
2mo ago
theathletichq
Alysa Liu won the gold medal in women’s figure skating at the 2026 Milan Cortina Olympics. She is the first American woman to medal in the event since 2006 and the first to secure a gold medal in the event since 2002.
Liu came out of retirement in 2024, punctuating her return with the 2025 World Championship. Two years later, she’s an Olympic champion.
Tap the link in our bio to read more. Photos by @vincentalban1
3.62M
72.7K
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5mo ago
theathletichq
LeBron James and Dillon Brooks wasted no time getting into it on Sunday 😳
James and the Lakers would end up winning the game, while Brooks was ejected in the final seconds.
#nba #lakers #lebron #lebronjames #dillonbrooks
3.42M
137K
1.38K
3mo ago
theathletichq
Lindsey Vonn’s dream of reclaiming the women’s downhill gold medal on Sunday ended in disappointment, as the American Alpine skiing legend crashed on the Olympia delle Tofane slope at the Winter Olympics.
Vonn, who had ruptured her ACL nine days ago, went off a jump and clipped a gate in midair, sending her sideways as she landed hard in the snow. She received extended treatment after the crash and was flown away by helicopter. The race was paused for about 20 minutes.
It’s unclear if Vonn suffered further damage to her knee. She was originally scheduled to race the downhill, team combined and super-G at these Olympics. The latter two are still to come.
U.S. teammate Breezy Johnson won the race — and her first Olympic medal — becoming the first American since Vonn in 2010 to win Olympic gold in the downhill.
Read more, and find the latest Olympics updates from @theathletichq at the link in our bio. Photo by Jacquelyn Martin/@apnews
3.39M
39.1K
1.98K
11mo ago
theathletichq
Ellie the Elephant accidentally did this fan dirty 😅
🎥 @ematson09
#wnba #ellietheelephant #newyorkliberty #womensbasketball
2.53M
120K
599
2mo ago
theathletichq
William Eklund how in the world?! 🤯
#nhl #sjsharks
2.21M
88.5K
247
3mo ago
theathletichq
Seventeen-year-old Choi Gaon won gold in women’s snowboarding halfpipe, earning South Korea its first gold medal of the 2026 Winter Games.
Gaon upset the two-time defending Olympic champion, the U.S.'s Chloe Kim, who was looking to be the first person to three-peat in the event. Kim got silver and Mitsuki Ono of Japan got bronze.
Tap the link in bio to read how Kim was beaten by the South Korean teen sensation who she has mentored leading up to this event.
Photos by @dontgabalot
2.10M
62.4K
300
3mo ago
theathletichq
How are curling stones made, and why does only one company have the rights to make them?
We explored the Scottish island that makes one of the most interesting Olympic sports possible.
2.04M
91.4K
378
3mo ago
theathletichq
Why ski jumpers would enhance themselves 🎿
#winterolympics #skijumping #milanolympics
1.98M
79.2K
3.53K
5mo ago
theathletichq
More than 1,200 players will travel to the 2026 World Cup.
Two of our writers have attempted to rank who they think will be the best 100 players at next summer’s tournament.
No cause for debate here...
1.97M
78.6K
337
3mo ago
theathletichq
Team USA captured back-to-back gold medals in the team figure skating event at the Winter Olympics.
The Americans beat Japan by just one point. Italy received bronze.
Ilia Malinin, also known as the “Quad God,” got the Americans back atop the podium with a captivating performance, resulting in a 200.03 score.
The 21-year-old prodigy-turned-superstar followed his less-than-stellar short program with his usual dynamite display. He landed five quad jumps.
Tap the link in bio to read more about how the Americans won a close showdown with Japan.
Photo by @vincentalban1
1.94M
77.5K
192
3mo ago
theathletichq
The connection between Olympic snowboarders Choi Gaon and Chloe Kim extends beyond the medal podium.
Kim began mentoring Choi nearly a decade ago and cheered Choi on when she passed Kim as the youngest X Games halfpipe gold medalist in 2023.
"I feel like a proud Mom," Kim wrote on social media.
Even as competitors at Milan Cortina, Kim encouraged Choi after she had crashed on her first run. “You got this,” Kim told her. “You’re a badass snowboarder.”
Now the protégé has beaten her mentor as Choi became the youngest medalist in the Winter Games so far.
"I’ve known Gaon since she was little," Kim said. "She won her first Olympic gold medal at the same age as I did. It’s such a full-circle moment."
1.93M
77.3K
446
2mo ago
theathletichq
The U.S. beat Canada in overtime in the final of the men’s Olympic hockey tournament on Sunday, winning the gold medal for the third time.
With freshly broken teeth, Jack Hughes’ golden goal one minute and 42 seconds into three-on-three overtime delivered the U.S. team its first gold medal since 1980 and ended Canada’s dominance in best-on-best hockey.
The Americans abided by the advice that “Miracle on Ice” captain Mike Eruzione offered when he had lunch with the team on Saturday: “Just leave it all out there.”
Read more about the match at the link in @theathletichq's bio. Photos by Jeremy White/The New York Times and @nytmills
1.83M
73.1K
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5mo ago
theathletichq
Former Arsenal defender Pascal Cygan says he intends to send a signed jersey to Zohran Mamdani after being name-checked by the newly elected New York City mayor during an interview on the Adam Friedland show this week.
Speaking about his love of Arsenal, Mamdani said: “Every day I wake up, I think about Sebastien Squillaci, Pascal Cygan, Marouane Chamakh.”
The French newspaper L’Equipe published an interview with Cygan on Wednesday, in which the former defender, who formed part of the Arsenal squad that famously went a whole Premier League season unbeaten in the 2003-04 campaign, said he and his family had been “moved” by the mention.
1.82M
72.8K
1.46K
3mo ago
theathletichq
When it was over, Ilia Malinin knew he squandered the gold medal. And the silver. And the bronze.
In a devastating result, the 21-year-old American, who had been the favorite to win, failed to medal in men's individual figure skating.
On the biggest stage of his life, needing only a solid performance, Malinin’s form and composure fell apart. He fell twice and downgraded several of his jumps, including a planned quadruple axel that only he has landed in competition.
The Quad God finished eighth, punctuating a rocky Olympic debut with a stunning downfall.
Mikhail Shaidorov won Kazakhstan’s second-ever Winter Olympics gold medal.
Tap the link in bio to read more about the shocking result.
Photo by @nytmills
1.74M
69.8K
180
4mo ago
theathletichq
Hudson Williams, the star of the Crave/HBO Max hockey romance show “Heated Rivalry”, said closeted hockey players, football players and basketball players have reached out anonymously.
"They’re reaching out to (author Rachel Reid), who will then relay these lovely, anonymous emails," said Williams in an interview with Andy Cohen.
"Sometimes they’re just reaching out privately through Instagram. Those ones are the ones that really just kind of hit you ... It's just hitting people right in the nerve." Williams added.
Tap the link in bio to read more about the show's impact.
Photos by Sabrina Lantos/HBO Max and Jason Mendez/Getty Images
The Athletic (@theathletichq) Instagram Stats & Analytics
The Athletic (@theathletichq) has 378K Instagram followers with a 3.11% engagement rate over the past 12 months. Across 2.38K posts, The Athletic received 10.1M total likes and 96.5M impressions, averaging 4.23K likes per post. This page tracks The Athletic's performance metrics, top content, and engagement trends — updated daily.
The Athletic (@theathletichq) Instagram Analytics FAQ
How many Instagram followers does The Athletic have?+
The Athletic (@theathletichq) has 378K Instagram followers as of May 2026.
What is The Athletic's Instagram engagement rate?+
The Athletic's Instagram engagement rate is 3.11% over the last 12 months, based on 2.38K posts.
How many likes does The Athletic get on Instagram?+
The Athletic received 10.1M total likes across 2.38K posts in the last 12 months, averaging 4.23K likes per post.
How many Instagram impressions does The Athletic get?+
The Athletic's Instagram content generated 96.5M total impressions over the last 12 months.