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followers
218K
impressions
564K
likes
18.6K
comments
315
posts
106
engagement
1.13%
emv
$16.3K
Average per post
5.32K

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The Merino Wool Dress Shirt can be your all-natural, four-season, easy-care replacement for non-irons. Chris Callis @chriscallis our Head of Design, breaks it down. 

#propercloth #menswear #redamerinowool
23.5K
311
27
2mo ago
propercloth
The Merino Wool Dress Shirt can be your all-natural, four-season, easy-care replacement for non-irons. Chris Callis @chriscallis our Head of Design, breaks it down. #propercloth #menswear #redamerinowool
Something new is on the horizon.

Arrives tomorrow.

#propercloth
16.0K
151
5
5mo ago
propercloth
Something new is on the horizon. Arrives tomorrow. #propercloth
Days are gettin’ warmer...

LISBOA: Part I of our new Spring/Summer ‘25 collection.

Now available online and in-store.

#propercloth #lisboa2025
15.3K
199
7
11mo ago
propercloth
Days are gettin’ warmer... LISBOA: Part I of our new Spring/Summer ‘25 collection. Now available online and in-store. #propercloth #lisboa2025
Presenting LISBOA: Part I of our new Spring/Summer ‘25 collection.

In the fickle weather of spring, layers of light fabrics, pops of color and pattern, and steadfast versatility come to life against the backdrop of beautiful Portugal.

Now available online and in-store.

#propercloth #lisboa2025
12.4K
496
8
12mo ago
propercloth
Presenting LISBOA: Part I of our new Spring/Summer ‘25 collection. In the fickle weather of spring, layers of light fabrics, pops of color and pattern, and steadfast versatility come to life against the backdrop of beautiful Portugal. Now available online and in-store. #propercloth #lisboa2025
The Spring ‘26 Style Guide.

A measured introduction to lighter days.
Now available in-store and online. Link in bio.
12.3K
79
2
1mo ago
propercloth
The Spring ‘26 Style Guide. A measured introduction to lighter days. Now available in-store and online. Link in bio.
Earth’s textures. Tailoring’s traditions. The Fall 2025 Collection explores rich materials and warm layers for the chilly season. 

Discover the campaign — link in bio.

#propercloth #fall2025collection #menswear
12.3K
123
1
6mo ago
propercloth
Earth’s textures. Tailoring’s traditions. The Fall 2025 Collection explores rich materials and warm layers for the chilly season. Discover the campaign — link in bio. #propercloth #fall2025collection #menswear
SOUTH BEACH —
A new lookbook that reflects the bright sizzle and laidback allure of Miami at the height of summer.

Now available online and in-store — link in bio.

#propercloth #southbeach2025 #lookbook
12.0K
147
2
10mo ago
propercloth
SOUTH BEACH — A new lookbook that reflects the bright sizzle and laidback allure of Miami at the height of summer. Now available online and in-store — link in bio. #propercloth #southbeach2025 #lookbook
A COSTA: Part 2 of our new Spring/Summer ‘25 collection.

The earthy tones of the Portuguese seaside, coaxed softly into sartorial details—effortlessly elevated for days in the sun.

Now available online and in-store — link in bio.

#propercloth #acosta2025
11.7K
121
3
11mo ago
propercloth
A COSTA: Part 2 of our new Spring/Summer ‘25 collection. The earthy tones of the Portuguese seaside, coaxed softly into sartorial details—effortlessly elevated for days in the sun. Now available online and in-store — link in bio. #propercloth #acosta2025
The Holiday Style Guide

A study in comfort and craftsmanship, designed for the gatherings, pauses, and small moments that shape the holidays.

Available online and in-store — link in bio.

#propercloth #menswear #holidayguide
11.5K
459
9
4mo ago
propercloth
The Holiday Style Guide A study in comfort and craftsmanship, designed for the gatherings, pauses, and small moments that shape the holidays. Available online and in-store — link in bio. #propercloth #menswear #holidayguide
LISBOA: Part I of our new Spring/Summer ‘25 collection.

- Double Breasted VBC Light Grey Fresco Allen Suit
- Stanton 120s Light Blue Wide Stripe
- Navy Linen Blend Tie

Now available online and in-store.

#propercloth #lisboa2025
11.4K
455
0
11mo ago
propercloth
LISBOA: Part I of our new Spring/Summer ‘25 collection. - Double Breasted VBC Light Grey Fresco Allen Suit - Stanton 120s Light Blue Wide Stripe - Navy Linen Blend Tie Now available online and in-store. #propercloth #lisboa2025
LISBOA: Part I of our new Spring/Summer ‘25 collection.

Featuring:
- Loro Piana Fabric Faded Blue S150s Hopsack Hudson Jacket
- Sutton 120s Blue and Yellow Check
- Positano Beige Cotton and Linen Canvas
- Chestnut Suede Belt

Now available online and in-store.

#propercloth #lisboa2025
10.8K
434
7
11mo ago
propercloth
LISBOA: Part I of our new Spring/Summer ‘25 collection. Featuring: - Loro Piana Fabric Faded Blue S150s Hopsack Hudson Jacket - Sutton 120s Blue and Yellow Check - Positano Beige Cotton and Linen Canvas - Chestnut Suede Belt Now available online and in-store. #propercloth #lisboa2025
Coastal ease. 

#propercloth
10.8K
153
3
1w ago
propercloth
Coastal ease. #propercloth
LISBOA: Part I of our new Spring/Summer ‘25 collection.

Featuring:
- Drago Faded Blue Pinstripe S130s Tropical Wool Suit
- White Wrinkle-Resistant 100s Broadcloth
- Navy Silk Grenadine Tie

Now available online and in-store.

#propercloth #lisboa2025
10.6K
425
11
11mo ago
propercloth
LISBOA: Part I of our new Spring/Summer ‘25 collection. Featuring: - Drago Faded Blue Pinstripe S130s Tropical Wool Suit - White Wrinkle-Resistant 100s Broadcloth - Navy Silk Grenadine Tie Now available online and in-store. #propercloth #lisboa2025
The Fall ‘25 Style Guide is here.

14 new looks for a new season.

Dressing up these days doesn’t necessarily have to lean formal. Using texture and color for both cohesion and contrast, you can look put-together without ever having to put on a tie.

Explore the guide and shop all the pieces at the link in bio.

#propercloth #fallstyleguide #menswear
10.2K
408
4
7mo ago
propercloth
The Fall ‘25 Style Guide is here. 14 new looks for a new season. Dressing up these days doesn’t necessarily have to lean formal. Using texture and color for both cohesion and contrast, you can look put-together without ever having to put on a tie. Explore the guide and shop all the pieces at the link in bio. #propercloth #fallstyleguide #menswear
Earth’s textures. Tailoring’s traditions. The Fall 2025 Collection explores rich materials and warm layers for the chilly season. 

Discover the campaign — link in bio.

#propercloth #fall2025collection #menswear
9.60K
384
4
6mo ago
propercloth
Earth’s textures. Tailoring’s traditions. The Fall 2025 Collection explores rich materials and warm layers for the chilly season. Discover the campaign — link in bio. #propercloth #fall2025collection #menswear
LISBOA: Part I of our new Spring/Summer ‘25 collection.

Featuring:
- Beige Glen Plaid Wool and Linen Stretch Bedford Suit
- Blue Indigo Chambray Roma Cutaway
- Cognac Leather Embroidered Western Belt

Now available online and in-store.

#propercloth #lisboa2025
9.32K
373
2
11mo ago
propercloth
LISBOA: Part I of our new Spring/Summer ‘25 collection. Featuring: - Beige Glen Plaid Wool and Linen Stretch Bedford Suit - Blue Indigo Chambray Roma Cutaway - Cognac Leather Embroidered Western Belt Now available online and in-store. #propercloth #lisboa2025
Just in time for the heat wave — The Summer ‘25 Style Guide is here.

Explore 14 new looks that embody easy, lighthearted style and maximize cool comfort in the dog days of summer.

Shop all the pieces at the link in bio.

#propercloth #summerstyleguide
9.18K
56
0
9mo ago
propercloth
Just in time for the heat wave — The Summer ‘25 Style Guide is here. Explore 14 new looks that embody easy, lighthearted style and maximize cool comfort in the dog days of summer. Shop all the pieces at the link in bio. #propercloth #summerstyleguide
SOUTH BEACH —
A new lookbook that reflects the bright sizzle and laidback allure of Miami at the height of summer.

Featuring:
- Ivory Irish Linen Bedford Suit
- Thomas Mason Navy Giro Inglese Dress Shirt

Now available online and in-store — link in bio.

#propercloth #southbeach2025 #lookbook
9.07K
363
7
9mo ago
propercloth
SOUTH BEACH — A new lookbook that reflects the bright sizzle and laidback allure of Miami at the height of summer. Featuring: - Ivory Irish Linen Bedford Suit - Thomas Mason Navy Giro Inglese Dress Shirt Now available online and in-store — link in bio. #propercloth #southbeach2025 #lookbook
A COSTA: Part 2 of our new Spring/Summer ‘25 collection.

Featuring:
- Beige Linen and Lyocell Hopsack Bedford Jacket
- Reda Mocha Merino Wool Shirt
- Natural Irish Linen Dress Pant

Now available online and in-store — link in bio.

#propercloth #acosta2025
8.45K
338
1
11mo ago
propercloth
A COSTA: Part 2 of our new Spring/Summer ‘25 collection. Featuring: - Beige Linen and Lyocell Hopsack Bedford Jacket - Reda Mocha Merino Wool Shirt - Natural Irish Linen Dress Pant Now available online and in-store — link in bio. #propercloth #acosta2025
The Winter 2025 Collection.

Understated and refined for colder days.

#propercloth #menswear
8.10K
324
8
4mo ago
propercloth
The Winter 2025 Collection. Understated and refined for colder days. #propercloth #menswear

Proper Cloth (@propercloth) Instagram Stats & Analytics

Proper Cloth (@propercloth) has 218K Instagram followers with a 1.13% engagement rate over the past 12 months. Across 106 posts, Proper Cloth received 18.6K total likes and 136K impressions, averaging 176 likes per post. This page tracks Proper Cloth's performance metrics, top content, and engagement trends — updated daily.

Proper Cloth (@propercloth) Instagram Analytics FAQ

How many Instagram followers does Proper Cloth have?+
Proper Cloth (@propercloth) has 218K Instagram followers as of April 2026.
What is Proper Cloth's Instagram engagement rate?+
Proper Cloth's Instagram engagement rate is 1.13% over the last 12 months, based on 106 posts.
How many likes does Proper Cloth get on Instagram?+
Proper Cloth received 18.6K total likes across 106 posts in the last 12 months, averaging 176 likes per post.
How many Instagram impressions does Proper Cloth get?+
Proper Cloth's Instagram content generated 136K total impressions over the last 12 months.