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followers
224K
impressions
480K
likes
15.4K
comments
292
posts
87
engagement
1.05%
emv
$13.8K
Average per post
5.52K

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The Merino Wool Dress Shirt can be your all-natural, four-season, easy-care replacement for non-irons. Chris Callis @chriscallis our Head of Design, breaks it down. 

#propercloth #menswear #redamerinowool
26.1K
333
27
3mo ago
propercloth
The Merino Wool Dress Shirt can be your all-natural, four-season, easy-care replacement for non-irons. Chris Callis @chriscallis our Head of Design, breaks it down. #propercloth #menswear #redamerinowool
Something new is on the horizon.

Arrives tomorrow.

#propercloth
16.7K
155
5
6mo ago
propercloth
Something new is on the horizon. Arrives tomorrow. #propercloth
Coastal ease. 

#propercloth
14.9K
193
4
1mo ago
propercloth
Coastal ease. #propercloth
The Spring ‘26 Style Guide.

A measured introduction to lighter days.
Now available in-store and online. Link in bio.
13.8K
87
2
2mo ago
propercloth
The Spring ‘26 Style Guide. A measured introduction to lighter days. Now available in-store and online. Link in bio.
Earth’s textures. Tailoring’s traditions. The Fall 2025 Collection explores rich materials and warm layers for the chilly season. 

Discover the campaign — link in bio.

#propercloth #fall2025collection #menswear
12.8K
126
1
7mo ago
propercloth
Earth’s textures. Tailoring’s traditions. The Fall 2025 Collection explores rich materials and warm layers for the chilly season. Discover the campaign — link in bio. #propercloth #fall2025collection #menswear
SOUTH BEACH —
A new lookbook that reflects the bright sizzle and laidback allure of Miami at the height of summer.

Now available online and in-store — link in bio.

#propercloth #southbeach2025 #lookbook
12.4K
152
2
11mo ago
propercloth
SOUTH BEACH — A new lookbook that reflects the bright sizzle and laidback allure of Miami at the height of summer. Now available online and in-store — link in bio. #propercloth #southbeach2025 #lookbook
The Holiday Style Guide

A study in comfort and craftsmanship, designed for the gatherings, pauses, and small moments that shape the holidays.

Available online and in-store — link in bio.

#propercloth #menswear #holidayguide
11.6K
463
9
5mo ago
propercloth
The Holiday Style Guide A study in comfort and craftsmanship, designed for the gatherings, pauses, and small moments that shape the holidays. Available online and in-store — link in bio. #propercloth #menswear #holidayguide
A slower kind of Sunday. 

#propercloth
10.7K
78
0
1mo ago
propercloth
A slower kind of Sunday. #propercloth
The Fall ‘25 Style Guide is here.

14 new looks for a new season.

Dressing up these days doesn’t necessarily have to lean formal. Using texture and color for both cohesion and contrast, you can look put-together without ever having to put on a tie.

Explore the guide and shop all the pieces at the link in bio.

#propercloth #fallstyleguide #menswear
10.3K
413
4
8mo ago
propercloth
The Fall ‘25 Style Guide is here. 14 new looks for a new season. Dressing up these days doesn’t necessarily have to lean formal. Using texture and color for both cohesion and contrast, you can look put-together without ever having to put on a tie. Explore the guide and shop all the pieces at the link in bio. #propercloth #fallstyleguide #menswear
Earth’s textures. Tailoring’s traditions. The Fall 2025 Collection explores rich materials and warm layers for the chilly season. 

Discover the campaign — link in bio.

#propercloth #fall2025collection #menswear
9.70K
388
4
7mo ago
propercloth
Earth’s textures. Tailoring’s traditions. The Fall 2025 Collection explores rich materials and warm layers for the chilly season. Discover the campaign — link in bio. #propercloth #fall2025collection #menswear
The Spring ‘26 Collection - Pacific Tempo

The lingering warmth of a golden hour, felt throughout the day.

Now available online and in-store — link in bio.

#propercloth #menswear
9.58K
106
7
1mo ago
propercloth
The Spring ‘26 Collection - Pacific Tempo The lingering warmth of a golden hour, felt throughout the day. Now available online and in-store — link in bio. #propercloth #menswear
Just in time for the heat wave — The Summer ‘25 Style Guide is here.

Explore 14 new looks that embody easy, lighthearted style and maximize cool comfort in the dog days of summer.

Shop all the pieces at the link in bio.

#propercloth #summerstyleguide
9.45K
55
0
10mo ago
propercloth
Just in time for the heat wave — The Summer ‘25 Style Guide is here. Explore 14 new looks that embody easy, lighthearted style and maximize cool comfort in the dog days of summer. Shop all the pieces at the link in bio. #propercloth #summerstyleguide
SOUTH BEACH —
A new lookbook that reflects the bright sizzle and laidback allure of Miami at the height of summer.

Featuring:
- Ivory Irish Linen Bedford Suit
- Thomas Mason Navy Giro Inglese Dress Shirt

Now available online and in-store — link in bio.

#propercloth #southbeach2025 #lookbook
9.05K
362
7
11mo ago
propercloth
SOUTH BEACH — A new lookbook that reflects the bright sizzle and laidback allure of Miami at the height of summer. Featuring: - Ivory Irish Linen Bedford Suit - Thomas Mason Navy Giro Inglese Dress Shirt Now available online and in-store — link in bio. #propercloth #southbeach2025 #lookbook
The Summer ‘26 Style Guide.

A lighter way to dress for the season.

Now available in-store and online. Link in bio.

#propercloth #summerstyleguide #menswear
8.60K
344
6
2w ago
propercloth
The Summer ‘26 Style Guide. A lighter way to dress for the season. Now available in-store and online. Link in bio. #propercloth #summerstyleguide #menswear
The Winter 2025 Collection.

Understated and refined for colder days.

#propercloth #menswear
8.33K
333
8
5mo ago
propercloth
The Winter 2025 Collection. Understated and refined for colder days. #propercloth #menswear
Summer 2026 Style Guide | Summer Formal

- Ivory Matka Silk Dinner Jacket
- Non-Iron Supima White Royal Oxford Covered Placket Tuxedo Shirt
- Black Grosgrain Black Tie
- Mayfair Black Wool Tuxedo Pant

Shop the style guide via the link in bio.

#propercloth #styleguide #menswear
8.30K
332
5
5d ago
propercloth
Summer 2026 Style Guide | Summer Formal - Ivory Matka Silk Dinner Jacket - Non-Iron Supima White Royal Oxford Covered Placket Tuxedo Shirt - Black Grosgrain Black Tie - Mayfair Black Wool Tuxedo Pant Shop the style guide via the link in bio. #propercloth #styleguide #menswear
The Fall ‘25 Style Guide is here.

Dressing up these days doesn’t necessarily have to lean formal. Using texture and color for both cohesion and contrast, you can look put-together without ever having to put on a tie.

Explore the guide and shop all the pieces at the link in bio.

#propercloth #fallstyleguide
7.28K
291
4
8mo ago
propercloth
The Fall ‘25 Style Guide is here. Dressing up these days doesn’t necessarily have to lean formal. Using texture and color for both cohesion and contrast, you can look put-together without ever having to put on a tie. Explore the guide and shop all the pieces at the link in bio. #propercloth #fallstyleguide
The Winter 2025 Collection.

Relaxed elegance that will carry you through the cold.

Explore the collection and shop all the pieces at the link in bio.

#propercloth #menswear
7.23K
289
7
6mo ago
propercloth
The Winter 2025 Collection. Relaxed elegance that will carry you through the cold. Explore the collection and shop all the pieces at the link in bio. #propercloth #menswear
The Fall ‘25 Western Collection.

An ode to the rugged beauty of the American West and the enduring style of those who call it home. 

Now available online and in-store — link in bio. 

#propercloth #menswear
7.23K
289
10
6mo ago
propercloth
The Fall ‘25 Western Collection. An ode to the rugged beauty of the American West and the enduring style of those who call it home. Now available online and in-store — link in bio. #propercloth #menswear
Warm days are coming. Get ahead with lightweight Italian jackets in fresh hues and versatile weaves.
6.93K
277
3
3mo ago
propercloth
Warm days are coming. Get ahead with lightweight Italian jackets in fresh hues and versatile weaves.

Proper Cloth (@propercloth) Instagram Stats & Analytics

Proper Cloth (@propercloth) has 224K Instagram followers with a 1.05% engagement rate over the past 12 months. Across 87.0 posts, Proper Cloth received 15.4K total likes and 126K impressions, averaging 177 likes per post. This page tracks Proper Cloth's performance metrics, top content, and engagement trends — updated daily.

Proper Cloth (@propercloth) Instagram Analytics FAQ

How many Instagram followers does Proper Cloth have?+
Proper Cloth (@propercloth) has 224K Instagram followers as of May 2026.
What is Proper Cloth's Instagram engagement rate?+
Proper Cloth's Instagram engagement rate is 1.05% over the last 12 months, based on 87.0 posts.
How many likes does Proper Cloth get on Instagram?+
Proper Cloth received 15.4K total likes across 87.0 posts in the last 12 months, averaging 177 likes per post.
How many Instagram impressions does Proper Cloth get?+
Proper Cloth's Instagram content generated 126K total impressions over the last 12 months.