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followers
3.76M
impressions
162M
likes
6.16M
comments
47.3K
posts
384
engagement
3.65%
emv
$4.84M
Average per post
422K
Key Metrics
Impressions
monthly
Distributions
Content
11.7M
277K
2.09K
5mo ago
on
Shape of Dreams 🎬 Directed by Spike Jonze, starring @Zendaya and @luxurylaw.
Inside the Dream Lab, play is part of the process.
#DreamOn #Zendaya
11.7M
1.05M
6.13K
5mo ago
on
Living the dream. Working overtime to create the collection with @luxurylaw.
#DreamOn #Zendaya
6.07M
66.7K
608
7mo ago
on
The Cloud 6 Geo. Move with the city.
#DreamOn
3.01M
119K
381
5mo ago
on
Big dreams, mini @Zendaya 🤏 playing her part in our film with Spike Jonze: Shape of Dreams.
Watch the film on our profile. 📽️
#DreamOn #Zendaya
2.61M
136K
261
4mo ago
on
@luxurylaw needs! more! options! @Zendaya
That’s all 😏
#DreamOn #Zendaya
2.39M
83.3K
856
7mo ago
on
Multitasking level: professional athlete 🙂↕️ @iga.swiatek
Tights by On. Shop now.
#DreamOn
2.39M
173K
590
4mo ago
on
“𝑊ℎ𝑎𝑡’𝑠 𝑡ℎ𝑒 𝑏𝑒𝑠𝑡 𝑖𝑑𝑒𝑎 𝑎𝑛𝑑 𝑤ℎ𝑎𝑡’𝑠 𝑡ℎ𝑒 𝑤𝑎𝑦 𝑡𝑜 𝑚𝑎𝑘𝑒 𝑡ℎ𝑒 𝑏𝑒𝑠𝑡 𝑝𝑖𝑒𝑐𝑒? 𝐼 𝑤𝑎𝑛𝑡 𝑒𝑣𝑒𝑟𝑦𝑜𝑛𝑒 𝑡𝑜 𝑓𝑒𝑒𝑙 𝑖𝑛𝑐𝑙𝑢𝑑𝑒𝑑 𝑖𝑛 𝑡ℎ𝑒 𝑝𝑟𝑜𝑐𝑒𝑠𝑠 𝑜𝑓 𝑡ℎ𝑖𝑠 𝑏𝑒𝑐𝑎𝑢𝑠𝑒 𝐼 𝑤𝑎𝑛𝑡 𝑒𝑣𝑒𝑟𝑦𝑜𝑛𝑒 𝑡𝑜 𝑓𝑒𝑒𝑙 𝑙𝑖𝑘𝑒 𝑡ℎ𝑒𝑟𝑒 𝑖𝑠 𝑠𝑜𝑚𝑒𝑡ℎ𝑖𝑛𝑔 𝑖𝑛 𝑡ℎ𝑒𝑟𝑒 𝑓𝑜𝑟 𝑡ℎ𝑒𝑚” – Zendaya.
Design days with @Zendaya working on the co-created collection. Dropping tomorrow at 10am CET.
#DreamOn
2.30M
92.2K
339
5mo ago
on
@zendaya takes the lead.
The first collection co-created with Zendaya launches April 16.
“𝑊𝑒 𝑤𝑎𝑛𝑡 𝑡𝑜 𝑐ℎ𝑎𝑙𝑙𝑒𝑛𝑔𝑒 𝑤ℎ𝑎𝑡 𝑠𝑝𝑜𝑟𝑡𝑠𝑤𝑒𝑎𝑟 𝑚𝑒𝑎𝑛𝑠 𝑓𝑜𝑟 𝑝𝑒𝑜𝑝𝑙𝑒 𝑎𝑛𝑑 𝑏𝑒 𝑝𝑙𝑎𝑦𝑓𝑢𝑙 𝑤𝑖𝑡ℎ 𝑠𝑖𝑙ℎ𝑜𝑢𝑒𝑡𝑡𝑒𝑠, 𝑐𝑜𝑙𝑜𝑟𝑠 𝑎𝑛𝑑 𝑡𝑒𝑥𝑡𝑢𝑟𝑒𝑠”.
#DreamOn #Zendaya
2.18M
87.0K
551
1y ago
on
Team Europe or Team World? 🔴🔵
This @lavercup, you don’t just watch — you rep your side.
A limited-edition THE ROGER Clubhouse so you can lace up your loyalty. 👟
#DreamOn
2.00M
80.1K
525
7mo ago
on
I’m definitely becoming an outfit repeater 🤷🏽♀️ @on
#DreamOn #lifestyle #barcelona
1.99M
83.3K
171
5mo ago
on
Clocking in at the Dream Lab…this collection won’t create itself. 💻📁📖🖇️📏🪡
#DreamOn #Zendaya
1.90M
98.4K
682
2w ago
on
Before the world watched, there was a bike ride to practice and a dream.
Congratulations, @rogerfederer.
The @tennishallofame just welcomed another icon.
THE ROGER Centre Court @tennishallofame, launching August 25.
#DreamOn
1.87M
74.8K
415
4mo ago
on
palm springs lately
1.66M
66.4K
698
10mo ago
on
Basel champion. First ATP 500 title. 🏆
At just 19, @joaoffonseca has climbed more than 99 spots in the rankings this year.
A breakout season and it’s only the beginning.
Vamos, João! 🇧🇷
#DreamOn
1.63M
65.2K
272
3w ago
on
Unwind.
Shaped by FKA twigs’ lifelong practice of dance and performance, where movement is a sustained discipline that continues into recovery.
On by FKA twigs. A collection for post-performance restoration, featuring the new Cloudmonster 3 Mule. Live August 27.
1.51M
60.2K
218
5mo ago
on
@Zendaya + @luxurylaw dream design duo🙂↕️
Our first collection co-created with Zendaya & Law Roach is coming April 16.
Preview the drop via our link in bio 🤎🩶
#DreamOn #Zendaya
1.50M
48.6K
463
3mo ago
on
Once in a while, a very special crew takes over our Flagship Paris Champs-Élysées store.
The Tennis Collection. Shop now. 🎾
#DreamOn
1.47M
59.0K
202
11mo ago
on
@loewe X @on 🌎
ad
1.39M
55.4K
413
8mo ago
on
A new chapter for the court.
Padel’s youngest-ever World No.1, Arturo Coello, joins the journey.
Bienvenido, @arturocoello__. 🎾
#DreamOn
1.38M
55.3K
328
1mo ago
on
the devil wears prada, the angel wears @on 🧚🏽♂️
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#DreamOn #lifestyle #summer
On (@on) Instagram Stats & Analytics
On (@on) has 3.76M Instagram followers with a 3.65% engagement rate over the past 12 months. Across 384 posts, On received 6.16M total likes and 82.7M impressions, averaging 16.0K likes per post. This page tracks On's performance metrics, top content, and engagement trends — updated daily.
On (@on) Instagram Analytics FAQ
How many Instagram followers does On have?+
On (@on) has 3.76M Instagram followers as of September 2026.
What is On's Instagram engagement rate?+
On's Instagram engagement rate is 3.65% over the last 12 months, based on 384 posts.
How many likes does On get on Instagram?+
On received 6.16M total likes across 384 posts in the last 12 months, averaging 16.0K likes per post.
How many Instagram impressions does On get?+
On's Instagram content generated 82.7M total impressions over the last 12 months.