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followers
221K
impressions
499K
likes
16.0K
comments
288
posts
96
engagement
1.08%
emv
$14.4K
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The Merino Wool Dress Shirt can be your all-natural, four-season, easy-care replacement for non-irons. Chris Callis @chriscallis our Head of Design, breaks it down. 

#propercloth #menswear #redamerinowool
25.1K
326
27
2mo ago
propercloth
The Merino Wool Dress Shirt can be your all-natural, four-season, easy-care replacement for non-irons. Chris Callis @chriscallis our Head of Design, breaks it down. #propercloth #menswear #redamerinowool
Something new is on the horizon.

Arrives tomorrow.

#propercloth
16.4K
153
5
5mo ago
propercloth
Something new is on the horizon. Arrives tomorrow. #propercloth
Coastal ease. 

#propercloth
13.7K
184
4
3w ago
propercloth
Coastal ease. #propercloth
The Spring ‘26 Style Guide.

A measured introduction to lighter days.
Now available in-store and online. Link in bio.
13.2K
83
2
2mo ago
propercloth
The Spring ‘26 Style Guide. A measured introduction to lighter days. Now available in-store and online. Link in bio.
Earth’s textures. Tailoring’s traditions. The Fall 2025 Collection explores rich materials and warm layers for the chilly season. 

Discover the campaign — link in bio.

#propercloth #fall2025collection #menswear
12.6K
125
1
6mo ago
propercloth
Earth’s textures. Tailoring’s traditions. The Fall 2025 Collection explores rich materials and warm layers for the chilly season. Discover the campaign — link in bio. #propercloth #fall2025collection #menswear
SOUTH BEACH —
A new lookbook that reflects the bright sizzle and laidback allure of Miami at the height of summer.

Now available online and in-store — link in bio.

#propercloth #southbeach2025 #lookbook
12.2K
150
2
10mo ago
propercloth
SOUTH BEACH — A new lookbook that reflects the bright sizzle and laidback allure of Miami at the height of summer. Now available online and in-store — link in bio. #propercloth #southbeach2025 #lookbook
A COSTA: Part 2 of our new Spring/Summer ‘25 collection.

The earthy tones of the Portuguese seaside, coaxed softly into sartorial details—effortlessly elevated for days in the sun.

Now available online and in-store — link in bio.

#propercloth #acosta2025
11.8K
121
3
11mo ago
propercloth
A COSTA: Part 2 of our new Spring/Summer ‘25 collection. The earthy tones of the Portuguese seaside, coaxed softly into sartorial details—effortlessly elevated for days in the sun. Now available online and in-store — link in bio. #propercloth #acosta2025
The Holiday Style Guide

A study in comfort and craftsmanship, designed for the gatherings, pauses, and small moments that shape the holidays.

Available online and in-store — link in bio.

#propercloth #menswear #holidayguide
11.6K
463
9
4mo ago
propercloth
The Holiday Style Guide A study in comfort and craftsmanship, designed for the gatherings, pauses, and small moments that shape the holidays. Available online and in-store — link in bio. #propercloth #menswear #holidayguide
The Fall ‘25 Style Guide is here.

14 new looks for a new season.

Dressing up these days doesn’t necessarily have to lean formal. Using texture and color for both cohesion and contrast, you can look put-together without ever having to put on a tie.

Explore the guide and shop all the pieces at the link in bio.

#propercloth #fallstyleguide #menswear
10.2K
409
4
8mo ago
propercloth
The Fall ‘25 Style Guide is here. 14 new looks for a new season. Dressing up these days doesn’t necessarily have to lean formal. Using texture and color for both cohesion and contrast, you can look put-together without ever having to put on a tie. Explore the guide and shop all the pieces at the link in bio. #propercloth #fallstyleguide #menswear
Earth’s textures. Tailoring’s traditions. The Fall 2025 Collection explores rich materials and warm layers for the chilly season. 

Discover the campaign — link in bio.

#propercloth #fall2025collection #menswear
9.70K
388
4
6mo ago
propercloth
Earth’s textures. Tailoring’s traditions. The Fall 2025 Collection explores rich materials and warm layers for the chilly season. Discover the campaign — link in bio. #propercloth #fall2025collection #menswear
A slower kind of Sunday. 

#propercloth
9.40K
75
0
3w ago
propercloth
A slower kind of Sunday. #propercloth
Just in time for the heat wave — The Summer ‘25 Style Guide is here.

Explore 14 new looks that embody easy, lighthearted style and maximize cool comfort in the dog days of summer.

Shop all the pieces at the link in bio.

#propercloth #summerstyleguide
9.33K
55
0
10mo ago
propercloth
Just in time for the heat wave — The Summer ‘25 Style Guide is here. Explore 14 new looks that embody easy, lighthearted style and maximize cool comfort in the dog days of summer. Shop all the pieces at the link in bio. #propercloth #summerstyleguide
SOUTH BEACH —
A new lookbook that reflects the bright sizzle and laidback allure of Miami at the height of summer.

Featuring:
- Ivory Irish Linen Bedford Suit
- Thomas Mason Navy Giro Inglese Dress Shirt

Now available online and in-store — link in bio.

#propercloth #southbeach2025 #lookbook
9.05K
362
7
10mo ago
propercloth
SOUTH BEACH — A new lookbook that reflects the bright sizzle and laidback allure of Miami at the height of summer. Featuring: - Ivory Irish Linen Bedford Suit - Thomas Mason Navy Giro Inglese Dress Shirt Now available online and in-store — link in bio. #propercloth #southbeach2025 #lookbook
The Spring ‘26 Collection - Pacific Tempo

The lingering warmth of a golden hour, felt throughout the day.

Now available online and in-store — link in bio.

#propercloth #menswear
8.46K
102
7
3w ago
propercloth
The Spring ‘26 Collection - Pacific Tempo The lingering warmth of a golden hour, felt throughout the day. Now available online and in-store — link in bio. #propercloth #menswear
A COSTA: Part 2 of our new Spring/Summer ‘25 collection.

Featuring:
- Beige Linen and Lyocell Hopsack Bedford Jacket
- Reda Mocha Merino Wool Shirt
- Natural Irish Linen Dress Pant

Now available online and in-store — link in bio.

#propercloth #acosta2025
8.43K
337
1
11mo ago
propercloth
A COSTA: Part 2 of our new Spring/Summer ‘25 collection. Featuring: - Beige Linen and Lyocell Hopsack Bedford Jacket - Reda Mocha Merino Wool Shirt - Natural Irish Linen Dress Pant Now available online and in-store — link in bio. #propercloth #acosta2025
The Winter 2025 Collection.

Understated and refined for colder days.

#propercloth #menswear
8.25K
330
8
5mo ago
propercloth
The Winter 2025 Collection. Understated and refined for colder days. #propercloth #menswear
The Fall ‘25 Style Guide is here.

Dressing up these days doesn’t necessarily have to lean formal. Using texture and color for both cohesion and contrast, you can look put-together without ever having to put on a tie.

Explore the guide and shop all the pieces at the link in bio.

#propercloth #fallstyleguide
7.23K
289
4
8mo ago
propercloth
The Fall ‘25 Style Guide is here. Dressing up these days doesn’t necessarily have to lean formal. Using texture and color for both cohesion and contrast, you can look put-together without ever having to put on a tie. Explore the guide and shop all the pieces at the link in bio. #propercloth #fallstyleguide
The Winter 2025 Collection.

Relaxed elegance that will carry you through the cold.

Explore the collection and shop all the pieces at the link in bio.

#propercloth #menswear
7.15K
286
7
5mo ago
propercloth
The Winter 2025 Collection. Relaxed elegance that will carry you through the cold. Explore the collection and shop all the pieces at the link in bio. #propercloth #menswear
The Fall ‘25 Western Collection.

An ode to the rugged beauty of the American West and the enduring style of those who call it home. 

Now available online and in-store — link in bio. 

#propercloth #menswear
7.10K
284
10
5mo ago
propercloth
The Fall ‘25 Western Collection. An ode to the rugged beauty of the American West and the enduring style of those who call it home. Now available online and in-store — link in bio. #propercloth #menswear
The Western Collection.

Where rugged beauty meets timeless craftsmanship. 

Available online and in-store — link in bio. 

#propercloth
6.73K
269
4
5mo ago
propercloth
The Western Collection. Where rugged beauty meets timeless craftsmanship. Available online and in-store — link in bio. #propercloth

Proper Cloth (@propercloth) Instagram Stats & Analytics

Proper Cloth (@propercloth) has 221K Instagram followers with a 1.08% engagement rate over the past 12 months. Across 96.0 posts, Proper Cloth received 16.0K total likes and 132K impressions, averaging 167 likes per post. This page tracks Proper Cloth's performance metrics, top content, and engagement trends — updated daily.

Proper Cloth (@propercloth) Instagram Analytics FAQ

How many Instagram followers does Proper Cloth have?+
Proper Cloth (@propercloth) has 221K Instagram followers as of April 2026.
What is Proper Cloth's Instagram engagement rate?+
Proper Cloth's Instagram engagement rate is 1.08% over the last 12 months, based on 96.0 posts.
How many likes does Proper Cloth get on Instagram?+
Proper Cloth received 16.0K total likes across 96.0 posts in the last 12 months, averaging 167 likes per post.
How many Instagram impressions does Proper Cloth get?+
Proper Cloth's Instagram content generated 132K total impressions over the last 12 months.