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followers
3.55M
impressions
3.16B
likes
60.0M
comments
403K
posts
477
engagement
1.47%
emv
$78.7M
Average per post
6.62M

Key Metrics

Distributions

Top Content

You can only play one PlayStation game for the rest of your life... which one of these are you choosing? ⬇️
278M
60.8K
1.03K
3mo ago
sony
You can only play one PlayStation game for the rest of your life... which one of these are you choosing? ⬇️
I had a MEETING with Kratos 👀
214M
394K
942
6mo ago
sony
I had a MEETING with Kratos 👀
If you were a ghost for the day, what would be your first move? 👻 #GhostbustersDay
171M
133K
167
10mo ago
sony
If you were a ghost for the day, what would be your first move? 👻 #GhostbustersDay
A Brand New Day starts now.

Watch the official trailer for #SpiderManBrandNewDay - exclusively in theatres July 31.
146M
8.22M
93.3K
1mo ago
sony
A Brand New Day starts now. Watch the official trailer for #SpiderManBrandNewDay - exclusively in theatres July 31.
We used the Sony 200-600MM lens from the top of the Empire State Building to catch someone asking a very important question…

Season 2 of #TwistedMetal is out now.
128M
83.8K
234
8mo ago
sony
We used the Sony 200-600MM lens from the top of the Empire State Building to catch someone asking a very important question… Season 2 of #TwistedMetal is out now.
A new look at Spider-Man: Beyond the #SpiderVerse. In theatres 6.18.2027. 🕸️
128M
5.12M
17.0K
1w ago
sony
A new look at Spider-Man: Beyond the #SpiderVerse. In theatres 6.18.2027. 🕸️
spending the day swinging through the city with Miles
128M
94.9K
189
10mo ago
sony
spending the day swinging through the city with Miles
What’s your favorite Ghost of Yōtei region? ⬇️
125M
49.7K
86
5mo ago
sony
What’s your favorite Ghost of Yōtei region? ⬇️
New teaser poster for Spider-Man: Brand New Day. In theatres July 31. 🕷️
125M
4.98M
11.2K
1w ago
sony
New teaser poster for Spider-Man: Brand New Day. In theatres July 31. 🕷️
What is your favorite PlayStation game of all time? 🎮
107M
44.4K
1.11K
9mo ago
sony
What is your favorite PlayStation game of all time? 🎮
How quickly can you guess the Sony character by their eyes? Comment below! ⬇️
100M
59.9K
343
2mo ago
sony
How quickly can you guess the Sony character by their eyes? Comment below! ⬇️
First game that comes to mind when you see this logo? ⬇️
85.7M
119K
5.27K
8mo ago
sony
First game that comes to mind when you see this logo? ⬇️
What’s the first anime that comes to mind when you see this logo? ⬇️
81.8M
148K
6.09K
2mo ago
sony
What’s the first anime that comes to mind when you see this logo? ⬇️
What's the first movie that comes to mind when you see this screen? ⬇️
75.8M
140K
2.74K
4mo ago
sony
What's the first movie that comes to mind when you see this screen? ⬇️
We don’t know what the Saja Boys put in this song, but we haven’t stopped playing it 🔂
62.5M
107K
948
9mo ago
sony
We don’t know what the Saja Boys put in this song, but we haven’t stopped playing it 🔂
How many can you guess right? Comment below! ⬇️
58.9M
37.8K
369
5mo ago
sony
How many can you guess right? Comment below! ⬇️
New teaser poster for Spider-Man: Brand New Day. In theatres July 31. 🕷️
54.4M
2.17M
4.24K
1w ago
sony
New teaser poster for Spider-Man: Brand New Day. In theatres July 31. 🕷️
Captured through the Sony 200–600mm lens, the Infinity Castle opens its doors 🏯🔥 Which Hashira are you fighting alongside?

Experience it all in IMAX with Demon Slayer: Kimetsu no Yaiba Infinity Castle movie, now in theaters.
53.3M
41.9K
456
7mo ago
sony
Captured through the Sony 200–600mm lens, the Infinity Castle opens its doors 🏯🔥 Which Hashira are you fighting alongside? Experience it all in IMAX with Demon Slayer: Kimetsu no Yaiba Infinity Castle movie, now in theaters.
Something brand new is coming… #SpiderManDay
48.4M
3.54M
20.4K
8mo ago
sony
Something brand new is coming… #SpiderManDay
This iconic duo teamed up 18 years ago... When did you watch the first season of Breaking Bad? ⬇️
48.3M
348K
1.01K
3mo ago
sony
This iconic duo teamed up 18 years ago... When did you watch the first season of Breaking Bad? ⬇️

Sony (@sony) Instagram Stats & Analytics

Sony (@sony) has 3.55M Instagram followers with a 1.47% engagement rate over the past 12 months. Across 477 posts, Sony received 60.0M total likes and 2.62B impressions, averaging 126K likes per post. This page tracks Sony's performance metrics, top content, and engagement trends — updated daily.

Sony (@sony) Instagram Analytics FAQ

How many Instagram followers does Sony have?+
Sony (@sony) has 3.55M Instagram followers as of April 2026.
What is Sony's Instagram engagement rate?+
Sony's Instagram engagement rate is 1.47% over the last 12 months, based on 477 posts.
How many likes does Sony get on Instagram?+
Sony received 60.0M total likes across 477 posts in the last 12 months, averaging 126K likes per post.
How many Instagram impressions does Sony get?+
Sony's Instagram content generated 2.62B total impressions over the last 12 months.