NewGet @sony's full report
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followers
4.36M
impressions
3.14B
likes
138M
comments
692K
posts
504
engagement
4.56%
emv
$98.2M
Average per post
6.24M
Key Metrics
Impressions
monthly
Distributions
Content
278M
59.9K
1.00K
10mo ago
sony
You can only play one PlayStation game for the rest of your life... which one of these are you choosing? ⬇️
178M
10.7M
19.3K
4mo ago
sony
No pressure…
#SpiderManBrandNewDay is in theatres July 31. Get tickets now.
153M
8.66M
93.7K
7mo ago
sony
A Brand New Day starts now.
Watch the official trailer for #SpiderManBrandNewDay - exclusively in theatres July 31.
141M
5.63M
17.6K
7mo ago
sony
A new look at Spider-Man: Beyond the #SpiderVerse. In theatres 6.18.2027. 🕸️
139M
5.57M
11.9K
7mo ago
sony
New teaser poster for Spider-Man: Brand New Day. In theatres July 31. 🕷️
135M
182K
312
5mo ago
sony
"Is This Real?", a short film created by Oscar-nominated cinematographer Lawrence Sher (@lawrencesherdp) and #zachshields, is coming to BRAVIA screens soon.
Watch on a Sony True RGB BRAVIA TV for the most immersive viewing experience. Stay tuned for the short film releasing on Jun9 in PDT #SonyBRAVIA #SonyTrueRGB
100M
59.0K
344
9mo ago
sony
How quickly can you guess the Sony character by their eyes? Comment below! ⬇️
99.1M
3.96M
7.54K
6mo ago
sony
The world has forgotten Peter Parker, but he hasn’t forgotten them.
#SpiderManBrandNewDay - in theatres July 31.
89.0M
10.7M
49.6K
4mo ago
sony
Who’s got next?
#SpiderManBrandNewDay is in theatres July 31. Get tickets now.
82.0M
155K
6.34K
9mo ago
sony
What’s the first anime that comes to mind when you see this logo? ⬇️
75.8M
138K
2.69K
11mo ago
sony
What's the first movie that comes to mind when you see this screen? ⬇️
65.4M
676K
492
5mo ago
sony
Just Released: Experience “Is This Real?”, the new short film from Oscar-nominated cinematographer Lawrence Sher (@lawrencesherdp) and Zach Shields. Captured on Sony Cinema Line cameras with intent to be experienced on a Sony True RGB BRAVIA TV, every frame is designed to pull you deeper into the story.
Watch now and tell us your favorite moment in the comments. #SonyTrueRGB #ShotOnSony
58.9M
37.3K
362
11mo ago
sony
How many can you guess right? Comment below! ⬇️
58.2M
2.33M
4.44K
7mo ago
sony
New teaser poster for Spider-Man: Brand New Day. In theatres July 31. 🕷️
48.7M
381K
1.09K
9mo ago
sony
This iconic duo teamed up 18 years ago... When did you watch the first season of Breaking Bad? ⬇️
40.5M
3.31M
21.2K
4mo ago
sony
The world may have forgotten Peter Parker, but he hasn’t forgotten them.
Watch the new trailer for #SpiderManBrandNewDay, in theatres July 31. Tickets on sale NOW.
38.3M
1.53M
3.73K
9mo ago
sony
Let’s start from the beginning. The “Spider-Noir” teaser trailer arrives tomorrow.
36.7M
1.47M
1.25K
4mo ago
sony
It’s a Brand New Day in London. 🇬🇧 🕷️
#SpiderManBrandNewDay is in theatres July 31. Get tickets now.
34.5M
1.38M
1.22K
2mo ago
sony
Unmasked archives.
Celebrate Fan Appreciation Weekend and get a limited edition poster with your ticket while supplies last. #SpiderManBrandNewDay is now playing in theatres – get tickets.
32.5M
62.3K
534
10mo ago
sony
Drop your answer in the comments ⬇️
Sony (@sony) Instagram Stats & Analytics
Sony (@sony) has 4.36M Instagram followers with a 4.56% engagement rate over the past 12 months. Across 504 posts, Sony received 138M total likes and 3.14B impressions, averaging 274K likes per post. This page tracks Sony's performance metrics, top content, and engagement trends — updated daily. To benchmark @sony against other accounts, use Socialpruf's Instagram competitor analysis tool.
Sony (@sony) Instagram Analytics FAQ
How many Instagram followers does Sony have?+
Sony (@sony) has 4.36M Instagram followers as of November 2026.
What is Sony's Instagram engagement rate?+
Sony's Instagram engagement rate is 4.56% over the last 12 months, based on 504 posts.
How many likes does Sony get on Instagram?+
Sony received 138M total likes across 504 posts in the last 12 months, averaging 274K likes per post.
How many Instagram impressions does Sony get?+
Sony's Instagram content generated 3.14B total impressions over the last 12 months.
Can I compare Sony with other Instagram accounts?+
Yes. Add @sony to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.