NewGet @propercloth's full report
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followers
250K
impressions
601K
likes
18.1K
comments
412
posts
88
engagement
1.16%
emv
$17.1K
Average per post
6.83K

Key Metrics

Distributions

Top Content

The Merino Wool Dress Shirt can be your all-natural, four-season, easy-care replacement for non-irons. Chris Callis @chriscallis our Head of Design, breaks it down. #propercloth #menswear #redamerinowool
30.7K
378
27
9mo ago
propercloth
The Merino Wool Dress Shirt can be your all-natural, four-season, easy-care replacement for non-irons. Chris Callis @chriscallis our Head of Design, breaks it down. #propercloth #menswear #redamerinowool
Desert Form. The rhythm of the landscape. #propercloth #menswear #summercollectıon
23.6K
273
7
5mo ago
propercloth
Desert Form. The rhythm of the landscape. #propercloth #menswear #summercollectıon
Coastal ease. #propercloth
18.6K
218
6
7mo ago
propercloth
Coastal ease. #propercloth
The Fall ‘26 Lookbook The gravity of heritage craft. A window into the fall collection, styled for the life it’s made for. Shop the lookbook via the link in bio. #propercloth #menswear #falllookbook
17.2K
271
7
2mo ago
propercloth
The Fall ‘26 Lookbook The gravity of heritage craft. A window into the fall collection, styled for the life it’s made for. Shop the lookbook via the link in bio. #propercloth #menswear #falllookbook
The Fall ‘26 Lookbook The gravity of heritage craft. A window into the fall collection, styled for the life it’s made for. Shop the lookbook via the link in bio. #propercloth #menswear #falllookbook
16.0K
640
17
2mo ago
propercloth
The Fall ‘26 Lookbook The gravity of heritage craft. A window into the fall collection, styled for the life it’s made for. Shop the lookbook via the link in bio. #propercloth #menswear #falllookbook
The Spring ‘26 Style Guide. A measured introduction to lighter days. Now available in-store and online. Link in bio.
15.7K
95
2
8mo ago
propercloth
The Spring ‘26 Style Guide. A measured introduction to lighter days. Now available in-store and online. Link in bio.
The Summer ‘26 Collection - Desert Form The flow of time, shaping the earth. Softening edges, tones, and perspectives. Now available online. Link in bio. #propercloth #menswear #desertform
14.6K
111
6
5mo ago
propercloth
The Summer ‘26 Collection - Desert Form The flow of time, shaping the earth. Softening edges, tones, and perspectives. Now available online. Link in bio. #propercloth #menswear #desertform
Summer 2026 Style Guide | Summer Formal - Ivory Matka Silk Dinner Jacket - Non-Iron Supima White Royal Oxford Covered Placket Tuxedo Shirt - Black Grosgrain Black Tie - Mayfair Black Wool Tuxedo Pant Shop the style guide via the link in bio. #propercloth #styleguide #menswear
14.2K
566
12
6mo ago
propercloth
Summer 2026 Style Guide | Summer Formal - Ivory Matka Silk Dinner Jacket - Non-Iron Supima White Royal Oxford Covered Placket Tuxedo Shirt - Black Grosgrain Black Tie - Mayfair Black Wool Tuxedo Pant Shop the style guide via the link in bio. #propercloth #styleguide #menswear
A slower kind of Sunday. #propercloth
14.0K
92
0
7mo ago
propercloth
A slower kind of Sunday. #propercloth
The Spring ‘26 Collection - Pacific Tempo The lingering warmth of a golden hour, felt throughout the day. Now available online and in-store — link in bio. #propercloth #menswear
12.6K
123
7
7mo ago
propercloth
The Spring ‘26 Collection - Pacific Tempo The lingering warmth of a golden hour, felt throughout the day. Now available online and in-store — link in bio. #propercloth #menswear
E Terra: The Fall ‘26 Campaign Belonging to the earth. Shaped by what endures. Explore the campaign via the link in bio. #propercloth #eterra #fallcampaign
12.4K
83
4
1mo ago
propercloth
E Terra: The Fall ‘26 Campaign Belonging to the earth. Shaped by what endures. Explore the campaign via the link in bio. #propercloth #eterra #fallcampaign
New York: The Winter ’26 Campaign The city has a rhythm all its own. Getting dressed is part of it. Explore the campaign via the link in bio. #propercloth #menswear #wintercampaign
12.3K
188
5
6d ago
propercloth
New York: The Winter ’26 Campaign The city has a rhythm all its own. Getting dressed is part of it. Explore the campaign via the link in bio. #propercloth #menswear #wintercampaign
The Holiday Style Guide A study in comfort and craftsmanship, designed for the gatherings, pauses, and small moments that shape the holidays. Available online and in-store — link in bio. #propercloth #menswear #holidayguide
11.7K
469
10
11mo ago
propercloth
The Holiday Style Guide A study in comfort and craftsmanship, designed for the gatherings, pauses, and small moments that shape the holidays. Available online and in-store — link in bio. #propercloth #menswear #holidayguide
New York: The Winter ’26 Campaign Soft tailoring and winter warmth, made to measure and made to last. The city where our story began. Explore the campaign via the link in bio. #propercloth #menswear #wintercampaign
11.3K
453
4
1w ago
propercloth
New York: The Winter ’26 Campaign Soft tailoring and winter warmth, made to measure and made to last. The city where our story began. Explore the campaign via the link in bio. #propercloth #menswear #wintercampaign
The Summer ‘26 Style Guide. A lighter way to dress for the season. Now available in-store and online. Link in bio. #propercloth #summerstyleguide #menswear
9.68K
387
8
6mo ago
propercloth
The Summer ‘26 Style Guide. A lighter way to dress for the season. Now available in-store and online. Link in bio. #propercloth #summerstyleguide #menswear
Tailoring grounded in utility. Featuring: - Taupe Herringbone Italian Wool Flannel Bedford Jacket - Stanton 120s White Broadcloth - Cody Stretch Vintage Straight Jean in Stonewash Japanese Denim #propercloth #menswear #fallcampaign
8.91K
84
0
1mo ago
propercloth
Tailoring grounded in utility. Featuring: - Taupe Herringbone Italian Wool Flannel Bedford Jacket - Stanton 120s White Broadcloth - Cody Stretch Vintage Straight Jean in Stonewash Japanese Denim #propercloth #menswear #fallcampaign
The Winter 2025 Collection. Understated and refined for colder days. #propercloth #menswear
8.68K
347
8
12mo ago
propercloth
The Winter 2025 Collection. Understated and refined for colder days. #propercloth #menswear
A wardrobe shaped by landscape, light, and material. Featuring: - Taupe Scottish Cashmere Long Sleeve Knit Polo - Angelico Beige Glen Plaid Italian Wool Flannel - Cody Stretch Vintage Straight Jean in Cream Japanese Denim - Taupe Italian Merino and Cashmere Refined Scarf #propercloth #eterra #fallcampaign
8.65K
139
1
1mo ago
propercloth
A wardrobe shaped by landscape, light, and material. Featuring: - Taupe Scottish Cashmere Long Sleeve Knit Polo - Angelico Beige Glen Plaid Italian Wool Flannel - Cody Stretch Vintage Straight Jean in Cream Japanese Denim - Taupe Italian Merino and Cashmere Refined Scarf #propercloth #eterra #fallcampaign
The Fall ‘26 Style Guide | Look 06 Featuring: - The Washed Italian Denim Western Shirt - Abraham Moon Brown Red and Red Glen Check Shetland Tweed - Dean Stretch Vintage Straight Jean in Light Wash Japanese Denim - Italian Brown Embossed Alligator Narrow Belt - Brown Border Print Wool Cotton Double Face Pocket Square #propercloth #mensstyling #styleguide
8.53K
341
6
2w ago
propercloth
The Fall ‘26 Style Guide | Look 06 Featuring: - The Washed Italian Denim Western Shirt - Abraham Moon Brown Red and Red Glen Check Shetland Tweed - Dean Stretch Vintage Straight Jean in Light Wash Japanese Denim - Italian Brown Embossed Alligator Narrow Belt - Brown Border Print Wool Cotton Double Face Pocket Square #propercloth #mensstyling #styleguide
Comfort with character. Featuring: - Navy Melange Italian Brushed Alpaca V-Neck Sweater - Albiate Washed Slate Denim Dress Shirt - Cody Stretch Vintage Straight Jean in Rinse Japanese Denim - Italian Black Lizard Narrow Belt #propercloth #mensstyling #falllookbook
8.05K
322
2
2mo ago
propercloth
Comfort with character. Featuring: - Navy Melange Italian Brushed Alpaca V-Neck Sweater - Albiate Washed Slate Denim Dress Shirt - Cody Stretch Vintage Straight Jean in Rinse Japanese Denim - Italian Black Lizard Narrow Belt #propercloth #mensstyling #falllookbook

Proper Cloth (@propercloth) Instagram Stats & Analytics

Proper Cloth (@propercloth) has 250K Instagram followers with a 1.16% engagement rate over the past 12 months. Across 88.0 posts, Proper Cloth received 18.1K total likes and 601K impressions, averaging 206 likes per post. This page tracks Proper Cloth's performance metrics, top content, and engagement trends — updated daily. To benchmark @propercloth against other accounts, use Socialpruf's Instagram competitor analysis tool.

Proper Cloth (@propercloth) Instagram Analytics FAQ

How many Instagram followers does Proper Cloth have?+
Proper Cloth (@propercloth) has 250K Instagram followers as of November 2026.
What is Proper Cloth's Instagram engagement rate?+
Proper Cloth's Instagram engagement rate is 1.16% over the last 12 months, based on 88.0 posts.
How many likes does Proper Cloth get on Instagram?+
Proper Cloth received 18.1K total likes across 88.0 posts in the last 12 months, averaging 206 likes per post.
How many Instagram impressions does Proper Cloth get?+
Proper Cloth's Instagram content generated 601K total impressions over the last 12 months.
Can I compare Proper Cloth with other Instagram accounts?+
Yes. Add @propercloth to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.