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followers
240K
impressions
516K
likes
15.7K
comments
348
posts
75
engagement
1.10%
emv
$14.7K
Average per post
6.88K

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The Merino Wool Dress Shirt can be your all-natural, four-season, easy-care replacement for non-irons. Chris Callis @chriscallis our Head of Design, breaks it down. 

#propercloth #menswear #redamerinowool
29.0K
358
27
7mo ago
propercloth
The Merino Wool Dress Shirt can be your all-natural, four-season, easy-care replacement for non-irons. Chris Callis @chriscallis our Head of Design, breaks it down. #propercloth #menswear #redamerinowool
Desert Form. The rhythm of the landscape.

#propercloth #menswear #summercollectıon
20.9K
250
5
3mo ago
propercloth
Desert Form. The rhythm of the landscape. #propercloth #menswear #summercollectıon
Something new is on the horizon.

Arrives tomorrow.

#propercloth
18.0K
159
5
10mo ago
propercloth
Something new is on the horizon. Arrives tomorrow. #propercloth
Coastal ease. 

#propercloth
17.9K
215
6
5mo ago
propercloth
Coastal ease. #propercloth
The Fall ‘26 Lookbook

The gravity of heritage craft. A window into the fall collection, styled for the life it’s made for.

Shop the lookbook via the link in bio.

#propercloth #menswear #falllookbook
15.7K
629
17
3w ago
propercloth
The Fall ‘26 Lookbook The gravity of heritage craft. A window into the fall collection, styled for the life it’s made for. Shop the lookbook via the link in bio. #propercloth #menswear #falllookbook
The Spring ‘26 Style Guide.

A measured introduction to lighter days.
Now available in-store and online. Link in bio.
15.2K
92
2
6mo ago
propercloth
The Spring ‘26 Style Guide. A measured introduction to lighter days. Now available in-store and online. Link in bio.
Summer 2026 Style Guide | Summer Formal

- Ivory Matka Silk Dinner Jacket
- Non-Iron Supima White Royal Oxford Covered Placket Tuxedo Shirt
- Black Grosgrain Black Tie
- Mayfair Black Wool Tuxedo Pant

Shop the style guide via the link in bio.

#propercloth #styleguide #menswear
13.9K
557
11
4mo ago
propercloth
Summer 2026 Style Guide | Summer Formal - Ivory Matka Silk Dinner Jacket - Non-Iron Supima White Royal Oxford Covered Placket Tuxedo Shirt - Black Grosgrain Black Tie - Mayfair Black Wool Tuxedo Pant Shop the style guide via the link in bio. #propercloth #styleguide #menswear
The Fall ‘26 Lookbook

The gravity of heritage craft. A window into the fall collection, styled for the life it’s made for.

Shop the lookbook via the link in bio.

#propercloth #menswear #falllookbook
13.6K
248
7
3w ago
propercloth
The Fall ‘26 Lookbook The gravity of heritage craft. A window into the fall collection, styled for the life it’s made for. Shop the lookbook via the link in bio. #propercloth #menswear #falllookbook
Earth’s textures. Tailoring’s traditions. The Fall 2025 Collection explores rich materials and warm layers for the chilly season. 

Discover the campaign — link in bio.

#propercloth #fall2025collection #menswear
13.5K
128
1
11mo ago
propercloth
Earth’s textures. Tailoring’s traditions. The Fall 2025 Collection explores rich materials and warm layers for the chilly season. Discover the campaign — link in bio. #propercloth #fall2025collection #menswear
A slower kind of Sunday. 

#propercloth
13.3K
91
0
5mo ago
propercloth
A slower kind of Sunday. #propercloth
The Summer ‘26 Collection - Desert Form

The flow of time, shaping the earth.
Softening edges, tones, and perspectives.

Now available online. Link in bio.

#propercloth #menswear #desertform
13.1K
108
6
3mo ago
propercloth
The Summer ‘26 Collection - Desert Form The flow of time, shaping the earth. Softening edges, tones, and perspectives. Now available online. Link in bio. #propercloth #menswear #desertform
The Spring ‘26 Collection - Pacific Tempo

The lingering warmth of a golden hour, felt throughout the day.

Now available online and in-store — link in bio.

#propercloth #menswear
12.0K
120
7
5mo ago
propercloth
The Spring ‘26 Collection - Pacific Tempo The lingering warmth of a golden hour, felt throughout the day. Now available online and in-store — link in bio. #propercloth #menswear
The Holiday Style Guide

A study in comfort and craftsmanship, designed for the gatherings, pauses, and small moments that shape the holidays.

Available online and in-store — link in bio.

#propercloth #menswear #holidayguide
11.7K
469
10
9mo ago
propercloth
The Holiday Style Guide A study in comfort and craftsmanship, designed for the gatherings, pauses, and small moments that shape the holidays. Available online and in-store — link in bio. #propercloth #menswear #holidayguide
Earth’s textures. Tailoring’s traditions. The Fall 2025 Collection explores rich materials and warm layers for the chilly season. 

Discover the campaign — link in bio.

#propercloth #fall2025collection #menswear
9.83K
393
4
11mo ago
propercloth
Earth’s textures. Tailoring’s traditions. The Fall 2025 Collection explores rich materials and warm layers for the chilly season. Discover the campaign — link in bio. #propercloth #fall2025collection #menswear
The Summer ‘26 Style Guide.

A lighter way to dress for the season.

Now available in-store and online. Link in bio.

#propercloth #summerstyleguide #menswear
9.53K
381
8
4mo ago
propercloth
The Summer ‘26 Style Guide. A lighter way to dress for the season. Now available in-store and online. Link in bio. #propercloth #summerstyleguide #menswear
The Winter 2025 Collection.

Understated and refined for colder days.

#propercloth #menswear
8.50K
340
8
10mo ago
propercloth
The Winter 2025 Collection. Understated and refined for colder days. #propercloth #menswear
The Fall ‘25 Western Collection.

An ode to the rugged beauty of the American West and the enduring style of those who call it home. 

Now available online and in-store — link in bio. 

#propercloth #menswear
8.13K
325
11
10mo ago
propercloth
The Fall ‘25 Western Collection. An ode to the rugged beauty of the American West and the enduring style of those who call it home. Now available online and in-store — link in bio. #propercloth #menswear
The Winter 2025 Collection.

Relaxed elegance that will carry you through the cold.

Explore the collection and shop all the pieces at the link in bio.

#propercloth #menswear
7.48K
299
7
10mo ago
propercloth
The Winter 2025 Collection. Relaxed elegance that will carry you through the cold. Explore the collection and shop all the pieces at the link in bio. #propercloth #menswear
Warm days are coming. Get ahead with lightweight Italian jackets in fresh hues and versatile weaves.
7.35K
294
4
7mo ago
propercloth
Warm days are coming. Get ahead with lightweight Italian jackets in fresh hues and versatile weaves.
Spring 2026 Style Guide | Fresh Greens

Featuring:
- Drago Sage Wool and Linen Hopsack Bedford Jacket
- Washed Moss Lightweight Oxford
- Drago Light Grey High Rise Single Pleat Tropical Wool Pant
- Essential White Linen Pocket Square

Available in-store and online. Link in bio.

#propercloth #styleguide #menswear
7.20K
288
3
6mo ago
propercloth
Spring 2026 Style Guide | Fresh Greens Featuring: - Drago Sage Wool and Linen Hopsack Bedford Jacket - Washed Moss Lightweight Oxford - Drago Light Grey High Rise Single Pleat Tropical Wool Pant - Essential White Linen Pocket Square Available in-store and online. Link in bio. #propercloth #styleguide #menswear

Proper Cloth (@propercloth) Instagram Stats & Analytics

Proper Cloth (@propercloth) has 240K Instagram followers with a 1.10% engagement rate over the past 12 months. Across 75.0 posts, Proper Cloth received 15.7K total likes and 167K impressions, averaging 210 likes per post. This page tracks Proper Cloth's performance metrics, top content, and engagement trends — updated daily.

Proper Cloth (@propercloth) Instagram Analytics FAQ

How many Instagram followers does Proper Cloth have?+
Proper Cloth (@propercloth) has 240K Instagram followers as of September 2026.
What is Proper Cloth's Instagram engagement rate?+
Proper Cloth's Instagram engagement rate is 1.10% over the last 12 months, based on 75.0 posts.
How many likes does Proper Cloth get on Instagram?+
Proper Cloth received 15.7K total likes across 75.0 posts in the last 12 months, averaging 210 likes per post.
How many Instagram impressions does Proper Cloth get?+
Proper Cloth's Instagram content generated 167K total impressions over the last 12 months.