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followers
232K
impressions
467K
likes
14.6K
comments
295
posts
72
engagement
1.09%
emv
$13.4K
Average per post
6.49K

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The Merino Wool Dress Shirt can be your all-natural, four-season, easy-care replacement for non-irons. Chris Callis @chriscallis our Head of Design, breaks it down. 

#propercloth #menswear #redamerinowool
27.8K
346
27
5mo ago
propercloth
The Merino Wool Dress Shirt can be your all-natural, four-season, easy-care replacement for non-irons. Chris Callis @chriscallis our Head of Design, breaks it down. #propercloth #menswear #redamerinowool
Something new is on the horizon.

Arrives tomorrow.

#propercloth
17.4K
159
5
8mo ago
propercloth
Something new is on the horizon. Arrives tomorrow. #propercloth
Coastal ease. 

#propercloth
16.7K
208
5
3mo ago
propercloth
Coastal ease. #propercloth
The Spring ‘26 Style Guide.

A measured introduction to lighter days.
Now available in-store and online. Link in bio.
14.6K
91
2
4mo ago
propercloth
The Spring ‘26 Style Guide. A measured introduction to lighter days. Now available in-store and online. Link in bio.
Desert Form. The rhythm of the landscape.

#propercloth #menswear #summercollectıon
14.6K
204
5
1mo ago
propercloth
Desert Form. The rhythm of the landscape. #propercloth #menswear #summercollectıon
Summer 2026 Style Guide | Summer Formal

- Ivory Matka Silk Dinner Jacket
- Non-Iron Supima White Royal Oxford Covered Placket Tuxedo Shirt
- Black Grosgrain Black Tie
- Mayfair Black Wool Tuxedo Pant

Shop the style guide via the link in bio.

#propercloth #styleguide #menswear
13.3K
532
10
2mo ago
propercloth
Summer 2026 Style Guide | Summer Formal - Ivory Matka Silk Dinner Jacket - Non-Iron Supima White Royal Oxford Covered Placket Tuxedo Shirt - Black Grosgrain Black Tie - Mayfair Black Wool Tuxedo Pant Shop the style guide via the link in bio. #propercloth #styleguide #menswear
Earth’s textures. Tailoring’s traditions. The Fall 2025 Collection explores rich materials and warm layers for the chilly season. 

Discover the campaign — link in bio.

#propercloth #fall2025collection #menswear
13.2K
128
1
9mo ago
propercloth
Earth’s textures. Tailoring’s traditions. The Fall 2025 Collection explores rich materials and warm layers for the chilly season. Discover the campaign — link in bio. #propercloth #fall2025collection #menswear
A slower kind of Sunday. 

#propercloth
12.3K
87
0
3mo ago
propercloth
A slower kind of Sunday. #propercloth
The Holiday Style Guide

A study in comfort and craftsmanship, designed for the gatherings, pauses, and small moments that shape the holidays.

Available online and in-store — link in bio.

#propercloth #menswear #holidayguide
11.7K
467
9
7mo ago
propercloth
The Holiday Style Guide A study in comfort and craftsmanship, designed for the gatherings, pauses, and small moments that shape the holidays. Available online and in-store — link in bio. #propercloth #menswear #holidayguide
The Spring ‘26 Collection - Pacific Tempo

The lingering warmth of a golden hour, felt throughout the day.

Now available online and in-store — link in bio.

#propercloth #menswear
11.0K
118
7
3mo ago
propercloth
The Spring ‘26 Collection - Pacific Tempo The lingering warmth of a golden hour, felt throughout the day. Now available online and in-store — link in bio. #propercloth #menswear
The Fall ‘25 Style Guide is here.

14 new looks for a new season.

Dressing up these days doesn’t necessarily have to lean formal. Using texture and color for both cohesion and contrast, you can look put-together without ever having to put on a tie.

Explore the guide and shop all the pieces at the link in bio.

#propercloth #fallstyleguide #menswear
10.3K
411
4
11mo ago
propercloth
The Fall ‘25 Style Guide is here. 14 new looks for a new season. Dressing up these days doesn’t necessarily have to lean formal. Using texture and color for both cohesion and contrast, you can look put-together without ever having to put on a tie. Explore the guide and shop all the pieces at the link in bio. #propercloth #fallstyleguide #menswear
The Summer ‘26 Collection - Desert Form

The flow of time, shaping the earth.
Softening edges, tones, and perspectives.

Now available online. Link in bio.

#propercloth #menswear #desertform
9.94K
97
5
1mo ago
propercloth
The Summer ‘26 Collection - Desert Form The flow of time, shaping the earth. Softening edges, tones, and perspectives. Now available online. Link in bio. #propercloth #menswear #desertform
Earth’s textures. Tailoring’s traditions. The Fall 2025 Collection explores rich materials and warm layers for the chilly season. 

Discover the campaign — link in bio.

#propercloth #fall2025collection #menswear
9.73K
389
4
9mo ago
propercloth
Earth’s textures. Tailoring’s traditions. The Fall 2025 Collection explores rich materials and warm layers for the chilly season. Discover the campaign — link in bio. #propercloth #fall2025collection #menswear
The Summer ‘26 Style Guide.

A lighter way to dress for the season.

Now available in-store and online. Link in bio.

#propercloth #summerstyleguide #menswear
9.30K
372
8
2mo ago
propercloth
The Summer ‘26 Style Guide. A lighter way to dress for the season. Now available in-store and online. Link in bio. #propercloth #summerstyleguide #menswear
The Winter 2025 Collection.

Understated and refined for colder days.

#propercloth #menswear
8.43K
337
8
7mo ago
propercloth
The Winter 2025 Collection. Understated and refined for colder days. #propercloth #menswear
The Fall ‘25 Western Collection.

An ode to the rugged beauty of the American West and the enduring style of those who call it home. 

Now available online and in-store — link in bio. 

#propercloth #menswear
7.68K
307
10
8mo ago
propercloth
The Fall ‘25 Western Collection. An ode to the rugged beauty of the American West and the enduring style of those who call it home. Now available online and in-store — link in bio. #propercloth #menswear
The Winter 2025 Collection.

Relaxed elegance that will carry you through the cold.

Explore the collection and shop all the pieces at the link in bio.

#propercloth #menswear
7.43K
297
7
8mo ago
propercloth
The Winter 2025 Collection. Relaxed elegance that will carry you through the cold. Explore the collection and shop all the pieces at the link in bio. #propercloth #menswear
Warm days are coming. Get ahead with lightweight Italian jackets in fresh hues and versatile weaves.
7.20K
288
3
5mo ago
propercloth
Warm days are coming. Get ahead with lightweight Italian jackets in fresh hues and versatile weaves.
The Fall ‘25 Style Guide is here.

Dressing up these days doesn’t necessarily have to lean formal. Using texture and color for both cohesion and contrast, you can look put-together without ever having to put on a tie.

Explore the guide and shop all the pieces at the link in bio.

#propercloth #fallstyleguide
7.20K
288
4
10mo ago
propercloth
The Fall ‘25 Style Guide is here. Dressing up these days doesn’t necessarily have to lean formal. Using texture and color for both cohesion and contrast, you can look put-together without ever having to put on a tie. Explore the guide and shop all the pieces at the link in bio. #propercloth #fallstyleguide
The Western Collection.

Where rugged beauty meets timeless craftsmanship. 

Available online and in-store — link in bio. 

#propercloth
6.98K
279
4
8mo ago
propercloth
The Western Collection. Where rugged beauty meets timeless craftsmanship. Available online and in-store — link in bio. #propercloth

Proper Cloth (@propercloth) Instagram Stats & Analytics

Proper Cloth (@propercloth) has 232K Instagram followers with a 1.09% engagement rate over the past 12 months. Across 72.0 posts, Proper Cloth received 14.6K total likes and 137K impressions, averaging 203 likes per post. This page tracks Proper Cloth's performance metrics, top content, and engagement trends — updated daily.

Proper Cloth (@propercloth) Instagram Analytics FAQ

How many Instagram followers does Proper Cloth have?+
Proper Cloth (@propercloth) has 232K Instagram followers as of July 2026.
What is Proper Cloth's Instagram engagement rate?+
Proper Cloth's Instagram engagement rate is 1.09% over the last 12 months, based on 72.0 posts.
How many likes does Proper Cloth get on Instagram?+
Proper Cloth received 14.6K total likes across 72.0 posts in the last 12 months, averaging 203 likes per post.
How many Instagram impressions does Proper Cloth get?+
Proper Cloth's Instagram content generated 137K total impressions over the last 12 months.