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followers
3.60M
impressions
3.18B
likes
64.3M
comments
430K
posts
474
engagement
1.61%
emv
$80.3M
Average per post
6.72M

Key Metrics

Distributions

Top Content

You can only play one PlayStation game for the rest of your life... which one of these are you choosing? ⬇️
278M
60.7K
1.02K
4mo ago
sony
You can only play one PlayStation game for the rest of your life... which one of these are you choosing? ⬇️
I had a MEETING with Kratos 👀
214M
393K
942
7mo ago
sony
I had a MEETING with Kratos 👀
If you were a ghost for the day, what would be your first move? 👻 #GhostbustersDay
171M
133K
167
11mo ago
sony
If you were a ghost for the day, what would be your first move? 👻 #GhostbustersDay
A Brand New Day starts now. Watch the official trailer for #SpiderManBrandNewDay - exclusively in theatres July 31.
147M
8.25M
93.4K
1mo ago
sony
A Brand New Day starts now. Watch the official trailer for #SpiderManBrandNewDay - exclusively in theatres July 31.
A new look at Spider-Man: Beyond the #SpiderVerse. In theatres 6.18.2027. 🕸️
137M
5.48M
17.5K
4w ago
sony
A new look at Spider-Man: Beyond the #SpiderVerse. In theatres 6.18.2027. 🕸️
New teaser poster for Spider-Man: Brand New Day. In theatres July 31. 🕷️
136M
5.45M
12.0K
4w ago
sony
New teaser poster for Spider-Man: Brand New Day. In theatres July 31. 🕷️
We used the Sony 200-600MM lens from the top of the Empire State Building to catch someone asking a very important question… Season 2 of #TwistedMetal is out now.
128M
83.7K
234
9mo ago
sony
We used the Sony 200-600MM lens from the top of the Empire State Building to catch someone asking a very important question… Season 2 of #TwistedMetal is out now.
spending the day swinging through the city with Miles
128M
94.8K
189
11mo ago
sony
spending the day swinging through the city with Miles
What’s your favorite Ghost of Yōtei region? ⬇️
125M
49.6K
86
6mo ago
sony
What’s your favorite Ghost of Yōtei region? ⬇️
What is your favorite PlayStation game of all time? 🎮
107M
44.4K
1.10K
10mo ago
sony
What is your favorite PlayStation game of all time? 🎮
How quickly can you guess the Sony character by their eyes? Comment below! ⬇️
100M
59.8K
343
3mo ago
sony
How quickly can you guess the Sony character by their eyes? Comment below! ⬇️
First game that comes to mind when you see this logo? ⬇️
85.7M
119K
5.26K
9mo ago
sony
First game that comes to mind when you see this logo? ⬇️
What’s the first anime that comes to mind when you see this logo? ⬇️
81.9M
152K
6.25K
3mo ago
sony
What’s the first anime that comes to mind when you see this logo? ⬇️
What's the first movie that comes to mind when you see this screen? ⬇️
75.8M
140K
2.73K
4mo ago
sony
What's the first movie that comes to mind when you see this screen? ⬇️
We don’t know what the Saja Boys put in this song, but we haven’t stopped playing it 🔂
62.5M
106K
945
10mo ago
sony
We don’t know what the Saja Boys put in this song, but we haven’t stopped playing it 🔂
How many can you guess right? Comment below! ⬇️
58.9M
37.7K
367
5mo ago
sony
How many can you guess right? Comment below! ⬇️
New teaser poster for Spider-Man: Brand New Day. In theatres July 31. 🕷️
57.8M
2.31M
4.45K
4w ago
sony
New teaser poster for Spider-Man: Brand New Day. In theatres July 31. 🕷️
Captured through the Sony 200–600mm lens, the Infinity Castle opens its doors 🏯🔥 Which Hashira are you fighting alongside? Experience it all in IMAX with Demon Slayer: Kimetsu no Yaiba Infinity Castle movie, now in theaters.
53.3M
41.9K
456
7mo ago
sony
Captured through the Sony 200–600mm lens, the Infinity Castle opens its doors 🏯🔥 Which Hashira are you fighting alongside? Experience it all in IMAX with Demon Slayer: Kimetsu no Yaiba Infinity Castle movie, now in theaters.
Something brand new is coming… #SpiderManDay
48.5M
3.54M
20.3K
9mo ago
sony
Something brand new is coming… #SpiderManDay
This iconic duo teamed up 18 years ago... When did you watch the first season of Breaking Bad? ⬇️
48.4M
353K
1.03K
3mo ago
sony
This iconic duo teamed up 18 years ago... When did you watch the first season of Breaking Bad? ⬇️

Sony (@sony) Instagram Stats & Analytics

Sony (@sony) has 3.60M Instagram followers with a 1.61% engagement rate over the past 12 months. Across 474 posts, Sony received 64.3M total likes and 2.62B impressions, averaging 136K likes per post. This page tracks Sony's performance metrics, top content, and engagement trends — updated daily.

Sony (@sony) Instagram Analytics FAQ

How many Instagram followers does Sony have?+
Sony (@sony) has 3.60M Instagram followers as of May 2026.
What is Sony's Instagram engagement rate?+
Sony's Instagram engagement rate is 1.61% over the last 12 months, based on 474 posts.
How many likes does Sony get on Instagram?+
Sony received 64.3M total likes across 474 posts in the last 12 months, averaging 136K likes per post.
How many Instagram impressions does Sony get?+
Sony's Instagram content generated 2.62B total impressions over the last 12 months.