NewGet @on's full report
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followers
4.11M
impressions
397M
likes
12.5M
comments
93.0K
posts
367
engagement
2.61%
emv
$11.2M
Average per post
1.08M
Key Metrics
Impressions
monthly
Distributions
Content
57.8M
40.3K
153
1mo ago
on
Dream On, Sydney.
Dream On, Football.
#DreamOn
47.6M
1.90M
10.9K
1mo ago
on
Dream On, Football.
I still dream of playing football.
That might surprise you, coming from someone who plays it for a living.
But it’s true.
I still dream of playing with my friends.
Playing until sunset. Until dinner.
Playing just because it was a game, long before it could become a career.
I have followed this dream for as long as I can remember.
Once again it has led me to one of the biggest changes in my life.
Now, I find myself surrounded by innovators who dream of the same things I do.
Of bringing foot as close as possible to ball.
Of bringing the people as close as possible to the game.
Of bringing the world as close as possible to play.
I guess that’s the thing about dreams that refuse to change.
They’re usually the ones that change everything.
Dream On. @on @on.football
25.7M
219K
1.36K
1mo ago
on
Dream On, Kylian.
Dream On, Football.
#DreamOn
12.9M
541K
4.70K
2w ago
on
On your right, @zendaya 🎬
Making movement look effortless as ever, in the latest collection co-created with Zendaya and @luxurylaw.
#DreamOn #Zendaya
12.0M
1.08M
6.16K
6mo ago
on
Living the dream. Working overtime to create the collection with @luxurylaw.
#DreamOn #Zendaya
11.9M
277K
2.08K
6mo ago
on
Shape of Dreams 🎬 Directed by Spike Jonze, starring @Zendaya and @luxurylaw.
Inside the Dream Lab, play is part of the process.
#DreamOn #Zendaya
11.3M
41.9K
1.38K
1mo ago
on
Dream On, Thierry.
Dream On, Football.
#DreamOn
10.9M
277K
1.32K
2w ago
on
Easier than it looks? @thenunchuckprincess @zendaya @luxurylaw
#DreamOn #Zendaya
9.71M
647K
2.36K
3w ago
on
Careful what you wish for @zendaya
Oct 1 👀
9.07M
273K
3.23K
1mo ago
on
Sound on. Play now. FC 27 Early Access is here and everyone’s playing The World’s Game.
Play #FC27 today with Early Access and step into The Grounds, a social football playground where the streets meet the stadium, and feel greater control in every game mode with more fluid, true-to-life gameplay. Link in bio.
6.74M
269K
722
1mo ago
on
A new dream for On. @On.Football, welcome to the team!
Dream On, Football.
#DreamOn
Photographed by Juergen Teller.
6.08M
66.7K
608
8mo ago
on
The Cloud 6 Geo. Move with the city.
#DreamOn
5.22M
274K
1.19K
2w ago
on
Last seen by the catering trucks.
If found, contact @zendaya 🙃
To be continued…
#DreamOn #Zendaya
4.66M
183K
748
2w ago
on
A true maestro at work 🙂↕️
#DreamOn #Zendaya
4.54M
329K
11.0K
1w ago
on
Angélique meets her match @luxurylaw.
#DreamOn #Zendaya
3.91M
157K
988
6d ago
on
From Basel to Shenzhen. The dream keeps moving. 🎾
A floating tennis court. 2,000 drones lighting up the sky. And @rogerfederer sharing the court with the next generation of tennis dreamers.
Shenzhen, thanks for playing.
感谢每一场
#DreamOn #ThanksForPlaying
3.83M
153K
773
1mo ago
on
After a year behind the scenes, working with us on the future of the game we love, meet On’s Director of Football. His view? ‘It’s limitless’.
Dream On, Football.
#DreamOn
Photographed by Juergen Teller.
3.42M
137K
431
2w ago
on
The latest co-created collection with @zendaya and @luxurylaw just landed. Shop via our link in bio.
💫💫💫
Form-fitting 🤎 Super soft 🙂↕️ Studio Bodysuit now in python.
Meet the Cloudnova Moon Mary Jane. Your new daily go-to.
Effortless, every day. Explore the new collection via link in bio.
🐍
3.13M
125K
379
1mo ago
on
One shoe. Two sides. 🔴🔵
With @lavercup London around the corner, @rogerfederer steps into a tennis-inspired edition made for both sides of the court.
Team Europe or Team World. Pick your side.
#DreamOn
3.01M
119K
383
6mo ago
on
Big dreams, mini @Zendaya 🤏 playing her part in our film with Spike Jonze: Shape of Dreams.
Watch the film on our profile. 📽️
#DreamOn #Zendaya
On (@on) Instagram Stats & Analytics
On (@on) has 4.11M Instagram followers with a 2.61% engagement rate over the past 12 months. Across 367 posts, On received 12.5M total likes and 397M impressions, averaging 34.0K likes per post. This page tracks On's performance metrics, top content, and engagement trends — updated daily. To benchmark @on against other accounts, use Socialpruf's Instagram competitor analysis tool.
On (@on) Instagram Analytics FAQ
How many Instagram followers does On have?+
On (@on) has 4.11M Instagram followers as of October 2026.
What is On's Instagram engagement rate?+
On's Instagram engagement rate is 2.61% over the last 12 months, based on 367 posts.
How many likes does On get on Instagram?+
On received 12.5M total likes across 367 posts in the last 12 months, averaging 34.0K likes per post.
How many Instagram impressions does On get?+
On's Instagram content generated 397M total impressions over the last 12 months.
Can I compare On with other Instagram accounts?+
Yes. Add @on to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.