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followers
234K
impressions
477K
likes
14.8K
comments
316
posts
72
engagement
1.06%
emv
$13.6K
Average per post
6.62K

Key Metrics

Distributions

Top Content

The Merino Wool Dress Shirt can be your all-natural, four-season, easy-care replacement for non-irons. Chris Callis @chriscallis our Head of Design, breaks it down. #propercloth #menswear #redamerinowool
28.1K
349
27
6mo ago
propercloth
The Merino Wool Dress Shirt can be your all-natural, four-season, easy-care replacement for non-irons. Chris Callis @chriscallis our Head of Design, breaks it down. #propercloth #menswear #redamerinowool
Something new is on the horizon. Arrives tomorrow. #propercloth
17.5K
159
5
9mo ago
propercloth
Something new is on the horizon. Arrives tomorrow. #propercloth
Coastal ease. #propercloth
17.1K
208
5
4mo ago
propercloth
Coastal ease. #propercloth
Desert Form. The rhythm of the landscape. #propercloth #menswear #summercollectıon
16.9K
217
5
2mo ago
propercloth
Desert Form. The rhythm of the landscape. #propercloth #menswear #summercollectıon
The Spring ‘26 Style Guide. A measured introduction to lighter days. Now available in-store and online. Link in bio.
14.8K
91
2
5mo ago
propercloth
The Spring ‘26 Style Guide. A measured introduction to lighter days. Now available in-store and online. Link in bio.
Summer 2026 Style Guide | Summer Formal - Ivory Matka Silk Dinner Jacket - Non-Iron Supima White Royal Oxford Covered Placket Tuxedo Shirt - Black Grosgrain Black Tie - Mayfair Black Wool Tuxedo Pant Shop the style guide via the link in bio. #propercloth #styleguide #menswear
13.6K
542
11
2mo ago
propercloth
Summer 2026 Style Guide | Summer Formal - Ivory Matka Silk Dinner Jacket - Non-Iron Supima White Royal Oxford Covered Placket Tuxedo Shirt - Black Grosgrain Black Tie - Mayfair Black Wool Tuxedo Pant Shop the style guide via the link in bio. #propercloth #styleguide #menswear
Earth’s textures. Tailoring’s traditions. The Fall 2025 Collection explores rich materials and warm layers for the chilly season. Discover the campaign — link in bio. #propercloth #fall2025collection #menswear
13.3K
128
1
10mo ago
propercloth
Earth’s textures. Tailoring’s traditions. The Fall 2025 Collection explores rich materials and warm layers for the chilly season. Discover the campaign — link in bio. #propercloth #fall2025collection #menswear
A slower kind of Sunday. #propercloth
12.6K
88
0
4mo ago
propercloth
A slower kind of Sunday. #propercloth
The Holiday Style Guide A study in comfort and craftsmanship, designed for the gatherings, pauses, and small moments that shape the holidays. Available online and in-store — link in bio. #propercloth #menswear #holidayguide
11.7K
467
9
8mo ago
propercloth
The Holiday Style Guide A study in comfort and craftsmanship, designed for the gatherings, pauses, and small moments that shape the holidays. Available online and in-store — link in bio. #propercloth #menswear #holidayguide
The Spring ‘26 Collection - Pacific Tempo The lingering warmth of a golden hour, felt throughout the day. Now available online and in-store — link in bio. #propercloth #menswear
11.3K
120
7
4mo ago
propercloth
The Spring ‘26 Collection - Pacific Tempo The lingering warmth of a golden hour, felt throughout the day. Now available online and in-store — link in bio. #propercloth #menswear
The Summer ‘26 Collection - Desert Form The flow of time, shaping the earth. Softening edges, tones, and perspectives. Now available online. Link in bio. #propercloth #menswear #desertform
11.1K
102
5
2mo ago
propercloth
The Summer ‘26 Collection - Desert Form The flow of time, shaping the earth. Softening edges, tones, and perspectives. Now available online. Link in bio. #propercloth #menswear #desertform
The Fall ‘25 Style Guide is here. 14 new looks for a new season. Dressing up these days doesn’t necessarily have to lean formal. Using texture and color for both cohesion and contrast, you can look put-together without ever having to put on a tie. Explore the guide and shop all the pieces at the link in bio. #propercloth #fallstyleguide #menswear
10.3K
412
4
11mo ago
propercloth
The Fall ‘25 Style Guide is here. 14 new looks for a new season. Dressing up these days doesn’t necessarily have to lean formal. Using texture and color for both cohesion and contrast, you can look put-together without ever having to put on a tie. Explore the guide and shop all the pieces at the link in bio. #propercloth #fallstyleguide #menswear
Earth’s textures. Tailoring’s traditions. The Fall 2025 Collection explores rich materials and warm layers for the chilly season. Discover the campaign — link in bio. #propercloth #fall2025collection #menswear
9.73K
389
4
10mo ago
propercloth
Earth’s textures. Tailoring’s traditions. The Fall 2025 Collection explores rich materials and warm layers for the chilly season. Discover the campaign — link in bio. #propercloth #fall2025collection #menswear
The Summer ‘26 Style Guide. A lighter way to dress for the season. Now available in-store and online. Link in bio. #propercloth #summerstyleguide #menswear
9.40K
376
8
3mo ago
propercloth
The Summer ‘26 Style Guide. A lighter way to dress for the season. Now available in-store and online. Link in bio. #propercloth #summerstyleguide #menswear
The Winter 2025 Collection. Understated and refined for colder days. #propercloth #menswear
8.48K
339
8
8mo ago
propercloth
The Winter 2025 Collection. Understated and refined for colder days. #propercloth #menswear
The Fall ‘25 Western Collection. An ode to the rugged beauty of the American West and the enduring style of those who call it home. Now available online and in-store — link in bio. #propercloth #menswear
7.78K
311
10
9mo ago
propercloth
The Fall ‘25 Western Collection. An ode to the rugged beauty of the American West and the enduring style of those who call it home. Now available online and in-store — link in bio. #propercloth #menswear
The Winter 2025 Collection. Relaxed elegance that will carry you through the cold. Explore the collection and shop all the pieces at the link in bio. #propercloth #menswear
7.43K
297
7
8mo ago
propercloth
The Winter 2025 Collection. Relaxed elegance that will carry you through the cold. Explore the collection and shop all the pieces at the link in bio. #propercloth #menswear
Warm days are coming. Get ahead with lightweight Italian jackets in fresh hues and versatile weaves.
7.20K
288
3
5mo ago
propercloth
Warm days are coming. Get ahead with lightweight Italian jackets in fresh hues and versatile weaves.
The Fall ‘25 Style Guide is here. Dressing up these days doesn’t necessarily have to lean formal. Using texture and color for both cohesion and contrast, you can look put-together without ever having to put on a tie. Explore the guide and shop all the pieces at the link in bio. #propercloth #fallstyleguide
7.20K
288
4
11mo ago
propercloth
The Fall ‘25 Style Guide is here. Dressing up these days doesn’t necessarily have to lean formal. Using texture and color for both cohesion and contrast, you can look put-together without ever having to put on a tie. Explore the guide and shop all the pieces at the link in bio. #propercloth #fallstyleguide
Spring 2026 Style Guide | Fresh Greens Featuring: - Drago Sage Wool and Linen Hopsack Bedford Jacket - Washed Moss Lightweight Oxford - Drago Light Grey High Rise Single Pleat Tropical Wool Pant - Essential White Linen Pocket Square Available in-store and online. Link in bio. #propercloth #styleguide #menswear
7.05K
282
3
4mo ago
propercloth
Spring 2026 Style Guide | Fresh Greens Featuring: - Drago Sage Wool and Linen Hopsack Bedford Jacket - Washed Moss Lightweight Oxford - Drago Light Grey High Rise Single Pleat Tropical Wool Pant - Essential White Linen Pocket Square Available in-store and online. Link in bio. #propercloth #styleguide #menswear

Proper Cloth (@propercloth) Instagram Stats & Analytics

Proper Cloth (@propercloth) has 234K Instagram followers with a 1.06% engagement rate over the past 12 months. Across 72.0 posts, Proper Cloth received 14.8K total likes and 143K impressions, averaging 206 likes per post. This page tracks Proper Cloth's performance metrics, top content, and engagement trends — updated daily.

Proper Cloth (@propercloth) Instagram Analytics FAQ

How many Instagram followers does Proper Cloth have?+
Proper Cloth (@propercloth) has 234K Instagram followers as of August 2026.
What is Proper Cloth's Instagram engagement rate?+
Proper Cloth's Instagram engagement rate is 1.06% over the last 12 months, based on 72.0 posts.
How many likes does Proper Cloth get on Instagram?+
Proper Cloth received 14.8K total likes across 72.0 posts in the last 12 months, averaging 206 likes per post.
How many Instagram impressions does Proper Cloth get?+
Proper Cloth's Instagram content generated 143K total impressions over the last 12 months.