instagram analytics
Last Year02/21/25 - 02/21/26
Comparable Performance:
followers
3.36M
impressions
2.39B
likes
32.4M
comments
229K
posts
458
engagement
1.05%
emv
$56.1M
Avg. per post
5.23M

Key Metrics

Distributions

Top Content

You can only play one PlayStation game for the rest of your life... which one of these are you choosing? ⬇️
241M
53.5K
1.01K
1mo ago
sony
You can only play one PlayStation game for the rest of your life... which one of these are you choosing? ⬇️
I had a MEETING with Kratos 👀
213M
372K
894
4mo ago
sony
I had a MEETING with Kratos 👀
If you were a ghost for the day, what would be your first move? 👻 #GhostbustersDay
171M
133K
167
8mo ago
sony
If you were a ghost for the day, what would be your first move? 👻 #GhostbustersDay
We used the Sony 200-600MM lens from the top of the Empire State Building to catch someone asking a very important question… Season 2 of #TwistedMetal is out now.
128M
83.9K
236
6mo ago
sony
We used the Sony 200-600MM lens from the top of the Empire State Building to catch someone asking a very important question… Season 2 of #TwistedMetal is out now.
spending the day swinging through the city with Miles
128M
95.1K
189
8mo ago
sony
spending the day swinging through the city with Miles
What’s your favorite Ghost of Yōtei region? ⬇️
125M
49.8K
86
3mo ago
sony
What’s your favorite Ghost of Yōtei region? ⬇️
What is your favorite PlayStation game of all time? 🎮
107M
44.5K
1.11K
7mo ago
sony
What is your favorite PlayStation game of all time? 🎮
First game that comes to mind when you see this logo? ⬇️
85.7M
119K
5.31K
6mo ago
sony
First game that comes to mind when you see this logo? ⬇️
What's the first movie that comes to mind when you see this screen? ⬇️
75.8M
140K
2.75K
2mo ago
sony
What's the first movie that comes to mind when you see this screen? ⬇️
Spider-Man: Beyond the #SpiderVerse is coming exclusively to theatres June 4, 2027. 🕸️
69.8M
2.79M
17.9K
10mo ago
sony
Spider-Man: Beyond the #SpiderVerse is coming exclusively to theatres June 4, 2027. 🕸️
We don’t know what the Saja Boys put in this song, but we haven’t stopped playing it 🔂
62.5M
107K
953
7mo ago
sony
We don’t know what the Saja Boys put in this song, but we haven’t stopped playing it 🔂
How many can you guess right? Comment below! ⬇️
58.9M
37.8K
374
3mo ago
sony
How many can you guess right? Comment below! ⬇️
Captured through the Sony 200–600mm lens, the Infinity Castle opens its doors 🏯🔥 Which Hashira are you fighting alongside? Experience it all in IMAX with Demon Slayer: Kimetsu no Yaiba Infinity Castle movie, now in theaters.
53.3M
42K
459
5mo ago
sony
Captured through the Sony 200–600mm lens, the Infinity Castle opens its doors 🏯🔥 Which Hashira are you fighting alongside? Experience it all in IMAX with Demon Slayer: Kimetsu no Yaiba Infinity Castle movie, now in theaters.
Something brand new is coming… #SpiderManDay
47.9M
3.51M
20.4K
6mo ago
sony
Something brand new is coming… #SpiderManDay
Watching Spider-Man > attending meetings
42.9M
43.9K
121
9mo ago
sony
Watching Spider-Man > attending meetings
You made it 28 years later… who’s in your crew? ⬇️
42.6M
27K
55
7mo ago
sony
You made it 28 years later… who’s in your crew? ⬇️
What scenes did we miss? ⬇️
41.9M
405K
1.01K
6mo ago
sony
What scenes did we miss? ⬇️
Are you ready? - 7.31.2026
41.7M
3.03M
23.2K
6mo ago
sony
Are you ready? - 7.31.2026
Let’s start from the beginning. The “Spider-Noir” teaser trailer arrives tomorrow.
37.8M
1.51M
3.76K
1w ago
sony
Let’s start from the beginning. The “Spider-Noir” teaser trailer arrives tomorrow.
No more hiding, KPop Demon Hunters is shining! 🎶 🌟
35.9M
83K
2.83K
5mo ago
sony
No more hiding, KPop Demon Hunters is shining! 🎶 🌟

Sony (@sony) Instagram Stats & Analytics

Sony (@sony) has 3.36M Instagram followers with a 1.05% engagement rate over the past 12 months. Across 458 posts, Sony received 32.4M total likes and 2.13B impressions, averaging 71.1K likes per post. This page tracks Sony's performance metrics, top content, and engagement trends — updated daily.

Sony (@sony) Instagram Analytics FAQ

How many Instagram followers does Sony have?+
Sony (@sony) has 3.36M Instagram followers as of February 2026.
What is Sony's Instagram engagement rate?+
Sony's Instagram engagement rate is 1.05% over the last 12 months, based on 458 posts.
How many likes does Sony get on Instagram?+
Sony received 32.4M total likes across 458 posts in the last year, averaging 71.1K likes per post.
How many Instagram impressions does Sony get?+
Sony's Instagram content generated 2.13B total impressions over the last 12 months.