NewGet @nutrafol's full report
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followers
473K
impressions
17.1M
likes
124K
comments
73.0K
posts
303
engagement
0.698%
emv
$464K
Average per post
56.3K

Key Metrics

Distributions

Top Content

Too many options? Never heard of her. 💁🏼‍♀️ #Nutrafol_Partner @zannarassi takes us along for a little fashion, beauty and decision-making with @nutrafol.
7.62M
3.32K
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2w ago
nutrafol
Too many options? Never heard of her. 💁🏼‍♀️ #Nutrafol_Partner @zannarassi takes us along for a little fashion, beauty and decision-making with @nutrafol.
starting the year off right with @nutrafol @ultabeauty ❤️ my mom and I are so excited to share our hair health journeys with you! #NutrafolPartner #Nutrafol #UltaBeauty #HeardInTheHairAisle
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8mo ago
nutrafol
starting the year off right with @nutrafol @ultabeauty ❤️ my mom and I are so excited to share our hair health journeys with you! #NutrafolPartner #Nutrafol #UltaBeauty #HeardInTheHairAisle
Some people walk past Ulta. We are not those people. 🧡 ICYMI — Nutrafol is officially on shelves at 750+ Ulta locations. Have you spotted us yet? 👀 @Ultabeauty
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3mo ago
nutrafol
Some people walk past Ulta. We are not those people. 🧡 ICYMI — Nutrafol is officially on shelves at 750+ Ulta locations. Have you spotted us yet? 👀 @Ultabeauty
Chocolate is nice… but a fresh blowout hits different. 💁‍♀️💘
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7mo ago
nutrafol
Chocolate is nice… but a fresh blowout hits different. 💁‍♀️💘
We weren’t even married yet and he was already stealing my hair products 😂💍 I’ve been using @nutrafol for years, so of course it was part of our wedding haircare routine. For me, wedding hair prep started long before the styling chair—it was about staying consistent with taking care of my hair. Nutrafol supplements support hair growth and help promote thicker, fuller-looking hair over time. 🤍 We took our supplements and used our hair serum together before getting ready—and by “our” serum, I mean mine, because he forgot his. Marriage prep, apparently. #Nutrafol #WeddingHair #BridalHairCare #WeddingHairPrep #HairCareRoutine
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3w ago
nutrafol
We weren’t even married yet and he was already stealing my hair products 😂💍 I’ve been using @nutrafol for years, so of course it was part of our wedding haircare routine. For me, wedding hair prep started long before the styling chair—it was about staying consistent with taking care of my hair. Nutrafol supplements support hair growth and help promote thicker, fuller-looking hair over time. 🤍 We took our supplements and used our hair serum together before getting ready—and by “our” serum, I mean mine, because he forgot his. Marriage prep, apparently. #Nutrafol #WeddingHair #BridalHairCare #WeddingHairPrep #HairCareRoutine
#NutrafolPartner My hair has been through it all—from postpartum straight into perimenopause—and @Nutrafol has supported me every step of the way. When I noticed changes after having my baby, my husband actually suggested I try Nutrafol Postpartum. I saw such great results that when perimenopause hit, I knew I could turn to a brand I already trusted with Nutrafol Women’s Balance. I love that Nutrafol has formulas tailored to different life stages, because our hair and bodies need different support at every chapter. If you’re like me, and you’ve noticed changes in your hair, know that you’re not the only one, and Nutrafol hair growth supplements can help support you through it.
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11mo ago
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#NutrafolPartner My hair has been through it all—from postpartum straight into perimenopause—and @Nutrafol has supported me every step of the way. When I noticed changes after having my baby, my husband actually suggested I try Nutrafol Postpartum. I saw such great results that when perimenopause hit, I knew I could turn to a brand I already trusted with Nutrafol Women’s Balance. I love that Nutrafol has formulas tailored to different life stages, because our hair and bodies need different support at every chapter. If you’re like me, and you’ve noticed changes in your hair, know that you’re not the only one, and Nutrafol hair growth supplements can help support you through it.
#NutrafolPartner Every season starts with a commitment: to the work, to showing up—no matter what. ⚾️ That’s the same energy we bring to hair growth. As the Official Hair Growth Partner of @MLB, Nutrafol is built for those who play the long game and know that small habits stack up to big results.
285K
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6mo ago
nutrafol
#NutrafolPartner Every season starts with a commitment: to the work, to showing up—no matter what. ⚾️ That’s the same energy we bring to hair growth. As the Official Hair Growth Partner of @MLB, Nutrafol is built for those who play the long game and know that small habits stack up to big results.
Our community got to experience our first-of-its-kind innovation before anyone else—and their reactions say it all. 🤫 Want another hint before the big reveal? Comment BREAKAGE and we’ll send a sneak peek straight to your DMs. 👀
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5d ago
nutrafol
Our community got to experience our first-of-its-kind innovation before anyone else—and their reactions say it all. 🤫 Want another hint before the big reveal? Comment BREAKAGE and we’ll send a sneak peek straight to your DMs. 👀
ALL-STAR GIVEAWAY ⚾⭐ As the Official Hair Growth Sponsor of MLB, we’re sending one winner to next Tuesday’s (7/14/2026) All-Star Game in Philadelphia — plus 6 months of Nutrafol on us. One lucky winner will receive: 🎟️ A pair of tickets to the MLB All-Star Game 🌿 6 months of Nutrafol Hair Growth Nutraceuticals (your formula of choice) Same standards MLB players trust: Nutrafol is NSF Certified for Sport®, meaning every batch is tested for 200+ banned substances. What’s on the label is what’s in the bottle — no exceptions. How to enter: 🙌 Like this post 🌿 Follow @nutrafol and @nutrafolmen 👯 Tag a friend (each tag = 1 entry!) Bonus entry: Like and comment ⚾ on any of our last 3 posts [No purchase necessary. Must be 18+ to enter. Open to U.S. residents only. Giveaway closes Friday, July 10th at 4pm ET. Winner will be announced via pinned comment within 24 hours. If a winner fails to respond within 5 hours, a new winner will be selected. This giveaway is not sponsored, endorsed, or affiliated with Instagram. Link in bio for full giveaway rules.]
230K
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2mo ago
nutrafol
ALL-STAR GIVEAWAY ⚾⭐ As the Official Hair Growth Sponsor of MLB, we’re sending one winner to next Tuesday’s (7/14/2026) All-Star Game in Philadelphia — plus 6 months of Nutrafol on us. One lucky winner will receive: 🎟️ A pair of tickets to the MLB All-Star Game 🌿 6 months of Nutrafol Hair Growth Nutraceuticals (your formula of choice) Same standards MLB players trust: Nutrafol is NSF Certified for Sport®, meaning every batch is tested for 200+ banned substances. What’s on the label is what’s in the bottle — no exceptions. How to enter: 🙌 Like this post 🌿 Follow @nutrafol and @nutrafolmen 👯 Tag a friend (each tag = 1 entry!) Bonus entry: Like and comment ⚾ on any of our last 3 posts [No purchase necessary. Must be 18+ to enter. Open to U.S. residents only. Giveaway closes Friday, July 10th at 4pm ET. Winner will be announced via pinned comment within 24 hours. If a winner fails to respond within 5 hours, a new winner will be selected. This giveaway is not sponsored, endorsed, or affiliated with Instagram. Link in bio for full giveaway rules.]
I’ve learned so much about myself in this new chapter of life. When I first started noticing more wrinkles and thinning hair, I was hit with a wave of sadness. I felt like I had lost some of my spark. The hormonal shifts of perimenopause brought a rollercoaster of emotions, and it was hard to stay grounded. Some days, I’m full of energy and joy. Other days, I find myself bed-rotting, doom-scrolling, and feeling completely disconnected. Eventually, I got tired of feeling that way. I knew I wanted to feel better and that meant doing something about it. So I started listening to my body and giving it the care it really needed. I’ve fine-tuned my diet, added supportive supplements like Nutrafol, and committed to consistent movement. Even something as simple as a long walk with Cooper helps me slow down and soak in a moment of peace. This journey isn’t about “fixing” anything, it’s about honoring where I’m at. Read more about my experience in The Menopause Edit in @Nutrafol’s link in bio.  #TheMenopauseEdit
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11mo ago
nutrafol
I’ve learned so much about myself in this new chapter of life. When I first started noticing more wrinkles and thinning hair, I was hit with a wave of sadness. I felt like I had lost some of my spark. The hormonal shifts of perimenopause brought a rollercoaster of emotions, and it was hard to stay grounded. Some days, I’m full of energy and joy. Other days, I find myself bed-rotting, doom-scrolling, and feeling completely disconnected. Eventually, I got tired of feeling that way. I knew I wanted to feel better and that meant doing something about it. So I started listening to my body and giving it the care it really needed. I’ve fine-tuned my diet, added supportive supplements like Nutrafol, and committed to consistent movement. Even something as simple as a long walk with Cooper helps me slow down and soak in a moment of peace. This journey isn’t about “fixing” anything, it’s about honoring where I’m at. Read more about my experience in The Menopause Edit in @Nutrafol’s link in bio.  #TheMenopauseEdit
I’m the person who googles everything, reads the studies, and still ends up confused. The supplement world has that effect on even the most research-inclined of us 😂 Nobody told me that “natural” isn’t regulated or that what’s on the label isn’t always what’s inside... or that most supplements aren’t required to do a single study to make their claims!! I wish I’d known this sooner. This week’s @notalonepod episode with @drheathermd, of @nutrafol, breaks down exactly what to look for before you buy anything. Comment SEND for the link 🔗 Necklace @shopjulietta #NutrafolPartner
205K
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7mo ago
nutrafol
I’m the person who googles everything, reads the studies, and still ends up confused. The supplement world has that effect on even the most research-inclined of us 😂 Nobody told me that “natural” isn’t regulated or that what’s on the label isn’t always what’s inside... or that most supplements aren’t required to do a single study to make their claims!! I wish I’d known this sooner. This week’s @notalonepod episode with @drheathermd, of @nutrafol, breaks down exactly what to look for before you buy anything. Comment SEND for the link 🔗 Necklace @shopjulietta #NutrafolPartner
Sorry, but I’m never skipping my holy grails ☺️ If you’ve been following me for a while, you know how sacred my hair is to me. I’m always intentional about keeping it healthy, and that means Nutrafol’s Hair Serum and Hair Growth Nutraceuticals are non-negotiables. Together they work on fullness and thickness from the inside out, and honestly my hair has never felt better. #NutrafolPartner
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3mo ago
nutrafol
Sorry, but I’m never skipping my holy grails ☺️ If you’ve been following me for a while, you know how sacred my hair is to me. I’m always intentional about keeping it healthy, and that means Nutrafol’s Hair Serum and Hair Growth Nutraceuticals are non-negotiables. Together they work on fullness and thickness from the inside out, and honestly my hair has never felt better. #NutrafolPartner
No matter the style, I keep my hair feeling strong (and smiling) with @nutrafolmen—the Official Hair Growth Partner of @mlb. Which look do you rock with? And what should I try next? #NutrafolPartner
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11mo ago
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No matter the style, I keep my hair feeling strong (and smiling) with @nutrafolmen—the Official Hair Growth Partner of @mlb. Which look do you rock with? And what should I try next? #NutrafolPartner
A full arm workout… but at least your hair’s looking strong, shiny, and healthy thanks to your #4aday 💚
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5mo ago
nutrafol
A full arm workout… but at least your hair’s looking strong, shiny, and healthy thanks to your #4aday 💚
Did you know what you eat can impact your hair? 🍽️ Key nutrients are needed to build hair and support a healthy growth cycle. Your hair follicle is a tiny but powerful micro-organ, and it’s especially sensitive to nutrient deficiencies. Stress and poor nutrient absorption in the gut microbiome can further impact how that cycle functions. Nutrafol Hair Growth Nutraceuticals are formulated to help support from within. Formulated with Marine Collagen Peptides, targeted vitamins, and minerals they help provide the building blocks of strong, healthy-looking hair fibers.  And because real nourishment starts on your plate, we created a simple food guide to help you prioritize hair-supporting nutrients in your everyday routine.  Swipe through to see what to add to your grocery list. 🤍
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7mo ago
nutrafol
Did you know what you eat can impact your hair? 🍽️ Key nutrients are needed to build hair and support a healthy growth cycle. Your hair follicle is a tiny but powerful micro-organ, and it’s especially sensitive to nutrient deficiencies. Stress and poor nutrient absorption in the gut microbiome can further impact how that cycle functions. Nutrafol Hair Growth Nutraceuticals are formulated to help support from within. Formulated with Marine Collagen Peptides, targeted vitamins, and minerals they help provide the building blocks of strong, healthy-looking hair fibers.  And because real nourishment starts on your plate, we created a simple food guide to help you prioritize hair-supporting nutrients in your everyday routine.  Swipe through to see what to add to your grocery list. 🤍
2006: scrunched hair, straight bangs, and chaos 
2025: calm, cozy, and taking care of your hair from the inside out. ✨ A holiday glow-up powered by adulting and Nutrafol. Share this with a millennial who remembers the 2006 hair era. #millennial #nostalgia #early2000s
129K
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9mo ago
nutrafol
2006: scrunched hair, straight bangs, and chaos 
2025: calm, cozy, and taking care of your hair from the inside out. ✨ A holiday glow-up powered by adulting and Nutrafol. Share this with a millennial who remembers the 2006 hair era. #millennial #nostalgia #early2000s
Your “after” doesn’t start at the finish line. It starts the moment you decide to make a change for yourself. A new routine. A new goal. A commitment to yourself and your hair health. Maybe even your next finish line. Be an After.
129K
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2w ago
nutrafol
Your “after” doesn’t start at the finish line. It starts the moment you decide to make a change for yourself. A new routine. A new goal. A commitment to yourself and your hair health. Maybe even your next finish line. Be an After.
You’ve asked. You’ve commented. We’ve been listening.  
Our latest innovation will be announced 9/30. ⏳ Any guesses? Drop them in the comments.
106K
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1w ago
nutrafol
You’ve asked. You’ve commented. We’ve been listening.  
Our latest innovation will be announced 9/30. ⏳ Any guesses? Drop them in the comments.
An “after” doesn’t mean everything has already changed. It means you’ve decided to begin. Sometimes that looks like putting yourself back on the list, finding your routine again, and making yourself a priority, hair goals included. Be an After.
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2w ago
nutrafol
An “after” doesn’t mean everything has already changed. It means you’ve decided to begin. Sometimes that looks like putting yourself back on the list, finding your routine again, and making yourself a priority, hair goals included. Be an After.
We’ve been taught to think of an “after” as the end result. We see it differently. An “after” begins the moment you choose growth. After a baby, that choice can be choosing to prioritize yourself again. 🤍 Be an After.
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nutrafol
We’ve been taught to think of an “after” as the end result. We see it differently. An “after” begins the moment you choose growth. After a baby, that choice can be choosing to prioritize yourself again. 🤍 Be an After.

Nutrafol® (@nutrafol) Instagram Stats & Analytics

Nutrafol® (@nutrafol) has 473K Instagram followers with a 0.70% engagement rate over the past 12 months. Across 303 posts, Nutrafol® received 124K total likes and 17.1M impressions, averaging 409 likes per post. This page tracks Nutrafol®'s performance metrics, top content, and engagement trends — updated daily. To benchmark @nutrafol against other accounts, use Socialpruf's Instagram competitor analysis tool.

Nutrafol® (@nutrafol) Instagram Analytics FAQ

How many Instagram followers does Nutrafol® have?+
Nutrafol® (@nutrafol) has 473K Instagram followers as of October 2026.
What is Nutrafol®'s Instagram engagement rate?+
Nutrafol®'s Instagram engagement rate is 0.70% over the last 12 months, based on 303 posts.
How many likes does Nutrafol® get on Instagram?+
Nutrafol® received 124K total likes across 303 posts in the last 12 months, averaging 409 likes per post.
How many Instagram impressions does Nutrafol® get?+
Nutrafol®'s Instagram content generated 17.1M total impressions over the last 12 months.
Can I compare Nutrafol® with other Instagram accounts?+
Yes. Add @nutrafol to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.