NewGet @nutrafol's full report
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followers
477K
impressions
17.6M
likes
118K
comments
65.2K
posts
296
engagement
0.659%
emv
$464K
Average per post
59.5K

Key Metrics

Distributions

Top Content

Too many options? Never heard of her. 💁🏼‍♀️ #Nutrafol_Partner @zannarassi takes us along for a little fashion, beauty and decision-making with @nutrafol.
7.62M
3.32K
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1mo ago
nutrafol
Too many options? Never heard of her. 💁🏼‍♀️ #Nutrafol_Partner @zannarassi takes us along for a little fashion, beauty and decision-making with @nutrafol.
starting the year off right with @nutrafol @ultabeauty ❤️ my mom and I are so excited to share our hair health journeys with you! #NutrafolPartner #Nutrafol #UltaBeauty #HeardInTheHairAisle
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9mo ago
nutrafol
starting the year off right with @nutrafol @ultabeauty ❤️ my mom and I are so excited to share our hair health journeys with you! #NutrafolPartner #Nutrafol #UltaBeauty #HeardInTheHairAisle
Some people walk past Ulta. We are not those people. 🧡 ICYMI — Nutrafol is officially on shelves at 750+ Ulta locations. Have you spotted us yet? 👀 @Ultabeauty
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5mo ago
nutrafol
Some people walk past Ulta. We are not those people. 🧡 ICYMI — Nutrafol is officially on shelves at 750+ Ulta locations. Have you spotted us yet? 👀 @Ultabeauty
My hair has been through it lately, but @nutrafol’s new Strand Serum has been keeping it so strong and healthy 🤍 #nutrafolpartner
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1mo ago
nutrafol
My hair has been through it lately, but @nutrafol’s new Strand Serum has been keeping it so strong and healthy 🤍 #nutrafolpartner
Chocolate is nice… but a fresh blowout hits different. 💁‍♀️💘
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9mo ago
nutrafol
Chocolate is nice… but a fresh blowout hits different. 💁‍♀️💘
We weren’t even married yet and he was already stealing my hair products 😂💍 I’ve been using @nutrafol for years, so of course it was part of our wedding haircare routine. For me, wedding hair prep started long before the styling chair—it was about staying consistent with taking care of my hair. Nutrafol supplements support hair growth and help promote thicker, fuller-looking hair over time. 🤍 We took our supplements and used our hair serum together before getting ready—and by “our” serum, I mean mine, because he forgot his. Marriage prep, apparently. #Nutrafol #WeddingHair #BridalHairCare #WeddingHairPrep #HairCareRoutine
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2mo ago
nutrafol
We weren’t even married yet and he was already stealing my hair products 😂💍 I’ve been using @nutrafol for years, so of course it was part of our wedding haircare routine. For me, wedding hair prep started long before the styling chair—it was about staying consistent with taking care of my hair. Nutrafol supplements support hair growth and help promote thicker, fuller-looking hair over time. 🤍 We took our supplements and used our hair serum together before getting ready—and by “our” serum, I mean mine, because he forgot his. Marriage prep, apparently. #Nutrafol #WeddingHair #BridalHairCare #WeddingHairPrep #HairCareRoutine
Scary costumes? Yes. Scalp buildup? Wash ya hair, girl! My @nutrafol go to routine: Root Purifier to cleanse, Strand Defender to condition, Hair Serum for visibly thicker hair, and Strand Serum to help keep breakage in check.
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1w ago
nutrafol
Scary costumes? Yes. Scalp buildup? Wash ya hair, girl! My @nutrafol go to routine: Root Purifier to cleanse, Strand Defender to condition, Hair Serum for visibly thicker hair, and Strand Serum to help keep breakage in check.
#NutrafolPartner Every season starts with a commitment: to the work, to showing up—no matter what. ⚾️ That’s the same energy we bring to hair growth. As the Official Hair Growth Partner of @MLB, Nutrafol is built for those who play the long game and know that small habits stack up to big results.
285K
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7mo ago
nutrafol
#NutrafolPartner Every season starts with a commitment: to the work, to showing up—no matter what. ⚾️ That’s the same energy we bring to hair growth. As the Official Hair Growth Partner of @MLB, Nutrafol is built for those who play the long game and know that small habits stack up to big results.
💁‍♀️🫶 Girl grip, meet Strand Serum. @nutrafol’s newest innovation is officially available at @ultabeauty, in stores and online! Shop the Strand Serum kit—complete with Nutrafol's serum and custom brush—exclusively at Ulta Beauty. 🤍
257K
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1mo ago
nutrafol
💁‍♀️🫶 Girl grip, meet Strand Serum. @nutrafol’s newest innovation is officially available at @ultabeauty, in stores and online! Shop the Strand Serum kit—complete with Nutrafol's serum and custom brush—exclusively at Ulta Beauty. 🤍
Our community got to experience our first-of-its-kind innovation before anyone else—and their reactions say it all. 🤫 Want another hint before the big reveal? Comment BREAKAGE and we’ll send a sneak peek straight to your DMs. 👀
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1mo ago
nutrafol
Our community got to experience our first-of-its-kind innovation before anyone else—and their reactions say it all. 🤫 Want another hint before the big reveal? Comment BREAKAGE and we’ll send a sneak peek straight to your DMs. 👀
ALL-STAR GIVEAWAY ⚾⭐ As the Official Hair Growth Sponsor of MLB, we’re sending one winner to next Tuesday’s (7/14/2026) All-Star Game in Philadelphia — plus 6 months of Nutrafol on us. One lucky winner will receive: 🎟️ A pair of tickets to the MLB All-Star Game 🌿 6 months of Nutrafol Hair Growth Nutraceuticals (your formula of choice) Same standards MLB players trust: Nutrafol is NSF Certified for Sport®, meaning every batch is tested for 200+ banned substances. What’s on the label is what’s in the bottle — no exceptions. How to enter: 🙌 Like this post 🌿 Follow @nutrafol and @nutrafolmen 👯 Tag a friend (each tag = 1 entry!) Bonus entry: Like and comment ⚾ on any of our last 3 posts [No purchase necessary. Must be 18+ to enter. Open to U.S. residents only. Giveaway closes Friday, July 10th at 4pm ET. Winner will be announced via pinned comment within 24 hours. If a winner fails to respond within 5 hours, a new winner will be selected. This giveaway is not sponsored, endorsed, or affiliated with Instagram. Link in bio for full giveaway rules.]
231K
956
1.97K
4mo ago
nutrafol
ALL-STAR GIVEAWAY ⚾⭐ As the Official Hair Growth Sponsor of MLB, we’re sending one winner to next Tuesday’s (7/14/2026) All-Star Game in Philadelphia — plus 6 months of Nutrafol on us. One lucky winner will receive: 🎟️ A pair of tickets to the MLB All-Star Game 🌿 6 months of Nutrafol Hair Growth Nutraceuticals (your formula of choice) Same standards MLB players trust: Nutrafol is NSF Certified for Sport®, meaning every batch is tested for 200+ banned substances. What’s on the label is what’s in the bottle — no exceptions. How to enter: 🙌 Like this post 🌿 Follow @nutrafol and @nutrafolmen 👯 Tag a friend (each tag = 1 entry!) Bonus entry: Like and comment ⚾ on any of our last 3 posts [No purchase necessary. Must be 18+ to enter. Open to U.S. residents only. Giveaway closes Friday, July 10th at 4pm ET. Winner will be announced via pinned comment within 24 hours. If a winner fails to respond within 5 hours, a new winner will be selected. This giveaway is not sponsored, endorsed, or affiliated with Instagram. Link in bio for full giveaway rules.]
I’m the person who googles everything, reads the studies, and still ends up confused. The supplement world has that effect on even the most research-inclined of us 😂 Nobody told me that “natural” isn’t regulated or that what’s on the label isn’t always what’s inside... or that most supplements aren’t required to do a single study to make their claims!! I wish I’d known this sooner. This week’s @notalonepod episode with @drheathermd, of @nutrafol, breaks down exactly what to look for before you buy anything. Comment SEND for the link 🔗 Necklace @shopjulietta #NutrafolPartner
205K
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8mo ago
nutrafol
I’m the person who googles everything, reads the studies, and still ends up confused. The supplement world has that effect on even the most research-inclined of us 😂 Nobody told me that “natural” isn’t regulated or that what’s on the label isn’t always what’s inside... or that most supplements aren’t required to do a single study to make their claims!! I wish I’d known this sooner. This week’s @notalonepod episode with @drheathermd, of @nutrafol, breaks down exactly what to look for before you buy anything. Comment SEND for the link 🔗 Necklace @shopjulietta #NutrafolPartner
The slick back isn’t going anywhere, so protecting my hair underneath it is key. 🔐➰Prepping with the new @nutrafol Strand Serum Kit to help strengthen my strands + reduce breakage. Now available exclusively at @ultabeauty. ✨
188K
1.65K
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1mo ago
nutrafol
The slick back isn’t going anywhere, so protecting my hair underneath it is key. 🔐➰Prepping with the new @nutrafol Strand Serum Kit to help strengthen my strands + reduce breakage. Now available exclusively at @ultabeauty. ✨
Sorry, but I’m never skipping my holy grails ☺️ If you’ve been following me for a while, you know how sacred my hair is to me. I’m always intentional about keeping it healthy, and that means Nutrafol’s Hair Serum and Hair Growth Nutraceuticals are non-negotiables. Together they work on fullness and thickness from the inside out, and honestly my hair has never felt better. #NutrafolPartner
165K
3.30K
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4mo ago
nutrafol
Sorry, but I’m never skipping my holy grails ☺️ If you’ve been following me for a while, you know how sacred my hair is to me. I’m always intentional about keeping it healthy, and that means Nutrafol’s Hair Serum and Hair Growth Nutraceuticals are non-negotiables. Together they work on fullness and thickness from the inside out, and honestly my hair has never felt better. #NutrafolPartner
Your “after” doesn’t start at the finish line. It starts the moment you decide to make a change for yourself. A new routine. A new goal. A commitment to yourself and your hair health. Maybe even your next finish line. Be an After.
133K
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1mo ago
nutrafol
Your “after” doesn’t start at the finish line. It starts the moment you decide to make a change for yourself. A new routine. A new goal. A commitment to yourself and your hair health. Maybe even your next finish line. Be an After.
A full arm workout… but at least your hair’s looking strong, shiny, and healthy thanks to your #4aday 💚
131K
1.85K
31
6mo ago
nutrafol
A full arm workout… but at least your hair’s looking strong, shiny, and healthy thanks to your #4aday 💚
Did you know what you eat can impact your hair? 🍽️ Key nutrients are needed to build hair and support a healthy growth cycle. Your hair follicle is a tiny but powerful micro-organ, and it’s especially sensitive to nutrient deficiencies. Stress and poor nutrient absorption in the gut microbiome can further impact how that cycle functions. Nutrafol Hair Growth Nutraceuticals are formulated to help support from within. Formulated with Marine Collagen Peptides, targeted vitamins, and minerals they help provide the building blocks of strong, healthy-looking hair fibers.  And because real nourishment starts on your plate, we created a simple food guide to help you prioritize hair-supporting nutrients in your everyday routine.  Swipe through to see what to add to your grocery list. 🤍
130K
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8mo ago
nutrafol
Did you know what you eat can impact your hair? 🍽️ Key nutrients are needed to build hair and support a healthy growth cycle. Your hair follicle is a tiny but powerful micro-organ, and it’s especially sensitive to nutrient deficiencies. Stress and poor nutrient absorption in the gut microbiome can further impact how that cycle functions. Nutrafol Hair Growth Nutraceuticals are formulated to help support from within. Formulated with Marine Collagen Peptides, targeted vitamins, and minerals they help provide the building blocks of strong, healthy-looking hair fibers.  And because real nourishment starts on your plate, we created a simple food guide to help you prioritize hair-supporting nutrients in your everyday routine.  Swipe through to see what to add to your grocery list. 🤍
2006: scrunched hair, straight bangs, and chaos 
2025: calm, cozy, and taking care of your hair from the inside out. ✨ A holiday glow-up powered by adulting and Nutrafol. Share this with a millennial who remembers the 2006 hair era. #millennial #nostalgia #early2000s
129K
4.46K
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10mo ago
nutrafol
2006: scrunched hair, straight bangs, and chaos 
2025: calm, cozy, and taking care of your hair from the inside out. ✨ A holiday glow-up powered by adulting and Nutrafol. Share this with a millennial who remembers the 2006 hair era. #millennial #nostalgia #early2000s
You’ve asked. You’ve commented. We’ve been listening.  
Our latest innovation will be announced 9/30. ⏳ Any guesses? Drop them in the comments.
109K
252
217
1mo ago
nutrafol
You’ve asked. You’ve commented. We’ve been listening.  
Our latest innovation will be announced 9/30. ⏳ Any guesses? Drop them in the comments.
A season of major growth deserves a major finish.⚾️ As the Official Hair Growth Partner of @mlb , we’re celebrating an unforgettable season on baseball’s biggest stage: the World Series.
108K
1.85K
16
2w ago
nutrafol
A season of major growth deserves a major finish.⚾️ As the Official Hair Growth Partner of @mlb , we’re celebrating an unforgettable season on baseball’s biggest stage: the World Series.

Nutrafol® (@nutrafol) Instagram Stats & Analytics

Nutrafol® (@nutrafol) has 477K Instagram followers with a 0.66% engagement rate over the past 12 months. Across 296 posts, Nutrafol® received 118K total likes and 17.6M impressions, averaging 400 likes per post. This page tracks Nutrafol®'s performance metrics, top content, and engagement trends — updated daily. To benchmark @nutrafol against other accounts, use Socialpruf's Instagram competitor analysis tool.

Nutrafol® (@nutrafol) Instagram Analytics FAQ

How many Instagram followers does Nutrafol® have?+
Nutrafol® (@nutrafol) has 477K Instagram followers as of November 2026.
What is Nutrafol®'s Instagram engagement rate?+
Nutrafol®'s Instagram engagement rate is 0.66% over the last 12 months, based on 296 posts.
How many likes does Nutrafol® get on Instagram?+
Nutrafol® received 118K total likes across 296 posts in the last 12 months, averaging 400 likes per post.
How many Instagram impressions does Nutrafol® get?+
Nutrafol®'s Instagram content generated 17.6M total impressions over the last 12 months.
Can I compare Nutrafol® with other Instagram accounts?+
Yes. Add @nutrafol to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.