NewGet @propercloth's full report
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followers
247K
impressions
558K
likes
16.5K
comments
382
posts
81
engagement
1.08%
emv
$15.8K
Average per post
6.89K
Key Metrics
Impressions
monthly
Distributions
Content
29.8K
363
27
8mo ago
propercloth
The Merino Wool Dress Shirt can be your all-natural, four-season, easy-care replacement for non-irons. Chris Callis @chriscallis our Head of Design, breaks it down.
#propercloth #menswear #redamerinowool
22.9K
267
7
4mo ago
propercloth
Desert Form. The rhythm of the landscape.
#propercloth #menswear #summercollectıon
18.4K
218
6
6mo ago
propercloth
Coastal ease.
#propercloth
18.3K
160
5
11mo ago
propercloth
Something new is on the horizon.
Arrives tomorrow.
#propercloth
16.3K
263
7
2mo ago
propercloth
The Fall ‘26 Lookbook
The gravity of heritage craft. A window into the fall collection, styled for the life it’s made for.
Shop the lookbook via the link in bio.
#propercloth #menswear #falllookbook
15.9K
637
17
2mo ago
propercloth
The Fall ‘26 Lookbook
The gravity of heritage craft. A window into the fall collection, styled for the life it’s made for.
Shop the lookbook via the link in bio.
#propercloth #menswear #falllookbook
15.5K
94
2
8mo ago
propercloth
The Spring ‘26 Style Guide.
A measured introduction to lighter days.
Now available in-store and online. Link in bio.
14.2K
110
6
5mo ago
propercloth
The Summer ‘26 Collection - Desert Form
The flow of time, shaping the earth.
Softening edges, tones, and perspectives.
Now available online. Link in bio.
#propercloth #menswear #desertform
14.2K
566
12
5mo ago
propercloth
Summer 2026 Style Guide | Summer Formal
- Ivory Matka Silk Dinner Jacket
- Non-Iron Supima White Royal Oxford Covered Placket Tuxedo Shirt
- Black Grosgrain Black Tie
- Mayfair Black Wool Tuxedo Pant
Shop the style guide via the link in bio.
#propercloth #styleguide #menswear
13.8K
91
0
6mo ago
propercloth
A slower kind of Sunday.
#propercloth
12.4K
122
7
6mo ago
propercloth
The Spring ‘26 Collection - Pacific Tempo
The lingering warmth of a golden hour, felt throughout the day.
Now available online and in-store — link in bio.
#propercloth #menswear
11.7K
469
10
10mo ago
propercloth
The Holiday Style Guide
A study in comfort and craftsmanship, designed for the gatherings, pauses, and small moments that shape the holidays.
Available online and in-store — link in bio.
#propercloth #menswear #holidayguide
11.3K
77
4
1mo ago
propercloth
E Terra: The Fall ‘26 Campaign
Belonging to the earth.
Shaped by what endures.
Explore the campaign via the link in bio.
#propercloth #eterra #fallcampaign
9.68K
387
8
6mo ago
propercloth
The Summer ‘26 Style Guide.
A lighter way to dress for the season.
Now available in-store and online. Link in bio.
#propercloth #summerstyleguide #menswear
8.73K
84
0
4w ago
propercloth
Tailoring grounded in utility.
Featuring:
- Taupe Herringbone Italian Wool Flannel Bedford Jacket
- Stanton 120s White Broadcloth
- Cody Stretch Vintage Straight Jean in Stonewash Japanese Denim
#propercloth #menswear #fallcampaign
8.63K
345
8
11mo ago
propercloth
The Winter 2025 Collection.
Understated and refined for colder days.
#propercloth #menswear
8.48K
339
11
11mo ago
propercloth
The Fall ‘25 Western Collection.
An ode to the rugged beauty of the American West and the enduring style of those who call it home.
Now available online and in-store — link in bio.
#propercloth #menswear
8.43K
138
1
4w ago
propercloth
A wardrobe shaped by landscape, light, and material.
Featuring:
- Taupe Scottish Cashmere Long Sleeve Knit Polo
- Angelico Beige Glen Plaid Italian Wool Flannel
- Cody Stretch Vintage Straight Jean in Cream Japanese Denim
- Taupe Italian Merino and Cashmere Refined Scarf
#propercloth #eterra #fallcampaign
7.95K
318
2
1mo ago
propercloth
Comfort with character.
Featuring:
- Navy Melange Italian Brushed Alpaca V-Neck Sweater
- Albiate Washed Slate Denim Dress Shirt
- Cody Stretch Vintage Straight Jean in Rinse Japanese Denim
- Italian Black Lizard Narrow Belt
#propercloth #mensstyling #falllookbook
7.59K
68
1
3w ago
propercloth
A little structure, a lot of ease.
Featuring:
- Taupe Melange Wool Flannel Waverly Jacket
- Taupe Easy Care Merino Wool Crewneck Sweater
- Dean Stretch Slim Jean in Light Wash Japanese Denim
#propercloth #mensstyling #eterra
Proper Cloth (@propercloth) Instagram Stats & Analytics
Proper Cloth (@propercloth) has 247K Instagram followers with a 1.08% engagement rate over the past 12 months. Across 81.0 posts, Proper Cloth received 16.5K total likes and 558K impressions, averaging 203 likes per post. This page tracks Proper Cloth's performance metrics, top content, and engagement trends — updated daily. To benchmark @propercloth against other accounts, use Socialpruf's Instagram competitor analysis tool.
Proper Cloth (@propercloth) Instagram Analytics FAQ
How many Instagram followers does Proper Cloth have?+
Proper Cloth (@propercloth) has 247K Instagram followers as of October 2026.
What is Proper Cloth's Instagram engagement rate?+
Proper Cloth's Instagram engagement rate is 1.08% over the last 12 months, based on 81.0 posts.
How many likes does Proper Cloth get on Instagram?+
Proper Cloth received 16.5K total likes across 81.0 posts in the last 12 months, averaging 203 likes per post.
How many Instagram impressions does Proper Cloth get?+
Proper Cloth's Instagram content generated 558K total impressions over the last 12 months.
Can I compare Proper Cloth with other Instagram accounts?+
Yes. Add @propercloth to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.