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followers
3.79M
impressions
3.41B
likes
89.6M
comments
551K
posts
507
engagement
2.25%
emv
$91.4M
Average per post
6.73M

Key Metrics

Distributions

Top Content

You can only play one PlayStation game for the rest of your life... which one of these are you choosing? ⬇️
278M
60.6K
1.02K
5mo ago
sony
You can only play one PlayStation game for the rest of your life... which one of these are you choosing? ⬇️
I had a MEETING with Kratos 👀
214M
393K
936
8mo ago
sony
I had a MEETING with Kratos 👀
A Brand New Day starts now. Watch the official trailer for #SpiderManBrandNewDay - exclusively in theatres July 31.
151M
8.67M
94.6K
3mo ago
sony
A Brand New Day starts now. Watch the official trailer for #SpiderManBrandNewDay - exclusively in theatres July 31.
A new look at Spider-Man: Beyond the #SpiderVerse. In theatres 6.18.2027. 🕸️
141M
5.66M
17.7K
2mo ago
sony
A new look at Spider-Man: Beyond the #SpiderVerse. In theatres 6.18.2027. 🕸️
New teaser poster for Spider-Man: Brand New Day. In theatres July 31. 🕷️
140M
5.59M
12.0K
2mo ago
sony
New teaser poster for Spider-Man: Brand New Day. In theatres July 31. 🕷️
We used the Sony 200-600MM lens from the top of the Empire State Building to catch someone asking a very important question… Season 2 of #TwistedMetal is out now.
128M
83.7K
233
10mo ago
sony
We used the Sony 200-600MM lens from the top of the Empire State Building to catch someone asking a very important question… Season 2 of #TwistedMetal is out now.
What’s your favorite Ghost of Yōtei region? ⬇️
125M
49.5K
86
7mo ago
sony
What’s your favorite Ghost of Yōtei region? ⬇️
What is your favorite PlayStation game of all time? 🎮
107M
44.3K
1.10K
11mo ago
sony
What is your favorite PlayStation game of all time? 🎮
How quickly can you guess the Sony character by their eyes? Comment below! ⬇️
100M
59.6K
343
4mo ago
sony
How quickly can you guess the Sony character by their eyes? Comment below! ⬇️
The world has forgotten Peter Parker, but he hasn’t forgotten them.  #SpiderManBrandNewDay - in theatres July 31.
99.6M
3.98M
7.62K
1mo ago
sony
The world has forgotten Peter Parker, but he hasn’t forgotten them.  #SpiderManBrandNewDay - in theatres July 31.
First game that comes to mind when you see this logo? ⬇️
85.7M
119K
5.25K
10mo ago
sony
First game that comes to mind when you see this logo? ⬇️
"Is This Real?", a short film created by Oscar-nominated cinematographer Lawrence Sher (@lawrencesherdp) and #zachshields, is coming to BRAVIA screens soon. Watch on a Sony True RGB BRAVIA TV for the most immersive viewing experience. Stay tuned for the short film releasing on Jun9 in PDT #SonyBRAVIA #SonyTrueRGB
85.4M
118K
229
2w ago
sony
"Is This Real?", a short film created by Oscar-nominated cinematographer Lawrence Sher (@lawrencesherdp) and #zachshields, is coming to BRAVIA screens soon. Watch on a Sony True RGB BRAVIA TV for the most immersive viewing experience. Stay tuned for the short film releasing on Jun9 in PDT #SonyBRAVIA #SonyTrueRGB
What’s the first anime that comes to mind when you see this logo? ⬇️
82.0M
155K
6.38K
4mo ago
sony
What’s the first anime that comes to mind when you see this logo? ⬇️
What's the first movie that comes to mind when you see this screen? ⬇️
75.8M
140K
2.72K
6mo ago
sony
What's the first movie that comes to mind when you see this screen? ⬇️
We don’t know what the Saja Boys put in this song, but we haven’t stopped playing it 🔂
62.5M
106K
945
11mo ago
sony
We don’t know what the Saja Boys put in this song, but we haven’t stopped playing it 🔂
How many can you guess right? Comment below! ⬇️
58.9M
37.7K
367
7mo ago
sony
How many can you guess right? Comment below! ⬇️
New teaser poster for Spider-Man: Brand New Day. In theatres July 31. 🕷️
58.3M
2.33M
4.45K
2mo ago
sony
New teaser poster for Spider-Man: Brand New Day. In theatres July 31. 🕷️
Captured through the Sony 200–600mm lens, the Infinity Castle opens its doors 🏯🔥 Which Hashira are you fighting alongside? Experience it all in IMAX with Demon Slayer: Kimetsu no Yaiba Infinity Castle movie, now in theaters.
53.3M
41.8K
452
9mo ago
sony
Captured through the Sony 200–600mm lens, the Infinity Castle opens its doors 🏯🔥 Which Hashira are you fighting alongside? Experience it all in IMAX with Demon Slayer: Kimetsu no Yaiba Infinity Castle movie, now in theaters.
This iconic duo teamed up 18 years ago... When did you watch the first season of Breaking Bad? ⬇️
48.6M
370K
1.08K
5mo ago
sony
This iconic duo teamed up 18 years ago... When did you watch the first season of Breaking Bad? ⬇️
Something brand new is coming… #SpiderManDay
48.5M
3.54M
20.3K
10mo ago
sony
Something brand new is coming… #SpiderManDay

Sony (@sony) Instagram Stats & Analytics

Sony (@sony) has 3.79M Instagram followers with a 2.25% engagement rate over the past 12 months. Across 507 posts, Sony received 89.6M total likes and 2.65B impressions, averaging 177K likes per post. This page tracks Sony's performance metrics, top content, and engagement trends — updated daily.

Sony (@sony) Instagram Analytics FAQ

How many Instagram followers does Sony have?+
Sony (@sony) has 3.79M Instagram followers as of June 2026.
What is Sony's Instagram engagement rate?+
Sony's Instagram engagement rate is 2.25% over the last 12 months, based on 507 posts.
How many likes does Sony get on Instagram?+
Sony received 89.6M total likes across 507 posts in the last 12 months, averaging 177K likes per post.
How many Instagram impressions does Sony get?+
Sony's Instagram content generated 2.65B total impressions over the last 12 months.