NewGet @propercloth's full report
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followers
244K
impressions
560K
likes
16.8K
comments
375
posts
85
engagement
1.10%
emv
$15.9K
Average per post
6.58K
Key Metrics
Impressions
monthly
Distributions
Content
29.4K
362
27
8mo ago
propercloth
The Merino Wool Dress Shirt can be your all-natural, four-season, easy-care replacement for non-irons. Chris Callis @chriscallis our Head of Design, breaks it down.
#propercloth #menswear #redamerinowool
22.1K
262
5
4mo ago
propercloth
Desert Form. The rhythm of the landscape.
#propercloth #menswear #summercollectıon
18.2K
218
6
6mo ago
propercloth
Coastal ease.
#propercloth
18.2K
160
5
11mo ago
propercloth
Something new is on the horizon.
Arrives tomorrow.
#propercloth
15.9K
637
17
1mo ago
propercloth
The Fall ‘26 Lookbook
The gravity of heritage craft. A window into the fall collection, styled for the life it’s made for.
Shop the lookbook via the link in bio.
#propercloth #menswear #falllookbook
15.4K
93
2
7mo ago
propercloth
The Spring ‘26 Style Guide.
A measured introduction to lighter days.
Now available in-store and online. Link in bio.
15.3K
258
7
1mo ago
propercloth
The Fall ‘26 Lookbook
The gravity of heritage craft. A window into the fall collection, styled for the life it’s made for.
Shop the lookbook via the link in bio.
#propercloth #menswear #falllookbook
14.1K
564
11
4mo ago
propercloth
Summer 2026 Style Guide | Summer Formal
- Ivory Matka Silk Dinner Jacket
- Non-Iron Supima White Royal Oxford Covered Placket Tuxedo Shirt
- Black Grosgrain Black Tie
- Mayfair Black Wool Tuxedo Pant
Shop the style guide via the link in bio.
#propercloth #styleguide #menswear
13.8K
109
6
4mo ago
propercloth
The Summer ‘26 Collection - Desert Form
The flow of time, shaping the earth.
Softening edges, tones, and perspectives.
Now available online. Link in bio.
#propercloth #menswear #desertform
13.6K
91
0
6mo ago
propercloth
A slower kind of Sunday.
#propercloth
12.2K
122
7
6mo ago
propercloth
The Spring ‘26 Collection - Pacific Tempo
The lingering warmth of a golden hour, felt throughout the day.
Now available online and in-store — link in bio.
#propercloth #menswear
11.7K
469
10
10mo ago
propercloth
The Holiday Style Guide
A study in comfort and craftsmanship, designed for the gatherings, pauses, and small moments that shape the holidays.
Available online and in-store — link in bio.
#propercloth #menswear #holidayguide
9.68K
387
8
5mo ago
propercloth
The Summer ‘26 Style Guide.
A lighter way to dress for the season.
Now available in-store and online. Link in bio.
#propercloth #summerstyleguide #menswear
9.18K
70
4
1w ago
propercloth
E Terra: The Fall ‘26 Campaign
Belonging to the earth.
Shaped by what endures.
Explore the campaign via the link in bio.
#propercloth #eterra #fallcampaign
8.60K
344
8
10mo ago
propercloth
The Winter 2025 Collection.
Understated and refined for colder days.
#propercloth #menswear
8.28K
331
11
11mo ago
propercloth
The Fall ‘25 Western Collection.
An ode to the rugged beauty of the American West and the enduring style of those who call it home.
Now available online and in-store — link in bio.
#propercloth #menswear
7.73K
133
1
1w ago
propercloth
A wardrobe shaped by landscape, light, and material.
Featuring:
- Taupe Scottish Cashmere Long Sleeve Knit Polo
- Angelico Beige Glen Plaid Italian Wool Flannel
- Cody Stretch Vintage Straight Jean in Cream Japanese Denim
- Taupe Italian Merino and Cashmere Refined Scarf
#propercloth #eterra #fallcampaign
7.66K
77
0
1w ago
propercloth
Tailoring grounded in utility.
Featuring:
- Taupe Herringbone Italian Wool Flannel Bedford Jacket
- Stanton 120s White Broadcloth
- Cody Stretch Vintage Straight Jean in Stonewash Japanese Denim
#propercloth #menswear #fallcampaign
7.63K
305
2
1mo ago
propercloth
Comfort with character.
Featuring:
- Navy Melange Italian Brushed Alpaca V-Neck Sweater
- Albiate Washed Slate Denim Dress Shirt
- Cody Stretch Vintage Straight Jean in Rinse Japanese Denim
- Italian Black Lizard Narrow Belt
#propercloth #mensstyling #falllookbook
7.50K
300
7
10mo ago
propercloth
The Winter 2025 Collection.
Relaxed elegance that will carry you through the cold.
Explore the collection and shop all the pieces at the link in bio.
#propercloth #menswear
Proper Cloth (@propercloth) Instagram Stats & Analytics
Proper Cloth (@propercloth) has 244K Instagram followers with a 1.10% engagement rate over the past 12 months. Across 85.0 posts, Proper Cloth received 16.8K total likes and 560K impressions, averaging 198 likes per post. This page tracks Proper Cloth's performance metrics, top content, and engagement trends — updated daily. To benchmark @propercloth against other accounts, use Socialpruf's Instagram competitor analysis tool.
Proper Cloth (@propercloth) Instagram Analytics FAQ
How many Instagram followers does Proper Cloth have?+
Proper Cloth (@propercloth) has 244K Instagram followers as of October 2026.
What is Proper Cloth's Instagram engagement rate?+
Proper Cloth's Instagram engagement rate is 1.10% over the last 12 months, based on 85.0 posts.
How many likes does Proper Cloth get on Instagram?+
Proper Cloth received 16.8K total likes across 85.0 posts in the last 12 months, averaging 198 likes per post.
How many Instagram impressions does Proper Cloth get?+
Proper Cloth's Instagram content generated 560K total impressions over the last 12 months.
Can I compare Proper Cloth with other Instagram accounts?+
Yes. Add @propercloth to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.