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During his historic performance at the Super Bowl LX, @badbunnypr shouts out all the countries in America.
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nymag
During his historic performance at the Super Bowl LX, @badbunnypr shouts out all the countries in America.
Hannah Einbinder wins Best Supporting Actress in a Comedy at the #Emmys. 

Head to the link in our bio for more live updates from the 2025 Emmy Awards.
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Hannah Einbinder wins Best Supporting Actress in a Comedy at the #Emmys. Head to the link in our bio for more live updates from the 2025 Emmy Awards.
Zohran Mamdani has won New York City’s mayoral race — he will be the first Muslim and first person of South Asian descent to serve as the city’s mayor. At 34 years old, he will also be the youngest person to run City Hall in recent history. “This city is a city of possibility,” Mamdani told Errol Louis shortly before the primary in June. “It’s where people come to live out their dream, but it’s one where we’re making it such that you can’t even afford to take a swing, for most people, because if you don’t land it, you’ll have to leave. We can’t make it a place where failure is the end of your story.” Swipe to see Mamdani’s campaign over the course of the last seven months, across all five boroughs of the city — and tap the link in our bio to read Louis’s full commentary on Mamdani’s triumph.

Photos: @adam.r.dowling for New York Magazine; tony_brise/Sipa USA/AP Photo; @jackisjackwas; @amirbangs; @jmondkar; @brianfinke for New York Magazine; @victorblue/Bloomberg/Getty Images; @shuranhuang; @eduardomunnoz, Reuters; @laurabrettxo/Sipa USA/AP Photo; @markpetersonpixs/Redux
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Zohran Mamdani has won New York City’s mayoral race — he will be the first Muslim and first person of South Asian descent to serve as the city’s mayor. At 34 years old, he will also be the youngest person to run City Hall in recent history. “This city is a city of possibility,” Mamdani told Errol Louis shortly before the primary in June. “It’s where people come to live out their dream, but it’s one where we’re making it such that you can’t even afford to take a swing, for most people, because if you don’t land it, you’ll have to leave. We can’t make it a place where failure is the end of your story.” Swipe to see Mamdani’s campaign over the course of the last seven months, across all five boroughs of the city — and tap the link in our bio to read Louis’s full commentary on Mamdani’s triumph. Photos: @adam.r.dowling for New York Magazine; tony_brise/Sipa USA/AP Photo; @jackisjackwas; @amirbangs; @jmondkar; @brianfinke for New York Magazine; @victorblue/Bloomberg/Getty Images; @shuranhuang; @eduardomunnoz, Reuters; @laurabrettxo/Sipa USA/AP Photo; @markpetersonpixs/Redux
“I honestly don’t feel like I need to say anything but that no one is illegal on stolen land. I really feel hopeful in this room, and I feel like we need to keep fighting and speaking up and protesting. And fuck ICE.” —Billie Eilish accepting the Grammy for Song of the Year
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“I honestly don’t feel like I need to say anything but that no one is illegal on stolen land. I really feel hopeful in this room, and I feel like we need to keep fighting and speaking up and protesting. And fuck ICE.” —Billie Eilish accepting the Grammy for Song of the Year
During his October 4 ‘SNL’ monologue, Bad Bunny switched to Spanish while reflecting on his upcoming 2026 Super Bowl halftime show. “If you didn’t understand what I just said,” he continued in English, “you have four months to learn.” Tap the link in bio for more.
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nymag
During his October 4 ‘SNL’ monologue, Bad Bunny switched to Spanish while reflecting on his upcoming 2026 Super Bowl halftime show. “If you didn’t understand what I just said,” he continued in English, “you have four months to learn.” Tap the link in bio for more.
When Connor Storrie first got the script for ‘Heated Rivalry,’ he wasn’t familiar with author Rachel Reid’s ‘Game Changers’ books or their intense fanbase. He just thought it was a little Canadian hockey show. But after learning he was a finalist for the role of Ilya, Storrie threw himself into research, skating every day, and once he got the job, poring over the Russian language in the script with dialect coach Kate Yablunovsky. Storrie also read the books and immersed himself in the online fan base. “My algorithm has been ‘Heated Rivalry’ from the moment I started with these characters,” he says. “I’ve gaslit myself into believing that this is just for me and the 10,000 people who love the book.”

The sheer number of sex scenes in its source material primed ‘Heated Rivalry’ for virality, but the tidal wave of obsession took everyone involved by surprise. “This is the first time in my life I’m having this many eyes on me,” Storrie says. “They’ve seen me naked, they’ve seen me kiss, they’ve seen me be in love with a man on screen. I feel honored to be able to bring someone to life that so many people feel seen, understood, and represented by.”

At the link in bio, Storrie talks about playing Ilya on everyone’s favorite smutty gay hockey show, losing his privacy overnight, and his “best friend” Hudson Williams.

Photo: Ritchie Jo Espenilla
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When Connor Storrie first got the script for ‘Heated Rivalry,’ he wasn’t familiar with author Rachel Reid’s ‘Game Changers’ books or their intense fanbase. He just thought it was a little Canadian hockey show. But after learning he was a finalist for the role of Ilya, Storrie threw himself into research, skating every day, and once he got the job, poring over the Russian language in the script with dialect coach Kate Yablunovsky. Storrie also read the books and immersed himself in the online fan base. “My algorithm has been ‘Heated Rivalry’ from the moment I started with these characters,” he says. “I’ve gaslit myself into believing that this is just for me and the 10,000 people who love the book.” The sheer number of sex scenes in its source material primed ‘Heated Rivalry’ for virality, but the tidal wave of obsession took everyone involved by surprise. “This is the first time in my life I’m having this many eyes on me,” Storrie says. “They’ve seen me naked, they’ve seen me kiss, they’ve seen me be in love with a man on screen. I feel honored to be able to bring someone to life that so many people feel seen, understood, and represented by.” At the link in bio, Storrie talks about playing Ilya on everyone’s favorite smutty gay hockey show, losing his privacy overnight, and his “best friend” Hudson Williams. Photo: Ritchie Jo Espenilla
Ballet dancer Misty Copeland makes a surprise appearance during the #Sinners performance at the #Oscars. What did Timotheé think of this?
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nymag
Ballet dancer Misty Copeland makes a surprise appearance during the #Sinners performance at the #Oscars. What did Timotheé think of this?
At a special screening of DIE MY LOVE with @mubi, star Jennifer Lawrence talked to senior writer @rachlyha about what it was like filming nude scenes in the film while being pregnant: “I think being pregnant took a lot of vanity anxiety away. It felt really freeing ... I remember them sending over a close up of like, cellulite, being like, ‘Do you want us to touch this up?’ And I was like, ‘No. That’s an ass.’”
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At a special screening of DIE MY LOVE with @mubi, star Jennifer Lawrence talked to senior writer @rachlyha about what it was like filming nude scenes in the film while being pregnant: “I think being pregnant took a lot of vanity anxiety away. It felt really freeing ... I remember them sending over a close up of like, cellulite, being like, ‘Do you want us to touch this up?’ And I was like, ‘No. That’s an ass.’”
Introducing the #Culturati50, featuring @lola.tung. This year, the actress was in the hottest love triangle on TV, but what was she watching?

It’s list-making season, and for our latest cover story, we asked 50 culture-makers to join us in anointing the best of 2025. The people who shaped entertainment this year evaluated the movies, TV, music, books, theater, and other amusing miscellany that shaped 2025.

At the link in our bio, find out who Lola Tung struts to on her hot-girl walks and much more. 

Portfolio by @MarkSeliger.
Styling by @danieledley.
Executive production by Ruth Levy.
Production by Madi Overstreet.
Postproduction by Rachel Crowe.
Tailoring by Susan Balcunas.
Style assisting by Grace Providencia Wagner and Lexi Lang. 
Digitech by Will Foerster.
Photo assisting by Reggie Desilus and Jonas Søndergaard.
Hair by Rebekah Forecast using Sisley.
Makeup by Misha Shahzada using Victoria Beckham Beauty at A Frame Agency.
Wardrobe by @MiuMiu (full look), @Bvlgari (jewelry).
Special thanks to Fouquet’s New York.
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Introducing the #Culturati50, featuring @lola.tung. This year, the actress was in the hottest love triangle on TV, but what was she watching? It’s list-making season, and for our latest cover story, we asked 50 culture-makers to join us in anointing the best of 2025. The people who shaped entertainment this year evaluated the movies, TV, music, books, theater, and other amusing miscellany that shaped 2025. At the link in our bio, find out who Lola Tung struts to on her hot-girl walks and much more. Portfolio by @MarkSeliger. Styling by @danieledley. Executive production by Ruth Levy. Production by Madi Overstreet. Postproduction by Rachel Crowe. Tailoring by Susan Balcunas. Style assisting by Grace Providencia Wagner and Lexi Lang. Digitech by Will Foerster. Photo assisting by Reggie Desilus and Jonas Søndergaard. Hair by Rebekah Forecast using Sisley. Makeup by Misha Shahzada using Victoria Beckham Beauty at A Frame Agency. Wardrobe by @MiuMiu (full look), @Bvlgari (jewelry). Special thanks to Fouquet’s New York.
Kumail Nanjiani announces the seventh ever tie in #Oscars history for the Live-Action Short Film category, with “The Singers” and “Two People Exchanging Saliva” BOTH winning.
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Kumail Nanjiani announces the seventh ever tie in #Oscars history for the Live-Action Short Film category, with “The Singers” and “Two People Exchanging Saliva” BOTH winning.
BAD BUNNY AND LADY GAGA WE WONNNNNN #superbowl
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nymag
BAD BUNNY AND LADY GAGA WE WONNNNNN #superbowl
EXCLUSIVE: Bowen Yang will make his Broadway debut on September 15, starring as the central diva, the violent, alcoholic, audience-starved Mary Todd Lincoln in 'Oh, Mary!'

“I'm not afraid to be masculine in this Mary,” Yang tells Vulture writer Jason P. Frank. “Mary having a complete delusion about her skills versus how other people perceive her feels very male to me, in a way that I relate with.” Director Sam Pinkleton agrees. “I think Bowen's Mary will be particularly intense,” he theorizes. “Bowen's Mary might be a real viper. She will be very strong.”

At the link in bio, read more about what to expect from Yang's debut — and find out who else might be on the casting department's list of potential future Mary Todds.
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nymag
EXCLUSIVE: Bowen Yang will make his Broadway debut on September 15, starring as the central diva, the violent, alcoholic, audience-starved Mary Todd Lincoln in 'Oh, Mary!' “I'm not afraid to be masculine in this Mary,” Yang tells Vulture writer Jason P. Frank. “Mary having a complete delusion about her skills versus how other people perceive her feels very male to me, in a way that I relate with.” Director Sam Pinkleton agrees. “I think Bowen's Mary will be particularly intense,” he theorizes. “Bowen's Mary might be a real viper. She will be very strong.” At the link in bio, read more about what to expect from Yang's debut — and find out who else might be on the casting department's list of potential future Mary Todds.
This year, @owencoooper rewatched ‘Stranger Things,’ after first viewing it when he was about 8 years old. With Season 5 Volume 2 releasing on Christmas, “I don’t know what I’m gonna do. I might just open the gifts in my bed while watching ‘Stranger Things,’” he says. “And the finale is coming out on New Year’s Eve as well, so gosh, I’m gonna have to cancel some plans for that.” 

For our first annual Culturati 50 Issue, the ‘Adolescence’ star shares what he watched, read, and listened to this year, including ‘Stranger Things’ on Broadway, in addition to the show, and Oasis at Heaton Park. Read his full survey at the link in our bio. 

Portfolio by @MarkSeliger.
Styling by @danieledley.
Executive production by Ruth Levy.
Production by Madi Overstreet.
Postproduction by Rachel Crowe.
Tailoring by Susan Balcunas.
Style assisting by Grace Providencia Wagner and Lexi Lang.
Digitech by Will Foerster.
Photo assisting by Reggie Desilus and Jonas Søndergaard.
Grooming by Rheanne White using Bumble and Bumble at Tracey Mattingly.
Wardrobe by @Bottega Veneta (full look), @Bvlgari (jewelry).
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nymag
This year, @owencoooper rewatched ‘Stranger Things,’ after first viewing it when he was about 8 years old. With Season 5 Volume 2 releasing on Christmas, “I don’t know what I’m gonna do. I might just open the gifts in my bed while watching ‘Stranger Things,’” he says. “And the finale is coming out on New Year’s Eve as well, so gosh, I’m gonna have to cancel some plans for that.” For our first annual Culturati 50 Issue, the ‘Adolescence’ star shares what he watched, read, and listened to this year, including ‘Stranger Things’ on Broadway, in addition to the show, and Oasis at Heaton Park. Read his full survey at the link in our bio. Portfolio by @MarkSeliger. Styling by @danieledley. Executive production by Ruth Levy. Production by Madi Overstreet. Postproduction by Rachel Crowe. Tailoring by Susan Balcunas. Style assisting by Grace Providencia Wagner and Lexi Lang. Digitech by Will Foerster. Photo assisting by Reggie Desilus and Jonas Søndergaard. Grooming by Rheanne White using Bumble and Bumble at Tracey Mattingly. Wardrobe by @Bottega Veneta (full look), @Bvlgari (jewelry).
Catherine O’Hara, the beloved actor known for her roles in ‘Home Alone,’ ‘Schitt’s Creek,’ and most recently, ‘The Studio,’ has died at the age of 71. Read more about the news of her passing at the link in our bio. 

Photos: Everett Collection
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Catherine O’Hara, the beloved actor known for her roles in ‘Home Alone,’ ‘Schitt’s Creek,’ and most recently, ‘The Studio,’ has died at the age of 71. Read more about the news of her passing at the link in our bio. Photos: Everett Collection
Olivia Dean wins Best New Artist at the 2026 #Grammys and says she "wouldn't be here" without her immigrant family. 

Head to the link in our bio for live updates from the Grammy awards.
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Olivia Dean wins Best New Artist at the 2026 #Grammys and says she "wouldn't be here" without her immigrant family. Head to the link in our bio for live updates from the Grammy awards.
"Is anyone hiring?" - Stephen Colbert at the #Emmys after getting a raucous standing ovation. 

Follow along for live updates from the 2025 Emmy Awards at the link in our bio.
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"Is anyone hiring?" - Stephen Colbert at the #Emmys after getting a raucous standing ovation. Follow along for live updates from the 2025 Emmy Awards at the link in our bio.
Introducing the #Culturati50, featuring Owen Cooper. This year, the actor disturbed and captivated viewers on ‘Adolescence,’ but what culture scared him the most?

It’s list-making season, and for our latest cover story, we asked 50 culture-makers to join us in anointing the best of 2025. The people who shaped entertainment this year evaluated the movies, TV, music, books, theater, and other amusing miscellany that shaped 2025.

At the link in our bio, find out which concert was the “best night” of 15-year-old Owen Cooper’s life and much more. 

Portfolio by @MarkSeliger.
Styling by @danieledley.
Executive production by Ruth Levy.
Production by Madi Overstreet. 
Postproduction by Rachel Crowe.
Tailoring by Susan Balcunas.
Style assisting by Grace Providencia Wagner and Lexi Lang.
Digitech by Will Foerster.
Photo assisting by Reggie Desilus and Jonas Søndergaard.
Grooming by Rheanne White using Bumble and Bumble at Tracey Mattingly.
Wardrobe by @Bottega Veneta (full look), @Bvlgari (jewelry).
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nymag
Introducing the #Culturati50, featuring Owen Cooper. This year, the actor disturbed and captivated viewers on ‘Adolescence,’ but what culture scared him the most? It’s list-making season, and for our latest cover story, we asked 50 culture-makers to join us in anointing the best of 2025. The people who shaped entertainment this year evaluated the movies, TV, music, books, theater, and other amusing miscellany that shaped 2025. At the link in our bio, find out which concert was the “best night” of 15-year-old Owen Cooper’s life and much more. Portfolio by @MarkSeliger. Styling by @danieledley. Executive production by Ruth Levy. Production by Madi Overstreet. Postproduction by Rachel Crowe. Tailoring by Susan Balcunas. Style assisting by Grace Providencia Wagner and Lexi Lang. Digitech by Will Foerster. Photo assisting by Reggie Desilus and Jonas Søndergaard. Grooming by Rheanne White using Bumble and Bumble at Tracey Mattingly. Wardrobe by @Bottega Veneta (full look), @Bvlgari (jewelry).
Bad Bunny in tears after his album of the year win for "DeBÍ TiRAR MáS FOToS" was announced.
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Bad Bunny in tears after his album of the year win for "DeBÍ TiRAR MáS FOToS" was announced.
It was 3 p.m. on a November afternoon, and inside the Planet Hollywood Resort and Casino in Las Vegas, seven men wearing the storied Chippendales uniform were onstage, dancing to royalty-free music to win over one woman. That woman, Taylor Frankie Paul, was there to determine which of them would be her husband.

Features writer Rebecca Jennings (@rebexxxxa) was on set for ‘The Bachelorette,’ which positioned Paul as the first lead in 22 seasons plucked not from the franchise’s existing roster of contestants but rather ‘The Secret Lives of Mormon Wives.’ “I realized, ‘Oh my God, this girl is one of the most honest reality TV stars that I’ve ever seen,” said Scott Teti, the showrunner for ‘The Bachelorette,’ one week before its scheduled premiere. “As we talked more, I realized she has no ability to really lie. Everything is really authentic, all the truth just comes out.” 

But no one who wasn’t in that Chippendales theater will see the footage of the seven men onstage, nor the rest of Paul’s journey to find love, anytime soon. On March 19, days before the premiere, video footage of Paul’s 2023 domestic violence incident with her on-again, off-again partner Dakota Mortensen appeared online. Disney, which owns ABC and Hulu, announced that it “made the decision to not move forward with the new season of ‘The Bachelorette’ at this time.”

“When you come at me, that’s a different level of ‘I will give it back to you,’” Paul told Jennings in mid-February. “I’m not rising above. Actually, I’m raising hell.”

At the link in bio, Jennings reports from ‘The Bachelorette’ set with Taylor Frankie Paul — before everything came crashing down.

***

Photograph by @michaelfriberg
Styling by Krystine Couch
Hair by Dominick Johnson
Makeup by Peyton Warr
Hat by Zandria
Jewelry by Charlie Lapson
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nymag
It was 3 p.m. on a November afternoon, and inside the Planet Hollywood Resort and Casino in Las Vegas, seven men wearing the storied Chippendales uniform were onstage, dancing to royalty-free music to win over one woman. That woman, Taylor Frankie Paul, was there to determine which of them would be her husband. Features writer Rebecca Jennings (@rebexxxxa) was on set for ‘The Bachelorette,’ which positioned Paul as the first lead in 22 seasons plucked not from the franchise’s existing roster of contestants but rather ‘The Secret Lives of Mormon Wives.’ “I realized, ‘Oh my God, this girl is one of the most honest reality TV stars that I’ve ever seen,” said Scott Teti, the showrunner for ‘The Bachelorette,’ one week before its scheduled premiere. “As we talked more, I realized she has no ability to really lie. Everything is really authentic, all the truth just comes out.” But no one who wasn’t in that Chippendales theater will see the footage of the seven men onstage, nor the rest of Paul’s journey to find love, anytime soon. On March 19, days before the premiere, video footage of Paul’s 2023 domestic violence incident with her on-again, off-again partner Dakota Mortensen appeared online. Disney, which owns ABC and Hulu, announced that it “made the decision to not move forward with the new season of ‘The Bachelorette’ at this time.” “When you come at me, that’s a different level of ‘I will give it back to you,’” Paul told Jennings in mid-February. “I’m not rising above. Actually, I’m raising hell.” At the link in bio, Jennings reports from ‘The Bachelorette’ set with Taylor Frankie Paul — before everything came crashing down. *** Photograph by @michaelfriberg Styling by Krystine Couch Hair by Dominick Johnson Makeup by Peyton Warr Hat by Zandria Jewelry by Charlie Lapson
Not since the co-creator of the Minions disavowed their history have we had a despicable scandal like this. The Spanish figure skater Tomàs-Llorenç Guarino Sabaté, who’s set to compete at the 2026 Winter Olympics, will now be allowed to perform his Minion short-form routine after an initial copyright denial. 

Guarino Sabaté had been using the song for the entirety of the international skating season — music of which he said was chosen to “bring joy and a playful style to the ice while still meeting every required element to show that skating as a male Olympic figure skater can be fun.” 

In his celebratory update, the six-time Spanish national champion credited those who “reposted, shared, and supported” his routine for moving the needle on Universal’s reversal, although he’s still waiting on two other musical elements to be cleared. Read the full update at the link in our bio.
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nymag
Not since the co-creator of the Minions disavowed their history have we had a despicable scandal like this. The Spanish figure skater Tomàs-Llorenç Guarino Sabaté, who’s set to compete at the 2026 Winter Olympics, will now be allowed to perform his Minion short-form routine after an initial copyright denial. Guarino Sabaté had been using the song for the entirety of the international skating season — music of which he said was chosen to “bring joy and a playful style to the ice while still meeting every required element to show that skating as a male Olympic figure skater can be fun.” In his celebratory update, the six-time Spanish national champion credited those who “reposted, shared, and supported” his routine for moving the needle on Universal’s reversal, although he’s still waiting on two other musical elements to be cleared. Read the full update at the link in our bio.

New York Magazine (@nymag) Instagram Stats & Analytics

New York Magazine (@nymag) has 2.47M Instagram followers with a 3.87% engagement rate over the past 12 months. Across 1.89K posts, New York Magazine received 17.8M total likes and 165M impressions, averaging 9.43K likes per post. This page tracks New York Magazine's performance metrics, top content, and engagement trends — updated daily.

New York Magazine (@nymag) Instagram Analytics FAQ

How many Instagram followers does New York Magazine have?+
New York Magazine (@nymag) has 2.47M Instagram followers as of September 2026.
What is New York Magazine's Instagram engagement rate?+
New York Magazine's Instagram engagement rate is 3.87% over the last 12 months, based on 1.89K posts.
How many likes does New York Magazine get on Instagram?+
New York Magazine received 17.8M total likes across 1.89K posts in the last 12 months, averaging 9.43K likes per post.
How many Instagram impressions does New York Magazine get?+
New York Magazine's Instagram content generated 165M total impressions over the last 12 months.