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followers
3.92M
impressions
3.68B
likes
110M
comments
626K
posts
517
engagement
2.72%
emv
$102M
Average per post
7.12M
Key Metrics
Impressions
monthly
Distributions
Content
278M
60.4K
1.01K
6mo ago
sony
You can only play one PlayStation game for the rest of your life... which one of these are you choosing? ⬇️
214M
392K
933
9mo ago
sony
I had a MEETING with Kratos 👀
151M
8.67M
94.5K
3mo ago
sony
A Brand New Day starts now.
Watch the official trailer for #SpiderManBrandNewDay - exclusively in theatres July 31.
141M
5.65M
17.6K
3mo ago
sony
A new look at Spider-Man: Beyond the #SpiderVerse. In theatres 6.18.2027. 🕸️
140M
5.58M
12.0K
3mo ago
sony
New teaser poster for Spider-Man: Brand New Day. In theatres July 31. 🕷️
135M
183K
312
1mo ago
sony
"Is This Real?", a short film created by Oscar-nominated cinematographer Lawrence Sher (@lawrencesherdp) and #zachshields, is coming to BRAVIA screens soon.
Watch on a Sony True RGB BRAVIA TV for the most immersive viewing experience. Stay tuned for the short film releasing on Jun9 in PDT #SonyBRAVIA #SonyTrueRGB
128M
83.5K
233
11mo ago
sony
We used the Sony 200-600MM lens from the top of the Empire State Building to catch someone asking a very important question…
Season 2 of #TwistedMetal is out now.
125M
49.4K
86
8mo ago
sony
What’s your favorite Ghost of Yōtei region? ⬇️
100M
59.5K
343
5mo ago
sony
How quickly can you guess the Sony character by their eyes? Comment below! ⬇️
99.5M
3.98M
7.61K
2mo ago
sony
The world has forgotten Peter Parker, but he hasn’t forgotten them.
#SpiderManBrandNewDay - in theatres July 31.
90.8M
5.85M
9.60K
2w ago
sony
No pressure…
#SpiderManBrandNewDay is in theatres July 31. Get tickets now.
85.7M
118K
5.23K
11mo ago
sony
First game that comes to mind when you see this logo? ⬇️
82.0M
156K
6.39K
5mo ago
sony
What’s the first anime that comes to mind when you see this logo? ⬇️
75.8M
139K
2.71K
6mo ago
sony
What's the first movie that comes to mind when you see this screen? ⬇️
62.5M
106K
937
12mo ago
sony
We don’t know what the Saja Boys put in this song, but we haven’t stopped playing it 🔂
59.1M
6.90M
42.0K
2w ago
sony
Who’s got next?
#SpiderManBrandNewDay is in theatres July 31. Get tickets now.
58.9M
37.6K
366
7mo ago
sony
How many can you guess right? Comment below! ⬇️
58.3M
2.33M
4.44K
3mo ago
sony
New teaser poster for Spider-Man: Brand New Day. In theatres July 31. 🕷️
58.2M
600K
462
1mo ago
sony
Just Released: Experience “Is This Real?”, the new short film from Oscar-nominated cinematographer Lawrence Sher (@lawrencesherdp) and Zach Shields. Captured on Sony Cinema Line cameras with intent to be experienced on a Sony True RGB BRAVIA TV, every frame is designed to pull you deeper into the story.
Watch now and tell us your favorite moment in the comments. #SonyTrueRGB #ShotOnSony
53.3M
41.8K
450
10mo ago
sony
Captured through the Sony 200–600mm lens, the Infinity Castle opens its doors 🏯🔥 Which Hashira are you fighting alongside?
Experience it all in IMAX with Demon Slayer: Kimetsu no Yaiba Infinity Castle movie, now in theaters.
Sony (@sony) Instagram Stats & Analytics
Sony (@sony) has 3.92M Instagram followers with a 2.72% engagement rate over the past 12 months. Across 517 posts, Sony received 110M total likes and 2.87B impressions, averaging 213K likes per post. This page tracks Sony's performance metrics, top content, and engagement trends — updated daily.
Sony (@sony) Instagram Analytics FAQ
How many Instagram followers does Sony have?+
Sony (@sony) has 3.92M Instagram followers as of July 2026.
What is Sony's Instagram engagement rate?+
Sony's Instagram engagement rate is 2.72% over the last 12 months, based on 517 posts.
How many likes does Sony get on Instagram?+
Sony received 110M total likes across 517 posts in the last 12 months, averaging 213K likes per post.
How many Instagram impressions does Sony get?+
Sony's Instagram content generated 2.87B total impressions over the last 12 months.