NewGet @somapersonalcare's full report
instagram analytics
followers
7.04K
impressions
532K
likes
8.42K
comments
3.22K
posts
214
engagement
1.77%
emv
$16.8K
Average per post
2.48K

Key Metrics

Distributions

Top Content

BREAKING NEWS 😉 Australian brand founded by two women who saw things differently and went for it! And the fact you can now grab @somapersonalcare at @bigwaustralia Even better! • Luxury-inspired scents without the luxury price tag • 98% naturally derived ingredients • Body wash, hand wash, scrubs & fragrances • 300,000+ products sold • Australian founded • Australian made Congratulations ladies, what an incredible Australian success story! Back to you in the studio 🎤 #Ad
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3mo ago
somapersonalcare
BREAKING NEWS 😉 Australian brand founded by two women who saw things differently and went for it! And the fact you can now grab @somapersonalcare at @bigwaustralia Even better! • Luxury-inspired scents without the luxury price tag • 98% naturally derived ingredients • Body wash, hand wash, scrubs & fragrances • 300,000+ products sold • Australian founded • Australian made Congratulations ladies, what an incredible Australian success story! Back to you in the studio 🎤 #Ad
One of my fave Australian made & owned beauty brands @somapersonalcare just entered the perfume world and I’m officially obsessed 👀✨ I tried 3 of their new fragrances for the very first time with my tiny honest co-reviewers and these were our raw first impressions: 🌾 Tuberose & Iris: fresh white florals with a really clean, elevated vibe. This one feels very everyday luxe. (Evie’s fave) 🌲 Saffron & Birch: smoky, warm and a little bit bold. Very “main character walking through the airport” energy. (my fave) 🌸 Amber & Jasmine: warm, woody and floral. Smells expensive in the best way and instantly gave “cool mum who has her life together” energy. (Fred’s fave) What I love most is that SOMA somehow manages to feel like true luxury beauty without the luxury price tag. These are only $35 and the 15ml size is actually perfect for mum life & for my car’s centre console, so easy to throw in my handbag or in the pram. Launches online TODAY 👏🏼👏🏼👏🏼 Ad. (Travel perfumes, perfume review, soma personal care fragrances, Australian made perfume, mini fragrance)
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somapersonalcare
One of my fave Australian made & owned beauty brands @somapersonalcare just entered the perfume world and I’m officially obsessed 👀✨ I tried 3 of their new fragrances for the very first time with my tiny honest co-reviewers and these were our raw first impressions: 🌾 Tuberose & Iris: fresh white florals with a really clean, elevated vibe. This one feels very everyday luxe. (Evie’s fave) 🌲 Saffron & Birch: smoky, warm and a little bit bold. Very “main character walking through the airport” energy. (my fave) 🌸 Amber & Jasmine: warm, woody and floral. Smells expensive in the best way and instantly gave “cool mum who has her life together” energy. (Fred’s fave) What I love most is that SOMA somehow manages to feel like true luxury beauty without the luxury price tag. These are only $35 and the 15ml size is actually perfect for mum life & for my car’s centre console, so easy to throw in my handbag or in the pram. Launches online TODAY 👏🏼👏🏼👏🏼 Ad. (Travel perfumes, perfume review, soma personal care fragrances, Australian made perfume, mini fragrance)
You can now find SOMA at @colessupermarkets . Your favourite scents are officially closer than ever. Run, don’t walk. 🖤 #SOMAPersonalCare #ColesAustralia #BodyCareRoutine #LuxuryBodyCare #AustralianBeauty
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You can now find SOMA at @colessupermarkets . Your favourite scents are officially closer than ever. Run, don’t walk. 🖤 #SOMAPersonalCare #ColesAustralia #BodyCareRoutine #LuxuryBodyCare #AustralianBeauty
The ultimate body care routine, and three base fragrances that’ll make ANY scent you layer on top of them smell even better. @somapersonalcare
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2mo ago
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The ultimate body care routine, and three base fragrances that’ll make ANY scent you layer on top of them smell even better. @somapersonalcare
POV: you spot our NEW Hand Washes at BIG W 👀🖤 Now available in your favourite scents, Amber & Jasmine, Almond & Vanille and our new, Tuberose & Iris. #SOMAPersonalCare #BIGWFinds #BathroomAesthetic #LuxuryForLess #AustralianBeauty
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3mo ago
somapersonalcare
POV: you spot our NEW Hand Washes at BIG W 👀🖤 Now available in your favourite scents, Amber & Jasmine, Almond & Vanille and our new, Tuberose & Iris. #SOMAPersonalCare #BIGWFinds #BathroomAesthetic #LuxuryForLess #AustralianBeauty
we love a lil affordable home luxury 🤏🏼 @somapersonalcare - now available at Coles #soma #bodywash #affordablehomefinds #homefragrance #worthit
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2mo ago
somapersonalcare
we love a lil affordable home luxury 🤏🏼 @somapersonalcare - now available at Coles #soma #bodywash #affordablehomefinds #homefragrance #worthit
Giveaway alert! ✨ We’ve come together in a pairing of elevated essentials. @somapersonalcare and @featherandnoise are refreshing your wardrobe and body care routine, with luxury scents that linger and newfound favourites. 3 lucky winners will receive: – SOMA Body Wash – $100 Feather + Noise wardrobe voucher To enter: 🖤 Follow @somapersonalcare + @featherandnoise 🖤 Like this post 🖤 Tag a friend (each tag = additional entry!) Winners will be announced next Tuesday. Open to AU only. Good luck! Noting: This competition is in no way sponsored, endorsed, administrated by, or associated with Instagram.
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Giveaway alert! ✨ We’ve come together in a pairing of elevated essentials. @somapersonalcare and @featherandnoise are refreshing your wardrobe and body care routine, with luxury scents that linger and newfound favourites. 3 lucky winners will receive: – SOMA Body Wash – $100 Feather + Noise wardrobe voucher To enter: 🖤 Follow @somapersonalcare + @featherandnoise 🖤 Like this post 🖤 Tag a friend (each tag = additional entry!) Winners will be announced next Tuesday. Open to AU only. Good luck! Noting: This competition is in no way sponsored, endorsed, administrated by, or associated with Instagram.
Who knew Uniqlo had viral pants? @pamelapaik
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5mo ago
somapersonalcare
Who knew Uniqlo had viral pants? @pamelapaik
One year on since launch and SOMA is now ranged at @colessupermarkets When we saw the opportunity to elevate personal care in grocery, we couldn't ignore it. We created SOMA to bring fragrance-forward, luxury-inspired personal care to the homes of all Australians. ▪ Iconic fragrance-forward scents across hand and body washes. ▪ Luxurious formulas made from 98% natural ingredients. ▪ Minimal, design-led packaging. ▪ Proudly made in Australia, fragrance, formula and bottles. ▪ Now ranging at Coles stores nationally. Because luxury shouldn't be limited to prestige department stores and beauty retailers. It should be accessible. Effortless. Every day. Bring on the next 12 months! Photography @hughdaviesphoto Styling @bridget_wald Creative Led @pamelapaik
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somapersonalcare
One year on since launch and SOMA is now ranged at @colessupermarkets When we saw the opportunity to elevate personal care in grocery, we couldn't ignore it. We created SOMA to bring fragrance-forward, luxury-inspired personal care to the homes of all Australians. ▪ Iconic fragrance-forward scents across hand and body washes. ▪ Luxurious formulas made from 98% natural ingredients. ▪ Minimal, design-led packaging. ▪ Proudly made in Australia, fragrance, formula and bottles. ▪ Now ranging at Coles stores nationally. Because luxury shouldn't be limited to prestige department stores and beauty retailers. It should be accessible. Effortless. Every day. Bring on the next 12 months! Photography @hughdaviesphoto Styling @bridget_wald Creative Led @pamelapaik
POV: You went to grab a SOMA Hand Wash and everyone else had the same idea. 🖤 The response has been unreal. Thank you for selling out stores across the country. #SOMAPersonalCare #HandWash #SoldOut #ViralFinds #AustralianBrand
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somapersonalcare
POV: You went to grab a SOMA Hand Wash and everyone else had the same idea. 🖤 The response has been unreal. Thank you for selling out stores across the country. #SOMAPersonalCare #HandWash #SoldOut #ViralFinds #AustralianBrand
New shelves. New location. Same SOMA favourites. 🤍 Keep your eyes peeled… we’ll be sharing more very soon. #SOMAPersonalCare #ComingSoon #RetailLaunch #SOMA #LuxuryForLess
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3mo ago
somapersonalcare
New shelves. New location. Same SOMA favourites. 🤍 Keep your eyes peeled… we’ll be sharing more very soon. #SOMAPersonalCare #ComingSoon #RetailLaunch #SOMA #LuxuryForLess
The story behind our Eau De Parfums 🖤 Luxury inspired scents, made for every day. Thank you for being part of the journey and showing our fragrances so much love. #soma #affordableluxury #finefragrance #luxury #affordableluxury
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somapersonalcare
The story behind our Eau De Parfums 🖤 Luxury inspired scents, made for every day. Thank you for being part of the journey and showing our fragrances so much love. #soma #affordableluxury #finefragrance #luxury #affordableluxury
@somapersonalcare now available in @colessupermarkets
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2mo ago
somapersonalcare
@somapersonalcare now available in @colessupermarkets
Your shower routine just got even better. The Body Wash you know and love is now available in three new scents: Bergamot & Yuzu, Tuberose & Iris, and Rose & Oud. Joining our existing favourites, Amber & Jasmine and Almond & Vanille, the collection is now bigger, better, and dressed in brand new packaging. 🖤 #AustralianBeauty #grocery #luxuryforless #bodywash #somapersonalcare
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4mo ago
somapersonalcare
Your shower routine just got even better. The Body Wash you know and love is now available in three new scents: Bergamot & Yuzu, Tuberose & Iris, and Rose & Oud. Joining our existing favourites, Amber & Jasmine and Almond & Vanille, the collection is now bigger, better, and dressed in brand new packaging. 🖤 #AustralianBeauty #grocery #luxuryforless #bodywash #somapersonalcare
You asked. We listened. 👀 Something for your sink is coming soon. #luxuryforless #somapersonalcare #comingsoon #newarrival #guesswhat
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3mo ago
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You asked. We listened. 👀 Something for your sink is coming soon. #luxuryforless #somapersonalcare #comingsoon #newarrival #guesswhat
We’ve got some exciting things in the works behind the scenes… so we’re taking a moment to look back 🖤 Still not over the fact that @chloejackson.cj created a video about SOMA before we’d even launched. Forever grateful for Chloe and every single person who’s been part of this journey so far!!! #SOMABody #BehindTheScenes #BrandJourney #StartUpLife #BeautyBrand #AustralianBeauty #ContentCreator #GratefulAlways #CommunityOverEverything #SupportSmallBusiness
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somapersonalcare
We’ve got some exciting things in the works behind the scenes… so we’re taking a moment to look back 🖤 Still not over the fact that @chloejackson.cj created a video about SOMA before we’d even launched. Forever grateful for Chloe and every single person who’s been part of this journey so far!!! #SOMABody #BehindTheScenes #BrandJourney #StartUpLife #BeautyBrand #AustralianBeauty #ContentCreator #GratefulAlways #CommunityOverEverything #SupportSmallBusiness
At Home With Georgie 🖤 Episode 1 A look inside our Co-Founder’s home and how she styles SOMA throughout her space. Available at @woolworths_au @bigwaustralia #luxuryforless #interiorstyling #stylingspaces #somapersonalcare #luxe
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3mo ago
somapersonalcare
At Home With Georgie 🖤 Episode 1 A look inside our Co-Founder’s home and how she styles SOMA throughout her space. Available at @woolworths_au @bigwaustralia #luxuryforless #interiorstyling #stylingspaces #somapersonalcare #luxe
Sip & Sniff with SOMA. Last night celebrating our world of EDPs with an intimate event @kikis_underground. Our scents bring elevated sensorial experiences to everyday moments.
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somapersonalcare
Sip & Sniff with SOMA. Last night celebrating our world of EDPs with an intimate event @kikis_underground. Our scents bring elevated sensorial experiences to everyday moments.
Spotted SOMA somewhere unexpected? 👀 Let’s just say finding your favourites is about to get a whole lot easier. Stay tuned. 🖤 #SOMAPersonalCare #BodyWash #HandWash #LuxuryBodyCare #AustralianBeauty
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2mo ago
somapersonalcare
Spotted SOMA somewhere unexpected? 👀 Let’s just say finding your favourites is about to get a whole lot easier. Stay tuned. 🖤 #SOMAPersonalCare #BodyWash #HandWash #LuxuryBodyCare #AustralianBeauty
Meet Our New Line-Up You've never smelt anything like this in your local supermarket. Our iconic Amber & Jasmine and Almond & Vanille are back, and better than ever. And joining our body wash collection... NEW Tuberose & Iris NEW Bergamot & Yuzu NEW Rose & Oud Five luxurious fragrances. One elevated everyday ritual. Shop the range now at Woolworths, BIG W, or online at somapersonalcare.com.
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4mo ago
somapersonalcare
Meet Our New Line-Up You've never smelt anything like this in your local supermarket. Our iconic Amber & Jasmine and Almond & Vanille are back, and better than ever. And joining our body wash collection... NEW Tuberose & Iris NEW Bergamot & Yuzu NEW Rose & Oud Five luxurious fragrances. One elevated everyday ritual. Shop the range now at Woolworths, BIG W, or online at somapersonalcare.com.

SOMA (@somapersonalcare) Instagram Stats & Analytics

SOMA (@somapersonalcare) has 7.04K Instagram followers with a 1.77% engagement rate over the past 12 months. Across 214 posts, SOMA received 8.42K total likes and 532K impressions, averaging 39.4 likes per post. This page tracks SOMA's performance metrics, top content, and engagement trends — updated daily. To benchmark @somapersonalcare against other accounts, use Socialpruf's Instagram competitor analysis tool.

SOMA (@somapersonalcare) Instagram Analytics FAQ

How many Instagram followers does SOMA have?+
SOMA (@somapersonalcare) has 7.04K Instagram followers as of November 2026.
What is SOMA's Instagram engagement rate?+
SOMA's Instagram engagement rate is 1.77% over the last 12 months, based on 214 posts.
How many likes does SOMA get on Instagram?+
SOMA received 8.42K total likes across 214 posts in the last 12 months, averaging 39.4 likes per post.
How many Instagram impressions does SOMA get?+
SOMA's Instagram content generated 532K total impressions over the last 12 months.
Can I compare SOMA with other Instagram accounts?+
Yes. Add @somapersonalcare to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.