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followers
226K
impressions
516K
likes
16.4K
comments
309
posts
92
engagement
1.08%
emv
$14.8K
Average per post
5.61K

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The Merino Wool Dress Shirt can be your all-natural, four-season, easy-care replacement for non-irons. Chris Callis @chriscallis our Head of Design, breaks it down. 

#propercloth #menswear #redamerinowool
26.8K
338
27
4mo ago
propercloth
The Merino Wool Dress Shirt can be your all-natural, four-season, easy-care replacement for non-irons. Chris Callis @chriscallis our Head of Design, breaks it down. #propercloth #menswear #redamerinowool
Something new is on the horizon.

Arrives tomorrow.

#propercloth
17.0K
157
5
7mo ago
propercloth
Something new is on the horizon. Arrives tomorrow. #propercloth
Coastal ease. 

#propercloth
15.7K
196
4
2mo ago
propercloth
Coastal ease. #propercloth
The Spring ‘26 Style Guide.

A measured introduction to lighter days.
Now available in-store and online. Link in bio.
14.1K
88
2
3mo ago
propercloth
The Spring ‘26 Style Guide. A measured introduction to lighter days. Now available in-store and online. Link in bio.
Earth’s textures. Tailoring’s traditions. The Fall 2025 Collection explores rich materials and warm layers for the chilly season. 

Discover the campaign — link in bio.

#propercloth #fall2025collection #menswear
12.9K
128
1
8mo ago
propercloth
Earth’s textures. Tailoring’s traditions. The Fall 2025 Collection explores rich materials and warm layers for the chilly season. Discover the campaign — link in bio. #propercloth #fall2025collection #menswear
Summer 2026 Style Guide | Summer Formal

- Ivory Matka Silk Dinner Jacket
- Non-Iron Supima White Royal Oxford Covered Placket Tuxedo Shirt
- Black Grosgrain Black Tie
- Mayfair Black Wool Tuxedo Pant

Shop the style guide via the link in bio.

#propercloth #styleguide #menswear
12.6K
505
9
3w ago
propercloth
Summer 2026 Style Guide | Summer Formal - Ivory Matka Silk Dinner Jacket - Non-Iron Supima White Royal Oxford Covered Placket Tuxedo Shirt - Black Grosgrain Black Tie - Mayfair Black Wool Tuxedo Pant Shop the style guide via the link in bio. #propercloth #styleguide #menswear
SOUTH BEACH —
A new lookbook that reflects the bright sizzle and laidback allure of Miami at the height of summer.

Now available online and in-store — link in bio.

#propercloth #southbeach2025 #lookbook
12.5K
153
2
12mo ago
propercloth
SOUTH BEACH — A new lookbook that reflects the bright sizzle and laidback allure of Miami at the height of summer. Now available online and in-store — link in bio. #propercloth #southbeach2025 #lookbook
The Holiday Style Guide

A study in comfort and craftsmanship, designed for the gatherings, pauses, and small moments that shape the holidays.

Available online and in-store — link in bio.

#propercloth #menswear #holidayguide
11.6K
465
9
6mo ago
propercloth
The Holiday Style Guide A study in comfort and craftsmanship, designed for the gatherings, pauses, and small moments that shape the holidays. Available online and in-store — link in bio. #propercloth #menswear #holidayguide
A slower kind of Sunday. 

#propercloth
11.3K
82
0
2mo ago
propercloth
A slower kind of Sunday. #propercloth
The Fall ‘25 Style Guide is here.

14 new looks for a new season.

Dressing up these days doesn’t necessarily have to lean formal. Using texture and color for both cohesion and contrast, you can look put-together without ever having to put on a tie.

Explore the guide and shop all the pieces at the link in bio.

#propercloth #fallstyleguide #menswear
10.4K
414
4
9mo ago
propercloth
The Fall ‘25 Style Guide is here. 14 new looks for a new season. Dressing up these days doesn’t necessarily have to lean formal. Using texture and color for both cohesion and contrast, you can look put-together without ever having to put on a tie. Explore the guide and shop all the pieces at the link in bio. #propercloth #fallstyleguide #menswear
The Spring ‘26 Collection - Pacific Tempo

The lingering warmth of a golden hour, felt throughout the day.

Now available online and in-store — link in bio.

#propercloth #menswear
10.2K
112
7
2mo ago
propercloth
The Spring ‘26 Collection - Pacific Tempo The lingering warmth of a golden hour, felt throughout the day. Now available online and in-store — link in bio. #propercloth #menswear
Earth’s textures. Tailoring’s traditions. The Fall 2025 Collection explores rich materials and warm layers for the chilly season. 

Discover the campaign — link in bio.

#propercloth #fall2025collection #menswear
9.73K
389
4
8mo ago
propercloth
Earth’s textures. Tailoring’s traditions. The Fall 2025 Collection explores rich materials and warm layers for the chilly season. Discover the campaign — link in bio. #propercloth #fall2025collection #menswear
Just in time for the heat wave — The Summer ‘25 Style Guide is here.

Explore 14 new looks that embody easy, lighthearted style and maximize cool comfort in the dog days of summer.

Shop all the pieces at the link in bio.

#propercloth #summerstyleguide
9.53K
56
0
11mo ago
propercloth
Just in time for the heat wave — The Summer ‘25 Style Guide is here. Explore 14 new looks that embody easy, lighthearted style and maximize cool comfort in the dog days of summer. Shop all the pieces at the link in bio. #propercloth #summerstyleguide
SOUTH BEACH —
A new lookbook that reflects the bright sizzle and laidback allure of Miami at the height of summer.

Featuring:
- Ivory Irish Linen Bedford Suit
- Thomas Mason Navy Giro Inglese Dress Shirt

Now available online and in-store — link in bio.

#propercloth #southbeach2025 #lookbook
9.05K
362
7
11mo ago
propercloth
SOUTH BEACH — A new lookbook that reflects the bright sizzle and laidback allure of Miami at the height of summer. Featuring: - Ivory Irish Linen Bedford Suit - Thomas Mason Navy Giro Inglese Dress Shirt Now available online and in-store — link in bio. #propercloth #southbeach2025 #lookbook
The Summer ‘26 Style Guide.

A lighter way to dress for the season.

Now available in-store and online. Link in bio.

#propercloth #summerstyleguide #menswear
8.95K
358
6
1mo ago
propercloth
The Summer ‘26 Style Guide. A lighter way to dress for the season. Now available in-store and online. Link in bio. #propercloth #summerstyleguide #menswear
The Winter 2025 Collection.

Understated and refined for colder days.

#propercloth #menswear
8.38K
335
8
6mo ago
propercloth
The Winter 2025 Collection. Understated and refined for colder days. #propercloth #menswear
The Fall ‘25 Western Collection.

An ode to the rugged beauty of the American West and the enduring style of those who call it home. 

Now available online and in-store — link in bio. 

#propercloth #menswear
7.35K
294
10
7mo ago
propercloth
The Fall ‘25 Western Collection. An ode to the rugged beauty of the American West and the enduring style of those who call it home. Now available online and in-store — link in bio. #propercloth #menswear
Desert Form. The rhythm of the landscape.

#propercloth #menswear #summercollectıon
7.30K
104
2
3d ago
propercloth
Desert Form. The rhythm of the landscape. #propercloth #menswear #summercollectıon
The Winter 2025 Collection.

Relaxed elegance that will carry you through the cold.

Explore the collection and shop all the pieces at the link in bio.

#propercloth #menswear
7.28K
291
7
6mo ago
propercloth
The Winter 2025 Collection. Relaxed elegance that will carry you through the cold. Explore the collection and shop all the pieces at the link in bio. #propercloth #menswear
The Fall ‘25 Style Guide is here.

Dressing up these days doesn’t necessarily have to lean formal. Using texture and color for both cohesion and contrast, you can look put-together without ever having to put on a tie.

Explore the guide and shop all the pieces at the link in bio.

#propercloth #fallstyleguide
7.28K
291
4
9mo ago
propercloth
The Fall ‘25 Style Guide is here. Dressing up these days doesn’t necessarily have to lean formal. Using texture and color for both cohesion and contrast, you can look put-together without ever having to put on a tie. Explore the guide and shop all the pieces at the link in bio. #propercloth #fallstyleguide

Proper Cloth (@propercloth) Instagram Stats & Analytics

Proper Cloth (@propercloth) has 226K Instagram followers with a 1.08% engagement rate over the past 12 months. Across 92.0 posts, Proper Cloth received 16.4K total likes and 144K impressions, averaging 178 likes per post. This page tracks Proper Cloth's performance metrics, top content, and engagement trends — updated daily.

Proper Cloth (@propercloth) Instagram Analytics FAQ

How many Instagram followers does Proper Cloth have?+
Proper Cloth (@propercloth) has 226K Instagram followers as of June 2026.
What is Proper Cloth's Instagram engagement rate?+
Proper Cloth's Instagram engagement rate is 1.08% over the last 12 months, based on 92.0 posts.
How many likes does Proper Cloth get on Instagram?+
Proper Cloth received 16.4K total likes across 92.0 posts in the last 12 months, averaging 178 likes per post.
How many Instagram impressions does Proper Cloth get?+
Proper Cloth's Instagram content generated 144K total impressions over the last 12 months.