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followers
4.04M
impressions
3.64B
likes
120M
comments
634K
posts
522
engagement
3.12%
emv
$104M
Average per post
6.98M
Key Metrics
Impressions
monthly
Distributions
Content
278M
60.3K
1.01K
7mo ago
sony
You can only play one PlayStation game for the rest of your life... which one of these are you choosing? ⬇️
214M
392K
932
9mo ago
sony
I had a MEETING with Kratos 👀
152M
8.68M
94.5K
4mo ago
sony
A Brand New Day starts now.
Watch the official trailer for #SpiderManBrandNewDay - exclusively in theatres July 31.
141M
5.65M
17.6K
3mo ago
sony
A new look at Spider-Man: Beyond the #SpiderVerse. In theatres 6.18.2027. 🕸️
140M
5.59M
12.0K
3mo ago
sony
New teaser poster for Spider-Man: Brand New Day. In theatres July 31. 🕷️
135M
183K
313
2mo ago
sony
"Is This Real?", a short film created by Oscar-nominated cinematographer Lawrence Sher (@lawrencesherdp) and #zachshields, is coming to BRAVIA screens soon.
Watch on a Sony True RGB BRAVIA TV for the most immersive viewing experience. Stay tuned for the short film releasing on Jun9 in PDT #SonyBRAVIA #SonyTrueRGB
128M
83.5K
233
11mo ago
sony
We used the Sony 200-600MM lens from the top of the Empire State Building to catch someone asking a very important question…
Season 2 of #TwistedMetal is out now.
125M
49.3K
84
9mo ago
sony
What’s your favorite Ghost of Yōtei region? ⬇️
118M
7.71M
12.3K
1mo ago
sony
No pressure…
#SpiderManBrandNewDay is in theatres July 31. Get tickets now.
100M
59.4K
343
6mo ago
sony
How quickly can you guess the Sony character by their eyes? Comment below! ⬇️
99.5M
3.98M
7.60K
2mo ago
sony
The world has forgotten Peter Parker, but he hasn’t forgotten them.
#SpiderManBrandNewDay - in theatres July 31.
85.7M
118K
5.22K
12mo ago
sony
First game that comes to mind when you see this logo? ⬇️
82.0M
156K
6.38K
6mo ago
sony
What’s the first anime that comes to mind when you see this logo? ⬇️
75.8M
139K
2.71K
7mo ago
sony
What's the first movie that comes to mind when you see this screen? ⬇️
72.6M
8.78M
45.7K
1mo ago
sony
Who’s got next?
#SpiderManBrandNewDay is in theatres July 31. Get tickets now.
65.4M
680K
494
1mo ago
sony
Just Released: Experience “Is This Real?”, the new short film from Oscar-nominated cinematographer Lawrence Sher (@lawrencesherdp) and Zach Shields. Captured on Sony Cinema Line cameras with intent to be experienced on a Sony True RGB BRAVIA TV, every frame is designed to pull you deeper into the story.
Watch now and tell us your favorite moment in the comments. #SonyTrueRGB #ShotOnSony
58.9M
37.5K
366
8mo ago
sony
How many can you guess right? Comment below! ⬇️
58.4M
2.34M
4.46K
3mo ago
sony
New teaser poster for Spider-Man: Brand New Day. In theatres July 31. 🕷️
53.3M
41.7K
450
10mo ago
sony
Captured through the Sony 200–600mm lens, the Infinity Castle opens its doors 🏯🔥 Which Hashira are you fighting alongside?
Experience it all in IMAX with Demon Slayer: Kimetsu no Yaiba Infinity Castle movie, now in theaters.
48.7M
382K
1.09K
6mo ago
sony
This iconic duo teamed up 18 years ago... When did you watch the first season of Breaking Bad? ⬇️
Sony (@sony) Instagram Stats & Analytics
Sony (@sony) has 4.04M Instagram followers with a 3.12% engagement rate over the past 12 months. Across 522 posts, Sony received 120M total likes and 2.82B impressions, averaging 231K likes per post. This page tracks Sony's performance metrics, top content, and engagement trends — updated daily.
Sony (@sony) Instagram Analytics FAQ
How many Instagram followers does Sony have?+
Sony (@sony) has 4.04M Instagram followers as of August 2026.
What is Sony's Instagram engagement rate?+
Sony's Instagram engagement rate is 3.12% over the last 12 months, based on 522 posts.
How many likes does Sony get on Instagram?+
Sony received 120M total likes across 522 posts in the last 12 months, averaging 231K likes per post.
How many Instagram impressions does Sony get?+
Sony's Instagram content generated 2.82B total impressions over the last 12 months.