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followers
189K
impressions
55.7M
likes
2.11M
comments
71.1K
posts
908
engagement
3.75%
emv
$1.73M
Average per post
61.4K

Key Metrics

Distributions

Top Content

Guys… I can’t believe I get to say this, but I’m officially a driver at @rcrracing for the Oreilly’s Series. This is a part time deal (3 races a year right now) but hopefully it grows into something bigger. They called me and basically said we want to make you a better driver and give you an opportunity to grow in this sport…. To which I said HELL YEAH BROTHER. My sponsorship parter is @tommys_express Car Wash for the duration of my two year contract. I’m so jacked, feel so lucky. Cannot wait to work with this incredible team! Be like Biff!!!
4.11M
164K
5.59K
1mo ago
rcrracing
Guys… I can’t believe I get to say this, but I’m officially a driver at @rcrracing for the Oreilly’s Series. This is a part time deal (3 races a year right now) but hopefully it grows into something bigger. They called me and basically said we want to make you a better driver and give you an opportunity to grow in this sport…. To which I said HELL YEAH BROTHER. My sponsorship parter is @tommys_express Car Wash for the duration of my two year contract. I’m so jacked, feel so lucky. Cannot wait to work with this incredible team! Be like Biff!!!
oops my hand slipped
1.77M
51.5K
380
8mo ago
rcrracing
oops my hand slipped
Remembering Dale Earnhardt on what would have been his 74th birthday.
1.39M
38.0K
1.61K
11mo ago
rcrracing
Remembering Dale Earnhardt on what would have been his 74th birthday.
Sometimes the boss man meets a fan and hosts his own meet & greet!
1.34M
15.3K
97
10mo ago
rcrracing
Sometimes the boss man meets a fan and hosts his own meet & greet!
Spending time with @rcrracing was an unforgettable experience. I got to interview Richard Childress himself, the man who built the foundation for legends like Dale Earnhardt. Talking with his grandson @austindillon3 and the star drivers at RCR gave me a whole new appreciation for the sport. I even got to wave the pit sign during the race — something I’ll never forget. I grew up a fan of @nascar , but now I’m a true fanatic. Grateful for this experience and for everyone who made it happen. 🏁
1.02M
hidden
447
6mo ago
rcrracing
Spending time with @rcrracing was an unforgettable experience. I got to interview Richard Childress himself, the man who built the foundation for legends like Dale Earnhardt. Talking with his grandson @austindillon3 and the star drivers at RCR gave me a whole new appreciation for the sport. I even got to wave the pit sign during the race — something I’ll never forget. I grew up a fan of @nascar , but now I’m a true fanatic. Grateful for this experience and for everyone who made it happen. 🏁
If you’re receiving this reel, it’s a true honor.
955K
14.2K
121
1mo ago
rcrracing
If you’re receiving this reel, it’s a true honor.
NEWS: He’ll be ripping around The Rock like a bald eagle! @cleetusmcfarland will make his @nascaroreillyap Series debut at @racetherock1965.
930K
37.2K
591
1mo ago
rcrracing
NEWS: He’ll be ripping around The Rock like a bald eagle! @cleetusmcfarland will make his @nascaroreillyap Series debut at @racetherock1965.
Daytona is a destination and a journey. Follow along with @rcrracing's Austin Hill and Jesse Love during this past weekend at the season opener.
818K
16.4K
31
2mo ago
rcrracing
Daytona is a destination and a journey. Follow along with @rcrracing's Austin Hill and Jesse Love during this past weekend at the season opener.
Let’s go!!!! Practice and qualifying today @tommys_express
771K
30.9K
774
2w ago
rcrracing
Let’s go!!!! Practice and qualifying today @tommys_express
“They can complain as much as they like, but it’s happening.“- Cleetus McFarland
732K
26.2K
1.29K
3w ago
rcrracing
“They can complain as much as they like, but it’s happening.“- Cleetus McFarland
Now THAT’S a neat gift 👌🏻 Danny Lawrence - former engine builder for Dale Sr and legend of @rcrracing - joined us for the DJD today. He presented @DaleJr with possibly the only white helmet Sr ever wore… and quickly threw out after 10 minutes 😂 Danny mentions that Dale Sr had a close relationship with Bill Simpson, who asked Dale to wear one of his white helmets to help boost sales. Let’s just say The Intimidator did not want to be the Man in White!
709K
32.4K
131
2mo ago
rcrracing
Now THAT’S a neat gift 👌🏻 Danny Lawrence - former engine builder for Dale Sr and legend of @rcrracing - joined us for the DJD today. He presented @DaleJr with possibly the only white helmet Sr ever wore… and quickly threw out after 10 minutes 😂 Danny mentions that Dale Sr had a close relationship with Bill Simpson, who asked Dale to wear one of his white helmets to help boost sales. Let’s just say The Intimidator did not want to be the Man in White!
Let 'er rip tater chip
703K
28.1K
374
1mo ago
rcrracing
Let 'er rip tater chip
HUGE news for Cleetus McFarland as he signs a two-year deal with Richard Childress Racing. He tells Kevin Harvick all about it.
694K
35.6K
465
1mo ago
rcrracing
HUGE news for Cleetus McFarland as he signs a two-year deal with Richard Childress Racing. He tells Kevin Harvick all about it.
TRAILER TOURRRR
684K
28.3K
180
8mo ago
rcrracing
TRAILER TOURRRR
Watch out, Cleetus! Cleetus McFarland narrowly avoids a bad hit as Blake Lothian spins around to bring out the caution.
635K
26.7K
399
2w ago
rcrracing
Watch out, Cleetus! Cleetus McFarland narrowly avoids a bad hit as Blake Lothian spins around to bring out the caution.
We’re back! The @tommys_express 33 will be flying like an Eagle on May 30th! @rcrracing
587K
25.5K
540
2d ago
rcrracing
We’re back! The @tommys_express 33 will be flying like an Eagle on May 30th! @rcrracing
Cleetus McFarland is headed to RCR. 🦅🇺🇸 He joined The Dale Jr Download to announce his new deal with RCR which includes running a NOAPS car at Rockingham next month!
523K
30.6K
453
1mo ago
rcrracing
Cleetus McFarland is headed to RCR. 🦅🇺🇸 He joined The Dale Jr Download to announce his new deal with RCR which includes running a NOAPS car at Rockingham next month!
Almost ready for The Rock 🪨
521K
23.5K
479
3w ago
rcrracing
Almost ready for The Rock 🪨
This moment between @jesselovejr and his Dad is the best thing you’ll see today.
520K
29.2K
437
5mo ago
rcrracing
This moment between @jesselovejr and his Dad is the best thing you’ll see today.
Ripped around the Rock like a bald eagle 🦅 🇺🇸
494K
19.8K
619
1mo ago
rcrracing
Ripped around the Rock like a bald eagle 🦅 🇺🇸

Richard Childress Racing (@rcrracing) Instagram Stats & Analytics

Richard Childress Racing (@rcrracing) has 189K Instagram followers with a 3.75% engagement rate over the past 12 months. Across 908 posts, Richard Childress Racing received 2.11M total likes and 26.8M impressions, averaging 2.32K likes per post. This page tracks Richard Childress Racing's performance metrics, top content, and engagement trends — updated daily.

Richard Childress Racing (@rcrracing) Instagram Analytics FAQ

How many Instagram followers does Richard Childress Racing have?+
Richard Childress Racing (@rcrracing) has 189K Instagram followers as of April 2026.
What is Richard Childress Racing's Instagram engagement rate?+
Richard Childress Racing's Instagram engagement rate is 3.75% over the last 12 months, based on 908 posts.
How many likes does Richard Childress Racing get on Instagram?+
Richard Childress Racing received 2.11M total likes across 908 posts in the last 12 months, averaging 2.32K likes per post.
How many Instagram impressions does Richard Childress Racing get?+
Richard Childress Racing's Instagram content generated 26.8M total impressions over the last 12 months.