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followers
4.27M
impressions
3.52B
likes
134M
comments
662K
posts
520
engagement
3.75%
emv
$105M
Average per post
6.78M
Key Metrics
Impressions
monthly
Distributions
Content
278M
60.2K
1.00K
8mo ago
sony
You can only play one PlayStation game for the rest of your life... which one of these are you choosing? ⬇️
214M
392K
928
11mo ago
sony
I had a MEETING with Kratos 👀
169M
10.4M
18.4K
2mo ago
sony
No pressure…
#SpiderManBrandNewDay is in theatres July 31. Get tickets now.
152M
8.68M
94.3K
5mo ago
sony
A Brand New Day starts now.
Watch the official trailer for #SpiderManBrandNewDay - exclusively in theatres July 31.
141M
5.64M
17.6K
5mo ago
sony
A new look at Spider-Man: Beyond the #SpiderVerse. In theatres 6.18.2027. 🕸️
140M
5.58M
12.0K
5mo ago
sony
New teaser poster for Spider-Man: Brand New Day. In theatres July 31. 🕷️
135M
183K
313
3mo ago
sony
"Is This Real?", a short film created by Oscar-nominated cinematographer Lawrence Sher (@lawrencesherdp) and #zachshields, is coming to BRAVIA screens soon.
Watch on a Sony True RGB BRAVIA TV for the most immersive viewing experience. Stay tuned for the short film releasing on Jun9 in PDT #SonyBRAVIA #SonyTrueRGB
125M
49.2K
84
10mo ago
sony
What’s your favorite Ghost of Yōtei region? ⬇️
100M
59.3K
343
7mo ago
sony
How quickly can you guess the Sony character by their eyes? Comment below! ⬇️
99.4M
3.97M
7.58K
4mo ago
sony
The world has forgotten Peter Parker, but he hasn’t forgotten them.
#SpiderManBrandNewDay - in theatres July 31.
84.9M
10.3M
48.8K
2mo ago
sony
Who’s got next?
#SpiderManBrandNewDay is in theatres July 31. Get tickets now.
82.0M
156K
6.37K
7mo ago
sony
What’s the first anime that comes to mind when you see this logo? ⬇️
75.8M
139K
2.70K
8mo ago
sony
What's the first movie that comes to mind when you see this screen? ⬇️
65.4M
679K
494
3mo ago
sony
Just Released: Experience “Is This Real?”, the new short film from Oscar-nominated cinematographer Lawrence Sher (@lawrencesherdp) and Zach Shields. Captured on Sony Cinema Line cameras with intent to be experienced on a Sony True RGB BRAVIA TV, every frame is designed to pull you deeper into the story.
Watch now and tell us your favorite moment in the comments. #SonyTrueRGB #ShotOnSony
58.9M
37.4K
365
9mo ago
sony
How many can you guess right? Comment below! ⬇️
58.4M
2.33M
4.46K
5mo ago
sony
New teaser poster for Spider-Man: Brand New Day. In theatres July 31. 🕷️
53.4M
41.7K
449
12mo ago
sony
Captured through the Sony 200–600mm lens, the Infinity Castle opens its doors 🏯🔥 Which Hashira are you fighting alongside?
Experience it all in IMAX with Demon Slayer: Kimetsu no Yaiba Infinity Castle movie, now in theaters.
48.7M
382K
1.09K
7mo ago
sony
This iconic duo teamed up 18 years ago... When did you watch the first season of Breaking Bad? ⬇️
40.4M
3.32M
21.3K
2mo ago
sony
The world may have forgotten Peter Parker, but he hasn’t forgotten them.
Watch the new trailer for #SpiderManBrandNewDay, in theatres July 31. Tickets on sale NOW.
38.3M
1.53M
3.75K
7mo ago
sony
Let’s start from the beginning. The “Spider-Noir” teaser trailer arrives tomorrow.
Sony (@sony) Instagram Stats & Analytics
Sony (@sony) has 4.27M Instagram followers with a 3.75% engagement rate over the past 12 months. Across 520 posts, Sony received 134M total likes and 2.68B impressions, averaging 257K likes per post. This page tracks Sony's performance metrics, top content, and engagement trends — updated daily.
Sony (@sony) Instagram Analytics FAQ
How many Instagram followers does Sony have?+
Sony (@sony) has 4.27M Instagram followers as of September 2026.
What is Sony's Instagram engagement rate?+
Sony's Instagram engagement rate is 3.75% over the last 12 months, based on 520 posts.
How many likes does Sony get on Instagram?+
Sony received 134M total likes across 520 posts in the last 12 months, averaging 257K likes per post.
How many Instagram impressions does Sony get?+
Sony's Instagram content generated 2.68B total impressions over the last 12 months.