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followers
3.66M
impressions
3.44B
likes
79.6M
comments
514K
posts
518
engagement
1.89%
emv
$89.3M
Average per post
6.64M
Key Metrics
Impressions
monthly
Distributions
Content
278M
60.6K
1.02K
5mo ago
sony
You can only play one PlayStation game for the rest of your life... which one of these are you choosing? ⬇️
214M
393K
939
7mo ago
sony
I had a MEETING with Kratos 👀
171M
133K
167
11mo ago
sony
If you were a ghost for the day, what would be your first move? 👻 #GhostbustersDay
149M
8.47M
94.1K
2mo ago
sony
A Brand New Day starts now.
Watch the official trailer for #SpiderManBrandNewDay - exclusively in theatres July 31.
141M
5.66M
17.7K
1mo ago
sony
A new look at Spider-Man: Beyond the #SpiderVerse. In theatres 6.18.2027. 🕸️
140M
5.59M
12.0K
1mo ago
sony
New teaser poster for Spider-Man: Brand New Day. In theatres July 31. 🕷️
128M
83.7K
233
9mo ago
sony
We used the Sony 200-600MM lens from the top of the Empire State Building to catch someone asking a very important question…
Season 2 of #TwistedMetal is out now.
128M
94.8K
189
11mo ago
sony
spending the day swinging through the city with Miles
125M
49.5K
86
6mo ago
sony
What’s your favorite Ghost of Yōtei region? ⬇️
107M
44.4K
1.10K
10mo ago
sony
What is your favorite PlayStation game of all time? 🎮
100M
59.7K
343
3mo ago
sony
How quickly can you guess the Sony character by their eyes? Comment below! ⬇️
93.9M
3.76M
7.37K
2w ago
sony
The world has forgotten Peter Parker, but he hasn’t forgotten them.
#SpiderManBrandNewDay - in theatres July 31.
85.7M
119K
5.26K
10mo ago
sony
First game that comes to mind when you see this logo? ⬇️
81.9M
154K
6.33K
4mo ago
sony
What’s the first anime that comes to mind when you see this logo? ⬇️
75.8M
140K
2.73K
5mo ago
sony
What's the first movie that comes to mind when you see this screen? ⬇️
62.5M
106K
945
10mo ago
sony
We don’t know what the Saja Boys put in this song, but we haven’t stopped playing it 🔂
58.9M
37.7K
367
6mo ago
sony
How many can you guess right? Comment below! ⬇️
58.3M
2.33M
4.48K
1mo ago
sony
New teaser poster for Spider-Man: Brand New Day. In theatres July 31. 🕷️
53.3M
41.9K
455
8mo ago
sony
Captured through the Sony 200–600mm lens, the Infinity Castle opens its doors 🏯🔥 Which Hashira are you fighting alongside?
Experience it all in IMAX with Demon Slayer: Kimetsu no Yaiba Infinity Castle movie, now in theaters.
48.5M
3.54M
20.3K
10mo ago
sony
Something brand new is coming… #SpiderManDay
Sony (@sony) Instagram Stats & Analytics
Sony (@sony) has 3.66M Instagram followers with a 1.89% engagement rate over the past 12 months. Across 518 posts, Sony received 79.6M total likes and 2.73B impressions, averaging 154K likes per post. This page tracks Sony's performance metrics, top content, and engagement trends — updated daily.
Sony (@sony) Instagram Analytics FAQ
How many Instagram followers does Sony have?+
Sony (@sony) has 3.66M Instagram followers as of June 2026.
What is Sony's Instagram engagement rate?+
Sony's Instagram engagement rate is 1.89% over the last 12 months, based on 518 posts.
How many likes does Sony get on Instagram?+
Sony received 79.6M total likes across 518 posts in the last 12 months, averaging 154K likes per post.
How many Instagram impressions does Sony get?+
Sony's Instagram content generated 2.73B total impressions over the last 12 months.