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followers
3.71M
impressions
162M
likes
5.90M
comments
46.2K
posts
385
engagement
3.37%
emv
$4.77M
Average per post
421K
Key Metrics
Impressions
monthly
Distributions
Content
11.6M
276K
2.09K
4mo ago
on
Shape of Dreams 🎬 Directed by Spike Jonze, starring @Zendaya and @luxurylaw.
Inside the Dream Lab, play is part of the process.
#DreamOn #Zendaya
11.4M
1.02M
6.08K
4mo ago
on
Living the dream. Working overtime to create the collection with @luxurylaw.
#DreamOn #Zendaya
6.13M
48.5K
431
12mo ago
on
Meet Cloudboom Max. Your marathon secret weapon. 👋
Running a marathon is a big deal. Nerves. Excitement. ‘What did I sign up for?’ moments. All of the above? 🙂↕️
Most supershoes assume you’ve done this before. Cloudboom Max doesn’t.
Breathable, durable, and predictable in a good way. Seriously supportive speed on race day, so you can cross the finish line like you own it. 👏
#DreamOn #CloudboomMax
6.07M
66.6K
609
6mo ago
on
The Cloud 6 Geo. Move with the city.
#DreamOn
3.00M
119K
379
4mo ago
on
Big dreams, mini @Zendaya 🤏 playing her part in our film with Spike Jonze: Shape of Dreams.
Watch the film on our profile. 📽️
#DreamOn #Zendaya
2.58M
134K
259
3mo ago
on
@luxurylaw needs! more! options! @Zendaya
That’s all 😏
#DreamOn #Zendaya
2.39M
83.3K
857
6mo ago
on
Multitasking level: professional athlete 🙂↕️ @iga.swiatek
Tights by On. Shop now.
#DreamOn
2.37M
171K
586
4mo ago
on
“𝑊ℎ𝑎𝑡’𝑠 𝑡ℎ𝑒 𝑏𝑒𝑠𝑡 𝑖𝑑𝑒𝑎 𝑎𝑛𝑑 𝑤ℎ𝑎𝑡’𝑠 𝑡ℎ𝑒 𝑤𝑎𝑦 𝑡𝑜 𝑚𝑎𝑘𝑒 𝑡ℎ𝑒 𝑏𝑒𝑠𝑡 𝑝𝑖𝑒𝑐𝑒? 𝐼 𝑤𝑎𝑛𝑡 𝑒𝑣𝑒𝑟𝑦𝑜𝑛𝑒 𝑡𝑜 𝑓𝑒𝑒𝑙 𝑖𝑛𝑐𝑙𝑢𝑑𝑒𝑑 𝑖𝑛 𝑡ℎ𝑒 𝑝𝑟𝑜𝑐𝑒𝑠𝑠 𝑜𝑓 𝑡ℎ𝑖𝑠 𝑏𝑒𝑐𝑎𝑢𝑠𝑒 𝐼 𝑤𝑎𝑛𝑡 𝑒𝑣𝑒𝑟𝑦𝑜𝑛𝑒 𝑡𝑜 𝑓𝑒𝑒𝑙 𝑙𝑖𝑘𝑒 𝑡ℎ𝑒𝑟𝑒 𝑖𝑠 𝑠𝑜𝑚𝑒𝑡ℎ𝑖𝑛𝑔 𝑖𝑛 𝑡ℎ𝑒𝑟𝑒 𝑓𝑜𝑟 𝑡ℎ𝑒𝑚” – Zendaya.
Design days with @Zendaya working on the co-created collection. Dropping tomorrow at 10am CET.
#DreamOn
2.30M
92.1K
338
4mo ago
on
@zendaya takes the lead.
The first collection co-created with Zendaya launches April 16.
“𝑊𝑒 𝑤𝑎𝑛𝑡 𝑡𝑜 𝑐ℎ𝑎𝑙𝑙𝑒𝑛𝑔𝑒 𝑤ℎ𝑎𝑡 𝑠𝑝𝑜𝑟𝑡𝑠𝑤𝑒𝑎𝑟 𝑚𝑒𝑎𝑛𝑠 𝑓𝑜𝑟 𝑝𝑒𝑜𝑝𝑙𝑒 𝑎𝑛𝑑 𝑏𝑒 𝑝𝑙𝑎𝑦𝑓𝑢𝑙 𝑤𝑖𝑡ℎ 𝑠𝑖𝑙ℎ𝑜𝑢𝑒𝑡𝑡𝑒𝑠, 𝑐𝑜𝑙𝑜𝑟𝑠 𝑎𝑛𝑑 𝑡𝑒𝑥𝑡𝑢𝑟𝑒𝑠”.
#DreamOn #Zendaya
2.17M
86.9K
551
11mo ago
on
Team Europe or Team World? 🔴🔵
This @lavercup, you don’t just watch — you rep your side.
A limited-edition THE ROGER Clubhouse so you can lace up your loyalty. 👟
#DreamOn
2.00M
80.1K
527
6mo ago
on
I’m definitely becoming an outfit repeater 🤷🏽♀️ @on
#DreamOn #lifestyle #barcelona
1.98M
82.9K
171
4mo ago
on
Clocking in at the Dream Lab…this collection won’t create itself. 💻📁📖🖇️📏🪡
#DreamOn #Zendaya
1.87M
74.7K
417
4mo ago
on
palm springs lately
1.66M
66.4K
698
9mo ago
on
Basel champion. First ATP 500 title. 🏆
At just 19, @joaoffonseca has climbed more than 99 spots in the rankings this year.
A breakout season and it’s only the beginning.
Vamos, João! 🇧🇷
#DreamOn
1.56M
57.3K
1.55K
11mo ago
on
Welcome, @burnaboygram, our new Clubhouse President.
Together, we're shaking up sports culture, one sport at a time.
#DreamOn
1.51M
60.2K
218
4mo ago
on
@Zendaya + @luxurylaw dream design duo🙂↕️
Our first collection co-created with Zendaya & Law Roach is coming April 16.
Preview the drop via our link in bio 🤎🩶
#DreamOn #Zendaya
1.49M
48.6K
464
2mo ago
on
Once in a while, a very special crew takes over our Flagship Paris Champs-Élysées store.
The Tennis Collection. Shop now. 🎾
#DreamOn
1.47M
59.0K
201
10mo ago
on
@loewe X @on 🌎
ad
1.39M
55.4K
412
7mo ago
on
A new chapter for the court.
Padel’s youngest-ever World No.1, Arturo Coello, joins the journey.
Bienvenido, @arturocoello__. 🎾
#DreamOn
1.37M
54.9K
325
1mo ago
on
the devil wears prada, the angel wears @on 🧚🏽♂️
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#DreamOn #lifestyle #summer
On (@on) Instagram Stats & Analytics
On (@on) has 3.71M Instagram followers with a 3.37% engagement rate over the past 12 months. Across 385 posts, On received 5.90M total likes and 85.9M impressions, averaging 15.3K likes per post. This page tracks On's performance metrics, top content, and engagement trends — updated daily.
On (@on) Instagram Analytics FAQ
How many Instagram followers does On have?+
On (@on) has 3.71M Instagram followers as of August 2026.
What is On's Instagram engagement rate?+
On's Instagram engagement rate is 3.37% over the last 12 months, based on 385 posts.
How many likes does On get on Instagram?+
On received 5.90M total likes across 385 posts in the last 12 months, averaging 15.3K likes per post.
How many Instagram impressions does On get?+
On's Instagram content generated 85.9M total impressions over the last 12 months.